IFA International 2019 Day 6 Edition







Having revolutionised tech in the 20 th century, Japan is again investing

in young pioneers

From the Sony Walkman to

Playstation, Japanese companies

once led the world in consumer tech

innovation. But though Seoul and

Silicon Valley have since dominated

the digitised CE market, Japan is

again breaking new ground on the

technology frontier at the interface

between humans and machines.

As cyberspace and reality become

increasingly integrated, a new

Japanese government initiative

called Society 5.0 is encouraging socalled

J-Startups to create AI and IoT

technologies that can be seamlessly

accessed, especially in an ageing


That is why Japan, with the backing

of the Ministry of Economy, Trade

and Industry, is the first Global

Innovation Partner at IFA Next.

“The interface between machines

and humans is very important,

that is why we have created the

‘Interface with Consideration and

Sensibility’ concept at IFA Next,”

Masaki Nagamoto, Deputy Director,

IT Industry Division, at Japan’s

Commerce and Information Policy

Bureau, told IFA International.

With 20 J-Startups from among

10,000 in Japan selected to come

to Berlin for the first time, visitors

to the Japan Pavilion at IFA Next

have the chance to experience far

eastern future technologies for the

senses. These include the Pixie Dust

Technologies’ Holograph Whisper,

a speaker that delivers sound to a

target person via ultrasonic waves

for a “magical experience”; or QD

Laser’s Retissa Display, glasses

that project images directly onto

the retina using a tiny projector,

and which thus overcomes sight

impairment. Looking further into

the future, SkyDrive is presenting its

“affordable, reliable and safe” flying

car that aims to democratise air

travel for the mass market by 2023


Cutting the ribbon

at the IFA Next

Japan Pavilion


A unique wearable device

designed to aid concentration

by blinkering sight and hearing

via a partition that controls

the field of view, and noisecancelling

headphones, Wear

Space is pitched at workers in

open offices and digital nomads

on the go who need to find a

quiet personal space where they

can focus. Created by Tokyobased

J-startup Shiftall, and with

investment from Panasonic, the

stylish device is produced by the innovative Future Life Factory and can be

adjusted according to the level of concentration desired. It has also been

adapted to complement individual fashion choices through a partnership

with Kunihiko Morinaga, creator of the fashion brand Anrealage. The highdesign

Wear Space has already won a Red Dot Award for the “best of the

best” and is being presented for the first time at IFA

HALL 26 / STAND 210


UniFa has been a leading

babytech startup in Japan

since 2013, with more than

4000 child care centres using

its IoT products and services.

At IFA NEXT, the J-startup is

showcasing the LookMee Nap

Check, which it claims is the

world’s first IoT system dedicated

to afternoon sleep checking in

childcare centres. In order to

detect any problems that may

arise as a baby sleeps, such as

unwanted on-stomach sleeping or a concerning lack of movement leading

to SIDS (Sudden Infant Death Syndrome), an alert is sent via an app to

a smartphone or tablet. The product seamlessly integrates with other

UniFa healthcare products such as the LookMee Thermometer, an IoT

thermometer system that allows users to measure and monitor babies’

and children’s body temperature in seconds

HALL 26 / STAND 210


More magazines by this user
Similar magazines