IFA International 2019 Week-End Edition
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KITCHEN<br />
LIFESTYLE<br />
<strong>IFA</strong><br />
Home<br />
Appliances<br />
APPLIANCE MARKET<br />
DRIVEN BY DESIGN<br />
The kitchen remains the most important<br />
room in the home<br />
7%<br />
of global shipments of<br />
refrigeration in <strong>2019</strong><br />
will be smart<br />
Source Futuresource<br />
17%<br />
Unit sales of liquidisers<br />
grew 17% in the first six<br />
months of <strong>2019</strong><br />
Source GfK<br />
24%<br />
9kg capacity washing<br />
machines grew 24% in<br />
the first six months of<br />
<strong>2019</strong><br />
Source GfK<br />
The growing trend for openplan<br />
living is centred on the<br />
kitchen being the hub of the<br />
home. Built-in appliances,<br />
with their sleek design lines,<br />
are a design feature – and<br />
this crossover shows no signs<br />
of abating. The market for<br />
built-in appliances looks very<br />
healthy as this trend goes<br />
worldwide.<br />
Busy lifestyles mean that<br />
consumers are time-poor, so<br />
they want the technology in<br />
the kitchen to take away the<br />
pain and stress at the end of<br />
the day.<br />
Performance and capacity<br />
are long-term drivers in<br />
all major markets. This<br />
translates into increasingly<br />
larger loading capacities in<br />
washing machines – and in<br />
refrigeration, the trend for<br />
3+ doors is a growth engine in<br />
Europe. In the first six months<br />
of <strong>2019</strong>, GfK reported that<br />
sales of washing machines<br />
with capacities of 9kg or<br />
more grew by 24% globally.<br />
Multi-door fridge-freezers<br />
accounted for around 5%<br />
of the market in the first six<br />
months of <strong>2019</strong>, so there is<br />
room for further growth.<br />
Energy efficiency is still high<br />
on the agenda. Sales of A+++<br />
refrigerators in Europe,<br />
which account for 13% of the<br />
market, grew by 8% in the<br />
first six months of <strong>2019</strong>. The<br />
demand for energy-efficient<br />
products will continue as<br />
consumers start to become<br />
more conscious about the eco<br />
credentials of products and<br />
the growing threat of climate<br />
change.<br />
Smart connectivity continues<br />
to attract savvy consumers<br />
who are increasingly used to<br />
using apps. Wi-Fi and NFC<br />
smart appliances boosted the<br />
market in the first six months<br />
of <strong>2019</strong>, with growth of 33%<br />
in Western Europe and more<br />
than 100% is South-east Asia,<br />
GfK reports<br />
50%<br />
Sales of A+++ refrigerators<br />
jumped 50%in<br />
Eastern Europe in the<br />
first six months of <strong>2019</strong><br />
Source GfK<br />
www.ifa-international.org <strong>IFA</strong> <strong>International</strong> • Saturday 7 th & Sunday 8 th September <strong>2019</strong><br />
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