IFA International 2019 DAY 1 Edition

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EXCLUSIVE INTERVIEW

ConceptD REVOLVES

AROUND FOUR PILLARS:

PERFORMANCE, SILENCE,

DESIGN AND PRECISION

Emmanuel Fromont

President, Acer Europe

ACER BROADENS

PORTFOLIO

Already a reference for gamers, the brand gets even more “serious”

and brings a new range for “creators”

Acer arrives at IFA this year with a whole new product

portfolio. We asked Acer European President Emmanuel

Fromont to tell us about it.

It’s a refreshing change for us who are

probably best known for our gaming

products. We’ve realised that people

do want high-end performance but

not necessarily just for gaming. 50%

of our Predator customers use their

PCs for both gaming and creative

software, and almost 20% use

them for high demanding graphic

applications. That’s why we recently

introduced ConceptD, a new brand

for users interested in the level of

performance of gaming machines,

but looking for a more sophisticated

design. Having already launched two

workstations, four notebooks and

two professional displays, it’s clear

we are serious about this market.

We have established ourselves as

a reference to the most demanding

gamers, so we have ample means to

impose ourselves in the field of the

equally demanding creators.

What has the product range been

designed to do?

With this new brand, we target

demanding users who do not

compromise on performance.

All the new ConceptD products

leverage much of the technology

from Predator gear when it comes

to features like cooling, internal

architecture, ergonomics, and so

on. In the meantime, since these

are workstations aimed primarily

at architects, animators, graphics

designers, engineers, film makers,

product designers, visual effects

specialists, and so on, stability and

reliability are the cornerstones of

these PCs. In fact, ConceptD revolves

around four pillars: performance,

silence, design and precision, and

especially delivering accurate colours

on monitors.

Gaming is a fast-growing segment.

What’s new in Acer’s gaming

offering this year?

Our mantra is “progress through

innovation”. We are leaning into

innovation that excites people, gives

people a good reason why they need

a new PC. That’s why we have largely

invested in cooling systems, design,

and portability starting from Triton

700 last year and moving to our

new entry, Predator Helios 700.

It features a unique HyperDrift

forward-sliding keyboard that

helps maximise airflow to keep the

system running cool and quiet while

delivering a sleek modern look.

Then there’s the Predator Thronos,

our giant and acclaimed gaming

chair that will be available at our

booth for media, customers and

visitors. We are the only company

to produce a gaming chair that has

been engineered to work specifically

with a set of components which

deliver a fully immersive experience

through sound, haptic feedback and

vibrations that correspond with

gameplay.

What’s the strategy behind all those

dedicated market segments?

We already sell plenty of “value”

PCs; commodity systems that offer

good specs for the price and we are

thriving in the gaming and education

markets too, where performance

and sturdiness matter. Now, we

want to continue to pursue the so

called “micro-trends” courting on

segments which are growing within

the PC industry. Here, we see an

opportunity to shine by providing

a more curated PC experience; a

completely different strategy from

its approach to mainstream PCs.

How important is IFA as a

promotional platform for Acer?

Our main goal is to connect with

customers and media from all over

Europe right upfront of the most

important season of the year. Most

of our markets are attending, and we

hope there will be much more in the

coming years

www.ifa-international.org IFA International • Friday 6 th September 2019

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