Cambodia Real Estate Survey 2019

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Introductions<br />

Who took the <strong>Cambodia</strong> <strong>Real</strong> <strong>Estate</strong> <strong>Survey</strong> <strong>2019</strong>?<br />

How is the <strong>Cambodia</strong> property market?<br />

Market demand<br />

<strong>Real</strong> estate financing<br />

General situation in <strong>Cambodia</strong><br />

<strong>Real</strong> estate industry feedback<br />

Conclusion<br />

Established in 2009, <strong>Real</strong>estate.com.kh has grown to be the foremost real estate<br />

portal in <strong>Cambodia</strong>, working with the nation's leading real estate agencies,<br />

developers and lenders. In 2015, Australia-based DCG partnered with founder<br />

Moek Chenda to develop the business rapidly. The platform, with content in<br />

Khmer, English and Chinese, showcases over 25,000 properties for sale and<br />

rent, and tens of thousands of property hunters visit the website and app each<br />

month.<br />

<strong>Real</strong>estate.com.kh also produces the biannual <strong>Cambodia</strong> <strong>Real</strong> <strong>Estate</strong> Magazine<br />

in English and Chinese and hosts a series of industry shows called<br />

<strong>Real</strong>estate.com.kh Expo. The event facilitated over US$30 million in direct sales<br />

last year alone.<br />

We would like to acknowledge the efforts of our team, real estate agents,<br />

developers and sponsors, without whom this survey would not be possible.


<strong>Real</strong>estate.com.kh, <strong>Cambodia</strong>'s leading real estate platform, is delighted<br />

to share the results of this year’s <strong>Cambodia</strong> <strong>Real</strong> <strong>Estate</strong> <strong>Survey</strong>. The<br />

survey provides valuable insight into the Kingdom’s real estate industry,<br />

in all its diversity.<br />

“On behalf of our<br />

team, I would like to<br />

thank everyone who<br />

took the time to<br />

complete the 2018<br />

survey.”<br />

“As the second survey<br />

of its kind, this year’s<br />

results are especially<br />

interesting. We hope<br />

the public and<br />

private sectors find<br />

the data of value in<br />

future planning.”<br />

Tom O’Sullivan<br />

CEO<br />

<strong>Real</strong>estate.com.kh<br />

This is the third version of our annual survey. Each year, we make<br />

changes and tweaks to our questions in order to best capture the state<br />

of the local real estate industry. However, many of the questions we ask<br />

are the same so that we can chart the changes occurring in real-time.<br />

In many ways, <strong>2019</strong>’s data show a continuation of the growth we have<br />

seen in <strong>Cambodia</strong> over the past few years. In general, property<br />

ownership is on the rise, average incomes are rising, and younger<br />

people are becoming more active by both renting and owning property.<br />

One drawback we saw this year is the perceived affordability of the<br />

market. There was a slight move in the data where people are seeing<br />

property as less affordable than they did last year. This, in some part,<br />

could be due to the rising standards in the industry as more<br />

international businesses and expats enter the country.<br />

On the other hand, there is even more confidence this year in the<br />

growth of the market. The majority of our respondents have seen<br />

significant market growth over the last year, expect continued growth<br />

and think real estate is a good investment.<br />

<strong>Real</strong> estate developers in <strong>Cambodia</strong> are, for the most part, responding<br />

to this changing market. They see that more people are looking to<br />

become homeowners. This has led to an increasing amount of<br />

affordable condominium projects offering homes under $75,000 as well<br />

as breakneck expansion in the borey market.


With surveys like this it can be hard to distill them down into a central<br />

message. Well, I’m going to do exactly that right now. The continuing<br />

thread this year is about the younger generation. In most parts of the<br />

Western world, young adults don’t start thinking about homeownership<br />

until they are in their thirties or even forties. Here in <strong>Cambodia</strong>, this<br />

couldn’t be further from the truth.<br />

“This year’s survey<br />

shows that<br />

<strong>Cambodia</strong>’s real<br />

estate buyers are<br />

growing and<br />

changing almost as<br />

fast as the country<br />

itself is.”<br />

“More young families<br />

are striving for<br />

homeownership than<br />

ever before.”<br />

Tyler Lebens<br />

Editor<br />

<strong>Real</strong>estate.com.kh<br />

With the <strong>Real</strong> <strong>Estate</strong> <strong>Survey</strong> <strong>2019</strong> we saw an increasing number of<br />

respondents in their late teens and early twenties. While these people<br />

are still making, on average, less than $1,000 per month (many are only<br />

working part-time), they are showing a firm interest in the real estate<br />

sector not only in terms of residence but also as investments.<br />

As <strong>Cambodia</strong> urbanises, incomes grow and family sizes shrink. This<br />

means young families are routinely bringing in $2,000 or more per<br />

month in disposable income while simultaneously pursuing<br />

homeownership in a safe and well-located community.<br />

More and more, these young families are taking out mortgages in order<br />

to buy borey homes or even small- or medium-sized condos in and<br />

around Phnom Penh.<br />

Whether you’re an aspiring real estate investor, a renter who is shopping<br />

for your first home, or an international tycoon looking for the next piece<br />

of your growing portfolio, we hope you find the data in this survey<br />

useful and insightful.


Over 2000 people, from a variety of<br />

backgrounds, responded to the <strong>Cambodia</strong><br />

<strong>Real</strong> <strong>Estate</strong> <strong>Survey</strong> <strong>2019</strong>. <strong>Real</strong>estate.com.kh<br />

aimed to create a question set that was<br />

relevant to speakers of Khmer, English and<br />

Chinese people.<br />

Age of respondents<br />

On the whole, this year’s respondents lined<br />

up closely to last year’s in terms of age. The<br />

youngest group, however, saw a big jump.<br />

Almost three percent of respondents this<br />

year reported their age as 20 or younger.<br />

The same group was less than one percent<br />

of the total last year.<br />

As the level of education rises in the<br />

country, more youths are entering the<br />

workforce and actively participating in the<br />

economy. This, no doubt, has led many to<br />

start thinking about and researching<br />

homeownership and other real estate<br />

topics from a younger age.


Nationality<br />

The survey was relevant to anyone<br />

connected to the real estate industry in<br />

<strong>Cambodia</strong>. That said, the market is quite<br />

diverse, with both locals and foreigners<br />

occupying many roles.<br />

Nearly 74 percent of the respondents were<br />

<strong>Cambodia</strong>n. The foreign demographic was<br />

mostly made up of Asian expatriates,<br />

though Westerners were also represented.<br />

Purchasing power<br />

Past <strong>Real</strong>estate.com.kh surveys have almost<br />

always shown an upward shift in<br />

purchasing power. This year, however,<br />

something different has occurred.<br />

We did see growth in the lower-middle<br />

brackets. Yet there was a spike in those<br />

making $500 or less per month. This could<br />

be due to the participation of younger<br />

respondents, many of whom work only<br />

part-time.<br />

2018 <strong>2019</strong>


It’s no surprise that those working in the<br />

real estate industry represented the largest<br />

single group of respondents. Indeed, those<br />

in banking and finance stay on top of the<br />

news coming out of the property sector.<br />

Many of these people use<br />

<strong>Real</strong>estate.com.kh for that express<br />

purpose.<br />

Proportions for each industry were similar<br />

to those of the respondents last year.<br />

However, we saw growth in the number of<br />

students who answered our questions.<br />

This growth isn’t surprising given the<br />

previous questions about age and income.<br />

The fact that these young people are<br />

educating themselves on real estate is<br />

exciting for the country.


Living situation<br />

Similar to last year, the majority of<br />

respondents claimed to live with their<br />

partners or spouses. On the other hand, a<br />

slightly larger percentage of respondents<br />

claimed to live with their family, parents or<br />

grandparents.<br />

There are two clear reasons for this<br />

movement: First, many of those living with a<br />

spouse last year have since started families<br />

of their own. Additionally, because of a<br />

more active and aware young generation,<br />

more people in their late teens or early<br />

twenties are keeping themselves informed<br />

about the real estate industry.


Affordability<br />

As the property market continues to grow<br />

and mature, many in the country can see<br />

prices rising. Yet, over half of our<br />

respondents still perceive the market to be<br />

affordable.<br />

The scales are tipping somewhat, as fewer<br />

people this year perceived affordability.<br />

However, most people are confident that<br />

prices will rise and investments in the<br />

country will remain stable.<br />

Is property in <strong>Cambodia</strong><br />

affordable?


Property possession<br />

With this question, we wanted to know<br />

whether respondents were<br />

homeowners, on the way to becoming<br />

homeowners or renters.<br />

23.4%<br />

19%<br />

50.8%<br />

Unsurprisingly, homeownership grew<br />

slightly from last year. With the growing<br />

number of affordable projects in the<br />

market, more people are getting a<br />

chance to own property. This push for<br />

homeownership is also apparent in the<br />

number of people who said they are<br />

renting but have a desire to own; over<br />

23 percent responded as such.<br />

7.5%<br />

12%<br />

18.2%<br />

20%<br />

48%<br />

2018<br />

<strong>2019</strong><br />

Do you own or rent?<br />

●<br />

Full Owners<br />

Is it a better time to buy or<br />

sell property? ● Renters<br />

●<br />

Own with loan<br />

●<br />

Buy a Property<br />

●<br />

Renters but would like to<br />

own a house<br />

●<br />

Sell a Property<br />

Is it a better time to buy or sell?<br />

24%<br />

<strong>2019</strong><br />

Buyers have expressed continued confidence in the<br />

property market, similarly to last year. Three-quarters of<br />

survey takers said it was a better time to buy property<br />

than sell it.<br />

75%<br />

The bullish sentiments continue the trend of the last few<br />

as people see development grow and prices rise.


Will growth continue?<br />

Looking more closely at perceptions of the<br />

property market, it’s clear that consumers<br />

think the expansion will continue. Nearly 85<br />

percent said prices have increased over the<br />

last year, while over 77 percent think they<br />

will increase over the next year.<br />

A whopping 86 percent of respondents<br />

claimed that buying real estate is a good<br />

investment. Indeed, real estate is one of<br />

the main avenues for investment in the<br />

country. Less than 14 percent of<br />

respondents had reservations about<br />

investing in real estate.<br />

How have property<br />

prices changed over<br />

the past year?<br />

How will prices change<br />

over the next year?<br />

●<br />

Increased<br />

●<br />

Increase<br />

●<br />

Decreased<br />

●<br />

Decrease<br />

●<br />

Stayed the same<br />

●<br />

Stay the same<br />

1.8%<br />

13.6%<br />

16%<br />

7.6%<br />

14.5%<br />

9%<br />

13%<br />

2018<br />

2018<br />

79%<br />

<strong>2019</strong><br />

78%<br />

<strong>2019</strong><br />

77.7%<br />

84.4%<br />

1.8%<br />

Is buying real estate a<br />

good investment?<br />

1.8%<br />

●<br />

●<br />

●<br />

Yes<br />

Not really<br />

No<br />

<strong>2019</strong>


Do you plan to buy property?<br />

As the <strong>Cambodia</strong> property market opens up<br />

and diversifies, it seems that more people<br />

are planning to buy property. Over 78<br />

percent of respondents plan to buy this<br />

year. What’s more, a significant proportion<br />

of these people will be first-time buyers.<br />

With more inclusion in the real estate industry,<br />

we are also seeing more participation in the<br />

banking and lending sectors. Over 75 percent of<br />

those planning to buy this year will need a loan<br />

for their purchase. This illustrates growing<br />

confidence in the country’s banking sector.<br />

Do you plan to buy property<br />

this year?<br />

Will you need a loan for your<br />

next property purchase?<br />

●<br />

Yes<br />

●<br />

No<br />

●<br />

Yes<br />

●<br />

No<br />

21.5%<br />

26%<br />

2018<br />

24.4%<br />

74%<br />

<strong>2019</strong><br />

75.2%<br />

78%


What type of property will<br />

you buy?<br />

What type of property will you buy?<br />

The <strong>Cambodia</strong>n property market has many<br />

distinct sections. Interestingly, nearly all the<br />

consumer segments were represented<br />

equally among respondents. Over 27<br />

percent of people said they plan on buying<br />

a borey home this year. Just over 25<br />

percent, meanwhile, said they were<br />

planning to buy a condo in a new<br />

development. Almost the same proportion<br />

had plans to buy an independent house or<br />

villa. Around 20 percent had plans to buy<br />

land.<br />

These numbers show both the diversity of<br />

property buyers and demand in the<br />

country. No single type of property<br />

dominates the market, and different kinds<br />

have different appealing aspects.<br />

Property in borey<br />

Condo in new development<br />

Land<br />

Independent house or villa<br />

Commercial space<br />

0.7%<br />

25.8%<br />

27.7%<br />

20%<br />

25.5%<br />

Will your property be a personal<br />

residence or investment?<br />

Personal residence<br />

Investment<br />

We then wanted to know whether people<br />

who plan to buy this year are looking for a<br />

personal residence or an investment<br />

property. The results echoed previous<br />

questions with strong evidence for a high<br />

level of confidence in the market.<br />

34.4%<br />

65.5%<br />

Over 65 percent of respondents plan to buy<br />

property as an investment this year. The<br />

rest, meanwhile are looking to buy real<br />

estate that will become their primary<br />

residence. There are many opportunities<br />

for investment in the sector, and they are<br />

growing more numerous every day.


There was an intriguing shift this year in<br />

property budgets among our survey<br />

respondents. Again this year, most people<br />

said they were planning to spend $50,000<br />

or less. However, this section of buyers was<br />

down significantly from last year.<br />

On the rise is the $50,001 to $75,000<br />

segment. Last year, this section<br />

represented around 20 percent of<br />

respondents, whereas this year it was up to<br />

almost a quarter.<br />

Little movement in high brackets<br />

This move reflects not only rising budgets<br />

but also a growing amount of projects that<br />

are enticing buyers to spend more.<br />

No significant changes were seen in the<br />

middle brackets. Both $75,001 to $100,000<br />

and $100,001 to $200,000 pulled in around<br />

12 percent each. Likewise, the two highest<br />

segments each accounted for a relatively<br />

small proportion of respondents.<br />

How much are you planning<br />

to spend on a property<br />

purchase this year?


Where do people want to buy?<br />

Phnom Penh is still the area in the country that commands most of the property demand. Over 77<br />

percent of responders said they want to buy in the capital. This proportion is even up slightly from<br />

2018’s data.<br />

Coming up in a distant second place was Siem Reap. Just over 7 percent of respondents claimed<br />

they want to buy there, while only 5 percent said the same for Kampot in the south.<br />

Sihanoukville, which claimed almost 10 percent of demand in last year’s survey, captured just 4<br />

percent this year.<br />

Phnom Penh demand<br />

Demand for property in different areas of the capital remained similar to where numbers stood<br />

last year. Sen Sok and Chroy Changvar districts still command the highest demand; their leads<br />

became even more pronounced with this year’s data.


As always, respondents overwhelmingly<br />

said that location was their top factor when<br />

purchasing a property in <strong>Cambodia</strong>. A<br />

distant second was the potential for high<br />

returns. This reflects the high percentage of<br />

people who are planning to buy an<br />

investment property this year.<br />

Around 14 percent of survey respondents<br />

claimed that infrastructure was the most<br />

critical factor when buying property. As the<br />

country grows and urbanises, we see more<br />

pressure on the government to update and<br />

maintain the Kingdom’s road systems.<br />

After all, a property’s location depends in large<br />

part on how easy it is to get to. The importance<br />

of infrastructure can already be felt in the outer<br />

areas of the capital. In these areas, land prices<br />

can vary wildly, due in part to the fact that<br />

some have access to main highways while<br />

others rely on small dirt roads.<br />

In years to come, we may see infrastructure<br />

become even more important to buyers.<br />

There’s also the balance between public and<br />

private infrastructure. In many boreys, for<br />

example, developers include parks,<br />

playgrounds and other spaces for their<br />

resident’s exclusive use.


Earlier in the survey, we saw that over 75<br />

percent of respondents plan to take a loan<br />

for their next property purchase. Diving a<br />

little deeper, we wanted to see how much<br />

the average purchaser planned for their<br />

down payment.<br />

The proportions who expected to put down<br />

nothing or less than 10%, both shrank from<br />

last year. This is a positive move, to be sure.<br />

This year, the majority of our survey takers<br />

plan to put down 30 percent.<br />

Growth in the segment expecting to pay 30<br />

percent is, no doubt, due to the popularity<br />

of the borey market. Though many borey<br />

developers offer in-house mortgages with<br />

no set down payment, many are taking<br />

loans through banks that still require 20 or<br />

30 percent deposit.<br />

Upper segments either shrunk or stayed<br />

relatively the same as last year. In general,<br />

most people are paying between 20 and 50<br />

percent down payments.<br />

9.5%<br />

5.4%<br />

4%<br />

22.2%<br />

How much will you pay as a<br />

down payment?<br />

15%<br />

25%<br />

●<br />

No down payment<br />

32%<br />

20%<br />

30.5%<br />

36%<br />

<strong>2019</strong><br />

2018<br />

●<br />

●<br />

●<br />

●<br />

A 10% down payment<br />

A 30% down payment<br />

A 50% down payment<br />

A 70%+ down payment


General situation in <strong>Cambodia</strong><br />

This year has been relatively quiet.<br />

<strong>Cambodia</strong>n affairs, in most cases, haven’t<br />

caught the international press since the<br />

general election in July of 2018.<br />

In general, do you think <strong>Cambodia</strong><br />

is improving as a country?<br />

Indeed, the vast majority of our<br />

respondents expressed the belief that<br />

<strong>Cambodia</strong> is improving as a country.<br />

Foreign direct investment (FDI) is on the<br />

rise and businesses are growing.<br />

●<br />

●<br />

Yes<br />

●<br />

No<br />

The situation is staying<br />

the same<br />

The real estate sector, too, is playing off<br />

the breakneck progress of the nation. In<br />

addition to rising incomes and land values,<br />

international development companies are<br />

coming with an increasing number of<br />

projects.<br />

2.3%<br />

5.9%<br />

Not only is this progress bringing jobs and<br />

opportunities to the country, but it’s also<br />

making <strong>Cambodia</strong> more competitive on a<br />

regional level.<br />

91.6%


As the real estate industry in <strong>Cambodia</strong><br />

grows, <strong>Real</strong>estate.com.kh wishes to be a<br />

positive force in improving the sector.<br />

Paramount in this progress is keeping up<br />

with customer and client demands.<br />

<strong>Cambodia</strong>, as a country, is in the midst of<br />

an amazing period of growth. But pivotal to<br />

this growth is the bolstering of human<br />

resources, training and feedback, both<br />

internally and externally.<br />

This year, we again asked respondents<br />

about the changes they most wanted to see<br />

in the industry.<br />

Answers were largely similar to those last<br />

year. Most people are calling for mandatory<br />

real estate agent licensure. This information<br />

falls directly in line with the need for<br />

training and education throughout the<br />

nation.<br />

As a testament to the industry’s growing<br />

professionalism, <strong>Real</strong>estate.com.kh has<br />

worked with the Ministry of Economy and<br />

Finance (MEF) and the <strong>Cambodia</strong>n Valuers<br />

and <strong>Estate</strong> Agents Association (CVEA) to<br />

establish the <strong>Cambodia</strong> <strong>Real</strong> <strong>Estate</strong> Awards.<br />

This event serves to celebrate the nation’s<br />

finest real estate professionals.


Following along this call for more training<br />

and education, we asked our responders<br />

what they value most in a real estate agent.<br />

Specifically, what factor do they look for<br />

most as the indicator of a good agent?<br />

Nearly 38 percent of respondents said that<br />

honesty was the top quality they looked for<br />

in a good real estate agent. Almost 27<br />

percent, meanwhile, prized professionalism<br />

as the top factor when choosing an agent.<br />

Under <strong>Cambodia</strong>n law, agents must have<br />

the proper licence. The MEF, CVEA and<br />

<strong>Real</strong>estate.com.kh are all going to great<br />

lengths to ensure agents are getting the<br />

right accreditation.<br />

Additionally, both the MEF and CVEA have<br />

this year established industry-leading<br />

courses to provide education to the sector’s<br />

professionals.<br />

Factors people consider when choosing<br />

a real estate agent<br />

(in order of most importance to least)


Pulling back the camera, we wanted<br />

to see how <strong>Real</strong>estate.com.kh stacks<br />

up to other resources for property in<br />

<strong>Cambodia</strong>.<br />

Where do you get information about<br />

<strong>Cambodia</strong>n property?<br />

(number of respondents)<br />

Of course, there is a substantial<br />

selection bias here. Regular site<br />

visitors were the primary<br />

demographic for survey<br />

respondents. Yet, it is interesting to<br />

see what other places our users get<br />

information about real estate in the<br />

country.<br />

Unsurprisingly, the lion’s share of<br />

respondents get their real estate<br />

information online.<br />

Print media like newspapers and<br />

magazines were a driving force in<br />

<strong>Cambodia</strong> just a few years ago.<br />

However, only a small percentage of<br />

our respondents reported that they<br />

looked to print for real estate<br />

information.<br />

What do you use<br />

<strong>Real</strong>estate.com.kh for?<br />

(number of respondents)<br />

To look at how our own visitors are<br />

using <strong>Real</strong>estate.com.kh, we asked<br />

them what they use the site for. Most<br />

respondents said they used the site<br />

to search for properties for sale,<br />

while many also said they use it for<br />

property news.


Young generation fuels rise of middle<br />

class<br />

This year’s <strong>Cambodia</strong> <strong>Real</strong> <strong>Estate</strong> <strong>Survey</strong><br />

shows that the property market in the<br />

Kingdom is stronger than ever. Incomes in<br />

the country are rising and more people are<br />

looking to the sector for both residence and<br />

investment purposes.<br />

Amid an updating and diversifying economy,<br />

the demographics of the country are shifting<br />

as well. This year, this was apparent in how<br />

our respondents answered the questions in<br />

our survey. More young people in their late<br />

teens and early twenties are becoming active<br />

in the economy and preparing for adulthood<br />

and future homeownership.<br />

Meanwhile, more people are entering the<br />

middle class in the country and looking for<br />

affordable avenues toward homeownership.<br />

Many of these people are shopping for<br />

homes in boreys on the outskirts of the city.<br />

This option gives them the chance to own a<br />

home for less than $100,000.<br />

Indeed, there is still a massive amount of<br />

confidence backing <strong>Cambodia</strong>’s real estate<br />

sector. People understand that prices have<br />

been on the rise, and the majority are<br />

confident that they will continue to rise as the<br />

months go on.<br />

Much of this confidence, no doubt, comes from<br />

the huge influx of foreign direct investment<br />

(FDI) in <strong>Cambodia</strong>. People are aware that<br />

international businesses see the potential for<br />

massive growth in the country.<br />

There are, however, a few drawbacks to this<br />

rapid growth. Despite a strong sense of<br />

confidence that real estate is a good<br />

investment, many think that prices are<br />

becoming unaffordable.<br />

What comes next?<br />

If <strong>Cambodia</strong>’s real estate market in 2018 were<br />

summed up in just a few words, most industry<br />

figures would mention the rise of Sihanoukville,<br />

new condo projects and borey developments<br />

on the outskirts of Phnom Penh.


While these three areas are still relevant today,<br />

they have each headed in slightly different<br />

directions.<br />

Sihanoukville, which was previously the hub of<br />

land speculation, has now become the prime<br />

location for hospitality developments like<br />

resorts and hotels. In the coming year, many of<br />

these projects will be officially complete and<br />

start welcoming visitors, renters and owners<br />

alike.<br />

Condos, which in past years were marketed<br />

almost exclusively to foreigners in the country,<br />

are now being offered at more affordable price<br />

points. This means more <strong>Cambodia</strong>ns will be<br />

both buying and renting these units.<br />

Boreys, on the other hand, have always<br />

been geared toward local buyers. In the<br />

coming year, we will see the continued<br />

expansion of the borey sector in terms of<br />

price point, location and offerings.<br />

As the economy and real estate market of<br />

<strong>Cambodia</strong> continue to grow and diversify,<br />

<strong>Real</strong>estate.com.kh plans to remain a<br />

steadfast resource for everyone in the<br />

industry.<br />

We would like to thank everyone who took<br />

the time to complete the survey.<br />

For media or other enquiries, please email:<br />

info@realestate.com.kh


For media and other enquiries, please email:<br />

info@realestate.com.kh<br />

+855(0)17436756

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