September 15, 2019
On The Business Of Fashion
IN THIS ISSUE
5 Cover: Rhoda Michaels;
On The Business Of Fashion
12 Sexmatics: Quality Time,
16 Instagram Moments
3 Fashion : Funeral Style
4 Fashion : Party Shoe Chart
5 Fashion : Women’s Hat Chart
6 Fashion : Classy Ways To Wear Off-
15 SEPTEMBER 2019
15 People : The MultiChoice Talent
Factory Graduation Ceremony
14 My Lagos Adventure
The fashion season is here again and
designers and models will be putting the
best of their craft on the runways. From
NewYork Week, London Fashion Week to
other fashion weeks around the world,
designers will be setting the stage for what
2020 trends would be.
In Nigeria, expectation is also high as
designers, make-up artists, models,
fashion editors, fashion influencers,
photographers and buyers look forward to
these various fun-filled fashion weeks;
Heineken Fashion GT Fashion Week,
Lagos Fashion Week, Bridal Fashion
For many years, it was disheartening after a fun- filled show to
watch designers pack their unsold garments and return to their stores.
Something was always missing- Buyers! Unfortunately, fashion shows in
Nigeria, have lacked business status due to the defective structures on
ground. In other climes where fashion is seen as big business
contributing its quota to a nation’s GDP, these needed structures are put
in place and these are what allow international buyers from department
stores and boutiques, to come order in bulk from designers.
Over time, there’s been a ray of hope as Nigerians begin to field
more knowledgeable and highly literate designers, who are now
beginning to put these structures in place in other to have more
profitable fashion businesses.
Master classes and fashion academies are also helping to bridge
the lack of adequate human resource gap, and shed light on the
logistics involved in structuring the whole value chain for a profitable
Developing each player in the value chain to start generating
income from her activities, will confer a business status to fashion shows
in Nigeria. This is beginning to pick up with the now annul GT Fashion
On our cover today is Rhoda Michaels, a Fashion Consultant,
CEO and Creative Director of Rhoda Michaels Fashion Academy and a
passionate advocate of the business of
fashion. As we prepare for the fashion weeks,
she shares deep insight on why buyers stay
away and offers solution on the way forward.
I’m sure you’d want to know.
Flip through the pages, enjoy our serve
and have a great week.
J . E
“If I ask God to
punish my enemy with
He is fair to allow the
enemy to do the same
- Toba Beta
“I don’t know what
the key to success is,
but the key to failure
is trying to please
- Bill Cosby
“You can suffer the
pain of change or
suffer remaining the
way you are”.
- Joyce Meyer
REMMY IFUEKO DIAGBARE
BAMIYO ISELEMA EMINA
LAYOUT / DESIGN
HEAD OF PRODUCTION
Printed and published by Vanguard Media Ltd
Vanguard Avenue Kirikiri Canal; P.M.B 1007 Apapa, Lagos.
If you are attending
the funeral of
someone you knew
to be quite formal,
it is likely that the
attire should be
A black suit, flat
shoes and less
would be quite
By - Rita Chioma
When deciding what to wear to a funeral, it
is always best to go conservative. Black is
the generally acceptable colour to wear to
burial ceremonies; but, you should dress
in a way that shows respect.
In Nigeria, the Asoebi trend (Family and relations
uniform) has taken over and made
styling for burial ceremonies a lot easier.
However, if you are not able to purchase or
meet up with the Asoebi from the bereaved
family, there are other ways to style yourself
to attend the event. Note however, that
you have to smartly avoid bright colours,
flashy prints, and glittery fabrics.
What you choose should be guided by the
venue, the climate, and the culture of the
it comes to
You can decide
to be in Ankara
outfit, but less
heels and little
or no make-up.
A black dress
and a good
hat is another
to pull off to
You don’t want
black? Blouse and
pants in a dark,
solid colour is also
a safe choice.
Finish the look
with a pair of dark
don’t forget the
focus shouldn’t be
A skirt of appropriate
length and blouse
is also a good idea;
wear with a pair of
September 15, 2019 / 3
Dries Van Noten
I.N.C. Women’s Kenjay
By - Rita Chioma
/ Sebtember 15, 2019
When it comes to parties, after your dress, make-over, what comes
next are your shoes.
While you want to choose an outfit that’s appropriate for a
celebration, getting the wrong shoes can spoil the whole effort.
Luckily, there is a way to dress stylish and chic while maintaining the
party mood - with your shoes.
A stylish pair of party shoes will give your outfit a special touch
without going overboard.
From strappy sandals, stilettos, pumps glittering metallic designs to
atone encrusted or diamante embellished designs, we have rounded
up some good party shoes that you would need this this season to
rock tour choice outfits.
By - Jemi Ekunkunbor
Hats are a stylish girl’s best friend not only because they protect your
head from the cold weather but also because, they shade your face from
the wind, sun, or rain and to hide any bald.
Fashion influencers and celebrities love this one accessory because
they are fun and lift your look in a very swanky way.
There are many options to choose from now as designers have modified
old, lifeless designs into fashionable accessories by changing fabrics,
like the use of adire and Ankara to make it more ethnic or organic.
Here is a list of contemporary and traditional headgears to choose from.
Which is your favourite?
Wide Brim Fedora
Straw fedora hat
September 15, 2019 / 5
Accessorise dressy outfits with as
few pieces as possible. Since
off-the-shoulder tops already draw
attention to your neckline, it’s not
necessary to wear a lot of
accessories. If you do choose to
wear a necklace, aim for one that
stays close to your neck, such as a
choker or short necklace.
You can also choose to just wear
statement earrings or sunglasses to
make your look dressier.
Wear an off-the-shoulder top with
matching pants for a bold look.
Wear a black cropped off-theshoulder
top with black pants and
colourful heels to stand out. If you
find a patterned off-the-shoulder top
that comes with matching pants, try
out both to see how the bold look
works for you.
Classy Ways To Wear
by - Tope Ojo
Off-the-shoulder tops are often the statement piece of an
outfit. Since they’re so versatile, you can wear them with
anything, pair your off-the-shoulder top with high-waisted
jeans and you’ve got a date night outfit, or wear your offthe-shoulder
top with a long skirt if you’re going to the
office. By choosing a top that complements your figure and
is comfortable, you’ll be rocking the off-the-shoulder look
all year long.
Here are ways to wear your off-the-shoulder and look
6 / September 15, 2019
Wear your top with jeans
or a skirt for a relaxed
look. Choose a soft,
top and pair it
with jeans. If you’d rather
wear a skirt, choose an
that’s a little more fitted.
Wear shoes such as
flats, sandals, to
complete the look.
Pair a statement top with a
pair of skinny jeans and heels.
Choose a bold top, such as
one that has puffy bell sleeves
or a bright floral print, and
wear it with a pair of dark
skinny jeans. Wearing heels
with your the outfit will take it
to a dressier level
Other statement off-theshoulder
tops include bold
stripes, bright colours, layers
of lace and ruffles, or an
off-the-shoulder top that
comes as a set with matching
Find a strapless bra that fits you comfortably. One of
the biggest problems people have with off-the-shoulder
tops is that they eliminate many of your bra options. If
you already have a strapless bra that fits you well,
great! You can wear it with your off-the-shoulder tops. If
you don’t have a strapless bra, try to find one that’s
super comfortable and nude-colored so that you can
wear it with almost anything.
Many clothing and lingerie stores will help you get
fitted for the right strapless bra.
September 15, 2019 / 7
Photography : Bamiyo Iselema Emina
Makeup : Adorned by joy
Cover Outfit : Remi Davids
/ September 15, 2019
On The Business Of Fashion
Words By - Jemi Ekunkunbor
Rhoda Michaels is the CEO and Creative Director of Rhoda Michaels Fashion
Academy, Lagos. She holds a degree in Biochemistry and Nutrition from the
University of Lagos, and a Post Graduate Diploma in marketing from the University
of Liverpool. The mother of three is a certified business consultant, certified
marketer, and a digital and content marketer.
Her passion for fashion and creativity is second only to her entrepreneurial dexterity. With
many accolades and awards to her kitty, she continues to strive for business excellence and
building fashion entrepreneurs. This she has done for over a decade, delivering innovative
fashion concepts and empowering young and upcoming fashion designers.
Her knowledge of fashion is deep and passion for business infectious, making me wonder if
I missed my calling. In this encounter, she spoke the heart of many concerned industry
practitioners as she talked about the business side of fashion. Enjoy.
You could have done any other type of business:
why the business of fashion?
I have always been surrounded by fashion. My mum
is a veteran fashion designer so I learnt at her feet. In my
household, it was compulsory for us as children to learn
a vocational skill and being the first child, I started out
early. At age 8, I was already learning in my Mum’s
fashion school. It didn’t feel like work, it was a normal
routine at home because the factory was in the same
compound. As for the business side of Fashion, I started
from the university when I found out my GP was low in
my third year. I realized Biochemistry was not going to cut
it, then it was all about working for multinationals and a
good grade is needed for that. I had a conference with
myself and realised that in 10 years, I will either be on the
same level with my peers or surpass them. I love fashion
and I decided to make a business of it. I already had
experience of the good, the bad and the ugly side of
business first hand from my mum, so I leveraged on her
Did you take to Fashion because you are a creative
or because you could afford to invest?
I am a creative but also a realist. The fear of poverty
is a discerner of dreams and vision. I didn’t have good
grades to qualify for the kind of multinational job I wanted
at the time, or the kind of life I wanted. The best life
changing decision I ever made was to commercialize my
creativity. I started Rhoda Michaels from scratch on my
mum’s shop veranda. Then, I took over her own space
but eventually had to get my own space. Rhoda Michaels
has been a steady growth process with the business
funding itself. I took to fashion because, when I started, it
was a question of survival and sustenance. There was no
job anywhere; the situation is still pretty much the same
in Nigeria today as it was then. So I made a conscious
decision to be an entrepreneur.
The lack of structure has been the bane to running
fashion as a business in Nigeria. What is the
The lack of structure has always been an issue in
running a profitable, and scalable fashion business in
Nigeria. The lack of structure is the reason Rhoda
Michaels Fashion institute exists. I started out as a
fashion designer, doing all jobs connected to running a
fashion business because I could not find skilled staff
especially, in pattern drafting and bespoke tailoring. Most
artisans learnt as a vocational skill in an apprenticeship
setting. Fashion has evolved; the association with
illiteracy is gradually dissipating. The structural problem
will be a thing of the past in the nearest future because,
the fore runners in the Nigerian fashion industry are
breaking grounds, changing the archaic narrative, and
preparing the foundation. No lasting structure can stand
the test of time without due diligence. It is important to
give accolades to veterans and current fashion designers
in the fashion and beauty industry. They have been and
currently doing all the work, making it easier for the
upcoming designers to have better circumstances and
deals. Nigeria fashion industry is now on the global map
with different collaborations with international brands.
Most designers are highly literate from other fields of
study, thereby creating a wide pool of knowledge. The
creation of structure is getting better, slowly but surely we
will get to a point where people understand fashion in a
diverse and integrated industry where all hands is
needed on deck. There is no useless or less worthy side
of fashion. The designer needs the fashion illustrator, the
alterationist, the embellisher, the fabric and trainings
merchant, the seamstress, the bespoke tailor, the
machine repairer, the model, the embroider, the visual
stylist, the buyer, the trend analyst and the list goes on
New careers are developing due to the advent of
social media. I dare say the structural future of fashion
industry in Nigeria is going to be a very interesting one,
worthy of the building and wait period.
Buyers are largely missing in the fashion value chain
in Nigeria. How can the situation be remedied?
The first question should be what is the buyer buying?
Who are the buyers buying from? Who will the buyers be
selling to and at what cost? What is the buyers return on
investment from a Nigerian designer that will motivate
him to buy more at a consistent, deliverable rate and
My humble opinion is to study the problem- we can’t
find wholesale buyers. No major buyer wants to be held
accountable for unsold merchandise. That is one
complex problem. The average Nigerian is a unique
breed. She wants everything instant. If you say place an
order you will get it soon, she is out the door to your
competition. She also does not want “common clothes”
she wants couture every time.
Let’s leave customers and talk about designers that
you want to buy from. I get to do quality assurance for
some stores wanting to buy from designers. What I often
find are clothes not properly made, no universal size
measurements, samples delivery come late and no
apparent business structure from the designer. The
situation can be disheartening. Some designers should
still be designers-in-training yet, they own labels. No
apparent big brand stores or malls in Nigeria, there is
September 15, 2019 / 9
piracy, copy right infringement issues. The list is endless.
The problem is not the buyers; the problem is the existing
structure. The competition is stiff globally, from research
and development, to production, maintaining ethical
standards during manufacturing, cost of production,
predicting trend cycle right, capital and human resources,
logistics and delivery. So many 21st century issues. The
remedy as far as I can tell, is not to look for buyers with a
non-existent structure, don’t bite more than you can
chew. Buyers will find you if you have what they want and
meet their terms and conditions. There are buyers
everywhere. The question should be how can we sustain
and satisfy a buyer and buying conditions? If you can
carve a niche, be the best at what you do, have integrity.
If it’s one piece you have the capacity to produce at a
certain time, let the buyers know and if you have to sell
your design out rightly, give a good realistic price. If you
don’t have the capacity to get a buyer, grow to that stage.
Create designs that would fly off the rack.
Do you think designers have knowledge of the
proper workings of a fashion industry to be able to
I think there needs to be a clear distinction between a
fashion designer and a fashionpreneur: which is an
entrepreneur with the core in fashion. The question is
relative and I believe it should be individual based
because competition is stiff. I tell my students you can’t
give what you don’t have. You call yourself a designer
and you have no idea what is happening locally and
globally in the fashion industry. The pitfalls, the
challenges are all a misery. The designer must have a
credible system in place to even begin to think of
functioning. It is a trust and camaraderie based industry.
A lot of Nigerian fashion designers are trying really
hard to be building good brands, so I would say. If you
lack a skill in moving your business or label forward, go
get it, no price is too much for knowledge acquisition. It is
way cheaper than the crisis that originates from
foolishness and ignorance. If you are a fashion designer
with little or no business skills get a manager. If you a
fashion business person with no fashion designing skills,
hire a fashion designer. If you are both, keep adding
more knowledge. Problem arises when you have not
discovered the limitations of your skill set.
How do you equip the young designers you churn
The designers that graduate form Rhoda Michaels
Fashion Institute, go through an enlightening and a
rigorous phase of learning. The Rhoda Michaels student
is trained as a fashion designer from pattern drafting to
clothing construction, bespoke tailoring, fashion
illustration, colour and trend analysis, fashion media and
fashion education. Each student gets a free brother LS14
sewing machine and sewing tools. So no matter what
your background, you have basic tools to start a
business. We have embedded the 4’cs of learning into
our curriculum; our students understand the place of
critical thinking, creativity, communication and
collaboration. Each student is expected to be punctual for
classes, strict assignment submission policy. We also
have career sessions (master Classes) with notable
brands and individuals who come into the school from
time to time to teach and educate our students on the
intricacies involved in running a fashion business. We
expose them to fashion shows home and abroad, they
go on excursions to different fashion manufacturing
companies to see how they operate. Our graduation
process is a very encompassing one which takes the
young designer through every aspect of personal label
creation, manufacturing process and a fashion show to
launch each graduating student’s brand. We believe in
empowering the next generation.
We can each turn Nigeria around one person at the
time. A country’s greatest asset is its small businesses. If
we can create profitable and sustainable small
businesses, we would have a better outcome in Nigeria.
How well are the master classes helping?
The master classes have truly transformed the minds
of our students. Getting knowledge for me is truly
phenomenal. All the speakers we have invited come
freely to impact knowledge. At Rhoda Michaels we
believe experience is the best teacher, the catch is, it can
be anybody’s experience. We encourage our students to
What I often find
are clothes not
no universal size
come late and
learn at the feet of experts, so they can leverage on their
experience. If you learn and listen well, you can avoid the
mistakes and pitfalls they encountered on their journey, to
accelerate yours in a concise and definitive, productive
manner. We truly believe everyone is a teacher; you are
constantly four persons away from your needed contact.
What more can be done?
So much more can be done. Government can do
better. As individuals, let’s give the best of ourselves,
learn our craft, know our times and seasons in business
and grow steadily. Get Educated and get wisdom. You
can’t miss it if you are wise. Wisdom is the perfect
application of knowledge that has been perfectly
understood. The understanding comes from deciphering
of knowledge. How do you get knowledge by deciphering
information? How do you get informed? Get Educated. It
is as simple as that. The solution to so many fashion
problems can be attributed to the mindset. We at Rhoda
Michaels transform lives using fashion as a tool. We are
all about creating business models and projects that add
value first. Once the mind is working right, we can create
viable sustainable solutions to help us grow as a fashion
industry in a nation filled with intelligent minds.
Why is it that the industry still doesn’t have a
Very simple, my people have not fully comprehended
that it is also a fashion business that is so profitable. In
fact, as we are talking, I think I am going to start one. The
potential is astronomical. Do you know how wealthy you
can become with fashion hub that produces clothes
and other fashion accessories for people? I deal with
back end of the industry so I can tell.
Aside from being a teacher, I am also a certified
business consultant. I am also a certified marketer, a
digital and content marketer. So believe me when I
say there is market for it. A lot of designers are
coming up now that are tired of production because
of the stress of tailors, power issues, and the many
infrastructural problems we have in the country.
This is a solid business but it requires someone
with the spirit of excellence and an astute mind
because if mess up production, you are finished.
Get the necessary skills, have integrity, have
solid business projection plan and grow steadily.
Learn to say no to jobs you are not prepared for.
Once people realize they can make a lot of
money from production, that you don’t have to
have a personal label to be relevant in the
industry, and are willing to do the work it entails,
we would have plenty production hubs in Nigeria.
As a fashion designer what is the best skill you input
into your students?
The cliché is to say we teach this, we teach that. We
can be the best teachers but if you have a student with a
terrible ideology of life, a terrible mindset or a student that
has no clue who they are, or why they exist, or what their
purpose in life is, all has been lost. There is nothing you
teach that will have meaning because there is a zero
value addition. You can only place value on what is
important to you. We engage the minds of our students,
we take them on a journey with themselves, and we help
them discover their true identity and potential. Then their
creativity is unleashed in an astonishing way which
makes them unique, carve a niche for them. Then we
start to teach the fashion production skills and the
business skills. At that point, it all comes together to give
us a brilliant and above all profitable fashion designer.
What is the most important lesson you have learnt as
a business woman.
Very simple. Mind your business; your business will
mind you. This is the most valuable lesson I have learnt.
If you give your business the right nutrient at the right
time, it will take care of you in bountiful ways. I focus on
my focus. Get wisdom. For me Jesus is wisdom, so I
listen to the Holy Spirit. He is not lazy; you have to do the
work. He points me in the right direction, it is my job to
now figure out and know everything concerning the new
direction he is pointing me to. I study hard, read a lot of
books, watch a lot of video clips, and listen to podcasts
on a wide range of subjects. It is important to stay
informed. I have the spirit of excellence and I truly believe
in myself. In a world where there are now too many
teachers and philosophers, it has become paramount to
nurture my mind, so I can have a unique voice.
You organize a standard fashion show for your
graduates. How do you fund it without sponsors?
For us, it is all about adding value to the life of
budding fashion designers, putting their best foot forward,
giving them a platform to shine. They are our success
story. We work with the philosophy all for one, one for all.
We are as good as our weakest link at Rhoda Michaels.
Our Spirit of excellence shows in everything we do. We
consider our fashion shows a lucrative investment in our
students that will surely yield dividends.
If you were starting business today, what will you do
I would focus on a steady growth plan and I will worry
less about money or funds. I now truly believe that you
don’t need money to start a business. You need a
burning idea that can transcend time. I would not expand
and diversify rapidly.
How would you describe your style?
Sporty, simple, effortlessly chic. Less is more.
10 / September 15, 2019
toolz, a guest & dakore akande
Cubahiro Jordy Jeff, Elizabeth Elohor & Zarad Afia Tashana
Zarad Afia Tashana &
Cubahiro Jordy Jeff Win
Elite Model Look
frank osodi & shola oyebade
By - Oscar Ochiogu
Ghanaian model, Zarad Afia
Tashana and Cubahiro Jordy
Jeff from Burundi have emerged
winners of this year’s edition of
Elite Model Look Nigeria contest.
Both models, 16 years old, emerged
winners out of the 1,000 boys and girls who
started out in the competition. The grand
finale, took place last Sunday at the Eko
Hotel and Suites, Victoria Island, Lagos.
This year, the Elite Model Look Nigeria
team, expanded its coverage to include
not only Nigeria, but also other countries in
West and East Africa.
At the finale, the winners were not only
selected based on their photogenic
qualities, their personality, and their
natural beauty, but also, for their potential
to correspond to current fashion trends.
According to Elizabeth Elohor, the Creative
Director of Elite Model Look Nigeria, “we
look at the height (Female 5’9-6ft and
Male 6ft-6’3), size (4-8), Age (16-26years),
Nose, skin, a well-constructed face, defined
features and a well-defined figure.”
The winners; Zarad and Cubahiro will
join other national winners worldwide,
and will participate in the prestigious Elite
Model Look World Finale taking place
in Europe, with hopes of following in the
footsteps of Fei Fei Sun, Ruth Bell, Vittoria
Ceretti, Greta Varlese, Benjamin Benedek,
Mayowa Nicholas, Victor Ndigwe and
Davidson Obennebo all discovered by the
Elite Model Look contest and propelled to
nkiru & zinna anumudu
Akin Faminu, kaylah oniwo & denola grey
September 15, 2019 / 11
with Adesuwa 07011289316 | firstname.lastname@example.org
Quality Time, Quantity Time
Having quantity time with your significant
other, is an important part of keeping a
relationship happy and connected.
Quality time is any time that you and your
partner spend together that makes you feel
closer, more connected, and more in love
than you were prior to the moment. This could
be a few minutes, or a few hours out of an
entire day spent together at home. The
amount of this quality time does not really
matter: so long it’s what you do on a regular
basis to keep the union going.
The success of your quality time with your
spouse is not about how much time you
spend together, it is what you do in it. This
can be spent anywhere, doing anything that
you and your mate will enjoy, as long as you
are able to smile, laugh, and feel good around
each other. Being able to connect positively
can also be described as quality time.
It might be that time you sit to watch a
movie if it is used as an opportunity to
connect with your spouse, plus talk about
what you are watching every now and then.
While relating it to your life together, your
goals and your evolving understanding of the
world, turning it to fun-time by making jokes or
having more serious conversation about what
you just witnessed on the screen.
Apart from the typical activity of sitting on a
cushion and watching television, quality time
with your soul mate can be as simple as
making an effort to remain involved in each
other’s lives, which can include talking about
one another’s wants, interest, dreams and
ambitions. However, note that the answer to a
successful relationship is not about being
attentive all the time but, the secret is to focus
on deepening the love, respect and attraction
Some couples actually, believe that quality
time is much more important than quantity
time for building healthy homes, meaningful
interactions and bonds and this is not always
Quantity time refers to the amount of time
spent between spouses. This is the point
where the myth of quality time is dispelled. As
one does not get to create or demand the
magical moments of life which normally
happen when you least expect them. An adult
cannot be forced to open up emotionally upon
demand. You cannot expect somebody to
fulfill your expectation of performing the role or
function of producing a meaningful interaction
within a limited time frame.
You need quantity time together with your
partner to make a relationship successful. If
you decide to give one another as much as
undivided attention when you are together,
then you will end up having the opportunity to
truly create quantity and quality time at the
Career and life demands, usually, place
realistic limits on the amount of time couples
get to spend together. With unexpected work
obligations on the weekend, to sudden
business travel demands, one spouse’s
professional goals and ambitions can impose
stress on marriage if the other mate expects a
different level availability. Couples must learn
to navigate time spent together, with the time
that is typically devoted to unexpected official
trips, family and friends.
Studies have shown that women who more
quickly increase time spent with a romantic
partner, more quickly decrease the amount of
time they spend with their best friend [
Zimmer-Gembeck, 1999 ]. When friends
complain of not seeing you regularly and your
family wondered where you have been hiding,
the tricky nature of finding a balance becomes
The aim is to find a meeting point in which
couples are happy with the time they spend
together, maintain their outside and family
friendships, and at the same time, making
progress towards their professional goals
while giving their marital live a chance to
If it happened that you’re having difficulty
enjoying the time you spend with your
sweetheart; especially when it starts getting
boring, and you are feeling that your love life
has gone low, you can bet that spending
considerable amount of time is in dire need
while quality is needed even more.
So if you must make a choice between
quantity and quality, choose quantity since
you will be sharing your life with your soul
mate and not playing to the gallery. Quality
moments are always there to add sparks, and
to remind ourselves and those we love of what
they help us achieve just by being in our
By - Yemisi Suleiman
What some of your favourite
celebrities said and we listened.
“Never be so
“A year of watching the
world form small town pubs
eating steak and chips ends
on a beautiful stormy St Ives
day. I have stories, for
another day. Cheers to
people being people
everywhere and anywhere”.
Talk show host Funmi
“You know the DJ is exceptional
when U loose ur home training on the
dance floor. I love my job, and I get
plenty Zeros for acts like this”.
Says the A list DJ Neptune after
“One thing I noticed
about Jesus was he
never allowed a
negative word of doubt
or failure to be spoken
in his presence without
him responding. Some
of us are so nice that
we sit and allow men
over us without any
strongly in prayer and
Words from PaSTOr
/ Sebtember 15, 2019
I don’t agree. Helen Paul is doing better
than a lot of men. Whether male or female, it’s
the same if you don’t reinvent yourself, create
new materials and brand yourself, you won’t
last. So therein lies the way to retain your
presence in the industry; reinvent yourself and
give your fans something to look forward to
and despite your gender, you’ll thrive.
By -Linda Orajekwe
Laughter they say is
medicine to the soul and
while we have seen the
administrators of this medicine
do it effortlessly, there’s work
beneath all the laughter creation.
Founder of ‘House of Ajebo’ and
brain behind ‘Ajebo Unleashed’
Emeka Ehem Nehemiah, talked
about these challenges, his
journey in the industry, and how
he’s creating a unique brand
of comedy to further ease the
strain placed on humanity.
How did you come into the business of
It’s all I ever wanted to do from my childhood
days. But professionally, I started to hit the stage
in 2005-2006 and I hit the mainstream when I
won the AY open Mic in 2009.
What were the challenges at the beginning
of your career?
People were not willing to pay. We did it
for the passion and I had family support. This
support earned me the name AJEBO. And also,
the Government needs to fund the industry like
the film industry and create a good atmosphere
for entertainment to thrive all over Nigeria.
What are some of the challenges you face?
Funding for shows, the porous nature of the
online market, my streaming revenues are not as
impressive, considering the massive hype around
my comic brand.
Your comedy is different from others,
why did you pick such a form of comedy?
I did that because we are all wired differently.
I like to be unique. While studying mass
communication at the University of Nigeria,
Nsukka, I decided one day I’ll crack jokes with
animations and that was the beginning of what
we have now.
Considering the time you’ve spent in this
comedy business, what are some of the
things you’ve learned?
In my time in this industry, I’ve learned that
while It’s important to know how “Show” works,
it’s more important to understand the Business
part of the show. I’ve also learned that talent is not
enough. You are a brand, you need to understand
and work, talk and act like one. So with this
industry, you have to have the whole package or at
least, start working to have the whole package.
What would you do differently if you have
to start all over again?
Truth is, If I can do it all over again, I would
change nothing. I feel fulfilled. I have learned from
life’s experience, I celebrate my present because I
know all I’ve been through brought me here and
I’m at peace knowing the future is even brighter.
How well would you say the Nigerian
comedy industry has grown?
It has grown immensely to be honest. More
comedians have joined, young ones now have
dreams of taking up a career in this profession
which was not so much the cashback then. In the
past, people didn’t think it was possible to be rich
as a comedian, but we have evolved. The story has
changed and there is even more diversification as
we now have online comedians. So I think it has
grown greatly with even more possibilities to be
What do you think the Nigerian comedy
industry is not doing right that should be
They’re a lot of things we’re not doing right
but I’ll mention but a few: they include copyright
laws that protects the intellectual properties of
creatives, more venues to enable us plan shows
effectively without worrying about if the available
ones are already booked for a show, and finally,
there should be provision of a regulatory body to
oversee the happenings of the industry and create
a structure for a better future.
From the look of the comedy industry,
female comedians are not so common in
Nigeria and the ones that are popular don’t
even thrive as the men. Why do you think
Ajebo Unleashed 6.0 is coming up,
what’s that about?
This is my annual Comedy live show.
It’s the 6th edition happening live at Eko
Convention Center, Eko Hotel and
suites. The theme is “What Women
Want” It’s going to be an evening of
fun. laughter and more laughter
How is it different from other
It’s different and it is unique.
It is the official Lagos comedy
party. We have a blend of stand
up comedy and animations in
an ambiance that says fun all
the way. With how Nigeria and
Lagos especially can be, we need
all the fun we can get and Ajebo
Unleashed is that show.
What has been the most
memorable feedback you’ve received
about House of Ajebo?
The skits grow on people like music.
It’s being replayed, saved and I can see the
happiness when people enjoy it. I’ve gotten a lot
of feedback but those reactions show the work is
worth the effort. It is growing on people so strong
that it’s a movement. And it’s not just in Nigeria,
we are global.
Who are some of the people that inspire
you in and out of your industry?
A lot of them but I’ll mention a few. One
of the international personalities that inspire
me is Kevin Hart and that’s majorly because
of how hardworking he is and that’s inspiring.
AY has proved that we can push boundaries,
Basket mouth has taken Nigerian comedy to
international standards, Bovi’s creativity never
ceases to amaze me. These men inspire me.
What keeps you motivated to create more
I’m motivated by life and the experience it
presents in every event. There’s usually always
something to take out or a silver lining. So life
and everything around me basically.
What’s the greatest assumption you
think people have about comedy as a
Some people will say things like, “is it not
just to talk?” While some people assume it’s easy
to make people laugh but the truth is, they’re
both false. Comedy is not just about talking and
it’s not easy to make people laugh; especially,
If you have to advise your younger self,
what are you going to tell him?
If I have the opportunity to advise my younger
self, I’ll tell him, “Be yourself and trust the
What’s the future like for House of Ajebo?
We are going global. We are going into
kiddies animated series, catering for that market
and hoping to dominate it.
September 15, 2019 /
By Odun Ogunbiyi
...Oddbod & The City
The first day back at school went by without a hitch despite the torrential
rain, and I ended up an absolute wreck the day before. The madam and
I realised that she did not have a suitable rucksack, and
the store I would have run to had closed down behind my
back! There was an ensuing mad dash to Lekki and the
school kit shop where I found myself in the company of
several other parents in a similar predicament. Well, all’s
well that ends well. A new phase begins!
This is Oddbod and the City – My Lagos Adventure.
Savage x Fenty
New York Fashion
week marks the
beginning of the
month of fashion week.
I don’t know how I used
to keep up before the dawn
of Instagram, I spend hours every day being
inspired and learning new things.
I followed the exploits of NYFW through the
feeds of some of my favourite accounts, Eva
Chen, Susie Bubble and WhoWhatWear.
Who needs to stay up and live stream the
shows? Catch them on Instagram stories with
the front row views, edited picks and behind the
scenes access to the after parties.
As expected, the shows in New York were
packed with socially conscious commentary
(Gurung dressed models in a sash that asked
“Who gets to be an American”) and the runway
models are as diverse as they will come in terms
of body positivity, diversity and non-traditional
I waited with bated breath to catch Rihanna’s
Savage x Fenty show. I am going to have
to exercise patience because our fearless
leader saw fit to confiscate all phones! So no
sneak peeks. We are going to have to wait
till September 20th when the show will air on
Amazon Prime. The spectacle has been likened
to a live video shoot with performances from the
likes of Big Sean, Migos, Fat Joe and DJ Khalid.
A dance performance led by Normani, Laverne
/ September 15, 2019
Cox strutting the stage along with people of
all shapes and sizes, skin tone, genders and
At this point the Victoria Secret executives
will be weeping quietly into their tissues at the
funeral of their once epic brand.
What Spring/Summer 2020 looks should I
be looking forward to? Statement shoulders
inspired by Michael Kors, textured broderie
anglaise items as inspired by Zimmerman, and
huge taffeta skirts as seen at Christian Siriano.
As usual, I will be waiting on good old Zara to
make a version I can afford and failing that …
We all live here in Nigeria; I don’t have to spell
Last week Tuesday, I honoured a mysterious
invitation to an event at the Sky Lounge at the
Eko Hotel and Suites.
We were invited to come dressed for the
cameras, to attend the biggest fashion unveil
of the year over canapés and cocktails. I
would usually be all shades of suspicious at
the deliberate vagueness of the invitation,
my first-class investigative skills (gained from
the prestigious school of the Law and Order
series), unearthed no further information. The
location was a winner, so I slipped on my high
heels and made my way down there to get the
And, was it worth it! It was the unveiling of
Design Fashion Africa’s (DFA) maiden edition.
With a mission statement “to change the future
of fashion design in Africa”, DFA plans to
highlight and nurture the best of African fashion
and broadcast it to the world. Successful
applicants will receive training opportunities
and conferences to fill the knowledge
gaps on how to run a successful business,
while attending fashion boot camps with a
televised competition, fashion shows and an
accompanying marketplace, where guests can
buy clothes and accessories.
I support everything this initiative stands for,
up-and-coming fashion designers and all the
peripheral supporting cast members such as
models, makeup artists and hairstylists need as
much support as possible, to actually have a
successful and lucrative career in their chosen
profession. When it comes to the fashion
industry, there is more than enough room for
more platforms to display talent and take Africa
to the world.
This project is a bold undertaking and I wish
them all the luck.
The boot camp is expected to open on the 3rd
For further information about my
adventures check out my Instagram,
The Multichoice Talent Factory held its graduation
ceremony last Thursday. The event which was in two parts,
began in the morning with the Graduation ceremony of
the 2018 Class of MTF Academy students, held at Lagos Business
School (LBS) Ajah. The evening event saw the screening of the
film the students produced which took place at Terra Kulture,
Victoria Island Lagos, on the same day.
Here, the event in pictures.
MultiChoice Talent Factory Grandaunts
Edmund Kobby Asamoh, Patience Esiawonam Adisenu, Nii Dagadu,
Henry Konadu Denkyira & Irene Moako Dumevi
Adebolu & Kemi Adeyemi
Edmund Kobby Asamoh
& Shulamite Olufunke
Gilbert Bassey & Shulamite
Movie Premiere of MultiChoice
Talent Factory Class of 2018 Project
Movie Title: LIFE OF BIM & DREAM CHASER
Mike-Steve Adeleye, Chuka Ejoor &
Magret Osiobor, Emmanuel Ogunbadero
Hawwal & Jude Chukwuka
Busola Tejumola, Adekunle Ayeni,
& Caroline Oghuma
Esther, Gedoni, Avala & Isilomo
Sir Dee & Venita
Femi Odugbemi, John Ugbe, Shulamite Olufunke Adebolu, Tunde
Kelani, Ikechukwu Obiaya & Barrister Tomi Vincent
Morounranti Ashabi & John Ugbe
John Ugbe & Fuad Ogunsanya
September 15, 2019 / 15
With Yemisi Suleiman
In case you missed, these were the most Interesting pictures and
stories on Instagram last week as posted by your favourite celebrities.
The Adeboyes celebrate
52years of marital bliss
General Overseer of the Redeemed Christian Church
of God (RCCG), Pastor E.A Adeboye and his wife,
Pastor Folu Adeboye, recently celebrated their 52nd
wedding anniversary. The revered man of God fondly
called Daddy G.O by members of his congregation,
took to his Instagram handle to express his gratitude
to God. He posted this beautiful photo with the
caption: “Thank You Jesus, It’s been you all these 52
years.” Congratulations to them.
Seyi Adura debut
with Koma Gbon
London-based Nigerian musician,
Oluwaseyi Mercy Adurasanmi Omotayo
also known as Seyi Adura, has released
a Yoruba single, tittled; Koma Gbon, on
Friday September 13.
Seyi has a Master’s degree in
Mechanical Engineering and has also
worked in the industry before opting to
establish herself in the ever evolving
Afro Beat industry.
The promising artiste announced the
release of Koma gbon on her Instagram
page, to register her presence in the
Nigerian music scene.
Produced by StGthaprodigy, “Koma
Gbon” is now available on all streaming
and downloading platforms.
Last week, social media was
agog with the wedding tales and
pictures of Former Big Brother
Naija housemates, Bamike
Olawunmi better known as
Bambam and Tope Adeniyan aka
Teddy A. The Reality show stars
who started dating as housemates
while in the BBNaija house, took
their relationship a notch higher
last week, with a traditional
wedding ceremony. The wedding
ceremony reportedly took place at
the bride’s family home in Ibeshe,
Ilaro in Ogun State.
The ceremony came, two weeks
after the lovebirds broke the news
of their engagement on Instagram.
They were joined by close friends
and family members including
fellow housemates from the
BBNaija ‘Double Wahala’ season
including; Nina, Cee-c, Lolu, Leo
Dasilva amongst other celebrities.
Bambam and Teddy A, also
known for their impeccable
style, did not disappoint fans
as they had at least three outfit
changes for the ceremony, as
congratulatory messages poured
in from friends and fans.
Looking for style
inspiration for the
week? Look to
Chika Ike, who
inspired our casual
chic dressing in
this utterly, chic
bandage dress and
hairstyle. We love