IFA International 2019 Week-End Edition

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BEURER UNVEILS KEY

HEALTH INNOVATIONS

Georg Walkenbach

Managing Director, Beurer

ASTHMA IS

PREDICTED TO RISE AND

THERE ARE ALREADY

300 MILLION ASTHMA

SUFFERERS WORLDWIDE

Celebrating its 100th anniversary this year,

Beurer is presenting a number of exciting

additions to its diverse range at IFA. We spoke

to Georg Walkenbach, managing director of

Beurer, and started by asking him about the

company’s new product to counteract back pain.

Often, people’s posture

is not ideal as they sit in

a crunched position, with

stiff shoulders and don’t

move. The new Beurer PC

100 PostureControl, which

launches at IFA, reminds

users to switch position. In

addition, it also has a couple

of training programmes to

strengthen your back and

your shoulder areas. This

new product is the result of

a collaboration with start-up

business 8sense.

How does PostureControl

work?

Two of the biggest problems

nowadays are back pain and

breathing problems, like

asthma. Users just clip it onto

their collar, and it will stay in

position and detect whether

they are upright or crunched.

Whether users move or not

the PostureControl really

helps position users perfectly

with their computer and in

the best working position.

Tell us more about the

increasing problem of

asthma?

Asthma is predicted to rise

and there are already 300

million asthma sufferers

worldwide, 10% of whom are

based in the EU. In addition,

many patients are seeking

alternative treatments to

medication. The Beurer

Maremed humidifier is

manually filled with water

and salt. Using patented

technology, its filter purifies

the air and a UVC lamp purifies

the outgoing humidified air.

Maremed eliminates 99% of

bacteria and viruses and can

also be used preventatively

against common allergies

such as hayfever

» HALL 4.1 / STAND 212

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