IFA International 2019 DAY 1 Edition







I.P. Park

President and CTO, LG Electronics





This year’s LG Electronics booth at IFA 2019 is centred

around delivering new value for customers in line with

changing trends in living spaces. We asked I.P. Park, the

company’s President and CTO, to tell us more.

Depicted through the LG ThinQ

Home – the highlight of this year’s

LG exhibition – the booth imitates

six distinct actual living spaces

and how LG ThinQ products will

bring about transformational

changes to the home. LG ThinQ

Home will encompass both

openness and integration,

shown through the “Great Living

Kitchen”, a combined space which

can be used as both a kitchen

and living room, as well as the

personalised care expected from

a home office or styling room.

It features innovative LG ThinQ

products, from the Rollable OLED

TV to the LG HomeBrew, without

compromising the personalisation

capabilities that cater to diverse


LG ThinQ will expand from

its initial offerings focused on

delivering AI capabilities of

individual products to providing

an integrated home solution.

The visionary lifestyle realised

by LG ThinQ was also explored

through yesterday’s “LG Future

Talk”, focused on technology

that will drive LG into the future,

including AI and 5G accompanied

by exclusive new technology

demonstrations that LG has

recently been working on.

In addition, the LG stand also

features an OLED attractor at

the entrance to emphasize LG

Electronics’ OLED leadership,

along with a separate space

dedicated as the LG SIGNATURE

Brand zone highlighting its ultrapremium

image focused on the


How is ThinQ evolving, and what

does this mean to the consumer?

As one of the three pillars

defining LG ThinQ – evolve,

connect, open – the ability to

evolve has been fundamental

in providing consumers with

a more personalised product

experience. LG ThinQ products

offer features that are optimised

and personalised for each

consumer by recognising, learning

and analysing individual patterns.

They become more valuable with

the passing of time, evolving to

better meet consumers’ personal

needs, as opposed to in the past,

when it was natural for home

electronics to lose value the more

they were used.

LG ThinQ allows AI devices to go

beyond simply executing voice

recognition and understand the

purpose and intention behind

each command. Such contextual

understanding requires AI to

evolve through accumulating

interactions with the users. LG

ThinQ products will thus evolve

over time by learning about

users, connect seamlessly with

customers’ lives and open an

ecosystem of innovation.

How will AI affect our lives in the

coming years?

There is little doubt that AI will

bring a fundamental change to

every aspect of our lives. It will

present new possibilities. We

envision AI technology to convene

all aspects of our lives into one

connected flow and create a

seamless living experience.

Some specific examples include

a home that knows what kind

of day you had in the office and

automatically prepares the

perfect evening for you upon

arrival. With AI, we can also

imagine a kitchen that will learn

what you’re watching on TV and

order exactly what you need.

Lastly, we can even envision

self-driving cars that can pick up

your orders just through a text



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