IFA International 2019 DAY 1 Edition

cleverdis

BROUGHT

TO YOU BY

NEWS

Niels Munksgaard

Kitchen Product Marketing Director,

EMEA, Electrolux

ELECTROLUX PROMISES “OUTSTANDING

CONSUMER EXPERIENCES”

Celebrating its 100th

anniversary at IFA in 2019,

Electrolux, along with its

premium kitchen brand AEG,

is committed to remaining

“always an idea ahead” as

it rolls out more intuitive,

innovative and networked

premium appliances that can

communicate with partners

such as Google.

“For the past 100 years,

Electrolux has improved the

lives of millions of people

around the world,” said Anna

Ohlsson-Leijon, CEO Business

Area Europe at Electrolux,

at the company’s press

conference.

This promise is underpinned

by a new range of connected

kitchen products that are

seamlessly integrated through

AEG’s latest assisted by

partnerships with SideChef.

“SideChef offers a collection

of recipes from more than 300

food influencers and creators

from around the world that

will further enhance the AEG

cooking experience,” said Niels

Munksgaard, Kitchen Product

Marketing Director, EMEA.

Meanwhile, AEG is committed

to reducing food waste

through its new Smarter

FridgeCam, an innovative

wireless fridge camera that

connects fridges to smart

devices to better monitor the

contents when shopping

Hall 4.1

Stand 101

JOIN DAVE GRAVELINE

ON THE AIR @ IFA

Covering the latest in

consumer technology for

the past 24 years, “Into

Tomorrow with Dave

Graveline” is once again

broadcasting from IFA.

If you are showing new

and exciting consumer

tech products, be sure to

contact Dave’s producers

with details of your

announcements to be

highlighted on “Into

Tomorrow & ITTV”. There

is never a charge to be a

guest on “Into Tomorrow”.

Their Broadcast Centre is

again @ IFA NEXT in Hall

26 – at the Entrance to the

GRAND THEATRE. Dave

has been highlighting IFA

since 2003

Hall 26

Stand 206

www.ifa-international.org IFA International • Friday 6 th September 2019

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