Aktive's Strategic Framework 2020-2040

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Aktive’s Long-term <strong>Strategic</strong> <strong>Framework</strong> to <strong>2040</strong><br />

Te pou tarāwaho rautakitanga ki <strong>2040</strong><br />

Me korikori, Tāmaki Makaurau!<br />

Our vision for<br />

Auckland to be<br />

the world’s most<br />

active city<br />

Tō mātou matawhānui mō<br />

Tāmaki Makaurau – te tāone<br />

ngangahau rawa o te ao

Auckland<br />

Tāmaki Makaurau<br />

The world’s most active city<br />

Te tāone ngangahau rawa o te ao<br />

Our vision is for Auckland to be the world’s<br />

most active city. This is founded in our belief<br />

that everyone has the right to an active life,<br />

free from barriers that limit access to and<br />

participation in sport, play and active recreation.<br />

The evidence is clear that being<br />

physically active has a positive effect<br />

on society, improving the wellbeing<br />

of people and communities and<br />

contributing to the hauora (health<br />

and wellbeing) of our young people.<br />

Participation in sport, play and active<br />

recreation leads to:<br />

• Healthier bodies: Improved<br />

individual and community health<br />

• Healthier minds: Improved<br />

educational achievement and<br />

mental wellbeing<br />

• Stronger communities:<br />

Increased social connection and<br />

enhanced community wellbeing<br />

• A stronger economy:<br />

More productive employees and<br />

economic benefits from a strong<br />

sport and active recreation sector.<br />

Auckland is a great place to live,<br />

work and play. It’s one of the world’s<br />

most liveable cities and is a place<br />

where people have a wide variety of<br />

opportunities to be physically active<br />

as part of daily life. With its beaches,

parks and ranges, sports facilities<br />

and community halls, walking and<br />

cycleways, Auckland has some great<br />

spaces for sport, play and active<br />

recreational activity.<br />

Aucklanders value being active. The<br />

majority participate in some form of<br />

physical activity in any given week,<br />

whether through involvement in<br />

organised sport, going to the gym,<br />

swimming, cycling, or going for a<br />

walk. This is supported by a wellestablished<br />

sport and recreation<br />

sector, which in turn is supported by<br />

more than 300,000 volunteers.<br />

However, the ways in which<br />

Aucklanders participate in sport,<br />

play and active recreation are<br />

changing. Auckland faces challenges<br />

between now and <strong>2040</strong> that could<br />

reduce people’s physical activity levels<br />

and have a negative impact on their<br />

health, including:<br />

• Unmet sport and active recreation<br />

needs from a changing population<br />

(a more ethnically diverse and<br />

a growing younger and older<br />

population)<br />

• A fast-growing city, placing further<br />

pressure on sport and recreation<br />

infrastructure<br />

• Growing income disparities, making<br />

it more difficult for some people to<br />

access sport and active recreation<br />

opportunities<br />

• Changing technology influencing<br />

how people engage in sport and<br />

active recreation<br />

• Rising obesity levels adversely<br />

affecting participation<br />

• Environmental change adversely<br />

affecting outdoor sport and active<br />

recreation, and<br />

• Ongoing funding shortfalls and an<br />

associated failure to meet future<br />

demand.<br />

Some tough decisions will be<br />

needed on future investment into<br />

the sport and recreation sector.<br />

And although most Aucklanders are<br />

physically active in any given week,<br />

their levels of activity are below World<br />

Health Organisation (WHO) guidelines,<br />

with a significant proportion either<br />

underactive or inactive. Unless we<br />

work together to change this, we<br />

predict that 1.5 million Aucklanders<br />

will be underactive or inactive by <strong>2040</strong>.<br />

That’s more than the populations of<br />

Wellington, Christchurch, Hamilton,<br />

Dunedin, Invercargill and Tauranga<br />

combined. Of these, 480,000 will be<br />

inactive young Aucklanders (aged 17<br />

and under) who could fill Eden Park<br />

ten times over.<br />

These people are Aktive’s priority.<br />

We aim to strengthen Auckland’s<br />

sporting and recreational systems and<br />

environments so that these people<br />

lead more active lives through sport,<br />

play and active recreation.<br />

By looking up and looking long<br />

we hope to build the right kind of<br />

near-term expertise, strategies and<br />

initiatives so that we achieve the<br />

vision of Auckland being the world’s<br />

most active city.<br />

Aktive’s goal is for<br />

1.5 million<br />

more Aucklanders to be<br />

active by <strong>2040</strong>

What do<br />

we mean by<br />

sport, active<br />

recreation, play<br />

and physical<br />

activity?<br />

Sport, active recreation, play and<br />

physical activity mean different things<br />

to different people. We use these<br />

terms in the following way:<br />

Sport is physical activity in which<br />

an individual or team compete<br />

against each other for wellbeing and<br />

enjoyment.<br />

Active recreation is noncompetitive<br />

physical activity<br />

undertaken for lifestyle, wellbeing,<br />

health and enjoyment.<br />

Play means physical activity that is<br />

intrinsically motivated, freely chosen,<br />

for no outcome.<br />

Physical activity is any activity<br />

which involves bodily movement. This<br />

includes active recreation, sport, or play.

Our<br />

Purpose<br />

Tō mātou Take Matua<br />

Our purpose is to provide<br />

leadership to the Auckland region<br />

that encourages, enables and<br />

inspires Aucklanders to lead<br />

more active lives through sport<br />

and active recreation.

Our<br />

Values<br />

Ō Mātou Uara<br />

Our values reflect a<br />

sporting approach and<br />

our drive to achieve<br />

results for Aucklanders.<br />

Gutsy Kia maia<br />

We make transparent,<br />

bold decisions in pursuit<br />

of our vision for Auckland<br />

Te Tiriti o<br />

Waitangi<br />

Team up<br />

Kia tū takitini<br />

We succeed by trusting<br />

and playing to each other’s<br />

distinctive strengths<br />

Be on the front foot<br />

Kōkiri whakamua<br />

We take the initiative, adapt<br />

quickly to change, and keep<br />

an eye on the horizon<br />

Go hard Kia kaha<br />

We work relentlessly,<br />

persevere, and see<br />

things through<br />

Play it straight<br />

Kia tākaro tōtika<br />

We deal with the facts,<br />

focus on solutions,<br />

and treat everyone<br />

fairly and with integrity<br />

Treaty of Waitangi<br />

We are committed to Te Tiriti<br />

o Waitangi and proactively<br />

engage with and support the<br />

aspirations of Māori and iwi. We<br />

acknowledge mana whenua’s<br />

responsibility for kaitiakitanga.<br />

These commitments will be<br />

given effect through regular<br />

board review of our Tiriti o<br />

Waitangi Responsiveness Policy,<br />

advisory support through our<br />

Aktive Māori Advisory Group,<br />

and the specific “Partnering<br />

with Māori” strategic priority.

Aktive’s<br />

<strong>Strategic</strong><br />

Priorities<br />

Ngā whakaarotau<br />

rautakitanga o Aktive<br />

To achieve our vision,<br />

we will focus on seven equally<br />

important strategic priorities<br />

Leading the<br />

conversation<br />

Kia arahi i<br />

ngā wānanga<br />

kōrero<br />

Together<br />

we go further<br />

Kia koke i roto<br />

i te kōtuitanga<br />

2<br />

Anywhere,<br />

anytime activity<br />

Kia kori tinana, ahakoa te<br />

wā, ahakoa te wāhi<br />

7 3<br />

6<br />

1<br />

Underactive<br />

Aucklanders<br />

are more active<br />

Kia kaha ake te kori tinana<br />

a ngā tāngata kāore i te<br />

kaha ki te kori tinana<br />

5<br />

Partnering<br />

with Māori<br />

Kia mahi tahi<br />

me te Māori<br />

Great spaces<br />

and places<br />

He tūhoropaki<br />

me ngā tūwāhi<br />

tino pai<br />

4<br />

Keeping pace<br />

with a changing<br />

Auckland<br />

Kia oma tahi<br />

me te panoni<br />

haeretanga o<br />


We think<br />

locally<br />

and act<br />

regionally<br />

What we do:<br />

Aktive has the following roles in<br />

making these strategic priorities<br />

happen:<br />

Leading: Setting clear direction,<br />

challenging the status quo<br />

and driving positive change for<br />

the people and whānau of<br />

Auckland<br />

Bringing strategy to life:<br />

Setting regional priorities and<br />

plans; incubating initiatives with<br />

participants and partners; funding<br />

and empowering others to deliver<br />

community activities<br />

Advocating: Championing<br />

the sport, active recreation, play<br />

and physical activity rights of<br />

Aucklanders<br />

Catalysing Best Practice:<br />

Creating co-operation and alignment<br />

across the sector; empowering other<br />

organisations by providing advice,<br />

insights and resources so that they<br />

can lead their own transformation<br />

and change.<br />

How we work:<br />

• We listen to the people, whānau,<br />

families and organisations of<br />

Auckland and are responsive to<br />

their needs.<br />

• We put priority participants at the<br />

centre and focus on age- and<br />

stage-appropriate activity.<br />

• We collaborate in a way which<br />

respects our partners and<br />

empowers communities.<br />

• We take an evidence- and<br />

insights-based approach with<br />

transparent decision-making.<br />

• We make things happen and<br />

undertake comprehensive<br />

monitoring and evaluation.<br />

• We are committed to the<br />

continuous building of Auckland’s<br />

sport and recreation system.<br />

• We work with existing and<br />

emerging organisations with<br />

aligned values and a shared<br />

commitment to make a difference.<br />

We think<br />

regionally<br />

and act<br />


Underactive Aucklanders<br />

are more active<br />

Kia kaha ake te kori tinana a ngā tāngata<br />

1kāore i te kaha ki te kori tinana<br />

It is our belief that every<br />

Aucklander has the right to hauora<br />

(health and wellbeing) through<br />

physical activity as part of their<br />

daily lives. Participating in sport, play<br />

and active recreation builds social<br />

and community connection and<br />

improves physical and mental health.<br />

However, there are many barriers to<br />

leading an active life, including:<br />

• The cost of access or membership<br />

• The location of sport and recreation<br />

facilities and transport links to them<br />

• The design of some facilities<br />

• The hours of operation<br />

• Cultural issues, including cultural<br />

safety<br />

• Personal aspects such as<br />

confidence and self-esteem.<br />

makeup of Auckland’s population and<br />

areas of need change, there are some<br />

enduring areas of focus for Aktive:<br />

• Increasing the activity levels of<br />

Auckland’s young people is a<br />

specific priority area.<br />

• Increasing activity amongst Māori<br />

and Pacific people, and their<br />

ownership of sport, play and active<br />

recreation is also a focus. While<br />

they make a significant contribution<br />

to Auckland’s and New Zealand’s<br />

sporting success, participation<br />

rates are reducing. Working with<br />

these communities, we are looking<br />

for ways to increase participation<br />

and governance leadership,<br />

recognising the role that sport plays<br />

as an enabler for success and<br />

wellbeing.<br />

The evidence is that these barriers<br />

make participation in sport, play<br />

and active recreation more difficult<br />

for Māori, Pacific and Asian<br />

peoples, women and girls, people<br />

with disabilities, older people, and<br />

the rainbow community (LGBTQ).<br />

Participation by young people is<br />

adversely affected by these factors.<br />

While our priority areas will change<br />

between now and <strong>2040</strong> as the<br />

We will work with our partners<br />

to break down the barriers<br />

experienced by some of Auckland’s<br />

communities, encourage<br />

participation by those who are<br />

currently underactive or inactive,<br />

and create a more inclusive and<br />

welcoming environment for all.<br />

In doing this though, we must<br />

also continue to support those<br />

Aucklanders who are currently active.<br />

Goal<br />

Participation in sport, play and active recreation by currently underactive or<br />

inactive Aucklanders is increased.<br />

Aktive’s Role<br />

Leading<br />

Bringing<br />

Strategy to life<br />

Advocating<br />

Catalysing<br />

Best Practice<br />

Key <strong>Strategic</strong><br />

Initiatives<br />

• Set regional strategy and establish regional priorities, work programmes and<br />

budgets that focus on increasing participation by priority populations in sport,<br />

play and active recreation.<br />

• Empower organisations to develop and deliver activities, services and<br />

initiatives which remove barriers to participation in sport, active recreation,<br />

play and physical activity.<br />

Outcome<br />

Auckland adults are the most active in the world by <strong>2040</strong> (WHO)<br />

Auckland young people (5-17) are the most active in the country by <strong>2040</strong>

Anywhere,<br />

anytime activity<br />

Kia kori tinana, ahakoa<br />

2te wā, ahakoa te wāhi<br />

Tāmaki Makaurau is a multicultural<br />

city, with over 120 different<br />

ethnicities. It is also a changing city.<br />

For example, by <strong>2040</strong>, over one-third<br />

of the city’s population will identify as<br />

Asian. Whilst Auckland’s population<br />

will be older (with almost twice as<br />

many people aged over 65 years than<br />

under 25 years) it will still be a youthful<br />

city. Among the Māori and Pacific<br />

populations, over half will be under the<br />

age of 25. Many of these young people<br />

will live in South Auckland. Auckland’s<br />

increasingly diverse communities will<br />

require very different sport, play and<br />

active recreation options. There needs<br />

to be much greater flexibility and<br />

choice available if we are to encourage<br />

individual Aucklanders to become<br />

more physically active.<br />

the coming years we can expect to<br />

see a greater blending of technology<br />

with sport, play and active recreation<br />

through, for example, virtual reality.<br />

While technology is often seen as a<br />

threat to activity levels, particularly<br />

for younger Aucklanders, it may also<br />

provide a real opportunity to stimulate<br />

physical activity.<br />

Sport, play and active recreation will<br />

continue to compete for people’s<br />

time and money in a changing<br />

market. Work and lifestyle changes,<br />

such as flexible and remote working<br />

arrangements, also mean that people<br />

want to access sport, play and<br />

active recreation opportunities more<br />

informally, in different locations, and<br />

at times that suit them.<br />

Other changes will also drive the need<br />

for greater flexibility and choice in<br />

the sector. Advances in technology<br />

will significantly alter the ways all<br />

Aucklanders play, work and interact<br />

with each other. Technological<br />

advances will continue to change<br />

not only how people engage with<br />

and want to experience sport, play<br />

and active recreation, but also what<br />

people view as physical activity. Over<br />

While traditional types of sport and<br />

active recreation will continue to have<br />

a place in Auckland, the changing<br />

nature of our society will see an<br />

ongoing shift in the way Aucklanders<br />

choose to be physically active. We<br />

must continually challenge ourselves<br />

and the organisations we work with<br />

to deliver a diverse range of sport and<br />

active recreational activities in a wide<br />

range of places and times.<br />

Goal<br />

All Aucklanders have sport, play and active recreation choice, which provides<br />

flexibility, meets the needs of a changing population, and encourages physical<br />

activity as part of daily life.<br />

Aktive’s Role<br />

Leading<br />

Bringing<br />

Strategy to life<br />

Advocating<br />

Catalysing<br />

Best Practice<br />

Key <strong>Strategic</strong><br />

Initiatives<br />

• Drive flexible opportunities for physical activity through formal and informal<br />

sport, active recreation and play, that are culturally appropriate, affordable and<br />

in diverse settings.<br />

• Champion the flexible use of existing and new facilities and infrastructure.<br />

• Encourage the innovative use of technology to encourage and motivate<br />

people to participate.<br />

Outcome<br />

Aucklanders agree they have the opportunity to be physically active in ways that<br />

meet their preferences.

Great spaces<br />

and places<br />

He tūhoropaki me<br />

3ngā tūwāhi tino pai<br />

Tāmaki Makaurau’s population is<br />

expected to grow from 1.66m people<br />

in 2018 to 2.2m people in <strong>2040</strong>.<br />

This growth will increase demand<br />

for housing, schools, infrastructure<br />

and services. Population growth has<br />

already resulted in gaps in Auckland’s<br />

existing network of community sport<br />

and recreational facilities, particularly<br />

in the areas of higher socio-economic<br />

disadvantage. Predicted future<br />

growth will heighten the pressure on<br />

existing facilities and increase the<br />

demand for new facilities.<br />

The impacts of growth are not evenly<br />

felt across Auckland’s population. It is<br />

already harder for communities with<br />

the lowest incomes to gain access<br />

to sport and recreation facilities and<br />

services. As a consequence, their<br />

participation and activity levels suffer.<br />

This is set to get worse, as further<br />

population growth puts even more<br />

pressure on existing facilities.<br />

Population growth has other less<br />

obvious impacts on participation in<br />

sport, play and active recreation. For<br />

example, it continues to increase<br />

congestion on Auckland’s road<br />

network, meaning people spend<br />

more time sitting in traffic. As well,<br />

the public transport network does<br />

not always help people get to the<br />

places they need to be. These<br />

transport challenges make it harder<br />

for people to access their chosen<br />

facilities and activities.<br />

Auckland’s population growth requires:<br />

• Greater investment in multipurpose<br />

sport and recreational<br />

facilities, particularly in areas where<br />

need (including socio-economic<br />

need) is evident as well as suburbs<br />

where new housing developments<br />

and schools are planned facilities<br />

that are easy and safe to access<br />

• Well-designed and easilyaccessible<br />

parks and active<br />

recreation spaces as part of all new<br />

residential developments<br />

• Opening of existing single-use<br />

facilities up to multi-purpose,<br />

community use<br />

• Opening of school sport and active<br />

recreation facilities up to greater<br />

community use, and<br />

• A greater focus on active transport<br />

(walk, bike, scoot and skate) as<br />

a way to not only respond to<br />

congestion, but also to incorporate<br />

physical activity into daily life.<br />

Goal<br />

Planning, urban design and infrastructure investment delivers safe, flexible, and<br />

easy-to-access sport, play and active recreation environments.<br />

Aktive’s Role<br />

Leading<br />

Bringing<br />

Strategy to life<br />

Advocating<br />

Catalysing<br />

Best Practice<br />

Key <strong>Strategic</strong><br />

Initiatives<br />

• Challenge all relevant public and private agencies to deliver well-planned, safe,<br />

and easily accessible regional and local parks, active recreation and activity<br />

spaces as part of all new developments.<br />

• Advocate for operationally-affordable and flexible multi-use facilities in all areas<br />

of highest need.<br />

• Champion the shared use of facilities and active recreational spaces,<br />

particularly when not needed for their primary use or purpose<br />

Outcome<br />

Auckland has excellent levels of fit for purpose sport and recreation facilities,<br />

parks and open spaces.

Keeping pace with<br />

a changing Auckland<br />

Kia oma tahi me te panoni<br />

4haeretanga o Tāmaki<br />

A fast-changing world challenges<br />

Aktive and Auckland’s sport and<br />

recreation sector to keep pace<br />

and adapt. We can’t predict with<br />

any great certainty the changes that<br />

we will face between now and <strong>2040</strong>.<br />

However, some of the broad<br />

changes we will all need to<br />

respond to are known and can,<br />

to some extent, be planned for.<br />

The types of changes facing the<br />

sector are:<br />

Technological innovations:<br />

These will significantly change the<br />

way services are delivered and the<br />

types of jobs available within the<br />

sector.<br />

Environmental change:<br />

Climate change will affect the<br />

ability to provide suitable facilities<br />

in Auckland and access to some<br />

sport and active recreational<br />

activities. Changing environmental<br />

values and behaviours will require<br />

organisations to put sustainability<br />

at the core of their governance<br />

and operation.<br />

Political change: These bring<br />

shifts in priorities, including how<br />

funding is allocated. Shortfalls in<br />

public sector and gaming funding<br />

will continue, placing pressure on<br />

organisations to find alternative<br />

sustainable funding sources.<br />

Population change:<br />

Organisations will need to<br />

understand, include and be<br />

connected to the changing nature<br />

of the communities that they<br />

represent and are trying to reach.<br />

This will require greater cultural<br />

knowledge and confidence.<br />

Workforce changes: By <strong>2040</strong><br />

the ethnic and cultural composition<br />

of Auckland will be very different.<br />

For example, one-third of<br />

Aucklanders will identify as Asian.<br />

It will be challenging to develop a<br />

workforce that is representative<br />

and reflective of this diversity. This<br />

is a particular issue for those<br />

communities where a career within<br />

the sport and recreation sector is<br />

not seen as attractive.<br />

Goal<br />

Sport and recreation organisations are representative of and relevant to<br />

Auckland’s communities and can adapt to change.<br />

Aktive’s Role<br />

Leading<br />

Advocating<br />

Catalysing<br />

Best Practice<br />

Key <strong>Strategic</strong><br />

Initiatives<br />

• Empower Auckland’s sport and recreation organisations to be reflective of<br />

their communities at the governance, management and coaching levels.<br />

• Catalyse workforce development programmes that will generate a sport and<br />

recreation workforce in <strong>2040</strong> that is representative of Auckland’s diverse<br />

communities.<br />

• Drive the sharing of knowledge and resources and the collection of relevant<br />

data within the sector to improve organisational agility, efficiency and<br />

effectiveness.<br />

Outcome<br />

• Sport and recreation organisations have diverse governance and workforces.<br />

• Sport and recreation organisations have adapted their delivery to Auckland’s<br />


Partnering<br />

with Māori<br />

Kia mahi tahi<br />

5me te Māori<br />

Aktive recognises the bi-cultural<br />

foundation to the multi-cultural city<br />

of Tāmaki Makaurau and that there<br />

are compelling reasons to support<br />

the aspirations of Māori and iwi.<br />

For Tāmaki Makaurau to be the<br />

world’s most active city, Māori<br />

must be active.<br />

Māori have a strong association with<br />

competitive sport in Auckland and<br />

make a major contribution to the<br />

region and the country’s sporting<br />

success. However, while slightly<br />

more Māori adults meet World<br />

Health Organisation (WHO) activity<br />

targets than other ethnicities, Māori<br />

participation rates are declining. Māori<br />

are also disproportionality represented<br />

in obesity statistics and are more<br />

likely to live in poorer households.<br />

This makes participating in sport, play<br />

and active recreation a challenge,<br />

particularly for young Māori.<br />

The capacity for Māori to impact<br />

Māori wellbeing is growing through,<br />

for example, the increasing political<br />

and economic influence of Tāmaki<br />

Makaurau’s iwi. Partnering with<br />

Māori to increase leadership and<br />

participation by and as Māori in<br />

sport, play and active recreation will<br />

address inequities created by ways<br />

of working that have too often placed<br />

Māori as recipients of services<br />

ather than leaders of their own<br />

culturally appropriate aspirations<br />

and development.<br />

We recognise the need for<br />

there to be lasting, reciprocal<br />

relationships between iwi and<br />

the sector and that initiatives<br />

aimed at improving hauora<br />

(health and wellbeing) through<br />

physical activity are based in<br />

Māori values and are culturally<br />

appropriate to Māori - as<br />

Māori, for Māori. This requires<br />

organisations to adopt kaupapa<br />

Māori approaches so that they can<br />

confidently engage with Māori, as<br />

well as embracing Māori involvement<br />

“as Māori” in leadership and<br />

decision-making.<br />

Goal<br />

Aktive’s Role<br />

Key <strong>Strategic</strong><br />

Initiatives<br />

Outcome<br />

The aspirations of Māori for increased participation and leadership “as Māori” in<br />

sport and active recreation are supported.<br />

Leading<br />

• Partner with Māori organisations to support sport, play and active recreation<br />

initiatives that meet Māori aspirations and outcomes.<br />

• Champion equitable access to resources in a way which supports Māori<br />

participating “as Māori”.<br />

• Inspire organisations within the sector to adopt kaupapa Māori approaches<br />

and to develop cultural competence so they can engage with confidence.<br />

• Tāmaki Makaurau Māori adults are the most active in the county by <strong>2040</strong>.<br />

• Tāmaki Makaurau Māori tamariki/rangatahi (5-17) are the most active in the<br />

country by <strong>2040</strong>.<br />

Bringing<br />

Strategy to life<br />

• Sport and recreation organisations have adopted kaupapa Māori approaches<br />

and developed cultural competence.<br />

Advocating<br />

Catalysing<br />

Best Practice


Goal<br />

Aktive’s Role<br />

Key <strong>Strategic</strong><br />

Initiatives<br />

Outcome<br />

Together<br />

we go further<br />

Kia koke i roto<br />

6i te kōtuitanga<br />

Collaboration is fostered across public, private, not-for-profit, educational and<br />

sport and recreation organisations, drawing on their complementary roles in<br />

building a more active Auckland.<br />

Leading<br />

• Drive strategy, policy, resource and knowledge alignment between the<br />

sector’s many organisations and agencies.<br />

• Encourage organisations to co-design responses with priority communities.<br />

• Convene organisations within, across and outside the sector to share<br />

best practice and collaboratively develop sport, play and active recreation<br />

initiatives.<br />

Bringing<br />

Strategy to life<br />

Advocating<br />

• All organisations that have a role in sport, play and active recreation in<br />

Auckland have aligned goals to build a more active Auckland.<br />

Catalysing<br />

Best Practice<br />

If Auckland is to become the world’s<br />

most active city, we will need to find<br />

new ways to work together to inspire<br />

all Aucklanders to be physically<br />

active as a regular part of their daily<br />

lives. Aktive has a pivotal role to<br />

play in bringing a wide range<br />

of people, communities and<br />

organisations together, to develop<br />

new and shared ways of working<br />

and to create alignment across<br />

the sector.<br />

Developing true collaboration<br />

between a wide range of<br />

organisations requires a culture of<br />

inclusion, trust and respect, based<br />

on an understanding of the changing<br />

nature of Auckland and its<br />

communities. For example,<br />

strengthening our relationships with<br />

Pacific communities recognises that<br />

Auckland has the largest population<br />

of Pacific peoples of any city in the<br />

world. We also will need to<br />

strengthen our connections with<br />

Auckland’s fast-growing Asian<br />

population. We need to work<br />

collaboratively with all priority<br />

populations to understand their<br />

interests and perspectives and to<br />

empower them to develop and lead<br />

initiatives.<br />

We will work closely with the<br />

many public, private and communitybased<br />

organisations that have<br />

complementary roles to play in<br />

increasing participation in sport, play<br />

and active recreation in Tāmaki<br />

Makaurau, as well as encouraging<br />

Aucklanders to become more<br />

physically active. These include:<br />

• Sport New Zealand<br />

• Auckland Council and its agencies<br />

(such as Auckland Transport and<br />

Auckland Tourism, Events, and<br />

Economic Development)<br />

• Central government agencies<br />

(including the sport, education and<br />

health sectors)<br />

• Regional sports trusts<br />

• National and regional sporting<br />

organisations<br />

• Iwi/Māori and ethnic development<br />

organisations<br />

• Education providers (early<br />

childhood, schools, and tertiary<br />

providers)<br />

• Health providers<br />

• Community-based and not-forprofit<br />

organisations<br />

• Private sector sport and recreation<br />

organisations<br />

• Private corporations and<br />

workplaces.<br />

We will all have to work together<br />

to make the best use of our time,<br />

knowledge and resources, drawing<br />

on our complementary strengths<br />

to produce better outcomes.<br />

This could mean for example:<br />

• Working with schools to provide<br />

access to their sport and<br />

recreational facilities outside<br />

school hours<br />

• Working with corporates to be<br />

more expansive in the benefits<br />

they offer employees, such as gym<br />

memberships, sports leave for<br />

players and officials, funding of<br />

recreational activities, and<br />

encouraging walking and cycling<br />

as a part of the working day<br />

• Encouraging public and private<br />

organisations to leverage more<br />

opportunities for activity by being<br />

innovative in how they use their<br />

facilities<br />

• Sharing knowledge and ideas with<br />

the health sector on proven<br />

programmes and initiatives that<br />

encourage people to become<br />

more active.

Goal<br />

Aktive’s Role<br />

Key <strong>Strategic</strong><br />

Initiatives<br />

Leading the<br />

conversation<br />

Kia arahi i ngā<br />

7wānanga kōrero<br />

National and local decision-making agencies understand and are committed<br />

to the value of Auckland becoming the world’s most active city.<br />

• Lead and help shape the conversation on the mega-trends which will provide<br />

opportunities and threats to Auckland’s sport and active recreation sector.<br />

• Leverage insights, data and knowledge to build a compelling case for<br />

investment in Auckland’s sport and active recreation sector to keep pace with<br />

the needs of New Zealand’s largest city.<br />

• Champion the sport, play and active recreation needs of Aucklanders with<br />

central and local government decision-makers.<br />

• Inspire Aucklanders to be more active through campaigns that tell success<br />

stories.<br />

Leading<br />

Advocating<br />

Catalysing<br />

Best Practice<br />

Tāmaki Makaurau is facing a<br />

magnitude of change through to<br />

<strong>2040</strong> that will have far-reaching<br />

impacts on all Aucklanders. We<br />

must keep one step ahead of these<br />

changes if we are to maximise the<br />

opportunities they present, while<br />

minimising the inevitable impacts.<br />

Mega-trends such as increased<br />

diversity within our population,<br />

environmental change, and<br />

a growing focus on integrity<br />

and safety within the sport<br />

and recreation sector have the<br />

potential to significantly affect<br />

the activity levels of Aucklanders.<br />

We can’t wait to see the impact<br />

before we act. We must be<br />

proactive and constantly scan the<br />

horizon to make sure we anticipate<br />

the issues and trends, we talk about<br />

them, and we collaboratively develop<br />

solutions. In other words, we must<br />

help shape or even change the<br />

conversation.<br />

Sport, play and active recreation<br />

has the potential to connect<br />

people and promote social<br />

cohesion, understanding and<br />

tolerance. However, many people<br />

are not aware of the wide-ranging<br />

benefits and value that participation<br />

can bring to their lives. They may<br />

not feel inspired to become<br />

involved, or simply may not<br />

understand the options that are<br />

available to them.<br />

For Auckland to be the world’s<br />

most active city, a shift is required<br />

in people’s awareness, knowledge<br />

and behaviour. Being physically<br />

active must become the norm for<br />

Aucklanders. However, changing<br />

people’s behaviour is not easy. This<br />

is an ambitious goal. It requires a<br />

commitment by all national and local<br />

decision-makers to invest in making<br />

Auckland the world’s most active city.<br />

Aktive has a key role to play in<br />

shaping the conversation about the<br />

importance of sport, play and active<br />

recreation at multiple levels.<br />

• We will champion the needs of<br />

Aucklanders with all national and<br />

local decision-making agencies<br />

• We will gather, analyse and share<br />

insights and information to help<br />

change the conversation around the<br />

importance of being physically active<br />

• We will ensure all decision-making<br />

and investment is informed by<br />

robust data, and<br />

• We will inspire Aucklanders with<br />

success stories and relatable role<br />

models.<br />

We will also work with and encourage<br />

our partners to spread the message to<br />

the diverse communities of Auckland<br />

about the many benefits that come<br />

from being physically active through<br />

participating in sport and active<br />

recreation.<br />

Outcome<br />

• Aktive is a recognised and trusted advocate.<br />

• National and local government funding keeps pace with the investment<br />

needs of Auckland as New Zealand’s largest city.

Implementing<br />

our strategic<br />

framework<br />

Te whakatinanatanga o te pou tarāwaho<br />

Aktive is an independent charitable<br />

trust established to provide regional<br />

leadership in relation to sport and active<br />

recreation in Auckland. In doing so, we<br />

serve the people, whānau and sport and<br />

recreation organisations of Auckland.<br />

This is our long-term strategic<br />

framework. In developing it, we have<br />

focused on “looking up and looking<br />

long”. While it is designed to guide<br />

our long-term decisions and actions,<br />

it will not stand alone. To ensure<br />

we are successful, we will use this<br />

strategic framework to inform all<br />

aspects of our business planning<br />

and implementation.<br />

• It will drive the development of<br />

our more detailed short and<br />

medium-term planning and<br />

operational decision-making<br />

• It will underpin the Aktive Board’s<br />

governance oversight<br />

• It will inform decisions about<br />

organisational capabilities and<br />

resources<br />

• We will measure our success<br />

against the objectives and<br />

roles established in this<br />

strategic framework through<br />

the development of short- and<br />

medium-term key performance<br />

indicators, and<br />

• We will report against those<br />

success measures, consistent with<br />

our commitment to transparency.

Aktive’s <strong>Strategic</strong> Planning<br />

and Monitoring <strong>Framework</strong><br />

Te pou tarāwaho o te<br />

mahere me te pūrongo<br />

This framework will inform Aktive’s strategic plans, and annual plans, with associated reporting.<br />

Thank you to the following<br />

organisations and individuals for<br />

contributing to the development<br />

of this strategic framework<br />

<strong>Strategic</strong> Planning and Evaluation <strong>Framework</strong><br />

Auckland - the world’s most active city<br />

<strong>Strategic</strong> <strong>Framework</strong><br />

<strong>Strategic</strong> Plan<br />

Annual Plans<br />

<strong>Strategic</strong> Measures<br />

Population level change<br />

Impact Measures<br />

Behaviour and practice change<br />

Annual Measures<br />

Performance ‘Dashboard’<br />

Aktive Māori Advisory Group<br />

ATEED (Auckland Tourism, Events<br />

and Economic Development)<br />

Athletics New Zealand<br />

Auckland Council<br />

AUT Millennium<br />

Badminton New Zealand<br />

Basketball New Zealand<br />

Bruce Pulman Park<br />

CLM (Community Leisure Management)<br />

College Sport Auckland<br />

Cricket New Zealand<br />

Cycling New Zealand<br />

Drowning Prevention Auckland<br />

Dr Paul Spoonley, Massey University<br />

Dr Susan Morton, University of Auckland<br />

EMA (Employers and Manufacturers<br />

Association)<br />

Foundation North<br />

Gymnastics New Zealand<br />

Growing up in New Zealand<br />

Halberg Foundation<br />

Harbour Sport<br />

Healthy Auckland Together<br />

Healthy Families<br />

Hockey New Zealand<br />

Independent Māori Statutory Board<br />

Keven Mealamu<br />

Les Mills<br />

Manukau Urban Māori Authority<br />

Meeting and Governance Solutions<br />

Ministry of Education<br />

Ministry of Health<br />

Netball Northern<br />

Netball New Zealand<br />

New Zealand Football<br />

New Zealand Golf<br />

New Zealand Rugby League<br />

New Zealand Rugby Union<br />

New Zealand Community Trust<br />

Organised Sport Advisory Group<br />

The Southern Initiative<br />

Sport Auckland<br />

Sport New Zealand<br />

Sport Waitākere<br />

Stand Up Paddle Boarding<br />

Swimming New Zealand<br />

Tattico<br />

Te Whānau o Waipareira<br />

Toi Tangata<br />

Water Safety New Zealand<br />

WERO<br />

WISPA (Women in Sport Aotearoa)

Aktive works in partnership with<br />

CLM Community Sport, College Sport,<br />

Harbour Sport, Sport Auckland<br />

and Sport Waitākere.<br />

We gratefully acknowledge the support<br />

of Sport New Zealand, Auckland Council,<br />

Foundation North, the New Zealand<br />

Community Trust and the Lion Foundation.<br />


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