IFA International 2019 DAY 1 Edition

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EXCLUSIVE INTERVIEW

RICHARD YU, CEO OF HUAWEI

OPENING KEYNOTER, BRINGS

THE 5G REVOLUTION

HUAWEI IS

NOW PROVIDING

SERVICES TO MORE

THAN 3 BILLION

PEOPLE IN OVER

170 COUNTRIES

Richard Yu

CEO, Huawei Consumer

Business Group

In his keynote, Richard

Yu talks about Huawei’s

exploration on future

connectivity and strategy

in AI, 5G, and new smart

devices. We asked him to

expand on this.

It is my pleasure to be invited as

the keynote speaker at IFA again.

This year marks the beginning

of 5G deployment. Huawei’s

effort to develop 5G-enabled

capabilities across all scenarios

is the key message that we would

like to deliver at IFA this year. With

our in-house 5G chipset, we are

able to introduce innovative 5G

gadgets and new smart devices

to consumers, who will be fully

exposed to the incredible speed

and efficiency of technology in the

5G era. Moreover, our industryleading

capability in AI will enable

an easier and more intuitive life for

consumers.

You were based in Europe before.

How important is it for you to have

this “European vision” when plotting

Huawei’s course for the future?

Undeniably, I keep great and

fond memories of my years living

in Europe. Without any doubt

the culture and technological

development of European societies

greatly enlightened me. This shift

in perspective has allowed us to

introduce design innovations into

our product design which embrace

French and Italian culture. Huawei

also gained recognition from

Germany’s Leica thanks to its AIpowered

photography and image

processing leadership. I believe

the progress made by Huawei’s

Consumer Business Group owes

a lot to the continent where I once

lived.

What’s important when building a

top-end smartphone today?

W h e n m a k i n g a p r e m i u m

smartphone, each component,

detail and experience must satisfy

the consumers’ demands for a

smooth and smart user-experience.

As we focus on consumers first, we

always aim to put user-friendliness

at the forefront of our research and

development goals

In my opinion, regardless if it is

today, yesterday or tomorrow, if

we are designing a premium smart

device, satisfying consumers’

demands for user experience has

been and will always sit at the top

of our priorities. In the upcoming

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