IFA International 2019 Week-End Edition

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HOME APPLIANCES / KITCHEN LIFESTYLE

FRIDGES

PRODUCT SPOTLIGHT

IFA

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ADVERTORIAL

AEG ELECTROLUX PROMOTES

“INTUITIVE” KITCHEN RANGE

AEG Electrolux this year launched

a brand-new kitchen range across

Europe. The new Electrolux kitchen

range leverages the simplicity of

Scandinavian design to offer a

“seamless aesthetic with attention to

detail and ergonomics”, making the

products intuitive to understand and

use.

The new Electrolux 800

MultiSpace fridge stands tall at 190

cm, providing extra space and visibility

of the ingredients. Through its unique

SpinView 360 rotating shelf for

complete access to food at the back of

the fridge, it helps optimise space and

minimise food waste.

» HALL 4.1 / STAND 101

KEY SELLING


POINTS

1 / Available in four finishes

– inox, black inox, black

glass, white glass

2 / Electronic touch screen

control system

3 / Inverter compressor

ensures greater energy

efficiency

SAMSUNG BRINGS THE FAMILY

TOGETHER IN THE KITCHEN

Samsung’s Family Hub refrigerator

aims to set new standards for

connected living, bringing the family

together in the kitchen. The Family

Board is a communal screen through

which family members can interact

with in a personalised way, as the

Family Hub helps foster true family

connection, food management, and

connected home experience in today’s

KEY SELLING


POINTS

1 / Scandinavian design

2 / Combined products

make for precise assisted

cooking

3 / More space from a builtin

fridge

fast-paced modern world. Meanwhile,

“Bixby” allows for a smarter, handsfree,

more personalised way to use the

Family Hub. Users can ask Bixby for

their morning brief while preparing

breakfast for the kids so they know

all of their daily essentials like the

weather and top news.

» CityCube HALL B / STAND 101

KEY SELLING


POINTS

1 / “View inside” function

means users can check

what’s in the fridge

remotely

2 / Meal Planner enables

users to create healthier

meals

3 / Dynamic screen saver

displays precious

memories

PREMIUM

REFRIGERATION

TAKES CENTRE

STAGE

Italian company GRF Domestic

Home Appliances has unveiled

its Cross-Door fridge-freezer

(CA91831) at this year’s IFA.

The product features a fridge

capacity of 367 litres and a

freezer capacity of 175 litres,

while the handles are integrated

to create a seamless look.

With an energy rating of A++,

this is a total no-frost model

that features humidity control

technology, while the doors

can be opened to 90 degrees,

enabling users to have good

access.

The product also features a

deodorizer filter, which uses

DOOR COOLING A MAJOR ASSET

FOR NEW LG FRIDGES

LG is presenting new bottom freezer

fridges at IFA whose key asset is “door

cooling”. Most refrigerators have all

the cool air coming from the back of

the compartment, but the new line

of fridges from LG has around 10%

of cooling coming from the top of the

unit, just above the door. The result,

says LG, is a 32% reduction in cooling

time, and cooling is more even. A new

algorithm, called linear cooling, also,

activated charcoal to remove

volatile organic compounds,

odours and other gaseous

pollutants from the air.

The product’s aluminium back

wall helps to restore the internal

temperature each time the

door is opened. In this way, the

food inside is not subjected to

sharp temperature changes

and remains fresh and well

preserved. If the door stays

open for more than 60 seconds,

the alarm system is activated,

warning that the door must be

closed.

» HALL 9 / STAND 106

says the Korean manufacturer, results

in more efficient and even cooling,

keeping food fresh longer. Folding

shelves add to the convenience of the

new fridges.

» HALL 18 / STAND 101

KEY SELLING


POINTS

1 / Faster – cools 32% faster

than previous models

2 / Fresher – food stays

fresher longer

3 / Convenient – new

folding shelves mean

big containers can fit

without reorganising the

entire unit

38

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