IFA International 2019 Day 6 Edition







An Austrian-based manufacturer

of GPS pet tracking devices since

2012, Tractive’s motto is simple but

effective: “To strengthen the bond

between pets and their owners by

leveraging technology to ensure

a healthier, longer and safer life


With several hundred thousand devices

already sold according to founder and CEO

Michael Hurnaus, Tractive is a world pet

tracker market leader and sells its dog and

cat devices across 150 markets, with a strong

focus on Germany, the UK and France.

Hurnaus presented the latest Tractive

innovations at an IFA press conference,

including the new Ikati GPS tracker for cats,

which has an adaptable clip and fastening

system for more flexibility than the original

safety collar. The goal is “to bring pets and

owners closer together,” said Hurnaus, who

referred to glowing feedback from users who

had been reunited with stray pets.

As with the foundation GPS Dog device,

the feline-focused Ikati GPS employs a live

tracking app to deliver information on the

real-time location of the cat so that it never

strays too far. Users of the app can also install

a “virtual fence” so that any cat venturing past

this border will trigger a notification on the

owner’s smartphone

Hall 4.2

Stand 242

Tractive stand at IFA 2019



Now in hall 3.2, the Belkin

International stand has been

designed to give trade visitors a

seamless introduction to products

across the connectivity, charging

and audio categories.

In terms of connectivity, Belkin’s high-end

Linksys brand is “pushing the boundaries

of connectivity and power,” Melvin Van

Leeuwaarde, Director of Marketing, EMEA,

told IFA International.

Front and centre at the Belkin booth is the

modular, state-of-the-art Whole Home Mesh

Wi-Fi system that features a main router and

matching satellite modules for comprehensive

domestic WiFi coverage.

Also on show is the Linksys Business AC2600

dual-band Cloud Wireless Access Point that

allows businesses with diverse locations easily

control their network anytime, and from


Having already announced the global debut

of its Thunderbolt 3 Dock at IFA - a one-stop

shop for both corporate offices or co-working

spaces - the Belkin stand combines a range

of mobile device adapters, including a digital

multiport AV adapter designed to connect

laptops or tablets to HDMI projector or


Beyond a swathe of Belkin smartphone

accessories from screen protectors to wireless

chargers - including the Pocket Power 10k, a

highly powerful but lightweight powerbank

for mobile devices - a new Belkin audio section

is debuting at the revamped stand

Hall 3.2

Stand 204

Belkin stand

www.ifa-international.org IFA International • Wednesday 11 September 2019


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