IFA International 2019 Week-End Edition






Richard Barnes




We are living in a scripted world that is being

increasingly generated, driven and governed by

data. Algorithms scan data from various sources in

search of patterns that reveal something about our

future selves.

Using the slogan “Shifting Patterns – The Rise of

Dataism”, this year’s IFA+ Summit is taking a closeup

look at the growing power of data, the ensuing

responsibilities and the potential dangers to present

social structures.

The subject matter of the IFA+ Summit is covered by

four clusters: “Society”, “Interaction”, “Intelligence”

and “Experience”. The IFA+ Summit is IFA’s future

forum, and its many international speakers deliver

a preview of the development of disruptive

technologies in the digitally interconnected future.

A broad range of internationally renowned experts

are discussing the risks and opportunities presented

by data use. Whether it be a former advisor to the

White House and NATO, or consultants to leading

businesses such as Amazon and Microsoft, these

speakers will be offering a well-founded overview

of the “brave new world” of dataism. They will

anticipate future results from various angles that

are ahead of us – the good and the potentially bad.

Since 2014 the IFA+ Summit has served as the think

tank for IFA, the world’s leading show for consumer

and home electronics. This year more than ever, it

will play a key role in setting a course for a better

future for the industry… and the world

Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu Consumer & Home Electronics (left);

Yoshihiro Seki, State Minister of Economy, Trade and Industry, Japan; and Dr Christian Göke, CEO, Messe Berlin.

IFA 2019



At a time when manufacturing companies are increasingly global – sourcing

from all over the world – who better to open the show than the German-

British-Canadian singer/songwriter Alice Merton, known primarily for her

hit song No Roots.

Merton was the star act at this year’s

glamorous IFA opening gala at the Palais

am Funkturm, attended by 600 VIPs from

the worlds of industry, politics, business and


The stellar line-up at the opening evening

included actors Gesine Cukrowski, Caroline

Beil, Tina Ruland, Victor Schefé, Hardy

Krüger jr. as well as Dominic Raacke and

Stephan Grossmann. Presenters Gülcan

Kamps, Caroline Beil, Hadnet Tesfai and their

colleague Anastasia Zampounidis graced

the red carpet. Former GNTM models Toni

Dreher, Klaudia Giez and Fata Hasanovic as

well as numerous other prominent

personalities were also present at the gala.

Opening speeches were delivered by

Berlin’s Governing Mayor, Michael Müller;

Hans-Joachim Kamp, Chairman of the

Supervisory Board of gfu Consumer & Home

Electronics; and Yoshihiro Seki, State Minister

of Economy, Trade and Industry, Japan.

Alice Merton provided musical entertainment

with her hits No Roots and Why So Serious.

The opening day of the show kicked-off with

an official tour of the show floor by a number

of dignitaries, who were among the first to get

a glimpse of the innovations on display in the

various halls

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www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019


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