Creative HEAD Ireland September/October 2019

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In print•online•everywhere!

€7.50 SEPTEMBER/OCTOBER 2019

IRELAND

Shine on

NEW SEASON SENSATIONS


CREATIVE HEAD ADVERTORIAL

GLOW

your own way

GIVE YOUR CLIENTS THE

TRANSLUCENT, NATURAL-LOOKING

COLOUR RESULTS THEY HAVE

BEEN WAITING FOR –

MEET MAJIREL GLOW BY

L’ORÉAL PROFESSIONNEL…


GLOW

get them

CREATIVE HEAD ADVERTORIAL

CREATIVE COLOUR ISN’T FOR EVERYONE. HOW CAN YOU TEMPT THE COLOUR CAUTIOUS?

IT’S WHAT MOST colour clients come in seeking – an elevated or perfected

version of themselves rather than a complete change-up. Natural-looking hair is

a colour result often requested by salon clients. Whether they’re looking for grey

coverage, tonal shifts or an ultra-shiny finish that makes hair look healthier than

ever, clients often just want to look like themselves… but better.

Women who have veered away from colouring their hair sometimes have

done so because they wanted it to stay looking natural. There’s a clear desire

for that je ne sais quoi, where hair looks beautifully shiny and natural while still

delivering subtle colour.

The latest innovation from L’Oréal Professionnel is here to shine a light on how

to achieve this perfect mix of colour and a glossy, natural finish. Majirel GLOW

is L’Oréal Professionnel’s first translucent, permanent hair colour, delivering

a neutralised finish and extreme luminosity. Majirel GLOW is boosted in cool

reflects to achieve the natural-looking results your clients are looking for, so now

you have the perfect solution to keep your colour-shy clients happy.

Don’t let fresh opportunity slip through your fingers. These shades can be

used on all bases, perfect for everything from a colour refresh to those trying

colour for the very first time. Majirel GLOW is the service to offer for those who

want to enhance their natural colour and bring out their inner glow.


GLOW

all out

CREATIVE HEAD ADVERTORIAL

OFFER YOUR CLIENTS COLOUR TECHNOLOGY THAT IS BOOSTED IN COOL REFLECT...

NEW MAJIREL GLOW FROM L’ORÉAL PROFESSIONNEL

It might sound odd at fi rst, but the idea of introducing translucent

colour boosted in refl ect to clients can open their eyes to other

possibilities. Majirel GLOW is the perfect service for guests who

are dipping a toe into the world of colour for the fi rst time, or for

those who maybe like their own hair colour but who want to try

adding a little something-something.

The innovative technology within the GLOW formula gives a real

boost to hair refl ects, with up to four-times more translucency and

up to 50 per cent more light refl ection.*

Glow shades

With GLOW you can offer up to three levels of lift for a change

that’s noticeable but still suits your client. By not straying too far

from their natural colour, you can reassure nervous clients. This

low depth also means the colours are infi nitely mixable, and highly

customisable, depending on the base colour.

Made with a specifi cally designed balanced range of dyes, the

GLOW shades offer an on-trend cool, fl attering fi nish. You can

forget about awkward brassiness and warm tones throwing off

your colour – these shades keep as cool as a cucumber.

SOFT BEIGE AND ASH GLOW

L01

L13 L18

D13

D01

D12

*Instrumental test versus Majirel Classic shade

L12

L28

L02

Glow cool booster shades

L11

L10

D11

BLUE BOOST

MATT BOOST VIOLET BOOST

L21

D17

L22

D21

D22

SOFT IRIDESCENT GLOW

INTENSE COOL BOOSTERS


*Instrumental test, shampoo and conditioner

**Shampoo and acidic sealer


CREATIVE HEAD ADVERTORIAL

The finishing touches

L’ORÉAL PROFESSIONNEL HAS EVERYTHING YOU NEED TO MAKE EACH CLIENT’S COLOUR

JOURNEY A SMOOTH AND SUMPTUOUS EXPERIENCE

Lock in your fresh, cool colour work with the updated L’Oréal

Professionnel Serie Expert Vitamino Color collection. The muchloved

formula now includes skincare-inspired Resveratrol, which

contains high concentrations of antioxidants. Colour is protected

from fading for up to eight weeks.* The new co-emulsion texture in

L’Oréal Professionnel Serie Expert Vitamino Color contains surface

perfectors that are more than 50-times smaller than before, for a

super-lightweight feel and ultra-shiny finish.

Add a glossy seal to your work with the new L’Oréal

Professionnel Serie Expert Vitamino Color Acidic Sealer. The acidic

lotion-to-milk seals the cuticle after you’ve rinsed out your colour,

and provides that smooth surface for a serious shine boost.

Clients can even take it home with them to use as a mask or

intensive conditioner once a week.

The result? Hair is six-times shinier right after application.** That

should see a smile lighting up your client’s face!


Download the Style

My Hair Pro App on

the Apple Store,

Google Play or use

this QR code

A place for

GLOWgetters

LEARN MORE ABOUT GLOW AND ITS SERVICE POTENTIAL

FOR YOUR CLIENTS AT L’ORÉAL ACCESS

TRY BEFORE YOU BUY…

With the Style My Hair Pro app, your clients can ‘try on’ the new Majirel GLOW

shades with absolutely zero commitment. The incredibly clever tech in the

Consultation Tool can be used for a virtual makeover, so clients can see which

shade suits them best in an instant. From moodboards of the latest colour trends to

spark their attention to a digital swatchbook of shades, Style My Hair Pro is here to

support both you and your client through a seamless colour consultation every time.

Discover how L’Oréal Professionnel can help to shine a light on previously untapped colour opportunities,

call 0800 030 4034 (UK), 1 800 535 616 (Ireland) or visit lorealprofessionnel.co.uk #MajirelGLOW

Boost your colour capabilities with exclusive learning opportunities via Access,

E-education is live from September at lorealaccess.com/uk


LIVERPOOL

7-10PM, MONDAY 14 OCTOBER

LIVERPOOL, WE’RE COMING FOR YOU… IN A COTERIE FIRST, WE’RE BRINGING

THE INSIDE SCOOP FROM SET, SESSION AND SALON RIGHT TO YOUR DOORSTEP!

NICOLA CLARKE

She’s colourist to famous faces such as Kate Moss

and Kate Winslet and launched her own super-cool

London salon with John Frieda

NICK IRWIN

From styling shows and shoots all over the world to

ongoing collaborations with photographer Rankin,

Nick has one impressive session CV

PADDY MCDOUGALL

The 2018 It List It Guy splits his time between salon

work at Rainbow Room International and session

work, his credits include Louis Vuitton and Marni

CLUB

creativeheadmag.com/club

SINGLE TICKETS £25. GROUP (FIVE TICKETS) £100

CLUB MEMBERS PAY JUST £15!

BUY ONLINE creativeheadmag.com/thecoterie

OR CALL +44 (0)1434 610416

Includes canapés on arrival, drinks all evening and a gift from BaByliss PRO

BOOK BY

16 SEPT.

FOR COMPLIMENTARY

CLUB MEMBERSHIP!


L’ORÉAL PROFESSIONNEL’S TRANSLUCENT

PERMANENT HAIR COLOUR FOR A NEUTRALISED

FINISH & EXTREME LUMINOSITY

BOOSTED IN COOL REFLECTS

For a neutralised finish

+50% LIGHT REFLECTION *

For extreme luminosity

4X MORE TRANSLUCENCY *

Made with specifically designed

balanced range of dyes

* VS MAJIREL CORE RANGE


NO COMPROMISE

BETWEEN NEUTRALISATION & LUMINOSITY


LONG LIVE

THE QUEENS

ALL HAIL PLATINUM+

ghd’s 1st SMART styler

that predicts your hair’s needs.

#longlivethequeens

#ghdbreakthrough

For more information, speak to your ghd

account manager or call +44 (0)1924 423400.


Editor’s letter

20

24

48

Speak to any successful salon owner about the secret to their

success and their individual answers might vary – but I bet that

they’ll all cite the importance of education. With clients demanding

more for their money than ever before, driven by the new techniques

and buzzwords popping up on social media, you need to ensure your

salon is at the forefront of the current trends. On page 38 we talk to salon

owners and educators about how hairdressers are educating themselves

today – what they’re learning, where they’re learning it and how online

courses can help hairdressers short on time. Of course, there’s also

plenty to learn at our first ever Salon Smart Dublin, where some of the

very best in the industry will be taking to the stage and sharing their

business ups and downs, along with dishing out some invaluable

advice. Turn to page 24 where you’ll find the all-star line-up along

with all the information you need for snapping up one of the

last few tickets. Bring a notebook, pen and an open mind –

I hope to see you there!

Anna Samson,

Editor

JOIN US!

Monday 2 September, it’s the

date that’s been dominating

our calendars all year; the Most

Wanted and The It List Grand

Final. By the time you read this,

our champions of 2019 may well

have been crowned and that is

beyond exciting. Head online for

a full list of winners and keep an

eye out for our special souvenir

supplement next month. And

there’s more to come…on

14 October, we’ll be taking The

Coterie to Liverpool, see pages

30-31 for the incredible line-up!

Then, on 3 November, our

business networking event Salon

Smart will be in Dublin, go to

pages 24-29! See more at

creativeheadmag.com/events

anna@alfol.co.uk

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

08

CREATIVE HEAD IRELAND


Creative Solutions for

your Business

Hennessy Hair & Beauty in partnership with REM UK can

help you visualize your dream salon interior, with the REM

3D Design service.

For more information contact Susan on 021 4343436, or

email susan@hennessyhb.ie

Hennessy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE

Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork

www.hennessyhb.ie

021 4343436

info@hennessyhb.ie


September

WHAT’S INSIDE

38

ON

EDUCATION

The best ways in which salon stylists can keep on

learning, be it online or at one of the top Irish academies

THE COVER

Majirel GLOW from

L’Oréal Professionnel

18

RISING STAR

How Karl Dawson of The Space

traded dance for a new love

52

SCENE

Wella Business Network Live

provides business inspiration

while Coterie: In Session wows

with live hair demonstrations

EDITOR

ANNA SAMSON

CONTRIBUTOR

DEBORAH MURTHA

COMMERCIAL EDITOR

EVE WAGSTAFF

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

DIGITAL DESIGNER

EVA VESTMANN

ONLINE AND

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

EDITOR IN CHIEF

AMANDA NOTTAGE

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD Ireland

21 The Timberyard,

Drysdale Street,

London, N1 6ND

+44 20 7324 7540

anna@alfol.co.uk

Creative HEAD Ireland is published

6 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this magazine

may be reproduced without prior

permission of the publisher. All

information correct at time of going

to press. Printing by Buxton Press.

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

10

CREATIVE HEAD IRELAND


Want to perform

Painless

Knot Surgery?

#KNOTAPROBLEM

The Ultimate Detangler

For Wet and Dry Hair

PhD Collection

theknotdr.com


Image from left: Joe Hill, Luke Castillo, Michela Pezza and Michael Lendon

The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

L’ORÉAL

REVEALS

NEW IRISH

ID ARTISTS

L’ORÉAL PROFESSIONAL HAS appointed

a new ID Artist team following successful

auditions. From the Republic of Ireland,

Claudia Walsh of Davey Davey and Gemma

Murphy from Dylan Bradshaw have been

named as ID Artists, while Paulina Bialecka

from Hillary Salon and Hannah Abuzenen

from Wildflower are the new Irish Colour

ID Artists. The two-year programme gives

hairdressers access to education with some

of the best in the business, along with

opportunities to work backstage at fashion

shows and at product launches. The aim of

the programme is to help new hair stars meet

their potential and ignite their creativity.

Aveda launches first

Ireland & UK Pro Team

Aveda has revealed the launch of a new

Ireland and UK Pro Team, made up of

a selection of trusted brand advocates.

The four-strong team will also be creating

engaging and locally relevant content to

inspire consumer audiences. Luke Castillo

and Michaela Pezza are focused on styling

and textured hair, while Joe Hill leads on

colour and Michael Lendon focuses on

styling and brand.

Karolina’s

Big Hair Do goes

off with a bang!

ONE HUNDRED SALONS across Ireland and the UK came together for the

Big Hair Do – in exclusive partnership with Schwarzkopf Professional for a

second year. The party atmosphere was in full swing as salons opened their

doors to welcome clients both old and new for an evening of incredible hair

and much, much more. There were plenty of bubbles, Big Hair Do cupcakes

and other sweet treats as guests got to know their local stylists. From curl

classes to colour revamps and fringe trims, clients had the opportunity to get

personalised hair advice and learn some tricks of the trade. As well as meeting

new customers and reconnecting with clients, many salons also took the

opportunity to collaborate with other local businesses to offer catering, drinks

and beauty treatments. And once the fun was over for another year, guests left

laden with Big Hair Do goody bags packed with products and incredible offers.

The philosophy behind

Authentic Beauty Concept

is simple – leave out

the bad stuff and keep

only naturally-derived

ingredients, for products

that are effective and honest.

authenticbeautyconcept.com

Natural Hair Company Stunners Hair Salon

12

CREATIVE HEAD IRELAND


#CHedit

Brittany Mason, national director for Miss Universe Ireland

Fionnghuala O’Reilly

GREAT LENGTHS HOSTS THE MANE EVENT

GREAT LENGTHS HAS thrown open the doors at HOUSE Dublin for The Mane Event, a

fashionable celebration of hair and hats, following the Stenaline Dublin Horse Show. Hosted by

radio presenter Lottie Ryan, the event welcomed VIP guests and Great Lengths ambassadors

including the newly crowned Miss Universe Ireland, Fionnghuala O’Reilly. The Mane Event Best

Headpiece award, judged by Irish milliner Margaret O’Connor, went to Linda Malone, while the

Top to Toe Best Outfit award, judged by fashion editor Elle Gordon, was won by Eimer Cassidy.

The Best Tresses prize, judged by Irish model Aoife Walsh, was won by Karen Monaghan.

Lottie Ryan

MY months

AHEAD

What September

and October

have in store for

PATRICK MURPHY

EDIT HAIR CLUB

It is still my salon’s first year in

business and the team and

I are going to be very busy

prepping and planning for our

very first ALFAPARF Milano

Fantastic Hairdresser Awards.

It’s a huge focus for us and

very exciting! I’m also going

to dedicate

more time to

social media to

get the salon

name out there

as much as

possible.

MARK O’KEEFFE

SUGAR CULTURE

I wondered how we could

top our most successful year

to date, but so far 2019 has

been just as – if not more –

exciting with the expansion

of the brand. Both Sugar

Coated, a new premium nail

and brow bar, and our second

Sugar Daddy

Barbers have

just launched in

the revamped

Frascati Centre

in Blackrock.

Peter Mark honours long-serving staff

EMPLOYEES FROM PETER MARK salons across Ireland gathered at the Westin Hotel in

Dublin for the salon group’s annual Long Service Awards. Seventy-five members of staff were

rewarded for their contribution to the salon group, with the average length of service between

them being 19 years. Seven members of the team received top honours for working for 40

years at Peter Mark. Collectively the staff celebrated at the event have more than 1,400 years

of experience hairdressing, or 2.8 million hours of blow-drying, cutting and colouring! Peter

O’Rourke, chief executive at Peter Mark, said: “As a company at the forefront of hairdressing

in Ireland for the past 58 years, we know how important it is to attract and retain the best

people. We place huge emphasis on nurturing the talent that comes through Peter Mark from

the moment they walk in the door. We provide a lifelong career in the industry and we offer

continuous professional development that is delivered through our world class training.”

CLUB

creativeheadmag.com/club

JOIN US! Become a

member of the Creative

HEAD Club and get six

issues of the magazine for

£10, along with the chance

to win opportunities and

exclusive giveaways. Visit

creativeheadmag.com/store

for more details

CREATIVE HEAD IRELAND

13


WELLA

TRENDVISION

HEATS

SHAKE

IT UP…

THE WELLA TRENDVISION AWARD IRELAND HEAT AND

#WELLACREATIVEREMIX IN DUBLIN WAS AN EVENT LIKE NO OTHER

WITH LIVE STYLING, three catwalk shows and the chance

to make hair history, hairdressers from all over the country

gathered at the Intercontinental Hotel in Ballsbridge for

an evening like no other. #WELLACREATIVEREMIX said

goodbye to traditional hairdressing events, and hello to a

dynamic, interactive experience.

Scored by a live set from DJ Mona-Lxsa, guests were

given the chance to watch top Wella artists work on their

models before they took to the runway in three stunning

presentations. The showcase gave them the chance to get

up-close and personal with the techniques, take pictures and

see the work that goes into creating a hair show.

Akin Konizi and Jake Unger of HOB Academy presented

’80s inspired statement hair, followed by Stephen Aiken from

Conroy Hair, who brought Parisian chic to the proceedings.

The Wella Professionals Style Council, in collaboration with

Bruce Masefield of Bruce Masefield Hair, looked to classic ’90s

Calvin Klein campaigns and created textured, wearable hair.

Social media star and host James Kavanagh welcomed the

Wella TrendVision models to the stage, who were then joined

by the hairdressers behind the looks, and the audience was

given the opportunity to ask questions before the winners

were revealed.

The 14 Irish winners from four categories will experience

mentoring with some of Wella’s hair icons before they

compete at the TrendVision Award UK & Ireland Final, held

on 30 September at The Roundhouse in Camden, London.

The winners of the two international categories: Color Artist

of the Year and Creative Artist of the Year, will then go on to

the International TrendVision Award Creative Retreat, taking

place in Seville in 2020.

Additionally, 10 gold winners of the Male Grooming and

Runway from across the world will be chosen to join the

Creative Retreat.

14

CREATIVE HEAD IRELAND


THE IRELAND TRENDVISION AWARD HEAT WINNERS

CREATIVE ARTIST

Nikita Purdy

Crow Street Collective

Vitor Pessoa

independent

Denise Phillips

Pelo Hairdressing

Leandro Santana Santos

Decode Hair by Leandro

Zara McIntyre

House of Colour

Adam Loughnane

Hill Aviary Lane

COLOR ARTIST

Dean Monks

The Hive

Clare Kenny

independent

Niamh Coleman

Niall Colgan Hairdressing

Olivia O’Keeffe

Pelo Hairdressing

Ciara Murphy

Red Apple Hairdressing

Lorraine Ann Savage

L.A Hair

RUNWAY

Eve Leva Markova

BUUHUU Hair and

Blonde Specialist

MALE GROOMING

Richard Gorman

Richard Michaels

Hair Design

CREATIVE HEAD IRELAND

15


Scalp, the new range from

ALFAPARF Milano Semi Di

Lino, restores skin wellness

and revitalises tired hair from

the root.

RRP FROM €14.25

045 856490

xpertpro.ie

Moisture Plus Lotion

from milk_shake is a

concentrated hydrator

for dry hair sufferers

who are desperate

for some softness and

manageability. Perfect

for in-salon or home use.

RRP €35.99 FOR SIX

+44 1392 365177

milkshakehaircare.co.uk

BLONDME Bond

Enforcing Premium Clay

Lightener is a soft-tosolid

formula that creates

an outer shell, keeping

the lightener moist on

the inside, while the shell

protects uncoloured hair

from product transfer.

Perfect for balayage!

IN-SALON SERVICE

+44 800 526741

schwarzkopfpro.com

With ground-breaking

lamellar technology, K

Water from Kérastase

activates upon contact

with water to create an

ultra-fine top coat for a

flawless finish.

IN-SALON SERVICE

01 604 5918

kerastase.co.uk

The three new colours from Great Lengths extensions will ensure

you can deliver the looks your clients crave – let them pick from

autumn foliage, coral and dusty pink.

IN-SALON SERVICE

01 513 4153

greatlengthshair.co.uk

Got clients who love those S bends

but just can’t seem to figure out how

to get them at home? Well, you can

blow their minds with the Oracle

from ghd. This clever bit of kit

promises curls and waves simply by

pulling it through the hair – no twisting, no tonging,

just one glide. The angle you use will impact the

type of curl you get, so it’s a brilliant opportunity to

illustrate your curl power and show clients exactly

what to do with it for salon-worthy results between

visits. Now available to all Irish salons to retail, we

predict this will sell out fast, just like its glide hot

brush did earlier this year. Be quick!

RRP £175

+44 1924 423400

ghdhair.com

SUPER

STYLING

Goldwell Elumen Play is a new semi-permanent hair colour that

fades true to tone and can be removed with Elumen Play Eraser.

IN-SALON SERVICE

089 616 7665

trinitysalonpartners.ie

Part of Revlon Professionals’

collaboration with global

graphic artists, California Days

by illustrator Bodil Jane is a

limited edition makeover for

Style Masters Glory Waves and

Molding Cream.

RRP FROM €10.90

01 886 9300

revlonprofessional.com

FOAM is a pre-diluted

version of INNOluxe’s

ReBond V2, applied

at the work station so

clients can relax with

a coffee while the

formulation does

its thing...

IN-SALON

SERVICE

+44 330 0882226

innoluxe.com

With a shampoo, conditioner

and hair treatment, the Kadus

PURE range with shea butter is

kind to hair, vegan and perfect

for reviving dry and dull hair.

RRP FROM €9.95

021 4343436

hennessyhb.ie

It’s all things bright

and beautiful from

Redken, as Shades

EQ unveils new

Level 10 toners –

010VV Lavender

Ice and 010N

Delicate Natural.

IN-SALON SERVICE

01 604 5918

redken.co.uk

16 CREATIVE HEAD IRELAND


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES,

ADD TO MENUS AND SHARE WITH YOUR STYLISTS

It’s the conundrum that faces many first-time colour clients –

how do you keep hair looking natural while still giving clients

a taste of what fresh, gorgeous colour can do to their look?

Solve this with the new Majirel GLOW collection from L’Oréal

Professionnel, its first translucent permanent hair colour.

Whether clients are looking for a refresh or to dip their toe in

the world of colour, GLOW gives that rare quality of luminous,

perfected colour that looks and feels natural. This is all thanks

to the innovative No Depth technology, which leaves hair with

an incredible reflect and luminous edge. By only lifting up to

three tones, it keeps colour within the realms of the real for

clients, while offering a flattering finish. The 18 intermixable

shades can be used on all bases. GLOW all out!

IN-SALON SERVICE

01 604 5918

lorealprofessionnel.co.uk

One to watch...

THE KNOT DR.

IT MAKES SENSE that a hair stylist and former owner of a

line of salons would be behind a practical brush that would

detangle like a dream yet keep hair healthy. But when caring

for the long, tangled locks of his fi ve daughters started to rule

John Laverock’s mornings he decided something needed to be

done. The tangles could not win.

He sat down to fuse his stylist creativity with his curiosity,

and in doing so designed a new type of detangling brush. It

combines engineering principles with high-quality components

to remove tangles and knots without breaking the hair or

causing discomfort. “My goal was

to create a brush that would

save time while off ering a

gentle, pain-free detangling

experience,” explains John. “And

I also wanted to create a brush

that my girls would love to use.”

Every brush has the optimum

number of bristles, all spaced

just the right way to make

detangling pain-free. The optimal

diameter has even been assessed

to ensure the correct strength and

fl exibility to eliminate discomfort and

breakage. The ball tips on the bristles are larger and rounder,

providing a massage-like stimulation to boost a healthier scalp.

The brushes are super-strong to tackle the tangles, yet light

and ergonomically designed to be easy on the wrists.

Once his daughters’ detangling nightmares had been dealt

with, John realised he had a tool that professional stylists – and

their clients – would love, too. The Pro is a detangling specialist,

and the line-up includes Sport and Swim editions, and mini

and bright versions as well. The PhD is the go-to tool for salon

stylists, featuring slightly thicker bristles to tackle thicker or

chemically treated hair – particularly

handy at the backwash.

And there are accessories too – travel

headcases protect brushes from getting

crushed; the Flipcomb is designed to

tease out diffi cult-to-tame tangles, while

the Kleen is a premium cluster brush to

keep your detangler fresh and clear from

hair and dust. Oh, and the packaging is

made with recyclable materials, too!

RRP FROM €15.95

INFO@THEKNOTDR.COM

theknotdr.com

CREATIVE HEAD IRELAND

17


#CHedit

WHY DID YOU WANT TO BECOME A

HAIRDRESSER?

My initial vision for my life did

not include hairdressing, funnily

enough. I had been dancing from

the age of 10 and it had become

my greatest love, I saw myself

as a choreographer and

perhaps one day the owner

of a stage school. However,

my mam would often

make me come along

to her hairdressing

appointments and

over time I started

to enjoy going.

Increasingly

there was

another

great love

brewing

– hair!

KARL DAWSON

SALON: THE SPACE

AGE: 19

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

My first highlight is getting accepted

onto the team at The Space. Before this

I had been working in a small local salon

and I built up the courage to go in to The

Space and basically insist that they had to

have me. Every single Spacer (that’s what we

call ourselves) has taken time to guide me

with love. As a result of all their input and

my commitment to the craft I was

able to achieve my second highlight,

winning The L’Oréal Professionnel

Colour Trophy STAR Award 2019.

I can’t even begin to explain the

work that went into producing

my look – literally blood, sweat

and tears! To acquire such an

accolade at such an early stage in

my career makes me feel as if the

sky is the limit.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I definitely see myself as a salon owner and

having a role in education. I believe it’s so

important for our industry to share our hints,

tricks and discoveries. I will definitely want

to refine my skills so much that I will have

the tools to educate on a global platform.

WHAT IS YOUR DREAM HAIRDRESSING GIG?

I must say my eyes still light up

when I’m around dance – it will

forever have a place in my soul

– so what a gift it would be to

combine my two great loves. I

think if I got the opportunity

to design, direct and

choreograph a big, fashioninspired

stage presentation

I would be in my element,

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CREATIVE HEAD IRELAND


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NO.5 NATURAL ORGANIC

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Liz Murphy Howard had been renting the basement of a Georgian house when

she was off ered the opportunity to take over the whole building next door. She

jumped at the chance, and No. 5 Natural Organic was born. “From the moment

l walked in l knew exactly how l wanted it to look, and visualised creating a

luxurious Art Deco space with a modern twist. I am a fan of the Stella Theatre in

Rathmines in Dublin and it gave me great inspiration.” The very fi rst purchase Liz

made was four antique chandeliers, which set the tone of the salon and draws

the eye upwards: “I felt the decision to paint the ceiling gold really shows off

the detail in the original coving. I decided to source as much as I could locally.”

Working with Ruth Barnett of Interior Living sped up the fl oor planning and fabric

sourcing, which left Liz free to focus on the fi ner details of the salon. “The high

ceilings create such an airy feeling. It’s a pleasure for visitors to spend time in

and be pampered,” she says. “We cover all hair needs, including wig fi tting, hair

loss treatments and a full nail and brow bar service.”

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20

CREATIVE HEAD IRELAND


LIFE

LESSONS

THE BUSINESS EDIT

NAVIGATING

NO-SHOWS

CATHAL KEAVENEY

PETER MARK

Focus on your team as your

primary customers. If you take

care of your team, it will echo

through and they will know how

to look after your clients.

Positive actions create positive

feelings. Your behaviour

changes attitudes around you.

The more you engage positively

with people, the more happy

you become and the happier

you are yourself. It creates a

great atmosphere!

Be curious and aware of

everything around you. When

you shop or are being served by

someone, take notice of what

you are seeing and feeling. Don’t

let moments pass you by – there

is inspiration everywhere!

Emotion first, hair second. It

is not just thinking: “What hair

do I want to create?” But: “What

emotion do I want to create?”

We are a human-to-human

business, you must never

forget that.

Have a raison d’être. It is not

just what you do, it’s why you

do it that counts. I invest in

people not just for the business

but because I love seeing people

grow and become successful.

YOU CAN BE the most prepared salon

manager in the world, with every single day

planned meticulously, but it only takes one

client to make all your hard work obsolete.

Whether they’re careless, indecisive or

just plain forgetful, customers who fail to

turn up for their appointments result in a

loss of income and have a knock-on effect to

your schedule and staff. So, what’s the best

way to deal with these tricky situations?

“No-shows are disruptive to the business

as they can seriously affect your takings,

especially for big colour bookings that

would usually be marked out for two to four

hours,” explains Susan Hackett, owner of

Ravens Hair Salon in Limerick. “We are

planning to put a cancellation policy that

includes a deposit. On any colour bookings

there will be a €50 deposit required.”

According to Susan, these changes are

necessary due to the pressure no-shows can

exert on businesses. “We feel there

is a need for a deposit policy as no-shows

and late cancellation can be detrimental

for a small business, to have a thriving

business every client has an effect.

Inform clients of your cancellation policy,

including details of a deposit and your

preferred cancellation timeframe. As of now

we send a text message reminder 48 hours

prior to the appointment.”

Bozena Sarek, owner of Bozena Sarek

Hairdressing in Navan, Co. Meath, agrees

that getting in touch with clients before

their appointment can be very helpful.

“No-shows were once problematic in my

salon,” she reveals. “Our most effective

strategy is simply to send appointment

reminders to customers – we send them two

days before appointment, which gives them

plenty of time to cancel and reschedule their

appointment if they need to. It’s important

to remember that the system is only as good

as the accuracy of the contact information

you have for clients.”

She has also implemented a deposit

procedure that is proportional to the service

booked. “We have a policy to deal with

extreme cases – if the system shows that a

client has three no-shows, than we inform

them that in future we will charge 50 per

cent when a service is booked – happily this

has not happened so far,” she explains. “For

long treatments, such as hair extensions or

colour corrections, we change a deposit that

is fully refundable up to 24 hours before the

appointment. I know is hard to charge noshow

clients, but it partly covers the cost of

a hairdresser’s work – nobody wants to lose

money. This means no-shows don’t happen

very often in our salon anymore.”

Research from Phorest Salon Software

also shows that clients who were charged by

their salon for a no-show were 13 per cent

more likely to rebook in the future than

those who weren’t charged. “By charging for

their service, salons show they know their

value,” says Shauna O’Halloran, marketing

and content manager at Phorest. “It also

clears the customer’s conscience – no need

to slink away to a competitor for fear of

being reprimanded next time!”

But it’s important not to allow your

clients walk all over you, and you need to

know where to draw boundaries to avoid

being taken advantage of. “When clients

don’t show up for booked appointment

they receive a message from us that we are

sorry that they missed their appointment

and we looking to hearing from to make

another appointment at different time,”

adds Bozena. “However, although it can be

tough, if you have a client who is constantly

missing appointments and not showing any

improvement in behaviour and attitude, you

might have to let them go.”

22

CREATIVE HEAD IRELAND


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Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of

Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership

and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events


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Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of

Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership

and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events


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If your clients can’t seem to replicate those salon-perfect curls at

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curls at home in a fl ash, thanks to the tool’s unique shape and

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Back by popular demand!

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CREATIVE HEAD IRELAND 33


THE

WISH

LIST

THINK YOU CAN’T HAVE IT ALL? THINK AGAIN. KAO SALON DIVISION – HOME OF GOLDWELL, KMS

AND ORIBE – OFFERS EFFECTIVE PRODUCTS ALONG WITH THE TOOLS AND SUPPORT TO BUILD

YOUR BUSINESS. ADD SOME STELLAR EDUCATION INTO THE MIX AND YOU’VE GOT EVERYTHING…

SUPPORT TO BUILD YOUR BUSINESS

Kao Salon Division and Trinity Salon Partners will take your business further

with unparalleled support. With all the tools you need to achieve your goals,

here’s how they will help you every step of the way both as a business owner

and a hairstylist…

• Sales organisation: with business development managers by your side at all

times, you’ll have access to their expertise to identify the areas that will grow

your business.

• Joint business planning: strategic planning of your salon initiatives along

with all blockbuster Kao Salon Division activities.

• Business building programmes: choose from dedicated programmes along

with individually-tailored activities to bring your visions fully to life.

• Loyalty programmes: you’ll always be rewarded for your loyalty. Kao

Salon Division’s professional salon loyalty programmes provide exclusive

incentives and opportunities for you to build skills, try new products and

grow your business.

“KAO Salon

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programme in colour, and a

fresh approach to in-house

training. The commitment

we’ve received from Trinity

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has really made me fall in love

with this industry again”

DAVID MARSHALL OF DAVID MARSHALL

IN DUBLIN, A GOLDWELL EDUCATION HUB

34

CREATIVE HEAD IRELAND


TIMELINE OF INNOVATIONS

1978

TOPCHIC, THE FIRST

COLOUR AND LOTION

DEPOSIT SYSTEM FOR

RELIABLE COLOUR

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There’s nobody quite like you – or your client – which means that a wide range of

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haircare and styling needs. With salon brands Goldwell, KMS and the luxury

Oribe, you can create sublime colour, give indulgent treatments and create

exquisite styles. The cutting-edge formulas combine the latest technology with

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INSPIRATIONAL EDUCATION

Creative, inspiring and interactive learning will lead you to hairdressing heights –

so whether you want to learn about colour, cutting or styling, there’s a Kao Salon

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of ways to learn how to develop your team and grow your business. Kao Salon

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CREATIVE HEAD IRELAND

35


THE IMPACT

OF THE

HIKE…

…AND HOW SAVVY SALON OWNERS IN IRELAND ARE MAKING IT WORK

THE DAIL’S DECISION

to increase VAT from 9 per

cent to 13.5 per cent for

businesses in the hospitality

sector (which includes salons)

drew criticism from those in

the hairdressing industry.

The VAT hike came into

force in January, impacting

hairdressers and salons up

and down the country and,

despite protests at Leinster

House, the government has

stuck by its decision. So, it’s

been up to creative business

owners to try to work out how

survive the extra tax costs.

We spoke to real salon owners

about how they’ve adapted…

ANTHONY KILCOYNE

SALON 2

SLIGO

“Salons run on tight margins and adding 4.5 per

cent to the VAT rate has really had a negative impact

on all of us. Money that would previously have been

invested in education and growing the team is no longer

there. We find that clients now question the cost of services

more than they did before, which we understand, but thankfully

we are still as busy as ever. Our loyalty scheme is a great incentive for a client

to try out a new treatment or retail product for free, which usually results in a

purchase next time. Clients feel valued and love getting a freebie – if you don’t

have a loyalty scheme then put one in place! It is vital to have a strong social

media presence, too, and we would suggest getting involved in the community

to help give back and raise your salon’s profile. In Salon 2, the staff nominate

two charities annually and we fundraise for them throughout the year. Offering

a fantastic cut and colour is no longer enough – the service has to be a five-star

standard. Also keep training and make sure you let your clients know all about

what you have learnt.”

36

CREATIVE HEAD IRELAND


sarah mason

SARAH MASON

PROFESSIONAL

GALWAY

“I will be honest – we have been in

business just three years and a VAT

increase of this size has been a little scary.

However I am monitoring things very closely.

There was a prominent sting in the first VAT return, but I am happy

to say business is good. I believe that having the correct pricing

structure is essential to this success. Creating the perfect price list

is not just based on how long a stylist has been qualified, it’s also

about how a stylist has evolved and grown themselves through

education and how much experience they can offer to the client. I

have different price brackets for stylist, senior stylist, award-winning

stylist and director, as it gives my client base choice. Watching stock

levels has also been important and creates more revenue with your

services. You can use a barcode system for all your stock control,

to keep track of what has been used. Hairdressers all over the

world are guilty of providing small services such as glossing or hair

treatments without charging for them. In my eyes these are super

for increasing your average docket, but not if you don’t charge for

them! This creates a negative in your business as you are losing

stock and revenue, which is more important than ever.”

chelsea kearney

BLOWN AWAY

CORK

“The VAT increase has been really

hard on the hairdressing industry for a

number of reasons. We already all have

expensive overheads, and with the abolition

of the trainee wage [and subsequent increase in

wage costs for owners offering training positions] hitting businesses

at the same time as the VAT hike, many salons have been put under

extreme financial pressure recently. Like many salons, we have had

to increase our prices to offset against these new costs – the best

advice I can offer is that if you haven’t already put up your prices

then do it now. Hairdressing businesses simply cannot afford to

absorb the 4.5 per cent VAT increase and shouldn’t have to either

– we work very hard to provide a great service to everyone who

comes through our doors, and we shouldn’t have to reduce our profit

margins just because the government wants to take more money out

of our industry.”

HOW TO

vat-proof

YOUR SALON

TONY HEFFERNAN, AKA THE TATTOOED

ACCOUNTANT AND CO-OWNER OF

LLOYDS HAIR IN WATERFORD,

SHARES HIS EXPERT ADVICE…

1. Change your mindset. One of the most

common things I hear is “my business would be

fine if only for the big VAT bill”. VAT collected

from your customers belongs to the Revenue –

if you’re short of funds, it means other areas of

your business are causing cashflow difficulties.

Identify and improve these areas instead of

complaining about your VAT bill.

2. Get a VAT bank account. Every salon should

have one. Do a transfer each week from your

main account to cover your VAT for that week.

Some salons will transfer in the full amount

of VAT on their takings, others will deduct an

estimate for their purchases’ VAT. This avoids the

pitfalls of my first point.

3. Understand your VAT return. As a

salon owner you should have at least a basic

understanding of how your VAT return is

calculated. Your understanding should be to a

level where you can request the workings from

your accountant or bookkeeper and be able to

identify if there is anything missing from your

return – for example your supplier notice.

4. Ensure your supplier invoices are Revenue

compliant. In order to reclaim VAT on a supplier

invoice, it must be issued in accordance with the

guidelines. Make sure you and your accountant

are aware of these guidelines and are reviewing

every invoice to ensure it is compliant. If not, get

it amended from the supplier.

5. Understand EU purchasing. If you are a VAT

registered business in Ireland, you do not have to

pay VAT on purchases from other EU countries

once you provide your VAT number to the

supplier. I come across far too many salons that

are paying 20 per cent UK VAT on the purchase.

6. Pay your VAT on time. When salons do not

pay their VAT on time they leave themselves

open to being charged interest by the Revenue.

7. ‘VAT audit’ your business once a year. Salon

owners should allocate time at the beginning of

each year to review all their VAT returns for the

previous year, including back-up workings and

paperwork. Be proactive.

CREATIVE HEAD IRELAND

37


Great Lengths

38

CREATIVE HEAD IRELAND


How we

learn now

As the world becomes more competitive, it’s essential to keep your

education up-to-date, enabling you to deliver the best services to

discerning clients. Discover how you can brush up your skills

IN AN INDUSTRY that never stops moving forward,

relevance is everything. New trends are constantly evolving,

and so the importance of learning cannot be overstated – even

if you’re talented, you need to keep up-to-date. “You can be

skillful, but without constant and consistent education, these

skills will deteriorate. The individual will not evolve, nor stay

at the top of their game and will ultimately get left behind,”

says Patricia Strachan, education manager for L’Oréal

Professionnel Ireland.

Thanks to social media, consumers are savvier than ever

about the intricacies of specific looks and the techniques used

to achieve them – so it’s important that your salon is able to

deliver. “Clients are so educated these days, so we must keep

up-to-date with all the latest technologies and products,”

says John Maher, executive director at Queen salons in

Dublin. “These new aspects of our industry demonstrate

our willingness to provide the best. The power of education

to elevate our customers’ experience and differentiate us as

stylists is paramount; it’s also fun and rewarding in terms

of personal development. We include all of our team when

it comes to education, work on in-house seminars and we

partner with ALFAPARF Milano.”

Fiona Gainfort, co-owner of Gainfort Academy, agrees that

you need to stay one step ahead of your clients. “They expect

their stylist to be able to offer these services straight away,”

she explains. “So it’s really important to upskill.”

Lorna Baker, ghd education manager in Ireland and the

UK, believes education is the key to a successful hairdressing

business: “Ongoing education is important for hairdressers at

any stage of their career – hair is part of the fashion industry

and, as with fashion, there’s always something new to know

about,” she says. “Being on top of this means you stand out

from the competition and can provide a point of difference in

your salon, bringing in more clients and more money.”

CREATIVE HEAD IRELAND 39


So what exactly should you be learning? For Claire

Turner, Goldwell UK guest artist team member, your

business depends on a good grasp of the very foundations of

hairdressing. “Being a master of the ‘basics’ is so important.

We can all apply colour or put a highlight in, but really being

a master of them dramatically changes your work,” she

explains. “Without mastering a global application, our roots

stretches become uneven. Without mastering highlights, our

contouring becomes stripy. It’s important for our clients to

know we can do everything as they move through trends.”

According to Patricia Strachan, investing in the latest

colour education will not only ignite your creativity, but also

prove lucrative. “The colour and lightening service is the

biggest and profitable in salon,” she says. “Clients will stay

loyal to their colourist much more so than to a stylist.”

Fiona Gainfort agrees in the importance of being able to

deliver. “Once you’ve mastered the basics you can improve

and adapt by attending workshops,” she says. “Popular

techniques include babylights and sombre, we are also seeing

smoky shades of pink, grey and blonde

with cool undertones.”

Having shaken off their reputation

for being overly long or too obvious,

extensions are also being requested by

clients as a solution to common woes

such as breakage and hair thinning,

so it pays to train up a salon specialist.

“We never stop learning, the hair and

beauty market has evolved so much

in a few years,” says Great Lengths

educator Edwina Hayes. “More

and more clients are asking about

extensions – I even have clients with

ultra-long, thick hair who still love

having some to give their style more

hold and durability. It’s fair to say most

of the images we admire on social

media or television are sporting some

sort of hair extensions.”

Sometimes it’s useful to get out of

the salon and try something new in a

different place – a new location can

put you into the right headspace

to give it your all and make

the most of a course. Opened

in 2018 by Xpert Professional,

Accademia is a centre of training

excellence in Dublin with stateof-the-art

facilities for hair and

beauty education, from brands

including ALFAPARF Milano,

JOICO, Kemon and Moroccanoil.

Set across four floors, there are

training rooms, fully fitted salons,

lecture theatres, meeting spaces and

even a garden and coffee shop to

relax in and reflect on your lessons.

Situated in Wexford and Waterford, the Gainfort

Academies are the forward-thinking education hubs of the

south, offering courses from brands such as Redken and

ASP Affinage Salon Professional. For L’Oréal Professionnel

courses, hairdressers can head to the brand’s Academy in

Dublin. In Cork, Hennessy Hair and Beauty runs courses that

will brush up your skills, or even open up a whole new skillset

– and source of revenue – for you and your salon.

Of course, with stylists’ lives busier than ever, taking a day

out of the salon for training isn’t always possible. Luckily,

thanks to smartphones, you don’t have to. You can now learn

from the comfort of your own sofa, watch videos during your

break or even brush up on the latest techniques while you’re

travelling. “Hairdressers can use technology as a tool to learn

and upskill at any given time,” explains L’Oréal’s Patricia.

“Technology is about being in the present, knowing all that is

new and relevant, but it is also about the future – predicting

what trends and insights are coming next.”

L’Oréal Access allows hairdressers to learn remotely – all

40

CREATIVE HEAD IRELAND


Gianni Scumaci at the Xpert Professional Accademia

you have to do is log on. “L’Oréal Access is a digital

platform bursting with tutorials and videos by key

guest artists and teams showcasing trends on cut,

colouring and styling techniques – and there are also

business e-learning modules covering how to be savvy

on social media” Patricia adds.

Hairdressing Live is another innovative way of

learning digitally. Launched by Paul Davey, co-owner

of Davey Davey in Dublin, hairdressers can sign up to

watch live streams of top hairdressers and educators

sharing the secrets behind their most iconic looks and

each session ends with a Q&A. “Hairdressing Live is

more than just a step-by-step guide to techniques,”

explains Paul. “We go much deeper, we delve into the

mindset of each stylist, which in turn is what gets people

thinking about making a difference with their careers.

“Hairdressing Live is ultimately aimed at stylists who

don’t have the ability to go and get educated somewhere,

as they couldn’t travel because they have children, found

it too expensive, or didn’t have the time. Many factors and

obstacles can get in the way, so we have made it accessible

so everyone can attend online.”

Upcoming seminar leaders include Tim Hartley and

X-Presion Creativos, all of whom can be watched online

or live in the studio where the hairdressers will be

working. “Education is the gateway to all our futures,”

Paul continues. “It’s what grounds you, disciplines you

and ultimately inspires you to continue in your field

of expertise. We find ourselves in an ever-evolving

industry. This is what captivates most of us about

hairdressing – it always progresses so we need to

constantly move forward.”

CREATIVE HEAD IRELAND

41


42 CREATIVE HEAD IRELAND


INTRODUCING

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HAIRDRESSER COLLECTIVE: THIS IS AUTHENTIC BEAUTY CONCEPT

*All formulas are vegan-friendly except Gritty Wax Paste & Shaping

Cream, which contains Beeswax and Amplify Mousse which contains

chitosan. We aim for these products to be vegan-friendly by end of 2019

ARE YOUR CLIENTS LOOKING FOR SOMETHING MORE? Generation Z and Millennial customers have a

wider philosophy, a desire for truth and authenticity. They eschew over-engineered formulations and retouched

beauty imagery. They want carefully sourced, pure ingredients and honest, real imagery. They want to be part

of something that matters…

AUTHENTIC BEAUTY CONCEPT

has been crafted for the client who wants to experience life in the now. Inspired by hairdressers, artisans and

clients who share the same values, this hair range delivers pure formulas, celebrates a no-filter attitude and

shines a spotlight on authentic hair. It’s natural and simple, it grows with character.

AUTHENTIC BEAUTY CONCEPT

believes in pure ingredients from carefully selected origins, free from silicones, sulphates and parabens.

AUTHENTIC BEAUTY CONCEPT

believes in the honest artisan, building on empathy, experience and skills.

JOIN THE #AUTHENTICBEAUTYMOVEMENT

CREATIVE HEAD IRELAND

43


44 CREATIVE HEAD IRELAND


LET’S BE

HONEST

FREE FROM SILICONES, SULPHATES AND PARABENS, WHICH AUTHENTIC

BEAUTY CONCEPT PRODUCTS WILL BE YOUR NEW FAVOURITES?

CREATIVE HEAD ADVERTORIAL

AUTHENTIC BEAUTY CONCEPT believes that what you leave out

is as important as what you put in. Its care formulas are vegan and

created with a ‘pure ingredients’ philosophy: no sulphates, silicones,

mineral oils or artifi cial colourants. Purifi ed ingredients powered by

ultrasound decomposition and steam distillation; a gentle way of

extracting natural ingredients.

From the date and cinnamon found in the GLOW range for

coloured hair to the mango and basil within the HYDRATE line-up

for dry hair, AUTHENTIC BEAUTY CONCEPT is fuelled by carefully

selected and naturally-derived ingredients that help make using

every product an olfactory treat. From the freshness of the green tea

and lime in AMPLIFY to the nutty sweetness of maple and pecan in

REPLENISH, the scents for each line-up are perfectly blended. With

hair perfectly cared for, the Styling Assortment needs to deliver with

just as much attention to detail and respect. The nine-strong range

with myriad tantalising textures has a simple solution for every need,

whether that’s building a brilliant base (Flawless Primer) or imparting

a fi nishing gleam (GLOW Touch).

In the salon, you can help bring out your client’s inner beauty

through the In-Salon Momento Menu. A unique sensorial journey,

this care and styling service menu helps you deliver to your guests

something they need – a true moment to themselves. Your clients

want real, honest, authentic. Share their values and make a

difference with AUTHENTIC BEAUTY CONCEPT.

REAL HEROES

GLOW cleanser

moisturises hair,

seals the cuticle

and preserves

colour, too.

AMPLIFY conditioner

leaves hair feeling

thicker and full of body,

as well as marvellously

manageable.

HYDRATE cleansing

conditioner leaves hair

stronger, with improved

moisture levels and

stunning shine.

REPLENISH balm

strengthens hair while

protecting it from blowdrying,

leaving hair soft

and manageable.

ESSENCE is a salonexclusive

treat to add

to any mask – choose

from GLOW, HYDRATE

and REPLENISH.

JOIN THE #AUTHENTICBEAUTYMOVEMENT, CALL +44 800 3286920 OR VISIT AUTHENTICBEAUTYCONCEPT.COM

@AUTHENTICBEAUTYCONCEPT

CREATIVE HEAD IRELAND

45


“BLONDME Bond

Enforcing Premium

Clay Lightener spreads

as easily as icing on

a cake, which makes

life as a hair painter so

much easier! It feathers beautifully

because it’s the right consistency

straight away, doesn’t dry out and

is the perfect product to use for

balayage. You need it in your life”

JACK HOWARD

SCHWARZKOPF PROFESSIONAL BLONDME

GLOBAL AMBASSADOR

46 CREATIVE HEAD IRELAND


IT’S

CREATIVE HEAD ADVERTORIAL

CLAY

TIME

WANT A NEW WAY TO BALAYAGE? THEN SCHWARZKOPF PROFESSIONAL’S

BLONDME HAS THE HOTTEST INNOVATION TO MAKE THAT HAPPEN

CLIENTS ALL OVER the UK are in the grip of a serious balayage

addiction; they’re hooked on signature, hand-painted custom

blondes… and as colourists curating those custom blends, you

want the kit to make your painting life as efficient as possible. Often

you’re under pressure – columns are packed, and every colour

client wants their own tailored look when they’re in your hands. And

that’s why BLONDME Bond Enforcing Premium Clay Lightener is a

game changer…

It’s an advanced, premium, soft-to-solid

formula that creates an outer shell and allows

the lightener to stay moist on the inside,

unleashing its full lifting power, while the outer

shell protects uncoloured hair from product

transfer. Genius! Oh, and this lightener – which

has up to seven levels of lift – has integrated

Bond Enforcing Technology, so it’s minimising

hair breakage during the service.

And those blondes you create will be brilliant

– so why not share them and how you got them

just right? Schwarzkopf Professional is inviting

colourists to showcase how they overcome

the biggest in-salon blonde challenges for

a chance to win a trip to Hamburg for an

upcoming BLONDME production! Simply

work your colour magic using BLONDME and share it on social

media with @schwarzkopfpro and the #ILOVEBLONDME and

#BLONDMECONTEST hashtags. The best looks will also feature on

Schwarzkopf Professional’s social wall.

It’s sharing those stories that help all colourists create a

community where you can learn and feel more confident about

what you can create. That’s why BLONDME global ambassador

Jack Howard, alongside global colour

ambassador Lesley Jennison, will be on hand

to answer questions about the most challenging

blonde situations in live Q&As on Schwarzkopf

Professional’s global social media channels. The

exciting #ILOVEBLONDME campaign is all about

sharing the secrets to achieving the best blonde,

bespoke to each client, while showcasing just

how versatile blonde really is. And there’s even a

new technique to try out, courtesy of Jack! His

new Caramel Kiss look showcases a dimensional

balayage technique using BLONDME Bond

Enforcing Premium Clay Lightener, find it on

Instagram. A community, a clever new piece of

colour kit, creative help on tap and top commercial

ideas – Schwarzkopf Professional BLONDME has

the lot. What are you going to colour next?

FOR MORE INFORMATION, CALL +44 800 3286920 OR VISIT SCHWARZKOPFPRO.COM

@SCHWARZKOPFPRO

CREATIVE HEAD IRELAND

47


48

CREATIVE HEAD IRELAND


Bittersweet

symphony

Colour meets shape in the new Masterpiece collection from

JOICO. Tangerine hues melt into delicate blues and cherry

reds sit with cool blondes – this is a cacophony of creativity

PHOTOGRAPHY BY DAISY KOMEN

CREATIVE HEAD IRELAND 49


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CREATIVE HEAD IRELAND


CREATIVE HEAD IRELAND 51

HAIR Larisa Love, Paul Watts, Ryan Nicoletti Dowd and Sevda Durukan using JOICO. MAKE-UP Joyce Walian


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

MC Supernatural

Rob Forkan

Graeme Codrington

Michael Douglas

Cally Beaton

Angel Adoree and

Dick Strawbridge

Chris Ramsey Dr Tamara Russell

Beauty, brains

AND BUSINESS

MORE THAN 200 guests came to the Belfry Hotel to witness the 22nd

Wella Business Network Live event, hosted by TV celebrity hairdresser

and Michael Douglas. The list of speakers for the two-day event was as

inspirational as it was diverse – Dick Strawbridge and Angel Adoree of

Escape to the Chateau fame shared their story, while futurist researcher

Graeme Codrington discussed how to approach technological change as

an opportunity rather than something to be feared. Lord Price, former

government minister and deputy chairman of John Lewis Partnership,

revealed how to create a happy workforce; while Danish psychologist Mads

Korsgaard and American freestyle rapper MC Supernatural delved into

the science of creativity. The importance of being different was the topic of

choice of entrepreneur and comic Cally Beaton; and Rob Forkan, founder of

travel fashion brand Gandys, revealed the challenges he overcame to build

his brand. Clinical psychologist Dr Tamara Russell discussed mindfulness

and beauty industry expert Millie Kendall MBE analysed the recent British

Beauty Council revealing the huge value and importance of the industry.

With a post-dinner set from comedian Chris Ramsey and an afterparty until

late, this was two days of entertainment and business insight to remember.

Nick Van Holstein of Coty

Lord Price

Millie Kendall MBE

52

CREATIVE HEAD IRELAND


Leigh Keates

Lisa Farrall

Seeing

DOUBLE

IT WAS AN EVENING where ‘effortless’

and ‘undone’ squared up to fierce, politically

charged styling. The Coterie: In Session at

Jet Studios in London pitted the easy-going,

instinctive approach of session stylist Leigh

Keates against educator and campaigner Lisa

Farrall’s fearless, boundary-pushing agenda,

masterfully steered by beauty journalist Sophie

Qureshi. First up was Lisa, creator of education

progamme WIG London, a passionate advocate

for making the world of hairdressing textureneutral

and collaborator with names such as

Kendrick Lamar, Ed Sheeran and Gisele. She

created a jewelled braid and a punk blonde

mohawk, before the unassuming Leigh, who’s

worked with names such as Alicia Vikander

and Jessica Chastain, delivered his signature

wearable and effortless finish. He then took a

risk with something bigger, bolder and inspired

by RuPaul’s Drag Race. For the Coterie: In

Session Challenge, the stylists were tasked with

creating a ‘current bun’ in just five minutes,

with Leigh’s messy side-bun winning the

audience vote. And then every guest left with a

goody bag from sponsor BaByliss PRO.

CREATIVE HEAD IRELAND

53


I’m still obsessed with

this colour and finish on

model @youcantcallmejulie

#champagneblonde

Behind the scenes for the relaunch

of the @lorealpro TECNI.ART range!

#sessionstylist #lorealproire

We created this look with

a jazzy little silk bath!

#coralhair #waves

Hidden details,

#mint and #pink

In the

frame

Emma Marcey (@emmamarcey),

Colour Zone specialist for Marbles

Hair & Beauty at Hugh Campbell

Hair Group, snaps away

I dressed this with a widetooth

comb and finished it

with @lorealpro TECNI.ART

Air Fix and Ring Light

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Life as a L’Oréal ID Artist!

#idartist #backstage

Back at the #LCT19

semi-final! #neonhair

#colourfulhair

54

#tbt to 2017, photography

by @stephen-odriscoll-hair

#editorial #hairart

Competing at #LCT19 grand final –

dreams do come true!

Frida Kahlo-inspired shoot

#ghdstylesquad

CREATIVE HEAD IRELAND


BECOME A MEMBER

WE ARE STRONGER TOGETHER

CONTACT US

Ph: 056 883 3808

Mob: 086 699 5003

Email: info@irishhairfed.com

www.irishhairfed.com

DOWNLOAD OUR APP

REPRESENTING THE IRISH

HAIRDRESSING INDUSTRY

- SINCE 1974 -

WHO ARE WE?

The Executive Committee is made up of Salon owners

and respected Educators in our industry. The IHF is a

a voluntary organisation.

WHAT DO WE DO?

1. Your VOICE & REPRESENTATIVE to government

2. Educate

3. Competitions

4. Support

5. Networking - being in business can be a lonely place

but when you are involved with the IHF you always have

someone to call and by attending our events you get to

meet with like minded salons and owners who can offer

endless support.

1. YOUR VOICE

We are the leading representative of hair salons in Ireland. We give you

a voice at local and national level with government.

2. EDUCATE

We run an affordable Education programme for EVERYONE even non

members, (members get a discount.)

3. COMPETITIONS

We support Team Ireland at European & International level.

STAR TEAM / GENTS STAR TEAM

Is an initiative for apprentice hairdressers and barbers in the industry.

CHAMPIONSHIPS

The IHF hosts the IHF National Hairdressing Championships with the much

sought after titles of:

• Hairdresser of the Year

• Barber of the Year

• Trainee Hairdresser of the Year

4. SUPPORT

The IHF Supports salons and owners on an ongoing basis with

updates including Employment law, trainee and stylist guidelines

5. NETWORKING

The IHF is a community.


FOR FULLER AND HEALTHY-LOOKING HAIR ALL YEAR ROUND.

ALFAPARFMILANO.COM

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