InterAktive Issue 4 2017

Targeted Population
Groups (TPG)
Aktive’s Targeted Population Groups (TPG) Innovation and Development fund
has committed $496K to 15 community initiatives through 13 organisations
in the past year.
Based on Sport NZ insights work, TPG investment aims
to reduce barriers and increase participation to sport
and recreation by Pasifika and Asian populations.
Targeting Indian (initially) and Samoan populations in
Auckland captures 41% of the total population of the
Asian and Pasifika communities - 17% of the total
Auckland population. Health factors, non-communicable
disease states and projected population growth rates of
these communities also provide strong rationale for the
focus on these groups.
Auckland Council, Sport NZ and Aktive currently form
the panel that have chosen the 15 (out of 25 applications)
initiatives to be delivered by 13 organisations.
Organisations funded include:
• Watersafe Auckland
• All Nations – Health, Fitness Wellbeing Trust
• Parafed Auckland
• Massey Park Aquatics and Otahuhu Recreation Centre
• Community Leisure Ltd
• Netball Northern Zone
• YMCA Auckland
• Sport Waitakere
• Auckland Cricket
• Auckland Hockey
• Crosspower
• Auckland Basketball Services Ltd
• Rānui Youth Promotion Trust
The initiatives can be typified as falling
into the following six types:
• Access to Waterskills
Reducing intrapersonal barriers to water-activities
• Developing youth leadership
Growing and learning to lead
• Taking action to healthy lifestyles
Looking after oneself
• Culturally grounded community-led
Empowering communities
• Cultural capability building and engagement
Understanding to be more relevant
If you would like to know more
about Targeted Population
Groups Innovation and
Development fund then please
contact Māori Engagement &
Priority Populations Manager:
Veronica Thompson
Email: veronica.thompson@aktive.org.nz
Phone: 022 639 1563
Case Study: Watersafe Auckland
Watersafe Auckland applied for funding in the first round of investment.
This programme worked with the samoan community and was run inconjuction
with the Te Atatu Samoan Methodist Church and had 33 (mainly secondgeneration)
adults complete the Watersafe WaiWise programme. The focus
was on improving water confidence and competencies – such as safety
attitudes, behaviour and knowledge for pool and open water environments.
100%
increased
confidence in,
on and around
water
After completing the programme
participants self-reported...
100%
improvement
in swimming
ability
88% 84%
of the participants
are more likely
to participate in
aquatic activities
100%
increase in
practical water
safetly skills
felt the barriers
to participation
have now been
reduced
100%
improvement in
knowledge of
water safety
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