IFA iNternational 2019 DAY 4 Edition

cleverdis

NEWS

ADVERTORIAL

BEKO HARVESTFRESH

MIMICS SUNLIGHT TO

PRESERVE VITAMINS

Beko is unveiling its pioneering

HarvestFresh technology at IFA:

a new technique that increases

the nutritional value of fruit

and vegetables during the

refrigeration process.

Due to be launched by Beko

across its new range of

refrigerators, HarvestFresh

uses not one, but three effective

colours (green, blue and red),

which mimic the 24-hour sun

cycle and natural sunlight. This

combination recreates a natural

living environment for fruits and

vegetables long after they have

been harvested and purchased.

Studies* have shown that this

technology has helped preserve

vitamin A and vitamin C levels

much longer. The new process

keeps food and healthier for a

longer period than usual. From

a consumer perspective, there

is also the benefit that it has

the strength of Beko brand

behind it, a European leader in

home appliances. HarvestFresh

is being positioned by Beko

as “another step in the brand

goal of providing accessible

wellbeing for all consumers”.

*Intertek performed a 7-day

laboratory test on vitamin C

and vitamin A measurements in

direct light exposed tomatoes

and green peppers.

Hall 23

Stand 101

Beko’s HarvestFresh

mimics sunlight in order

to preserve vitamins for

longer

GRUNDIG UNVEILS NEW BUILT-

IN OVEN SERIES

Grundig is introducing the New Built-

In Oven Series, with HotAero Pro and

SenseSteam Pro Technologies that

combine hot air and steam to create

gourmet meals.

The oven interior is designed for

enhanced air circulation with HotAero

Pro Technology to help users create

delectable dishes. With a state-of-the-art

bi-directional fan, the new series makes

baked goods fluffier, while consuming

less energy. Depending on recipes and

food weight, the direction and speed

of the fan vary for best cooking results.

The new built-in oven series features

SenseSteam Pro technology which

controls and adjusts steam levels inside

the oven to optimise cooking results.

Meanwhile, Meat Optimizer Pro

measures internal food temperature

from four different points to ensure

great meat dishes aren’t overcooked.

Easy to clean, with a high resolution 5.7-

inch TFT LCD touch control display, stepby-step

cooking instructions, automatic

recipes and connectivity are just some of

the key points of the new series.

Hall 23

Stand 101

Grundig Bi Oven

Beko combi

steam oven

BEKO COMBI STEAM OVEN

PROMISES HEALTHY COOKING

Beko’s unique Combi Steam technology

will delight users who want to create

quick and healthy meals. The main benefit

of steam cooking is the preservation

of essential vitamins and minerals

without compromising on taste. The

steam temperature can be adjusted

allowing for better cooking results

with a steam injection and meat probe.

By encompassing a steam oven, a

conventional oven and steam combination

oven into one multi-talented appliance,

users can easily select the best cooking

method on a dish-by-dish basis. Providing

a healthier way of cooking with the power

of steam, Beko’s steam cooking range

means one can create meals for the whole

family that are both delicious and full of

goodness.

Hall 23

Stand 101

6

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