IFA International 2019 Week-End Edition

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BROUGHT

TO YOU BY

NEWS

ADVERTORIAL

HAIER BOOSTS

ITS EUROPEAN

BUSINESS

Alex Yang

COO and Co-founder, Tuya

TUYA DAY @ IFA

Tuya Day is an international

business event and seminar held

by Tuya Smart, a leading AI+IoT

platform serving more than

100,000 clients worldwide in

helping them develop their own

smart home products and brands.

This year at IFA, Tuya is inviting

global brands in smart home

business fields to discuss their

insights and experience in the

development of their AI and IoTdriven

success stories. Popular

AGENDA

3:00 pm - 3:10 pm

Opening Remarks & Keynote

Speech by Alex Yang, COO and

Co-founder of Tuya

“How AI+IoT Facilitate the

Commercialisation of Global

Business”

3:10 pm - 3:20 pm

Conrad Keynote Speech

“The Renovation of Smart Home in

the Era of AIoT from Germany to

Europe”

3:20 pm - 3:30 pm

Hama Keynote Speech

“The Opportunities and Challenges

for a Brand to Land IoT Business”

brands like Conrad, Hama, Arcelik,

Calex, and Yandex will join the Tuya

Day at IFA 2019, and unfold this

new chapter of a connected and

smart future way of living.

Date: 7 September 2019

Time: 3:00 pm - 4:15 pm

Place:

Hall 25, Stand 102

3:30 pm - 3:45 pm

Arçelik Keynote Speech

“How Home Appliances Brands

Evolve by Embracing the Trend of

IoT”

3:45 pm - 4:00 pm

Calex Keynote Speech

“The Diverse Possibilities for

Lighting Products with AI-powered

IoT”

4:00 pm - 4:15 pm

Yandex Keynote Speech

“Looking into the Russian

Intelligent Market for the

Commercialisation of a Successful

Business”

Haier Europe has reported on the

progress the company has made in

the past 12 months, which included

becoming the first Chinese brand

to be listed on the Frankfurt Stock

Exchange, and the acquisition of the

Candy Group.

Speaking at the company’s IFA press

conference, Yannick Fierling, Chief

Executive, Haier Europe, said: “We

needed the acquisition to be the

perfect fit in terms of the culture,

brand, product and also in terms of

innovation and with Candy it was a

perfect match!”

“In 2018, Haier Europe grew 26%

in a flat market, while the Candy

Group grew 11% – this meant that

Haier Europe and Candy Group

were the two fastest-growing Home

Appliance companies in Europe.”

Mr Fierling said that in refrigeration

in 2018, Haier worldwide increased

its market share to 22%, which

meant that almost one-in-four

products purchased were from the

Chinese brand; in washing machines,

Haier had a 20% global share.

Yannick Fierling

Chief Executive, Haier Europe

Haier has 58 million connected

users in China and Candy, at the time

of the acquisition, was the European

leader in smart appliances, with

almost one million connected users.

Mr Fierling said that this figure had

now grown to around 1.2 million

users.

“Candy Group had one million

connected users at the time of

the acquisition and there are

now around 1.2 million,” Fierling

said. “This has been achieved by

adding 3,000 users a day since the

acquisition.”

At IFA, the 3,000sq m Haier stand

is home to the three brands – Haier,

Candy and Hoover.

“Haier Europe, with its three brands,

has the biggest range of household

appliances in Europe and visitors

to the stand at IFA will see that

we can offer a true ecosystem to

consumers”

Hall 3.1

Stand 102

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

7

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