IFA iNternational 2019 DAY 4 Edition

cleverdis

REGION

SPOTLIGHT ON

CHINA

IN 2018, OVER 80%

OF CHINA’S VR MARKET

VOLUME WAS GENERATED

BY SMARTPHONE VR

VIEWERS AND ALL-IN-ONE

HEADSETS.

Judy Wang

Futuresource Consulting’s Business

Development Manager, APAC

THE CHINESE WAY

Futuresource Consulting gives an insight into the CE market in China

The TV market in China should not be underestimated as the domestic

market accounts for 20% of TVs sold worldwide, according to new data

from Futuresource Consulting.

“Over 250 million smart TVs will be in use

in China by the end of 2019,” said Judy

Wang, Futuresource Consulting’s Business

Development Manager, APAC. “China remains

the world leader in terms of 4K adoption – over

80% of TV sales this year will be 4K.”

VIRTUAL REALITY

China shows strong potential as a VR market,

which is forecast to account for over a third of

total worldwide VR hardware sales in 2019. In

2018, over 80% of China’s VR market volume

was generated by smartphone VR viewers and

all-in-one headsets.

China’s historic ban on games consoles,

although lifted in 2015, has limited consumer

adoption of the PlayStation and, therefore,

limited potential sales of associated hardware.

SMART APPLIANCES

China is at the forefront of global smart

appliance adoption and has the highest share of

appliances with Wi-Fi connectivity in the world.

Ms Wang says that 19% of all refrigeration and

laundry appliances shipped in China this year

will be smart.

WIRELESS SPEAKERS

(including smart and portable)

China is the world’s leading market for smart

speakers, as a result of local players such as

Baidu, Alibaba and Xiaomi.

Ms Wang says: “China is set to account for

nearly 30% of worldwide smart speaker sales

this year. Although China is a major market for

sound bars, there are more than 12 times as

many smart speakers in use as sound bars.”

SMARTPHONE/5G

China’s smartphone market has rapidly

expanded over the last five years, however. In

2017 the market’s growth bubble burst and

market saturation set in. China’s smartphone

market further declined in 2018, however,

it is expected to settle into a replacementrate

driven sales cycle in the next five years,

maintaining between 400 million and 420

million sales per year.

Ms Wang says: “With future growth now

limited, competition in the Chinese market has

become fiercer. Huawei, Oppo and Vivo have

gained favour over international established

brands such as Samsung and Apple, with

domestic brands offering premium features

as prices more affordable to the local market.”

HEADPHONES

The retail value for headphones, excluding

those bundled with smartphones and gaming

headsets, in China is forecast to grow at an

annual average of 11% through to 2023. More

than one in every 10 pairs of headphones that

sell this year in China will be True Wireless,

says Futuresource Consulting.

GAMING ACCESSORIES

The Gaming PC Peripherals market in China is

experiencing double-digit growth year-on-year,

thanks to the growing influence of e-sports,

streaming and a competitive, low-cost product

market.

Logitech G, Razer, and HyperX lead the market

with a combined 45% market share of gaming

headsets in China, with strong performance

from local brands such as 1More and Somic.

FITNESS AND ACTIVITY

The wearable market in China will account for

26% of all global shipments in 2019. With a 5%

population penetration, it’s a market with a lot

of untapped potential for retailers. Ms Wang

says: “By 2023, smartwatches will account for

52% of all wearable shipments in China”

www.ifa-international.org IFA International • Monday 9 September 2019

49

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