IFA International 2019 Week-End Edition










Richard Yu

CEO of Huawei Consumer Business Group



Huawei’s Richard Yu reveals ground-breaking chip technology

that supports the rollout of 5G devices.

Richard Yu, CEO of Huawei Consumer Business Group, used his IFA 2019

Keynote to unveil the Chinese technology firm’s latest breakthrough in mobile

technology. He revealed the world’s first flagship 5G SoC (system on a chip), the

Kirin 990, in front of a packed auditorium, declaring it “a revolutionary leap in

5G and AI”.

Explaining how the mobile sector has been

transformed in the past two years by the growth

of AI-enabled apps, Yu said the Kirin 990, which

has a 5G modem inside, would deliver “the

best 5G, the best AI and the best performance”

to mobiles. It would, he said, surpass the

performance of current tech which relies on

a combination of 4G SoC and 5G modem. He

promised it would deliver “lightning-fast” 5G

speed that would transform users’ experience

when downloading video or games.

Yu said the Kirin 990 also benefits from

having “the most compact and most advanced

integrated design”. It would, he said, leave

more space for a larger battery – or allow

manufacturers to make smaller models. The

Kirin 990 has also been configured to help the

5G industry address key challenges such as

power consumption and speed on the move.

Having outlined the Kirin 990, which contains

a staggering 10.3 billion transistors, Yu turned

his attention to Huawei’s new product range –

starting with Huawei’s wireless earphones, the

Freebuds 3. “We want to live in a quiet world,

and Huawei’s Freebuds 3 is the industry leader

in noise cancellation,” he said. “At the same

time, it is also the industry’s best wireless audio


According to Yu, the Freebuds 3 are perfect for

outdoor environments: “The Freebuds 3 are

designed to defeat the wind, allowing users to

talk/listen freely outdoors – even on a bicycle at

20km per hour.”

Yu then turned his attention to Huawei’s

ground-breaking Wi-Fi solution, the Q2 Pro.

“We’re living in a connected world and we want

to help connect the home intelligently,” he said.

Huawei’s Wi-Fi Q2 Pro overcomes the usual

shortcomings of Wi-Fi in the home, even if you

have a big house. Using the large Q2 device

combined with smaller Q2 satellites provides

better coverage of your home.

What’s more, added Yu. “The Wi-Fi Q2 Pro is

easy to install – it’s plug and play. It is fast, very

convenient and offers seamless roaming.”

Finally, Yu discussed Huawei’s P30 series – the

successor to last year’s P20 series. “The P30 is

our most popular smartphone series, with 16.5

million shipments in six months,” he explained.

“It won a lot of awards globally and received

good consumer feedback. Now we are launching

the new P30 Pro which has a unique design

inspired by nature. On the back it has a dual

glossy and matte finish, so that you can hold it

comfortably and it doesn’t slip.”

According to Yu, the P30 Pro is a leader in

mobile photography, with its 40MP Leica Quad

camera and the largest sensor in the industry.

It is also unrivalled for low-light photography

and has a powerful superzoom. “The P30 Pro

has intelligent cross platform interaction which

makes it possible to move content across devices

(such as a PC) – meaning more work efficiency,”

he said. “It’s a unique and innovative design and

we are the only ones who can do that”

Hall 6.2

Stand 101

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019


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