IFA iNternational 2019 DAY 4 Edition

cleverdis

AWARDS @ IFA

NEWS

Ake Rudolf

Head of Strategy, IDZ

THE UX DESIGN

AWARDS HONOUR

INNOVATIVE SOLUTIONS

THAT ADD VALUE

TO APPLICATIONS,

TECHNOLOGIES AND

SERVICES

MICROSCOPE WITH INTEGRATED AI WINS

GOLD AT THE UX DESIGN AWARDS 2019

By rewarding innovation leaders like minimic, the winner of the Gold Award, the

UX Design Awards attempts to answer the question “will technology make our

lives easier, advance humanity and enable greater participation?”

The winners were announced at a ceremony on Friday,

hosted by Ake Rudolf, Head of Strategy, IDZ. Joined on

stage by jury members Layla Keramat, Simone Heissel and

Marion Fröhlich for a discussion on the importance of design

in the user experience for connected life and work, Rudolf

explained the criteria for nomination, the judging process

and how the awards celebrated design as a strategic tool of

innovation.

“It’s about human-oriented design,

quality not quantity. Tech needs

to be accessible, not complex and

difficult,” Rudolf said.

Of the 50 nominees, ranging from

corporate scheduling software and

medical AI to agricultural control

systems and gaming accessories, 10

were rewarded with a trophy and

the prestigious title of UX Design

Award Winner.

In the “Concept” category for

product visions and concepts,

the jury selected three winners:

a citizen-oriented judicial system

by Renderspace for The Supreme

Court of the Republic of Slovenia;

a fuel-ordering app by Valtech for

Lufthansa pilots; and INTUSI: a

system for the intuitive operating

of excavators in the digitalised

construction site, by Technische

Universität Dresden and Liebherr.

In the “Product” category for

market-ready products and services,

the six winners were: Bimodal

hearing care from cochlear implant

system Cochlear Nucleus by the

Smart Hearing Alliance; smart

cooking platform Cookidoo by

intive and User Interface Design

for Vorwerk International; medical

innovation DigitalDiagnost C90

Tubehead by Philips which reduces

the need for harmful X-ray exposure;

hybrid physical and digital gaming

device SquareOne by Wizama;

the Tugboat Alarm, Monitoring

and Control System by VanBerlo

for Damen Shipyards; and Venue

Family, an AI-enabled family of Point

of Care Ultrasound products, by GE

Healthcare.

UX Awards Gold Winners: Markus Turber (left), Founder, Intuity Media; Dr Henning Falk, Product Manager, minimic

The main prize – the Gold Award

- went to Intuity Media Lab for

minimic, an intelligent microscope

designed for the workbench in

life science research and medical

laboratories.

With its integrated AI, the intelligent

microscope is able to learn from

human experts and analyse samples

independently. It can diagnose

infectious diseases that threaten

millions of people around the world.

With this prize, the jury recognised

the outstanding relevance of the

compact product, with its high

level of craftsmanship, as a “handy

solution” to perennial medical

problems – especially in emergency

situations and in the developing

world. The jury also commended

the fact that the state-of-the-art

algorithm used in minimic is open

for further development by the

professional community.

“The UX Design Awards honour

innovative solutions that add

value to applications, technologies

and services through positive

experiences, and this year’s

laureates are excellent examples of

this,” concluded Ake Rudolf.

More than 50 products and

concepts, all of which made the

nomination longlist for the 2019 UX

Design Awards, are showcased in an

exhibition at IFA NEXT

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