IFA International 2019 Week-End Edition

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SANYEI BACK AT IFA WITH BROADER

RANGE OF ORAL CARE PRODUCTS

After a successful launch

at IFA 2018, Sanyei is back

in Berlin with its oral care

brand ION-Sei. We asked

Ayako Wasiliew, Sales and

Marketing Director, Sanyei

Germany, what’s new from

the company at IFA this

year:

The main focus for IFA 2019 is

our oral care brand ION-Sei. As

an addition to our current product

line-up, we are introducing a new

attachment – dental floss – and

new types of brush attachments

for our electric ION-Sei

toothbrush.

Ayako Wasiliew

Sales and Marketing Director,

Sanyei Germany

SMART TEXTILES

WARM UP

Winner of a Red Dot Award and the HK

Smart Design Award, the KnitWarm

Wrap soothes muscles with a patented

self-heating module, providing warmth,

compression and support with stretchable

braces. Designed and made in Hong

Kong, KnitWarm is a soft, breathable

and stretchable heat-conductive smart

textile, which relieves joint discomfort and

enhances injury recovery. It warms up in

30 seconds with a 5V2A power bank, and

can be operated by an app. The company

distributes various heat-conducting

lifestyle items ranging from travel gadgets

to personal health care products, including

eye masks and knee sleeves.

» HALL 26 / STAND 348

Please tell us more about your

ION-Sei product and what sets it

apart in the market.

The ION-Sei is an innovative

high-end electric toothbrush

and a combination of patented

Japanese technology and German

product design. The exclusive

Ion-Technology of the ION-Sei

suppresses the bacteria-causing

plaque, enabling a longer lasting,

deeper clean. Our gentle-ongums

brushing has been specially

designed to take better care of

your mouth. We simply call this

“gentle-brushing”. The ION-Sei

is available in two colours, Day

White and Lake Blue. It is light and

travel-friendly and can be charged

by USB.

What is your strategy with regard

to retail business, and sales across

Europe?

The retail business is shifting more

and more towards online sales.

However, we found in recent

market research that electric

toothbrushes are still mainly sold

in offline sales channels. As ION-

Sei’s technology is quite complex,

it is necessary to explain the

functions properly to consumers.

We would like to find a good

balance between offline and online

sales in our strategic approach

» HALL 7.1A / STAND 107

THE ION-SEI

SUPPRESSES

THE BACTERIA-

CAUSING

PLAQUE

KEY SELLING


POINTS

1 / Produces heat quickly

2 / Can be used on different parts

of the body

3 / Soft, comfortable and

aesthetically-pleasing

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

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