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IFA International 2019 Day 6 Edition

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NOMADIC LIFESTYLE / PART 2<br />

GAMING & LAPTOPS<br />

PRODUCT SPOTLIGHT<br />

<strong>IFA</strong><br />

<strong>IFA</strong> Home<br />

& Entertainment<br />

Electronics<br />

NEW GAMING PHONE BY ASUS<br />

In its 30th anniversary year, ASUS<br />

is at <strong>IFA</strong> with its 13-year-old gaming<br />

sub-brand Republic Of Gamers<br />

(ROG) to showcase several new<br />

products, including the ROG Phone<br />

II. Aiming for the three pillars of<br />

best-ever performance, battery<br />

life and immersive experience,<br />

the second evolution of this<br />

smartphone has already proved<br />

successful in China: in July it<br />

sold out the initial run within 73<br />

seconds and took over 2.5 million<br />

pre-orders. When it releases<br />

in Europe in October, gamers<br />

can expect a landscape-aligned<br />

6.59in screen with curved-edge<br />

strengthened glass, a 6000mAh<br />

KEY SELLING<br />

<br />

POINTS<br />

1 / Qualcomm’s Snapdragon<br />

855 Plus processor<br />

2 / 6000mAh battery for<br />

extended playing time<br />

3 / Corning Gorilla Glass 6<br />

armoured screen<br />

battery, twin speakers with DTS:X<br />

Ultra processing, the elusive 3.5mm<br />

headphone jack and – crucially for<br />

the highest-possible performance<br />

– Qualcomm’s Snapdragon 855<br />

Plus processor. It has desktopclass<br />

12GB of LPDDR4X RAM to<br />

provide both high capacity and high<br />

bandwidth, as well as up to 512GB<br />

of UFS 3.0 storage for lightningquick<br />

app installs and game loading.<br />

ROG have already secured deals<br />

with major publishers to ensure<br />

popular games are available on<br />

their mobile platform.<br />

» HALL 12 / STAND 110<br />

HEADSET OF<br />

THE GODS<br />

Named after ‘leetspeak’ –<br />

the coded language used<br />

by gamers – Danish gaming<br />

peripherals company L33T<br />

has a new range of products<br />

on display at <strong>IFA</strong> under a<br />

distinctive Viking mythologybased<br />

brand concept. The<br />

tattoo-style raven logo<br />

represents Odin’s familiar<br />

which hovered over the<br />

battlefield, much like an RPG gamer.<br />

It’s a fun idea, using Norse heritage to<br />

give all products a fantasy theme, even<br />

extending to categorising headsets as<br />

‘helmets’, mice as ‘hand-weapons’ and<br />

mousemats as ‘shields’. The Gjallarhorn<br />

headset is named after a horn used<br />

by the gods to call armies to battle. It<br />

is a sturdy but relatively light headset,<br />

with a flexible light-up microphone<br />

and the raven logo illuminated in RGB<br />

on each ear.<br />

» HALL 12 / STAND 109<br />

KEY<br />

<br />

SELLING<br />

POINTS<br />

1 / Gamer-focused design<br />

with full RGB light<br />

2 / Built-in flexible<br />

microphone<br />

3 / Self-adjustable<br />

headband<br />

ACER: SWIFTNESS AND LIGHT<br />

Targeting media professionals and<br />

“creators”, Acer claims the new<br />

Swift 5 is the world’s lightest 14in<br />

clamshell laptop. But with its powerful<br />

NVIDIA graphics card, 10th Gen<br />

Intel Core processors for accelerated<br />

AI performance, 56Wh battery for<br />

long battery life, and nearly three<br />

times faster wireless speeds, it can be<br />

an option for gamers needing to play<br />

well away from the PC. Innovations<br />

include an embedded fingerprint<br />

reader for security and convenience,<br />

fast charging and a lightweight but<br />

strong magnesium-lithium chassis..<br />

» HALL 12 / STAND 102<br />

KEY<br />

<br />

SELLING<br />

POINTS<br />

1 / 12.5 hour battery life<br />

2 / Lightweight at only<br />

990g<br />

3 / Narrow-bezel 14in<br />

FHD IPS touchscreen<br />

SHARPEST CUT<br />

BY RAZER<br />

The holy grail of gaming is the<br />

portable laptop that’s optimised<br />

for performance so users can<br />

continue PC gaming while<br />

on the move. San Francisco<br />

and Singapore-based gaming<br />

lifestyle brand Razer is about to<br />

release the Blade Stealth, which<br />

could be the smallest, lightest, thinnest, most<br />

powerful gaming laptop yet. At 13in diagonal,<br />

0.66in thick and with a matt black anodised<br />

aluminium shell for strength and style, its<br />

NVIDIA GeForce MX150 (25W 4GB GDDR5<br />

RAM) graphics pushes more pixels, especially<br />

important if the user is playing a multiplayer<br />

online battle arena (MOBA) game at 60fps.<br />

KEY SELLING<br />

<br />

POINTS<br />

1 / Ultra light and ultra thin<br />

2 / 100% sRGB colour<br />

saturation for exceptional<br />

visual clarity<br />

3 / Quad-core Intel Core i7<br />

processor with turbo boost<br />

for maximum performance<br />

» HALL 12 / STAND 101<br />

18

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