IFA International 2019 Week-End Edition

KITCHEN
LIFESTYLE
IFA
Home
Appliances
APPLIANCE MARKET
DRIVEN BY DESIGN
The kitchen remains the most important
room in the home
7%
of global shipments of
refrigeration in 2019
will be smart
Source Futuresource
17%
Unit sales of liquidisers
grew 17% in the first six
months of 2019
Source GfK
24%
9kg capacity washing
machines grew 24% in
the first six months of
2019
Source GfK
The growing trend for openplan
living is centred on the
kitchen being the hub of the
home. Built-in appliances,
with their sleek design lines,
are a design feature – and
this crossover shows no signs
of abating. The market for
built-in appliances looks very
healthy as this trend goes
worldwide.
Busy lifestyles mean that
consumers are time-poor, so
they want the technology in
the kitchen to take away the
pain and stress at the end of
the day.
Performance and capacity
are long-term drivers in
all major markets. This
translates into increasingly
larger loading capacities in
washing machines – and in
refrigeration, the trend for
3+ doors is a growth engine in
Europe. In the first six months
of 2019, GfK reported that
sales of washing machines
with capacities of 9kg or
more grew by 24% globally.
Multi-door fridge-freezers
accounted for around 5%
of the market in the first six
months of 2019, so there is
room for further growth.
Energy efficiency is still high
on the agenda. Sales of A+++
refrigerators in Europe,
which account for 13% of the
market, grew by 8% in the
first six months of 2019. The
demand for energy-efficient
products will continue as
consumers start to become
more conscious about the eco
credentials of products and
the growing threat of climate
change.
Smart connectivity continues
to attract savvy consumers
who are increasingly used to
using apps. Wi-Fi and NFC
smart appliances boosted the
market in the first six months
of 2019, with growth of 33%
in Western Europe and more
than 100% is South-east Asia,
GfK reports
50%
Sales of A+++ refrigerators
jumped 50%in
Eastern Europe in the
first six months of 2019
Source GfK
www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019
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