IFA International 2019 Day 5 Edition

cleverdis

EXCLUSIVE INTERVIEW

THE

MEGA TREND IS

UNDOUBTEDLY

THE ISSUE OF

CONNECTIVITY

AS MORE AND

MORE DOMESTIC

APPLIANCES ARE

COMMUNICATION-

ENABLED.

Dr Reinhard Zinkann

Managing Director, MIELE

MIELE UNVEILS LARGEST PRODUCT

LAUNCH IN 120-YEAR HISTORY

Smart technologies underpin new cooking

and cleaning products

One of the longest-established and bestknown

brands in the home appliances

business, Germany’s Miele is at IFA with the

largest product launch programme in its 120-

year history. We started by asking managing

director Dr Reinhard Zinkann about his product

highlights.

We are presenting our first

rechargeable handstick,

the Miele Triflex HX 1.

This is a product offering

excellent and compelling

suction performance and

exceptional flexibility.

The 3-in-1 concept makes

the TriFlex a veritable allrounder.

The heart and

soul of the new product is

the PowerUnit, consisting

of a motor assembly, a

rechargeable battery and

a dust box, which can be

reconfigured in just a few

seconds. If the PowerUnit is

at the bottom, the machine

has a low centre of gravity,

making vacuuming large

areas simple. In solo mode,

the product is ideal for

cleaning car interiors. In

addition, we are showcasing

our new Generation 7000

built-in appliances, a cooker

hood with an exceptional

design, customisable

ambient lighting and

fragrances for a pleasant

micro-climate in the kitchen.

With Generation 7000

Miele is renewing its entire

product range, which

new technologies is Miele

introducing with these new

products?

When it comes to our ovens,

I would highlight unique

assistance systems such as

TasteControl and FoodView.

TasteControl prevents

food from overcooking by

opening the door slightly

at the end of a process,

allowing the interior to cool

down fast to the required

temperature. FoodView

represents an eye into the

oven. On the flagship model,

the high-definition camera is

even able to withstand the

high temperatures reached

during pyrolytic cleaning,

and transmits images to

a smartphone. This does

away with the need to open

the door to check the food,

and allows temperatures

and cooking times to

be adjusted remotely

with ease. Furthermore,

most appliances from all

Generation 7000 categories

already have a WiFi module

on board, which, when

connected to the Miele@

mobile app, enables a whole

host of new and additional

convenience features.

How are these innovations

received in the market?

Our partners in the trade

and our consumers are

very enthusiastic about

the intuitive interfaces, the

timeless design, the broad

palate of smart, connected

appliances and the unique

new features.

Which trends do you see in

your industry?

The mega trend is

undoubtedly the issue of

connectivity as more and

more domestic appliances

are communication-enabled.

Already we have reached

the stage where more than

half of Miele’s new built-in

appliances are connectivityenabled.

We will continue

to work hard on expanding

assistance systems covering

cooking applications. For

example, support in cooking

is provided for instance by

Amazon’s voice assistant

Alexa, whose knowledge

of Miele products and the

times needed for various

foods to cook is growing

at breakneck speed. Our

cooking appliances can be

controlled remotely using

the Miele@mobile app.

And here, too, we have new

features at IFA.

What is the significance of

IFA for Miele?

IFA is our most important

tradeshow worldwide. It

is here that we present

our new products to

consumers and also have

the opportunity to reflect

on issues close to our heart

on a high-visibility global

platform. We also look

forward to intensifying our

cordial relationship with our

partners in the retail trade

and exchanging views with

them

www.ifa-international.org IFA International • Tuesday 10 September 2019

17

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