IFA International 2019 DAY 1 Edition









Dave Rogers

President, Lifestyle Audio at HARMAN


HARMAN International powers sector and unveils

the latest audio innovations at IFA

HARMAN recently reached a major sales milestone in the

field of portable audio. We asked Dave Rogers – President –

Lifestyle Audio at HARMAN to tell us more.

Our JBL brand has reached the

incredible milestone of 100

million portable speakers shipped

worldwide, cementing its position

as the portable audio leader and

category shaper. Since the brand

was launched in 1946, JBL has

been pushing the boundaries of

innovation and bringing music to life

in ways audiences everywhere can

feel. Today, not only does JBL power

the world’s most epic musicians,

athletes, venues and automobiles, it

is also the market leader in portable

speakers with an impressive 34.2%

market share.

What are the key products you are

showing at IFA this year?

Let me start with our new JBL Pulse

4 portable speaker. It provides

incredible sound, with a light show to

match. Then, we are presenting our

new True Wireless headphones JBL

LIVE 300TWS with JBL Signature

Sound. For me, the great thing about

them is that they let you unleash

your sound, anytime, anywhere.


The JBL Link Portable and Link

Music are two other new products

we have on show. With 360 degree

JBL Signature Sound, Wi-Fi and

Bluetooth connectivity, Chromecast

and Google Assistant built-in,

they’ve got brains to match their


We are also showing a new soundbar

series that offers slimmer, punchier

bass and more immersive sound.

With our soundbars, JBL has

definitely taken home entertainment

to the next level.

These products all have one thing

in common: they pay tribute to the

fact that how we listen to music is

changing. People now have much

greater appreciation that music

isn’t just a series of notes. It’s a

total experience that encapsulates

emotional nuances that deliver

the artist’s message. HARMAN

constantly explores more holistic

approaches to enjoying music in its

emotional and creative perfection.

You’ll be showing a new technology

called Personi-Fi at the show – what

is that all about?

Leveraging our unique blend of

expertise in connectivity, cloud and

premium audio we have developed

Personi-Fi as the world’s world’s

first personal brand agnostic audio

platform that gives consumers

the freedom to custom tailor their

own audio experience. The JBL

LIVE 300TWS will be the first JBL

headphones to feature it.

In-vehicle entertainment and

connectivity are becoming

increasingly important in the

automotive sector. How is HARMAN

progressing in this field?

The value of a vehicle is moving

from RPM to EPM, “Experiences Per

Mile,” therefore it’s important for

automakers to provide consumers with

enhanced in-cabin experiences and

add more value to their vehicles. As a

connected technologies powerhouse,

HARMAN has been leading the

charge in democratizing vehicle

experiences through solutions that

help automakers choose technologies

to provide greater connectivity and

value within their vehicle.

Last year, you opened the first

“Experience Store” in Europe in

Munich and just recently added a

Luxury Audio Studio to it. What

exactly is this, and what has the

reaction been like since it opened?

Our new Experience Store and

Luxury Audio Studio in Munich

feature award-winning audio

solutions from JBL, HARMAN

Kardon, AKG, Mark Levinson, Revel,

Lexicon and more. It highlights how

our rich heritage of craftsmanship

merges with innovation and cuttingedge

technology both in the store

and in the products on display,

creating a whole new dimension of

excellence for audio lovers. As one

might expect, the reactions to it have

been fantastic

Funkturm Indoor

Ground 100

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