IFA iNternational 2019 DAY 4 Edition

cleverdis

EXCLUSIVE INTERVIEW

SENNHEISER

HERALDS

IMMERSIVE AUDIO

IFA’s Official Audio Partner

showcases iconic

headphones and

soundbars

Peter Ogley

COO Consumer Division, Sennheiser

Sennheiser has been a key member of the IFA community

for years. For 2019, the company is further strengthening

this relationship by becoming IFA’s Official Audio Partner.

Peter Ogley, COO Consumer Division, tells us about this

partnership and also outlines the company’s product line up

at IFA Berlin.

What does the partnership entail

and why did it make sense?

IFA is one of the most important

touchpoints for us to engage with

our industry family and customers.

As Official Audio Partner, we

are partnering with IFA across

different touchpoints in Berlin

and internationally, as we will

be participating in the IFA Retail

University and the German Pavilion at

CE China later this month.

Here in Berlin, we are inviting

visitors to hear the difference at the

Sennheiser booth, where we are

showcasing the latest additions to our

headphone portfolio and our AMBEO

Soundbar which offers immersive

5.1.4 sound from a single device.

Complementing our main booth in

Hall 1.2, we are demonstrating our

AMBEO applications for VR and AR

at IFA Next. We are currently seeing

a rapid evolution of virtual and

augmented reality applications and

believe 3D audio will play a vital role in

completing the immersive quality of

these experiences.

The role of audio in the world of

mixed reality is also the topic of a

Sennheiser presentation at IFA+

Summit. Additionally, we are bringing

our expertise in audio to IFA as well:

We are supplying several IFA stages

with our equipment and offering a

helpdesk for journalists at the media

centre.

What new products are you

launching at this year’s show?

This year, we are unveiling our new

MOMENTUM Wireless here in Berlin.

They mark the third generation of

our iconic headphone range that

offers a unique blend of superior

sound, contemporary design, cuttingedge

technology, and a touch of

handcrafted indulgence. Supremely

intuitive and packed with smart

features, the new MOMENTUM

Wireless lets our customers

experience their audio on their terms

– bringing an iconic headphone

to the connected age. We are also

introducing the successor to our

premium travel headphones with the

PXC 550-II Wireless. The headphones

offer one-touch access to Amazon

Alexa.

How do you see the consumer

market for headphones evolving?

We believe that developments

in technology such as 5G, smart

assistants or AR/VR will dramatically

change the way customers interact

with their headphones and what

their audio device means to them.

To achieve this, more computing

power will be brought to headphones,

replacing actions we currently

perform on our smartphones. The

development of the new MOMENTUM

Wireless was led by our ambition

to create a 24/7 audio companion

to navigate this new world: it gives

consumers effortless and intuitive

control, whether they want to be

entertained or make calls, escape it

all or stay connected, while offering

outstanding sonic performance that

makes them hear the difference.

How important is the Chinese

market for you, and what are the key

trends?

The Chinese market is a very

important one for Sennheiser.

Fast-growing and vibrant, there is

significant potential for us to reach

a young, on-the-go, ever-connected

target group that greatly appreciates

the quality Sennheiser stands for. We

are very excited to participate in CE

China which provides an excellent

opportunity to get closer to our

customers in this marketplace

TECHNOLOGY

WILL CHANGE

THE WAY

CUSTOMERS

INTERACT

WITH THEIR

HEADPHONES

30

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