IFA International 2019 Day 6 Edition






Richard Barnes





The fact that IFA is the world’s annual gathering

place for the top minds in the electronics and

appliance industries is not new. Echoes of Albert

Einstein using this very same platform around 90

years ago to deliver his thoughts on the future of

communication still reverberate around the halls of

Messe Berlin today.

What IS new is the extraordinary depth and breadth

of topics that have been discussed over the past

week as part of IFA 2019. Indeed, the world is

literally being reimagined on the numerous stages

and forums here. Four extraordinary IFA keynotes

announced current groundswell trends.

The power of data was this year’s key topic at

the IFA+ Summit – the conference of the future at

IFA, while IFA NEXT this year hosted two stages with

an extraordinary agenda of talks and presentations

projecting well into the future.

And yesterday and today, the Shift

Automotive Mobility Convention sees start-ups,

tech giants, carmakers and urban planners gathering

to discuss how the latest technologies and forwardlooking

mobility concepts will influence the way we

live, work, drive and travel.

It all adds up to being the “ultimate in thought

leadership”, enabling all those present at IFA 2019

to plot a clear course for the future, making this

event an essential and integral part of the planning

process of the world’s electronics and appliance

manufacturers and retailers

Zhiying Chen

Executive Vice Mayor,

Guangzhou Municipality



Top officials from China’s Guangzhou Municipality

have travelled to Berlin to visit IFA in the run-up to

CE China.

Zhiying Chen, Executive Vice Mayor of

Guangzhou Municipality, headed a delegation

including Yuyue Gao, Vice Secretary-General,

The People’s Government of Guangzhou

Municipality, aiming to solidify relations

with the Brandenburg region and Europe at

large. As Germany is by far China’s biggest

European trading partner, it also underlines

a new momentum driven by the move of the

CE China show to Guangzhou, having been in

Shenzhen for the past three editions.

“I think the partnership is very good, with

great potential,” said Mr Chen. “We are able

to learn more about each other in aspect of

products, companies and markets through this

communication. This kind of activity can also

promote the communication and coordination

of industry, markets and companies between

us, which will take our relationship to a higher


Mr Gao stated that the US-China trade war

is creating a shift in trade interest towards

Europe, in particular following the visit by

German Chancellor Angela Merkel to his

country. Given the size of IFA, he said the

potential for the show in Guangzhou was very

similar, stating, “We are very confident about

it. The influence will become bigger through

the IFA platform. Some of the top enterprises,

such as Huawei, ZTE, Skyworth and TCL,

will do strategic realignment according to

the international situation and competition.

I am sure they will concentrate more on

the European market, and therefore, more

Chinese companies will exhibit at trade shows

like IFA and CE China”


The Day 4 edition of IFA International - page 8 - carried an article on the exhibitor Pundi X,

with a photo described as being Zac Cheah, co-founder and CEO of Pundi X. The photo was

in fact of Soohan Han, Director of Global Marketing, Pundi X.

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