Estetica Magazine WORLD Edition (2/2019)

WORLD

the HairMagazine

GET SMART

Education & training:

the key to success

EYE CANDY

Couture, hair fashion,

salon design for you

TOP-EVENT

Estetica Master Class

@ On Hair Show

Estetica n. 2/2019

contents

PUBLISHER AND

MANAGING DIRECTOR

Roberto Pissimiglia

INTERNATIONAL

EDITORIAL DIRECTOR

Sergi Bancells

sergi@esteticamagazine.com

INTERNATIONAL

EDITOR-IN-CHIEF

Laura Castelli

l.castelli@estetica.it

INTERNATIONAL EDITORIAL

COORDINATOR

Fatima Pilone

f.pilone@estetica.it

EDITORIAL STAFF

Alice Gioannini

adtraffic@estetica.it

LAYOUT

Manuela Artosi

m.artosi@estetica.it

Davide Cardente

d.cardente@estetica.it

ESPAÑA

Bel M. Dolla,

Elisabet Parra, Cristina Hernández

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Stéphanie Argentin, Marie Coccoluto

Gary Kelly

ITALIA

Lucia Preziosi, Glorianna Vaschetto

MÉXICO-LATINOAMÉRICA

Héctor Ramírez, Ernesto Álvarez,

Karla Cuéllar, Fernando Farfán

USA

Marie Scarano

DIGITAL

Matteo Franceschini Beghini,

Erica Balduini, Ludovica Cavalli,

Erika Marchese, Wilma Sommariva,

Valentina Stella

Export Welcome to EsteticaExport.com 2

Education Power up! 4

Dossier Defying time 8

Events Nordic Stars 12

Catwalks Amazing Hair '19/'20 67

Design Zen inside! 83

Events Sustainable success 85

international trends

Estetica Master Class 17

Autumn Rhapsody 33

Keeping up with

the times... all

around the globe.

Classic to quirky... everything

you need to know about the

latest hair looks

Welcome to

EsteticaExport.com

It’s a small world and getting smaller by the

minute. EsteticaNetwork launches a new portal

as an open global forum on the beauty business.

EsteticaNetwork announces yet another new portal, part of an internationalisation project

developed to meet a need to create a new way of doing business in the beauty sector. The project

was driven by a conviction that the market could benefit from a new model of contact amongst

leading businesses around the globe: a stronger, more immediate, more continuous, innovative

and independent form of contact. EsteticaNetwork is already present worldwide as B2B trade

media and can count on 70 years of trade relations and in-depth knowledge of the hair products

sector. This is why it was decided to focus on the value of information in this project: gaining

a better understanding of markets, receiving news, finding useful information, updated statistics

and dedicated advice, all with a view to keeping pace with a sector that continues to evolve.

It was the annual hard copies of the “BEST IN…” series, published over recent years and dedicated

to buyers and distributors around the world, that eventually gave rise to EsteticaExport, a major

editorial and cultural project that, in its digital version, is expected to become a reliable new tool

for leading players in this industry. What you can expect to find at EsteticaExport.com is in fact

a huge community that will continue to grow and develop, where you can find the best companies

in the world of beauty, the leading distributors, details on global trade fairs, new and important

business opportunities and contacts. You will notice new contents, functions and professional

interaction tools added as the portal continue to grow daily. A periodic newsletter will keep you

What you need to know

about global players and

markets when you need to

know it. The world is now

at your fingertips.

2 export

informed of updates and you will be able to consult the site

24/7 so as not to miss anything - product innovations, news on

the manufacturing companies that produce them, information

on the fairs where they are presented, and on who to contact.

It will be a great opportunity for all beauty industry players:

manufacturers, international buyers, media professionals,

international fairs. Finally there is a true network of growth

and development for global business, a virtual forum for

producers and distributors worldwide. An important, innovative,

and ambitious project.

Now the first independent, digital, beauty business platform in

the world is waiting for you to join. What are you waiting for?

The Estetica Export Division Project is dedicated to supporting companies dealing with the increasingly

complex and competitive foreign markets as a facilitator in the development of Export. Our editorial “Best in…”

series and Esteticaexport.com are the print and digital B2B marketplaces designed to be an international trade

hub that, together with Estetica World edition, help foster the globalization and enhancement of all the players

on the hair & beauty market around the globe: companies, fairs and distributors. They are intended as landmarks

for all those Small and Medium-sized Enterprises (SMEs), and their counterparts, that are striving to grow and

the expand their horizons. With EsteticaExport.com, Estetica World and Best in… magazines, EsteticaNetwork

is available on the market as the ambassador of the best companies in the Hair & Beauty sector.

Power up!

Looking to become a trendsetter? Feeling unsure about

specific cut & color techniques? Seeking inspiration?

Education is always the key to boosting your business.

All expert artists agree that one of the best ways to boost your business is to boost your self-confidence

and skills through education, whether you are just starting out and need to add to your skills set or if

you are at the top of your game and are seeking inspiration to set new benchmarks in the industry,

there is something available somewhere for everyone. We asked our experts for advice. Starting with

Dixie Sabedra, CHI Schools Director. "For a young stylist, I would recommend attending courses that

you need sharping up on first," she recommends, "such as cutting or coloring techniques. These are

your core foundation and will build your confidence." She continued, "A seasoned stylist might want to

take a trend setting class that has social media buzzing and let your clients know you too can keep

Farouk Systems/CHI Education

4 education

R+CO

R+Co's ELECTRIC HOUSE, where

the foundations of the past meet the

techniques of the future for an avantgarde

interpretation of hairdressing and

performance. VISION ON is instead an

all-day educational trifecta of cutting,

styling and grooming talent from The

Collective: Garren, Howard McLaren,

Thom Priano and Ashley Streicher.

them looking sharp and on point. It helps us get out of our comfort zone and keeps us creative."

Amanda Jenkins, Global Director of Education for ECRU New York concurs, saying, "A minimum of 2

courses a year is a great place to start. The more one invests in themselves the more valuable they are to

both clients and employers."

R+Co education aims to reinvent the way hairdressing is taught by going back to basics, starting with

the classics. Focus is not just on “what?” but “why?”, the goal being to get the student to think, not just

watch. They are convinced that the salon professional should realize that there is no one way to achieve

an end result, and multiple techniques should be explored. Both the VISION ON and ELECTRIC

HOUSE events are in keeping with R+Co philosophy: the Legends Tour honors and is inspired by

hairdressing from the past, while Electric House is inspired by the future of hairdressing. It is equally

important to be well-versed in both to fully realize your own potential and develop a personal style.

Kao NYC

Joshua Wagner SEB MAN Design Team, Artist and Educator outlines things neatly, claiming that each

salon professional should participate in three events per year, focusing on Quality (inviting top expert to

hold an annual in-salon "banger" event for your staff), Adventure (any event that gets you out of your

creative comfort zone), and Excitement (organize your team, a partner, or a photographer to shoot your

work and enter them in competitions like the BEA’s or NAHA, purely for the fun and excitement of it)!

Goldwell professes that an effective approach to global success is to keep salon professionals engaged

through ongoing education on the latest products, and techniques and even business skills, both

through brand name academies and events. John Moroney, VP & Creative Director of Kao Salon

Division – Global explained, "We believe that the KAO Salon Network is a family, and as such our

academies are gathering places and community hubs, not just a place to go for classes." He continued,

"Our academies are home to our Master Series Programs. The Goldwell Master Colorist, Master Stylist

The Eufora Business

Intelligence is a Four-

Day transformative course

designed to empower salon

owners and managers to

maximize profits and sucess.

Held at the company’s

Advanced Training

Academy, at least two

members of the salon’s

leadership must attend to

focus on topics like Vision &

Culture, Staff Management,

Leadershop, Consumers,

and Numbers. Additional

information can be found at

Eufora.net

Eufora

and Master Texture Programs, and where where our Top Artists find a creative matrix to inspire our

stylists and clients." He sums it all up by saying, "We would rather invest in activities and education that

allows us to truly build a relationship with a stylist."

The Eufora Global Connection is always an inpirational and educational event on all levels, with top

experts covering everything from basic to advanced techniques and business building to the sharing of

edifying stories about their personal career journeys, while year-round education continues in the

Eufora Advanced Training Academy. Because education and training are an ongoing experience that

must never be neglected or put off.

Paul Mitchell

Paul Mitchell Schools

curriculum focuses

on technical skills

but also on a sense of

community, giving

back and paying

it forward. After

two months and

thousands of creative

“FUNraising” events,

Paul Mitchell Schools

announced the results

of their 2019 campaign

at a star-studded

Gala in Beverly Hills.

Raising $1.4 million

for eight national

charities and dozens

of local nonprofits,

they brought their

16-year total to over $21

million.

Left: Matrix believes that individuality should be celebrated, that differences

lead to stronger collaborations and hairdressers make the world a more colorful

place. The brand fosters this more colorful world with bilingual events like

Matrix Destination 2020.

Below: The Sam Villa brand doesn’t teach haircuts, they teach stylists how to

cut hair! And this year Artist Studio launches, a user friendly, online learning

platform consisting of a collection of curated videos accessed via membership.

Sam Villa

Matrix

education

Defying

time

Jane Fonda /Getty Images

Jodie Foster/Getty Images

With advances in care and cosmetic products, health

care and modern attitudes, we can continue looking

great... with a little help from our fave salon professional.

Today grey is the new black, and not only when speaking only about couture! Now that hair coloring

products offer an unlimited palette, endless possibilities thanks to new techniques, and are safer and easier

to use than ever before, the tables have been turned! Gen Z and Millennials are experimenting more with

color while their parents are more often than not embracing their gray hair, often opting for classic carefree

cuts and styling. Joanne Rempel, Color Development Manager at Eufora International focuses on the big

issue: “The architecture of hair design must be adapted to suit face shape and body structure. Lifestyle will

dictate how much time you want to budget. Are you an on-the-go gal with a regimen of wash, product and

run? Or do you set aside a little time with a blow-dryer and hot tools to create your look?”

8 dossier

Aging may bring some new challenges when it comes to hair, but nothing that can't be resolved in some way. Karen Gordon,

President, Cosmetologists Chicago, comments, “One in four women experience thinning hair by the time they are in their

forties due to stress, diet, hormones, the environment and hereditary factors, so I designed a protocol to create the best

environment for growing thicker, healthier hair. Extensions and hairpieces can also help enhance length and volume. Today,

when you purchase a hairpiece made with good quality hair and it is fitted properly, they can be completely undetectable!”

In addition to a little extra TLC, consult with your hairdresser about what cut&color is best for you. Rempel explains: “My

rule with my guest is... if you are growing out your natural color, you have to 'rock' it out with a slammin’ haircut. If you wish

to color your hair, it is all about tone. As our skin changes, so does the depth and tone of our skin. We must accommodate

these changes when selecting our hair color.”

Pravana

Dezigns by Tonya Victoria Richards/Village Photography

Paul Mitchell

Sebastian

Atlantis by R+Co

Courtesy of Cosmetologists Chicago

Sebastian Professional Lead International Stylist Anthony Cole

recommends Sebastian Mousse Forte for strong manageable hold with

long-lasting body and Sebastian’s Shine Define to help restore natural

shine. Of course one of the most important factors is moisture, for

both skin and hair. This is why R&Co came up with special superhydrating

Atlantis Shampoo and Conditioner with botanical oils and

extracts to restore moisture levels and keep hair smooth and shiny.

When it comes to cuts, you’re better off sticking to variations on a theme of classics - especially pixies, and

all variants of bobs. Lorrene Conino of Cosmetologists Chicago says, “Mid-length hair tends to be youthful...

Finer hair clients work better with edgy shorter styles to disguise their thinning hair.” Sebastian’s Anthony

Cole sees another advantage to bobs: “I like to give these clients bobs (shoulder length or higher) based on

their face shape, as this style allows their faces to get the most light.”

Indeed, many of our models and celebs here are sporting bobs and lobs, which can be amped up with waves

and texture, brushed forward or back, dressed up and dressed down - the ultimate in comfort and versatility.

Wella Professionals

George Papanikolas, Matrix Celebrity Stylist

Sometimes the rules

for trending styles

become unisex. Matrix

Haircare Artistic

Director George

Papanikolas confirms:

"If you still have a thick

head of hair with grey,

then it’s great to play

with the length of it,

especially on top. I

encourage guys to grow

it out longer on top.

That way they can use

a round brush to create

a smooth bouncy

blowout." Many celebs

with attitude sport

short and longer pixies

applying this same

principle and look

great!

Jamie Lee Curtis/Getty Images

Glenn Close/Getty Images

Are you reluctant to cut off your luscious long locks? They may require more care, but like Nicole Kidman

or the splendid Michelle Pfeiffer, if you’re willing to put in the time and effort, embrace who you are or who

you want to be. Nick Stenson, Director, Cosmetologists Chicago, observes, “I really feel beauty is ageless.

It’s all about giving our guests options that work with their lifestyle. As we age beauty is about embracing the

phase of life that you’re in and celebrating the journey. In regards to hair trends I feel that timeless/classic

shapes are always in style.”

Mego Ayvazian for Farouk Systems/CHI

Dezigns by Tonya Victoria Richards/Village Photography

Hair: Marilyn Vendittelli @Salon - INdustry Hair & Esthetics

Colorist: David Vendittelli/Photo: Kale Friesen

Nicole Kidman/Getty Images

Michelle Pfeiffer/Getty Images

dossier

The absolute winner of the first Nordic Hair Awards was Finnish hairdresser Harri Åkerberg from A.K.A.

Luova who conquered both Nordic Avant-garde Hairdresser of the Year and Nordic Hairdresser of the Year!

Pictured below, Samu Hirvas, Managing Director at Cutrin; Astrid Still, model; Harri Åkerberg; and Sergi

Bancells, International Editorial Director at Estetica Magazine and jury member. Right: Harri's winning image.

Nordic Stars

The very first Nordic Hair Awards and Expo held a fabulous

event in Copenhagen (Denmark) where more than 2,000

hair pros networked, connected and inspired each other.

Nordic Hair Awards' first edition presented a fabulous live competition where 47 finalists from all the Nordic countries took

part in nine different categories. Winners were announced at a crowded award ceremony at Lokomotivværkstedet in

Copenhagen. The biggest winner was Finland who received a total four awards, including the Nordic Hairdresser of the

Year title and Best Avant-Garde award for Harri Åkerberg; Women's Hairdresser of the Year, Aki-Matti Kallio; and Editorial

Stylist of the Year, Linda Lehto. Swedish Johan Kristensen and Sofie Heidenberg won, respectively, Men’s Hairdresser of the

Year and Colour Technician of the Year. Martina Rawet (Norway) was crowned Young Talent of the Year; Park Styling / Hair

Construction Academy (Denmark) won Best Salon Design and Katrin Sif Jónsdóttir is the Icelandic Hairdresser of the Year.

On top of the awards, this one-day

event was packed with 11 hair shows on

Main Stage, 4 intimate shows on Live

Stage, and several mini shows around

the venue. Main Stage shows included

HeadBrands, L’Oréal Professionnel x

Björn Axén, American Crew and Aveda

Artistic Team, just to name a few.

At the expo, more than 80 suppliers from the Nordic

hair industry presented their latest products and

techniques on the floor. Meanwhile, the Live Stage

featured awe-inspiring presentations by Revlon

Professional, Alterna, American Crew, Kevin

Murphy, Schwarzkopf Professional and many more.

events

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MODA

INT’L

ESTETICA

MASTER

CLASS

ERROL DOUGLAS

TOM CONNELL

@ TREVOR SORBIE ART TEAM DMITRY VINOKUROV X-PRESION

In November, Turin will be the world capital of hairdressing. Under the spotlights, for the tenth edition of On Hair Show & Exhibition, 30

international non-stop shows and novelties by the brands. Top-event, the Estetica Master Class. Four stylists of world renown - on stage -

to illustrate the iconic looks of their careers. We introduce them to you here...

A novembre, Torino sarà la capitale mondiale dell’hairdressing. Sotto i riflettori, per la decima edizione di On Hair Show & Exhibition, 30 show

internazionali no-stop e novità dai brand. Top-event, l’Estetica Master Class. Quattro stilisti di fama mondiale - on stage - a illustrare i look iconici

della loro carriera. Scopriamo chi sono...

Im November wird Turin zur Welthauptstadt des Friseurhandwerks. Im Mittelpunkt der zehnten Ausgabe der On Hair Show & Exhibition stehen

30 internationale Nonstop-Shows und Brand-News. Die Estetica Master Class – ein Top-Event. Vier international renommierte Designer

präsentieren auf der Bühne die Kultlooks ihrer Karriere. Lassen Sie uns herausfinden, wer sie sind...

En novembre, Turin sera la capitale de la coiffure. Sous le feu des projecteurs, pour la 10e édition du On Hair Show & Exhibition, 30 shows

internationaux non-stop et toutes les nouveautés des marques. Un évènement top niveau, l’Estetica Master Class. Quatre coiffeurs de renom

international – sur scène – pour illustrer les looks emblématiques de leur carrière. Découvrons ensemble qui ils sont...

En noviembre, Turín será la capital mundial de la peluquería. Bajo los reflectores, para la décima edición de On Hair Show & Exhibition,

30 show internacionales non-stop y novedades de las mejores marcas. Top event, la Master Class de Estetica. Cuatro estilistas de fama mundial

- on stage - para ilustrar los looks icónicos de sus carreras. Averigüemos quiénes son...

ERROL DOUGLAS

“

I would describe myself as a technical

excellence hairdresser, an all-rounder, in live shows

and photographic collections.

”

Errol Douglas MBE

Hair: Lorem ipsum Doledar

Photo: Adlrem Ipumer

Make-up: Antera Dolupre

Styling: Alenaus Bauhaus

THE WORLD OF ERROL DOUGLAS

ESTETICA

MASTER

CLASS

A stylist of reference of British hairdressing for more

than 30 years, Errol Douglas is one of the 5 Ambassadors

& Patron of Honour of the Fellowship for British

Hairdressing and hair guru for numerous stars in the

world of music, fashion, and cinema. A winner of several

of the most coveted prizes in the world, he is loved by the

British media and young people.

Stilista di riferimento del mondo British da più di 30

anni, Errol Douglas è uno dei 5 Ambassador & Patron of

Honour del Fellowship for British Hairdressing e hair guru

di numerose star del mondo della musica, della moda e

del cinema. Vincitore di svariati premi tra i più ambiti al

mondo, è amatissimo dai media britannici e dai giovani.

Errol Douglas ist seit mehr als 30 Jahren ein

Bezugspunkt in der britischen Modewelt und einer der

fünf Botschafter und Patron of Honour des Fellowship for

British Hairdressing sowie Haar-Guru zahlreicher Stars

aus der Welt von Musik, Mode und Kino.

Der Preisträger zahlreicher der begehrtesten

Auszeichnungen der Welt wird von den britischen Medien

und jungen Menschen geliebt.

Modèle pour tous les coiffeur-ses en Grande-Bretagne

depuis plus de 30 ans, Errol Douglas est l’un des 5

ambassadeurs et Patron of Honour du Fellowship for

British Hairdressing ainsi que gourou du secteur pour de

nombreuses personnalités du monde de la musique, de

la mode et du cinéma. Gagnant de multiples prix parmi

les plus convoités, il est très aimé des médias anglais et

des jeunes.

Estilista de referencia del mundo British desde hace más

de 30 años, Errol Douglas es uno de los 5 Ambassador &

Patron of Honour del Fellowship for British Hairdressing y

el gurú del cabello de numerosas estrellas del mundo de

la música, la moda y del cine. Ganador de varios premios

entre los más codiciados del mundo, es muy amado por

los medios de comunicación británicos y por los jóvenes.

Site: erroldouglas.com

Facebook @ erroldouglasldn

Instagram @ erroldouglasldn

Discover more on

Errol Douglas

“

TOM CONNELL

@ TREVOR SORBIE ART TEAM

Creating a show or shoot concept takes so much time, effort

and commitment, the only way l feel it’s worthwhile is to do

something I find unique. If I were in the audience or looking at

an image, what would hold my interest? That process is what I

measure all of my work up against.

”

Tom Connell

THE WORLD OF TOM CONNELL

ESTETICA

MASTER

CLASS

The Artistic Director of the Trevor Sorbie Art Team

and passionate trainer, Tom Connell boasts strong

professional ethics and a great strategic vision. Fashion,

culture, and inspiration are the foundation of his works.

His artistic team is visionary, original and evolving

continuously. On stage @ On Hair Show & Exhibition with

the Special Colorist Giuseppe Stelitano.

Direttore Artistico del Trevor Sorbie Art Team e

appassionato formatore, Tom Connell affianca una forte

etica professionale a una grande visione strategica.

Fashion, cultura e ispirazione sono alla base dei suoi

lavori. Il suo team artistico è visionario, originale e

in continua evoluzione. On stage @ On Hair Show &

Exhibition con lo Special Colorist Giuseppe Stelitano.

Als Künstlerischer Leiter des Trevor Sorbie Art Teams und

leidenschaftlicher Ausbilder verbindet Tom Connell eine

starke Berufsethik mit einer großen strategischen Vision.

Mode, Kultur und Inspiration sind die Basis seiner Arbeit.

Sein künstlerisches Team ist visionär, originell und in

ständiger Weiterentwicklung.

Auf der Bühne der @ On Hair Show & Exhibition mit dem

Special Colorist Giuseppe Stelitano.

Directeur artistiques du Trevor Sorbie Art Team et

formateur passionné, Tom Connell soutient une forte

éthique professionnelle empreinte d’une grande vision

stratégique. Mode, culture et inspiration sont à la base

de ses travaux. Son équipe artistique est visionnaire,

originale et en continuelle évolution. Sur scène à

l’On Hair Show & Exhibition avec le coloriste spécialiste

Giuseppe Stelitano.

Director Artístico de Trevor Sorbie Art Team y formador

apasionado, Tom Connell combina una fuerte ética

profesional con una gran visión estratégica. Moda, cultura

e inspiración son la base de sus trabajos. Su equipo

artístico es visionario, original y en continua evolución.

On stage @ On Hair Show & Exhibition con el Special

Colorist Giuseppe Stelitano.

Site: trevorsorbie.com

Facebook @ tom.connell.505 - @TrevorSorbie

Instagram @ tomconnell - @trevorsorbie

Discover more on

Tom Connell

@ Trevor Sorbie

Art Team

DMITRY VINOKUROV

“

I’m a very observant person. I like to look at people, nature,

architecture... I draw my inspiration from different situations.

You have to overcome insecurities, obstacles, restrictions

or any set rules. Then life itself and one’s attitude toward it

are inspirational. Dmitry Vinokurov

”

THE WORLD OF DMITRY VINOKUROV

ESTETICA

MASTER

CLASS

Der internationale Trendsetter, Gründer der Open

Academy International Vinokurov & Friends und

Präsident von Intercoiffure Mondial Russland, ist bekannt

für seine große Kreativität und seine ganzheitliche

Fähigkeit. Er ist der erste russische Friseur, der auf der

Alternative Hair Show auftritt und engagiert sich sehr

im Wohltätigkeitsbereich. So gründete er zugunsten von

leukämiekranken Kindern in seinem Heimatland die

Stiftung „We are with you“.

International trendsetter, founder of the Open Academy

International Vinokurov & Friends and president of

Intercoiffure Mondial Russia, Dmitry is famous for his

extraordinary creativity and capacity to engage crowds.

The first Russian hairdressers to perform at the Alternative

Hair Show, he is very active in the charity sector where he

established the “We are with you” foundation, to benefit

children with leukaemia in his homeland.

Trendsetter internazionale, fondatore dell’Open Academy

International Vinokurov & Friends e presidente di

Intercoiffure Mondial Russia, è famoso per la sua grande

creatività e capacità aggregativa. Primo parrucchiere

russo ad esibirsi all’Alternative Hair Show, è molto attivo

nel settore della beneficienza, nell’ambito del quale ha

dato vita alla fondazione “We are with you”, a favore dei

bambini con la leucemia nel suo Paese d’origine.

Faiseur de tendances internationales, fondateur de l’Open

Academy International Vinokurov & Friends et président

d’Intercoiffure Mondial Russie, il est renommé pour sa

grande créativité et sa capacité d’agrégation. Premier

coiffeur russe à s’exhiber à l’Alternative Hair Show, il

est très actif dans le secteur de la bienfaisance, dans le

cadre duquel il a donné vie à la fondation « We are with

you », en faveur des enfants atteints de leucémie dans

son pays natal.

Trendsetter internacional, fundador de la Open Academy

International Vinokurov & Friends y presidente de

Intercoiffure Mondial Russia, es famoso por su gran

creatividad y capacidad agregativa. Primer peluquero

Ruso en actuar en el Alternative Hair Show, es muy activo

en el sector benéfico, creando en su país de origen la

fundación “We are with you”, a favor de los niños con

leucemia.

Site: oai.academy

Instagram @ dmitriy_vinokurov

Facebook @ Vinokurov.promo - @ oaVinokurovAndFriends

Discover more on

Dmitry Vinokurov

X-PRESION

“

We are the first worldwide company dedicated to R + D + i. Express,

Create and Disseminate is our mission. X-presion was born out of a

personal desire that drives us to bring innovation and enthusiasm to the

hairdressing industry. Seeing our techniques replicated by hairdressers

”

around the world is the greatest form of recognition we can have.

THE WORLD OF X-PRESION

ESTETICA

MASTER

CLASS

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral and Kasper Thomas: a team of explosive

creativity, of huge innovative capacity in terms of research

(like the revolutionary colouring technique #xpresionpixel)

and training. The artistic group originally from Madrid

contributed to the growth of the highest level of this sector,

involving parallel fields like music, video, and photography.

Present at the top sector events, they also enjoy huge

success on social with millions of impressions.

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral e Kasper Thomas: un team dalla creatività

esplosiva, di grande capacità innovativa in termini di

ricerca (come la rivoluzionaria tecnica di colorazione

#xpresionpixel) e formazione. Il gruppo artistico originario

di Madrid ha contribuito alla crescita del settore ad

altissimi livelli, coinvolgendo ambiti paralleli quali musica,

video e fotografia. Presenti agli eventi-top del settore,

spopolano anche sui social con milioni di impressions.

Site: x-presion.eu

Facebook @xpresionproducciones

Instagram @xpresioncreativos

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral und Kasper Thomas: ein Team mit enormer

Kreativität, großer Innovationskraft im Bereich der

Forschung (wie die revolutionäre Färbetechnik

#xpresionpixel) und Ausbildung. Die aus Madrid

stammende Künstlergruppe hat zum Wachstum des

Sektors auf höchster Ebene beigetragen, wobei sie

gleichrangige Medien wie Musik, Video und Fotografie mit

einbeziehen. Sie sind bei den wichtigsten Veranstaltungen

der Branche präsent und auch in sozialen Netzwerken

mit Millionen von Inhalten erfolgreich vertreten.

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral et Kasper Thomas : une équipe à la créativité

explosive et à la grande capacité d’innovation en termes

de recherche (comme la technique révolutionnaire de

coloration #xpresionpixel) et de formation. Le groupe

artistique venant de Madrid a contribué à la croissance

du secteur à de très hauts niveaux, en impliquant des

secteurs parallèles comme celui de la musique, de la

vidéo et de la photographie. Présents aux évènements

top niveau du secteur, ils font aussi des ravages sur les

réseaux sociaux avec des millions d’impressions.

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral y Kasper Thomas: un equipo con creatividad

explosiva, de gran capacidad innovadora en términos

de investigación (como la revolucionaria técnica de

coloración #xpresionpixel) y formación. El grupo artístico

originario de Madrid ha contribuido al crecimiento del

sector a niveles muy altos, involucrando áreas paralelas

tales como música, video y fotografía. Presentes en

los principales eventos del sector, también son muy

populares en las redes sociales con millones de

impressions.

Discover more on

X-presion

AUTUMN

Hair: Steph Meyer

Photo: Anniss + Bartion

Make-up: Charlotte Ravet

Styling: Rachel Kaufman

Hair: Box Hill Institute Educators

Photo: Milos Mlynarik

Make-up: Box Hill Institute Educators

Styling: Jessica Jade Fashion

How can this new autumn mood be interpreted? What palette should we rely on to create new

feminine stories every day? Make your move in total creative freedom. Listen with your eyes,

feeling a different philosophy between your fingers. Your own.

Come interpretare il new sentiment d’autunno? A che palette affidarsi, per creare ogni giorno

nuove storie al femminile? Fate il vostro gioco, in totale libertà creativa. Ascoltando con gli

occhi, sentendo tra le dita, una filosofia differente. La vostra.

Wie lässt sich die neue Herbststimmung ausdrücken? Mit welchen Farben erzählen Sie jeden

Tag neue Frauengeschichten? Lassen Sie Ihrer Kreativität freien Lauf. Lauschen Sie mit Ihren

Augen und spüren Sie eine völlig neue Philosophie zwischen Ihren Fingern. Ihre eigene.

Comment interpréter ce nouveau sentiment d’automne ? À quelle palette de couleurs faire

confiance pour créer, jour après jour, de nouvelles histoires au féminin ? Créez votre propre

jeu, avec un esprit créatif sans limites. En étant à l’écoute avec les yeux, en sentant entre les

doigts une philosophie autre. La vôtre.

¿Cómo interpretar il new sentiment otoñal? ¿En qué paleta inspirarse para crear cada

día nuevas historias en clave femenina? Haced vuestro juego, en total libertad creativa.

Escuchando con los ojos, sintiendo entre los dedos una filosofía diferente. La vuestra.

AUTUMN

Hair: Bridie Meehan

Photo: Karla Majneric

Make-up: Georgia Ramman

Stylist: Karly Brown

Hair: Paula Hibbard

Photo: David Mannah

Make-up: Rachael Montgomery

Styling: Josie McManus

AUTUMN

Hair: Team Twins

Photo: Petra Holland

Make-up: Darien Touma

Styling: Annet Veerbeek

Hair: Nichola Lovell

Photo: Anniss&Barton

Make-up: Emma Van Breugel

Styling: Leroy Lorenzo

AUTUMN

Hair: Toni&Guy McMahons Point

Technlogical colours

Natural inspiration

Hair: Lyndall Vile/Photo: Milos Mlynarik/Make-up: K. Hopwood/Styling: L. Ross

Something new arrives from unprecedented combinations. The

techno-innovation of pigment research is personified in inspiration by

nature, borrowing ideas from reality. Wine red strands. Orange to be

drunk. Metallic to shine. Autumn nuances for gourmets.

Il new deal arriva dall’accostamento inconsueto. L’innovazione tecno

della ricerca nei pigmenti si umanizza nell’ispirazione nature, che

ruba le idee alla realtà. Ciocche vino rosso. Arancio da bere. Metallo

per brillare. Nuance d’autunno per gourmet.

Der neue Look entsteht aus einem ungewöhnlichen Mix. Die

technologische Innovation der Pigmentforschung bezieht ihre

Inspiration aus der Natur, deren Ideen der Realität entstammen.

Haarsträhnen in Rotwein. Ein orangefarbenes Getränk. Glänzendes

Metall. Herbstnuancen für Gourmets.

Le nouvel accord de l’alliance inhabituelle. L’innovation technique de

la recherche dans les pigments s’humanise dans l’inspiration nature

qui soutire les idées à la réalité. Des mèches lie de vin. De l’orange

à boire. Du métal pour briller. Des nuances d’automne pour fins

gourmets.

El new deal viene de la combinación inusual. La innovación tecno de

la investigación de pigmentos se humaniza en la inspiración nature,

que roba ideas de la realidad. Mechones color vino. Naranja para

beber. Metal para brillar. Tonos otoñales para gourmets.

Hair & Colour: Mat Johnson

Photo: David Mannah

Make-up: Pablo Morgade

Styling: Josie McManus

Hair: Paul Mitchell®

Professional Hair Color

Photo: Pasquale Abbattista

Make-up: Barbara Bonazza

Styling: Angela Marcato

Produced by Estetica Magazine

Hair: Pop Academy Team

Photo: Vlad Andrei Gherman

Make-up: Ioana Simon

Styling: Smaranda Almasan

AUTUMN

Hair: David Murray

Photo: Tony Le Britton

Make-up: Roseanna Velin

Hair: Huub Eysink/Photo: Ivo de Kok/Make-up: J. Pietrzak/Styling: S.Eysink

Hair & Colour: Laurent & Carole Voisinet/Photo: Pascal Latil/Make-up: M. Miteva & M. Charot/Styling: V. Suchet & P. Latil

Liquid energy

Fire and

flames

A courageous act. For those who enter a salon determined to come

out looking different, more beautiful. For those who work in the salon

with the daily responsibility of making dreams come true, with nothing

but shears and colours. The objective? Innovate while personalising.

Atto di coraggio. Di chi va in salone con l’obiettivo di uscire diverso,

acquisendo in bellezza. Di chi in salone ci lavora, con la responsabilità

quotidiana di realizzare sogni. Forbici e colore gli alleati.

Ambìto l’obiettivo: innovare personalizzando.

Mut beweisen ... all diejenigen, die mit dem Wunsch zum Friseur

gehen, durch eine Veränderung neue Schönheit zu erlangen und

all diejenigen, die tagtäglich im Friseursalon arbeiten, um Wünsche

Wirklichkeit werden zu lassen. Schere und Farbe als Verbündete.

Angestrebtes Ziel: Neues durch Individualität.

Acte de courage. De celle qui va au salon dans l’objectif d’en

ressortir différente, belle. De celui-celle qui travaille au salon, avec

la responsabilité quotidienne de réaliser les rêves. Les ciseaux et les

couleurs, des alliés. L’objectif, ambitieux : innover en personnalisant.

Acto de coraje. De quién acude al salón con el objetivo de salir

diferente, ganando en belleza. De quién trabaja en el salón, con la

responsabilidad diaria de hacer realidad los sueños. Tijeras y color los

aliados. El objetivo: innovar personalizando.

AUTUMN

Hair & Artistic Direction:

Claude Tarantino

Photo: Jules Egger

Products: L’Oréal Professionnel

Hair: Revlon Professional®

AUTUMN

Hair & Colour: Stevie Corthine

Photo: David Mannah

Make-up: Pablo Morgade

Styling: Josie McManus

Hair: Candice McKay

Photo: John Rawson

Make-Up: Maddie Austin

Styling: Jamie Russell

Hair & Artistic Direction:

Danny Pato

Photo: Mara Sommer

Make-up: Kiekie Stanners

Styling: Danny Pato

& Rachel Morton

Hair: Barry Maddocks

& Amy Sultan

Photo: Philip Veitch

Make-up: Geena Dinnis

Styling: Lewis Robert Cameron

AUTUMN

Hair: Debbie G/Colour: Billi Currie Team/Photo: Kayt Webster-Brown/Make-up: Faye Marie

Inner reflections

Retro allure

From chestnut to caramel corn, passing through bronze, coffee and

chocolate. Brunettes have the upper hand in September. A selection

of nuances, versatile by nature. Honey and caramel go hand in hand,

igniting in copper, more subtle in coffee tones.

Dal castagna al marron glacé, passando per bronzo, pigna e

cioccolato. Il castano a settembre gioca in casa. Nuance d’elezione, è

versatile per indole. Si accompagna a miele e caramello, si incendia

nel rame, si tranquillizza nei toni del caffè.

Von der Kastanie bis zur glasierten Marone, über Bronze, Pinienzapfen

und Schokolade. Die Kastanie darf im September nicht fehlen. Die

bevorzugte Nuance ist naturgemäß vielseitig einsetzbar. Sie passt gut

zu Honig und Karamell, fängt Feuer mit Kupfer und beruhigt sich mit

den Nuancen von Kaffee.

Du châtain au marron glacé, en passant par le bronze, pomme de pin

et chocolat. Le châtain, en septembre, est chez lui. Avec ses nuances

privilégiées, il est polyvalent de par nature. Il accompagne le miel et le

caramel, s’enflamme dans le cuivre et se détend dans les tons café.

Desde el castaño al marron glacé, pasando por el bronce, piña y

chocolate. El castaño en septiembre juega en casa. Nuance de

elección, es versátil por índole. Va bien con miel y caramelo, se

enciende con el cobre, se calma en los tonos del café.

Hair: James Earnshaw for Bad Apple Hair Art Team/Photo: Tom Goddard/Make-up: Kate Reynolds

AUTUMN

Artistic Direction: Fabien Provost

Hair: Fabien Provost,

Alexandrine Piel, Ludovic Chapalain

Photo: Adel Awad

Make-up: Charlotte Willer

Styling: Chloé Dugast

Hair & Colour: Ludovic Chapalain,

Jérôme Ponthieu, Raynald Bernard

Make-up: Natacha Maillard

Styling: Virginie Fauconnier

Photo: Bruno Juminer

Hair: Candice McKay

Photo: John Rawson

Make-Up: Maddie Austin

Styling: Jamie Russell

AUTUMN

Hair: Brandon Messinger

Photo: Deborah Selwood

Make-up: Priscilla Messinger

Hair: Laurianne Baesa

& Damien Dussert

Photo: Pawel Wylag

Make-up: Izabela Szelagowska

Styling: Joanna Wolff

Sweet geometries

Bauhaus brushtrokes

Hair: Bill Tsiknaris/Colour: Chris Tsiknaris/Photo: David Mannah/Make-up: P. Morgade/Styling: J. McManus

Hair: Laurianne Baesa & Damien Dussert/ Photo: Pawel Wylag/Make-up: I. Szelagowska/Styling: J. Wolff

Even the ultimate classic, the bob, feels the change of season. It

leaves micro-fringes and tousled looks behind to welcome texturized

styling and more aware looks. Colour takes all or seeks contrasts.

Designer brushstrokes.

Anche l’evergreen per eccellenza, il carré, sente il cambio di

stagione. Abbandona micro-frange e décoiffé estivi a favore di styling

texturizzati e look più consapevoli. Il colore si prende tutto o va a

contrasto. Pennellate di design.

Auch der Bob – Evergreen par excellence – spürt den

Jahreszeitenwechsel. Verzichten Sie auf Mikroponys und

sommerliches Décoiffé und bevorzugen Sie ein texturiertes Styling

und bewusstere Looks. Die Farbe gibt entweder den Ton an oder wird

zum Kontrast. Ein Anstrich mit Design.

Même le plus classique des classiques, le carré ressent le changement

de saison. Au placard les mini-franges et les décoiffés d’été en faveur

des coiffages stylisés et des looks plus conscients. La couleur prend

tout ou est en contraste. Des coups de pinceau de design.

Hasta el evergreen por excelencia, el carré, siente el cambio de

temporada. Abandona micro-flequillos y décoiffés de verano en favor

de un estilo texturizado y un look más consciente. El color lo llena

todo o es contraste. Pinceladas de design.

AUTUMN

Hair: Equipe Artistique Vog Coiffure

Photo: Weronika Kosinska

Make-up: Izabela Szelagowska

Styling: Joanna Wolff

AUTUMN

Hair: Justin Pace for

Papas & Pace Artistic Team

Colour: Justin Pace

Photo: John Rawson

Make-up: Lang Nguyen

Styling: Jamie Russell

Hair: Eric Zemmour

Photo & Make-up:

Stéphan Gagnard

Styling: Yulia Moatti

Artistic Direction:

Angelo Seminara for Davines

Colour: Équipe Angelo Seminara

Photo: Andrew O’Toole

Make-up: Daniel Kolaric

Styling: Niccolo Torelli

Hair: Laurianne Baesa

& Damien Dussert

Photo: Pawel Wylag

Make-up: Izabela Szelagowska

Styling: Joanna Wolff

AUTUMN

ITALY

estetica.it

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USA

esteticamagazine.com

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esteticamagazine.co.uk

facebook.com/EsteticaUk

FRANCE

esteticamagazine.fr

facebook.com/EsteticaFrance

GERMANY

esteticamagazine.de

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SPAIN

esteticamagazine.es

facebook.com/EsteticaModacabello

LATINA

estetica-latina.com

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THE NETHERLANDS

esteticamagazine.nl

facebook.com/EsteticaNetherlands

RUSSIA

esteticamagazine.ru

facebook.com/pages/Estetica-Russia/321329071361317

BRAZIL

estetica-brazil.com

facebook.com/AmaBeleza

GREECE

esteticamagazine.gr

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ROMANIA

estetica.ro

facebook.com/EsteticaRomania

MEXICO

esteticamagazine.mx

facebook.com/EsteticaMexicoMagazine

CZECH REPUBLIC & SLOVAK

esteticamagazine.cz

facebook.com/esteticamagazine.cz

esteticanetwork.com – esteticamagazine.net

@esteticanetwork

@esteticamagazine

as seen in “Best In Italy”

Up to

99%

ORGANIC NATURAL

INGREDIENTS

FULL

PERMANENT COLOR

DEMI PLUS

DEMI-PERMANENT COLOR

GLOSS

TONE ON TONE COLOR

ANTI-AGING, PROTECTIVE, STRENGTHENING, NOURISHING

UV AND POLLUTION SHIELD

Yes, beauty is you!

MYARTEGO.COM

as seen in “Best In Italy”

martom.it

Adv Martom.indd 1 02/09/19 11:04

Amazing

Watanabe

Hair ’19/’20

What’s new in hair for this autumn-winter?

The minimalist chignon and totally straight

are out in favour of braids, XL volume, and

flat waves. Accessories abound. Along with

a certain flair for overdoing it... Laura Castelli

Louis Vuitton

Louis Vuitton Loewe Manish Arora

Contemporary Couture. On the runways of Paris there is a

fresh breath of tailoring. And backstage, double the time is

dedicated to hair, the ultimate accomplice for completing

the looks. The revival of accessories. From metal headbands

to floral hairpins.

Catwalks Photos: IMAXtree.com/Andrea Adriani

as seen in “Best In Italy”

MOSSA

THE NEW HAIR

TEXTURING REVIVAL

MOSSA

Luxury Hair Pro presents the New

Mossa Texture-Waving System that is

Thio and Ammonia free and respects

hair structure in total safety.

BOOSTER PLEX

& SEA COMPLEX

The Mossa formulas have been

updated and enriched with Booster Plex,

which guarantees total protection of the

scalp and hair during application and the

Sea Complex leaves the hair nourished,

conditioned and protected from external

aggressions. In addition, the Color

Protect preserves hair color during and

after the treatment.

WAVING SYSTEM

KIT

WAVING SYSTEM 0

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WAVING SYSTEM 1

for natural hair

WAVING SYSTEM 2

for treated hair

+ PRE TREATMENT / Shampoo

+ POST TREATMENT / Conditioner

GreenLightItalia.Official

greenlightofficial01

greenlight.it

best in italy_gl_mossa_singola copia.indd 1 10/07/19 17:11

Paco Rabanne Rick Owens

Paris

Focus on

Chanel

Yamamoto

Balmain

Marine Serre

catwalks

as seen in “Best In Italy”

Alta Sartoria Italiana

Collection

www.ceriotti.it

Adv CERIOTTI.indd 1 02/09/19 11:07

Milan

Versace Byblos Vivetta

Moschino

Focus on

Iceberg

as seen in “Best In Italy”

Prada

Moura

Iceberg

Dolce&Gabbana

Gucci

Dolce&Gabbana

Fendi

Emporio Armani

It’s all or nothing in the fashion capital of Italy. A noticeable

penchant for extravagance, at least when it comes to hair.

On stage, spaces are dominated by extra volume. A nod to

the Eighties, but with glamour. Focus on sectioning,

geometric and vertical. Short hair is still in style, if there are

interesting micro-details.

catwalks

as seen in “Best In Italy”

Pushbutton

Bora Aksu

Mark Fast

Raving hair in London. Hair is anything but routine,

revelling in new-found freedom. Braids become a facial

feature, quiffs stand up straight. Hints of the avant-garde

in chignons that are half updos and half pony tails.

Surrealistic touches add a touch of spice...

Wickstead

Erdem

JW Anderson

Pushbutton

Awake

as seen in “Best In Italy”

Simone Rocha

Eudon Choi

JW Anderson

Pushbutton

London

Focus on

Kiko Kostadinov

Jakubowski

Izzue

as seen in “Best In Italy”

New York

Caafd Kim Shui Sies Marjan

Jeremy Scott

Focus on

Chromat

as seen in “Best In Italy”

ESTETICA 21X30.indd 2 24/06/19 22:49

Jonathan Cohen

Wonder hair, in the Big Apple. From Manga-style to corn

rowing to demi-chignons found in dime novels. There's

all this and more. Special effects in styling and colour,

a winning combination for looks inspired by street-art.

Graffiti d’autore.

Prabal Gurung

Collina Strada

Priscavera

Anna Sui

Caafd

Luar

catwalks

Gold

Situated in Nishinomiya-City,

Japan, in the residential Hyogo

prefecture; the GOLD salon is

a 161 sqm space with a design

concept that lends itself to

engagement and communication.

Zen inside!

Two beautiful Japanese salon interiors with equipment by

Takara Belmont; both with an ambience that lends itself to

an enriched state of mindfulness and well-being. Gary Kelly

Opting for a monotone interior with gold as a point of interest, GOLD offers a simple, yet luxurious salon ambience.

To avoid having to always communicate via a mirror, GOLD incorporates a counter where stylists and their clients

can communicate face-to-face. PERCHA (think ‘perch’!) is designed to offer a space where people can gather around a

wooden counter. Wall arches break up the space while keeping it integral thanks to one long wall board. Plants placed

between each work-station provide a reassuring sense of semi-privacy and disconnection.

Percha

Located in the residential Nara

prefecture, Japan, the PERCHA

salon is a 76 sqm space that

combines the warmth of wood

with the practicality and

simplicity of minimalism.

design

as seen in “Best In Italy”

Every woman is UNIQUE

and so is her treatment

A UNIQUE EXPERIENCE

“…customize every haircare

treatment with INFUSION”

Elgonofficial

www.elgoncosmetic.it

Sustainable

success

Attendance numbers rise at Cosmoprof

Worldwide Bologna 2019 including more

overseas visitors, as the event becomes

a reference point for the beauty industry.

Cosmoprof Worldwide Bologna 2019 enjoyed a record turnout this year, with more than

265,000 industry attendees, 3,033 companies from 70 countries and a 10% increase in the

number of visitors from abroad. Environmental sustainability and the circular economy were

the two main talking points of the event - proving to be the subjects of over 30 talks planned

by the Service Centre included in initiatives such as NO. CO. – No Compromise of

Cosmopack Factory. Gianpiero Calzolari, CEO of BolognaFiere, was on hand to launch this

year's event: “Cosmoprof now reaches all the world with events on every continent," he

declared. "Following developments in Europe as a result of the acquisition of Health & Beauty,

we are ready to expand even further, with the support of the Italian Ministry of Economic

Development, ICE and Cosmetica Italia.” Once again this year, the Cosmoprof Awards and

Cosmopack Awards recognised products, formulas, packaging and design in the beauty

industry. Another great success was the “Leonardo Genius and Beauty” show - held as a

joint-venture by Cosmetica Italia, Accademia del Profumo and Cosmoprof to celebrate the

500th anniversary of the death of Leonardo da Vinci. The third edition of the United Barbers

Show also enjoyed notable success. Other news from the fair was the inauguration of the new

number 37 pavilion, dedicated specifically to hair. On the Estetica stand, publisher Roberto

Pissimiglia made presentations to the winners of two important awards: the AIPP Grand

Trophy to Angelo Seminara, and the third edition of HPA, the first Italian acknowledgement

dedicated to professional products.

(above): Angelo Seminara, winner of the AIPP

Grand Trophy Award 2018-2019, with (l) Roby

Pissimiglia and (r) Sergi Bancells.

The new women’s network '505 Parrucchiere

è donna' held two meetings at Cosmoprof,

organised in partnership with

EsteticaNetwork and Cosmoprof

http://www.5zero5.it/

events

Changing

the game

Nazih, a 21st-century ultra-modern

game-changer, merges trailblazing

concepts, technology, & trends in the

beauty industry to give all its valued

customers novel and personalized

beauty products.

Keeping up with

Gen Z and Millenial

market trends

Nazih Hamad, Managing

Director, is determined to

achieve enduring customer

satisfaction through a

comprehensive range of brands

and products, high quality

services, and added value.

Nazih sells bespoke beauty

products that target Gen

Z and Millennials,

addressing their

tech-savvy purchases

oriented toward

e-commerce. Indeed,

Nazih's marketing channels apply a

game-changing concept, catering to

customer demands by choosing

distinct ideas and products that fit

their exact specifications and are

formulated through intricate logic.

These products are then delivered

to the customer's door thanks to a

subscription-based marketing

paradigm and the use of apps.

These enablers of the new bespoke

model require robust technology,

highly-trained and qualified

professionals and an open supply

chain management model based on

ethical and socially responsible

values. Such a supply chain adds

effectiveness at each stage of the

process and uses this opportunity

to satisfy the actual needs of

customers, rather than providing

them with static products driven by

a ‘one size fits for all’ mantra.

Health, emotions, nutrition,

satisfaction, and beauty are at the

foundation of these products,

formulated to guarantee the best

holistic results for each customer.

WHY CHOOSE NAZIH?

As the pioneer of the professional

beauty industry in the Middle East

& North Africa (MENA) region,

Nazih is the only active promoter

of ‘Mass Sustainability’, to keeping

86 profile

The MENA region has

awakened to see the opening of

the huge markets of Saudi

Arabia and the momentous

disowning of cultural taboos

that is expected to boost the

beauty market.

Total commitment to

social responsibility &

sustainability is key

the environment safe and reducing

carbon and other harmful

emissions. Input is also provided to

suppliers for improving the

biodegradability of all products.

This role is fully endorsed by

world leaders in professional

beauty, which makes Nazih the

largest and the most sought after

marketer of beauty products in

the Arab world and MENA region.

It must also be remembered that

Millenials and Gen Z are highly

aware of brand image, trends

and movements in the global

beauty industry along with the

environmental and ethical issues.

This is why Nazih dialogs with

Millenials and the Gen Z using the

language of technology and most

popular social platforms like

Instagram, YouTube, Snapchat,

Facebook, Twitter etc. - for a direct

connection where thoughts, beliefs,

requirements, and advice can be

shared. Nazih also adheres to the

status quo through traditional

marketing techniques and tools to

better serve and support its large

base of conventional customers.

Moreover, Nazih’s dynamic web

portal provides vlogs and beauty

blogs that provide virtual reality

experience to Millennials, Gen Z,

and conventional customers.

More than 100,000 salons

and beauty parlours &

just as many walk-in

customers are managed

through different loyalty

programs based on

customer classification.

ADDED VALUE

With a robust supply chain

management system that relies

on advanced technology and

professionalism, the company is

able to successfully serve more

than 100,000 salons and beauty

parlours. Nazih ensures a reduced

carbon footprint and an ecofriendly

supply chain from

procurement to the last member

in chain: the customer. Even the

infrastructure is based on

sustainable principles and efficient

architectural models that reduce

fuel consumption and other

valuable resources.

The logistics system features a

hi-tech tracking process that

ensures timely delivery of the

products as promised.

The company’s logistics team

supplies products to customers

using more than 1000 multipurpose

vehicles (MPVs) which

are highly fuel efficient and

are used for both sales visits and

product delivery.

profile

The experts at Dancoly

discovered long ago that

essences extracted from

deep-sea seaweeds and

various biological active

ingredients has amazing

repairing effect on the hair.

Their Angel Deep Sea Series

provides a range of beautifully

enriched products specifically

created to answer the needs of

every client. Today, beauty and

fashion companies place great

importance on the "eco-friendy"

concept in the realisation of new

products. Respect for the

environment and love of hair are

the two pillars of the philosophy of

Dancoly Paris. The brand's

products offer alternative care

of the deep!

For intelligent beauty

and a committed

approach the Angel

Deep Sea Series

presents a natural and

ecological solutions.

Angels

solutions focused on healthy, shiny

hair. Pure, natural and ecological

Best seller of the Dancoly Paris

brand, the Angel Deep Sea Series

has quickly found its market in

more than 60 countries and is now

distributed in more than 6,000

salons in London, Paris, New York,

Tokyo, Hong Kong, Sydney,

Toronto , Auckland, Shanghai,

Dubai and many more cities. The

brand has acquired in a very short

time a reputation for quality and

efficiency around the world.

DEEP SEA RANGE:

INTENSE HAIR CARE

Angel Deep Sea Series features

Padina Pavonica extract from the

Mediterranean Sea which

stimulates the growth of collagen

and helps maintain a healthy scalp.

Respect for the

environment and

love of hair are the

two pillars of the

philosophy of

Dancoly Paris.

Padina Pavonica’s is one of the active ingredients

in the range and its proven anti-aging and intense

hydration properties will improve the hair's

strength and elasticity leaving hair healthier,

shinier and more hydrated.

Padina Pavonica’s proven antiaging

and intense hydration

properties will improve the hair's

strength and elasticity leaving hair

healthier, shinier and more

hydrated.

BESPOKE SOLUTIONS

FOR HAIR NEEDS

Each and every client has very

specific hair requirements and the

Angel Deep Sea Series always

provides the perfect combination.

A top favourite is Red Angel Color

Protect Shampoo, which gently

cleanses and hydrates coloured and

chemically treated hair. Enriched

with Wild Sakura and perfectly

combined with the deeply

nourishing Padina Pavonica, this

shampoo prevents colour fading

and dryness after colouring and

perming, extends the hair's colour

vitality and gives hair a lasting

shine. It works in perfect synergy

with Color Protect Conditioner,

which hydrates nourishes and

protects colored and damaged hair,

while Wheat Protein and Argan Oil

also help to strengthen the hair

fibre , leaving hair smooth and soft.

A range that offers alternative

care solutions focused on

healthy, shiny, beautiful hair

For more information about the Angel

Deep Sea Series please

visit www.dancoly.com

products

1O TH

ANNIVERSARY

ON HAIR SHOW & EXHIBITION

17 TH - 18 TH NOVEMBER 2019

TORINO, ITALY, PALA ALPITOUR

SPECIAL EVENTS:

MASTER

CLASS

an event by

in partnership with

Organised by: BolognaFiere Cosmoprof S.p.a. - Milan - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it

Spectacular hairdressing

talent, inspiration,

creativity, and technique

wrapped up in Italian

hospitality on 17-18

November at the Pala

Alpitour in Turin, Italy.

n Hair this year takes

place in the Italian

region of Piedmont:

the event is under the

patronage of the City

of Turin and benefits

from collaboration with

Turin Tourism, hosting over

12,000 hairdressers.

Now in its tenth edition, the event

boasts a programme of thirty

shows and educational meetings

on fashion, inspiration, and

cut&colour techniques.

The stage of the Pala Alpitour will

welcome the most prestigious

teams of Farrukh Shamuratov

for Jean Paul Myné to the Gandini

Team for Vitality’s, from Leonardo

Rizzo for Alter Ego Italy to Cuco

y Guille and Genny D’Auria for

Alfaparf Milano.

The home team will feature

Turin’s own Lorenzo Marchelle

On Hair Show &

Exhibition 2019

for Attilio Artistic Team and

Mario Firriolo.

This edition will also include three

special events: Estetica Master

Class, that will see X-presion,

Dmitry Vinokurov, Tom Connell

for Trevor Sorbie Art Team and

Errol Douglas demonstrate on

stage the ‘best of ’ the coming

season; the Italian Hairdresser

Award, to pay homage to the

excellence and talent Made in

Italy, including special awards

like the Best Cover Page by

Estetica; Barber Festival,

the event organised in

collaboration with the Spaghetti’s

association, which hosts the

most talented barbers in an

unprecedented format consisting

of shows and moments of training.

Last but not least, there will also

be a vast exhibition area for leading

sector companies, while the foyer

will be available for organising

business and technical meetings.

Great names of international

hairdressing will be starring

at the On Hair Show &

Exhibition 2019 organised to

take place at the Pala

Alpitour in Turin.

Below, from left to right,

Tom Connell for Trevor

Sorbie, X-presion,

Dmitry Vinokurov and

Errol Douglas together

for Estetica Master Class.

events

BEST IN ITALY

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

MADE IN ITALY

FOR LEADING

DISTRIBUTORS

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

MADE IN

FRANCE

FOR LEADING

DISTRIBUTORS

BEST IN GERMANY

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

MADE IN

GERMANY

FOR LEADING

DISTRIBUTORS

estetica.it/besthairproducts

cover Best in Italy 210x300 Las Vegas.indd 1 20/07/18 10:11

esteticamagazine.fr/bestinfrance

esteticamagazine.de/bestingermany

BIF2_Cover Best in France 2018.indd 1 27/04/18 11:30

Cover Best in Germany corretta.indd 1 25/07/18 14:51

BEST IN SPAIN

BESTINSPAIN

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

MADE IN SPAIN

FOR LEADING

DISTRIBUTORS

BORNINTHEUSA

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

MADE IN THE USA

FOR LEADING

DISTRIBUTORS

www.esteticamagazine.es

BESTINBRAZIL

esteticamagazine.com/bornintheusa

BESTINASIA

cover Born in the USA210x300.indd 1 02/05/18 16:50

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

MADE IN ASIA

FOR LEADING

DISTRIBUTORS

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

MADE IN BRAZIL

FOR LEADING

DISTRIBUTORS

estetica–brazil.com/bestinbrazil

esteticamagazine.net/bestinasia

Beauty...

& wellness!

business opportunities. Exhibitors

at this year’s event shared positive

feedback on their participation,

citing this year’s show as beneficial

from both a networking and

BeautyAsia, our region’s

commercial perspective. “This year,

we’ve witnessed breakthroughs in

most inclusive trade

technology showcased across a

wide variety of innovations in

show for the beauty,

beauty and wellness products,”

explains Gillian Loh, Project

Manager of Lines Exhibition. “The

spa and health industry,

success of the event and turnout of

attendees is testament to the fact

saw 155 exhibitors

that the local market is robust and

has an ever-growing appetite for

from countries gather

what’s new and upcoming in the

beauty and wellness space.” In line

for the 3-day event.

with this year’s theme of latest

innovations in technology for

beauty was Italian exhibitor, Turati

Idrofilo S.P.A., which showcased

the world’s first and only cosmetic

dry wipes, Cotton Plus Solution

2-in-1. Also on the theme of beauty

was Tokyo White, —a Singaporeowned

company, introduced a

teeth self-whitening service, using

state-of-the-art whitening that

treats the teeth surface using LED

light and photocatalytic reaction.

Organised by Lines

Exhibition Pte Ltd,

in affiliation with

Lines Exposition &

Management Services

Pte Ltd, BeautyAsia

is an admission-free

annual trade show

that incorporates

four distinct shows:

BeautyAsia, SpaAsia,

HealthAsia and

NaturalAsia.

Close to 7,000 visitors

descended upon the

Suntec Singapore

Convention &

Exhibition Centre,

reinforcing

BeautyAsia as

one of the premier trade show

in the world for our industry.

The event aims to connect

suppliers, manufacturers and

distributors from all corners of the

globe, with the goal to present new

product developments and

For more information, about

BeautyAsia please visit

http://www.beautyasia.com.sg/

events

Market

expertise

Destination Hong Kong,

November 12 -15!

Cosmoprof Asia '19 is

our region's leading

barometer for market

insights and trends.

Think you know

Asia’s beauty

industry? Come to

Cosmoprof Asia

2019 and discover

all you need to know

to become a regional

expert in our sector!

gateway event between Asia

and the rest of the world,

Cosmoprof Asia is where

the world comes

face-to-face with the

emerging trends,

products and

services that will sweep the

industry in the coming months.

What happens in Asia today,

particularly China, South Korea

and Japan, will thrill the rest of the

world tomorrow! There is no

doubt that Cosmoprof Asia

provides the perfect opportunity to

exhibitors and visitors in the front

seat for developing their respective

businesses in Asia. The awardwinning

expo and Asia’s leading

platform for the cosmetics industry

not only offers exhibitors a

professional and results-driven

market place for products and

services, as well as highly targeted

networking opportunities, it also

attracts leaders in the industry keen

to share their expertise via a

high-level program of conferences

and industry updates. Excitement

is already building in anticipation

of Cosmoprof Asia's next

appointment with the rest of the

world: the 24th Cosmoprof Asia,

12 to 15 November, 2019, promises

to be a stellar edition, rich in new

launches, exciting competitions,

insider insights, compelling

seminars and industry excitement,

putting exhibitors and visitors in

the perfect place to experience,

learn and strategise, taking their

business to the next level. As a huge

additional resource, The

Cosmoprof Trends Report 2019

will be presented by international

trend agency Beautystreams,

discussing the trends, both macro

and micro, that will be unveiled

throughout the four-day event,

while also delving into more

specific trends and how they are

linked to societal, lifestyle and

aesthetic choices.

Visit www.cosmoprof-asia.com for

the latest updates and information

Hair Colour: Zoe Ong

of Zeed for Feeling Professional

Hair styling: Jason Lo of Salon One

Photo: Jerman Cheung

of J.A.C.K.Factory

Make-up: Jessica Yeung

of J.A.C.K.Factory

Membre de l’Association

Internationale de la

Presse Professionnelle

Estetica n. 2/2019

ad index

ARTEGO 65

www.myartego.com

BBCOS HAIR PRO 78

www.bbcos.it

BEAUTY ASIA SINGAPORE

www.bbcos.it

IIC/95

CERIOTTI 70

www.ceriotti.it

COSMOPROF ASIA 96

www.cosmoprof-asia.com

DANCOLY COSMETIQUE 14-15/90-91

www.dancoly.com

ELGON 84

www.dancoly.com

EMMEDICIOTTO 72

www.emmediociotto.com

EMSIBETH 80

www.elgoncosmetic.it

FEELING

www.feelinghair.com

JEAN PAUL MYNE 74

www.jeanpaulmyne.com

KEEN HAIR 16

www.keen-hair.com / 0049 (0) 30-577 004 38

MARTOM DELUXE HAIR CODE 66

www.martom.it

NAZIH GROUP 86-89

www.nazih.com

NG GROUP 68

www.nggrp.com

NYCE INTERNATIONAL 76

www.nycecosmetics.com

OMC

www.omchairworld.com

IIIC

ON HAIR SHOW - BOLOGNA FIERE 92

www.onhairshow.com

TO SUBSCRIBE

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HEAD OFFICE

Corso Cairoli, 16

10123 Torino (Italy)

Tel.: +39 011 83921113

Fax: +39 011 8171188

adv@estetica.it

www.estetica.it

ESTETICA WORLD

EDIZIONI ESAV

Via Cavour, 50

10123 Torino (Italy)

Tel.: +39 011 83921111

Fax: +39 011 8125661

info@estetica.it

www.esteticamagazine.net

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PRESENTED BY

OMC JUNIOR

INTERNATIONAL CUP

OMC

ZONE CUP

OMC HAIR

REPLACEMENT TROPHY

LEO PASSAGE

OMC CREATIVE AWARD

OMC WOULD LIKE TO CONGRATULATE

ALL COMPETITORS FOR PARTICIPATING IN THE

2019 OMC WORLD CHAMPIONSHIP

YOUR PASSION AND DEVOTION ALLOWS YOU TO ACHIEVE

YOUR GOAL AND WIN THE OMC WORLD CUP!

IN OMC EYES EACH ONE OF YOU ARE CHAMPIONS!!!

ON BEHALF OF THE OMC BOARD OF DIRECTORS

Estetica Magazine WORLD Edition (2/2019)

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