IFA International 2019 Day 5 Edition

cleverdis

REGION

SPOTLIGHT ON

NORTH AMERICA

MOBILE AND TECH BOOST NORTH

AMERICAN MANUFACTURING

Don Leavens

Chief Economist, NEMA

US MOBILE USERS

NUMBER WELL INTO THE 200

MILLIONS, WITH PROJECTED

GROWTH AHEAD

Apple, Google, Amazon and

Qualcomm continue to be

driving forces for the global tech

industry, while US CE firms also

show resilience.

Despite industrial, political and

demographic shifts, the US is still the

world’s second largest CE manufacturer,

after China. Over Q2 and Q3, 2019, the

US economic expansion passed a 10-

year milestone after enjoying the longest

stretch of uninterrupted growth on record.

According to National Electrical

Manufacturers Association Chief

Economist Don Leavens, “One reason for

the record endurance is the expansion’s

slow growth pace compared to previous

recoveries.”

Data-powered consultancy Intelligence

Node has used e-commerce data from

the US market to observe that the laptop

market is “still alive” thanks to business

and gaming. Total laptop shipments are

decreasing and average prices falling as

consumers turn to devices such as tablets.

However Dell is enjoying US sales growth

of 7%.

Mobile devices continue to be the most

dynamic CE category, with Apple and

Google Android dominating US sales:

“US mobile users number well into the

200 millions, with projected growth

ahead,” says Intelligence Node. “Tablets

and e-readers are experiencing upward

trajectories, though camera sales are

facing large price markdowns.”

Home entertainment continues to grow

with home audio systems and theatre

systems witnessing a rise in sales. Asian

brands dominate the HDTV and 4K TV, but

there is a homegrown success story in the

shape of Vizio; which offers aggressivelypriced

products to consumers.

US tariffs have not benefited home

appliance manufacturers such as

Whirlpool and General Electric because

of increased costs in their supply chain.

However, Silicon Valley tech giants

Apple, Google and Amazon continue to

be influential globally, while Qualcomm’s

IFA keynote underlined the company’s

leadership in mobile chip manufacturing,

which positions it well for the 5G

revolution

MULTIPLE CONNECTIONS

AND JUST ONE CABLE

Leading AI+IoT firm Tuya Smart has

unveiled Pegasus, its new Smart

Home Automation Hub. Pegasus

solves the problem of not having

enough power sockets in a given

room by combining all functions and

only requiring one cable instead of

several.

To power Tuya’s Pegasus

networking feature, users can

connect to Wi-Fi and Zigbee

devices in just three steps: add

a Smart Home Automation Hub

device to the Tuya Smart App; click

‘one button networking’ on the

smart-home hub to enter Pegasus

Mode; turn on the smart device’s

automatic networking mode for

quick connection. On display at

Tuya’s IFA booth is JCG’s H2 Pro

Smart Gateway router, one of the

first products to incorporate Tuya’s

Pegasus Smart Home Hub

HALL 25 STAND 102

Carrie Liu of Tuya showcasing Pegasus

SMILE, IT’S A KODAK MOMENT

C+A Global is presenting the Kodak

Smile Classic Instant Print Digital

Camera – known as the Smile

Classic – at IFA. The Smile Classic

fuses instant printing technology

into a retro camera body for a

nostalgic look and feel with modern

features – and produces the largest

instant prints from the Kodak

instant-print line up. The Smile

Classic is equipped with a

pop-up viewfinder,

an automatic

s i n g l e

strobe

flash, a

MicroSD

card slot,

a 10-second

timer and AR capabilities. The

3.51 x 4.25-inch Kodak Zink

Sticky-Backed Photo Paper prints

directly from the camera; users

can also print from a smartphone

by connecting it to the camera via

Bluetooth and a Kodak app

HALL 3.2 STAND 132

The Kodak

Smile Classic

28

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