IFA International 2019 DAY 1 Edition






Richard Barnes



It’s a showcase to the future. The heart of what IFA is

all about: IFA NEXT was conceived two years ago as a

way to project the future, through start-ups, research

projects and conference sessions, all in one place. As

with everything else at IFA, the concept has grown and

evolved quickly to become an unavoidable concentration

of forward thought that will be the basis of a countless

number of roadmaps for the future.

So, it makes sense to get back to the heart of where

much of the world’s innovation has come from in the past

decades: Japan – as the first Global Innovation Partner of


The Japan Pavilion’s maxim is “Interface with

Consideration and Sensibility”, where examples of new

human-machine interface developed in line with inherent

Japanese traits, in a society where cyberspace and physical

space are highly integrated, are being demonstrated.

Whether it’s Artificial intelligence, IoT, big data, or robotics

- the world ahead will achieve advanced convergence

between cyberspace and physical space, giving rise to

the demand for human-machine interfaces. The Japan

Pavilion presents new user interfaces developed by

various innovators from major corporations to start-ups.

These user interfaces embody high reliability and Japan’s

unique sensibility to create natural comfort. Interfaces

that augment a variety of human actions and create new

value – as IFA NEXT’s first partner county, Japan invites

you to experience tomorrow’s user interfaces created by

Japanese tech culture. For many, it won’t be the first time

that Japan takes us “Back to the Future” … but what a

future it will be!

Artificial Intelligence, voice and 5G

connectivity are the three big trends

shaping consumer electronics and

home appliances at IFA 2019. With all

exhibition space fully booked, IFA is

hosting 1,939 manufacturers and brands

across 163,900 sq m.

“During the six days ahead, our exhibitors,

trade visitors, the media and the

general public will see more innovation

and new products than ever before,” said

Hans-Joachim Kamp, Chairman of the

Supervisory Board of gfu Consumer &

Home Electronics GmbH, the organiser

of IFA, at the event’s opening press


Dr Reinhard Zinkann, Chairman of ZVEI,

the German Electrical and Electronic

Manufacturers’ Association, says key

themes this year are performance,

simplification, premium and sustainability.

While announcing that market conditions

had become more challenging, Dr Zinkann

stated, “As Winston Churchill once

said, ‘A pessimist sees the difficulty in

every opportunity. An optimist sees the

opportunity in every difficulty’, and surely

we are among the optimists.”

Dr Christian Göke

CEO, Messe Berlin at the IFA 2019

opening press conference




He went on to say, “Despite business

challenges, the household appliance

industry is doing quite well, which makes

us optimistic for the future. IFA, as the

most important meeting and marketplace

for the home appliances industry, will help

to give us an extra boost.”

Dr Christian Göke, CEO Messe Berlin,

welcomed all to this year’s IFA, stating,

“What you see here in Berlin is the

cutting edge of technology, and ready for

consumers ahead of the most important

shopping season – from Black Friday

and Singles Day to Cyber Monday

and Christmas.”

After outlining the importance of keeping

trade barriers low, Dr Göke announced:

“This year’s keynote on Friday at 10:30am

could be our most anticipated keynote

yet, with Richard Yu, the chief executive

of Huawei consumer business group. Here

is my promise: You will hear a great news


Doubtless it will be only one of many

enthralling tales to tell about what is set

to be a great show.

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www.ifa-international.org IFA International • Friday 6 th September 2019


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