IFA iNternational 2019 DAY 4 Edition






Richard Barnes







As globalisation is on the rise, opportunities arise for faster

development and production, while at the same time, the

industry faces greater time and cost pressures. According

to the German industry association ZVEI, “The flexible

use of global manufacturing capacities, combined with a

focus on core competences, is key to achieving a sustained

competitive advantage in today’s business environment.

However, this capability requires increasingly complex

supplier networks, which must be controlled and optimised

to provide reliable, fast and flexible services.”



Deutsche TV-Plattform offers a glimpse

into the HDR future of home cinema

Hence, the arrival of IFA Global Markets, a new “trade only”

supply chain event that was added to the IFA portfolio in

2016 and which takes place this year from September 8 to

11, at Station Berlin near Potsdamerplatz.

For all those in search of business partners, IFA Global

Markets can help: IFA Meet & Match @ Global Markets is

bringing visitors and exhibitors together for business

talks. Thought leadership is also at the heart of this event,

thanks to “Expert Talks”, featuring international buyers

who regularly work together with private labels as well

as OEM and ODM manufacturers from around the world.

Moderated by Bob Snyder, editor-in-chief of Channel Media

Europe, these talks provide an insight into the industry’s

latest developments, opportunities and challenges. One

of this year’s speakers, CMF Design Forecaster Anouk

Groen, said: “Here walk the product-planners, marketers,

and designers who influence future products in terms

of concept, style and the production process. Looking at

products from different industries (not just competitors)

gives information and justification for future choices, but

more importantly, inspiration”

IFA NEXT reveals the latest techniques

and standards that are revolutionising the

tech market. Deutsche TV-Plattform, a

merger of German household names in TV

and home cinema — and, as announced at

IFA, Google — is showcasing its upcoming

industry touchstones for visitors to

experience the next dimension of sound

and vision.

One of these is 8K Ultra HD, the latest

in image resolution. Deutsche TV-

Plattform’s IFA booth features its

own living room where visitors can

see the cinematic distinction of 8K for

themselves, not forgetting the HDR 10,

HDR 10+, and Dolby Vision versions.

Meanwhile, over in the IFA booth’s

curtained-off home cinema, visitors can

immerse themselves into a “3D sound”

experience, equipped with an integrated

HFR for extra sharp picture and HDMI 2.1

for plenty of bandwidth.

Deutsche TV-Plattform is also

demonstrating its take on the the HbbTVbased

360° viewing experience, followed

by a glimpse into VVC, which is set to

replace HEVC through its 50% optimised

video compression performance.

As the US-based VoD provider Roku,

Inc. expands its TV licencing program

into Europe, it is entering the German

market via Deutsche TV-Plattform to

demonstrate how streaming technology

plays an increasingly involved role in

shaping home cinema, such as simply

connecting the smart TV to the internet

to access feature films and series

Hall 26

Stand 203

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• Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Head of Editorial team: John Falchetto

• Editorial team: Stuart Braun, Neil Churchman, Neil Cole, Andy Fry, Simon King, Rosamund Mather, Julian Newby, Brendan O’Shea, Bob Snyder • Photos: Tom Maelsa • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher, Guillaume Vinrich

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www.ifa-international.org IFA International • Monday 9 September 2019


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