IFA International 2019 DAY 1 Edition

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BROUGHT

TO YOU BY

NEWS

INNOVATION

IS NOW A

CHALLENGE FOR

MANY COMPANIES

IN THIS CONNECTED

WORLD, AS NO

COMPANY IS REALLY

ABLE TO INNOVATE

ALL ON THEIR OWN

WHAT’S NEW IN 2019?

IFA executive director Jens Heithecker

on this year’s trends

As is the case at every show, it’s

interesting to look at the key

exhibitors and participants. We

asked IFA executive director Jens

Heithecker “what’s new”.

All you have to do is look at our Keynote Line-

Up, and you will see that the driving forces

this year are mobility, the chip industry, and

connected or intelligent devices. A new world

has arrived, with connectivity as a back bone!

Another big news is also that Japan is our

Global Innovation Partner for IFA NEXT this

year. This will be particularly interesting for

a number of reasons, not the least of which is

the fact that we have learned that when people

from different regions talk about innovation,

they often have a very different meaning.

In Japan, there is no single term that means

“innovation”. They have two terms, which when

used in combination mean something like

“revolution”.

In Germany, when we say innovate, it doesn’t

mean the same thing as in America. In the end,

we wanted to use the same language in order

to make it a level playing field. With some of

the top players from Japan on stage, we will

have the chance to highlight innovations which

otherwise may go undiscovered.

Why is coinnovation so important this year?

We are talking about two things: innovation

and coinnovation. Innovation is important

and is a driver for the market. You need

innovation to encourage consumers to invest

in new devices and solutions. But innovation

is now a challenge for many companies in this

connected world, as no company is really able

to innovate all on their own. You need partners,

and you need to be open minded. You need

to integrate developers and other solutions,

other parts and other technology providers.

It means you need to cooperate in innovation,

without that, you might be lost. Especially

if you are on the global stage. We think the

word “coinnovation”, is the best expression

to underline how we bring innovation to IFA,

and also help our exhibitors and innovators

to find each other and exchange ideas. With

coinnovation as a goal, we created IFA NEXT

to help both sides bring innovation to the

markets. It’s a kind of matchmaking, in people,

ideas and mind-sets.

What are the key themes for emerging themes

at IFA this year?

5G will certainly be one of the key trends.

The keynote by Huawei is indicative of the

importance of this, as they are one of the

biggest manufacturers both for the 5G

backbone and 5G consumer devices. It will give

us a hint as to where technology and products

will move in the near future. Of course,

Cristian Amon, President of Qualcomm, will

explain why 5G will be a fundamental driver of

technological progress and usher in the next

era of great inventions.

Our other keynotes will be remarkable as well.

Anthony Wood, the founder, chairman and

CEO of Roku is arguably the most successful

challenger to Netflix and cable networks

alike. He will talk about the visions and

innovations that will transform television.

And with twelve global brands, Arcelik is a

market leader in most of its markets, including

two of Europe’s largest household appliance

brands, Beko and Grundig. During the IFA

Keynote, Hakan Bulgurlu, CEO Arçelik, will

explain his strategic insights and his company’s

global position.

The “power of data” is the key topic at this

year’s IFA+ Summit. On 8 and 9 September,

numerous international speakers will

look ahead to how disruptive technologies

will change and shape our digital future. The

Future of Mobility will be discussed at the

SHIFT Automotive convention on 10 and 11

September. And IFA Global Markets, from 8 to

11 September, will see suppliers, component

manufacturers and OEMs/ODMs meeting

customers and partners from the consumer

and home electronics industries

www.ifa-international.org IFA International • Friday 6 th September 2019

7

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