IFA International 2019 DAY 1 Edition

cleverdis

NEWS

BROUGHT

TO YOU BY

SKULLCANDY PERSONALISES

THE LISTENING EXPERIENCE

(From left to right) Steve Long, VP Sales & Marketing,

Intel on stage with Acer’s CEO, Jason Chen

MAKE YOUR

MARK

CEO Jason Chen presented Acer’s motto

#makeyourmark at the company’s IFA press event,

heralding a portfolio of products for multimedia

creators on the rise.

Speaking at an IFA Berlin press

conference on Wednesday September

4, Jessica Klodnicki, Chief Marketing

Officer, Skullcandy, said: “Our brand

foundation is music you can feel.” And

the product she unveiled exclusively

at IFA is literally that: the new Crusher

ANC wireless headphones contain an

Adjustable Sensory Bass haptic motor

driver which creates a physical pulse to

complement the bass.

Another innovation is the Crusher ANC’s

Personal Sound Profiling, engineered

in collaboration with Swedish startup

Audiodo. As Jeff Hutchings, Chief

Product Officer, Skullcandy, pointed

out: “Your individual hearing is as

unique as your fingerprint” and to this

end, Crusher ANC uses a simple hearing

test on its app, the algorithms of which

then calibrate the headphone software

to optimise the audio experience to an

individual’s ears, storing this unique

profile permanently in the headphones.

Austrian Snowboarder Anna Gasser, a

Skullcandy athlete, is appearing at IFA

as part of the launch.

Jessica Klodnicki

Chief Marketing Officer, Skullcandy

Hall 1.2

Stand 202

Acer is releasing four new

C h r o m e b o o k s f e a t u r i n g

Google Assistant, taking care

of educational, consumer or

enterprise needs. Its new brand

ConceptD features creatororiented

laptops featuring 100%

recyclable packaging. Offering

faster ray tracing, deep learninginspired

design, and maximal

productivity at minimal CPU

usage, the company says the

brand is the first true Windowsbased

PC “to further unleash

creative potential”. Following

the success of the Swift 7 laptop,

claimed to be the thinnest and

lightest 14-inch computer in the

world, Acer introduced Swift 5 at

IFA, weighing just 990g and less

than 14.95mm thick.

Of Intel’s partnership with

Acer, Intel’s Vice President

Sales & Marketing Steve Long

acknowledged the importance

of human innovation in a mobilefirst

society. Notably, the

company’s Iris Plus graphics make

for an immersive entertainment

experience. “Only Intel can

bring this kind of uncontested

leadership to the market,” he said.

Going forward, Acer will heavily

focus on content creation, which

has become an essential part

of our lifes, highlighting the

C250i video projector with FHD

resolution. As the world’s first

projector with Auto-Portrait

mode, it has 360° multi-angle

flexibility and five-hour battery

life.

Other collaborations include a

creative studio platform with

Nvidia, and a partnership with the

renowned Zaha Hadid Architects’

practice.

Acer’s involvement in the game

industry is further expanding.

The Triton 300 gaming laptop

with Predator is less than 20mm

thick, while the Power Gem is the

world’s latest thermotechnology,

adding 77% increased wattage

into processors. Thronos Air now

offers a massage chair for its

immersive gaming experience.

The release of Planet 9 at IFA

represents an esports social

platform that takes gaming

into a virtual arena, notably

offering coaching and scrims

to players worldwide. Planet

9 will first be available for the

games Battlegrounds, League

of Legends and Dota, with more

announcements pending.

Hall 12

Stand 102

Sleek, minimalistic

tech accessories

from Vonmählen for

everyday use

VONMÄHLEN HAS DESIGNS

ON THE FUTURE

Fast-growing tech firm unveils new creations

Leading German tech and lifestyle

a c c e s s o r i e s m a n u f a c t u r e r,

Vonmählen, presented its latest

products at IFA. Blending innovative

design and superior performance,

Vonmählen has won numerous design

awards, including Red Dot and the

German Design Award.

Vonmählen is one of the fastestgrowing

tech companies in Germany,

with €10.9 million revenue so far this

year - a growth rate of 600%. The

products fall into four categories:

Sound, Connect, Grip, and latterly,

Power, featuring the Evergreen

powerbank and the Aura wireless

charging pad. One of Vonmählen’s

biggest hits is Backflip, a phone grip

that doubles up as a stand.

Vonmählen considers its unique

selling points to be the aesthetically

pleasing unboxing experience of its

sleek products, and the fact that 90%

of its business is co-branding; that is,

colour and logo of each product are

customisable.

Hall 3.2

Stand 102

www.ifa-international.org IFA International • Friday 6 th September 2019

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