IFA International 2019 Week-End Edition

cleverdis

WEEKEND

EDITION

Saturday 7 & Sunday 8

September 2019

Hall 3.1 / 102 Hall 5.1 / 101 Hall 6.2 / 101 Hall 8.2 / 101

CONTENTS

03 > NEWS

18 > IFA+ SUMMIT

20 > IFA NEXT

21 > IFA GLOBAL MARKETS

23 > TRADE TALK

25 > EXCLUSIVE INTERVIEWS

31 > KITCHEN LIFESTYLE

48 > BATHROOM LIFESTYLE

52 > SPOTLIGHT ON GERMAN

SPEAKING COUNTRIES

53 > WHERE TO GO IN BERLIN

THOUGHT LEADERS

PARTNERSHIPS

POWERING INNOVATION

Coinnovation more than ever driving a new industry dynamic

In challenging market

conditions key themes this

year at IFA outlined by ZVEI

Chairman Dr Reinhard

Zinkann are performance,

simplification, premium

and sustainability.

through savvy partnerships

at a number of levels:

“More and more companies

are pooling their knowhow

within cross-industry

coinnovation networks.”

Dr Shermin Voshmgir

Founder of BlockchainHub in Berlin

While it has become easy to create a

token, which is collectively managed by

a public infrastructure like a blockchain,

the understanding of how to apply these

tokens is still vague.

Read page 18.

Jochen Pohl

Home Department Manager, EK

Servicegroup

Alongside the traditional function as a

trading venue, IFA is also becoming more

and more significant as a network hub.

Read page 23

Indeed, Winston

Churchill’s adage that “A

pessimist sees the difficulty

in every opportunity,

while an optimist sees

the opportunity in every

difficulty”, re-stated at

the IFA opening press

conference by Dr Zinkann,

is particularly appropriate

at this year’s IFA. The ZVEI

chairman wisely added,

that “Surely we are among

the optimists.”

Further underlining the

silver lining, Dr Christian

Göke, Chairman of the

Board, Messe Berlin,

says opportunities are

increasingly being forged

Yannick Fierling

CEO, Haier Europe

MORE AND

MORE COMPANIES

ARE POOLING

THEIR KNOW-

HOW WITHIN

CROSS-INDUSTRY

COINNOVATION

NETWORKS

Perfect examples include

the presentation for the

first time at IFA of the

new Hisense – Gorenje

partnership, or the new

Haier-Candy-Hoover

partnership. Read our

exclusive interview with

group CEO Yannick Fierling

from page 26.

Hakan Bulgurlu

CEO, Arçelik

Sustainability is one of the main pillars

of our strategy and business model, as

defined by our vision “Respecting the World,

Respected Worldwide”.

Read page 28

KITCHEN LIFESTYLE

The growing trend for open-plan

living is centred on the kitchen

being the hub of the home. Builtin

appliances, with their sleek

lines, are a design feature – and

this crossover shows no signs

of abating. Smart connectivity

continues to attract savvy

consumers who are increasingly

used to using apps. Wi-Fi and

NFC smart appliances boosted

the market in the first six months

of 2019, with growth of 33% in

Western Europe and more than

100% in Southeast Asia, GfK

reports.

Read more from page 31.

© Messe Berlin GmbH.


NEWS

BROUGHT

TO YOU BY

EDITORIAL

Richard Barnes

Editor-In-Chief

SHIFTING

PATTERNS

We are living in a scripted world that is being

increasingly generated, driven and governed by

data. Algorithms scan data from various sources in

search of patterns that reveal something about our

future selves.

Using the slogan “Shifting Patterns – The Rise of

Dataism”, this year’s IFA+ Summit is taking a closeup

look at the growing power of data, the ensuing

responsibilities and the potential dangers to present

social structures.

The subject matter of the IFA+ Summit is covered by

four clusters: “Society”, “Interaction”, “Intelligence”

and “Experience”. The IFA+ Summit is IFA’s future

forum, and its many international speakers deliver

a preview of the development of disruptive

technologies in the digitally interconnected future.

A broad range of internationally renowned experts

are discussing the risks and opportunities presented

by data use. Whether it be a former advisor to the

White House and NATO, or consultants to leading

businesses such as Amazon and Microsoft, these

speakers will be offering a well-founded overview

of the “brave new world” of dataism. They will

anticipate future results from various angles that

are ahead of us – the good and the potentially bad.

Since 2014 the IFA+ Summit has served as the think

tank for IFA, the world’s leading show for consumer

and home electronics. This year more than ever, it

will play a key role in setting a course for a better

future for the industry… and the world

Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu Consumer & Home Electronics (left);

Yoshihiro Seki, State Minister of Economy, Trade and Industry, Japan; and Dr Christian Göke, CEO, Messe Berlin.

IFA 2019

OPENS IN

STYLE

At a time when manufacturing companies are increasingly global – sourcing

from all over the world – who better to open the show than the German-

British-Canadian singer/songwriter Alice Merton, known primarily for her

hit song No Roots.

Merton was the star act at this year’s

glamorous IFA opening gala at the Palais

am Funkturm, attended by 600 VIPs from

the worlds of industry, politics, business and

entertainment.

The stellar line-up at the opening evening

included actors Gesine Cukrowski, Caroline

Beil, Tina Ruland, Victor Schefé, Hardy

Krüger jr. as well as Dominic Raacke and

Stephan Grossmann. Presenters Gülcan

Kamps, Caroline Beil, Hadnet Tesfai and their

colleague Anastasia Zampounidis graced

the red carpet. Former GNTM models Toni

Dreher, Klaudia Giez and Fata Hasanovic as

well as numerous other prominent

personalities were also present at the gala.

Opening speeches were delivered by

Berlin’s Governing Mayor, Michael Müller;

Hans-Joachim Kamp, Chairman of the

Supervisory Board of gfu Consumer & Home

Electronics; and Yoshihiro Seki, State Minister

of Economy, Trade and Industry, Japan.

Alice Merton provided musical entertainment

with her hits No Roots and Why So Serious.

The opening day of the show kicked-off with

an official tour of the show floor by a number

of dignitaries, who were among the first to get

a glimpse of the innovations on display in the

various halls

IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00

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www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

3


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NEWS

WE WANT

TO HELP

CONNECT

THE HOME

INTELLIGENTLY

Richard Yu

CEO of Huawei Consumer Business Group

HUAWEI CLAIMS REVOLUTIONARY

LEAP IN 5G AND AI

Huawei’s Richard Yu reveals ground-breaking chip technology

that supports the rollout of 5G devices.

Richard Yu, CEO of Huawei Consumer Business Group, used his IFA 2019

Keynote to unveil the Chinese technology firm’s latest breakthrough in mobile

technology. He revealed the world’s first flagship 5G SoC (system on a chip), the

Kirin 990, in front of a packed auditorium, declaring it “a revolutionary leap in

5G and AI”.

Explaining how the mobile sector has been

transformed in the past two years by the growth

of AI-enabled apps, Yu said the Kirin 990, which

has a 5G modem inside, would deliver “the

best 5G, the best AI and the best performance”

to mobiles. It would, he said, surpass the

performance of current tech which relies on

a combination of 4G SoC and 5G modem. He

promised it would deliver “lightning-fast” 5G

speed that would transform users’ experience

when downloading video or games.

Yu said the Kirin 990 also benefits from

having “the most compact and most advanced

integrated design”. It would, he said, leave

more space for a larger battery – or allow

manufacturers to make smaller models. The

Kirin 990 has also been configured to help the

5G industry address key challenges such as

power consumption and speed on the move.

Having outlined the Kirin 990, which contains

a staggering 10.3 billion transistors, Yu turned

his attention to Huawei’s new product range –

starting with Huawei’s wireless earphones, the

Freebuds 3. “We want to live in a quiet world,

and Huawei’s Freebuds 3 is the industry leader

in noise cancellation,” he said. “At the same

time, it is also the industry’s best wireless audio

experience.”

According to Yu, the Freebuds 3 are perfect for

outdoor environments: “The Freebuds 3 are

designed to defeat the wind, allowing users to

talk/listen freely outdoors – even on a bicycle at

20km per hour.”

Yu then turned his attention to Huawei’s

ground-breaking Wi-Fi solution, the Q2 Pro.

“We’re living in a connected world and we want

to help connect the home intelligently,” he said.

Huawei’s Wi-Fi Q2 Pro overcomes the usual

shortcomings of Wi-Fi in the home, even if you

have a big house. Using the large Q2 device

combined with smaller Q2 satellites provides

better coverage of your home.

What’s more, added Yu. “The Wi-Fi Q2 Pro is

easy to install – it’s plug and play. It is fast, very

convenient and offers seamless roaming.”

Finally, Yu discussed Huawei’s P30 series – the

successor to last year’s P20 series. “The P30 is

our most popular smartphone series, with 16.5

million shipments in six months,” he explained.

“It won a lot of awards globally and received

good consumer feedback. Now we are launching

the new P30 Pro which has a unique design

inspired by nature. On the back it has a dual

glossy and matte finish, so that you can hold it

comfortably and it doesn’t slip.”

According to Yu, the P30 Pro is a leader in

mobile photography, with its 40MP Leica Quad

camera and the largest sensor in the industry.

It is also unrivalled for low-light photography

and has a powerful superzoom. “The P30 Pro

has intelligent cross platform interaction which

makes it possible to move content across devices

(such as a PC) – meaning more work efficiency,”

he said. “It’s a unique and innovative design and

we are the only ones who can do that”

Hall 6.2

Stand 101

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

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ADVERTORIAL

HAIER BOOSTS

ITS EUROPEAN

BUSINESS

Alex Yang

COO and Co-founder, Tuya

TUYA DAY @ IFA

Tuya Day is an international

business event and seminar held

by Tuya Smart, a leading AI+IoT

platform serving more than

100,000 clients worldwide in

helping them develop their own

smart home products and brands.

This year at IFA, Tuya is inviting

global brands in smart home

business fields to discuss their

insights and experience in the

development of their AI and IoTdriven

success stories. Popular

AGENDA

3:00 pm - 3:10 pm

Opening Remarks & Keynote

Speech by Alex Yang, COO and

Co-founder of Tuya

“How AI+IoT Facilitate the

Commercialisation of Global

Business”

3:10 pm - 3:20 pm

Conrad Keynote Speech

“The Renovation of Smart Home in

the Era of AIoT from Germany to

Europe”

3:20 pm - 3:30 pm

Hama Keynote Speech

“The Opportunities and Challenges

for a Brand to Land IoT Business”

brands like Conrad, Hama, Arcelik,

Calex, and Yandex will join the Tuya

Day at IFA 2019, and unfold this

new chapter of a connected and

smart future way of living.

Date: 7 September 2019

Time: 3:00 pm - 4:15 pm

Place:

Hall 25, Stand 102

3:30 pm - 3:45 pm

Arçelik Keynote Speech

“How Home Appliances Brands

Evolve by Embracing the Trend of

IoT”

3:45 pm - 4:00 pm

Calex Keynote Speech

“The Diverse Possibilities for

Lighting Products with AI-powered

IoT”

4:00 pm - 4:15 pm

Yandex Keynote Speech

“Looking into the Russian

Intelligent Market for the

Commercialisation of a Successful

Business”

Haier Europe has reported on the

progress the company has made in

the past 12 months, which included

becoming the first Chinese brand

to be listed on the Frankfurt Stock

Exchange, and the acquisition of the

Candy Group.

Speaking at the company’s IFA press

conference, Yannick Fierling, Chief

Executive, Haier Europe, said: “We

needed the acquisition to be the

perfect fit in terms of the culture,

brand, product and also in terms of

innovation and with Candy it was a

perfect match!”

“In 2018, Haier Europe grew 26%

in a flat market, while the Candy

Group grew 11% – this meant that

Haier Europe and Candy Group

were the two fastest-growing Home

Appliance companies in Europe.”

Mr Fierling said that in refrigeration

in 2018, Haier worldwide increased

its market share to 22%, which

meant that almost one-in-four

products purchased were from the

Chinese brand; in washing machines,

Haier had a 20% global share.

Yannick Fierling

Chief Executive, Haier Europe

Haier has 58 million connected

users in China and Candy, at the time

of the acquisition, was the European

leader in smart appliances, with

almost one million connected users.

Mr Fierling said that this figure had

now grown to around 1.2 million

users.

“Candy Group had one million

connected users at the time of

the acquisition and there are

now around 1.2 million,” Fierling

said. “This has been achieved by

adding 3,000 users a day since the

acquisition.”

At IFA, the 3,000sq m Haier stand

is home to the three brands – Haier,

Candy and Hoover.

“Haier Europe, with its three brands,

has the biggest range of household

appliances in Europe and visitors

to the stand at IFA will see that

we can offer a true ecosystem to

consumers”

Hall 3.1

Stand 102

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

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MYSTERYVIBE ANNOUNCES

SMALL BUT POWERFUL

POCO VIBRATOR

Occupying the

intersection of sex,

health, and technology,

MysteryVibe uses tech

to elevate the sexual

experience.

Dominnique Karetsos, CMO

of MysteryVibe, expressed

her delight at the radical

change in attitude she has

seen over the company’s

past five years. “People are

starting to talk about sex

as a commonplace factor

for a healthy lifestyle. You

can’t have one without the

other,” she stated at IFA.

“Our products are facilitating

honest dialogues … they

are suitable for use either

solo or with a partner, which

inherently promotes these

conversations.” As sex

tech becomes increasingly

mainstream, it is forecast to

generate $40bn by 2022.

Crescendo, the world’s first

body-adaptable bending

vibrator, is the brand’s

flagship product. It can be

charged wirelessly within

45 minutes. Its vibration

patterns, powered by six

motors, can be customised

to every individual using the

smartphone app. Another hit

is Teruto, a smart wearable

vibrator for men. As well

as increasing stamina, it

allows the user to explore

his pleasure points at varying

intensities.

Finally, Ms Karetsos

presented MysteryVibe’s

latest innovation, Poco:

“Smart, powerful, bendable.”

A miniature version of

Crescendo, it is flexible and

compact for easy portability,

its finger-like bend is suitable

TCL DISPLAYS NEW

GLOBAL SMARTPHONE

Tompson Li, Chairman and

Founder, TCL, opened the

Chinese manufacturer’s press

conference at IFA Thursday

September 5, with statistics

including TCL’s positon as

number 2 in the TV segment

in 2018, and its 75% increase

in sales year-on-year in North

America.

The rest of the launch was

forward-looking, with new

smart TVs, earphones and

a strategy called ‘AI x IoT’

revealed, but the most

notable announcement

was the launch of TCL’s

first ever globally-available

smartphone called Plex, on

sale from October. “This is a

big, important step. For the

first time we are bringing our

excellent pioneering display

technology to the world of

smartphones” said Stefan

Streit, Global Marketing

Soumyadip Rakshit

Co-founder & CEO, MysteryVibe

for use with all bodies — true

to the brand’s objective

of giving every adult the

knowledge and power to

explore their sexuality in

safety

Hall 4.2

Stand 207

Manager, TCL. He cited the

fact that 79% of mobile data

traffic is predicted to be used

for video by 2022 as a reason

for the increasing need for

quality displays. Plex can

remaster video live from

SDR to HDR, and contains a

pioneering triple AI camera

plus “super Bluetooth”

allowing for four connected

devices at once.

Streit also demonstrated

prototypes of a forthcoming

foldable phone and a

smartglasses-headset called

Project Archery, stressing

TCL would not rush these

concepts to market until they

were perfected

Hall 21

Stand 102

Tompson Li

Chairman and Founder, TCL

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

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ALEXA, TURN ON

MY FIRE TV

Grundig unveiled a

new line-up of Fire

TV Edition Smart TVs

at its IFA opening

press conference.

Zeynep Yalım Uzun,

Arçelik CMO and

Mario Vogl, Arçelik

Northern Europe

Regional Director

joined Amazon

Business Development

Director Matt Clark

and moderator Lisa

Faulkner to present

the company’s latest

products.

Developed in partnership

with Amazon, the headline

products in the Grundig

OLED-Fire TV Edition

range are claimed by the

manufacturer to be the

world’s first Fire TV Edition

television with hands-free

voice control and the world’s

first OLED-Fire TV Edition.

The hands-free model

features long-distance

voice recognition with eight

microphones and advanced

beamforming technology,

enabling users to ask Alexa

to turn on the TV, adjust the

volume and play, rewind,

fast-forward and navigate

through content from across

the room.

Fire TV Edition televisions

bring live broadcast TV and

streaming channels together

on one screen. Through Alexa

Mario Vogl, Arçelik Northern Europe Regional Director

and Zeynep Yalım Uzun, Arçelik CMO

it is possible instantly to find

and watch live broadcast TV

or choose from a catalogue

of streaming movies and TV

shows. The televisions also

allow users to access live TV

through streaming apps, and

to play songs, playlists, live

radio stations, and podcasts

from services including

Amazon Music, Spotify and

TuneIn

Hall 23

Stand 101

BEKO INTRODUCES NEW

TECHNOLOGIES

Beko announced at its IFA press conference a

new technology in its refrigerators that aims

to recreate a natural living environment for

fruit and vegetables long after they have been

harvested.

HarvestFresh, which will be

available in selected products

from 2020, uses three

effective colours (green, blue

and red), which mimic the 24-

hour sun cycle and natural

sunlight.

Zeynep Yalım Uzun, Arçelik

CMO, said this combination

will simulate the day light

cycle – including times of

darkness.

“Studies have shown that

this technology has helped

preserve vitamin A and

vitamin C levels much longer,”

she said.

In home laundry, Beko

unveiled a new AquaTech

washing machine range,

which has been designed to

wash clothes in half the time.

Mario Vogl, Arçelik Northern

Europe Regional Director,

said: “AquaTech technology

is designed to clean your

clothes in a gentler way, to

help them last longer.

“Cascades of water come

from the top of the drum,

washing with powerful water

jets that effectively clean

your laundry in half the time

of a conventional machine,

without sacrificing wash

performance.”

Mr Vogl explained that this

technology reduces the

need for the vigorous drum

movements usually required

to wash laundry, replacing

some drum movements

instead with powerful water

jets

Hall 23

Stand 101

Moderator Lisa Faulkner with Zeynep Yalım Uzun, Arçelik CMO

and Mario Vogl, Arçelik Northern Europe Regional Director

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

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DALI MAKES MOVE

INTO HEADPHONES

Danish high-end speaker

manufacturer Dali is launching

headphones for the first time

at IFA 2019. The 35-year-old

company looked briefly at the

headphones market a few years

back but was concerned then

that Bluetooth was not ready for

quality Hi-Fi transmission, Product

Manager Krestian Pedersen said

at Dali’s IFA press conference.

“We waited until the market

was absolutely mature,” he said.

And the resulting products are

the Dali IO-4 and the Dali IO-

6, high-performance, wireless,

Krestian Pedersen

Dali Product Manager

rechargeable, over-ear, Hi-Fi

headphones “with a closed-back

design for exceptional sound

quality”. They retail at €299 and

€399 respectively.

Dali CEO Larz Worre said

the company “considered the

headphones as loudspeakers”,

developing them as they have all

their speaker systems over the

years. “Every part is uniquely Dali,”

Pedersen added. “These are by far

the most complex products we’ve

ever done”

Hall 1.2

Stand 127

GARMIN

REVEALS THREE

NEW WEARABLE

DEVICES

Clifton Pemble

President and CEO, Garmin

“We are a strong company with

a sense of adventure,” Garmin

President and CEO Clifton Pemble

said, as he took centre stage at

the company’s 2019 IFA press

conference.

Garmin is introducing three new

wearable products at IFA.

At the top of the list is the Fenix 6,

a multisport GPS watch with large

displays. This is Garmin’s first solar

watch, which increases battery life by

15%.

The Vivomove is a fashionable

hybrid smartwatch, available in 16

styles with a hidden dual AMOLED

touchscreen.

The GPS smartwatch Venu features

an AMOLED display and includes

enhanced health monitoring,

animated workouts and a six-day

battery life. The Venu claims to have

the broadest range of 24/7 health

monitoring features on the market,

including advanced sleep monitoring

and a menstrual cycle tracking app

Hall 4.2

Stand 232

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TOSHIBA

REVEALS

2020 TVs

WITH ALEXA

AND GOOGLE

ASSISTANT

Unveiling Toshiba’s new range of smart TVs

at an IFA press conference, Bart Kuijten, the

company’s European Sales and Marketing

Director, Toshiba, said: “With our 2020 series

we’re continuing our commitment to make

innovative TV technology accessible to all,

by offering connected home integrations

with Amazon and Google. By collaborating

with these smart ecosystems we’re offering

the choice to connect your home in the way

that best suits your lifestyle, while ensuring

an exceptional viewing experience through

enhanced visual and audio technologies.”

The 2020 series of Toshiba TVs continues to

employ the TRU Picture Engine, a picture

quality chipset made up of three powerful

image processing technologies, plus Dolby

Atmos for enhanced sound quality. The TVs

work with Google Assistant to serve as a hub

for the connected smart home, while the 2020

Toshiba Connect TV with Alexa reduces the

need for a physical remote control, using voice

recognition through a far-field microphone.

The new Toshiba Android TV provides a

customisable user interface with Android

smartphones and has Chromecast built-in so

customers can cast movies, shows, and photos

from Android or iOS devices to the TV

Hall 8.2

Stand 101

Bart Kuijten

European Sales and Marketing

Director, Toshiba TV

HARMAN HITS 100 MILLION

PORTABLE SPEAKER SALES

The maker of JBL speakers is

celebrating its milestone at IFA

by launching new innovations

across its top-selling speaker and

headphone range

“It was another record-breaking year for

Harman,” said Robert Jan Van Dormael, Vice

President of Consumer Marketing at Harman

International, at the audio leader’s IFA launch

under the Funkturm at IFA.

With a vast multi-level stand brimming with

new and upgraded JBL-branded speaker

and headphone products, Harman, a whollyowned

subsidiary of Samsung Electronics, is

looking to confirm its status as portable audio

leader and category shaper.

With 100 million portable speakers shipped

worldwide, the Netherlands-headquartered

company is cementing its dominant 34%

volume share in the segment with the launch

of the sleek JBL Link Portable and Link Music

speakers that boast 360 JBL Signature Sound

along with built-in Chromecast and Google

Assistant built-in. With the brains to match

their beauty, the speaker duo is set to make

waves in the smart home speaker market.

Harman is also targeting the growing earbud

market with the release of the JBL LIVE

300TWS, featuring seamlessly connected,

Robert Jan Van Dormael

Vice President of Consumer Marketing,

Harman International

truly wireless sound via powerful drivers that

deliver enhanced bass.

The audio leader has also responded to ecoconscious

consumers with all the new JBL Flip

5 “Ocean” and “Forest” speakers made of 90%

recycled plastic components and a protective

case made from biodegradable materials

Funkturm Indoor Ground

Stand 100

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

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THE FUTURE IS CLOSER THAN YOU THINK

The LG Future Talk at IFA saw LG President and CTO, I.P. Park hosting three

industry experts on the stage at the Marshall House

Dino Flore, VP Technology at Qualcomm Europe; Maurice

Conti, Chief Innovation Officer at Alpha; and Ralph

Wiegmann, CEO of iF International Forum Design, took part

in a one-hour roundtable with Mr Park, addressing the three

key topics of Evolve, Connect and Open.

Maurice Conti underlined one major

advantage machines have over

humans: “When one machine knows

a thing, then all machines can know

that thing. If a little cleaning robot

learns how to solve a problem in

my house, the next morning, all of

its cousins all around the world –

because they are connected – can

solve that same problem.”

Dino Flore spoke at length about

future mobility, explaining that the

car is the “ultimate mobile device”,

adding that cars will become “homes

on wheels”; concepts he will no

doubt expand upon at the Shift

Automotive conference next week.

Ralph Wiegmann was invited to

try on virtual clothes thanks to

LG’s ThinQ Fit – where one’s lifelike

avatar is able to try – and buy

clothes.

Dr Park explained that LG’s ThinQ

ecosystem is evolving: “When you

see a product that carries the LG

ThinQ brand, what you are seeing

is not just a smart product, but

part of an evolving AI-powered

ecosystem. And today I am very

proud to announce that ThinQ will

now include not just our AI products,

but also a whole range of IoT devices

as well.”

Mr Conti concluded that a major

shift is set to occur, wherein the

power will not be held by those who

have the big data, but by those who

know what to do with it

left to right - Dino Flore, VP

Technology at Qualcomm

Europe; Maurice Conti, Chief

Innovation Officer at Alpha;

and Ralph Wiegmann, CEO of

iF International Forum Design;

and LG President and CTO,

I.P. Park

14


BROUGHT

TO YOU BY

NEWS

ShowStoppers@IFA 2019

IFA’s exclusive “press only” event draws a massive following

The annual media event, ShowStoppers – on Thursday evening – was widely

supported by journalists from around the world. Among them was the IFA

International team that selected a few of the most interesting products on show.

MOTOROLA MOBILITY

SHOWCASE EARBUD

INNOVATIONS

Hong Kongb

a s e d

Motorola

Mobility,

an official

Motorola

brand licensee,

is continuing to

push the limits of

creativity and innovation

with Motorola-branded lifestyle products

that integrates seamlessly into everyday life.

Product Marketing manager Lucia Leiva Cubas

was on hand at Showstoppers to present

Tech3, a three-in-one true wireless headphone

solution with unlimited playtime, as well as

the highly versatile wireless Verve Buds range.

Tech 3 offers the flexibility of True Wireless

mode, Sport Loop mode (which provides a

sleek neckband for additional stability), and

the world’s first to market True Wireless

headphone direct plug-in mode.

HALL 26 / STAND 240

Tech3 earbuds

LEXON CLEANS UP

WITH OBLIO

M o b i l e

handsets pick

up a fair amount

of bacteria

during the day,

and, of course,

they also need

to be charged.

Paris-based

Lexon has come

up with a way of

simultaneously

cleaning and

powering a

phone. The

Oblio is a stylish vasestyle

wireless charging

unit with a built-in

anti-bacterial UV sanitiser light which kills

99.9% of germs in a 20-minute cycle, and fully

charges a mobile in around three hours. It has

been designed by Andrea Quaglio and Manuela

Simonelli.

HALL 15.1 / STAND 143

Sarah Brault demonstrates

Lexon’s Oblio

BACK TO THE GOOD

OLD DAYS

F(x)

tec, a

The F(x)tec Pro1

Londonb

a s e d

startup “dedicated to bringing back and

improving well-loved features missing in

current mobile phones” unveiled its first

product, the Pro1, at ShowStoppers. An

unlocked Android smartphone with a sliding

and angled landscape QWERTY keyboard, it

includes stereo speakers, a dual camera system

with Sony’s IMX363 and an AMOLED screen

with curved edges. F(x)tec founder Adrian Li

Mow Ching, said: “Our goal is to be the best at

niche functional devices, re-creating them in a

better and more modern way.” Out in October,

the Pro1 retails at €649.

HALL 26 / STAND 343

AFTERSHOKZ “BONE

CONDUCTION”

HEADPHONES

The bone conduction headphones brand known

for its focus on situational awareness and

comfort through a unique open ear design, is

at IFA with its new generation of “Air” wireless

Aeropex headphones. The waterproof device

uses bone conduction technology to transmit

audio waves to the inner ear through the skull,

bypassing the eardrums completely. Ideally

placed on the back of cheekbones, just in front

of the ears, Aeropex headphones leaves the ear

canals open, allowing wearers to remain alert

and aware of ambient sounds, teammates or

coaches while enjoying bluetooth-connected

music or podcasts.

HALL 4.2 / STAND 202

Aeropex headphones

Lena Galasko shows

off the PowerWatch2

HOT STUFF FROM

POWERWATCH

PowerWatch is a smartwatch that never needs

to be charged. Electric power is produced by

the wearer’s body heat, making the unit ideal

for use in remote places far from a charging

point. At its heart is a thermoelectric energy

harvesting system that generates electricity

from the temperature difference between the

part of the watch touching the skin, and the

cooler exterior. It boasts all the features of

top fitness trackers and is compatible with all

platforms.

HALL 26 / STAND 236

THE OBEDIENT

CLEANER

Beijing-based Roborock, maker of smart-home

robots, made its IFA debut at Showstoppers

where it demonstrated the Roborock S5 Max

robot vacuum cleaner. The machine stands out

because of its high-capacity water tank with

precise water control that releases specific

amounts of water for each room, depending

on the floor surface. With precision laser

mapping and advanced navigation, the S5

Max is designed to avoid no-go zones so that

it will only clean areas for which it has been

programmed.

HALL 25 / STAND 103

The Roborock S5 Max

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

15


5G – DRIVING

SMART MOBILITY

Dr Shermin Voshmgir

Director of the Research Institute for Crypto

Economics at the Vienna University of Economics

& Founder of BlockchainHub in Berlin

MORE THAN JUST

TOKEN TALK

Blockchains & smart contracts have made it easy

for anyone to create a token with just a few lines

of code. Dr Shermin Voshmgir, director of the

Research Institute for Crypto Economics at the

Vienna University of Economics and the founder of

BlockchainHub in Berlin will be outlining the use of

tokens at the IFA+Summit. We asked her to tell us a

little more.

Tokens can represent anything

from an asset to an access right,

like gold, diamonds, a fraction of a

Picasso painting or an entry ticket

to a concert. They could also

be used to reward social media

contributions, incentivise the

reduction of CO 2

emissions, or

TOKENS,

(…) MIGHT BE AS

REVOLUTIONARY

AS THE

EMERGENCE OF

THE WWW

even one’s attention for watching

an ad. While it has become

easy to create a token, which is

collectively managed by a public

infrastructure like a blockchain,

the understanding of how to

apply these tokens is still vague.

This talk will explain why tokens,

as an application of Blockchain

and derived technologies, might

be as revolutionary as the

emergence of the WWW as an

application of the Internet.

What would you say is the “killer

application” of blockchains and

smart contracts?

I recently published a book called

“Token Economy” where I explain

how tokens are the killer app of

blockchains and smart contracts.

Tokens are for the Web3 what

Websites were for the Internet.

They might be as revolutionary

as the emergence of the WWW

as an application of the Internet.

HTTP and HTML allowed us

to create visually appealing

web pages with just a few lines

of code, and surf the Internet

following links, instead of using

command-line interfaces. It has

become just as easy to create a

token with a few lines of code

Blockchain and the Future

of Interaction

Date: Sunday 8 September

Time: 3:00 pm

Location:

Hall 26b - GRAND THEATRE

Dino Flore

Vice President of technology,

Qualcomm Europe, Inc.

Dino Flore is Vice President of Technology at Qualcomm

Europe, Inc., where he is responsible for the leadership, strategy,

development and implementation of multiple technologies. He

will be delivering a presentation at the IFA + Summit entitled,

“5G – Driving Smart Mobility.” We asked him to tell us a little

about his talk.

I will cover the accelerated

commercialisation of 5G technology

we are witnessing today and the impact

it has, not just on mobile, but other

areas such as Internet of Things (IoT)

and Automotive, to name but a few. 5G

is here. It’s the foundational technology

that makes it possible for everything

and everyone to communicate and

interact seamlessly, across industrial

IoT, connected cars, smart homes

and smart cities, networking, and

mobility. The opportunities for 5G

are boundless. It will be a platform

for innovation in ways we cannot yet

imagine.

Can you expand on how 5G will impact

industry?

The industrial sector is undergoing a

digital transformation. 5G will allow

factories to become increasingly

wireless, interconnecting machines,

robots, controllers, sensors, and

many other devices needed in an

industrial environment. Combining

5G connectivity capabilities with

computing capabilities such as

machine learning, digital twin, XR,

CV, and collaborative robots will

bring new levels of performance and

efficiencies enabling benefits such as

flexible manufacturing and predictive

maintenance.

Can you tell us a little about your work

with the 5G Automotive Association?

The 5G Automotive Association

(5GAA) is a global, cross-industry

organisation that brings the

automotive, information, and

communications technologies (ICT)

industries together to develop endto-end

connectivity solutions for

intelligent transportation, mobility

systems, and smart cities. Qualcomm

was instrumental in setting this up,

and we hugely support the combined

input and efforts of multiple ecosystem

members

5G - Driving Smart Mobility

Date: Sunday 8 September

Time: 3:00 pm

Location:

Hall 26b - GRAND THEATRE

18


ON ETHICAL

COMMITMENT

TO RESPONSIBLE

DEVELOPMENT OF

TECHNOLOGY

Parham Eftekhari

Executive Director, Institute for Critical

Infrastructure Technology (ICIT)

Parham Eftekhari, the Executive Director of the Institute for Critical

Infrastructure Technology (ICIT), America’s leading cybersecurity

think tank, will be speaking at the IFA+ Summit on Sunday. We asked

him to tell us a little more about the mission of his organisation.

Our mission is to cultivate a cybersecurity

renaissance that will improve the

resiliency of our Nation’s 16 critical

infrastructure sectors, defend our

democratic institutions, and empower

generations of cybersecurity leaders.

Can you tell us a little bit about your

presentation at this year’s conference?

My talk will focus on the importance of

prioritising security in a world where

functionality, design and profitability drive

decision making, and the frustratingly

simple truth behind why breaches are

increasing around the world when in

fact we have the tools to develop more

secure products and software. Most

importantly, we’ll discuss what individuals

and organizations of all types – from

consumers to small business owners to

large corporations and governments –

can do to play a role in improving security.

Many people think the solution lies in the

hands of cybersecurity professionals but

the answer may surprise you!

Who should come to your talk and why?

“A Social Contract for a Digital Age”

must include an ethical commitment to

responsible development of technology

which prioritises security above all

else. If this concept is not crystal clear

for any attendee of this event, I would

love for them to attend this session to

learn what could happen when security

is not prioritised, the different sectors

that are affected by this (i.e. all of them!)

what changes need to be made in our

global technology culture to ensure more

security tech, and the role they can play in

this process

Fighting for our CyberSoul, Technology,

Profits and the Prioritization of

Cybersecurity

Date: Sunday 8 September

Time: 11:00 am

Location: Hall 26b - GRAND THEATRE

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

19


Keita Nishiyama

Director-General of the Commerce and Information Policy Bureau

at Japan’s Ministry of Economy, Trade and Industry

PAVING THE WAY

FOR ‘SOCIETY 5.0’

Japan, Global Innovation Partner of IFA NEXT

takes to the Red Innovation Engine Stage

at 3pm today, for a special session on the

evolution of human-machine interfaces.

Keita Nishiyama, Director-

General of the Commerce

and Information Policy

Bureau at Japan’s Ministry

of Economy, Trade and

Industry (METI) will be

having what is set to be an

enthralling discussion with

IFA Executive Director Jens

Heithecker here in Berlin

today.

Messe Berlin CEO

Dr Christian Göke is

enthusiastic about the

Japanese partnership

with IFA NEXT: “Japan is a

country that was the main

driver to create the world

of consumer electronics as

we know it today,” he says.

“And that – once again – has

become an incredible hub for

industry research, thought

leadership and start-up

innovation. We partnered

with Japan because we want

to give our visitors a deep

dive into a highly innovative

industry hub, including

entrepreneurs and visionary

speakers and a start-up

world like never before.”

Nishiyama addressed the

media at the IFA Global

Press Conference in April

on the key issues at stake

heading into the future,

in particular when it came

to new data governance

models. With more than 2.5

quintillion bytes of digital

information circulating each

day, Mr Nishiyama called for

the establishment of DFFT –

or Data Free Flow with Trust

– for non-personal data. He

said that while personal data

and intellectual property

need to remain under

careful protection, on the

other hand, the free flow of

medical, industrial, traffic

and other highly useful

non-personal data must be

allowed to flow freely across

borders. The result will, he

says, be Society 5.0

NEW HUMAN-

MACHINE

INTERFACES WITH

CONSIDERATION

AND SENSIBILITY

Date: Saturday 7

September 2019

Time: 3:00 pm - 4:00 pm

Location: Hall 26 / Red

Innovation Engine

WIRELESS CHARGING POISED

FOR SIGNIFICANT GROWTH

Mobile sector paving the way for adoption,

says IHS Markit

20

Dinesh Kithany

Senior Principal Analyst, IHS Markit

Unit shipments for wireless

power receivers and

transmitters will grow

from less than 500m

units to more than 3bn by

2023, according to Dinesh

Kithany, Senior Principal

Analyst at IHS Markit.

Speaking to IFA International

ahead of his session at IFA Next

Innovation Engine (see details

below), Kithany said mobile

phones are the primary driver for

growth. However, with wireless

power achieving mainstream

adoption in mobile, he said growth

was expected to follow in other

consumer applications. “Electric

toothbrushes will boost the small

appliances while smart watches

dominate the wearable category,”

he explained.

Kithany said the primary benefit

of wireless charging in consumer

applications is convenience.

However he takes the view that

“the wireless power ecosystem

is potentially a stronger valueproposition

than the individual

wireless charger. This includes

wireless charging in public spaces

such as railway stations, airports,

coffee shops etc.”

Alongside convenience, Kithany

will tell IFA Next delegates

that additional benefits of

wireless charging include “the

environmental and economic

benefit of wirelessly powering

small battery-powered devices”.

Wireless charging also lends itself

to safety, reliability and sealed-in

device design: “Removing charge

ports allows a device shell to be

enclosed, enabling waterproof and

dust-resistant designs. In medical

applications, it could greatly

reduce the intrusiveness of certain

devices into the body.”

Key threats to the rollout of

wireless charging include forwardlooking

wired-power solutions

such as fast charging and USB-

Type C. However, IHS Markit

consumer survey data shows that

fast-charging does not necessarily

replace the need for wireless

charging.

Kithany also discussed the issue of

technical standards in the wireless

charging. “Apple’s decision to

integrate Qi technology into its

2017 iPhone release indicated

an end to the standards war

and accelerated the adoption

of wireless charging in more

consumer devices,” he said

WIRELESS POWER

TECHNOLOGY

EXTENDS FOCUS

TOWARDS MEDIUM

AND HIGH POWER

DEVICES

Date: Sunday 8 September 2019

Time: 12:20 pm

Location: Hall 26 / Red

Innovation Engine


PRODUCT DESIGN

TRENDS 2020

FUNCTIONAL BEAUTY

This coming Monday, on the Expert Talks stage at IFA Global Markets,

Anouk Groen – CMF Design Forecaster will deliver her Design Inspiration

Forecast - what she describes as a “visual journey through the latest

design trends with a focus on CMF (colour material and finish), customer

motivation and the social trends that drive them”. We asked her to tell us

more about current trends.

2019 marks the centenary of the Bauhaus

Design Movement; the birth of modern

design. The movement encouraged

functionality, simplicity and beauty. Fast

forward to the 2020 design forecast, and

we see the importance of “desirability” or

“functional beauty”.

If a product is not desirable it is not

functional. With new materials, coatings,

and shaping techniques, design can be more

intricate. Advanced detailing through 3D

printing and tactile coatings such as rubber,

silk and velvet add another dimension to

product styling. Bio-based sources like

flax, hemp and linen fibres provide good

alternatives to plastics. In fashion, we see

waterless textiles and natural dies replacing

wasteful processes. Sustainability in

materials and production is not just a trend,

it is every company’s obligation to the planet

and its customers.

What are the drivers of change?

We are living in a time of extreme contrast:

socially, politically, and style-wise. We see

this reflected in design from purest styling to

retro revival to more expressive styles.

How important is IFA as a global platform for

the discussion of topics like these?

IFA is the “Mecca” of consumer electronics

and product design. Here walk the productplanners,

marketers, and designers who

influence future products in terms of

concept, style, and the production process.

Looking at products from different industries

(not just competitors) gives information and

justification for future choices, but more

importantly, inspiration

TOP DESIGN TRENDS FOR 2019

Date: Monday 9 September 2019

Time: 12:00 mid-day

Location: STATION-Berlin, Exposium

SPEED-DATING & MASTERMINDS

@ IFA GLOBAL MARKETS

IFA Global Markets is IFA’s international

sourcing platform for original design

manufacturers (ODMs), original equipment

manufacturers (OEMs), suppliers,

component manufacturers and as-yet

undiscovered brands from around the world.

Taking place at STATION-Berlin, the B2B

trading platform for the sourcing industry

runs over four days parallel to IFA from

Sunday, 8 September to Wednesday, 11

September.

For those in search of business partners, this

year’s IFA Global Markets can help: IFA Meet

& Match @ Global Markets will be bringing

visitors and exhibitors together for business

talks directly at the event. EXPERT TALKS

featuring experienced buyers, who work

regularly with the world’s manufacturers,

private label and OEM/ODM suppliers and

will talk about their approach to sourcing

products.

As an exclusive B2B platform, IFA Global

Markets is open to trade visitors only

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

21


22


TRADE TALK

THE DISTRIBUTORS

WHO MAKE COMPLEX

ISSUES SIMPLER ARE

AMONG THE WINNERS.

Jochen Pohl

Home Department Manager, EK Servicegroup

ADAPTING TO MARKET

EVOLUTION

EK Servicegroup’s electroplus stores at heart of strategic

realignment

Changes in consumer behaviour and major structural changes in

the retail landscape has proven to be a challenge for the sector

in 2018. We asked EK Servicegroup Home Department Manager

Jochen Pohl how his organisation has been adapting to these

conditions.

In an environment of growing brand

affinity and at the same time pronounced

price sensitivity on the part of consumers,

EK’s activities in the white goods, lighting

and kitchen furniture sectors developed

above the market level. In addition to the

strategic realignment of our business

units, store concepts such as electroplus/

küchenplus, aimed at boosting revenue

and increasing market penetration, have

paid off. Today, 53 electroplus brand

stores have already been installed on the

trading circuit alone – and this figure is on

the rise.

You operate all over Europe. How are

your international activities evolving?

Our cross-border activities are an

essential component of the growthoriented

EK alignment. We currently

offer services to retailers across

branches in 14 European countries and

we’re working consistently on developing

our international business. In doing so,

we enjoy making new contacts with

entrepreneurs and talking to interested

trade groups about the possibility of

collaborating on the EK medium-sized

business platform.

What do you see as being the key trends

in terms of consumer demand?

The megatrend towards networking

electrical appliances and their control

systems using apps leveraging artificial

intelligence ultimately aims to

significantly facilitate consumers’ lives

and fulfil their desire for individualisation.

In the process, criteria such as time

saving and efficiency are equally as

popular as the demand for comfort,

design, and resource conservation. In

this context, consumers place great

value on individual consultation and

customised support services. The

distributors who make complex issues

simpler are among the winners. It is

also important to have an online and

fixed presence with full performance

on all channels. Therefore, our omnichannel

platform ERES is in line with the

fundamental digitalisation of the retail

world, while trade still continues in the

specialist on-site shops.

What activities are happening during

IFA this year?

This year, our IFA trade fair appearance

focuses on the electroplus/küchenplus

success concepts. Here, we show trade

visitors the extent to which our shop

concepts are high-profile, profitable, and

geared to the target group. In addition,

we present the entire range of our omnichannel

services – including the kiosk

system for the virtually extending sales

counter and the current online marketing

package for electroplus/küchenplus.

Why is your partnership with IFA so

important?

Alongside the traditional function as a

trading venue, IFA is also becoming more

and more significant as a networking hub.

In addition to presenting our own range

of services, this leading global trade fair

opens up ideal opportunities to talk to all

participants in our sector about trends,

developments and possible partnerships.

Moreover, the great appeal of IFA brings

the latest exciting developments in

the home appliances industry to the

attention of consumers. And it’s not just

trade that benefits from this

Hall 1.1

Stand 203

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

23


EXCLUSIVE INTERVIEW

THIS

YEAR, VESTEL IS

SHOWCASING

MORE THAN 700

PRODUCTS IN HALL

8.2 INCLUDING

SOME FIRSTS IN THE

EUROPEAN MARKET

Turan Erdogan

CEO, Vestel Group

CONNECTIVITY & INNOVATION

BOOST BUSINESS FOR VESTEL

Vestel Group CEO Turan Erdogan speaks exclusively to IFA

International

With a number of world firsts at its stand at

IFA this year, Vestel continues to leverage

innovation to drive business. In an exclusive

interview, we asked Turan Erdogan, CEO, Vestel

Group how Vestel is evolving.

In a slow European

consumer electronics and

home appliances market,

Vestel’s home appliance

business grew at a doubledigit

rate last year and

continued its upward trend

with double-digit growth

again in the first half of the

year.

Tell us about your product

ecosystem.

Interoperability has been

an issue for several years

after IoT/smart devices were

introduced to consumers.

Vestel has been offering

the market a full range of

smart/connected products

and services. The company

makes smart products that

are compatible with all open

platforms as well as some

closed platforms, dedicated

to brand categories. Innit is

another ecosystem in which

Vestel home appliances

work to serve smart

content to the consumer. All

these efforts are based on

enhanced data security and

privacy rules.

What is your view on OTT

services and integration

with products?

Dominance of OTT content

consumption is a reality

rather than a trend. Vestel

leads the industry in terms

of integrating all the OTT

content players such as

Android TV, Fire TV Edition

and Roku. Consumers are

likely to accept all these

new platforms, especially

those that are enabled with

voice search and assistant

functions.

What are your star products

at IFA this year?

This year, Vestel is

showcasing more than

700 products in Hall 8.2

including some firsts in

the European market, for

example the first Android

TV Version P with Freeview

Play; and the first Amazon

Fire TV Edition. We are also

showing a world-first with

the Alexa built-in TV with

far-field microphones.

Vestel is also presenting a

variety of 8K TVs including

a 120-inch giant display;

voice-integrated and

assistant-enabled TVs; mini-

LED TVs with new backlight

technology enhancing

local dimming; and dualcell

TVs with mega zones

enriching picture contrast

performance.

Vestel is showing home

appliances that put the

human being at the heart

of innovation and design.

For example, refrigerators

employing FermentStore

and Vacuumbag

technologies that enable

end users to make healthy,

homemade food that can

be stored up to eight times

longer that is possible with

standard refrigeration. For

ovens, while HotAir Shield

technology prevents the

hot and humid air reaching

the end user, HeatWrap

technology enables multiple

cooking employing up to five

trays at the same time.

Please tell us more about

Vestel Ventures, its

foundation and the projects

you support

Vestel Ventures is an

investment company

founded in 2015 by Vestel

Electronics to support

new ventures and add new

areas of business to the

group. Vestel Ventures

offers strategic support to

entrepreneurs by providing

resources in R&D, design,

production, marketing,

distribution and sales along

with the company’s business

network and managerial

experience, channeling

energy into their projects

through our V3 formula –

Cash + Support + Funds.

Vestel is also a significant

player in international

markets, with exports to 155

countries and a wide sales

and marketing network.

At the end of 2018, Vestel

Ventures had invested in

15 ventures in Turkey and

abroad, in the areas of

energy, health, bioplastics,

mobile apps, virtual

and augmented reality

technologies, smart city, and

customer services

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

25


EXCLUSIVE INTERVIEW

HAIER’S CANDY ACQUISI

STRENGTHENS ITS EURO

FOOTPRINT

Yannick Fierling - CEO - Haier Europe talks

strategy… and about this year’s star products

China’s Haier is one of the world’s fastest-growing household appliance firms.

In this interview, Haier Europe CEO Yannick Fierling discusses the company’s

priorities at IFA Berlin and explains the rationale for its Candy Group acquisition.

We asked him to us about Haier’s strategy in Europe since this takeover.

Haier strives for a leadership position in terms of

market share and geographic spread. Thanks to

Candy Group, Haier can now aim to reach the first

position in Europe, where currently it ranks 5th in

terms of revenues.

In terms of strategy, Candy Group sums up all the

characteristics Haier was looking for in a partner

to develop its presence in the European market

and to pursue its goals: a long history of success, a

consolidated presence in the market and a strong

attitude towards innovation through distinctive

skills.

We also considered the synergies generated by

the integration between product families, the

common focus on IoT strategy and also cultural

affinities. Haier and Candy Group share an

entrepreneurial and innovative approach to the

market and consumers. These affinities, combined

with Haier’s track record of acquisitions such as

Fisher & Paykel in Australia and GE Appliances in

the US, contributed to ease integration. As a result,

a strong synergy has been created, allowing the

combined group to span all market segments and

geographies.

What were the key aims of joining forces with

Candy’s management team?

Haier respects the history of Candy Group

and considers the management team and

workforce inherited with this acquisition as

precious assets. The Haier business model relies

on entrepreneurial spirit, agility, and on giving

everyone the possibility to contribute to the

success of the company. This is what Haier found

in Candy as well: a very entrepreneurial company,

with a dynamic and empowered management who

immediately had a good fit with our philosophy.

ONE

REFRIGERATOR OUT

OF FOUR AND ONE

WASHING MACHINE

OUT OF FIVE SOLD

GLOBALLY IN 2018

WERE MADE BY HAIER.

Candy, while having Italian roots, is investing in

facilities in Turkey. Can you tell us more about

this?

Over time, Candy Group established different

production facilities in Europe and abroad: each

site has a different purpose, even if the historical

site in Brugherio, Italy, remains strategic – to the

point that Haier Europe established its HQ there.

Nowadays, the appliance industry is characterised

by strong competition, and Europe is the most

difficult market: this is why all strategic decisions

must be made with the aim of strengthening

our specialisation, maximising our production

capabilities and dealing with logistical issues,

such as the amount of time and cost of goods

transportation between our facilities and the

distribution channels. For this reason, we are

also opening plants in Russia and investing in our

facilities in Western Europe and China, achieving

a well-balanced footprint.

What are your flagship products at IFA this year?

Haier is the world leader in major household

appliances. To give everyone a perspective that

goes beyond figures, one refrigerator out of four

and one washing machine out of five sold globally

in 2018 were made by Haier. As such, IFA is the

ideal stage to present our product range in each

market segment.

In detail, Haier has an entire area dedicated to

high-end food preservation for cooling thanks to

Fresher Techs, as well as a complete, new builtin

range that signals the debut of the brand in

the premium segment of the market. Coming

to washing, we are presenting a line of products

equipping I-Refresh technologies, aimed to take

care of the laundry at home in a professional way.

Candy is keeping up its smart and Italian style,

presenting in the cooking area a full range of

connected ovens; while the protagonist of

washing is the Rapido range, with its nine quick

programmes linked to an App called Snap&Wash,

which helps you choose the best washing

programme by just taking a picture of your

laundry. For cooling, Candy proposes Convivio,

conceived to give more flexibility in the use of

fridge space with a two-door solution.

Finally, Hoover proposes trustworthy products

like our vacuum cleaner H-FREE 500, the new

compact wi-fi cordless stick; H-KEEPHEAT,

the first oven designed to preserve; and a new

washing line with H-WASH 500 and H-DRY 500,

designed to combine innovative functions with a

high energy class and low emissions.

26


EXCLUSIVE INTERVIEW

ION

PEAN

How are your smart home solutions evolving?

Haier’s position in the Smart Home is not just connecting

appliances to users but undergoing a three-step

process. First, connecting people to appliances. Second,

connecting appliances with each other. Third, creating an

ecosystem in which appliances are able to talk to other

subjects, outside the domestic environment.

This means, for example, that the oven will not only

interact with the user, suggesting recipes and cooking

temperatures, but also dialogue with the fridge to

know which products are available for cooking and to

automatically order missing products from a shop or

an e-commerce platform. We definitely believe this will

happen in a few years and that the smart home will grow

exponentially so as to become the standard in European

homes, as is already happening in China where Haier

connects over 58 million users with appliances.

The introduction of smart speakers and digital butlers

sped up this process, and we think their integration with

our appliances can evolve in the next few years. Thanks

to the synergies between our European and global

know-how, we aim to become the number one in IoT in

Europe, reaching the most complete range of connected

appliances by 2022.

What are the key goals of Haier group going forward?

Haier has a very different kind of business model, which

is why the company is growing so quickly. One of the

main axes is the focus on IoT and on the development

path through technology. Haier has 58 million connected

users in China, and Candy, at the time of the acquisition,

was the European leader in smart appliances, with

almost 1 million connected users. The goal is to create

an ecosystem in which appliances are able to talk, and

which integrates all these values to generate a real

benefit and better solutions for customers. Another main

axis is customisation, which means the research and the

creation of unique products that can express customer

identity and meet their needs and expectations. A third

important axis is the empowerment of our people when

taking decisions and facing clients. All these factors sum

up to reach our ‘Zero Distance with Customers’ objective

and philosophy

WE AIM

TO BECOME THE

NUMBER ONE IN IOT

IN EUROPE, REACHING

THE MOST COMPLETE

RANGE OF CONNECTED

APPLIANCES BY 2022

Yannick Fierling

CEO, Haier Europe

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

27


EXCLUSIVE INTERVIEW

STRIVING FOR A

Arçelik’s IFA keynote to focus on

and the environment

For Arçelik’s CEO Hakan Bulgurlu, technology and innovation

are integral, as the company strives for a more sustainable and

efficient future for its consumers. Arçelik, parent company to 12

global brands including two of Europe’s largest Beko and Grundig,

is striving to shape technologies for the benefit of people and the

environment in all 146 countries it operates in worldwide. We

asked Mr Bulgurlu what we can expect to hear in his talk.

CONSUMERS

ARE WILLING

TO PAY MORE

FOR PRODUCTS

THAT ADDRESS

GLOBAL AND

ENVIRONMENTAL

ISSUES

Hakan Bulgurlu

CEO, Arçelik

In my keynote speech, I will deliver a

clear message that provides insight into

Arçelik, its role in the industry and my

vision for the company.

By making innovative technologies

more accessible, through a portfolio

of leading brands, we have a powerful

responsibility to transform our industry,

in order to better serve the needs of

people all over the world.

By putting people at the heart of

everything we do and understanding

consumers’ desires and motivations, our

mission is to come up with solutions that

create real and useful impact for their

wellbeing. We believe that technology

can help improve people’s skills, and

thus their everyday lives, and secure our

future if it is used in an innovative way.

Within this scope, I will also use my

speech to unveil Arçelik’s sustainability

approach, its cutting-edge technological

solutions as we strive for a more

sustainable and efficient future for

the consumers. I will also demonstrate

our strong position on product and

innovation as well as the importance

of how products developed by Arçelik

affect people’s lives.

What is your view of the global market

for technical consumer goods, and

what do you see as being the key trends

at the moment?

Consumers are willing to pay more

for products that address global

and environmental issues. They buy

products that they believe will simplify

their lives and choose brands based on

their societal and environmental impact.

They are increasingly staying loyal to

brands that reflect their personal values

and to those that demonstrate they are

run by ‘purpose-led’ businesses.

Currently, there are four key themes

that drive the technical consumer goods

market. Consumers now demand rich

experiences delivered through:

Performance: Consumers see

performance as the enabler to deliver

on the need for rich experience.

They choose products that offer

superior performance, flexibility and

convenience.

Simplification: Consumers lose interest

in a product if that product is not simple

to use. Simplification also activates the

consumer willingness to spend more.

Consumers strive for simplicity and

have less time for chores.

Premium: Identity and aspirations of

consumers are reflected in premium

products.

Borderless Shopping: Consumers now

prefer brands that are customer-centric

and virtually borderless instead of shopcentric

or geographically-focused.

These themes have led us to work

on new technologies such as image

recognition, smart algorithms, new user

interfaces that simplify consumers’

lives, and making more nutritious

dishes. The lives and preferences of

consumers are at the forefront of

our thinking throughout the design,

development and production process of

any of our products.

How is Arçelik developing on a global

basis, and what are the geographic

zones you are looking to grow?

We are a leading global player in

home appliances industry with 12

brands present in 146 countries and

23 manufacturing facilities across

the globe. Our vision is to become a

trusted lifestyle solutions provider of

the digital households as our global

footprint has been growing consistently

with investments in new geographies.

Alongside Turkey, we are the leading

player in the UK, Romania, South

28


EXCLUSIVE INTERVIEW

ADVERTORIAL

MORE SUSTAINABLE FUTURE

shaping technologies for the benefit of people…

Africa, Pakistan and Poland. Beko

has been the most successful brand,

recording the highest unit market

share increase in Europe in the 21 st

century.

At Arçelik, we implement a very

determined global growth strategy.

While reinforcing our core business

in Europe and Turkey, we have been

constantly growing in Asia-Pacific

and Africa in the last decade, where

the global middle class is exploding.

The middle class is already the

largest segment of demand in the

global economy and two-thirds of

household consumption comes from

them.

What would you say is the

“backbone” of your strategy?

Sustainability is one of the main

pillars of our strategy and business

model, as defined by our vision

“Respecting the World, Respected

Worldwide”. We embrace

sustainability as a way of life. We are

committed to building purposeful

brands and strive to differentiate

with products and technologies that

endorse sustainability as we focus on

efficient use of resources and circular

economic solutions.

Within this context, we have

developed a washing machine

tub made of recycled PET bottles.

We have recycled 15 million PET

bottles into washing machine tubs

in one year. We will recycle 25

million PET bottles annually (250

tons of plastics); thus, to save 5.7

million kWh energy equivalent to

1,700 households annual electricity

consumption and to prevent 885 tons

of CO 2

emissions.

We have also developed a microfibre

filtration system which is designed

and manufactured to remove

microfibre from washing machine

discharge. The system is integrated

into the washing machine. The world’s

first and only washing machine with

built-in synthetic microfibre filtration

system filters out more than 90% of

fabric microfibre leaking into water

resources.

We are also working to reduce

marine pollution by recycling

fishing nets and utilizing them in

our products. In 2018, we recycled

65 tons of these materials by using

the improved nylon composites in

oven parts.

What importance do you place in

Research & Development?

We constantly strive to develop

technologies that enhance the

everyday lives of our customers. We

are passionate about democratizing

technology for the masses, making

them affordable and ensure that as

many people as possible have access

to them.

To achieve this goal and stay at the

forefront of our industry, we continue

to invest in R&D and constantly

innovate. We are among the top 100

companies in the world (#67) in terms

of patent applications as compiled

by the World Intellectual Property

Organisation. (WIPO) We have 1500

R&D employees in 17 R&D centres

spread throughout the world.

Our 4.0 digital smart factory

in Romania is a key part of this

ecosystem. Being 70% automated it’s

Arçelik’s washing machine plant in Romania

the most advanced manufacturing

facility in the industry, and among the

best smart factories in the world.

How do you leverage IFA, and what

are you aiming to achieve through

your close association with this

show?

Every year IFA gets better both

in terms of story and content. Its

growing crowds and increasing

popularity position it as a key industry

event. We believe that this year, our

global brands, Beko & Grundig, will

continue to contribute to the strong

spirit and energy of the show

Keynote - Hakan Bulgurlu

Date:

Saturday 7 September

Time: 2:00 pm

Location:

Hall 26b - GRAND THEATRE

SUSTAINABILITY IS ONE OF

THE MAIN PILLARS OF OUR

STRATEGY AND BUSINESS MODEL,

AS DEFINED BY OUR VISION

“RESPECTING THE WORLD,

RESPECTED WORLDWIDE”.

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

29


KITCHEN

LIFESTYLE

IFA

Home

Appliances

APPLIANCE MARKET

DRIVEN BY DESIGN

The kitchen remains the most important

room in the home

7%

of global shipments of

refrigeration in 2019

will be smart

Source Futuresource

17%

Unit sales of liquidisers

grew 17% in the first six

months of 2019

Source GfK

24%

9kg capacity washing

machines grew 24% in

the first six months of

2019

Source GfK

The growing trend for openplan

living is centred on the

kitchen being the hub of the

home. Built-in appliances,

with their sleek design lines,

are a design feature – and

this crossover shows no signs

of abating. The market for

built-in appliances looks very

healthy as this trend goes

worldwide.

Busy lifestyles mean that

consumers are time-poor, so

they want the technology in

the kitchen to take away the

pain and stress at the end of

the day.

Performance and capacity

are long-term drivers in

all major markets. This

translates into increasingly

larger loading capacities in

washing machines – and in

refrigeration, the trend for

3+ doors is a growth engine in

Europe. In the first six months

of 2019, GfK reported that

sales of washing machines

with capacities of 9kg or

more grew by 24% globally.

Multi-door fridge-freezers

accounted for around 5%

of the market in the first six

months of 2019, so there is

room for further growth.

Energy efficiency is still high

on the agenda. Sales of A+++

refrigerators in Europe,

which account for 13% of the

market, grew by 8% in the

first six months of 2019. The

demand for energy-efficient

products will continue as

consumers start to become

more conscious about the eco

credentials of products and

the growing threat of climate

change.

Smart connectivity continues

to attract savvy consumers

who are increasingly used to

using apps. Wi-Fi and NFC

smart appliances boosted the

market in the first six months

of 2019, with growth of 33%

in Western Europe and more

than 100% is South-east Asia,

GfK reports

50%

Sales of A+++ refrigerators

jumped 50%in

Eastern Europe in the

first six months of 2019

Source GfK

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

31


HOME APPLIANCES / KITCHEN LIFESTYLE

ADVERTORIAL

IFA

Home

Appliances

IFA

IFA Home

& Entertainment

Electronics

WE WILL FULLY

UTILISE ALL THE

RESOURCES TO DOUBLE

OUR EUROPEAN OPERATION

IN THE NEXT THREE TO

FIVE YEARS

Dr Lan Lin

Executive Vice President of

Hisense Group & Chairman of

Hisense International

HISENSE SETS NEW SIGHTS

FOR GORENJE

Hisense expands globally in production, R&D and product

range with Gorenje and ASKO

Less than a year ago, Gorenje became a part of the Hisense

Group. But what was the motivation for the move? We put

the question to Dr Lan Lin, Executive Vice President of

Hisense Group & Chairman of Hisense International.

It was a strategic move. Hisense

has been building the brand and the

company infrastructure worldwide

with Europe and North America

being the two most important

regions. In Europe, we are strong

in the West, with a factory and 5

subsidiaries. But we were relatively

weak in Eastern Europe, including

Russia. We also didn’t have any home

appliance factories locally. Thirdly,

Hisense has been strong on TV,

refrigeration and air conditioning,

but had no other kitchen appliances,

like ovens or dishwashers.

Combining Hisense’s European

operations with Gorenje’s strong

position in Eastern Europe, we have

a very strong operation covering

the entire continent, including East,

West, Nordic regions and Russia. We

now also have three big factories

that can produce most of the

appliances locally and the full knowhow,

patents and technology when it

comes to kitchen appliances.

What does it mean for the future of

the Gorenje and ASKO brands?

These brands are now, besides

Hisense and Toshiba, among our

global brands. Gorenje and ASKO

are very popular brands in Europe,

especially in Eastern Europe. Gorenje

in Europe is a mid to high level brand

so that’s another reason we brought

Gorenje in our Hisense group. We

have very ambitious plans for the

future. We are going to maintain

the manufacturing activities, expand

our Serbian factory and build a new

TV factory in Velenje, Slovenia. We

will fully utilise all the resources to

double our European operation in

the next three to five years.

With Gorenje, Hisense also acquired

several European production

locations. Are the two companies

going to be working together on

R&D? If so, how and where?

We’ll make our R&D bigger and

stronger by supporting our kitchen

appliances development globally. We

will use the existing 500 engineers to

focus on mid- to high level product

development, expanding the kitchen

R&D part to cover the R&D for

China, North America, and so on.

This R&D centre in Velenje, Slovenia,

is not going to be only for Europe.

In the future, it’s going to be the key

R&D centre for the global market.

Combined with our multimedia

R&D, which is located in Germany at

this moment, we will really benefit

from both. By combining the two

businesses we can jointly make our

purchasing power much bigger which

will further reduce the cost of our

product to improve our profitability.

Speaking of development – what

are the latest achievements you will

be showcasing at IFA 2019? For the

first time, you will be presenting

Hisense, Gorenje and ASKO brands

together.

Our booth will be bigger than the 3

brands’ booths combined when they

were separate. We will present some

of our new technologies on smart

home, home connectivity and IoT,

together with Gorenje’s well-known

design lines and innovative “Life

Simplified” home appliances and

the high-level range of appliances

marked with Scandinavian perfection

under the ASKO brand

» HALL 6.2 / STAND 201

32


HOME APPLIANCES / KITCHEN LIFESTYLE

IFA

Home

Appliances

DE’LONGHI GROUP TARGETS

NEXT PHASE OF BUSINESS

DEVELOPMENT

Paul Accornero, Group Chief Commercial Officer, De’Longhi Group

on the company’s group sales performance

In tough market conditions, De’Longhi has been performing well,

with a rise in group revenues. We started by asking Paul Accornero,

Group Chief Commercial Officer, De’Longhi Group, what lies behind

the success:

Paul Accornero

Group Chief Commercial Officer,

De’Longhi Group

CHINA IS

A SIGNIFICANT

AND IMPORTANT

PRIORITY FOR THE

GROUP

The key to the De’Longhi Group success

has always been attributed to three

things – our ambitious and passionate

people, consistent investments behind

industry-leading product innovation and

our market-leading brands that stand for

quality.

Our growth story and success is not one

to be viewed over the short term – we are

running a marathon and not a sprint.

In which geographic areas are you seeing

the biggest growth, and why?

We are very much a multinational

company with strong business interests

in Europe, but we have a global outlook to

our next phase of business development.

Western Europe has always been very

important for the group and has been

our main historical area of focus. While

Western Europe will remain an important

part of our business in the future, our

fastest-growing geographies today are

outside West Europe, namely Central and

Eastern Europe and North America.

We seek out market opportunities

wherever they might be and where

our core product categories have local

consumer relevance and growth potential.

China is a significant and important

priority for the group in Asia. Following

the development of the China market,

the next likely steps for us in Asia are in

Southeast Asia.

What is your star product at IFA?

Our focus this year is once again on the

high-end part of the coffee market, with

the new Maestosa with double automatic

coffee grinding technology and double

cappuccino, and the new La Specialista

high-end barista pump espresso machine.

On top of these innovations, De’Longhi

Group remains focused on our partnership

with Nespresso and is presenting the

new high-end GranLattissima Nespresso

direct one-touch milk machine that

is especially important for German,

Northern European, and consumers who

prefer milk-based coffee drinks. Kenwood

will present a new entry-level kitchen

machine, Prospero Plus, which refreshes

the very successful entry kitchen machine

ranges of the brand for new young users.

Braun’s success in the ironing category will

be further supported with new models in

the successful Carestyle Compact range of

ironing systems and with further models in

the standard Series 3 and Series 7 ironing

ranges.

How important is sustainability to the

Group, and what are the key activities of

note in this respect?

We are continuing to move towards

a higher level of integration of key

environmental, social and governance

(ESG) factors into our mainstream

reporting and our investment

decision-making. We are measuring

and understanding the sustainability

performance of our organisation and

this has, over time, strengthened our

awareness of the importance of defining

concrete actions consistent with our

strategy to mitigate and improve our

impact.

How important is IFA as a platform for

networking and growing your business?

As the premier international industry

event of the year, IFA is an important

business platform. It is an opportunity to

meet key industry stakeholders, showcase

new innovations, and provides a valuable

focal point for the industry

» HALL 1.1 / STAND 202

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

33


HOME APPLIANCES / KITCHEN LIFESTYLE

IFA

Home

Appliances

WHEN COMPETENCE,

PROFESSIONALISM AND

PASSION BRING TRIPLE-

DIGIT GROWTH

GRF’s financial performance is unique in the market.

We asked Cristina Musumeci, GRF’s Marketing and

Communication Manager to tell us why.

GRF’s DNA is 100% Italian in

terms of capital, design and

engineering. The company was

born from the idea of a group of

entrepreneurs and professionals

who have been active in the

world of home appliances for

many years and can boast great

competence, professionalism,

passion and financial solidity.

We are very satisfied with the

performance achieved so far,

because we are obtaining tripledigit

growth rates.

OUR

PARTICIPATION

AT IFA IS THE

BEST WAY

TO “OPEN A

WINDOW” ONTO

NEW MARKETS.

What differentiates GRF

products?

The new line of American-style

refrigerators presents the most

updated design and advanced

technology without neglecting

the easy to use aspects always

present in GRF products. Our

quality controls assure high

quality products, and our failure

rate is below 1%.

Stock and availability are key

points for buyers. What is GRF’s

approach to those two strategic

points?

We truly think that these two

points are strategic for our

performance. For this reason, our

decision from the beginning was

to keep high level of stock divided

in two big warehouses located

in Italy’s north (Milan area) and

in the south (Naples area). This

structure allows us to guarantee

products that are always

available, and delivery within just

a few days.

Why is it important for GRF to be

at IFA?

Our plan for the future is to

support the brand through

marketing actions and

investments in R&D in order to

keep growing. That is why we

believe our participation at IFA is

the best way to “open a window”

onto new markets

» HALL9 / STAND 106

Cristina

Musumeci

Marketing and

Communication Manager,

GRF

Tim Wright

Vice President Sales & Marketing Global

Appliances, Spectrum Brands

SPECTRUM BRANDS

PRESENT A WINNING

COMBINATION AT IFA 2019

The past year has been one of significant changes for the

Spectrum group, bringing new opportunities. We asked

Tim Wright, Vice President Sales & Marketing Global

Appliances, Spectrum Brands, to tell us a little more.

Our fantastic portfolio of home and

personal care products continues

to see sales development and good

market share growth in key market

sectors and we are starting to

gain greater brand exposure for

Remington as the official electrical

styling partner for the world’s

biggest football club, Manchester

United.

WE

CONTINUE

TO INVEST WITH

OUR RETAIL

PARTNERS AS WE

CREATE SPECIFIC

COMMUNICATION

AND RANGE

PROGRAMMES

How has this partnership helped in

terms of promotion?

Remington media went live on the

Manchester United channels in

June 2019 with web banners on

manutd.com and the app, along

with video content on Manchester

United social media channels. We

are already receiving a lot of positive

attention and September will see the

launch of our co-branded product

range.

What are your key new products at

IFA this year?

Key launches for Remington at IFA

include Curl & Straight Confidence,

the answer to simple styling that

makes a real statement with both a

straightener and a hair dryer in the

range.

How is the Russell Hobbs brand

evolving? What new products are

of particular interest from them?

Our key launch at IFA for Russell

Hobbs wis the Sous Vide Slow

Cooker, with 3 functions: Slow Cook,

Precision Temperature Probe and

Sous Vide.

How do you work with retailers,

and how are sales channels

evolving?

As a team, we continue to invest

with our retail partners as we create

specific communication and range

programmes. IFA is a real highlight

of the year and gives us the perfect

platform to showcase our portfolio

» HALL 4.1 / STAND 208

34


HOME APPLIANCES / KITCHEN LIFESTYLE

IFA

Home

Appliances

TRACKING THE

MEGATRENDS IN SMALL

APPLIANCES

Steffen Nagel

Managing Director,

Sales & Marketing, Liebherr

Astrid Duhamel

Head of Communication and Digital,

Groupe SEB D-A-CH

In 2018, the small electrical appliance sector did quite

well in the D-A-CH (German speaking countries), and

was still growing in the first half of 2019. We asked

Astrid Duhamel, Head of Communication and Digital,

Groupe SEB D-A-CH what she sees as being the main

points of evolution in the market, in particular for her

group.

One clear megatrend is

convenience. Everything should

become simpler and faster, but

the issue of quality still plays a

major role. In the food sector,

this means people want to enjoy

freshly prepared dishes without

having to stand at the stove for

hours. In floor care, convenience

means flexible vacuum cleaning

ideas without any compromises

on cleaning performance. The

topics of sustainability and

EVERYTHING

SHOULD BECOME

SIMPLER AND

FASTER, BUT THE

ISSUE OF

QUALITY STILL

PLAYS A MAJOR

ROLE

resource preservation are also

becoming increasingly important.

For this reason, products such as

the new fully automatic Krups

Evidence One coffee machine

are made of high-quality durable

materials.

What are your key products at

IFA this year?

This year, our visitors can

discover three smart innovations

that can be individually adapted:

The premium contact grill

Tefal OptiGrill Elite with a new

intuitively operated display

for an optimal overview of the

grilling process. The smart

multicooker Krups Cook4Me+

Grameez comes with an external,

connected scales and an app with

new and fresh recipe suggestions

for your available ingredients

so you can prevent food waste.

The versatile Tefal ActiFry

Genius XL 2in1 hot air deep

fryer prepares delicious food low

in fat, and different meals can

be prepared simultaneously in

two compartments. In addition,

Rowenta is introducing a new

cordless vacuum cleaner: Air

Force Flex with its flexible tube

that reaches even under low

furniture for more convenience

» ENTRANCE SOUTH (left)

STAND 101

LIEBHERR OFFERS

MARKET FRESHNESS

FOR THE HOME

Healthy nutrition and a sustainable lifestyle are current

megatrends in society. At IFA 2019, Liebherr-Hausgeräte

is presenting innovative technologies aiming to help

consumers achieve these goals, such as BioFresh and

DuoCooling, that keep food fresher for longer, even at

home. We asked the group’s Managing Director of Sales

and Marketing, Steffen Nagel, to tell us more.

Customers want modern fridges

and freezers to deliver everyday

convenience and longer food

storage times. Generally speaking,

micro-organisms influence how

long food can be stored, so cooling

slows down the activity of these

organisms. Technologies such as

BioFresh and DuoCooling mean that

throwing away food and constant

grocery shopping are both things

of the past. As a result, customers

benefit from gaining valuable time

and they also save money.

Do you have some examples?

In Germany, around 4.8 million

tonnes of food land up in the

rubbish every year, according to a

recent nutritional study by Iss was,

Deutschland. That translates to 55

kg per person. For a family of four,

this equates to €940 in financial

terms. Yet almost half of this waste

could be avoided with correct

storage.

What is DuoCooling, and how does

it work?

Fresh food often loses its appeal

after being stored for a short time,

shrivelling up or wilting. The rotting

process begins, due to the food

drying out. The cause of this: The

BIOFRESH

AND

DUOCOOLING

MEAN THAT

THROWING AWAY

FOOD AND

CONSTANT

GROCERY

SHOPPING ARE

BOTH THINGS OF

THE PAST.

cold air in the freezer compartment

draws the humidity out of the fridge

compartment. However, things

are different in Liebherr products

with the innovative DuoCooling

technology. This prevents the

air exchange between fridge

and freezer compartments in all

Liebherr fridge-freezers, and thus

protects stored food from drying

out – regardless of where it is stored

in the fridge. Food stays fresh for

longer with Liebherr

» HALL 2.1 / STAND 201

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

35


BUYERS' GUIDE

HOME

APPLIANCES

FRIDGES

MARKET

Refrigerator sales grew at a slow

pace of 1.9% in the first six months

of 2019. More dynamic is halted by

the Chinese slowdown, which has

a strong impact on global growth

rates.

The trend towards premium

segments and premium design

is very evident for refrigerators.

Based on 40,000 consumer reviews

collected via the GfK Consumer

Insights Engine, the top review

topic was design, hence the shape

and look of the refrigerator, e.g.

multi-door, bottom freezer, etc.

The long-term trend towards two

– or even more – door appliances is

continuing. In particular, appliances

with three-plus doors are a growth

engine in Europe, with more than

+20% growth y/y in the first six

months of 2019. As this segment

currently represents about 10%

of the current market, there is still

room for further growth.

STATE OF PLAY

Multifunctional appliances combining fridge and

freezer with No Frost technology continue their

success and have the highest impact on market

growth (+5.4% value growth).

INNOVATIONS TO LOOK FOR AT IFA

Quick chill

and fast freeze

Many fridge freezer brands

have created a handy quick

chill function. This allows the

user to cool fresh food to the

correct temperature quickly –

at the flick of a switch.

The fridge compartment’s

temperature is lowered

temporarily, helping the

food retain nutrients and

flavour, as well as preserving

maximum freshness.

The fast freeze function

works similarly to quick-chill,

but freezes fresh food quickly

rather than simply chilling

it, locking-in vitamins and

flavour.

Size matters

Capacity has been creeping

up the consumer buying

agenda and, as more and

more supermarkets are

backing sales promotions on

fruit and veg items, people

have a growing need for

larger storage space. The

trend for American-style sideby-side

models has remained

dominant in the refrigeration

market. As kitchens have

become more than just food

preparation areas, we are

starting to see more larger

cooling appliances that come

in different sizes and fridge/

freezer splits, offering more

choice to consumers.

Energy efficiency is still high on the agenda. Sales

of A+++ refrigerators in Europe (currently 13% of

the market in Western Europe) grew by 13%, in the

first six months of 2019, while in Eastern Europe the

growth rates were close to 50%.

Energy efficiency

Energy efficiency in home

appliances has pushed forward

significantly over the past few

years, and replacement can help

make sure the kitchen starts life

with high performance, bringing

cheaper bills and reductions in

greenhouse gas emissions. The

difference in running costs

between old and new appliances

can be significant. Some of the

biggest savings can be found in

refrigeration, which should not

come as a surprise as fridges and

freezers are working round the

clock. There’s a big difference

between an A+ fridge freezer –

the current eco design minimum

standard – and an A+++.

CONTACT

Norbert Herzog

Global Insights Manager

MDA

norbert.herzog@gfk.com

THE FUTURE

The trend for increased storage

space will continue unabated,

and the race is on to find even

greener ways to preserve food. New

technologies replacing the standard

gas-based techniques in current

day fridges include plastic crystals,

hydrocarbons and even new forms

of magnetic technology.

INNOVATING @ IFA

MONOLITH

BY LIEBHERR

The BioFresh technology from Liebherr

ensures the ideal conditions for fresh goods

storage. Thanks to BioFresh, many foods can

be stored fresh for longer at a temperature

close to 0°C and with adjustable humidity.

The BioFresh-Plus technology in the fridge

compartment also comes with an added

benefit. The additional climate zone with

-2°C is ideal for the storage of fresh fish

and seafood.

» HALL 2.1 / STAND 201

“WEEK-LONG

FRESH”

WITH MIDEA

BCD 479

Consumers can enjoy

a better taste and live

a “more convenient

and healthier life” with

Midea’s week-long fresh

technology, included in the

company’s new product

on show for the first time

at IFA. Week-long fresh

space impresses with a

breakthrough intelligent

cooling technology that

keeps especially meat

and fish fresh for a week

without being frozen.

Ice crystals are minimised to 50nm which will

not damage the cells and texture and hence,

enable the food to stay fresh longer - and more

importantly, keep its optimal taste.

» HALL 5.1 / STAND 101

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

37


HOME APPLIANCES / KITCHEN LIFESTYLE

FRIDGES

PRODUCT SPOTLIGHT

IFA

IFA Home

& Entertainment

Electronics

IFA

Home

Appliances

ADVERTORIAL

AEG ELECTROLUX PROMOTES

“INTUITIVE” KITCHEN RANGE

AEG Electrolux this year launched

a brand-new kitchen range across

Europe. The new Electrolux kitchen

range leverages the simplicity of

Scandinavian design to offer a

“seamless aesthetic with attention to

detail and ergonomics”, making the

products intuitive to understand and

use.

The new Electrolux 800

MultiSpace fridge stands tall at 190

cm, providing extra space and visibility

of the ingredients. Through its unique

SpinView 360 rotating shelf for

complete access to food at the back of

the fridge, it helps optimise space and

minimise food waste.

» HALL 4.1 / STAND 101

KEY SELLING


POINTS

1 / Available in four finishes

– inox, black inox, black

glass, white glass

2 / Electronic touch screen

control system

3 / Inverter compressor

ensures greater energy

efficiency

SAMSUNG BRINGS THE FAMILY

TOGETHER IN THE KITCHEN

Samsung’s Family Hub refrigerator

aims to set new standards for

connected living, bringing the family

together in the kitchen. The Family

Board is a communal screen through

which family members can interact

with in a personalised way, as the

Family Hub helps foster true family

connection, food management, and

connected home experience in today’s

KEY SELLING


POINTS

1 / Scandinavian design

2 / Combined products

make for precise assisted

cooking

3 / More space from a builtin

fridge

fast-paced modern world. Meanwhile,

“Bixby” allows for a smarter, handsfree,

more personalised way to use the

Family Hub. Users can ask Bixby for

their morning brief while preparing

breakfast for the kids so they know

all of their daily essentials like the

weather and top news.

» CityCube HALL B / STAND 101

KEY SELLING


POINTS

1 / “View inside” function

means users can check

what’s in the fridge

remotely

2 / Meal Planner enables

users to create healthier

meals

3 / Dynamic screen saver

displays precious

memories

PREMIUM

REFRIGERATION

TAKES CENTRE

STAGE

Italian company GRF Domestic

Home Appliances has unveiled

its Cross-Door fridge-freezer

(CA91831) at this year’s IFA.

The product features a fridge

capacity of 367 litres and a

freezer capacity of 175 litres,

while the handles are integrated

to create a seamless look.

With an energy rating of A++,

this is a total no-frost model

that features humidity control

technology, while the doors

can be opened to 90 degrees,

enabling users to have good

access.

The product also features a

deodorizer filter, which uses

DOOR COOLING A MAJOR ASSET

FOR NEW LG FRIDGES

LG is presenting new bottom freezer

fridges at IFA whose key asset is “door

cooling”. Most refrigerators have all

the cool air coming from the back of

the compartment, but the new line

of fridges from LG has around 10%

of cooling coming from the top of the

unit, just above the door. The result,

says LG, is a 32% reduction in cooling

time, and cooling is more even. A new

algorithm, called linear cooling, also,

activated charcoal to remove

volatile organic compounds,

odours and other gaseous

pollutants from the air.

The product’s aluminium back

wall helps to restore the internal

temperature each time the

door is opened. In this way, the

food inside is not subjected to

sharp temperature changes

and remains fresh and well

preserved. If the door stays

open for more than 60 seconds,

the alarm system is activated,

warning that the door must be

closed.

» HALL 9 / STAND 106

says the Korean manufacturer, results

in more efficient and even cooling,

keeping food fresh longer. Folding

shelves add to the convenience of the

new fridges.

» HALL 18 / STAND 101

KEY SELLING


POINTS

1 / Faster – cools 32% faster

than previous models

2 / Fresher – food stays

fresher longer

3 / Convenient – new

folding shelves mean

big containers can fit

without reorganising the

entire unit

38


HOME APPLIANCES / KITCHEN LIFESTYLE

OVENS & HOBS

PRODUCT SPOTLIGHT

BOSCH PRESENTS NEW ACCENT

LINE CARBON BLACK

This year, Bosch is presenting the first Accent Line Carbon Black

hob with upgraded FlexInduction and interactive lighting – a new

highlight for everyone who values minimalist design, eye-catching

details, state-of-the-art, high-tech equipment and maximum

convenience. Like all the appliances in the Accent Line Carbon

Black, the 80-centimetre-wide hob with upgraded FlexInduction

and ComfortProfil stands out due to its elegant, stripped-back look,

including a jet-black glass surface. With no controls disrupting the

harmonious aesthetic, the appliance makes a striking impression

once it is running, with intelligent red LEDs lighting up the active

cooking area dynamically to suit the cooking situation at hand.

IFA

Home

Appliances

KEY SELLING


POINTS

1 / Smart: from the convenience

of a mobile device,

adjustments can easily be

made to temperature and

cooking time

2 / RemoteService function

means software updates

can be downloaded to an

appliance for installation

with great ease

3 / Unbeatable Miele quality and

durability

» HALL 3.1 / STAND 101

KEY SELLING


POINTS

1 / Elegant design

2 / PerfectFry and

PerfectCook sensors

ensure nothing boils over

or burns

3 / Smart: The clever

cookware recognition

system can always tell

where pots and pans are

located without the need

to separately switch on

each cooking zone that is

occupied

TAKE A LOOK INSIDE

Miele Art Line design

Miele presents its Generation 7000

series at IFA. FoodView technology

sends HD images from inside the oven

to the smartphone. And, for the first

time, this feature is even available

on pyrolytic self-cleaning models

in which the camera is subject to

intense heat. TasteControl regulates

temperature and moisture remotely

via smartphone, keeping dishes

warm, while the MotionReact feature

predicts the next step of the cooking

process and reacts to users it senses

approaching.

“Generation 7000 appliances guide

our customers through the cooking

process. Operating steps are intuitive,

processes are smooth and natural,”

says chief Miele designer Andreas

Enslin, adding “This new ease of

handling leaves greater room for

creativity”.

» HALL 2.1 / STAND 101

CANDY ADDS STEAM TO

ITS CONNECTED OVENS

Smart Steam has been added to Candy’s range of connected ovens,

which can be remotely managed and controlled, even with voice, using

the Candy simply-Fi app interacting with digital services such as Alexa

and Google Home.

Steam is described by Candy as being a distinctive feature across its

range of connected ovens, from basic to core models.

With a database of more than 200 automatic recipes developed by

Italian chefs, the connected ovens are able to guide the user directly

from the app, without having to choose the right program. In the

“Tips&Tricks” section of the app, there’s plenty of advice for the kitchen,

such as suggestions on how to dehydrate fruit or obtain a crunchy

chicken. The app also stores the most-used programs and remembers

the customers’ preferences.

» HALL 9 / STAND 213

KEY


SELLING

POINTS

1 / Control via Candy

simply-Fi app

2 / Database of more

than 200 recipes

3 / Steam cook

without losing

taste

KEY SELLING


POINTS

1 / Minimalistic design

2 / CookConnect combines

hob and hood

3 / VarioInduction

technology ensures that

everything is heated

evenly

SIEMENS PROMOTES A “CLEAR

CONCEPT”

With the iQ700 activeLight

model, Siemens home appliances

turn the hob into a screen with

intuitive operation. Designed to

be so minimalistic and clean as

to merge with dark countertops,

the activeLight hob from Siemens

home appliances is the first to

dispense with printing. Only

when cooking does the all-black

glass screen come to life, inspiring

with a “completely new user

experience”.

When switched off, the 80cm

glass ceramic completely merges

with the environment. After all,

there are no pre-drawn cooking

zones on their surface and no

control panel. In addition, it can be

inserted flush into the worktop.

In black granite, artificial stone

or ceramics, interior designers

and kitchen planners achieve a

consistent, clean aesthetic.

» HALL 1.1 / STAND 101

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

39


HOME APPLIANCES / KITCHEN LIFESTYLE

SMALL DOMESTIC APPLIANCES / COFFEE MACHINES

PRODUCT SPOTLIGHT

IFA

Home

Appliances

BARISTA QUALITY AT HOME

New from Krups – the Evidence

One fully automatic coffee machine

is described as simple, swift and

professional.

The brewing unit is the centrepiece

of the coffee machine and crucial

for releasing aroma. On top of

this, the manufacturer claims to

take the user friendliness of fully

automatic coffee machines to new

heights with what they describe as

a striking blacklight touch screen

KEY SELLING


POINTS

1 / Built-in metal brewing

unit that is heated

separately

2 / Touch screen colour

display with coloured

backlit coffee symbols

3 / Milk tube with nozzle

for direct insertion in

the milk carton

WHEN COFFEE IS MORE

THAN “JUST A DRINK”

A cup of coffee with family. A

cappuccino with one’s best friend.

Or simply a quick espresso. It’s

these moments that shape our

lives, says manufacturer Nivona…

because coffee brings people

together. It’s more than a drink.

It’s part of our culture… and an

invitation, all in equal measure. In

order to fully enjoy these

moments shared over a warm

colour display. 12 drink variations

are on offer, from espresso and

latte macchiato to tea. Three coffee

strengths and five degrees of

grinding are possible.

» ENTRANCE SOUTH (left)

STAND 101

beverage, Nivona have developed

new aroma technology and have

remastered their 8 series models.

The SPUMATORE DUOplus

creates exceptional milk froth

in each cappuccino and latte

macchiato: an experience in every

cup, at the press of a button.

» HALL 6.1 / STAND 104

DE’LONGHI DEBUTS

PERFECTA EVO

De’Longhi says that the Perfecta Evo

turns “every home kitchen into a

coffee paradise”.

With nine pre-installed coffee and

milk specialties and an additional

coffee pot function, the Perfecta Evo

also features four direct selection

buttons that can be used to choose

between the installed favourite drinks.

The “My Coffee” function also allows

one to determine individual settings of

the coarseness setting, aroma, coffee

and milk quantity. The large control

panel with its four-line text display

and extra-large keys for favourite

drinks ensure intuitive and convenient

operation. A patented LatteCrema

System means users can enjoy the

particularly fine-pored milk froth

for the perfect cappuccino or latte

macchiato.

» HALL 1.1 / STAND 202

KEY SELLING


POINTS

1 / Nine pre-installed coffee

and milk specialties

2 / Create individual settings

with My Coffee function

3 / Programme up to six cups

simultaneously


KEY SELLING POINTS

1 / Bluetooth module

The modern operation of these

machines via app offers a new

level of comfort – and a variety of

information on the subject of coffee

enjoyment as well.

2 / Easy cleaning

Nivona have kept the cleaning

procedure simple, speedy and

intuitive, too.

3 / Aroma Balance System

or “Barista in a box”

With this function, one can finely

adjust the extraction to get the

“perfect” taste.

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

41


HOME APPLIANCES / KITCHEN LIFESTYLE

SXXXXXXX

PRODUCT SPOTLIGHT

IFA

Home

Appliances

42


HOME APPLIANCES / KITCHEN LIFESTYLE

SMALL DOMESTIC APPLIANCES

PRODUCT SPOTLIGHT

IFA

Home

Appliances

BROAD FUNCTIONALITY

FROM NEW BRAUN HAND BLENDER

As a world’s first at IFA, Braun

is presenting the MultiQuick

7 hand blender which uses

ACTIVEBlade technology. The

knife blade moves up and down,

easily blending all types of food.

The innovative and flexible

mixing foot offers 250% more

active cutting area, making this

blender a clever kitchen aid that

effortlessly handles any task.

As a result of the SmartSpeed

technology, there are no more

fixed speed levels. Instead, the

speed is set intuitively through

one keystroke. The powerful 850-

watt blender comes complete

with an extensive accessory kit.

The largest version includes a

whisk attachment, a potato and vegetable

masher and a chopper. The 1.5-litre

kitchen machine attachment also enables

even larger quantities to be prepared

quickly with the MultiQuick 7.

» HALL 1.1 / STAND 202

KEY


SELLING

POINTS

1 / Wide range of uses

thanks to multiple

accessories

2 / 250% more cutting

area

3 / Multi-speed for

intuitive blending

KEY SELLING


POINTS

1 / Patented technology and 12

preconfigured grilling programmes

2 / Intuitive operation

3 / Automatic measuring function for

food to be grilled

NOW ANYONE CAN BE

A GRILL MASTER

The new Tefal OptiGrill Elite GC750D can, says its

manufacturer, guarantee perfect results for all kinds

of food, from rare to well done, steaks to sausages,

sandwiches and vegetables. OptiGrill’s patented

technology automatically adapts grilling temperatures

and times to the thickness and type of ingredient to be

grilled. Steaks, burgers, chicken, sausages, bacon, fish,

seafood, sandwiches, potatoes, aubergine, peppers and

tomatoes: 12 automatic programmes cover all these

tasty grill favourites. Up to four portions can be grilled

at the same time on the 600 sq cm grill area. The Tefal

OptiGrill Elite is being launched on the global market this

month for a recommended retail price of €329.99.

» ENTRANCE SOUTH (left) / STAND 101

KEY


SELLING

POINTS

1 / Monitor multiple

meats with four

probes

2 / Built-in Wi-Fi link

for long-range

monitoring

3 / Cook without a

smart device using

built-in screen

THE SMART WAY TO COOK

MEAT

Following on from

the MEATER+, the

first wireless meat

thermometer from

Apption Labs, comes the

MEATER Block, a smart

and easy way to cook

multiple meats at the

same time and exactly to

how each person prefers

it. The MEATER block

can be used in two ways.

Firstly, users can use the

MEATER app or a touch

control screen, where

speakers provide audible

notifications when the

probes are ready. The

MEATER Block can also

be connected to Wi-Fi,

which when used with

the app, enables users to

step away from the BBQ,

while the app will guide

users through the whole

cooking process.

» HALL 26 / STAND 233

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

43


HOME APPLIANCES / KITCHEN LIFESTYLE

SMALL DOMESTIC APPLIANCES

PRODUCT SPOTLIGHT

KEY SELLING


POINTS

1 / Fully portable

2 / Extremely quiet

operation

3 / Can be connected

to a smartphone via

Bluetooth for smarter

blending

THE SKYOVEN JUST GOT BIGGER

Redmond has increased the

capacity of its counter-top

SkyOven to 35 litres, which the

company claims is larger than

conventional non-embedded

ovens.

The smart mini oven features two

independent heating elements

and fan to create additional

convection. The touch control

panel allows users to select from

the 16 automatic programmes and

they can independently adjust the

IFA

Home

Appliances

cooking parameters and delay the

start of the cooking.

When connected to the R4S

Gateway app on an Android device,

users can run any automatic

programme, no matter how far

from home they are. The app allows

users to fully control the cooking

process and sends a notification of

its completion.

» HALL 8.1 / STAND 213

ULTRA-SILENT MOBILE

BLENDER FROM MILLO

Lithuanian company Millo Appliances

is showcasing its new blender at

IFA for the very first time, and

the company says it has a unique

approach to the process of blending

drinks.

The Millo blender is buttonless,

cordless and has a portable cup,

meaning it can be used and taken

anywhere. It can be controlled by

touching anywhere on its surface.

It can also be connected to a

smartphone through its app, which

can be used for automated blending.

Millo runs on AirDrive technology,

which the company says makes it

three times quieter than average

blenders. Its battery is fully charged

in 120 minutes, which is enough to

power up to 10 smoothies.

» HALL 10.1 / STAND 127

KEY SELLING


POINTS

1 / Size: 35 litres

capacity

2 / 16 automatic

programmes

3 / Users can control the

oven remotely

44


HOME APPLIANCES / KITCHEN LIFESTYLE

SMALL DOMESTIC APPLIANCES

PRODUCT SPOTLIGHT

IFA

Home

Appliances

ADVERTORIAL

KEY SELLING


POINTS

1 / Six-litre capacity (holds

8+ servings)

2 / Locking Lid makes

the container airtight,

perfect for transporting

meals

3 / Tempered glass lid for

easy handling when

cooking

PROFESSIONAL

COOKING

SIMPLIFIED

With the new Russell Hobbs

Sous Vide Slow Cooker, users

can experience the very best

of cooking, giving them the

freedom to cook in three

different ways, all with this

one appliance. Enjoy a slow

cooked midweek casserole, a

tender Sunday roast chicken

using the Temperature Probe,

or the perfect Friday night fillet steak

cooked sous vide. Whether users are

whipping up every day family favourites

or entertaining guests, the Russell Hobbs

Sous Vide Slow Cooker helps keep your

preparation and cooking time low.

With one easy to use removable ceramic

pot, cleaning the Sous Vide Slow

Cooker is effortless, while an integrated

handle probe transforms an everyday

slow cooker into a professional sous

vide machine, regulating the water

temperature and making sure your food is

cooked to perfection.

» HALL 4.1 / STAND 208

A SMART TWOSOME FOR

FAST CREATIVE COOKING

Krups arrives at IFA this year with a new

“dream team”: Cook4Me+ Grameez. The

name “Grameez” stands for the combination

of externally connected scales (gram) and the

smart multicooker Cook4Me+ Connect that

eases cooking (“Eez” comes from easiness).

Together, the two kitchen aids allow one to

simply cook fresh ingredients faster and easier.

Users can connect the scales to a Cook4Me

app on a smartphone. For people with little

KEY SELLING


POINTS

1 / Infinite source of

inspiration with smart

recipe recommendations

2 / Precise step-bystep

instructions for

successful results all

round

3 / Customisable: Users can

customise recipes to suit

individual taste

cooking experience, the app guides them step by step through

preparation, using an intuitive scroll ‘n click system either on the

display or on their smartphone.

» Entrance South (left) / 101

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

45


BUYERS' GUIDE

NOMADIC

LIFESTYLE

JUICERS

MARKET

According to market analysts

GfK, juicers have been

experiencing a decline in

global sales over the past

year due to market saturation

and some spill-over of

sales into the liquidiser segment,

as liquidisers also are

capable of producing juice.

Overall sales of juicers and

liquidisers have nevertheless

continued to rise in Asia

– Pacific, as well as in MEA.

STATE OF PLAY

With the growing trend for in-home juicing,

consumers no longer have to purchase

their drinks at a fruit bar at great expense.

Delicious drinks can now be made in the

home, using a juicer. Juicing extracts the

INNOVATIONS TO LOOK FOR AT IFA

THE ONSET

OF SLOW JUICERS

Slow Juicers, also known as

masticating juicers, are seeing

a spike in interest – particularly

in high-end retail, where the

exceptional quality of the product

by far outweighs higher price

points. Slow Juicers work by

crushing the fruit or vegetables into

juice, and more nutrient content

can be found in the juice. The

biggest advantage of slow juicers

is their ability to process leafy

greens like mint, kale, sprouts,

wheat grass, and other herbs.

CONTROLS AND POWER

juice from fresh fruits or vegetables. The

resulting liquid contains most of the vitamins,

minerals and phytonutrients found

in the whole fruit.

Juicers are usually much more powerful

than regular blenders or smoothie

makers. Motors range from 150-1500

watts, depending on the model and price

range. Most have two speed options, one

each for hard and soft produce, although

some higher-end models can have more.

Masticating versions often have a reverse

button to help clear blockages.

Within this category, some of the

main factors to consider are: motor

quality, torque, which is very important,

engineering quality, design and the

capacity to be able to place whole fruits

and vegetables into the feeding chute.

EXTRA-LARGE

FEED CHUTE

Some juicers have extralarge

feeding tubes that can

fit apples and other fruit

whole. This saves time, as

you don’t need to mess about

pre-chopping fruit and veg.

Read the instructions, though,

as some models still suggest

you do some preparation - like

coring apples, for example.

With other juicers, the user

needs to peel and cut fruit

or vegetables before feeding

them in for juicing.

CONTACT

Nevin Francis

Global Insights Manager

Small Domestic Appliances

nevin.francis@gfk.com

THE FUTURE

Consumers are continuing

to focus on the issue of

convenience. Juicers are

particularly popular right

now and the category shows

no signs of abating. Juicers,

with their professional

performance, artisan quality

and iconic design, empower

consumers to explore their

culinary creativity. Moving

forward, this category will

enable users to create high

quality treats, but also give

them an increasing choice

of colour and design options

to suit a variety of tastes.

INNOVATING @ IFA

KUVINGS’ EVO820

NAMED “BEST JUICER”

BY THE INDEPENDENT

Kuvings’ premium juicer, the EVO820, has

been awarded the title of “the best juicer” in

the UK among the 11 Best Juicers selected by

the British newspaper The Independent. The

publication named the EVO820 as the “Rolls

Royce of juicers”. The Kuvings EVO820 has

an 82mm chute to fit whole round fruits such

as apples, oranges, lemons and kiwifruit

without having to pre-cut them. Moreover,

it is now easier to clean with a wider pulp

outlet, and its smart cap prevents juice

dripping and enables mixed juicing and

easy cleaning.

» HALL 6.1 / STAND 112

JUICE&LIVE 3000

EASYCLEAN FROM SPAIN

Spain’s Cecotec Innovaciones is presenting its new Juice&Live

3000 EasyClean at IFA. A 150-watt cold-press blender, it features an

innovative EasyClean filter, designed for a much easier cleaning that

traditional steel filters. It also enables the preparation of home-made

ice creams with frozen fruits. The manufacturer claims this model

emits less noise than conventional blenders - 75 dB vs 80-95 dB.

It has a non-drip lid to avoid splashing and improve mixing and can

be cleaned with a single cup of water, allowing the user to reuse it

immediately.

» HALL 9 / STAND 212

46


HOME APPLIANCES / KITCHEN LIFESTYLE

SMALL DOMESTIC APPLIANCES / JUICERS

PRODUCT SPOTLIGHT

IFA

Home

Appliances

KEY SELLING


POINTS

1 / No need to cut up fruit or

vegetables

2 / Easy cleaning thanks to rinse

function

3 / Understated British design

KENWOOD PRESENTS

THE PUREJUICE

PROSCROLL JUICER

A product from De’Longhi, the Kenwood

PureJuice Pro is designed to extract every

bit of goodness from even the most fibrous

fruits and vegetables. The manufacturer

claims that every nutrient is released and

preserved so the juice looks better, lasts

longer and tastes amazing. The PureJuice

Pro has the capacity to produce up to one

large jug each time. There is no need to cut

up fruit or vegetables before they go in,

and the powerful induction motor means

one can be enjoying juice in seconds. Then,

when juicing is done, the rinse function

keeps cleaning hassle-free.

» HALL 1.1 / STAND 202

» HALL 1.2 / STAND 222

KEY SELLING


POINTS

1 / Super large filling tube

2 / Processing unit housing

made of unbreakable

Tritan

3 / Quiet operation

SWISS RELIABILITY

ADDS VALUE

TO SLOW JUICER

The super-large filling tube of the Solis XXL

Multi Slow Juicer swallows whole fruit,

vegetables and even herbs or wheatgrass.

With a 75mm diameter chute, the wellproven

cold press technology of the Solis

juicer processes hard and soft ingredients

to prepare wonderful sources of vitamins

and creative drinks.

Solis was founded in 1908, and today,

research, development and production

facilities are located in Ticino, Switzerland,

with Solis appliances available in more

than 40 countries around the world. As

a Swiss company with a long and rich

tradition, genuine values such as reliability,

trust and sustainability are particularly

important to Solis. A high level of quality,

design and functionality are core values

of the manufacturer. Solis only introduces

new products after they have undergone

extensive internal and external testing.

» HALL 7.1c / STAND 107

GERMAN BRAND

H.KOENIG PRESENTS

NEW HORIZONTAL

JUICER AT IFA

The new H.Koenig

horizontal juice extractor

HSX16 allows users to

enjoy fresh, tasty and

healthy juices. Its slowspeed

gentle pressure

technology and bladeless

propellers ensure juice

quality with maximum

nutritional intake, without

altering fruit benefits and

with minimal waste.

Experts in small domestic

appliances, H.Koenig offers a large

product range for the entire house

and the family (cooking, robots, floor

care, linen care…) based on three

key principles: reliability, efficiency

and design. The manufacturer says

the common point between all its

devices is reliability.

» HALL 9 / STAND 104

KEY SELLING


POINTS

1 / Elegant and modern

design

2 / Easy to clean and

disassemble

3 / German manufacturing

quality

NO FRUIT TOO TOUGH

Spain’s Sanysan Appliances SL

(SOGO) is presenting a powerful

citrus and pomegranate juice

extractor at this year’s IFA.

Featuring an elegant functional

design with press handle and a

powerful motor to extract juices

from tough fruits, along with a

stainless-steel filter, the Sanysan

juicer also has different cones for

orange or lemon squeezing.

Founded in 1981, SOGO began

its journey under humble

circumstances. The company

began at a small office in the

city of Barcelona, where the

idea of creating high quality

household appliances with

resistant and long-lasting

materials was born. Today,

the group has a number of

quality products on show at

IFA.

» HALL 10.1 / STAND 111

KEY SELLING


POINTS

1 / Safe stand with non-slip

feet

2 / Dismountable for easy

cleaning

3 / Automatic start/stop

function by pressing

juicer cone with press

handle

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

47


HOME APPLIANCES / BATHROOM LIFESTYLE

IFA

Home

Appliances

BEURER UNVEILS KEY

HEALTH INNOVATIONS

Georg Walkenbach

Managing Director, Beurer

ASTHMA IS

PREDICTED TO RISE AND

THERE ARE ALREADY

300 MILLION ASTHMA

SUFFERERS WORLDWIDE

Celebrating its 100th anniversary this year,

Beurer is presenting a number of exciting

additions to its diverse range at IFA. We spoke

to Georg Walkenbach, managing director of

Beurer, and started by asking him about the

company’s new product to counteract back pain.

Often, people’s posture

is not ideal as they sit in

a crunched position, with

stiff shoulders and don’t

move. The new Beurer PC

100 PostureControl, which

launches at IFA, reminds

users to switch position. In

addition, it also has a couple

of training programmes to

strengthen your back and

your shoulder areas. This

new product is the result of

a collaboration with start-up

business 8sense.

How does PostureControl

work?

Two of the biggest problems

nowadays are back pain and

breathing problems, like

asthma. Users just clip it onto

their collar, and it will stay in

position and detect whether

they are upright or crunched.

Whether users move or not

the PostureControl really

helps position users perfectly

with their computer and in

the best working position.

Tell us more about the

increasing problem of

asthma?

Asthma is predicted to rise

and there are already 300

million asthma sufferers

worldwide, 10% of whom are

based in the EU. In addition,

many patients are seeking

alternative treatments to

medication. The Beurer

Maremed humidifier is

manually filled with water

and salt. Using patented

technology, its filter purifies

the air and a UVC lamp purifies

the outgoing humidified air.

Maremed eliminates 99% of

bacteria and viruses and can

also be used preventatively

against common allergies

such as hayfever

» HALL 4.1 / STAND 212

48


HOME APPLIANCES / BATHROOM LIFESTYLE

BEAUTY & GROOMING

PRODUCT SPOTLIGHT

ADVERTORIAL

GIVING PROFESSIONAL

BLOW DRY RESULTS

With the new Remington Curl &

Straight Confidence hairdryer, users

can create a salon-quality, bouncy blow

dry with its curling nozzle, while the

45mm barrel brush requires minimum

technique for maximum results.

If a smooth sleek look is the go-to for

users, the extra wide, slim smoothing

nozzle is perfect, and for naturally curly

hair there’s even a diffuser attachment

to enhance your natural curl or bounce.

The Curl & Straight Confidence

KEY


SELLING

POINTS

1 / Curling nozzle,

smoothing nozzle and

barrel brush included

2 / Lightweight yet

powerful airflow for fast

drying, 2200W/90km/h

air speed

3 / Variable heat slide

controls – 3 heat/2

speeds

hairdryer has a 90km/h airflow and

ceramic grille. Allowing the heat and

air to be distributed evenly, users can

create stand out styles.

Part of the range includes the Curl

and Straight Confidence Straightener

with twisted plates for easy curling

and straightening to style bouncy

curls, soft waves or a sleek straight

look.

» HALL 4.1 / STAND 208

ADVERTORIAL

WAHL LAUNCHES FULLY

WASHABLE TRIMMER

Wahl, which this year celebrates

its 100th anniversary, said it is

above all a source of breakthrough

novelties conceived to match

present and future users’ grooming

needs and aspirations. At this

year’s IFA, Wahl is launching a fully

washable trimmer (IPX7) with

adjustable guide combs.

The IPX7 rating stands for a

showerproof unit that can be rinsed

clean and used under the shower.

KEY SELLING


POINTS

1 / Waterproof

2 / Superior precision and

control

3 / Lithium-Ion Technology:

100 minutes of runtime

after 60

minutes of

charging

IFA

Home

Appliances

The Aqua Trim is made in Europe

and features a wheel mechanism

combined with two variable guide

combs allowing users to achieve

38 different cutting lengths with

0.5 mm incremental steps between

1 and 20 mm.

» HALL 7.1 C / STAND 104

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

49


HOME APPLIANCES / BATHROOM LIFESTYLE

BEAUTY & GROOMING

PRODUCT SPOTLIGHT

IFA

Home

Appliances

IFA

IFA Home

& Entertainment

Electronics

KEY SELLING


POINTS

1 / Convenient “step on”

switch

2 / Pleasant design fits a

broad range of décors

MEDISANA PRESENTS

MOTIF GLASS SCALES AT IFA

Medisana’s new scales come in four

designs. Whether trendy, geographical

patterns or funny and stylish lettering

- the motifs all radiate a good mood in

the bathroom.

Thanks to the invisible LED display,

which is only shown when weighing, and

the large, easy-to-read LED illuminated

figures, the flat-designed motif glass

scales are particularly space-saving and

fit into any bathroom ambience. Four

high-precision strain gauge sensors

3 / Body analysis also

measures body fat, body

water, muscle percentage

and bone weight

ensure accurate measurement results,

and their tread surface made of six

millimetres of extra-clear safety glass

guarantees the necessary safety. Up

to a maximum load capacity of 180

kilograms, the scales can be switched

between kilograms, pounds and stones.

» HALL 6.1 / STAND 103

PANASONIC PRESENTS

ADVANCED RF FACIAL

DEVICE AT IFA

Panasonic’s new anti-aging beauty

device, the Advanced RF Facial Device

EH-XR10, addresses the face line, smile

line, and corners of the eyes.

The EH-XR10 is the latest tool in

Panasonic’s premium beauty family,

combining two advanced technologies:

radio frequency (RF) and ultrasound,

which have long been successfully used

in beauty clinics and cosmetic institutes

thanks to their skin-tightening

properties.

The novel tool has been developed for

the areas of the face where skin aging

is most visible, such as the first wrinkles

KEY SELLING


POINTS

1 / Technology – a combination

of RF and ultrasound

2 / Design – distinctive head

shape with a springy

support surface adapts

to the skin surface and

massages it gently

3 / Adaptable – with threestage

temperature setting

around the eye area, on the forehead or

in the area of the nasolabial folds.

» HALL 5.2 / STAND 101

KEY SELLING


POINTS

1 / Employs IPL technology with

>250,000 light pulses

2 / Five light intensity settings for

different skin tones

3 / Integrated UV filter to protect

the skin

PERMANENT HAIR REMOVAL

FOR MEN… YES, WE CAN!

Philips Lumea for Men gives

permanent hair-free skin… basically a

well-groomed body without too much

effort.

Intense Pulsed Light Technology (IPL)

heats the root of hair, causing it to fall

out naturally. Thanks to Lumea for

Men, users can enjoy hair-free skin for

up to eight weeks without any “stubble

alarm”.

The application is very simple: in the

first six to eight weeks, treatments

should be repeated every two weeks,

after which they are only required

every four to eight weeks. Lumea for

Men can be used for virtually all areas

on the body. It is particularly suitable

for men with dark hair and light skin.

» HALL 22 / STAND 101

50


HOME APPLIANCES / BATHROOM LIFESTYLE

HEALTH & WELLNESS

IFA

Home

Appliances

SANYEI BACK AT IFA WITH BROADER

RANGE OF ORAL CARE PRODUCTS

After a successful launch

at IFA 2018, Sanyei is back

in Berlin with its oral care

brand ION-Sei. We asked

Ayako Wasiliew, Sales and

Marketing Director, Sanyei

Germany, what’s new from

the company at IFA this

year:

The main focus for IFA 2019 is

our oral care brand ION-Sei. As

an addition to our current product

line-up, we are introducing a new

attachment – dental floss – and

new types of brush attachments

for our electric ION-Sei

toothbrush.

Ayako Wasiliew

Sales and Marketing Director,

Sanyei Germany

SMART TEXTILES

WARM UP

Winner of a Red Dot Award and the HK

Smart Design Award, the KnitWarm

Wrap soothes muscles with a patented

self-heating module, providing warmth,

compression and support with stretchable

braces. Designed and made in Hong

Kong, KnitWarm is a soft, breathable

and stretchable heat-conductive smart

textile, which relieves joint discomfort and

enhances injury recovery. It warms up in

30 seconds with a 5V2A power bank, and

can be operated by an app. The company

distributes various heat-conducting

lifestyle items ranging from travel gadgets

to personal health care products, including

eye masks and knee sleeves.

» HALL 26 / STAND 348

Please tell us more about your

ION-Sei product and what sets it

apart in the market.

The ION-Sei is an innovative

high-end electric toothbrush

and a combination of patented

Japanese technology and German

product design. The exclusive

Ion-Technology of the ION-Sei

suppresses the bacteria-causing

plaque, enabling a longer lasting,

deeper clean. Our gentle-ongums

brushing has been specially

designed to take better care of

your mouth. We simply call this

“gentle-brushing”. The ION-Sei

is available in two colours, Day

White and Lake Blue. It is light and

travel-friendly and can be charged

by USB.

What is your strategy with regard

to retail business, and sales across

Europe?

The retail business is shifting more

and more towards online sales.

However, we found in recent

market research that electric

toothbrushes are still mainly sold

in offline sales channels. As ION-

Sei’s technology is quite complex,

it is necessary to explain the

functions properly to consumers.

We would like to find a good

balance between offline and online

sales in our strategic approach

» HALL 7.1A / STAND 107

THE ION-SEI

SUPPRESSES

THE BACTERIA-

CAUSING

PLAQUE

KEY SELLING


POINTS

1 / Produces heat quickly

2 / Can be used on different parts

of the body

3 / Soft, comfortable and

aesthetically-pleasing

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

51


REGION

SPOTLIGHT ON

GERMAN SPEAKING COUNTRIES

GERMANY EMBRACES

INDUSTRY 4.0

The Miele Group executive board: Dr Stefan

Breit (left – Technology), Dr Reinhard Zinkann

(Executive Director and Co-Proprietor), Olaf

Bartsch (Finance and Administration), Dr Markus

Miele (Executive Director and Co-Proprietor) and

Dr Axel Kniehl (Marketing and Sales)

Germany is Europe’s largest national economy

and ranks fourth as the largest economy by

nominal GDP in the world. It is now looking to

consolidate its leading position by adopting

future technologies

Germany – and the rest of the

DACH region that includes

Austria and Switzerland

– is a key location for the

manufacturing industry

and German Chancellor

Angela Merkel’s initiative

for Industry 4.0, where

manufacturing and

connectivity go hand-inhand,

is gaining momentum.

The number of Industry 4.0

deals in the DACH region in

2018 was more than 600, up

from 513 in 2017.

Industry 4.0 has become

an integral part of business

for manufacturing and

technology players.

Companies including Bosch

and Siemens are leveraging

the benefits of Industry 4.0

to bolster the efficiency

and effectiveness of their

operations.

With AI, industry players

can optimise the use of

connected systems and

pursue breakthrough

innovation, while machine

learning allows for large

amounts of data to be used

in making predictions and

optimising manufacturing

processes.

At the end of 2018, the

German government

adopted its Artificial

Intelligence Strategy, the

main goal of which is to

make Germany and Europe

leaders in the development

and use of AI technologies.

The government plans to

invest around €3bn for this

purpose.

Peter Baumgartner, an

advisor at Hampleton

Partners, says: “Companies in

the region are transforming

their businesses by buying,

funding or partnering with

experts in these fields

to ensure they are wellpositioned

for the Fourth

Industrial Revolution –

Industry 4.0.”

Siemens takes lead role

in European patent

applications

German industrial giant

Siemens submitted more

patent applications than any

other company in Europe

in 2018, advancing to first

place in the European Patent

Office’s application rankings.

With 2,493 patent

applications, Siemens

relegated last year’s leader,

Huawei, to second place,

followed by Samsung and LG.

In 2017, Siemens had taken

second place. The last time

the company was ranked

number one in Europe was in

2011.

More than 25% of the

patents were in the

areas of Industry 4.0 and

digitalisation, where Siemens

submitted considerably more

applications for intellectual

property rights than in the

previous year. The company

also reported a substantial

increase in the areas of

artificial intelligence and

cyber security.

“The ranking proves that

Siemens is continually and

consistently delivering

outstanding innovation

work, in particular, in digital

technologies,” head of the IP

department at Siemens Beat

Weibel says.

Siemens holds a total of more

than 65,000 patents. The

company submitted around

3,900 patent applications

and 7,300 invention

disclosure reports worldwide

in fiscal 2018. Based on

220 workdays a year, this

represented an average of 33

inventions per day.

Miele targets long-term

growth

German family-owned

appliance manufacturer

Miele has an enviable

position in the market. The

company is able to execute

long-term visions, without

having to satisfy the demands

of shareholders.

In its 2018/19 financial

year, which ended on June

30, 2019, Miele grew sales

by 1.5% to €4.16bn. In its

120th year of existence,

Miele successfully staged the

biggest product launch in its

history, thereby improving

the basis for future growth.

The company’s employment

figures in Germany, in that

period, stood at 20,221,

while investments of €256m

were made during the

financial year.

While current economic

risks continue to persist

and fundamental changes

have been wrought in the

competitive landscape, Miele

has set itself the target of

achieving stronger growth

in the current 2019/20 fiscal

year and beyond.

SIEMENS

HALL 2.1 / STAND 101

MIELE

HALL 1.1 / STAND 101

52


© Thomas Keller

HOSPITALITY / RESTAURANTS / BARS

CLUBS / EVENTS / SHOPPING / CULTURE

Where stunning lake scenery meets

history and architecture

Peace and calm just a short journey from the city

Visiting the lakes to the

southwest of Berlin is a

refreshing and sometimes

surprising change for those

accustomed to the pace of the

city. Just 20 minutes’ drive or a

short S-bahn ride from the IFA

show grounds, the Wannsee

district is made up of a

collection of lakes surrounded

by historic mansions. Many

of these stunning villas were

built in the latter 1800’s in the

early years of the Wilhelmine

Empire as very stately

summer abodes. Many have

been inhabited by the rich and

famous from around the world

over the past century.

A good way to start a visit

to Wannsee is at the Sansouci Restaurant,

a short walk from the station right next

door to the villa of the infamous Wannsee

Conference. It’s a lovely place for a whitelinen

lunch either with a large group or têteà-tête,

with good German food and service

with wine or beer. The view of the lake is

splendid.

From Wannsee you can enjoy an

approximately two-hour tour of the

Wannsee: lakeside calm just 20 minutes outside Berlin

gorgeous Havel Lakes, venturing beyond

Little Wannsee to Pohlesee, Stölpchensee,

Griebnitzsee, Glienicker Lake, Jungfernsee

and over the Havel, then back to Wannsee.

You can then relax on the beach or enjoy a

walk into the picturesque wilderness areas

along Wannsee and Oberhavelsee, to see

where the painter Max Liebermann or the

dramatist Heinrich von Kleist lived and

worked.

© Bestbubi

If you wish to finish the day here,

head to the Clubrestaurant

am Wannsee im MYCvD. This

beautiful restaurant at the

Wannsee Lake shore in the yacht

club has excellent food and drink,

wonderful staff and superb

service, not to mention a great

view. As it is inside the yacht

club, visitors need to ring at the

gate to be buzzed in.

Alternatively, if you want

something a little more relaxed,

try the Loretta am Wannsee

beer garden – a shaded and

very pleasant place right in the

heart of Wannsee, with excellent

German food, and – well, you

guessed it – beer. Prices are

very reasonable. A little tip, however, is

that if you have an aversion to wasps, it can

sometimes be a challenge as there can be

quite a few here looking to snack on your

plate!

You will come back from Wannsee culturally

enlightened and with memories of

stunningly beautiful scenery.

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

53


The Pearl

Restaurants

Dae Mon

DAE MON –

OPEN MINDED CUISINE

Dae Mon, located between Monbijoupark and

Hackescher Markt, offers “open minded cuisine”

according to chef Raphael Schünemann. With

an open kitchen and avant-garde styling, the

restaurant offers a bold combination of dishes,

with influences from Europe, Japan and Korea

and beyond. Currently rewarded with 14 Gault-

Millau points there are a number of meal options,

including the seasonal 4-course Dae Mon

menu which caters to the guests‘ tastes with a

corresponding wine accompaniment and the Chefs

Menu, which includes 9 sophisticated courses,

each with high-quality wine accompaniment. There

is also a weekly changing business lunch available,

reflecting the restaurants position surrounded by

office buildings.

Opening hours: Mon - Fri: 12:00 mid-day - 2:30

pm; Tue - Thu: 6:30 pm - 10:30 pm; Fri - Sat: 5:30

pm - 10:30 pm

Dae Mon

Monbijouplatz 11, Berlin Mitte

www.dae-mon.com

Tel: +49 (0)30 26 30 48 11

Metro: S Hackescher Markt S3, S7, S9

THE ENTRECÔTE

The Entrecôte is a restaurant and brasserie right

in the heart of Berlin, reflecting the spirit of Paris.

While the “brasserie lifestyle spirit” can normally

only be found in Paris, loved by many poets, writers

and artists, The Entrecôte has brought this esprit

to life in Berlin.

You will find typical French cuisine, such as Le

Saumon Fumé, Les Escargots, Le Foie Gras, Les

Huitres Fines de Claires, and that’s just the starters.

The Entrecôte has maintained its independence

and Berlin style, and has not copied the interiors

of its Parisian cousins. The modern and elegant

but very comfortable interior is a priority of the

management.

Open Monday to Friday 11.30 am to midnight;

Saturday and Sunday 5.30 pm to midnight

The Entrecôte

Schützenstraße 5, 10117 Berlin Mitte /

Checkpoint Charlie

Tel: +49 (0)30 20 16 54 96

info@entrecote.de

Metro: U Kochstrasse U6

The Entrecôte

Clubs

THE PEARL

The Pearl is a premium nightclub and event

location in Berlin which opened in September

2013. The venue lies centrally on Kurfürstendamm

and has a large round bar with stylish chrome

installations, and lounge area by the high

panoramic windows offering a great view of the

waterfall in Fasanenstrasse. The most modern

event technology is used, with a retractable DJ

desk and separate sound equipment as well as

individually controllable light installations upon

the ceiling.

From the bar, guests reach the original club with its

LED dance floor with its bespoke ambient lighting.

From the semicircular VIP area guests have a view

of the glazed DJ desk and the dance floor. The club

can also be entered by a separate entrance.

Opening hours: Monday: 11.00 pm - Open end ;

Thursday: 6.00 pm - Open end; Friday - Saturday:

11.00 pm - Open end

The Pearl

Fasanenstraße 81, 10623 Berlin

Tel: +49 (0)30 31518890

www.thepearl-berlin.de

Metro: S & U Zoologischer Garten U1, U9, S

ANCE ON THE WATERSIDE

Museums & Exhibitions

GROPIUS BAU

The Gropius Bau is one of Europe’s most

important exhibition venues. With its acclaimed

contemporary and archaeological exhibitions,

the Gropius Bau has consistently opened up

new realms of experience and established its

international reputation.

The current exhibition Garden of Earthly Delights

sees over 20 international artists using the space of

the garden as a metaphor for the state of the world,

in an exploration of the complexities of our chaotic

and increasingly precarious present. Wu Tsang’s

solo exhibition There is no nonviolent way to look

at somebody presents films in dialogue with her

sculptural practice, working with the interaction of

glass, light and text.

Opening Hours: Wednesday to Monday: 10.00 am

- 7.00 pm

Gropius Bau

Niederkirchnerstraße 7, 10963 Berlin

Tel: +49 (0)30 254 860

gropiusbau.de

Metro: S Anhalter Bahnhof S1, S2, S25, S26

Gropius Bau

54

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