IFA International 2019 Day 6 Edition

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NOMADIC

LIFESTYLE PART 2

IFA

My Media

IFA

Audio

Entertainment

IFA

IFA Home

& Entertainment

Electronics

THE AGE OF CONNECTIVITY

€210bn

Consumers

spent €210bn

on smartphones

worldwide in the

first half year of

2019.

Source: GfK

€110.5bn

The global mobile

phone accessories

market is expected

to reach €110.5bn

by 2025.

Source: Future Market Insights

29.8%

172.2 million

wearables were

shipped in 2018.

Smartwatches

accounted for

29.8% of all

wearables.

Source: IDC

For the second part of our Nomadic Lifestyle

report, we start by reviewing some of the

key product innovations unveiled at IFA

Berlin 2019

As IFA draws to a close, it’s

clear that products catering

for today’s on-the-go

lifestyle remain priorities

for leading players. Across

mobiles, wearables and

audio, visitors witnessed an

array of innovations.

Huawei and Qualcomm

both introduced powerful

chip sets that will support

the imminent global rollout

of 5G mobile devices.

With the latest editions

of the Huawei Kirin and

Qualcomm Snapdragon

chips coming to market, 5G

mobile consumers will soon

be able to enjoy amazing

gaming, video and music

experiences on the move.

As for the manufacturers

themselves, Samsung used

IFA to unveil its eagerly

awaited Galaxy Fold.

With its unique ability to

expand to near tablet-like

dimensions, the phone is

available in a 5G-ready

version.

Competing for attention

with Samsung’s Galaxy

Fold at IFA 2019 were

the LG V50 ThinQ 5G

smartphone, with its

6.4-inch OLED FullVision

display; Huawei’s new P30

Pro; TCL’s flex, offering

powerful features and

Sony’s Xperia 5 mobile

phone.

Sony also used IFA to

introduce the neckband

style WI-1000XM2, the

latest upgrade to Sony’s

1000X series of wireless

headphones. Richard Yu,

CEO of Huawei Consumer

Business Group, unveiled

the company’s new

wireless earphones, the

Freebuds 3. Elsewhere,

Pioneer revealed its S6

Wireless Noise Cancelling

Headphone.

Also delivering

innovations in Nomadic

lifestyle are companies

such as Belkin, which

strive to deliver

seamless connectivity to

consumers through

its range of premium

accessories. Fastcharging

is a

key area for the

company, and is

in strong demand

from consumers

who need to

charge their

devices quickly when

leaving home in a hurry.

On the wearables front,

Garmin came to IFA with

three new products.

These include the Fenix

6, a multisport GPS

watch with the option of

the company’s first ever

solar power feature, the

Vivomove, a fashionable

hybrid smartwatch, and

GPS smartwatch the

Venu. Jitesh Ubrani, senior

research analyst for

IDC Mobile Device

Trackers, adds

that “the

market

f o r

earworn

wearables has grown

substantially this past

year and we expect this

to continue in the years

to come. Added to the rise

of smart assistants and inear

biometrics, companies

have the perfect formula

to sell consumers a device

that’s complementary to

the ecosystem on their

wrist and in their pocket”

© Messe Berlin GmbH

Miss IFA showcases

the Pioneer S6

Wireless Noise

Cancelling Headphone

from Aqipa Gear Guru

www.ifa-international.org IFA International • Wednesday 11 September 2019

15

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