IFA International 2019 Week-End Edition

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WHEN COMPETENCE,

PROFESSIONALISM AND

PASSION BRING TRIPLE-

DIGIT GROWTH

GRF’s financial performance is unique in the market.

We asked Cristina Musumeci, GRF’s Marketing and

Communication Manager to tell us why.

GRF’s DNA is 100% Italian in

terms of capital, design and

engineering. The company was

born from the idea of a group of

entrepreneurs and professionals

who have been active in the

world of home appliances for

many years and can boast great

competence, professionalism,

passion and financial solidity.

We are very satisfied with the

performance achieved so far,

because we are obtaining tripledigit

growth rates.

OUR

PARTICIPATION

AT IFA IS THE

BEST WAY

TO “OPEN A

WINDOW” ONTO

NEW MARKETS.

What differentiates GRF

products?

The new line of American-style

refrigerators presents the most

updated design and advanced

technology without neglecting

the easy to use aspects always

present in GRF products. Our

quality controls assure high

quality products, and our failure

rate is below 1%.

Stock and availability are key

points for buyers. What is GRF’s

approach to those two strategic

points?

We truly think that these two

points are strategic for our

performance. For this reason, our

decision from the beginning was

to keep high level of stock divided

in two big warehouses located

in Italy’s north (Milan area) and

in the south (Naples area). This

structure allows us to guarantee

products that are always

available, and delivery within just

a few days.

Why is it important for GRF to be

at IFA?

Our plan for the future is to

support the brand through

marketing actions and

investments in R&D in order to

keep growing. That is why we

believe our participation at IFA is

the best way to “open a window”

onto new markets

» HALL9 / STAND 106

Cristina

Musumeci

Marketing and

Communication Manager,

GRF

Tim Wright

Vice President Sales & Marketing Global

Appliances, Spectrum Brands

SPECTRUM BRANDS

PRESENT A WINNING

COMBINATION AT IFA 2019

The past year has been one of significant changes for the

Spectrum group, bringing new opportunities. We asked

Tim Wright, Vice President Sales & Marketing Global

Appliances, Spectrum Brands, to tell us a little more.

Our fantastic portfolio of home and

personal care products continues

to see sales development and good

market share growth in key market

sectors and we are starting to

gain greater brand exposure for

Remington as the official electrical

styling partner for the world’s

biggest football club, Manchester

United.

WE

CONTINUE

TO INVEST WITH

OUR RETAIL

PARTNERS AS WE

CREATE SPECIFIC

COMMUNICATION

AND RANGE

PROGRAMMES

How has this partnership helped in

terms of promotion?

Remington media went live on the

Manchester United channels in

June 2019 with web banners on

manutd.com and the app, along

with video content on Manchester

United social media channels. We

are already receiving a lot of positive

attention and September will see the

launch of our co-branded product

range.

What are your key new products at

IFA this year?

Key launches for Remington at IFA

include Curl & Straight Confidence,

the answer to simple styling that

makes a real statement with both a

straightener and a hair dryer in the

range.

How is the Russell Hobbs brand

evolving? What new products are

of particular interest from them?

Our key launch at IFA for Russell

Hobbs wis the Sous Vide Slow

Cooker, with 3 functions: Slow Cook,

Precision Temperature Probe and

Sous Vide.

How do you work with retailers,

and how are sales channels

evolving?

As a team, we continue to invest

with our retail partners as we create

specific communication and range

programmes. IFA is a real highlight

of the year and gives us the perfect

platform to showcase our portfolio

» HALL 4.1 / STAND 208

34

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