IFA iNternational 2019 DAY 4 Edition

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AWARDS @ IFA

NEWS

ADVERTORIAL

IFA AND IDG

CELEBRATE

BREAKTHROUGH

TECHNOLOGIES

This year’s IFA Product

Technical Innovation Award

spotlights AI and IoT

Orient Zhu

Vice President, IDG Asia

IDG is once again sponsoring the esteemed IFA Product

Technical Innovation Awards alongside the German

Chamber of Commerce & Industry. Here, IDG Asia VP Orient

Zhu explains the importance of the Awards and discusses

IDG’s support for CE China.

Please give us an overview of the IFA

Product Technical Innovation Award.

The IFA Product Technical Innovation

Award, jointly launched by IDG and the

German Chambers of Commerce &

Industry (GIC) in 2014, celebrates the

technical innovation of participating

products. This year 78 products were

submitted by 61 companies, and 24

products were selected. For this year’s

Award, we are focusing more on

innovative applications of AI, 5G, IoT

and other new tech. All participating

products are required to achieve

core breakthroughs, be innovating

and change capabilities in terms

of product design and application.

We hope the Award brings together

consumer electronics manufacturers

and provides a platform for technical

cooperation.

What do you see being the key

trends in the industry?

According to data released by

Statista, the global smart home

market will reach US$79.3 billion in

2021. The future smart home market

will see huge explosive growth.

Alongside the commercialisation

of 5G, the consumer electronics

sector will introduce a new industrial

revolution. On one hand, there is a

diversification of consumers and

rapid change in user habits. On the

other, 5G expedites the applications

of cloud computing, big data, AI, IoT

and other technologies.

IDG supports IFA’s CE China.

What are the key elements of this

partnership?

As with the Award, IDG and Messe

Berlin are key partners on CE China.

The event provides a platform for

Chinese consumer electronics

brands to go global and cooperate

with foreign consumer electronics

industries. IDG assists CE China and

support its preparations, creating an

international cooperation platform

for Chinese consumer electronics

manufacturers and retailers.

Why is it important to have created

a show like CE China?

CE China, which takes place in

Guangzhou for the first time this

year, provides an important platform

for showcasing new concepts,

technologies and products from the

most innovative companies in the

world. In addition to the exhibition,

we will also prepare theme forums,

product launches, promotions and

press conferences. We also promote

the matchmaking of technology,

talent, capital, services, and upstream

and downstream channels.

How is the Chinese market – both

in terms of manufacturing and also

in terms of consumption – affecting

global design and production trends?

In 2018, China’s output of mobile

phones, computers and colour TVs

accounted for 90%, and 70% of the

world’s total output. In recent years,

China has achieved remarkable

results in intelligent and high-end

consumer electronics. In the past

two years, we have seen categories

grow rapidly, including floor mopping

robot, robotic window cleaners, robot

chef and other smart appliances. We

can see that a number of leading

consumer electronics enterprises

have emerged in China.

According to data released by

Strategy Analytics, the global smart

home market will increase at a CAGR

of 10% in five years from 2018 to

2023, and will reach US$155 billion

by 2023. It is predicted that the

overall output value of smart homes

in China will approach US$300 billion

by 2020

WE HOPE THE

AWARD BRINGS

TOGETHER

CONSUMER

ELECTRONICS

MANUFACTURERS

AND PROVIDES

A PLATFORM

FOR TECHNICAL

COOPERATION.

www.ifa-international.org IFA International • Monday 9 September 2019

13

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