IFA International 2019 Day 5 Edition

NEWS
BROUGHT
TO YOU BY
EDITORIAL
Richard Barnes
Editor-In-Chief
A NEW
VISION OF
MOBILITY
One of the biggest, most visible changes to our
lives in the future will come in the way in which we
move from one place to another… both how we do
it, and what we do along the way. This year’s Shift
Automotive conference at IFA will help set the
roadmap for the future. The stellar list of speakers
will deliver ideas and concepts that often sound
like science fiction, but which are ready to roll out
tomorrow.
An excellent example is that of Dr Venkat
Sumantran, Executive Director of Tata Motors,
who will be speaking on the topic of Mobility
Transformations Towards a Sustainable City. “The
20th century was the century of the automobile;
the 21st will see mobility dramatically reenvisioned,”
he says. “Times have changed; cars are
seldom the quickest mode of travel in cities and
emissions from the rapidly growing number of cars
and trucks threaten the planet. The auto industry
is responding with electrified and connected cars
that double as virtual travel assistants. The sharing
economy is coaxing many consumers to shift from
being owners of assets to being users of services.
City administrators are shifting from designing
cities for cars to designing cities for people.”
At the Shift Automotive conference a swathe
of illustrious speakers will move us through
their visions of a cleaner, more mobile, more
individualised and more comfortable future. It
could only happen here at IFA
Opening his IFA NEXT
keynote, Roku CEO
and founder Anthony
Wood reminded the
audience of his own
background: “I have
European roots and
studied in Holland. It’s
good to be back.”
Roku is taking its TV
operating system outside of
North America for the first
time, and Hisense UK will
release its first TVs poweredby-Roku
TVs towards
the end of this year, CEO
Anthony Wood announced
during his IFA NEXT keynote.
Roku’s operating system has
only been available in North
America until now – in TVs
including TCL, Sharp, and
Hisense US.
At the keynote Wood
announced Roku’s launch in
Europe. “The UK will be the
first,” he said. “We have a
lot of experience there and
have relationships with all
the major content providers.”
He also announced the
imminent arrival in Europe
of the Hisense – Roku TV:
“They build great TVs that
work excellently with Roku,”
he said.
In the last quarter the
company screened 9.4 billion
hours of programming. It
currently has 30.5 million
active accounts and, with
many of those in shared
households, estimates that
there are more than 73
Anthony Wood
Roku CEO
ROKU MAKES
MOVES ON EUROPE
million people using the
service. Half of them watch
all of their TV on RoKU, while
others use a mix of sources.
As streaming becomes more
prevalent, modern software
is needed to power the big
advances for consumers, TV
manufacturers publishers
and advertisers.
Wood concluded: “The world
is moving to streaming.
Streaming is the future of
TV and Roku is planning on
leading the way.”
Hall 26
Stand 234
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www.ifa-international.org IFA International • Tuesday 10 September 2019
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