IFA International 2019 DAY 1 Edition

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NOMADIC LIFESTYLE / PART 1

GAMING

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GAMING EVOLVES INTO

CONSUMER ECOSYSTEM

Esports and VR are driving fast-moving

growth for gaming

© Razer

After massive growth, the gaming

industry now represents an entire

ecosystem, according to GfK. The

gaming hardware market recorded

a 15% increase year-on-year to

reach over €5.51bn turnover (global

coverage excluding North America).

After multiple quarters of doubledigit

growth, the demand for gaming

OEM desktops between January and

June 2019 was lower (-4%) mainly due

to a decline in China and a slowdown

in EMEA. However, gaming OEM

notebooks continued their success

story and grew by 12%, generating

€3.16bn turnover. Gaming monitors

were the fastest growing segment

with an increase of 42% and a turnover

reaching €1.08bn for the first six

months of the year.

A key sector trend has seen the

esports industry move gaming into

the mainstream, according to GfK.

Millions of casual gamers are migrating

to esports in search of money, fun,

community and live entertainment.

Younger audiences are responding to

the resurgence of the game console

business from the release of the nextgen

Xbox and PlayStation consoles, and

the upcoming Switch models. At IFA

there is hardware dedicated to pros

and would-be pros, with durability,

accuracy and speed as key features.

Nvidia’s laptop gaming segment just

saw a 59% year-on-year revenue bump.

Gamers are also excited about the

latest IFA iterations in AR/VR. In 2018

Valve reported 0.8% of Steam users

attach a VR headset; almost doubling

from 16 months prior. ESL had six

million unique views during its VR

League season.

GAMING

BY

NUMBERS

Gaming up 15%

to over €5.51bn

OEM notebooks up 12%

generating €3.16bn

Gaming monitors up 42%

to €1.08bn

ADVERTORIAL

RAPOO

SHOWCASES

9900M

ULTRA-SLIM

WIRELESS

DESKTOP SET

Rapoo Technology, an expert in

wireless peripheral technology,

is at IFA Berlin this year to

promote its 9900M Multimode

Wireless Ultra-slim

Desktop Set.

An elegant advanced wireless

set, the 9900M looks great on

any desktop with its stylish,

streamlined design. The

keyboard boasts an impressive

4mm ultra-slim yet sturdy

design and anodised aluminium

housing. The Fn multimedia

keys offer quick access to

all-important multimedia

functions. The 9900M set

also features an advanced

w i r e l e s s

mouse

with superior comfort and

user-friendly functionality.

Precise navigation on virtually

every surface is possible thanks

to the high-performance laser

engine and fully adjustable

3200 DPI.

9900M is not only advanced in

design and features, but also

in connectivity. The desktop

set transmits via Rapoo’s

latest multi-mode wireless

connection – using reliable 2.4

GHz wireless transmission,

Bluetooth 3.0 or Bluetooth

4.0 (Smart) – enabling the user

to connect simultaneously to

multiple devices and switch

(pair automatically) among

them.

To top it off, the set boasts

up to 10 meters range &

360° coverage and features a

rechargeable battery so users

can enjoy wireless freedom

without having to replace

batteries.

Founded in 2002, Chinese

wireless pioneer Rapoo

expanded into Europe in

2012 and North America in

2013. With 3,000 employees

at one of Asia’s most modern

manufacturing plants, Rapoo

produces a huge variety of

wireless devices for consumers

in over 80 countries. It also

develops corded products for

Europe.

» HALL 10.2 / STAND 101

KEY SELLING

POINTS

1 / Multi-mode wireless

connection

2 / 10 meters range

3 / Rechargeable battery

Rapoo’s 9900M Multi-mode

Wireless Desktop Set

www.ifa-international.org IFA International • Friday 6 th September 2019

51

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