IFA International 2019 DAY 1 Edition

BROUGHT
TO YOU BY
NEWS
Nathan Sheffield
European Product Director,
Samsung
Benjamin Braun
European Chief Marketing Officer,
Samsung
SAMSUNG UNLEASHES
GALAXY FOLD
“Game-changing” handset, and
innovations in the home have been
announced by the industry giant at
IFA.
Samsung has confirmed at IFA that the rollout
of its eagerly awaited Galaxy Fold is finally
underway.
Nicole Ng, Product Manager, Samsung Europe,
revealed at the company’s press conference
that the revolutionary handset would be on
sale from today in Korea. Launches in France,
Germany, the UK and Singapore begin on
September 18, with the US to follow.
Ng told delegates that the Fold, with its
unique ability to expand to near tablet-like
dimensions, would be available in a 5G-ready
version.
Samsung has spent months refining the device
and said it had now improved its design and
construction to ensure it delivered “the best
possible experience”.
“We’re excited to release this pioneering
mobile technology, and allow consumers to
experience it for themselves,” President and
CEO of IT & Mobile Communications Division,
Samsung Electronics, DJ Koh, said in a press
statement. “The Galaxy Fold’s revolutionary
form factor offers a bigger, more immersive
screen without sacrificing portability.”
Nathan Sheffield, Samsung Electronics’
European Product Director, outlined the firm’s
latest QLED TV offering. He said the TVs, with
their cutting-edge connectivity and picture
quality, were proving a hit with consumers,
with two million sold in the first half of this
year alone. “That’s 11,000 every day,” he
said. And he announced content tie-ups with
Rakuten TV and Apple TV, Samsung becoming
“the first TV manufacturer to integrate the
new Apple TV app on a smart TV platform,
providing even more content choices”.
Samsung’s Dan Harvie, Vice-President, Head
of Home Appliances, Europe, meanwhile said
the firm was joining forces with P&G in Europe
to research and develop next-generation
laundry techniques. And he unveiled
BeSpoke, a modular refrigerator system
whose units can be added or subtracted
according to a household’s changing needs.
There were innovations in the bedroom too,
with the launch of the Samsung AirDresser,
a wardrobe-shaped unit which allows users
to hang their clothes and have them cleaned,
sanitised, freshened and de-wrinkled in a
matter of hours by jets of air and steam.
THE NEXT
LEVEL OF MOBILE
INNOVATION
Samsung’s European Chief Marketing Officer,
Benjamin Braun, cited the Galaxy Fold as one
of the latest examples of Samsung’s historical
commitment to technological creativity.
“We are bold and we dare to do things that
no one else has tried and the old saying that
imitation is the sincerest form of flattery rings
absolutely true”
CityCube Berlin
Hall B - Stand 101
www.ifa-international.org IFA International • Friday 6 th September 2019
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