IFA International 2019 DAY 1 Edition

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DIGITAL OPPORTUNITIES IN HEALTH

Anne Braun

Digital Health Hub Lead,

Zollhoff Tech Incubator

As part of the IFA NEXT Innovation Engine, Anne Braun,

Digital Health Hub Lead, Zollhof Tech Incubator, is

speaking at IFA today on the subject Silver Surfer Meets

Innovation. She spoke to IFA International about her work

at the Tech Incubator.

Zollhof is a fast-growing tech

incubator in Germany and part of

the Federal Ministry for Economic

Affairs’ Digital Hub Initiative. We

work with start-ups, help them

to validate their business model

and get their first customers and

investments. As health is one of the

most complex sectors, we also host

events and workshops to provide

relevant know-how.

Where are the biggest challenges

and opportunities in the field of

digital health?

While global market potential for

digital health solutions is predicted

to increase to $500bn (€547bn) by

2025, the sector is less digitised

than a lot of other industries due to

heavy regulation. Allowing doctors

to prescribe health apps is longawaited,

but at the same time it’s

important to educate them about

these apps to make sure they can

make use of the new concept in a

way that benefits patients.

How is demographic change an

opportunity for health startups?

We’ll see an increased demand for

telemedical services, especially in

areas with an ageing population.

With the greatest growth rate in

internet use being among people

65+ there is a huge and engaged

target group for a wide range of

digital health applications that

health start-ups can cater to

GLOBAL

MARKET POTENTIAL

FOR DIGITAL

HEALTH SOLUTIONS

IS PREDICTED

TO INCREASE TO

$500BN (€547BN) BY

2025

Keynote by Anne Braun,

Zollhof Tech Incubator,

Nürnberg, Germany

Silver Surfer Meets Innovation

– demographic change as an

opportunity for health start-ups

Date: Friday 6 September 2019

Time: 2:20 pm

Location: IFA NEXT, Hall 26

www.ifa-international.org IFA International • Friday 6 th September 2019

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