IFA iNternational 2019 DAY 4 Edition

cleverdis

DAY 4

EDITION

Monday 9 September 2019

Hall 3.1 / 102 Hall 5.1 / 101 Hall 6.2 / 101 Hall 8.2 / 101

CONTENTS

03 > NEWS

20 > IFA+ SUMMIT

23 > IFA NEXT

24 > IFA GLOBAL MARKETS

26 > TRADE TALK

27 > EXCLUSIVE INTERVIEWS

33 > LIVING ROOM LIFESTYLE

49 > SPOTLIGHT ON CHINA

53 > WHERE TO GO IN BERLIN

THOUGHT LEADERS

Hans Carpels

President, Euronics

Overall, we see a tendency

towards higher quality product sales

in all categories.

See page 26

Peter Ogley

COO, Consumer Division,

Sennheiser

As Official Audio Partner, we

are partnering with IFA across

different touchpoints in Berlin and

internationally

See page 30

TRUST MATTERS

As AI becomes ubiquitous, IFA leads the way in

fostering faith in technology

It’s been described as

the “elephant in the

room”. Questions of trust,

accountability and ethics

stemming from the onset

of artificial intelligence and

big data are fast becoming

critical, as individual

privacy is increasingly

under threat. Addressing

the issue head-on, the IFA+

Summit 2019 is hosting a

broad range of speakers

from globally renowned

experts in the field, such

as Jerry M. Chow, Senior

Manager for the Quantum

System Technology group

at IBM, Monash University

Professor Robert Sparrow,

Hamburg University

research associate Pak-

Hang Wong, or Mark

Surman, Executive Director

for the Mozilla Foundation

(pictured left). In this way,

the IFA+ Summit takes a

close-up look at the social

Mark Surman

Executive Director - the Mozilla Foundation

consequences of “dataism”,

as well as the interaction

between humans and

machines.

WE NEED

THAT AI TO

PUT HUMANS

AND HUMANITY

FIRST

“Today, AI is all around

us, filtering our news,

recommending who we

date, and making decisions

about our finances and

our health,” says Surman,

adding, “We need that AI to

put humans and humanity

first, especially when its

used by large consumer

tech platforms.” - Discover

more about his thoughts on

this topic in our exclusive

interview on page 29.

Martijn Smelt

CMO, Philips TV & Audio Europe

The partnership between Philips

TV and Bowers & Wilkins has been a

huge success.

See page 31

OH, HOW SMART YOU ARE, MY HOME!

This year we are discovering new

aspects to the development of

smart home concepts here at IFA.

Through past editions, we have

seen the arrival of smart TVs,

smart speakers, major appliances

and small appliances, along with

the occasional robot or two. It has

been possible to talk to them, and

for them to understand what we

want. But this year sees the arrival

of concepts wherein one’s devices

talk amongst each other in order

to suggest “ideas” or scenarios

to their users. Sound like science

fiction? No; it’s the near future, and

you can see it today, at IFA.

Read more from page 34.

© Messe Berlin GmbH.


NEWS

BROUGHT

TO YOU BY

EDITORIAL

Richard Barnes

Editor-In-Chief

IFA: MEETING

THE DEMANDS OF

TOMORROW’S SUPPLY

CHAIN @ IFA GLOBAL

MARKETS

As globalisation is on the rise, opportunities arise for faster

development and production, while at the same time, the

industry faces greater time and cost pressures. According

to the German industry association ZVEI, “The flexible

use of global manufacturing capacities, combined with a

focus on core competences, is key to achieving a sustained

competitive advantage in today’s business environment.

However, this capability requires increasingly complex

supplier networks, which must be controlled and optimised

to provide reliable, fast and flexible services.”

FROM NICHE

TO NECESSITY

Deutsche TV-Plattform offers a glimpse

into the HDR future of home cinema

Hence, the arrival of IFA Global Markets, a new “trade only”

supply chain event that was added to the IFA portfolio in

2016 and which takes place this year from September 8 to

11, at Station Berlin near Potsdamerplatz.

For all those in search of business partners, IFA Global

Markets can help: IFA Meet & Match @ Global Markets is

bringing visitors and exhibitors together for business

talks. Thought leadership is also at the heart of this event,

thanks to “Expert Talks”, featuring international buyers

who regularly work together with private labels as well

as OEM and ODM manufacturers from around the world.

Moderated by Bob Snyder, editor-in-chief of Channel Media

Europe, these talks provide an insight into the industry’s

latest developments, opportunities and challenges. One

of this year’s speakers, CMF Design Forecaster Anouk

Groen, said: “Here walk the product-planners, marketers,

and designers who influence future products in terms

of concept, style and the production process. Looking at

products from different industries (not just competitors)

gives information and justification for future choices, but

more importantly, inspiration”

IFA NEXT reveals the latest techniques

and standards that are revolutionising the

tech market. Deutsche TV-Plattform, a

merger of German household names in TV

and home cinema — and, as announced at

IFA, Google — is showcasing its upcoming

industry touchstones for visitors to

experience the next dimension of sound

and vision.

One of these is 8K Ultra HD, the latest

in image resolution. Deutsche TV-

Plattform’s IFA booth features its

own living room where visitors can

see the cinematic distinction of 8K for

themselves, not forgetting the HDR 10,

HDR 10+, and Dolby Vision versions.

Meanwhile, over in the IFA booth’s

curtained-off home cinema, visitors can

immerse themselves into a “3D sound”

experience, equipped with an integrated

HFR for extra sharp picture and HDMI 2.1

for plenty of bandwidth.

Deutsche TV-Plattform is also

demonstrating its take on the the HbbTVbased

360° viewing experience, followed

by a glimpse into VVC, which is set to

replace HEVC through its 50% optimised

video compression performance.

As the US-based VoD provider Roku,

Inc. expands its TV licencing program

into Europe, it is entering the German

market via Deutsche TV-Plattform to

demonstrate how streaming technology

plays an increasingly involved role in

shaping home cinema, such as simply

connecting the smart TV to the internet

to access feature films and series

Hall 26

Stand 203

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www.ifa-international.org IFA International • Monday 9 September 2019

3


BROUGHT

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NEWS

QUALCOMM

TECHNOLOGY UNLOCKS

5G POTENTIAL

German retail solutions provider EK/Servicegroup is

ramping up its home appliance offering with the launch of

a new retail marketplace.

With 53 Electroplus branded stores

across Germany and Europe, EK/

servicegroup is at IFA to present

its Electroplus marketplace

concept to the world. Jochen Pohle,

Head of Business Unit EK Home,

EK Management Board

member Susanne Sorg

and EK CEO Franz-Josef Hasebrink,

set the new retail service concept in

motion on Friday.

Jochen Pohle, Head of Business Unit EK Home,

EK Management Board member Susanne Sorg

and EK CEO Franz-Josef Hasebrink

EK’S

ELECTROPLUS

OFFERS

CUSTOMER-

FRIENDLY RETAIL

marketplace enables the booking

of customer-friendly services

including device connection, the

removal of old devices, as well as

a revised inventory with access to

virtual warehouses. Accordingly,

consumers have access to a greater

choice of products and can also

choose between payment options

including Paypal, direct debit and

credit card.

Qualcomm President Cristiano

Amon used his IFA keynote to

explain the company’s 5G strategy.

Key priorities include widening

access to 5G-enabled devices and

opening up game-changing new

use cases like 5G fixed wireless

as an alternative to wired home

broadband.

On the device side, Qualcomm’s

Snapdragon 855 mobile platform

supports most of the premium

smartphones already in the market.

However, Amon said the company

will be expanding its portfolio of

5G mobile platforms across the

Snapdragon 8 Series, 7 Series

and 6 Series in 2020. As a result,

it will make the next-generation

of camera, video, AI and gaming

experiences more broadly available

to users.

According to Amon, 12 global OEMs

and brands including OPPO, realme,

Redmi, Vivo, Motorola, HMD Global,

the home of Nokia smartphones,

and LG Electronics, plan to use the

new integrated 7 Series 5G mobile

platform in their future 5G mobile

devices. Qualcomm’s new tech

will be commercially ready by the

fourth quarter of 2019 with devices

expected to launch soon thereafter.

Qualcomm also introduced the

Qualcomm QTM527 mmWave

antenna module for the Snapdragon

X55 5G Modem-RF System,

Cristiano Amon

President, Qualcomm

delivering the world’s first fully

integrated extended-range

mmWave solution for 5G fixed

wireless access. In short, this will

allow mobile operators to offer

fixed internet broadband services

to homes and businesses using

their 5G network infrastructure.

“This is yet another example of 5G’s

potential to transform industries

beyond the smartphone, just like

we’re seeing in transportation, AR/

VR, manufacturing and more,” said

Amon

“Our marketplaces combine the

strengths of bricks-and-mortar

retailers with digital opportunities,”

Susanne Sorg said at the company’s

IFA opening press conference. “The

marketplace is set to build on the

estimated €2.4bn of annual sales

and 4,000 retail partners that

make EK is one of the leading retail

services groups in Europe.”

With newly developed

functionalities, the Electroplus

At IFA, the EK exhibition team is

explaining the finer points of the

Electroplus marketplace, and the

kitchen-focused Küchenplus, at its

booth in hall 1.1. “With Electroplus

and Küchenplus we have two

high-profile and profitable retail

concepts for the specialist trade,”

Jochen Pohle said

Hall 1.1

Stand 203

ERRATUM

The Weekend edition of IFA International – page 9 – carried an article on the exhibitor TCL, with

a photo described as being Stefan Streit, Global Marketing Manager, TCL. The photo was in fact

of Kevin Wang – CEO, TCL Electronics Holdings Ltd.

www.ifa-international.org IFA International • Monday 9 September 2019

5


NEWS

ADVERTORIAL

BEKO HARVESTFRESH

MIMICS SUNLIGHT TO

PRESERVE VITAMINS

Beko is unveiling its pioneering

HarvestFresh technology at IFA:

a new technique that increases

the nutritional value of fruit

and vegetables during the

refrigeration process.

Due to be launched by Beko

across its new range of

refrigerators, HarvestFresh

uses not one, but three effective

colours (green, blue and red),

which mimic the 24-hour sun

cycle and natural sunlight. This

combination recreates a natural

living environment for fruits and

vegetables long after they have

been harvested and purchased.

Studies* have shown that this

technology has helped preserve

vitamin A and vitamin C levels

much longer. The new process

keeps food and healthier for a

longer period than usual. From

a consumer perspective, there

is also the benefit that it has

the strength of Beko brand

behind it, a European leader in

home appliances. HarvestFresh

is being positioned by Beko

as “another step in the brand

goal of providing accessible

wellbeing for all consumers”.

*Intertek performed a 7-day

laboratory test on vitamin C

and vitamin A measurements in

direct light exposed tomatoes

and green peppers.

Hall 23

Stand 101

Beko’s HarvestFresh

mimics sunlight in order

to preserve vitamins for

longer

GRUNDIG UNVEILS NEW BUILT-

IN OVEN SERIES

Grundig is introducing the New Built-

In Oven Series, with HotAero Pro and

SenseSteam Pro Technologies that

combine hot air and steam to create

gourmet meals.

The oven interior is designed for

enhanced air circulation with HotAero

Pro Technology to help users create

delectable dishes. With a state-of-the-art

bi-directional fan, the new series makes

baked goods fluffier, while consuming

less energy. Depending on recipes and

food weight, the direction and speed

of the fan vary for best cooking results.

The new built-in oven series features

SenseSteam Pro technology which

controls and adjusts steam levels inside

the oven to optimise cooking results.

Meanwhile, Meat Optimizer Pro

measures internal food temperature

from four different points to ensure

great meat dishes aren’t overcooked.

Easy to clean, with a high resolution 5.7-

inch TFT LCD touch control display, stepby-step

cooking instructions, automatic

recipes and connectivity are just some of

the key points of the new series.

Hall 23

Stand 101

Grundig Bi Oven

Beko combi

steam oven

BEKO COMBI STEAM OVEN

PROMISES HEALTHY COOKING

Beko’s unique Combi Steam technology

will delight users who want to create

quick and healthy meals. The main benefit

of steam cooking is the preservation

of essential vitamins and minerals

without compromising on taste. The

steam temperature can be adjusted

allowing for better cooking results

with a steam injection and meat probe.

By encompassing a steam oven, a

conventional oven and steam combination

oven into one multi-talented appliance,

users can easily select the best cooking

method on a dish-by-dish basis. Providing

a healthier way of cooking with the power

of steam, Beko’s steam cooking range

means one can create meals for the whole

family that are both delicious and full of

goodness.

Hall 23

Stand 101

6


BROUGHT

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NEWS

MEDISANA

DEBUTS

CONNECTED

DEVICES

Chris Mansfield

Head of Product at TwentyBN

Medisana is presenting new

connected products at IFA,

providing an interface between

medicine and modern lifestyles.

Marco Getz, Managing Director,

Medisana Gmbh, says that in the

field of personal health monitoring,

the devices are aimed at improving

mobility, flexibility, independence

and safety.

“Medisana is once again underlining

its expertise in the field of smart,

mobile product innovations,” he

said at the company’s IFA press

conference. “Our ‘connect’ segment

is still a major focus for our product

innovations. This is where we see

the ongoing development of our

expertise.”

Medisana’s Home Care Robot is

designed to be a digital companion

for everyday life. With a voice

command function, it is primarily

intended to give older people

uncomplicated access to digital

services, provide support and

help combat the social isolation

many can suffer. It provides

communication and entertainment,

and, thanks to its emergency

functions, it also ensures greater

safety for users and their relatives.

Marco Getz

Managing Director, Medisana

When integrated with the

Medisana VitaDock+ app it

serves as a platform for daily

health monitoring, reminding

users, for example, to take daily

measurements and, in conjunction

with Medisana’s connect devices,

providing ongoing monitoring of

vital signs such as blood pressure,

blood sugar, weight, activity,

temperature and blood oxygen.

Also launching are the new BS 500

connect wireless body analysis

scales and two new smartwatches:

the BPW 100 connect blood

pressure monitor and the

GlucoWatch connect for measuring

blood sugar.

Mr Getz added: “Every time users

weigh themselves, the scales

also measure heart rate because

the human heart rate in resting

position, the so-called resting

heart rate, gives an indication of a

person’s general fitness level”

Hall 6.1

Stand 103

MILLIE:

A CRITICAL

STEP FOR

TWENTYBN

Twenty Billion Neurons (twentybn)

says it’s building the next

generation of visually enabled and

interactive virtual assistants.

In a presentation at the IFA NEXT

Innovation Engine Programme,

in Hall 26 at IFA, Chris Mansfield,

Head of Product at twentybn,

showcased Millie, billed as the

world’s first AI avatar, a life-sized

intelligent assistant who can see,

understand and interact with users.

Mansfield said that at the core of

Millie’s intelligence is the company’s

human-behaviour-understanding

technology, powered by twentybn’s

global video platform that collects

high-quality, annotated data for

deep learning.

Established four years ago,

twentybn collects and labels up to

50,000 video clips a day and has

amassed more than three million

videos to-date.

“Mille is the world’s first contextaware

AI avatar with in-house

vision and speech models that

respect people’s privacy,” Mansfield

said. “Mille is the critical step in our

vision to bring AI avatars into the

home.”

The first area that twentybn is

targeting for its avatars is fitness.

“Powered by our AI’s behavioural

understanding, Millie Fit gives

dynamic, guided workouts, instant

form-feedback on complex

movements, repetition counting

and effort-based scoring,”

Mansfield said.

During his presentation, Mansfield

played a video, which started with a

woman receiving an SMS message

from Mille that mentioned a Pilates

session that would start in five

minutes. The woman collects an

excercise mat, before being put

through her paces with help and

encouragement from Mille.

In the video, Millie said: “Lift your

right leg to the side, try to keep that

leg straight; on to lunges – don’t

quit now – three, two, one; put a

soft bend in your knees and fall

forward, don’t strain your neck too

much it should still be in line with

your spine”

Hall 26

Stand 114

www.ifa-international.org IFA International • Monday 9 September 2019

7


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NEWS

WHAT NEXT?

FURRY

PILLOWS AND

COCONUT

SPEAKERS

Tokyo startup

Y u k a i

Engineering

specialises

in lifestyle

robotics, and

its stand in

the IFA NEXT

Innovation Hall is

proving popular thanks

to Qoobo – a furry robot cushion

with a wagging tail. “It is designed

for people who can’t have pets,

because of allergies or their

accommodation restrictions,”

said Yutaka Mizuochi, Designer,

Yukai Engineering. “Depending

on how you stroke it, the tail will

wag in different ways,” he said,

Qoobo: tail-wagging robotic cushion

8

claiming that Qoobo

“heals your heart.”

Yukai’s application

of robotic tech

has other

implications

too: an IoT

home hub

device called

Bocco is a small

robot which can alert you when

someone opens the front door

as well as relaying messages

between connected family

members. A prototype of the

latest evolution - Bocco Emo - is

also on display at IFA NEXT, with

its upgraded AI able to react with

emojis to incoming messages

and a richer communication

experience aimed at expanding

usage into the business market

Hall 26

Stand 210

Ukrainian startup

Copra has had a long

journey to market

with its unusual

audio product since

conceiving it in

2003, but that time is

fleeting compared to the

“millions of years of evolution”

the company observes is behind

the USP of its speakers: coconut

shells. Each speaker is housed in

the fruit by-product, harnessing

the organic strength, thickness,

shape and hardness of the

natural material. This botanical

conceit is also reflected in the

wider product design, offering a

changeable acoustic system to

suit the user’s personal needs

with four ranges and eight

amplifiers, each linked directly

with individual speakers, aiming

for excellent accuracy and

balance of sound

Hall 26

Stand 221

Zac Cheah,

co-founder and CEO of Pundi X

PUNDI X

UNLEASHES

BLOCKCHAIN TECH

Singaporean startup Pundi X debuts at IFA with a showcase of

next-generation blockchain devices that keep data private and

set cryptocurrencies free

With the goal of “financial inclusion”,

Pundi X was established to innovate

ways for individuals to harness the

value, flexibility and security of

blockchain digital currencies. The

blockchain developer is therefore at

IFA to showcase its new point-of-sale

device, the XPOS, that seamlessly

facilitates transactions with

cryptocurrencies across borders.

“We are enabling merchants to

take cryptocurrency as a payment,”

Peko Wan, Pundi X vice president,

told IFA International. With the

Function X card that accesses a user’s

cryptocurrency assets, people can

paywave daily goods using Bitcoin, for

example. Consumers have the added

peace of mind of transacting via highly

secure blockchain cryptography that

does not reveal the identity of the

purchaser.

The first chain-store merchant to

implement the XPOS is Venezuela’s

largest chain of department

stores, Traki, with the blockchainpowered

cryptocurrency

transactions providing an antidote

to hyperinflation in the country, Wan

said.

PundiX has also unveiled the BOB

(Blok on Blok) blockchain smartphone

at IFA. The first mobile device in

which all data is sent and received via

the Function X blockchain ecosystem,

the smartphone does not surrender

any data to central service providers

that keep and sell-on users’ data. The

phones are also designed to be built

and modified by the user depending

on their needs and preferences and

can also be easily updated.

“BOB marks a big step forward in

our mission of creating a Blockchain

internet, a fully decentralised

network where every piece of data

shared is under the owner’s control,”

co-founder and CEO of Pundi X, Zac

Cheah, said

Hall 24

Stand 200-01


BROUGHT

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NEWS

Taiwan Excellence always attracts a crowd at IFA

TAIWAN BUILDS DIGITAL

BRIDGES WITH AI

The Taiwan Excellence stand at IFA is a

supernova of future-focused ingenuity

The island nation of Taiwan, long punching above

its weight in the field of consumer electronics

innovation, is now using AI to bring existing

technologies into the future.

A revolutionary idea just

a few years back, AI is

now transforming our

everyday life and the way

we interact with technology,

Prof. Dr. JhyWey Shieh,

Representative of Taiwan,

Taipei Representative Office

in the Federal Republic

of Germany said, at the

Taiwan Excellence IFA press

conference. ‘’Taiwan has

always been at the forefront

of innovative developments

in the tech world, and this

hasn’t changed with AI,” he

said, adding that innovation is

in the Taiwan DNA as a means

to “break our isolation and

get in touch with the world

outside”.

Taiwan’s plans to become

the Silicon Valley of Asia is

quickly being realised, the

country attracting global

attention as an AI innovation

hub as Google, Microsoft and

Nvidia set up AI research

centers there. ‘’This year,

23 Taiwanese companies

are once again showcasing

fascinating new products

that will excite anyone with

an interest in the newest

AI developments and

technologies,” Shieh said.

AI is central to the

development of a new

generation of smart service

robots. While industrial

robots help improve

productivity in factories,

service robots interact with

humans more directly, which

means AI is helping them

recognise and reflect human

inputs such as speech or

gestures. Taiwan’s New Era

AI Robotic introduced its

latest service robot, equipped

with autonomous indoor

navigation, voice interaction

and facial recognition.

Designed for guiding clients,

real-time customer service

and mobile broadcasting,

the robot is suited to provide

service in hospitals, hotels,

banks, retail stores, airports

and more.

RelaJet, a Taiwanese startup

founded in 2018, shows

that AI can also help people

to communicate better. Its

R1898 hearing aid comprises

a powerful, AI-driven speech

and sound recognition engine

that importantly isolates

the voice of the person to

whom the wearer is speaking

in crowded situations. It

can distinguish between

different voices within only

10 milliseconds and is able to

divide and enhance them.

Meanwhile, Taiwan’s

HiMirror Mini Premium is

a “fem tech” smart beauty

mirror with intuitive touchscreen

navigation. In addition

to tailored skincare advice

and personalised product

recommendations based on

skin analysis data, HiMirror

is Amazon Alexa-enabled,

meaning it can also be asked

to check the weather, play

music or report the daily

news

Hall 25

Stand 415

www.ifa-international.org IFA International • Monday 9 September 2019

9


NEWS

BROUGHT

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INDUSTRY APPLAUDS

THIS YEAR’S EISA WINNERS

The Expert Imaging & Sound Association (EISA) announced

the winners of its annual awards on Friday night

EISA Awards winners and judges

Judged by representatives of 61 specialist magazines and

websites from 29 countries, the EISA awards represent the

expert views of the world’s largest combined editorial force

in the field of consumer electronics.

The awards are decided by specialist

judging panels, covering the full

spectrum of consumer electronics

and photographic products, including

Hi-Fi, Home Theatre, In-Car

Electronics, Photo, Video and Mobile

Devices. The success and relevance

of the annual EISA Awards lies in the

evolution of its categories, always

reflecting the industry’s changing

trends and technologies.

EISA has been selecting the most

innovative, cutting-edge products for

its prestigious Awards for nearly 40

years. It all began when the editorsin-chief

from five European specialist

magazines came together to select

the camera of the year for the first

time. Since then it – like the industry

it serves – has grown exponentially.

Addressing the audience of media and

industry executives to this year’s gala

at Berlin’s Kempinski Hotel Bristol,

EISA president Paul Miller welcomed

the new EISA members, including

publications from USA, Poland, Italy,

Germany, Russia, and Norway – and,

for the first time, specialist bloggers.

“This expansion allows EISA to

achieve even better brand awareness

among a broader community,” he said.

“This is not just progressive thinking, it

is essential thinking in today’s world.”

In 2018 EISA welcomed new

members from India, Japan and

Hong Kong/China and the old

EISA acronym (European Imaging

and Sound Association) became

the Expert Sound and Imaging

Association.

To win an EISA award all products

undergo a comprehensive multistep

judging process. Products are

intensively tested at the facilities of

individual EISA member magazines

and were also presented at the

association’s annual convention in

Antwerp in May.

The final deliberations took place at

EISA’s annual general meeting in June

where a voting process established

a consensus of excellence and

determined the winning products.

Miller told guests at the gala dinner:

“The collaboration of some 61

specialist magazines and websites

from across the greater European

continent, Australia and the US, brings

with it a unique pool of experience

that informs each and every EISA

Award.”

Several well-known players scored

big at the awards, with LG picking up

prizes in the Premium OLED TV, Smart

Home TV, Sound Bar and Mobile

Speaker categories, and Philips’ haul

included a Best Buy OLED TV award

for the 55OLED804, and Best Home

Theatre TV 2019 award for the

65OLED984.

Samsung won the award for the 8K TV

of the year for the QE82Q950R.

Sony’s Cyber-Shot rx100 vi was

named Compact Camera of the year

and the manufacturer also won in the

Best Noise-Cancelling Headphone

category for the WH-1000XM3.

Sennheiser took the award for

Premium Sound Bar for its Ambeo

model.

Dali, the prestigious Danish audio

brand, took two awards on its IFA

debut

10


BROUGHT

TO YOU BY

NEWS

Named as the EISA Premium

Soundbar 2019-2020, Sennheiser’s

new AMBEO soundbar has,

according to the judges, effectively

rewritten the immersive audio

rulebook.

The AMBEO Soundbar by

Sennheiser delivers 3D sound that

blurs the line between playback

and reality from a single all-in-one

device. Beneath its lacquered and

brushed aluminium surface, the

AMBEO Soundbar is powered by 13

drivers and the latest virtualisation

technology which was jointly

developed with Fraunhofer IIS.

“We believe that the AMBEO

Soundbar will set a new reference

in sound quality,” said Maximilian

Voigt, Product Manager at

Sennheiser. “It delivers the spatial

‘as if there’ experience of a 5.1.4

sound system and powerful bass,

but without the need for additional

speakers or an external subwoofer.”

“Most importantly”, say the EISA

judges, “once heard it’s never

forgotten”

Hall 1.2

Stand 220

Sennheiser’s AMBEO Soundbar

ADVERTORIAL

BLURRING

THE LINE BETWEEN

PLAYBACK AND REALITY

EISA HOME THEATRE

TV OF THE YEAR

Philips TV’s exclusive partnership

with world’s leading audio

specialists Bowers & Wilkins have

received top billing for a second

year with the jointly developed

65OLED+984 model, winning

an EISA Award for the superb

combination of market-leading

picture and sound quality.

OLED+ products represent the

pinnacle of the Philips TV range

thanks to offering the ultimate

in picture quality, from the 3rd

generation P5 processor, in

OLED+984

combination with outstanding

sound from integrated Bowers &

Wilkins developed bespoke sound

systems. As the Home Theatre TV

of the year 2019-2020 the Philips’

flagship TV 65” OLED+984 was

officially launched at IFA on the 5th

September, and will be available to

buy from mid-September 2019

Hall 22

Stand 101

ADVERTORIAL

HARMAN

CELEBRATES EISA

AWARDS HAT-TRICK

Accolades reward excellence

in design, innovation

and product quality

JBL LIVE

650 BTNC

JBL

PartyBox 100

HARMAN has again made its mark at the Expert Imaging

and Sound Association (EISA) Awards, receiving three

awards for the JBL Reflect Flow true wireless earbuds,

JBL LIVE 650 BTNC headphones and JBL PartyBox 100.

The JBL Reflect Flow won Best

Earbuds 2019-2020 for its

ergonomics, IPX7 waterproof

rating and 30+ hours of combined

playback time. The headphones

are also embedded with TalkThru

and Ambient Aware technologies,

making it easy to chat with

friends without removing either

earbud, while still hearing filtered

background noise so users are

always aware of their surroundings.

The JBL LIVE 650 BTNC headphones

received Best Consumer Noise-

Cancelling Headphones accolades

for delivering JBL Signature Sound

and working with the Google

Assistant and Amazon Alexa voice

service technologies. Once activated

through the My JBL Headphones

app, a simple touch of the left earcup

delivers a seamless headphone

listening experience, letting users

search for the newest songs from

their favorite artists or ask for

directions to a local coffee shop.

The JBL PartyBox 100 won Party

Speaker 2019-2020 award: it offers

160 watts of JBL Signature Sound,

12 hour playback and several LED

RGB light modes. It even enables

users to plug in their own mike or

guitar and take the stage.

With these latest awards, HARMAN

has cemented its position at the

forefront of innovation, quality

and design. “The fact that we are

consistently recognised for our

product innovation and quality

points to HARMAN Lifestyle

Audio Division’s leadership,”

says Carsten Olesen, President

Consumer Audio, HARMAN. “Year

after year our teams raise the bar

to bring products with superior

acoustics, packaged in high-quality,

exceptionally engineered designs”

Funkturn Indoor

Ground / Stand 100

www.ifa-international.org IFA International • Monday 9 September 2019

11


AWARDS @ IFA

NEWS

Ake Rudolf

Head of Strategy, IDZ

THE UX DESIGN

AWARDS HONOUR

INNOVATIVE SOLUTIONS

THAT ADD VALUE

TO APPLICATIONS,

TECHNOLOGIES AND

SERVICES

MICROSCOPE WITH INTEGRATED AI WINS

GOLD AT THE UX DESIGN AWARDS 2019

By rewarding innovation leaders like minimic, the winner of the Gold Award, the

UX Design Awards attempts to answer the question “will technology make our

lives easier, advance humanity and enable greater participation?”

The winners were announced at a ceremony on Friday,

hosted by Ake Rudolf, Head of Strategy, IDZ. Joined on

stage by jury members Layla Keramat, Simone Heissel and

Marion Fröhlich for a discussion on the importance of design

in the user experience for connected life and work, Rudolf

explained the criteria for nomination, the judging process

and how the awards celebrated design as a strategic tool of

innovation.

“It’s about human-oriented design,

quality not quantity. Tech needs

to be accessible, not complex and

difficult,” Rudolf said.

Of the 50 nominees, ranging from

corporate scheduling software and

medical AI to agricultural control

systems and gaming accessories, 10

were rewarded with a trophy and

the prestigious title of UX Design

Award Winner.

In the “Concept” category for

product visions and concepts,

the jury selected three winners:

a citizen-oriented judicial system

by Renderspace for The Supreme

Court of the Republic of Slovenia;

a fuel-ordering app by Valtech for

Lufthansa pilots; and INTUSI: a

system for the intuitive operating

of excavators in the digitalised

construction site, by Technische

Universität Dresden and Liebherr.

In the “Product” category for

market-ready products and services,

the six winners were: Bimodal

hearing care from cochlear implant

system Cochlear Nucleus by the

Smart Hearing Alliance; smart

cooking platform Cookidoo by

intive and User Interface Design

for Vorwerk International; medical

innovation DigitalDiagnost C90

Tubehead by Philips which reduces

the need for harmful X-ray exposure;

hybrid physical and digital gaming

device SquareOne by Wizama;

the Tugboat Alarm, Monitoring

and Control System by VanBerlo

for Damen Shipyards; and Venue

Family, an AI-enabled family of Point

of Care Ultrasound products, by GE

Healthcare.

UX Awards Gold Winners: Markus Turber (left), Founder, Intuity Media; Dr Henning Falk, Product Manager, minimic

The main prize – the Gold Award

- went to Intuity Media Lab for

minimic, an intelligent microscope

designed for the workbench in

life science research and medical

laboratories.

With its integrated AI, the intelligent

microscope is able to learn from

human experts and analyse samples

independently. It can diagnose

infectious diseases that threaten

millions of people around the world.

With this prize, the jury recognised

the outstanding relevance of the

compact product, with its high

level of craftsmanship, as a “handy

solution” to perennial medical

problems – especially in emergency

situations and in the developing

world. The jury also commended

the fact that the state-of-the-art

algorithm used in minimic is open

for further development by the

professional community.

“The UX Design Awards honour

innovative solutions that add

value to applications, technologies

and services through positive

experiences, and this year’s

laureates are excellent examples of

this,” concluded Ake Rudolf.

More than 50 products and

concepts, all of which made the

nomination longlist for the 2019 UX

Design Awards, are showcased in an

exhibition at IFA NEXT

12


AWARDS @ IFA

NEWS

ADVERTORIAL

IFA AND IDG

CELEBRATE

BREAKTHROUGH

TECHNOLOGIES

This year’s IFA Product

Technical Innovation Award

spotlights AI and IoT

Orient Zhu

Vice President, IDG Asia

IDG is once again sponsoring the esteemed IFA Product

Technical Innovation Awards alongside the German

Chamber of Commerce & Industry. Here, IDG Asia VP Orient

Zhu explains the importance of the Awards and discusses

IDG’s support for CE China.

Please give us an overview of the IFA

Product Technical Innovation Award.

The IFA Product Technical Innovation

Award, jointly launched by IDG and the

German Chambers of Commerce &

Industry (GIC) in 2014, celebrates the

technical innovation of participating

products. This year 78 products were

submitted by 61 companies, and 24

products were selected. For this year’s

Award, we are focusing more on

innovative applications of AI, 5G, IoT

and other new tech. All participating

products are required to achieve

core breakthroughs, be innovating

and change capabilities in terms

of product design and application.

We hope the Award brings together

consumer electronics manufacturers

and provides a platform for technical

cooperation.

What do you see being the key

trends in the industry?

According to data released by

Statista, the global smart home

market will reach US$79.3 billion in

2021. The future smart home market

will see huge explosive growth.

Alongside the commercialisation

of 5G, the consumer electronics

sector will introduce a new industrial

revolution. On one hand, there is a

diversification of consumers and

rapid change in user habits. On the

other, 5G expedites the applications

of cloud computing, big data, AI, IoT

and other technologies.

IDG supports IFA’s CE China.

What are the key elements of this

partnership?

As with the Award, IDG and Messe

Berlin are key partners on CE China.

The event provides a platform for

Chinese consumer electronics

brands to go global and cooperate

with foreign consumer electronics

industries. IDG assists CE China and

support its preparations, creating an

international cooperation platform

for Chinese consumer electronics

manufacturers and retailers.

Why is it important to have created

a show like CE China?

CE China, which takes place in

Guangzhou for the first time this

year, provides an important platform

for showcasing new concepts,

technologies and products from the

most innovative companies in the

world. In addition to the exhibition,

we will also prepare theme forums,

product launches, promotions and

press conferences. We also promote

the matchmaking of technology,

talent, capital, services, and upstream

and downstream channels.

How is the Chinese market – both

in terms of manufacturing and also

in terms of consumption – affecting

global design and production trends?

In 2018, China’s output of mobile

phones, computers and colour TVs

accounted for 90%, and 70% of the

world’s total output. In recent years,

China has achieved remarkable

results in intelligent and high-end

consumer electronics. In the past

two years, we have seen categories

grow rapidly, including floor mopping

robot, robotic window cleaners, robot

chef and other smart appliances. We

can see that a number of leading

consumer electronics enterprises

have emerged in China.

According to data released by

Strategy Analytics, the global smart

home market will increase at a CAGR

of 10% in five years from 2018 to

2023, and will reach US$155 billion

by 2023. It is predicted that the

overall output value of smart homes

in China will approach US$300 billion

by 2020

WE HOPE THE

AWARD BRINGS

TOGETHER

CONSUMER

ELECTRONICS

MANUFACTURERS

AND PROVIDES

A PLATFORM

FOR TECHNICAL

COOPERATION.

www.ifa-international.org IFA International • Monday 9 September 2019

13


AWARDS @ IFA

NEWS

ADVERTORIAL

IFA PRODUCT TECHNICAL INNOVATION

AWARD 2019 – WINNERS ANNOUNCED

ECOVACS

Every year, IFA acts as

a benchmark for global

CE industry leaders with

its Product Technical

Innovation Award (IFA-

PTIA) in conjunction with

International Data Group

(IDG) and the German

Chamber of Commerce

and Industry (GIC).

Winning companies include

Bosch, Siemens, TCL, Google,

SONY, LG, Midea, AEG, Miele,

Skyworth, BOE, Beko, KONKA,

Kärcher, Changhong, Ecovacs,

De’Longhi, Philips, Amazfit and

Millo.

Of the 20 selected companies,

eight are Chinese, accounting

for 40% of the winning products.

They include TCL which takes the

‘Home Theatre Gold Award’ for

the Mini LED TV X10/C11 and

the ‘Anti-Pollution and Separate

Washing Innovation Gold Award’

for its Classified Washing Machine

X10-110BDI. Further Chinese

successes include Colmo, a highend

AI technology appliance

brand under Midea, winning the

‘Phase Change Energy Storage

Technology Innovation Gold

Award’ and ‘IAQ Technology

Innovation Gold Award’ with its

CFXH2050 water heater and KFR-

35GW/CK1C-9 air conditioner

respectively; Skyworth/Metz

smart home platform Swaiot

wins ‘AIoT Innovation Gold

Award’; BOE BD Cell receives the

‘Display Technology Innovation

Gold Award’; KONKA LED98A3/

LED86A3 and OLED65V1

respectively win the ‘Design

Innovation Gold Award’ and

‘Audio-Visual Experience

Gold Award’; Ecovacs Deebot

OZMO950 receives the ‘Mapping

Technology Innovation Gold

Award’.

There were awards, too, for

Colmo’s KFR-35GW/CK1C-9

air-conditioner, while Amazfit

scooped the IFA-PTIA Wearable

Applications Innovation Award

AMAZFIT

CHANGHONG

KONKA

BOE

MIDEA

TCL

SKYWORTH

MIDEA

14


AWARDS @ IFA

NEWS

ADVERTORIAL

TCL: A SUPER-BRAND

Building a world-leading smart technology company

with cutting-edge technologies

This year, TCL Founder and Chairman, Li Dongsheng, is leading

TCL to its 9th appearance at IFA. Mr. Li is one of the most

recognised business leaders in China. In 2014, he was rated

as the “Most Popular Economic Figure in China” by China

Business Journal. In 2013, Mr. LI was awarded as the “Best

CEOs of Chinese Listed Companies” by Forbes magazine,

and he was also awarded the “Most Socially Responsible

Entrepreneur” by XinhuaNet in 2012. We asked Mr Li to tell

us a little more about the company’s presence at IFA this year.

As one of the largest Chinese

companies participating in the show,

and now the second largest TV

manufacturer in the world, at TCL,

we are once again demonstrating our

profound technological innovation

capabilities through the integration of

the latest smart technology into many

of our flagship products. The nine

years participating in IFA have been a

great evolutionary journey for TCL.

How important is R&D in this

development?

It is essential. Our product

improvement is a result of TCL’s

relentless pursuit of technological

innovation and R&D over many years.

materials and devices. Currently, TCL

has established R&D centres in the

United States, Poland, Hong Kong,

Xi’an, Wuhan, and Shenzhen, and has

plans to actively explore more fields

for R&D and innovation.

What does the future hold?

Strong product innovation capabilities

and technical reserves have injected

new impetus for the TCL brand. In

the future, it is believed

that TCL will

continue to pursue

technological

innovations, in

order to bring

In terms of technological innovation,

TCL has gone from playing catch-up,

through being on equal footing with

our peers; before finally surging ahead

as an industry leader. At IFA 2019,

TCL is again making an impression

by bringing industry-leading

technological products to consumers.

This year, thanks to our aesthetic

exhibition layout, we are displaying a

comprehensive series of eye-catching

products such as the 8K Mini LED

Series, 8K OLED Series, audio products,

and TCL mobile phone. In this way, TCL

is showing global consumers the strong

product power and brand influence of a

Chinese super brand.

You have had great success in the US

market this year. How is that coming

along?

As one of the world’s best-selling and

America’s fastest-growing television

brand, our new TCL Roku TV models

will continue to take market share in

that zone. TCL’s much-anticipated TV

portfolio continues to raise the bar

for home entertainment experiences

and performance solutions, delivering

pure and rich colours in the biggest of

TV screens.

OUR PRODUCT

IMPROVEMENT IS A RESULT

OF TCL’S RELENTLESS

PURSUIT OF TECHNOLOGICAL

INNOVATION AND R&D OVER

MANY YEARS

AI technology, new display technology,

5G application technology, intelligent

manufacturing, and industrial IoT

technology are the four strands that

make up TCL’s technological strategy.

To date, TCL has achieved exciting

results in these fields. As of May

2019, TCL had 61,000 global patent

applications. It is particularly worth

mentioning that TCL has 822 patents

issued in the field of quantum dot

electroluminescence, ranking second

in the world. For example, in the field

of new display technology, TCL has

a world-class R&D team and has

established a world-class experimental

platform for printing display. The

platform has made remarkable

progress in printing OLED and QLED

better and

smarter

products

and services

to global

consumers, and

to create a smart

future

Hall 21

Stand 102

Li Dongsheng

Founder and Chairman, TCL

www.ifa-international.org IFA International • Monday 9 September 2019

15


AWARDS @ IFA

NEWS

ADVERTORIAL

TCL X10(C11) Mini LED TV

Winner of the Home Theater Gold Award at the IFA Product

Technical Innovation Awards, the TCL X10(C11) Mini LED

TV incorporates TCL’s latest Mini LED technology, bringing

highly detailed contrast, along with Quantum Dot display

technology offering world-class picture quality. Dolby

Atmos audio technology ensures premium home-theatre

sound performance. It also supports a wide range of smart

functions powered by Android TV with Google Assistant.

Ensuring TCL stays ahead of the

curve when it comes to innovation

the TCL X10(C11) Mini LED TV also

includes the following key features:

The TCL X10(C11) Mini LED TV

premier model is a 75-inch 8K Mini

LED TV. Its backlight is driven by

25,200 high-performance LEDs,

delivering superior brightness of up

to 1200 nits – that’s between two

and five times the brightness of a

THE

TCL X10(C11)

MINI LED TV

INCORPORATES

TCL’S LATEST

MINI LED

TECHNOLOGY

regular TV. It also features 900 local

dimming zones, to deliver striking

contrasts, with a purer, clearer

display of light and dark detail via

precision backlight control.

Quantum Dot display technology

that supports a wide colour gamut

display, almost 100% of the DCI-P3

color space coverage;

Local dimming that enables precise

backlight control to delivering

enhanced ultra-vivid picture quality;

Support for Dolby Vision, which

delivers outstanding colours and

highlights that are up to 40 times

brighter and blacks that are 10 times

darker compared to a standard

picture;

An integrated cinema-inspired

soundbar from Onkyo, a worldleading

premium audio equipment

provider, with support for Dolby

Atmos;

An integrated AI soundbar,

allowing the sound system to work

independently when the TV is turned

off;

Android TV with Google Assistant

built-in enables users to activate

using voice-only

A simple, elegant design, just

14.5mm at its thinnest point, making

it one of the thinnest 75-inch direct

backlight products in the industry,

reducing optical distance to 5mm,

achieved by a revolutionary backlight

structure;

A full-view design, enabling viewers

to enjoy an improved viewing

experience with a wider screen.

STAYING

AHEAD OF

THE CURVE

TCL’s X10(C11) Mini LED

TV offers industry-leading

innovations and features

This 8K model will become available

during the second quarter of 2020

in selected markets. There is also

a 75-inch 4K version. In addition,

there are two 65-inch 4K versions

with optional sound bars that will be

available at the end of 2019. Between

the two 65-inch 4K versions, the one

with a sound bar will be available

soon in the European market

Hall 21

Stand 102

X10(C11)

Mini LED TV

16


AWARDS @ IFA

NEWS

ADVERTORIAL

AFTER YEARS OF

RESEARCH, A SYSTEM HAS

BEEN DEVELOPED WHICH

CREATIVELY EMPLOYS

PHASE CHANGE MATERIAL

(PCM) AT THE BASIS OF A

HEATING METHOD FOR

TRADITIONAL ELECTRIC

WATER SYSTEMS

PCM: THE FUTURE

OF HOT WATER SYSTEMS

COLMO innovates with a hi-tech system set to revolutionise

the concept of water heating

Inspired by the aerospace

technology, COLMO has

developed the COLMO

FUTURE series of phase

change energy storage hot

water tanks.

After years of research, a system has

been developed which creatively

employs Phase Change Material

(PCM) at the basis of a heating

method for traditional electric water

systems.

Employing the Emerging Technology

Center (ETC) in Silicon Valley as a

cutting-edge technology research

base and the Artificial Intelligence

Research Institute in Shenzhen

for technology extension and

implementation, COLMO has been

reinforcing research, based on

essential consumer demand. The

goal has been to integrate AI core

technology into premium home

appliances, applying harmonised

interaction such as image

recognition and voice interaction

and deep learning into a “COLMO

expert system”.

PCM is a new material which

changes state from solid to liquid

when it absorbs heat, and changes

from liquid to solid when it releases

heat. It is this characteristic of PCM

that enables over-current heating

of bath water. An electric water

heater, can therefore abandon the

design based on an inner liner and

magnesium rod, resulting in clean

high-quality fresh water, even after

months or years of usage. With

classic systems, the quality of water

deteriorates over time.

Thanks to this new technology,

the COLMO phase change energy

storage hot water tank sports a

slimmer body: just 22.8 cm deep…

only 48% of a traditional electric

water heater. It thus sets bathroom

space aside to meet a variety of

installation environments, giving a

new aesthetic inspiration for one’s

home space.

Furthermore, a mixing valve is no

longer required in this technology,

due to electronic constant

temperature technology, which

monitors water temperature in realtime

in a three-dimensional manner,

automatically adjusting the ratio

of cold water to hot water, with a

precise-controlled temperature

difference as low as ±1°C, which is

virtually impossible for human skin

to perceive.

A comfortable water temperature

is planned throughout the day by

tuning the outlet water temperature

intelligently according to the inlet

water temperature of different

periods of the day.

The system provides the user

with personalised exclusive

temperature. By simply clicking on

the “favourite” button, an exclusive

water temperature can be selected.

Three temperature IDs can be set to

meet the different needs of different

family members.

COLMO A/C ACHIEVES COOL

“WIND-FREE” FEEL

With an increasing number of

potential A/C buyers backing off

due to “over breeziness”, which can

cause a number of ills, COLMO

is presenting a new kind of air

conditioner at IFA that solves this

issue. Equipped with a wind-free

system, the unit softens the strong

airflow to achieve a cool wind-free

feel. And thanks to a micro-positive

pressure fresh air system, outdoor

fresh air is brought gently into the

home through an efficient HEPA net

ensuring constant air circulation. It

mixes with cool indoor air to form

a soft breeze, offering a fresh and

comfortable air-conditioned climate

throughout the home

Hall 5.1

Stand 101

2019 IFA

TECHNICAL

INNOVATION

AWARDS:

COLMO CFXH2050 phase

change energy storage water

heater

Phase Change Energy Storage

Technology Innovation Gold

Award

COLMO CFXH2050

IAQ Technology Innovation Gold

Award

COLMO KFR-35GW/CK1C-9

22.8 cm

- this new water heater has

less than half the depth of

a traditional electric water

heater.

±1°C

– ultra-precise temperature

control

www.ifa-international.org IFA International • Monday 9 September 2019

17


AWARDS @ IFA

NEWS

ADVERTORIAL

Mario Zhou

Multimedia Industry Department Vice

President, KONKA Group Co. Ltd.

KONKA ON TRACK

FOR GLOBAL GROWTH

Two innovation awards for KONKA TVs place

the company firmly on the world stage

on deployment of AI, IoT, 8K and

5G, we have constantly increased

investment in technological research

and development and won various

awards in related fields. R&D has

not only consolidated KONKA’s

position as a leading Chinese home

appliance enterprise, but also given

KONKA the confidence and strength

to compete with the world’s cuttingedge

technology brands.

The Chinese technology giant KONKA continues to upgrade

and optimise its industrial structure, with technology and

innovation as core driving forces. We asked Mario Zhou,

Multimedia Industry Department Vice President of KONKA

Group Co. Ltd. and International Business Division General

Manager of KONKA Group Co. Ltd. to tell us more.

At present, a new picture is shaping,

where four business groups, the

Consumer Electronics business

group, the Industrial Park business

group, as well as the PaaS (Platform

as a service) & Financial Investment

business group, are developing

side by side. By 2020, we plan to

achieve operating revenue of €10bn,

develop three new business groups

with respective operating revenue

of over €1.25bn and establish 1-3

new national and international listed

companies. We have also set goals

for the next three years: realising

an operating revenue of more than

€12.5bn and turning KONKA into a

global competitive enterprise driven

by technology and innovation.

You have a three-pronged

development strategy. Could you tell

us about it?

The three-pronged development

strategy includes reform,

transformation and upgradation.

Reform refers to implementing

mixed-ownership reforms of

business; transformation refers to

building new industrial patterns

with regards to emerging industries;

upgradation refers to upgrading

present business models regarding

smart homes.

Two of your products won awards

at the IFA Product Technical

Innovation Awards this year. Can

you tell us about these, and why you

believe they have received these

awards?

The KONKA A3 is capable of direct

input of 8K signals to full real

display of 8K images and integrates

a panoramic AI matrix. It uses Dolby

Vision and is equipped with the

Harman Kardon sound system to

create an audio-visual feast for the

users.

The V1 adopts a 4K OLED screen and

is equipped with HDR 2 technology

and 10Bit HDR hard decoding

technology, making images look more

real. Besides, V1 adopts the YIUI 7.0,

a system independently developed

by us, to provide personalised and

preferred contents, by analysing

users’ viewing habits as against a big

data source.

These two are innovative in terms

of product design, audio-visual

performance and intelligent

technology. They have broad market

prospects and play leading roles in

the innovation of TV products.

How important is R&D to your

forward development and why?

R&D is crucial to KONKA’s future.

As a platform-based company driven

by technology and innovation,

the R&D of core technologies is

one of the important strengths of

KONKA. In recent years, focusing

What are your goals for market

share in global TV sales?

KONKA is gradually expanding in

the global market. At present, we

have actively deployed in African

market, joining hands with Jumia,

the largest e-commerce platform

in Africa, and establishing a joint

venture with Hoho, a local Egyptian

electric appliance company. This joint

venture strives to achieve annual

sales goal of 500,000 products in

Egypt and neighbouring markets

by 2020. In the future, KONKA will

progressively promote the strategic

layout of globalisation to accelerate

the growth in market share

STATION -Berlin

S3 180

18


AWARDS @ IFA

NEWS

ADVERTORIAL

MARRYING CLASSIC

WATCH DESIGN WITH

MODERN TECHNOLOGY

Amazfit GTR: a distinctively elegant smartwatch that helps

users stay fit, healthy and stylish.

Wearable accessories and portable devices not only serve

us as tools to be more efficient, but also to express one’s

unique taste and personality. With this in mind, Huami

is presenting its most fashionable smartwatch – the

Amazfit GTR – at this year’s IFA. This model, which has

won the IFA Product Technical Innovation Award 2019,

brings back classic watch design, powered with modern

technology to help users keep fit, healthy and ready for

action. The classic round-shaped screen is integrated

with a two-layer leather strap, thin body for maximum

comfort and a crystal-clear 326 PPI AMOLED display.

The new Amazfit GTR is, says

the manufacturer, a “step up in

elegance and craftsmanship” for

smartwatches. It comes in two sizes,

47.2mm and 42.6mm; each having

several editions featuring unique

characteristics.

The 47.2mm Standard Edition comes

with a light brown leather strap

divided into two: the upper half of

the strap is made out of leather, while

the lower half is made out of silicon.

This will maintain the elegant look at

first sight, while still being completely

suitable to resist sweat during a

workout.

The 47.2mm edition also comes with

an impressive battery life that lasts

up to 24 days. In this era, when we

all carry so many portable devices,

having a long battery life is one of the

most determinant factors to evaluate

devices of this kind.

The interface is optimised for

the larger display, making icons

and messages easier to read,

while sporting a beautiful classic

design.

HEALTH

AND FITNESS

Amazfit GTR uses a “Biotracker PPG”

Heart Rate sensor to enable users to

access key health functions like 24-

hour continuous heart rate tracking,

sleep monitoring and sedentary

reminders. The monitor helps users

better understand if their heart

rate is following a “healthy” pattern

THE NEW AMAZFIT GTR

IS A “STEP UP IN ELEGANCE

AND CRAFTSMANSHIP” FOR

SMARTWATCHES.

throughout the day, by monitoring

the activities they perform. In both

the watch and the app, the data

is clearly displayed for an easy

understanding of BPM patterns. With

the app, users can also customise the

classification of their heart rate and

receive an alarm when the BPM

shows an “abnormal” value. All

recordings are saved on the app and

can easily be shared.

With its 6-axis acceleration sensor,

the Amazfit GTR becomes an ideal

companion for sports and workout.

It comes with 12 different sports

modes, including several variations

of running, cycling, swimming, along

with other widely practiced sports

such as mountaineering, trailrunning

and workouts. Once the

activity is finished, the smartwatch

displays all the data collected such

as distance, pace, BPM range,

laps and time per lap, and much

more. Outdoor enthusiasts can

enjoy not only the long battery

life to go on trips or long runs, but

also the GPS + GLONASS dual

Amazfit GTR 46 and 42

positioning that ensures a

highly accurate route tracking.

The Amazfit GTR is distributed in

Germany via Media MarktSaturn

and Amazon; in the UK via Amazon;

and Spain via PCcomponentes. The

device is also available in the USA,

Thailand and Malaysia, and will soon

be on the market in Italy, Russia,

Ukraine, Brazil, Chile, Columbia,

Mexico and India

Hall 4.2

Stand 219

www.ifa-international.org IFA International • Monday 9 September 2019

19


AI ON THE GROUND

Madeleine Clare Elish describes herself as a cultural anthropologist whose

work examines the social impacts of AI and automation on society. As

Research Lead and co-founder of the AI on the Ground Initiative at Data

& Society, she works to inform the ethical design, use, and governance of

AI systems through the application of social science research and humancentred

ethnographic perspectives. At the IFA+ Summit, she will be talking

about the complex and often surprising dynamics of human-AI collaboration.

We asked her to tell us a little more about her day-to-day work.

I lead the AI on the Ground Initiative at Data &

Society, a non-profit research institute in New

York focused on thorny issues at the intersection

of technology and society. The AI on the Ground

Initiative at Data & Society focuses on the

development, use, and assessment of AI by the

people who shape new AI systems and policies.

Centring social science research, our goal is to

develop robust analyses of AI systems that can

effectively inform design, use, and governance.

How do you see AI changing our lives in the

future?

Artificial intelligence will improve many aspects

of everyday life, but also is implicated in rising

social inequality, the concentration of corporate

power, and the curtailing of individual autonomy.

Who should come to your talk?

Designers, executives, entrepreneurs and

industry analysts who want to learn more about

how to apply ethical, human-centred principles

to developing and implementing AI.

What are your thoughts on the concept of the

IFA+ Summit in general?

I am looking forward to being a part of the

historic IFA convention and learning from the

other amazing speakers at the IFA+ Summit

MORAL CRUMPLE ZONES:

CAUTIONARY TALES IN HUMAN-

ROBOT INTERACTION

Date: Today, Monday 9 September

Time: 11:00 am

Location: Hall 26b - GRAND THEATRE

Madeleine Clare Elish

Research Lead and co-founder of the AI on the

Ground Initiative at Data & Society

OUR GOAL

IS TO DEVELOP

ROBUST

ANALYSES OF AI

SYSTEMS

IN SEARCH

OF ETHICAL AI

Casu Canca

Founder and Director, AI Ethics Lab

EVERYONE

WANTS TO TALK

ABOUT ETHICS

Cansu Canca was one of the guests

at Sunday’s IFA+ Summit sessions,

delivering a speech entitled Ethical

AI: Everyone Wants It, No One Has It.

We asked the AI Ethics Lab Founder

and Director about the ideas behind

her presentation.

My work is about how to create ethical AI. In AI

Ethics Lab, we developed a model for achieving

this within institutions, whether they are private

companies or public research entities. Our ERD

model (Ethics in R&D model) focuses on three

key aspects of the AI research, development,

design, and deployment processes: Training

developers and scientists in ethics, embedding

ethics analysis within the product design

and development process, and developing

institutional principles and processes for

recurrent ethical problems.

Can you tell us a little about the role of the AI

Ethics Lab?

Everyone wants to talk about ethics and run

projects on it but no one seems to realise

that this requires expertise in this field called

Philosophy. What still distinguishes the Lab

is the expertise. It is of utmost importance to

me to have the right experts in each and every

project. That means the Lab’s work involves

philosophers, computer scientists, legal experts,

and others.

How do the issues at stake vary across cultures

and regions?

Each region and country has its own concerns

due to their culture, history, and political

situation. However, this does not mean that

the core problems differ. Concerns for privacy,

individual decision-making, well-being, and

fairness hold regardless of your trust in your

government or the composition of your society.

Their demands and their importance vary

depending on the exact circumstances that

these concerns come into existence. For that

reason, a real ethical analysis is case-based and

cannot be summed up in a list of principles or

checklists

20


ASKING THE RIGHT QUESTIONS TO

PREPARE FOR AN INTELLIGENT FUTURE

At the University of Waterloo, the

16-year-old Canadian Shalev Lifshitz

is conducting research to further the

AI community’s efforts in reaching

human-level AI by developing new

Artificial Neural Networks that aim

to behave more like the human brain.

His presentation at the IFA + Summit

will no doubt raise a few eyebrows for

several reasons. We asked him to tell

us more:

Intelligence and the human brain have always

fascinated me. How do humans learn? Do we run

on some type of learning algorithm? What is it and

how does it work? The best way to understand

something is by creating it. Thus, creating

Intelligence as a means to understand Intelligence

made sense to me. I believe we are on the brink of

a biological and industrial revolution and Artificial

Intelligence is at its core. How must we prepare

and what changes will this transformation bring?

My goal is to pave the way towards human-level AI

while ensuring that we ask the right questions and

prepare for our intelligent future. I will outline the

work being done to achieve human-level AI and

discuss what we must do to ensure a positive future

for humanity. Some of the questions discussed will

include: What is human-level AI? How far are we

from human-level AI? How are we getting there?

Why is human-level AI exciting? Should we be

wary of it? These are the questions we must ask to

ensure a positive future for humanity alongside AI!

Who should come to your talk?

Anyone hoping to play a part in or understand AI’s

future impact on society. Those interested in the

future of humanity and AI, come out to my talk! I

would love to speak with you!

HUMANITY & AI: PREPARING FOR

AN INTELLIGENT FUTURE

Date: Today, Monday 9 September

Time: 11:00 am

Location: Hall 26b - GRAND THEATRE

Shalev Lifshitz

Student at the University of Waterloo

www.ifa-international.org IFA International • Monday 9 September 2019

21


DESIGN

PRINCIPLES

FOR SPATIAL

COMPUTING

IT IS

A PARADIGM

SHIFT THAT

IS CHANGING

THE WAY WE

INTERACT WITH

THE WORLD

Philip Hausmeier

CEO of Metaphysics VR, Inc., and Co-Founder

and COO of Mechicon Software

In his presentation “Design principles for

Spatial Computing” Philip Hausmeier, CEO

of Metaphysics VR, Inc., and Co-Founder

and COO of Mechicon Software, will

speak about the recent developments of

the virtual reality, augmented reality and

mixed reality technologies. We asked him

to tell us a little more:

Spatial Computing is

a term that has gained

traction over the last

years to give these

different “realities” a

unifying concept that

represents their core

feature: to integrate the

digital into the spatiality

of our environment. This

is happening in diverse

ways with VR, AR, MR and

it is a paradigm shift that

is changing the way we

interact with the world.

Can you tell us more

about the design process

in Spatial Computing?

To implement Experience

Design for Spatial

Computing, we first need

to look at what and for

whom the specific use

case is. We then select

the suitable device for

the application and

consider its specifications

in terms of performance

and usability. On the

other hand, we need

to study carefully the

spatial environment of

the application. In virtual

reality, we have to get

a feel for the virtual

environment that is

represented to us. In

augmented and mixed

reality, we need to study

the forms of environment

in which the application

takes place, and how the

user can interact within

this setup effectively.

Who should come to your

talk and why?

I look forward to meeting

people who are curious

about how the merging

of space and computing

can create the next

step in user experience,

whether it be for practical

applications or just for

the joy of exploring new

worlds.

DESIGN

PRINCIPLES

FOR SPATIAL

COMPUTING

Date: Today, Monday 9

September 2019

Time: 3:00 pm

Location: Hall 26b,

GRAND THEATRE

Tian Qiu

Cyber Valley Research Group Leader,

University of Stuttgart

THE NANOROBOTS

ARE COMING

Tian Qiu this summer

was appointed as

Cyber Valley Research

Group Leader at the

University of Stuttgart

in Germany. Qiu is now

the second scientist

at the University

of Stuttgart to be

researching under the

umbrella of this unique

European research

cooperation. At the

IFA + Summit, he

will tell us about his

work in “biomedical

microsystems”. We

asked him to tell us a

little more:

I will talk about the recent

advances in the fabrication

and actuation of micro- and

nanorobots for biomedical

applications. I will first present

a miniaturised endoscope

that is powered wirelessly

by ultrasound. I will also

introduce the world’s smallest

nanorobots, which are able to

propel magnetically through

the eye and reach the target

region on the retina.

How are micro devices

evolving, and how important

will their role become in

coming years?

Thanks to the advances

of micro/nano-fabrication

and wireless actuation

technologies, microdevices

have become smaller in size,

complicated in structure

and versatile in functions.

This is leading to the fast

development of micro-sized

intelligent systems, which are

able to sense, move, control

and communicate at small

scale.

What are some of the new

applications we will be seeing?

The most promising

applications lie in the

biomedical field, i.e. to use the

microrobots for drug delivery,

sensing or even minimallyinvasive

surgery inside the

human body.

What excites you most about

the future?

The really exciting thing is to

see our microrobots really

being used in the clinic and

help patients for less trauma

and less pain with minimallyinvasive

medical procedures.

Who should come to your talk?

Whoever is interested in

topics of medical technologies,

robotic technologies, and how

AI and robotics may change the

future medicine.

NANOROBOTS INSIDE

US - HOW COULD

NANOTECHNOLOGY

CHANGE SURGERY ?

Date: Today, Monday 9

September 2019

Time: 11:00 am

Location: Hall 26b,

GRAND THEATRE

22


IFA NEXT: The Edge Of Innovation

THE KI TO

THE CORDLESS

KITCHEN

TECHNOLOGY

WITH A HUMAN

TOUCH

As the first partner country of IFA NEXT,

Japan is showcasing home-grown humanmachine

interfaces at its revamped pavilion.

Japan is presenting an exclusive new showcase of indigenous

technologies at its pavilion in Hall 26 that draws on the maxim

“Interface with Consideration and Sensibility.”

Focused on a burgeoning new field

of human-machine interfaces that

incorporate emotional sensitivity into

everyday digital living, the pavilion is

showcasing specialised technologies

emerging from a Japanese society in

which cyberspace and physical space

are highly integrated.

As part of IFA NEXT, the Japan

Pavilion will showcase new user

interfaces and technologies from 20

Japanese companies. These include

Qoobo, a therapy robot with wagging

tail created by Yukai Engineering; and

BOCCO emo, a highly responsive and

empathetic communication robot.

Helping society benefit from digital

technologies in a rapidly developing

digital economy, Yukai’s BOCCO

emo expresses its empathy through

gestures and sounds in response

to the user’s voice, as well as the

emotional content of incoming/

outgoing text messages, including

emojis. Because the user’s presence

alone can prompt reactions from the

robot, no trigger word is necessary to

activate the device.

Other human-machine interfaces

at the Japan pavilion include an

app by Unipots known as Unipos,

through which co-workers can

offer small tokens of appreciation

called “peer bonus” to each other,

strengthening team building. Pixie

Dust Technologies is also showcasing

its Holographic Whisper technology,

a directional speaker that delivers

sound to the target person via

ultrasonic waves.

By introducing these innovations to

the world at IFA, Japan’s Ministry of

Economy, Trade and Industry plans

to expand commercialisation and

growth opportunities in overseas

markets represented at IFA NEXT.

» HALL 26 / STAND 213

Hans Kablau

Chair, WPC’s Kitchen Work Group

IFA sees the world debut

of technology from

the Wireless Power

Consortium that may

change kitchen surfaces

and appliances forever.

Launching with live

demonstrations at IFA, the

Wireless Power Consortium

(WPC) has built upon its

successful standard for wireless

charging mobile devices – Qi

– to bring to market a new

benchmark in cordless charging

for kitchens, called Ki. Drawing on

the experience and knowledge of

over 570 international member

companies including Apple,

Canon, Google, Haier, Huawei,

IKEA, LG, Philips, Sony, Verizon

Wireless and Xiaomi, the WPC

has collaborated to bring the

same near-field communication

technology that facilitates bank

cards, hotel keys and passports

to kitchen worktops and the

appliances thereon. Standardcompliant

products including

toasters, rice cookers, blenders,

coffee makers and air fryers

will be able to charge wirelessly

up to 2.2kW utilising power

transmitters that can be neatly

hidden beneath countertops.

“Ultimately, the Ki Cordless

Kitchen standard will change the

way we interact with our kitchens,”

says Hans Kablau, Chair, WPC’s

Kitchen Work Group. “Not only

will the standard allow everything

from chopping vegetables to

cooking to reading the newspaper

to all take place on the same

surface, it also enables a whole

new category of smart cookware.

These smart pans can be simply

placed on a power transmitter

spot and allow consumer to cook

on their counters just as they

would on their stove.”

To ensure safe operation the

Ki Cordless Kitchen standard

prevents power from being

transferred when non-culinary

items such as keys, phones and

bank cards are placed on the

transmitter spot, preventing

them from damage, overheating

or corruption. In keeping with

the trend toward smart kitchens,

there also is capacity for twoway

communication between

the power transmitter and

appliances.

» HALL 26 / STAND 385

www.ifa-international.org IFA International • Monday 9 September 2019

23


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YOUR INFORMATION SOURCE

@ IFA EVENTS

THE MUST-HAVE B2B DECISION-MAKING TOOL

PICK UP YOUR COPY

OR READ IT ONLINE

EACH DAY OF THE SHOW

IFA-INTERNATIONAL.ORG

CECHINADAILY.COM

24


IFA GLOBAL MARKETS

GROWS ITS SOURCING

PLATFORM

In Station-Berlin, the sourcing

platform of IFA Global Markets

provides a strong complement to

the brand platform of IFA itself.

“We’re excited that our 4th edition is

completely sold out,” says Nils Hellpap,

Product Manager, IFA Global Markets. Last

year there were 664 exhibitors and this year,

when the numbers are released, they will

show an impressive growth.

IFA Global Markets has become the most

important sourcing platform for consumer

electronics and digital products in the

consumer electronics and home appliances

market in EMEA.

Located in the centre of Berlin, IFA’s

international sourcing

platform draws OEMs (original

equipment manufacturers),

ODMs (original design

manufacturers), suppliers,

component manufacturers and

yet-to-be-discovered brands

from all over the world.

“All the halls are sold out,

and sold out early, for several

reasons,” notes Hellpap. One

reason is that more and more

countries now participate as the

geography widens: companies

from at least 19 countries are

exhibiting. One example of this

geographical diversity is Bomare, an Algerian

manufacturer of consumer electronics which

wants to extend its success in supplying

southern Europe and MEA.

Another reason, and significant in its trend,

is that some manufacturers with brands

and stands at IFA are now taking stands in

IFA Global Markets in order to benefit their

OEM/ODM business units. A good example

would be KONKA GROUP of China.

As its role in the world of sourcing products

grows, IFA Global Markets offerings such

as Matchmaking Meetings and Expert Talks

provide a useful way for the community of

buyers to find companies, hear from peers,

and grow their expertise

IT’S ONLY GOOD IF IT’S

WIN-WIN

Michael Wendt, CEO of

Wentronic, joined Expert Talks @

IFA Global Markets yesterday for

a Fireside Chat to discuss the rise

of the company.

IFA Global Markets 2018

Over the past year, Wentronic has

introduced a broad range of new products

to the market, including the new Black

series of the company’s 3SIXT connection

cables, and a number of smartphone

accessories including new Bluetooth

headphones and protective accessories

for the latest Apple, Huawei and Samsung

phones.

Much of the company’s success began

with Michael’s father, founder Dietmar

Wendt, whose philosophy is still applied

today: “It’s only good, if it’s win-win”

Michael Wendt

CEO, Wentronic

www.ifa-international.org IFA International • Monday 9 September 2019

25


BROUGHT

TO YOU BY

TRADE TALK

EURONICS RIDING

HIGH AFTER

ROBUST 2018

Electronics retailer Euronics had a robust 2018, reporting

a healthy turnover of €19.78bn (up 3.6% on the previous

year). IFA International asked Euronics President Hans

Carpels what product categories he regards as being the

“sweet spots” at the moment.

We see several categories that are

really favoured by the consumer, but

overall we see a tendency towards

higher quality product sales in all

categories. More specifically, audio

categories are doing great, such

as wireless speakers, headphones,

personal assistants. Also small

domestic appliances across a range

of product groups, and not to forget

all kitchen appliances, i.e. built-in

appliances, cookware and small

appliances. On the IT-side, we see

strong growth in Gaming and PCs.

How and why is your close

partnership with IFA important?

There are several obvious reasons:

IFA, more than any fair, presents

for professionals as for consumers

the trends to watch for the end of

year,

It is an update for all in the trade

with their industry partners

For the retailers is no less than an

obligation to be here.

Hans Carpels

President, Euronics

What are your activities at IFA this

year?

As you know, Euronics is a proud

supporter of IFA and we underpin

that with our stand at Hall 23 where

we have live shows continuously as

well as the presentation of specific

products.

Hall 23

Stand 102

26


EXCLUSIVE INTERVIEW

STREAMING

IS A GLOBAL

OPPORTUNITY

WITH ONE BILLION

BROADBAND

HOUSEHOLDS

WORLDWIDE

Anthony Wood

Founder and CEO, Roku

THE CHANGING TV

ECOSYSTEM

Roku’s founder and CEO, Anthony Wood, sets out

a vision for the future of TV streaming

Roku pioneered streaming to TV, by connecting users to

the streaming content they love. We started by asking

last Saturday’s IFA keynoter Anthony Wood whether the

way people watch TV is changing, and how the business

is helping consumers get what they want.

Over the last decade, consumers

have increasingly moved from

watching live linear TV to

streaming. We believe that all

TV will be streamed because it’s

a better way to watch TV. With

streaming, consumers can access

a vast amount of content from

around the globe, from many

competing publishers, free or paid,

on their own schedule.

How is the transition in the TV

ecosystem affecting hardware

manufacturers?

The transition to streaming and

with that open TV platforms is

disrupting TV manufacturers. This

shift creates new winners. For

example, the rise of smartphones

resulted in many changes,

including market leadership and

the move away from proprietary

software to licensed open software

platforms. Similarly, with smart

TVs, it is difficult for hardware

manufacturers to keep up with

the immensely fast pace in which

the TV streaming ecosystem is

changing. New streaming services

are launching all the time. TV

software needs updating multiple

times a year as the TV user

experience continues to evolve.

Where does the company name

come from, and what are you

doing in terms of global branding?

Roku means six in Japanese

as it is the sixth company that

I founded. Roku devices are

currently available in 20+

countries around the world

though most of our business

today is in the US. Streaming is

a huge global opportunity with

one billion broadband households

worldwide. Our brand is built on

our reputation for producing the

best streaming devices which

creates happy customers who tell

their friends.

Can you tell us a little about the

background to your company?

I founded the company in 2002

and our headquarters is in Silicon

Valley. In Europe, we have offices in

the UK, Netherlands and Denmark.

We pioneered streaming to TV and

launched our first streaming player

in 2008, the first device to stream

Netflix to TV.

Who are you working with

primarily in Europe?

In Europe our streaming players

are available today in the UK,

Ireland and France, from most

major retailers. We also work

with operators, who license use

of our TV streaming platform to

deliver streaming services to their

customers. Sky offers streaming

video using a Roku player in the

UK, Ireland, Germany, Austria,

Spain and Italy.

You are powering a lot of smart

TVs in the US… what is the plan for

global rollout?

We have made amazing progress

over the last few years. We

launched the Roku TV programme

in the autumn of 2014. In the first

half of this year, we estimate that

more than one-in-three smart TVs

sold in the US is powered by the

Roku operating system. At IFA

we are announcing that Roku TV

models will be available for TV

makers outside of North America,

with the first country being

the UK. Hisense is our first TV

manufacturing partner in the UK

and is expected to launch Hisense

Roku TV models before the end of

the year

www.ifa-international.org IFA International • Monday 9 September 2019

27


EXCLUSIVE INTERVIEW

CAN WE TRUST AI

TO RESPECT OUR

DEMOCRACY?

AI is all around us…

but mishandled,

it can be misleading…

What’s the solution?

To Mark Surman, the internet is the most

valuable resource for the public. The Executive

Director for the Mozilla Foundation wants to

ensure that it remains a source of information

for everyone in future, too. At the IFA + Summit,

he spoke in the “Society” cluster about the

essential role that Artificial Intelligence (AI)

plays in society. His keynote was entitled

“Trustworthy Artificial Intelligence: Want AI

that Doesn’t Undermine Democratic Society?

Start with Better Data!” We asked him about

the thinking behind his presentation.

Today, AI is all around

us – filtering our news,

recommending who we

date, and making decisions

about our finances and our

health. We need that AI to

put humans and humanity

first, especially when its

used by large consumer

tech platforms. To achieve

this, companies must take

more responsibility. I have

been looking at the need

for ‘healthier’ AI. Today,

the automated systems

built by big consumer tech

companies - like content

recommendation engines

- can misinform, polarise,

discriminate against, or

addict internet users. They

can also disrupt democratic

society. To solve this, we need

to look at the root problems:

massive centralisation in

the tech industry, opaque

algorithms, and the use of

biased data sets.

Tell us a little more about

your day-to-day work

I lead Mozilla, the global

community that does

everything from making

Firefox to advocating for

issues like net neutrality

and online privacy. My

work focuses on fuelling the

broader movement of people

and organizations who share

our values. So, providing

fellowships to like-minded

thinkers, publishing research

on the health of the internet,

and running advocacy

campaigns that keep Big Tech

accountable.

What are the biggest

challenges you can see for

the future?

Centralisation in the tech

industry - and the AI space

specifically - is a major

challenge.

AI is becoming more deeply

embedded in our lives: It

has a hand in who we date,

via dating app algorithms. It

curates what news we read,

via content recommendation

engines. And automated

systems fuelled by big

data make decisions about

our credit and our health.

Meanwhile, just a small

handful of companies in

the US and China dominate

the AI industry. Companies

like Facebook and Baidu

face little competition and

little oversight. Do we really

want so few to have so much

power?

If you get your news online,

if you watch videos on

YouTube, if you shop on

Amazon, if you’re applying

for a loan or a healthcare

policy online — then you’re

interacting with AI. And

chances are it’s not putting

your interests first.

How important do you feel

it is to have a gathering

together of thought leaders

such as this at the IFA+

Summit?

It’s important that IFA+

Summit is giving a platform

Mark Surman

Executive Director, Mozilla Foundation

WE NEED TO

LOOK AT THE ROOT

PROBLEMS: MASSIVE

CENTRALISATION IN

THE TECH INDUSTRY,

OPAQUE ALGORITHMS,

AND THE USE OF BIASED

DATA SETS

to internet health and

healthy AI. We need to

convene people from across

industry and civil society

and academia to think and

do things about these issues.

Better software, laws, and

mores can take shape at

gatherings like this

www.ifa-international.org IFA International • Monday 9 September 2019

29


EXCLUSIVE INTERVIEW

SENNHEISER

HERALDS

IMMERSIVE AUDIO

IFA’s Official Audio Partner

showcases iconic

headphones and

soundbars

Peter Ogley

COO Consumer Division, Sennheiser

Sennheiser has been a key member of the IFA community

for years. For 2019, the company is further strengthening

this relationship by becoming IFA’s Official Audio Partner.

Peter Ogley, COO Consumer Division, tells us about this

partnership and also outlines the company’s product line up

at IFA Berlin.

What does the partnership entail

and why did it make sense?

IFA is one of the most important

touchpoints for us to engage with

our industry family and customers.

As Official Audio Partner, we

are partnering with IFA across

different touchpoints in Berlin

and internationally, as we will

be participating in the IFA Retail

University and the German Pavilion at

CE China later this month.

Here in Berlin, we are inviting

visitors to hear the difference at the

Sennheiser booth, where we are

showcasing the latest additions to our

headphone portfolio and our AMBEO

Soundbar which offers immersive

5.1.4 sound from a single device.

Complementing our main booth in

Hall 1.2, we are demonstrating our

AMBEO applications for VR and AR

at IFA Next. We are currently seeing

a rapid evolution of virtual and

augmented reality applications and

believe 3D audio will play a vital role in

completing the immersive quality of

these experiences.

The role of audio in the world of

mixed reality is also the topic of a

Sennheiser presentation at IFA+

Summit. Additionally, we are bringing

our expertise in audio to IFA as well:

We are supplying several IFA stages

with our equipment and offering a

helpdesk for journalists at the media

centre.

What new products are you

launching at this year’s show?

This year, we are unveiling our new

MOMENTUM Wireless here in Berlin.

They mark the third generation of

our iconic headphone range that

offers a unique blend of superior

sound, contemporary design, cuttingedge

technology, and a touch of

handcrafted indulgence. Supremely

intuitive and packed with smart

features, the new MOMENTUM

Wireless lets our customers

experience their audio on their terms

– bringing an iconic headphone

to the connected age. We are also

introducing the successor to our

premium travel headphones with the

PXC 550-II Wireless. The headphones

offer one-touch access to Amazon

Alexa.

How do you see the consumer

market for headphones evolving?

We believe that developments

in technology such as 5G, smart

assistants or AR/VR will dramatically

change the way customers interact

with their headphones and what

their audio device means to them.

To achieve this, more computing

power will be brought to headphones,

replacing actions we currently

perform on our smartphones. The

development of the new MOMENTUM

Wireless was led by our ambition

to create a 24/7 audio companion

to navigate this new world: it gives

consumers effortless and intuitive

control, whether they want to be

entertained or make calls, escape it

all or stay connected, while offering

outstanding sonic performance that

makes them hear the difference.

How important is the Chinese

market for you, and what are the key

trends?

The Chinese market is a very

important one for Sennheiser.

Fast-growing and vibrant, there is

significant potential for us to reach

a young, on-the-go, ever-connected

target group that greatly appreciates

the quality Sennheiser stands for. We

are very excited to participate in CE

China which provides an excellent

opportunity to get closer to our

customers in this marketplace

TECHNOLOGY

WILL CHANGE

THE WAY

CUSTOMERS

INTERACT

WITH THEIR

HEADPHONES

30


EXCLUSIVE INTERVIEW

IT’S IMPORTANT

TO BE TRUE TO

THE PHILIPS

AUDIO STORY AND

POSITIONING

Martijn Smelt

CMO, Philips TV & Audio Europe

TP VISION TAKES PHILIPS AUDIO

TO THE NEXT LEVEL

High end products with cutting edge design star

at IFA Berlin

Amsterdam-based TP Vision oversees

the Philips Audio brand globally. It

is planning to take the brand and

its products to the next level, as it

has done with the Philips TV Brand

in recent years. In this exclusive

interview, Martijn Smelt, CMO Philips

TV & Audio Europe, provides insights

into the company’s goals.

What new audio products is Philips launching at

IFA Berlin?

We are very excited about the new Philips Audio

products we are launching at IFA this year. For

example, we are introducing the new PH805

headphone – which brings high performance

and features plus build quality to the mid-priced

sector of the over-ear, Bluetooth, wireless Active

Noise Cancellation market.

We are also offering a series of mid-range Philips

Sound bars that will perfectly pair with our

Performance Series TVs. And we are presenting

the Philips & Georg Jensen collection. Following

the success of our collaboration in 2018, we are

delighted to extend this partnership and launch a

stunning collection of luxury audio products and

accessories to complement the lifestyle of stylish

travelers.

How do you see the home audio market

progressing?

The Audio market is extremely dynamic with

lots of propositions launched at all times. It’s

important to follow trends - but also be true to the

Philips Audio story and positioning to avoid to get

lost in all the noise. As we’ve done with Philips

TV, we want to deliver high end quality products

without neglecting the mid-range products. There

is an appetite for Hi Resolution Headphones and

the PH 805, which provide the best audio quality

for outdoors and the on-the-go life.

People appreciate more and more the quality

of what they are listening to. That’s why we are

working on high end products to be launched

in early 2020. In the meantime, we offer great

audio quality with products such as True wireless

headphones (Philips SHB 2515) and noise

cancellation (PH 805).

We also see a desire for ‘good looking’ products

such as Bluetooth speakers. Consumers want

speakers that look as good as they sound. Our

European Design promise responds to that - and

so does our Philips & Georg Jensen collection.

But this just the beginning. We will continue to

monitor audio trends, working with our R&D and

Design teams to create beautiful, high performing

products.

What has been the reaction to your partnership

with Bowers and Wilkins?

The partnership between Philips TV and Bowers

& Wilkins has been a huge success. Our OLED+

903 TVs featuring sound by Bowers & Wilkins

have received over 50 Awards in Europe alone.

At IFA this year the two brands have pushed the

boundaries with two new OLED+ models that

will redefine the definition of Premium TV - the

Philips OLED+934 and OLED+984. For now, our

partnership concerns High End products but we

are looking to expand this collaboration.

Can you tell us more about Georg Jensen design

audio products?

The Philips & Georg Jensen collection features

the JT600 True Wireless Headphones, the JS20

compact Bluetooth audio speaker, JS50 home

Bluetooth audio speaker and the JP10 Power

Bank. Inspired by Georg Jensen’s famous ‘slate

blue’ high-polished steel design, the items within

this stunning collection have been crafted using

real materials, such as metal, premium Kvadrat

cloth and Muirhead brown leather, ensuring a

robust and stylish finish

www.ifa-international.org IFA International • Monday 9 September 2019

31


LIVING ROOM

LIFESTYLE

IFA

My Media

IFA

Audio

Entertainment

IFA

IFA Home

& Entertainment

Electronics

TV MARKET BEING

DRIVEN BY 4K AND OLED

Smart devices are also becoming an increasingly important

category with strong sales and further growth expected

€44bn

The size of the

global TV market

Source GfK

€5,800

Average price of an

8K TV

Source GfK

9%

Percentage of

growth from smart

devices, excluding

smartphones and

smart watches

Source GfK

With consumers increasingly inclined towards experiences

rather than products, in the first half of 2019 TVs with highperformance

features increased their sales share.

GfK data shows a year-on-year

increase of 11% in TVs with 4K

resolution.

This year, GfK expects more than

100 million 4K TVs to be sold. The

OLED display technology also enjoyed

increasing market penetration in the

first half year of 2019, with up to an

11% turnover share in Europe and

robust growth rates around the globe.

In 2019, upscale TV technologies

continued to trickle down into the

lower price tiers, making for instance

smart 4K TVs more affordable for

mass market consumers and increasing

competitive pressure.

While in 2016 around 30 brands were

selling TVs with 4K resolution, more

than 70 brands have 4K technology on

offer today. As a result, 4K is becoming

the standard for today’s TVs. 8K went

on sale in Q3 2018. At the moment, its

average price of around €5,800 and the

backlog of available content make it a

true niche product.

Although GfK’s consumer data

suggests that people are in general

very happy with the image quality

of their newly purchased TV, sound

quality scores below-average on the

company’s sentiment score.

This creates an opportunity for

external speaker systems, notably

sound bars, which promise a cinemalike

sound experience. So, while on

the one hand consumers are spending

less on their TV sets and average sales

prices are decreasing, on the other

they are increasingly conscious about

sound quality and are spending that

saved budget on external speakers and

soundbars. As a result, the turnover of

sound bars has been increasing yearon-year,

it rose by a further 7%.

SMART DEVICES FORECAST TO

GROW FURTHER

Sales of smart, connected devices

are on the up. In Europe for example,

around 26% of the €255bn spent on

technical consumer goods this year will

be for smart appliances including TVs,

audio home systems and smart LED

lights.

GfK forecasts that the market for

smart devices, excluding smartphones

and smart watches, will grow by an

estimated 9% globally this year, up

from €122bn to €133bn.

Technology in homes has experienced

an unprecedented rate of change over

the past decades, and it is not over.

Smart TVs accounted for 80% of TVs

purchased in Germany, UK, France,

Italy, and Spain.

While the promise of a smart home

resonates well with consumers

in general, the present reality is a

collection of isolated smart devices

in our homes. Despite a solid, 42%

value growth for smart appliances,

and a value growth of 25% for smart

energy and lighting in the first half of

this year, the largest smart category of

smart entertainment and connectivity

accounted for €6.3bn turnover, despite

showing zero annual growth in the

January to June 2019 period in the five

European markets.

As the first-mover wave starts to tail

off, the industry is looking for ways

to renew demand and elevate smart

home to the next level. First movers

buy for very different reasons than the

mass market with product coolness

and trendiness both important

ingredients.

However, to take these smart solutions

to mass market, other benefits like

simplification, must be added to the list

of advantages that smart home brings

to consumers

www.ifa-international.org IFA International • Monday 9 September 2019

33


LIVING ROOM LIFESTYLE

SMART HOME

BROUGHT

TO YOU BY

IFA

Communication

Jan Nintemann

Managing Director,

Global Fairs/TT Messe

SMART HOME:

A FAST-GROWING

TECHNOLOGY THAT

IS MOST WELCOMED

BY THE INDUSTRY

IFA INTRODUCES TRAINING

IN SMART-HOME TECHNOLOGY

Training opportunities on offer as smart-home sector proves

strong in the face of a slowing market

A partnership between Global Fairs/TT Messe and the

SmartHome Initiative Deutschland brings a programme

of workshops to IFA that might just be the missing link

between smart-home technology and a more successful

sales channel.

The smart-home sector is one of

the fastest growing categories

in consumer electronics and

appliances. Only two years ago,

according to research by Context,

sales increased by a record 281%

when the emergence of plugand-play

products, driven by

smartphones and voice control by

Amazon, Apple and Google, took

smart-home technology into the

mass-market.

Now buyers expect another big

surge as smart home becomes the

most significant consumer-driven

opportunity for the IoT revolution

– and the Centre of Smart Building

(organised jointly by SmartHome

Initiative Deutschland and Global

Fairs in Hall 11.1) is the venue for

a series of workshops that explain

the newest business opportunities

as well as the technical challenges.

Behind these workshops stand

Chairman Günther Ohland and

Managing Director Alexander

Schaper-Schneider, who founded

the SmartHome Initiative

Deutschland association 10 years

ago, establishing it as a cross-sector

federal association in Germany,

representing the entire smart home

value-added chain.

Smart Home Initiative Deutschland

has joined forces on industry

events with Global Fairs/TT Messe,

organiser of Reseller Park at IFA,

to bring a better understanding

of this growing sector to the

retail, distribution and installation

channels.

“We’ve been together since 2015,”

Managing Director of Global

Fairs/TT Messe, Jan Nintemann,

says. “Together with SmartHome

Initiative Deutschland we have a

big network that helps each other

and helps create a better channel

for smart home/smart building

vendors.” Global Fairs comes with

more than 20 years of background

in bringing technology to buyers at

IFA, including an early involvement

with mobile communications and

consumer IT.

The SmartHome Initiative can

be found at IFA in Hall 11.1, as a

sponsor and exhibitor at the Centre

of Smart Building, established in

co-operation with Global Fairs.

There, in addition to a group of

important smart building exhibitors

– including KNX, an open standard

for commercial and domestic

building automation that leads the

European market – show-goers can

also attend the daily workshops.

Smart home/smart building is an

interdisciplinary topic which cuts

across many sectors, including:

consumer electronics, information

and telecoms technologies,

electrical technology, heating,

air-conditioning and plumbing

technology as well as security and

health technology.

Information and telecoms

technologies have emerged as

the digital connection between

the old silos of electro-mechanical

expertise – to create a new digital

interoperability at the application

level.

Along with the Smart Homes &

Buildings Association in the UK

(SH&BA) and Fédération Française

de Domotique in France (FFD),

the SmartHome Initiative formed

a European committee to coordinate

joint activities. Altogether,

they represent more than 600

professional members – including

OEMs, retailers, distributors, ISVs,

integrators, telcos, and energy

suppliers.

The workshops at the Centre

for Smart Building in Hall 11.1

bring in top European experts to

share expertise on a fast-growing

technology that is most welcomed

by the industry as a replacement for

the sales dip in traditional categories

such as the PC and smartphones

» HALL 11.1 / STAND 100

34


LIVING ROOM LIFESTYLE

SMART HOME

BROUGHT

TO YOU BY

IFA

IFA Home

& Entertainment

Electronics

Ambi Climate, the AI-powered

air conditioning controller

HOMEMATIC SHOWS

WHOLE-HOME SMART

LIVING

European market leader presents costeffective

entry into comprehensive smarthome

systems

NEW TECH

REFINES THE

SMART HOME

IFA NEXT is packed with inventions and future

tech that could become standard for the smart

home. Already attracting the attention of global

manufacturers with its software for HA voice

control is Snips, offering pre-packaged, edge-based,

voice-pairing technology connected to all devices

in the household. Its key differentiator is that the

programme works offline: no cloud, no internet

connection, which means no potential for data

breaches. “Your voice stays at home,” Genia Shipova,

VP Marketing And Communications, Snips, told IFA

International, highlighting why Snips’s customisable

system could soon expand out of the smart home

and into the infrastructure of privacy-focused big

business.

Ambi Climate has launched what it claims is “The

world’s first AI-powered air conditioner controller”.

Through an app, which also serves as the AC remote,

cutting-edge machine-learning AI algorithms adapt

to the user’s preferred temperatures – as well as

external factors including time of day, humidity,

sunlight – working and learning in the background.

This means that, in time, the user will need to make

fewer manual adjustments to the air conditioning,

as Ambi Climate micro-manages the environment

automatically.

Tokyo start-up DrinkShift promises to refine the

smart-home experience even further with the

bold mission statement: “Never run out of beer

again”. The system includes a beer refrigerator that

understands the user’s drinking lifestyle and an app

that automatically tracks the number of bottles

remaining, with AI ordering supplies for delivery

before the fridge is empty.

Korean start-up Everybot has created what it claims

is the world’s first dual-spin mopping robot cleaner, a

small sleek wheel-less design that “autonomously and

discreetly cleans the floor in the background”

» HALL 26

Homematic IP is the smart-home platform of

German smart-home technology company eQ-

3, which has placed well over 20 million wireless

devices in more than one million households

and which claims to be the European market

leader.

At this year’s IFA, visitors to the revamped

Homematic IP stand in Hall 25 are experiencing

the ultimate integrated smart home designed

to maximise energy efficiency, living comfort

and convenience.

Homematic IP is especially focused on smarthome

starter sets that offer beginners the

chance to achieve whole-home smart living

at low cost and with no prior knowledge. The

systems can be easily installed or retrofitted

via a Homematic IP Access Point that can

control more than 90 devices available within

the industry’s biggest smart-home product

portfolio.

As part of this smart-home entry set, a new

Homematic IP Heating Set was launched at

IFA that enables cost-effective smart heating

control. The goal is to reduce heating costs by

up to 30% via two smart radiator thermostats

that replace conventional equipment.

The set is intuitively operated via the free,

newly designed Homematic IP Smartphone

App in conjunction with the Homematic IP

Access Point. The home heating profile can also

be individually adjusted, while the temperature

can also be conveniently regulated via Amazon

Alexa or Google Assistant voice control.

The set can be upgraded to become part of

a more comprehensive smart-home system

– including, for example, magnetic window

and door contacts to simultaneously improve

insulation and security.

The entire Homematic IP product line also

includes newly encrypted high data security

so it is protected against hacker attacks. In

addition, an anonymous cloud service provides

optimal protection of personal information

» HALL 25 / STAND 341

www.ifa-international.org IFA International • Monday 9 September 2019

35


LIVING ROOM LIFESTYLE

BROUGHT

TO YOU BY

IFA

IFA Home

& Entertainment

Electronics

ABB OPEN

API

PLATFORM

EMPOWERS

ELDERLY

TO LEAD

INDEPENDENT

LIVES

Busch-Jaeger CEO Adalbert Neumann with

Director of Marketing & Communication,

Christiane Schulte at “cake cutting” on

Friday 6 September.

INTRODUCING A NEW

DIMENSION IN SMART

HOMES

Busch-Jaeger celebrates 140 th anniversary at IFA

in style with new “interconnected” products

Busch-Jaeger is presenting its interpretation of the future

in smart home and smart building technology at IFA with

some exciting innovations. A market leader in Germany for

electrical wiring technology, the firm is celebrating its 140th

birthday with new products based around the concept of

“interconnectedness”.

In May this year, Busch-Jaeger proved

its commitment to sustainability and

the use of renewable resources with

its “Mission to Zero” project at its

headquarters in western Germany.

With the help of technology from

Swiss automation and power pioneer

ABB, Busch-Jaeger’s photovoltaic

power plant achieved almost entirely

carbon-neutral production.

The Smart Home Configurator’s

intuitive interface allows users

to choose their own settings for

the smart home — even for entire

residential complexes — by providing

an overview of the buildings through

the various design phases, thus

producing inventories and sketch

plans.

The highlight of the new line-up,

though, is set to be the Alarm Stick,

deployed as an extension of the

Busch-free@home Access Point.

Revolutionising home safety, it can be

used in conjunction with the brand’s

smoke detector and the upcoming

carbon monoxide detector when both

are integrated into the smart home

automation.

With the latest IP technology, the

7-inch Busch-Welcome IP Touch

Panel is another addition to the

security roster, simplifying door

communication at home and in

business. Featuring an outdoor

camera unit for speedy identification

of visitors, it can be integrated into

the Busch-free@home smart home

system to double up as another home

automation interface.

The certified partnership with smart

sound system company Sonos has

produced the Busch-ControlTouch

KNX. Wireless Sonos speakers can be

integrated into the system via voice

commands into the miniscule Busch-

ControlTouch device, which connects

the KNX to the smart home’s IP

network.

Busch-Jaeger rounds these highly

scalable technologies off with its

new open API platform, which offers

the ability to integrate third-party

services — so far, Miele and Bosch —

into its existing Busch-free@home

smart home innovations, creating

a seamless and practical domestic

experience for the user’s everyday life.

On Friday 6 September, Busch-

Jaeger CEO Adalbert Neumann took

part major celebrations, along with

a “cake cutting” ceremony, at the

company’s stand, accompanied by his

head of Marketing & Communication,

Christiane Schulte.

» HALL 2.2 / STAND 211

In one of the first examples

of its open API platform in

practice, ABB – from Busch

Jaeger – has been working

alongside the iHomeLab of

the Lucerne University of

Applied Sciences and Arts to

pioneer a personalised virtual

assistant.

The “My Life, My Way”

project is the first project

of its kind to use ABB’s new

open API platform to provide

an alternative means of

holistic care.

Designed to help large groups

of residents, the project was

implemented by iHomeLab

and bonacasa Smart Living,

together with a number

of international partners.

The project uses a virtual

assistant, which supports

assisted living in bonacasa

apartments in Switzerland,

implemented by the ABBfree@home

system.

Called Anne, the virtual

assistant interacts with

residents through voice

control or a tablet.

» HALL 2.2 / STAND 211

36


LIVING ROOM LIFESTYLE

SMART HOME

PRODUCT SPOTLIGHT

BROUGHT

TO YOU BY

IFA

IFA Home

& Entertainment

Electronics

ADVERTORIAL

PEACE OF MIND WITH

THE YALE SMART LIVING ALL-IN-ONE CAMERA

One of the ground-breaking home security

products on show at IFA Berlin is The Yale

Smart Living All-In-One Camera, designed to

keep the consumer’s home secure whether

they are at home, on holiday or just out for a

few hours.

The innovative product fulfils the needs of an

intercom at the front door, while also utilising

high-end camera technology. It also integrates

features including a spotlight, for easy entry

in the dark, and a siren to scare off unwanted

visitors.

For homeowners who are away, it is possible

to receive instant alerts. With live-viewing,

real time conversation and motion detection

also accessible through the Yale View App,

it is easy to keep track of visiting friends,

the dog walker arriving or whether the kids

got home safely from school. Similarly, if a

delivery arrives when the owner is away, it is

possible to talk live to the courier.

The weatherproof camera is self-monitored,

connects easily to other security products

in the Yale Smart Living family and works

with Amazon Alexa or Google Assistant. The

camera features 10m night vision and footage

can be recorded.

» HALL 25 / STAND 223

Yale Smart Living All-in-One Camera

1 / Live View

KEY


SELLING

POINTS

2 / Real Time

Conversation

3 / Spotlight & Siren

ADVERTORIAL

KEY SELLING


POINTS

1 / Wireless and without

the need for a power

outlet

2 / Battery will last up to

13 months in continuous

use

3 / Footage recorded

in Full HD

WIRELESS

AND WEATHERPROOF

SECURITY CAMERA

The Abus Battery Cam is a weatherproof,

wireless security camera for home and

locations without a power outlet.

Users can easily get the live images via the

free app without any registration. With

the Abus holder, the camera can be firmly

mounted, which the manufacturer said is

much safer than with a magnetic holder.

and motion detection. If the battery is running

low, users will receive a notification on the

app. The battery fully charges in four hours.

The base station expands the radius of

the camera. Simply connect the station

permanently via the USB adapter to a socket

and via WLAN to the router.

» HALL 25 / STAND 302

The camera battery will last up to 13 months

in continuous use, thanks to a stand-by mode

www.ifa-international.org IFA International • Monday 9 September 2019

37


LIVING ROOM LIFESTYLE

SMART HOME

PRODUCT SPOTLIGHT

ADVERTORIAL

IFA

IFA Home

& Entertainment

Electronics

AGING IN PLACE,

IN COMFORT… AND SAFETY

KEY


SELLING

POINTS

1 / Doesn’t require

wearing a bracelet

2 / Detects 99% of falls

– four times more

efficient than nearest

competitor

3 / Creates peace of mind

Walabot for HOME users and their

families

As life expectancy averages rise,

society is being confronted with

numerous new notions, including

“aging in place”.

While aging in place is often

contemplated by many and

preferred by most, it also requires a

good deal of planning in order for the

experience to be a positive one for all

involved. And at the end of the day,

accidents sometimes simply happen.

That’s why reliable protection is

needed in the trickiest parts of

the house… and this is where a fall

monitoring solution comes into play.

But which one?

Many such solutions feature a

wearable like a watch or a pendant.

No matter how stylishly they’ve been

designed, the truth is, these can be

quite cumbersome. Plus, the user

has to remember to put a wearable

device on each and every day and

have it on at all times, and for obvious

reasons, it’s not all that practical in

the bathroom either. In this case,

it’s best to look for something as

unobtrusive as possible, such as

the Walabot HOME that has no

wearables at all.

What if someone falls and is

unconscious? They certainly can’t

push a button to notify an operator.

The device needs to get in touch

with an emergency contact on their

behalf, no matter what condition they

are in. Walabot HOME is powered

by the world’s most advanced radio

frequency sensor technology. Vayyar

technology is so accurate that it can

detect 99% of falls.

When Walabot HOME detects a fall,

it immediately notifies an emergency

contact. The sooner help arrives, the

faster treatment can be administered

and the quicker your loved ones can

return home

» HALL 25 / STAND 244

38


LIVING ROOM LIFESTYLE

HOME NETWORKS

IFA

My Media

ADVERTORIAL

BELKIN INTRODUCES NEW

THUNDERBOLT DOCK AT IFA

Belkin announces latest addition to Connected Things division

With the trend for coworking

at an all-time

high, Belkin, the connected

things division of Foxconn

Interconnect Technology

(FIT), has announced

the global launch of its

Thunderbolt 3 Dock at IFA.

The launch comes at a time when

both corporate offices and coworking

spaces are embracing

the idea of “hotel desks.” These

unassigned, operating-system

agnostic desks are based on the

premise that employees should

be able to work wherever and

whenever they want without having

their productivity interrupted.

Recent surveys on workspace trends

have shown, among other things,

that:

• Up until 2022, the number of coworking

spaces is expected to grow

at an annual rate of 6% in the United

States and 13% elsewhere

• In 2018, the number of co-working

spaces rose 16% in the US and 36%

outside the US

• Europe is predicted to have 236

million square metres of flexible

space in 2019, which represents a

12% annual increase

Belkin says the Thunderbolt 3 Dock

works well in corporate offices

and co-working spaces. It features

multiple ports, namely four USB-A

3.0, one USB-A 3.1, two Thunderbolt

3 ports, a USB-C 3.1 port, Gigabit

Ethernet, Display Port, Audio In/

Out, 85W upstream charging –

for all-in-one connectivity to a

Thunderbolt 3 device.

It is compatible with both Windows

and Mac operating systems and

supports two 4K displays at 60Hz or

one 8K display at 30Hz.

Steve King from Emergent Research

says co-working became an

attractive concept because back

when it first started to appear, it

countered the pejorative views of

the traditional office. In fact, just

a few years ago, co-working was

considered to be a “movement” or a

trend, with many believing it would

fade away.

Fast-forward to 2019 and coworking

is a full-blown industry that

has disrupted the property world

and the way people work. And while

it can’t accurately be predicted

whether the term co-working will

still be used 10 years from now,

as language evolves, industry

terminology moves with it, and

there is no denying that coworking

is today’s normal.

are conducive to innovation,

collaboration, and productivity.

Such workplaces pioneered a

human approach to design, a trend

which is gaining popularity among

property developers, landlords, and

companies.

Co-working has become the

expected and preferred workplace

of today’s workforce. This is

evidenced in the fact that large

companies are increasingly

seeking to enhance the workplace

experience as a means of attracting

and retaining talent, and that a

significant percentage of workers

who have the option to work from

home or a coffee shop prefer to

work from a co-working space.

In 2018, Foxconn Interconnect

Technology merged with Belkin

International (Belkin, Linksys,

Wemo, Phyn) to create a global

consumer electronics leader. Today,

this group leads in connecting

people with technologies at home,

at work and on-the-go

» HALL 3.2 / STAND 204

There are an estimated 35,000

flexible workspaces in the world

today and their global market value

is estimated at around $26bn.

Co-working, as well as

other flexible workspaces,

are known for offering

environments that

The Thunderbolt 3 Dock

www.ifa-international.org IFA International • Monday 9 September 2019

39


BUYERS' GUIDE

LIVING ROOM

LIFESTYLE

TVs

MARKET

In the first half of this year, premium

features in TV sets kept increasing

sales share: a year-on-year increase

of 11% has led to almost every other

sold TV sporting 4K resolution. The

OLED display technology witnessed

increasing market penetration in

the first half year of 2019 as well,

with up to 11% turnover share in

Europe and robust growth around

the globe. In 2019, upscale TV

technologies kept trickling down

into lower price tiers, making smart

4K TVs more affordable for mass

market consumers and increasing

competitive pressure. While, in

2016, around 30 brands were selling

TVs with 4K resolution, more than

70 brands have these devices on

offer in 2019.

STATE OF PLAY

The image quality on most big screen modern

TVs is totally amazing compared to five or ten

years ago. Ultra-high-speed internet means ultrahigh

definition (UHD) content can now easily be

received by those with 4K TVs, meaning the UHD

INNOVATIONS TO LOOK FOR AT IFA

RESOLUTION

4K is increasingly the standard

for today’s televisions, while 8K

made its grand appearance at

IFA 2018 and went on sale in Q4

2018. For now, the average price

of around €5,800 and the limited

stock of available content mean

8K is still a niche product. With

over 140 UHD channels currently

available, and UHD also available

on platforms such as Netflix and

Amazon Prime, consumers can see

why it’s worth opting for 4K.

FLEXIBILITY

For many years, flexible

OLED has been a scientific

reality, but it has never hit the

market in commercial terms.

The short-lived trend a few

years ago towards curved

TVs is now being replaced

by that of the “bendable TV”,

as well as the “roll-up TV”.

In terms of a wow factor for

impressing the neighbours,

this is potentially attractive.

business model is now totally operational. Other

technologies for dynamic ratio, contrast, and

response rate make it difficult to choose between

top-of-the-line TVs.

TRANSPARENT

The idea of a transparent

display is not all that new. In the

past, these often consisted of

holographic projection screens

coupled with high resolution rearprojectors,

which created a nice

effect, especially in a commercial

setting. What is new this year is

that transparent OLED is set to

be launched on the market for

consumers in Japan. How they

will react will be a harbinger

of what we might see in other

regions.

CONTACT

Markus Kick

Global Strategic Insights

Consumer Electronics

Markus.Kick@GfK.com

THE FUTURE

OLED technology will continue to

take market share, while QLED and

others also take great strides in

terms of quality. 8K will become

a commercial reality on bigger

screens as, on the one hand,

consumers understand that content

will become available – especially

through streaming services – and

on the other, as upscaling from 4K

gives a breath-taking result. Audio

quality will grow as a selling point;

especially in systems integrated

efficiently/elegantly with the TV.

INNOVATING @ IFA

HISENSE TRICHROMA

LASER TV: FOR ULTIMATE

CINEMA EXPERIENCE

Hisense has brought the

ultimate home cinema

experience to IFA,

presenting four laser TVs.

The Trichroma Laser TV,

available in both 100-in

and 75-in versions, uses

one engine, three laser

light sources and the

Texas Instruments DLP

chip to create a marketleading

display technology

experience. The colour

range is the first to reach

nearly 100% of the BT.2020

standard, with good

contrasts, realistic colours

and high brightness values.

» HALL 6.2 / STAND 201

EISA BEST BUY OLED

Thanks in part to the new third

generation of the P5 engine, the

Philips 55OLED804 model is winner

of the EISA Best Buy OLED Award.

Offered in 55-inch and 65-inch sizes,

2019 models also include Dolby

Vision, which transforms the TV

experience with ultra-vivid picture

quality — incredible brightness,

contrast, detail, and colour that bring

entertainment to life before one’s

eyes.

» HALL 22 / STAND 101

42


LIVING ROOM LIFESTYLE

TVs

PRODUCT SPOTLIGHT

HIGH-END DESIGN AND

HIGH DYNAMIC RANGE

The Vestel Cromo OLED TV’s “holistic” design brings TV and stand

together in a single unit. As a result, Vestel points out that the TV is not just

an electronic product but a “sleek piece of furniture”. The manufacturer

says the concept is inspired by the dominance of Italian design in the

furniture market: the main body consists of simple geometric forms in

metal with chromic details that has a minimal look that can fit in any home

environment.

The TV employs High Dynamic Range (HDR)

technology, which has emerged as the

latest trend in video display.

Thanks to this technology

that provides dynamic depth

perception, even the smallest

details are preserved.

» HALL 8.2 STAND 101

KEY SELLING


POINTS

1 / Holistic design with TV and

stand brought together

2 / Stylish Italian design

3 / HDR gives improved image

quality

IFA

IFA Home

& Entertainment

Electronics

CRYSTAL-CLEAR VISIONS FROM METZ

Superior picture quality and beautiful design meet in the Metz blue Q36 range.

The Q36 series features crystal-clear UHD resolution allowing ultimate

entertainment. The Quad Core 64-bit processor provides constant high

performance. A special feature is the integrated sound bar, with front-facing

speakers. The Q36 allows numerous connections via Wi Fi, but also provides

for the full spectrum of

conventional modes of

reception.

Metz has been developing

and manufacturing

products in Germany for

almost 80 years, making

it one of the longest

established consumer

electronics companies

in the country. Metz

says its aim is first-class

quality for its customers,

providing the highest

standards in terms

of terms of longevity,

reliability, image and

sound quality, as well as

ease of use.

» HALL 6.2 STAND 112

IFA

Communication


KEY SELLING POINTS

1 / Excellent image clarity

2 / Integrated sound bar

3/ High spec design

SONY BRAVIA 8K HDR TV

SERIES ZG9

The Sony ZG9 8K HDR Full Array LED TV features

Full HD features 16 times the resolution of previous

models. The latest-generation Picture Processor

X1 provides accuracy in detail and contrast. Display

Off Mode improves energy efficiency by allowing

full audio features when the picture is switched

off. Sound-from-Picture Reality has the effect of

moving sound around the screen so when actors are

speaking, the sound appears to be coming directly

from their mouths and not from a speaker at the

bottom of the TV.


KEY SELLING POINTS

1 / Size meets the growing demand for

larger TVs

2 / 8K makes up twice as many horizontal

and vertical lines as a 4K TV, giving it

four times the pixel count

3 / Higher resolution makes for a better

viewing experience

» HALL 20 STAND 101

TREVI’S TRUE MULTIMEDIA TV

TREVI’S UHD 5002 Smart TV is more than a television,

boasting true multimedia capacity. The sleek Androidequipped

unit, with both LAN and Wi-Fi, gives users

access to all their favourite social media. Surfing the web

couldn’t be easier, as well as catching up with regular TV

on Netflix, music videos on Youtube and much more.

It is equipped with the DVB-T2 HEVC digital terrestrial

receiver which gives outstanding bright colours and

high definition images. Other features include direct

backlight D-LED. All programmes can be screened in

full HD, and users can also play media files from flash or

hard drives. For maximum connectivity, the UHD 5002

SMART has 2 USB inputs, a SCART, a VGA and 3 HDMI.

KEY SELLING


POINTS

1 / A full entertainment

centre

2 / Easy connectivity

3 / Vivid colours with high

definition images

» HALL 4.2 STAND 130

www.ifa-international.org IFA International • Monday 9 September 2019

43


LIVING ROOM LIFESTYLE

HIFI AT HOME

BROUGHT TO YOU BY

IFA

Audio

Entertainment

THE SMART RETURN

OF BRAUN AUDIO

JBL

Pulse 4

ADVERTORIAL

HARMAN UNVEILS

IMPRESSIVE AUDIO

LINE-UP FOR IFA

Speakers, soundbars and headphones

deliver quality, connectivity and

immersion

HARMAN is at IFA Berlin 2019

with a range of cutting edge audio

products including the easy music

streaming speakers JBL Link

Portable and JBL Link Music. Both

incorporate 360 JBL Signature

Sound, Wi-Fi and Bluetooth

connectivity, Chromecast and

Google Assistant built-in, and are

available in several vibrant colours.

“Our customers told us how

important easy music streaming

is,” says Dave Rogers, President,

HARMAN Lifestyle Audio. “That’s

why we’ve designed these speakers

with the option of Wi-Fi streaming

for more seamless connectivity.

We’ve priced the JBL Link Portable

and Link Music very competitively.”

Also in the speaker range is JBL’s

Pulse 4. From living room to beach

party, the JBL Pulse 4 provides

incredible sound, with visuals to

match. High-resolution LED lights

beneath its sleek surface produce

stunning light shows.

Still at IFA, HARMAN is showcasing

the JBL LIVE 300TWS headphones,

enabled by Google Assistant and

Amazon Alexa. Truly wireless,

seamlessly connected and

beautifully designed, the JBL LIVE

300TWS enables users to unleash

their sound, anytime, everywhere.

“We wanted to develop a range to let

everyone feel fully immersed in the

moment, no matter their activity,”

explains Dave Rogers.

Additionally, JBL is in Berlin with

three new soundbars. The three

models are the JBL’s Bar 5.1

Surround, the JBL Bar 2.1 Deep

Bass and the JBL Bar 2.0: “JBL

designs soundbars for every home

environment and we’ve just raised

the bar with our new collection,”

says Rogers.

JBL describes them as slimmer,

carrying a punchier bass and giving a

more immersive sound.

For movie fans, the JBL Bar

5.1 deploys JBL’s proprietary

MultiBeam technology allowing for

panoramic surround sound without

additional rear speakers. With built

in Wi-Fi, Airplay 2 and Chromecast,

it is designed to integrate in the

home wireless music system

Funkturn Indoor

Ground / Stand 100

German manufacturing brand

Braun has its origins in hifi and

audio equipment. And it has chosen

IFA - historically rooted in radio

technology – to announce its return

to the audio sector after 28 years

away. Its comeback is a re-invention

of the classic LE speakers from 1959

with a range launched here this

week, available to buy from October.

Aesthetically, the LE01, LE02 and

LE03 echo the simple design of their

twentieth century predecessor but

the new products are state-of-theart:

voice control, Google Assistant,

wirelessly paired multi-room

functionality and software support

for streaming services all bring the

speakers up to date, allowing them

to act as a control hub for the smart

home. Developed and manufactured

with British audio specialists

Pure, the smart speakers have a

machined aluminium surround and

minimalist button configuration

and LED sequences. To ensure high

sound quality, their Balanced Mode

Radiator (BMR) drive units provide

a near 180-degree soundstage

and, whether wall-mounted or

freestanding, a pair can be configured

as integrated stereo speakers.

Making their global debut at IFA, the

speakers mark a welcome return for

the Braun Audio brand

HalL 7.2b

Stand 110

CONSUMERS

INCREASINGLY FOCUS

ON SOUND QUALITY

As TVs get bigger and bigger, and

at the same time, especially thanks

to OLED technology, are getting

thinner and thinner, the room for

speakers is often an issue.

Braun’s re-invented LE speakers

JBL

Reflect Flow

This creates an opportunity for

external speaker systems. So,

while on the one hand consumers

are spending less on their TVs and

average sales prices are decreasing,

on the other, they are increasingly

conscious about sound quality and

are spending that saved budget on

soundbars. As a result, the turnover

for soundbars has been increasing

year-on-year, and in 2019 it rose by

Sennheiser Ambeo Soundbar

a further 7%. Single-sold soundbars

contributed with an increase of 13%

and wireless subwoofers grew by

5%

46


BUYERS' GUIDE

LIVING ROOM

LIFESTYLE

BROUGHT TO YOU BY

WIRELESS MULTIROOM SYSTEMS

MARKET

Sales of Multiroom devices

remained flat in the first half

of 2019. But the growing

offer – with more brands on

the market than ever before

– makes the technology more

affordable for the mass market.

Manufacturers are increasingly

equipping their devices with

smart assistants, stimulating the

consumers’ willingness to spend

– and turnover of Multiroom

devices with a built-in smart

assistant has grown as a result.

CONTACT

Markus Kick

Global Strategic Insights

Consumer Electronics

Markus.Kick@GfK.com

STATE OF PLAY

Multiroom speakers have been a very successful

product segment for some time now, with

many consumers convinced into replacing their

traditional sound systems with multiple devices

spread across the home. Both market and

products have matured now, and there’s a second

INNOVATIONS TO LOOK FOR AT IFA

MULTIROOM MADE EASY

Pioneering multiroom brands build

their products on their own software

platforms. They’ve been challenged by

audio companies creating speakers

that utilise Google’s Chromecast

software. This has cut development

time and allows consumers to mix

and match Chromecast compatible

products from different brands.

Similarly, Apple’s AirPlay 2 has made

it easier to create and combine

multiroom products. Expect more and

more devices supporting one – or

both – of these platforms.

A TRUE ASSISTANT

wave of multiroom devices heading our way.

They’re designed to be cleverer than ever and

to work with smart-home platforms. Multiroom

compatibility has also become a feature in other

product groups, for example televisions and

soundbars.

Multiroom speakers are

taking on a bigger role as part

of the smart home. Thanks to

Chromecast and AirPlay 2 –

which are linked to the Google

Assistant, or Siri – these

products can be controlled by

voice commands, becoming

gateways to smart assistants,

with touch screens showing

useful information, for

example recipes. Through

these devices you can order

music – but also a pizza.

DESIGN

While most classic audio

products are intended for the

living room, multiroom devices

suit all rooms. A fashionable

design, fitting a wide range

of interiors, is an absolute

must to convince consumers.

Brands have increasingly

become aware of how crucial

good industrial design is

and are focusing on modern

design trends, for example

Scandinavian design inspired

textiles and materials.

Our thanks to EISA member Jamie Biesemans for his input on

this Buyers Guide

THE FUTURE

Multiple multiroom platforms

are extending their reach into

traditional hi-fi and home-theatre

products and also into the custominstall

segment. This allows

consumers to build sound systems

incorporating whatever components

fit their situation the best: builtin

wall and ceiling products,

standalone wireless speakers and

classic passive loudspeakers.

It’s all about creating the largest

possible ecosystem of products,

even if this means partnering with

rival brands.

AUDIO PRO ADDON C3

DELIVERS MULTIROOM

SOUND

Aqipa Gear Guru’s Audio Pro Addon C3

enables the user to have a speaker in

every room and play to one or all of them

at the same time. Everybody can play

music on whichever speaker they want.

A simple app controls everything and

makes delivery possible from streaming

services, a computer/NAS-in or phone.

The Addon C3 has a battery that lasts

15 hours at half volume and nine hours

at maximum volume. Wi-Fi presets mean

users can save their favourite radio

station or playlist.

» HALL 7.2b STAND 100

SACK IT DEBUTS WI-FI

SPEAKER

Danish company Sack It’s MoveIt Wi-Fi &

Bluetooth is a multi-room speaker system that can

connect up to a further five speakers. The system

can be controlled by the SackIt Player app, which is

available for both iOS and Android. Users can listen

to different music in several rooms or synchronise

up to six speakers to play together – and can

choose from a range of speaker colours. The unit

also has a rechargeable Li-Ion battery, which offers

up to 12 hours streaming.

» HALL 1.2 STAND 111

www.ifa-international.org IFA International • Monday 9 September 2019

47


LIVING ROOM LIFESTYLE

AUDIO

PRODUCT SPOTLIGHT

BROUGHT TO YOU BY

IFA

Audio

Entertainment

DISCOVR A SMART LIFE

British brand Pure has introduced

DiscovR, its first dedicated smart

speaker, which features Amazon’s

Alexa voice assistant, meaning that

it can carry out a range of tasks, from

adding to your to-do list, finding

information such as weather forecasts

or playing games.

Like many smart speakers, the Pure

DiscovR is a tower. This shape, Pure

says, means it can sit on a busy coffee

table or kitchen surface without

taking up too much space.

Pure says the battery lasts up to 15

hours and should users take it out of

range of a Wi-Fi network, they can use

Bluetooth to transmit their tunes.

DiscovR also features a Pure

Discovery button – press this when

a song is playing and it’s added to a

special DiscovR playlist.

» HALL 7.2b / STAND 100

YAMAHA BOOSTS

MUSICCAST-CAPABLE RANGE

Yamaha has added to its line-up of

MusicCast-capable devices with the

streaming speaker, MusicCast 50. It

has two woofers and two tweeters

and is ideally suited as a compact

music system or to boost television

sound.

MusicCast 50 supports music

streaming services including Tidal,

Deezer, Spotify or Qobuz. The

multiroom system brings connected

audio sources to every room by

distributing them to any connected

MusicCast device like streaming

speakers, sound bars, receivers and

loudspeakers.


KEY SELLING POINTS

1 / Supports music streaming services

2 / Two woofers and two tweeters

3 / Dedicated app

KEY SELLING


POINTS

1 / Portable for up to 15 hours

listening with USB-C fast

charging

2 / Alexa enabled

3 / Adds songs you hear on the

radio straight to your music

playlists

The device can be controlled with a

dedicated app for smartphones and

tablets.

Two paired MusicCast 50 units can

be used as rear surround speakers

by connecting them wirelessly to

a MusicCast AV receiver, which

will eliminate speaker cables in

the process. On one standalone

MusicCast 50, Virtual Surround

technology can be used to cover the

rear area of a surround setup on its

own, Yamaha says

» HALL 1.2 / STAND 101

STYLISH

BLUETOOTH

HOME SPEAKER

With 20 hours of playtime

and 30 watts output power,

the soon-to-be launched

JS50 Bluetooth speaker is

part of a collection of luxury

audio products born out of

partnership with Philips TV &

Audio and legendary Danish

silversmith Georg Jensen.

Set to hit the market early in

2020, it has a highly polished,

KEY


SELLING

POINTS

1 / Sophisticated design

2 / Exceptional audio

quality

3 / Can be stereo paired

TECHNICS LAUNCHES

THE OTTAVA SC-C30E

KEY SELLING


POINTS

1 / Exceptional design by Georg

Jensen

2 / Bluetooth v5.0 wireless

technology

3 / Multi-connect daisy chaining

technology

slate-blue steel top plate

wrapped in the acoustically

transparent premium

Kvadrat speaker cloth. It gives

20 hours of play with a charge

time of six hours

» HALL 22 / STAND 101

Technics announced the expansion

of its acclaimed Premium Class

OTTAVA SC series with the

launch of the SC-C30 wireless

speaker system. Available from

next month, the SC-C30 marks

what Technics terms “a new highwater

mark” in the development

of wireless speakers. A more

compact version of the arc-shaped

SC-C50 wireless network speaker,

the speaker is compatible with a

wide-range of sources and formats

including the latest hi-res audio

formats such as DSD, WAV, FLAC

and ALAC. Features such as builtin

Chromecast mean that users

can effortlessly listen to audio

from phones and tablets through

a vastly superior sound system,

experiencing a phenomenal stepup

in sound quality when watching

music videos from the likes of

YouTube or when listening to their

favourite tunes on apps such as

Spotify and Tidal. Other Cuttingedge

features include stereo

pairing, Google Voice Assistant

control, and multi-room playback.

» HALL 5.2 / STAND 101

48


REGION

SPOTLIGHT ON

CHINA

IN 2018, OVER 80%

OF CHINA’S VR MARKET

VOLUME WAS GENERATED

BY SMARTPHONE VR

VIEWERS AND ALL-IN-ONE

HEADSETS.

Judy Wang

Futuresource Consulting’s Business

Development Manager, APAC

THE CHINESE WAY

Futuresource Consulting gives an insight into the CE market in China

The TV market in China should not be underestimated as the domestic

market accounts for 20% of TVs sold worldwide, according to new data

from Futuresource Consulting.

“Over 250 million smart TVs will be in use

in China by the end of 2019,” said Judy

Wang, Futuresource Consulting’s Business

Development Manager, APAC. “China remains

the world leader in terms of 4K adoption – over

80% of TV sales this year will be 4K.”

VIRTUAL REALITY

China shows strong potential as a VR market,

which is forecast to account for over a third of

total worldwide VR hardware sales in 2019. In

2018, over 80% of China’s VR market volume

was generated by smartphone VR viewers and

all-in-one headsets.

China’s historic ban on games consoles,

although lifted in 2015, has limited consumer

adoption of the PlayStation and, therefore,

limited potential sales of associated hardware.

SMART APPLIANCES

China is at the forefront of global smart

appliance adoption and has the highest share of

appliances with Wi-Fi connectivity in the world.

Ms Wang says that 19% of all refrigeration and

laundry appliances shipped in China this year

will be smart.

WIRELESS SPEAKERS

(including smart and portable)

China is the world’s leading market for smart

speakers, as a result of local players such as

Baidu, Alibaba and Xiaomi.

Ms Wang says: “China is set to account for

nearly 30% of worldwide smart speaker sales

this year. Although China is a major market for

sound bars, there are more than 12 times as

many smart speakers in use as sound bars.”

SMARTPHONE/5G

China’s smartphone market has rapidly

expanded over the last five years, however. In

2017 the market’s growth bubble burst and

market saturation set in. China’s smartphone

market further declined in 2018, however,

it is expected to settle into a replacementrate

driven sales cycle in the next five years,

maintaining between 400 million and 420

million sales per year.

Ms Wang says: “With future growth now

limited, competition in the Chinese market has

become fiercer. Huawei, Oppo and Vivo have

gained favour over international established

brands such as Samsung and Apple, with

domestic brands offering premium features

as prices more affordable to the local market.”

HEADPHONES

The retail value for headphones, excluding

those bundled with smartphones and gaming

headsets, in China is forecast to grow at an

annual average of 11% through to 2023. More

than one in every 10 pairs of headphones that

sell this year in China will be True Wireless,

says Futuresource Consulting.

GAMING ACCESSORIES

The Gaming PC Peripherals market in China is

experiencing double-digit growth year-on-year,

thanks to the growing influence of e-sports,

streaming and a competitive, low-cost product

market.

Logitech G, Razer, and HyperX lead the market

with a combined 45% market share of gaming

headsets in China, with strong performance

from local brands such as 1More and Somic.

FITNESS AND ACTIVITY

The wearable market in China will account for

26% of all global shipments in 2019. With a 5%

population penetration, it’s a market with a lot

of untapped potential for retailers. Ms Wang

says: “By 2023, smartwatches will account for

52% of all wearable shipments in China”

www.ifa-international.org IFA International • Monday 9 September 2019

49


50


REGION

SPOTLIGHT ON

CHINA

GfK ON CHINA

Current trends in technical consumer goods markets

Chinese e-commerce growth is reaching a plateau,

according to market analysts GfK. On a regional level,

APAC and China are, of course, the world’s key markets

for online sales. Historically Chinese e-commerce retailers

have enjoyed significant double-digit growth, but in the

past twelve months, growth rates have fallen. While the

total online market for technical consumer goods in China

grew by 8%, the major domestic appliances and consumer

electronics sectors experienced their first negative rates

in the online channel. Despite the share of e-commerce

reaching another high of 36% of the turnover, slowing

growth created a plateau effect. Chinese retailers have

reacted with partnerships and mergers with traditional

retailers.

CHINA’S AUDIO MARKET

DRIVES GLOBAL SALES

Between January and June 2019,

GfK recorded total sales of €7.9bn

for the global audio devices market,

excluding North America. Largest

contributors are the CIS countries

with a 41% increase, and China -

up 38%. In-ear headphones saw a

steady sales value growth of 55% in

the first half of this year, accounting

for sales volume of nearly €3bn

for 70% of the total headphone

turnover. China is by far the largest

market, followed by the Western

European and Developed Asian

countries.

PC MARKET BUOYED

BY CHINESE SALES

The demand for mobile PCs

declined by 5% in units in the

first half year of 2019. Only the

Chinese market managed to grow

(+2% in unit terms), while Western

Europe and APAC (excluding

China) declined by 6% in unit sales.

However, due to the importance of

performance and lifestyle/premium

for the consumers, reflected in

higher price points, the market for

notebooks increased by 1% to reach

nearly €18bn. China’s increase of

7% contributed the most to that

growth, while Western Europe fell

by 1%.

MDA SALES WEAK

IN CHINA

Looking at the regions, in the first

half of 2019, the MDA market

experienced a recovery in Brazil

(+13%) and a strong uptake in

India (+10%). Europe remained

on a growth track contributing to

the biggest part of absolute Euro

growth. However, a 6.2% decline in

China was a major reason for the

overall market slowdown. As China

is such a large market, the other

regions have struggled to offset its

declines in market value. Therefore,

looking at full year results in 2019,

it is clear that market performance

will depend on the fluctuating

Chinese market and its trade

tensions with the US.

A more recent and substantial

trend is steam-supported

appliances which generate multiple

use cases, from improved drying

in dishwashers to fewer creases

in laundry, to healthier cooking.

Globally, steam-assisted products

jumped to a growth rate of 41%

in the first half of 2019. Currently

China and India are embracing

this trend, which promises future

growth.

Smart appliances are usually

equated with the benefit of

simplification. All regions reveal

strong growth in sales of smart

appliances, with the one exception –

China. Looking at the global picture

excluding China, smart appliances

grew by 18% in turnover.

THE TV MARKET

Looking at the first half of 2019

on a regional level, China, with

total sales of close to €8.5bn is the

largest market, closely followed by

Western Europe. However, sales

in China, the former global growth

engine, declined by 12% yearon-year

in the first half. The ratio

between online and offline sales in

China in the first half of 2019 was at

almost 50/50

490

480

470

460

450

440

430

420

410

400

390

380

372.19

370

360

350

340

330 330.78

372.19

364.66

344.98

377.69

352.62

378.48

Turnover Development for Technical Consumer Goods

China Q2 2019 - CNY bn

378.48

405.41

400.56

436.92

397.23

446.10

437.63

481.16

446.86

382.60

393.16

453.10

402.87

403.09

385.74

428.98

389.72

408.63

KEY

FIGURES

€7.9bn

for the global audio devices

market, excluding North

America

55%

In-ear headphones saw a

steady sales value growth

of 55%

320

Q1 2013 Q2 2013 Q2 2013 Q4 2013 Q1 2014 Q2 2014 Q2 2014 Q4 2014 Q1 2015 Q2 2015 Q2 2015 Q4 2015 Q1 2016 Q2 2016 Q2 2016 Q4 2016 Q1 2017 Q2 2017 Q2 2017 Q4 2017 Q1 2018 Q2 2018 Q2 2018 Q4 2018 Q1 2019 Q2 2019

Source GfK

www.ifa-international.org IFA International • Monday 9 September 2019

51


REGION

SPOTLIGHT ON

CHINA

GERMAN TECH GOES TO CE CHINA

A new German pavilion is injecting high-end tech into China’s premium

consumer electronics trade show

German exhibitors are participating

under the brand name “Made in

Germany” at CE China for the first

time in 2019.

Quality products made in Germany are in huge

demand across China and Asia, making the

IFA event in Guangzhou later this month the

perfect gateway into the far eastern consumer

electronics and home appliance market.

The German pavilion, which is supported by

the German Ministry for Economic Affairs, is

set to become a prime platform for expanding

exports into the Asian market for a host of

premium German tech companies including

Beurer, Faytech, Maybaum, Miji, Sennheiser

and Severin. German industry research body

Gfk as well as the gfu will also be in attendance

to present a united German tech front in the

city of Guangzhou, the heart of China’s trade

and manufacturing sector.

Sennheiser is looking forward to making use

of the IFA Retail University at CE China. Via

20-minute Power Briefings, the initiative

provides international brands with an

important platform to showcase their wares to

major retailers in China.

INNOVATING AT IFA

2018 CE China main hall

“With a fast-growing market in China, we are

especially looking forward to participating

in CE China and its Retail University, as these

provide outstanding opportunities to get closer

to our customers in this vibrant marketplace,

and build ever stronger relationships and

leverage exciting new opportunities,” said

Dr. Andreas Sennheiser, CEO, Sennheiser

Electronics.

Meanwhile, the world-leading Made in

Germany brands will also encourage key buyers

and retailers from China and across the world

to attend the show

HUAWEI P30 PRO

Huawei’s Android 10-loaded

P30 Pro flagship phone offers a

high-end user experience with

SuperSensing Leica Quad Camera,

10x Hybrid Zoom, ultra-long

battery life and new colour choices

like Breathing Crystal and Amber

Sunrise. The phone is being widely

praised for taking smartphone

photography to a new level, with

sales of the device hitting 10

million units only 85 days after its

launch in China. The 4,100mAh

battery life has also been a big

selling point for the super stylish

phone presented in a double 3D

curved glass body, and featuring a

6.47’’ OLED Dewdrop display6 for

stunning colours and a superior

viewing experience

HALL6.2 / STAND 101

HISENSE 85’’ U9E 8K TV

Hisense’s new 8K smart TV attracts a lot of interest at IFA this year,

especially the larger model with 85-inch display equipped with an

8K Super Resolution Upscaler that transforms standard 4K Ultra

HD content into 8K resolution in real-time. The interactive auxiliary

screen at the bottom can respond to users’ voice commands at any

time, and push real-time information such as movie introductions

HALL 6.2 / STAND 201

52


© Thomas Keller

HOSPITALITY / RESTAURANTS / BARS

CLUBS / EVENTS / SHOPPING / CULTURE

Celebrate the Berlin wall anniversary

2019 is a particularly good time to visit the various remnants of the city’s historic borderline

as this year represents the 30th anniversary of the end of the Berlin Wall.

The Asisi Panorama, East Side Gallery

On November 9, 1989, a spokesman of the

Communist Party announced that newlyadopted

travel regulations allowed East

Germans to go anywhere; this marked the end

of the separation of East and West Berlin, which

had been enforced for 28 years. The concrete

barrier immediately started to come down – at

first informally, as citizens demolished sections

of it and took souvenirs, then formally in June

1990. Most of it has since vanished, of course,

but a few pieces remain which commemorate

the border.

This anniversary year is the perfect opportunity

to track the remains of the “Berliner

Mauer”. Checkpoint Charlie on Friedrichstrasse

was the largest official border crossing by car

or by foot. The old warning signage has been

kept although the place now has a “Disneyland”

look with its popular tourist attractions. More

interesting, however, is a series of panels telling

the story of Berlin’s division. Next to Checkpoint

Charlie also stands the Asisi Panorama. Turkish

artist Yadegar Asisi painted a 360 o artwork of

the Berlin Wall in the early 1980s. This is the

closest impression of the way West Berlin used

to look along its dreary border.

By following the Wall Path – a mark on the

ground tracing the former demarcation line –

a large piece of wall is still visible next to the

former Gestapo headquarters. You can then

take the S-Bahn train at the nearby station

Anhalter Bahnhof and go out at Nordbahnhof –

stations along the ride were also part of the wall

and not accessible except at Friedrichstrasse.

Nordbahnhof station stands next to the Berlin

Wall Memorial. Set up along Bernauer Strasse

– formerly No Man’s Land – the memorial

shows the wall as it was in the early 1980s. A

preserved documentation centre complements

the visit.

On the way back, stop at the former

Tränenpalast next to Friedrichstrasse station.

The place used to be the rail border crossing

for passengers going to West Berlin – giving

it the nickname “Palace Of Tears”. It contains

a faithful reproduction of the border control

area. Then a colourful way to finish the cultural

and historical tour is to end up at the East Side

Gallery (next to Ostbahnhof station) – 1.3km

of the wall remains and, covered in over 100

individual pieces of street art, it is the longest

open-air art gallery in the world

www.ifa-international.org IFA International • Monday 9 September 2019

53


Blacklist Bar

Restaurants

THE ENTRECÔTE

The Entrecôte is a restaurant and brasserie right

in the heart of Berlin, reflecting the spirit of Paris.

While the “brasserie lifestyle spirit” can normally

only be found in Paris, loved by many poets, writers

and artists, The Entrecôte has brought this esprit

to life in Berlin.

You will find typical French cuisine, such as Le

Saumon Fumé, Les Escargots, Le Foie Gras, Les

Huitres Fines de Claires, and that’s just the starters.

The Entrecôte has maintained its independence

and Berlin style, and has not copied the interiors

of its Parisian cousins. The modern and elegant

but very comfortable interior is a priority of the

management.

Open Monday to Friday 11.30 am to midnight;

Saturday and Sunday 5.30 pm to midnight

The Entrecôte

Schützenstraße 5, 10117 Berlin Mitte /

Checkpoint Charlie

Tel: +49 (0)30 20 16 54 96

info@entrecote.de

Hospitality

HAMPTON BY HILTON

ALEXANDERPLATZ

Boasting a prime location in the heart of the city,

the 344-room Hampton by Hilton hotel is just

five minutes from the central Alexanderplatz

railway station and a short ride to Berlin Tegel

Airport, meaning it offers superior access to

Berlin’s excellent transport network. Experience

panoramic views of the city at the TV Tower and

54

The Entrecôte

discover Berlin’s vibrant nightlife in various bars

and restaurants. A hotel shuttle service is available

by reservation.

Hampton by Hilton Alexanderplatz offers guests

value-added amenities such as a hot breakfast

including delicious waffles. Each room includes a

40-inch HDTV, coffee and tea making facilities and

complimentary Wi-Fi. It also participates in the

Hilton Honours customer loyalty programme.

Hampton by Hilton

Otto-Braun-Strasse 69

10178 Berlin

Tel: +49 30 21 308 555

http://www.hampton.com

Hampton by Hilton Alexanderplatz

ANCE ON THE WATERSIDE

Bars

BLACKLIST BAR,

CHARLOTTENBURG

The Blacklist Bar offers a creative mix of modern

drinks, a cool contemporary kitchen and high

design interior. The look is eclectically inspired by

design elements that recall Rio de Janeiro, Miami,

Tel Aviv and a former 1950s church.

Leonardo Weissmann, former bar manager of

the legendary Universum lounge and Marbu bar,

developed the Blacklist Bar concept; while Patrick

Rexhausen, known for creating innovative kitchen

concepts in the German culinary scene for over

25 years, oversees the delicious treats from the

kitchen. This is also the bar where fashionable

guests party to the city’s best DJs.

Blacklist Bar

Neue Kant Str. 1 / Suarez Str.

14057 Berlin

Tel.: +49 176 84 583 919

Metro: S Charlottenburg – U Sophie-Charlotte-

Platz

Sightseeing

BERLIN’S ROMANTIC

SOUTHWEST

In the early 19th century, Berlin became a home

to the romantic architecture movement. The

southwest district of Zehlendorf in particular

turned into Berlin most romantic corner with a

string of castles and gardens inspired by Rome and

Ancient Egypt.

On Lake Wannsee, for example, Peacock Island’s

white fairy-tale castle and surrounding gardens

are straight out of a fantasy tale. In 1794, Prussian

King Friedrich Wilhelm II commissioned carpenter

Johann Gottlieb Brendel to build a “little summer

palace” for his mistress, Countess Wilhelmine von

Lichtenau, who also provided the interior design.

Nearby, a farm was built in the style of a gothic

monastery, while between 1820 and 1830 an

aviary as well as a Palm Tree Conservatory were

added. Gardens were later redesigned in the

romantic style by gardener Peter Joseph Lenné.

Peacock Island’s white fairy-tale castle

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