iXtenso retail trends 3/2019

Advertorial
Making space, presenting, selling
More space in chilled shelves with POS TUNING
Products that cannot be shown at the point
of sale cannot be bought. Too little space in
the chilled shelves also means less turnover
for retailers. The solution is apparently quite
simple: one more chilled shelf per shelf axis.
POS TUNING, the specialist for optimal product
presentation at the point of sale, now
makes this possible. With the new POS-T
PlusOne chilled shelf, retailers get up to 20%
more space in the plus refrigeration. Where
four shelves previously had space, five shelves
now fit into the shelf. The clou: the POS-T
PlusOne chilled shelf is so sturdy thanks to its
special design that a front folded edge is not
necessary. This saves space, one more shelf is
installed, and customers continue to get their
desired product comfortably. The ideal complement
to this is the pushfeed system POS-T
Compartment C90. At the same time, this ensures
a permanent front presentation of the
products on the shelf - even for particularly
narrow and tipping products. This also en hances
the freshness area. The shelf looks tidy and
appealing. Shoppers find their product quickly
and reliably, even when stocks are low. The
retailer has less effort in shelf maintenance
and fewer markdowns. ”The shoppers appreciate
a good orientation in the market and at
the shelf. A long search can lead to an aborted
purchase. With the new POS-T PlusOne chilled
shelf together with our pushfeed system
Compartment C90, the retailer gets the perfect
combination,” says Andreas Hipp auf, Head of
Product Management at POS TUNING. The
new chilled shelf can be used for all categories
in the chilled zone: sliced cheese, sliced meat,
convenience of all kinds, bag of salads, chilled
drinks and much more.
MORE:
• turnover
• space
• overview
• order
• orientation
• visibility
• stabilisation
• availability
• accessibility
retail trends | Issue 3/2019 41