Estetica Magazine WORLD Edition (2/2019)

WORLD
the HairMagazine
GET SMART
Education & training:
the key to success
EYE CANDY
Couture, hair fashion,
salon design for you
TOP-EVENT
Estetica Master Class
@ On Hair Show

Estetica n. 2/2019
contents
PUBLISHER AND
MANAGING DIRECTOR
Roberto Pissimiglia
INTERNATIONAL
EDITORIAL DIRECTOR
Sergi Bancells
sergi@esteticamagazine.com
INTERNATIONAL
EDITOR-IN-CHIEF
Laura Castelli
l.castelli@estetica.it
INTERNATIONAL EDITORIAL
COORDINATOR
Fatima Pilone
f.pilone@estetica.it
EDITORIAL STAFF
Alice Gioannini
adtraffic@estetica.it
LAYOUT
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
ESPAÑA
Bel M. Dolla,
Elisabet Parra, Cristina Hernández
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Stéphanie Argentin, Marie Coccoluto
UK
Gary Kelly
ITALIA
Lucia Preziosi, Glorianna Vaschetto
MÉXICO-LATINOAMÉRICA
Héctor Ramírez, Ernesto Álvarez,
Karla Cuéllar, Fernando Farfán
USA
Marie Scarano
DIGITAL
Matteo Franceschini Beghini,
Erica Balduini, Ludovica Cavalli,
Erika Marchese, Wilma Sommariva,
Valentina Stella
Export Welcome to EsteticaExport.com 2
Education Power up! 4
Dossier Defying time 8
Events Nordic Stars 12
Catwalks Amazing Hair '19/'20 67
Design Zen inside! 83
Events Sustainable success 85
international trends
Estetica Master Class 17
Autumn Rhapsody 33
Keeping up with
the times... all
around the globe.
Classic to quirky... everything
you need to know about the
latest hair looks

Welcome to
EsteticaExport.com
It’s a small world and getting smaller by the
minute. EsteticaNetwork launches a new portal
as an open global forum on the beauty business.
EsteticaNetwork announces yet another new portal, part of an internationalisation project
developed to meet a need to create a new way of doing business in the beauty sector. The project
was driven by a conviction that the market could benefit from a new model of contact amongst
leading businesses around the globe: a stronger, more immediate, more continuous, innovative
and independent form of contact. EsteticaNetwork is already present worldwide as B2B trade
media and can count on 70 years of trade relations and in-depth knowledge of the hair products
sector. This is why it was decided to focus on the value of information in this project: gaining
a better understanding of markets, receiving news, finding useful information, updated statistics
and dedicated advice, all with a view to keeping pace with a sector that continues to evolve.
It was the annual hard copies of the “BEST IN…” series, published over recent years and dedicated
to buyers and distributors around the world, that eventually gave rise to EsteticaExport, a major
editorial and cultural project that, in its digital version, is expected to become a reliable new tool
for leading players in this industry. What you can expect to find at EsteticaExport.com is in fact
a huge community that will continue to grow and develop, where you can find the best companies
in the world of beauty, the leading distributors, details on global trade fairs, new and important
business opportunities and contacts. You will notice new contents, functions and professional
interaction tools added as the portal continue to grow daily. A periodic newsletter will keep you
What you need to know
about global players and
markets when you need to
know it. The world is now
at your fingertips.
2 export

informed of updates and you will be able to consult the site
24/7 so as not to miss anything - product innovations, news on
the manufacturing companies that produce them, information
on the fairs where they are presented, and on who to contact.
It will be a great opportunity for all beauty industry players:
manufacturers, international buyers, media professionals,
international fairs. Finally there is a true network of growth
and development for global business, a virtual forum for
producers and distributors worldwide. An important, innovative,
and ambitious project.
Now the first independent, digital, beauty business platform in
the world is waiting for you to join. What are you waiting for?
The Estetica Export Division Project is dedicated to supporting companies dealing with the increasingly
complex and competitive foreign markets as a facilitator in the development of Export. Our editorial “Best in…”
series and Esteticaexport.com are the print and digital B2B marketplaces designed to be an international trade
hub that, together with Estetica World edition, help foster the globalization and enhancement of all the players
on the hair & beauty market around the globe: companies, fairs and distributors. They are intended as landmarks
for all those Small and Medium-sized Enterprises (SMEs), and their counterparts, that are striving to grow and
the expand their horizons. With EsteticaExport.com, Estetica World and Best in… magazines, EsteticaNetwork
is available on the market as the ambassador of the best companies in the Hair & Beauty sector.

Power up!
Looking to become a trendsetter? Feeling unsure about
specific cut & color techniques? Seeking inspiration?
Education is always the key to boosting your business.
All expert artists agree that one of the best ways to boost your business is to boost your self-confidence
and skills through education, whether you are just starting out and need to add to your skills set or if
you are at the top of your game and are seeking inspiration to set new benchmarks in the industry,
there is something available somewhere for everyone. We asked our experts for advice. Starting with
Dixie Sabedra, CHI Schools Director. "For a young stylist, I would recommend attending courses that
you need sharping up on first," she recommends, "such as cutting or coloring techniques. These are
your core foundation and will build your confidence." She continued, "A seasoned stylist might want to
take a trend setting class that has social media buzzing and let your clients know you too can keep
Farouk Systems/CHI Education
4 education

R+CO
R+Co's ELECTRIC HOUSE, where
the foundations of the past meet the
techniques of the future for an avantgarde
interpretation of hairdressing and
performance. VISION ON is instead an
all-day educational trifecta of cutting,
styling and grooming talent from The
Collective: Garren, Howard McLaren,
Thom Priano and Ashley Streicher.
them looking sharp and on point. It helps us get out of our comfort zone and keeps us creative."
Amanda Jenkins, Global Director of Education for ECRU New York concurs, saying, "A minimum of 2
courses a year is a great place to start. The more one invests in themselves the more valuable they are to
both clients and employers."
R+Co education aims to reinvent the way hairdressing is taught by going back to basics, starting with
the classics. Focus is not just on “what?” but “why?”, the goal being to get the student to think, not just
watch. They are convinced that the salon professional should realize that there is no one way to achieve
an end result, and multiple techniques should be explored. Both the VISION ON and ELECTRIC
HOUSE events are in keeping with R+Co philosophy: the Legends Tour honors and is inspired by
hairdressing from the past, while Electric House is inspired by the future of hairdressing. It is equally
important to be well-versed in both to fully realize your own potential and develop a personal style.

Kao NYC
Joshua Wagner SEB MAN Design Team, Artist and Educator outlines things neatly, claiming that each
salon professional should participate in three events per year, focusing on Quality (inviting top expert to
hold an annual in-salon "banger" event for your staff), Adventure (any event that gets you out of your
creative comfort zone), and Excitement (organize your team, a partner, or a photographer to shoot your
work and enter them in competitions like the BEA’s or NAHA, purely for the fun and excitement of it)!
Goldwell professes that an effective approach to global success is to keep salon professionals engaged
through ongoing education on the latest products, and techniques and even business skills, both
through brand name academies and events. John Moroney, VP & Creative Director of Kao Salon
Division – Global explained, "We believe that the KAO Salon Network is a family, and as such our
academies are gathering places and community hubs, not just a place to go for classes." He continued,
"Our academies are home to our Master Series Programs. The Goldwell Master Colorist, Master Stylist
The Eufora Business
Intelligence is a Four-
Day transformative course
designed to empower salon
owners and managers to
maximize profits and sucess.
Held at the company’s
Advanced Training
Academy, at least two
members of the salon’s
leadership must attend to
focus on topics like Vision &
Culture, Staff Management,
Leadershop, Consumers,
and Numbers. Additional
information can be found at
Eufora.net
Eufora

and Master Texture Programs, and where where our Top Artists find a creative matrix to inspire our
stylists and clients." He sums it all up by saying, "We would rather invest in activities and education that
allows us to truly build a relationship with a stylist."
The Eufora Global Connection is always an inpirational and educational event on all levels, with top
experts covering everything from basic to advanced techniques and business building to the sharing of
edifying stories about their personal career journeys, while year-round education continues in the
Eufora Advanced Training Academy. Because education and training are an ongoing experience that
must never be neglected or put off.
Paul Mitchell
Paul Mitchell Schools
curriculum focuses
on technical skills
but also on a sense of
community, giving
back and paying
it forward. After
two months and
thousands of creative
“FUNraising” events,
Paul Mitchell Schools
announced the results
of their 2019 campaign
at a star-studded
Gala in Beverly Hills.
Raising $1.4 million
for eight national
charities and dozens
of local nonprofits,
they brought their
16-year total to over $21
million.
Left: Matrix believes that individuality should be celebrated, that differences
lead to stronger collaborations and hairdressers make the world a more colorful
place. The brand fosters this more colorful world with bilingual events like
Matrix Destination 2020.
Below: The Sam Villa brand doesn’t teach haircuts, they teach stylists how to
cut hair! And this year Artist Studio launches, a user friendly, online learning
platform consisting of a collection of curated videos accessed via membership.
Sam Villa
Matrix
education
7

Defying
time
Jane Fonda /Getty Images
Jodie Foster/Getty Images
With advances in care and cosmetic products, health
care and modern attitudes, we can continue looking
great... with a little help from our fave salon professional.
Today grey is the new black, and not only when speaking only about couture! Now that hair coloring
products offer an unlimited palette, endless possibilities thanks to new techniques, and are safer and easier
to use than ever before, the tables have been turned! Gen Z and Millennials are experimenting more with
color while their parents are more often than not embracing their gray hair, often opting for classic carefree
cuts and styling. Joanne Rempel, Color Development Manager at Eufora International focuses on the big
issue: “The architecture of hair design must be adapted to suit face shape and body structure. Lifestyle will
dictate how much time you want to budget. Are you an on-the-go gal with a regimen of wash, product and
run? Or do you set aside a little time with a blow-dryer and hot tools to create your look?”
8 dossier

Aging may bring some new challenges when it comes to hair, but nothing that can't be resolved in some way. Karen Gordon,
President, Cosmetologists Chicago, comments, “One in four women experience thinning hair by the time they are in their
forties due to stress, diet, hormones, the environment and hereditary factors, so I designed a protocol to create the best
environment for growing thicker, healthier hair. Extensions and hairpieces can also help enhance length and volume. Today,
when you purchase a hairpiece made with good quality hair and it is fitted properly, they can be completely undetectable!”
In addition to a little extra TLC, consult with your hairdresser about what cut&color is best for you. Rempel explains: “My
rule with my guest is... if you are growing out your natural color, you have to 'rock' it out with a slammin’ haircut. If you wish
to color your hair, it is all about tone. As our skin changes, so does the depth and tone of our skin. We must accommodate
these changes when selecting our hair color.”
Pravana
Dezigns by Tonya Victoria Richards/Village Photography
Paul Mitchell
Sebastian
Atlantis by R+Co
Courtesy of Cosmetologists Chicago
Sebastian Professional Lead International Stylist Anthony Cole
recommends Sebastian Mousse Forte for strong manageable hold with
long-lasting body and Sebastian’s Shine Define to help restore natural
shine. Of course one of the most important factors is moisture, for
both skin and hair. This is why R&Co came up with special superhydrating
Atlantis Shampoo and Conditioner with botanical oils and
extracts to restore moisture levels and keep hair smooth and shiny.

When it comes to cuts, you’re better off sticking to variations on a theme of classics - especially pixies, and
all variants of bobs. Lorrene Conino of Cosmetologists Chicago says, “Mid-length hair tends to be youthful...
Finer hair clients work better with edgy shorter styles to disguise their thinning hair.” Sebastian’s Anthony
Cole sees another advantage to bobs: “I like to give these clients bobs (shoulder length or higher) based on
their face shape, as this style allows their faces to get the most light.”
Indeed, many of our models and celebs here are sporting bobs and lobs, which can be amped up with waves
and texture, brushed forward or back, dressed up and dressed down - the ultimate in comfort and versatility.
Wella Professionals
George Papanikolas, Matrix Celebrity Stylist
Sometimes the rules
for trending styles
become unisex. Matrix
Haircare Artistic
Director George
Papanikolas confirms:
"If you still have a thick
head of hair with grey,
then it’s great to play
with the length of it,
especially on top. I
encourage guys to grow
it out longer on top.
That way they can use
a round brush to create
a smooth bouncy
blowout." Many celebs
with attitude sport
short and longer pixies
applying this same
principle and look
great!
Jamie Lee Curtis/Getty Images
Glenn Close/Getty Images

Are you reluctant to cut off your luscious long locks? They may require more care, but like Nicole Kidman
or the splendid Michelle Pfeiffer, if you’re willing to put in the time and effort, embrace who you are or who
you want to be. Nick Stenson, Director, Cosmetologists Chicago, observes, “I really feel beauty is ageless.
It’s all about giving our guests options that work with their lifestyle. As we age beauty is about embracing the
phase of life that you’re in and celebrating the journey. In regards to hair trends I feel that timeless/classic
shapes are always in style.”
Mego Ayvazian for Farouk Systems/CHI
Dezigns by Tonya Victoria Richards/Village Photography
Hair: Marilyn Vendittelli @Salon - INdustry Hair & Esthetics
Colorist: David Vendittelli/Photo: Kale Friesen
Nicole Kidman/Getty Images
Michelle Pfeiffer/Getty Images
dossier
11

The absolute winner of the first Nordic Hair Awards was Finnish hairdresser Harri Åkerberg from A.K.A.
Luova who conquered both Nordic Avant-garde Hairdresser of the Year and Nordic Hairdresser of the Year!
Pictured below, Samu Hirvas, Managing Director at Cutrin; Astrid Still, model; Harri Åkerberg; and Sergi
Bancells, International Editorial Director at Estetica Magazine and jury member. Right: Harri's winning image.
Nordic Stars
The very first Nordic Hair Awards and Expo held a fabulous
event in Copenhagen (Denmark) where more than 2,000
hair pros networked, connected and inspired each other.

Nordic Hair Awards' first edition presented a fabulous live competition where 47 finalists from all the Nordic countries took
part in nine different categories. Winners were announced at a crowded award ceremony at Lokomotivværkstedet in
Copenhagen. The biggest winner was Finland who received a total four awards, including the Nordic Hairdresser of the
Year title and Best Avant-Garde award for Harri Åkerberg; Women's Hairdresser of the Year, Aki-Matti Kallio; and Editorial
Stylist of the Year, Linda Lehto. Swedish Johan Kristensen and Sofie Heidenberg won, respectively, Men’s Hairdresser of the
Year and Colour Technician of the Year. Martina Rawet (Norway) was crowned Young Talent of the Year; Park Styling / Hair
Construction Academy (Denmark) won Best Salon Design and Katrin Sif Jónsdóttir is the Icelandic Hairdresser of the Year.
On top of the awards, this one-day
event was packed with 11 hair shows on
Main Stage, 4 intimate shows on Live
Stage, and several mini shows around
the venue. Main Stage shows included
HeadBrands, L’Oréal Professionnel x
Björn Axén, American Crew and Aveda
Artistic Team, just to name a few.
At the expo, more than 80 suppliers from the Nordic
hair industry presented their latest products and
techniques on the floor. Meanwhile, the Live Stage
featured awe-inspiring presentations by Revlon
Professional, Alterna, American Crew, Kevin
Murphy, Schwarzkopf Professional and many more.
events
13

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MODA
INT’L
ESTETICA
MASTER
CLASS
ERROL DOUGLAS
TOM CONNELL
@ TREVOR SORBIE ART TEAM DMITRY VINOKUROV X-PRESION
In November, Turin will be the world capital of hairdressing. Under the spotlights, for the tenth edition of On Hair Show & Exhibition, 30
international non-stop shows and novelties by the brands. Top-event, the Estetica Master Class. Four stylists of world renown - on stage -
to illustrate the iconic looks of their careers. We introduce them to you here...
A novembre, Torino sarà la capitale mondiale dell’hairdressing. Sotto i riflettori, per la decima edizione di On Hair Show & Exhibition, 30 show
internazionali no-stop e novità dai brand. Top-event, l’Estetica Master Class. Quattro stilisti di fama mondiale - on stage - a illustrare i look iconici
della loro carriera. Scopriamo chi sono...
Im November wird Turin zur Welthauptstadt des Friseurhandwerks. Im Mittelpunkt der zehnten Ausgabe der On Hair Show & Exhibition stehen
30 internationale Nonstop-Shows und Brand-News. Die Estetica Master Class – ein Top-Event. Vier international renommierte Designer
präsentieren auf der Bühne die Kultlooks ihrer Karriere. Lassen Sie uns herausfinden, wer sie sind...
En novembre, Turin sera la capitale de la coiffure. Sous le feu des projecteurs, pour la 10e édition du On Hair Show & Exhibition, 30 shows
internationaux non-stop et toutes les nouveautés des marques. Un évènement top niveau, l’Estetica Master Class. Quatre coiffeurs de renom
international – sur scène – pour illustrer les looks emblématiques de leur carrière. Découvrons ensemble qui ils sont...
En noviembre, Turín será la capital mundial de la peluquería. Bajo los reflectores, para la décima edición de On Hair Show & Exhibition,
30 show internacionales non-stop y novedades de las mejores marcas. Top event, la Master Class de Estetica. Cuatro estilistas de fama mundial
- on stage - para ilustrar los looks icónicos de sus carreras. Averigüemos quiénes son...

ERROL DOUGLAS
“
I would describe myself as a technical
excellence hairdresser, an all-rounder, in live shows
and photographic collections.
”
Errol Douglas MBE

Hair: Lorem ipsum Doledar
Photo: Adlrem Ipumer
Make-up: Antera Dolupre
Styling: Alenaus Bauhaus

THE WORLD OF ERROL DOUGLAS
ESTETICA
MASTER
CLASS
A stylist of reference of British hairdressing for more
than 30 years, Errol Douglas is one of the 5 Ambassadors
& Patron of Honour of the Fellowship for British
Hairdressing and hair guru for numerous stars in the
world of music, fashion, and cinema. A winner of several
of the most coveted prizes in the world, he is loved by the
British media and young people.
Stilista di riferimento del mondo British da più di 30
anni, Errol Douglas è uno dei 5 Ambassador & Patron of
Honour del Fellowship for British Hairdressing e hair guru
di numerose star del mondo della musica, della moda e
del cinema. Vincitore di svariati premi tra i più ambiti al
mondo, è amatissimo dai media britannici e dai giovani.
Errol Douglas ist seit mehr als 30 Jahren ein
Bezugspunkt in der britischen Modewelt und einer der
fünf Botschafter und Patron of Honour des Fellowship for
British Hairdressing sowie Haar-Guru zahlreicher Stars
aus der Welt von Musik, Mode und Kino.
Der Preisträger zahlreicher der begehrtesten
Auszeichnungen der Welt wird von den britischen Medien
und jungen Menschen geliebt.
Modèle pour tous les coiffeur-ses en Grande-Bretagne
depuis plus de 30 ans, Errol Douglas est l’un des 5
ambassadeurs et Patron of Honour du Fellowship for
British Hairdressing ainsi que gourou du secteur pour de
nombreuses personnalités du monde de la musique, de
la mode et du cinéma. Gagnant de multiples prix parmi
les plus convoités, il est très aimé des médias anglais et
des jeunes.
Estilista de referencia del mundo British desde hace más
de 30 años, Errol Douglas es uno de los 5 Ambassador &
Patron of Honour del Fellowship for British Hairdressing y
el gurú del cabello de numerosas estrellas del mundo de
la música, la moda y del cine. Ganador de varios premios
entre los más codiciados del mundo, es muy amado por
los medios de comunicación británicos y por los jóvenes.
Site: erroldouglas.com
Facebook @ erroldouglasldn
Instagram @ erroldouglasldn
Discover more on
Errol Douglas

“
TOM CONNELL
@ TREVOR SORBIE ART TEAM
Creating a show or shoot concept takes so much time, effort
and commitment, the only way l feel it’s worthwhile is to do
something I find unique. If I were in the audience or looking at
an image, what would hold my interest? That process is what I
measure all of my work up against.
”
Tom Connell

THE WORLD OF TOM CONNELL
ESTETICA
MASTER
CLASS
The Artistic Director of the Trevor Sorbie Art Team
and passionate trainer, Tom Connell boasts strong
professional ethics and a great strategic vision. Fashion,
culture, and inspiration are the foundation of his works.
His artistic team is visionary, original and evolving
continuously. On stage @ On Hair Show & Exhibition with
the Special Colorist Giuseppe Stelitano.
Direttore Artistico del Trevor Sorbie Art Team e
appassionato formatore, Tom Connell affianca una forte
etica professionale a una grande visione strategica.
Fashion, cultura e ispirazione sono alla base dei suoi
lavori. Il suo team artistico è visionario, originale e
in continua evoluzione. On stage @ On Hair Show &
Exhibition con lo Special Colorist Giuseppe Stelitano.
Als Künstlerischer Leiter des Trevor Sorbie Art Teams und
leidenschaftlicher Ausbilder verbindet Tom Connell eine
starke Berufsethik mit einer großen strategischen Vision.
Mode, Kultur und Inspiration sind die Basis seiner Arbeit.
Sein künstlerisches Team ist visionär, originell und in
ständiger Weiterentwicklung.
Auf der Bühne der @ On Hair Show & Exhibition mit dem
Special Colorist Giuseppe Stelitano.
Directeur artistiques du Trevor Sorbie Art Team et
formateur passionné, Tom Connell soutient une forte
éthique professionnelle empreinte d’une grande vision
stratégique. Mode, culture et inspiration sont à la base
de ses travaux. Son équipe artistique est visionnaire,
originale et en continuelle évolution. Sur scène à
l’On Hair Show & Exhibition avec le coloriste spécialiste
Giuseppe Stelitano.
Director Artístico de Trevor Sorbie Art Team y formador
apasionado, Tom Connell combina una fuerte ética
profesional con una gran visión estratégica. Moda, cultura
e inspiración son la base de sus trabajos. Su equipo
artístico es visionario, original y en continua evolución.
On stage @ On Hair Show & Exhibition con el Special
Colorist Giuseppe Stelitano.
Site: trevorsorbie.com
Facebook @ tom.connell.505 - @TrevorSorbie
Instagram @ tomconnell - @trevorsorbie
Discover more on
Tom Connell
@ Trevor Sorbie
Art Team

DMITRY VINOKUROV
“
I’m a very observant person. I like to look at people, nature,
architecture... I draw my inspiration from different situations.
You have to overcome insecurities, obstacles, restrictions
or any set rules. Then life itself and one’s attitude toward it
are inspirational. Dmitry Vinokurov
”

THE WORLD OF DMITRY VINOKUROV
ESTETICA
MASTER
CLASS
Der internationale Trendsetter, Gründer der Open
Academy International Vinokurov & Friends und
Präsident von Intercoiffure Mondial Russland, ist bekannt
für seine große Kreativität und seine ganzheitliche
Fähigkeit. Er ist der erste russische Friseur, der auf der
Alternative Hair Show auftritt und engagiert sich sehr
im Wohltätigkeitsbereich. So gründete er zugunsten von
leukämiekranken Kindern in seinem Heimatland die
Stiftung „We are with you“.
International trendsetter, founder of the Open Academy
International Vinokurov & Friends and president of
Intercoiffure Mondial Russia, Dmitry is famous for his
extraordinary creativity and capacity to engage crowds.
The first Russian hairdressers to perform at the Alternative
Hair Show, he is very active in the charity sector where he
established the “We are with you” foundation, to benefit
children with leukaemia in his homeland.
Trendsetter internazionale, fondatore dell’Open Academy
International Vinokurov & Friends e presidente di
Intercoiffure Mondial Russia, è famoso per la sua grande
creatività e capacità aggregativa. Primo parrucchiere
russo ad esibirsi all’Alternative Hair Show, è molto attivo
nel settore della beneficienza, nell’ambito del quale ha
dato vita alla fondazione “We are with you”, a favore dei
bambini con la leucemia nel suo Paese d’origine.
Faiseur de tendances internationales, fondateur de l’Open
Academy International Vinokurov & Friends et président
d’Intercoiffure Mondial Russie, il est renommé pour sa
grande créativité et sa capacité d’agrégation. Premier
coiffeur russe à s’exhiber à l’Alternative Hair Show, il
est très actif dans le secteur de la bienfaisance, dans le
cadre duquel il a donné vie à la fondation « We are with
you », en faveur des enfants atteints de leucémie dans
son pays natal.
Trendsetter internacional, fundador de la Open Academy
International Vinokurov & Friends y presidente de
Intercoiffure Mondial Russia, es famoso por su gran
creatividad y capacidad agregativa. Primer peluquero
Ruso en actuar en el Alternative Hair Show, es muy activo
en el sector benéfico, creando en su país de origen la
fundación “We are with you”, a favor de los niños con
leucemia.
Site: oai.academy
Instagram @ dmitriy_vinokurov
Facebook @ Vinokurov.promo - @ oaVinokurovAndFriends
Discover more on
Dmitry Vinokurov

X-PRESION
“
We are the first worldwide company dedicated to R + D + i. Express,
Create and Disseminate is our mission. X-presion was born out of a
personal desire that drives us to bring innovation and enthusiasm to the
hairdressing industry. Seeing our techniques replicated by hairdressers
”
around the world is the greatest form of recognition we can have.

THE WORLD OF X-PRESION
ESTETICA
MASTER
CLASS
Marco Antonio Restrepo, Jorge Cáncer, Jose Luis
Almendral and Kasper Thomas: a team of explosive
creativity, of huge innovative capacity in terms of research
(like the revolutionary colouring technique #xpresionpixel)
and training. The artistic group originally from Madrid
contributed to the growth of the highest level of this sector,
involving parallel fields like music, video, and photography.
Present at the top sector events, they also enjoy huge
success on social with millions of impressions.
Marco Antonio Restrepo, Jorge Cáncer, Jose Luis
Almendral e Kasper Thomas: un team dalla creatività
esplosiva, di grande capacità innovativa in termini di
ricerca (come la rivoluzionaria tecnica di colorazione
#xpresionpixel) e formazione. Il gruppo artistico originario
di Madrid ha contribuito alla crescita del settore ad
altissimi livelli, coinvolgendo ambiti paralleli quali musica,
video e fotografia. Presenti agli eventi-top del settore,
spopolano anche sui social con milioni di impressions.
Site: x-presion.eu
Facebook @xpresionproducciones
Instagram @xpresioncreativos
Marco Antonio Restrepo, Jorge Cáncer, Jose Luis
Almendral und Kasper Thomas: ein Team mit enormer
Kreativität, großer Innovationskraft im Bereich der
Forschung (wie die revolutionäre Färbetechnik
#xpresionpixel) und Ausbildung. Die aus Madrid
stammende Künstlergruppe hat zum Wachstum des
Sektors auf höchster Ebene beigetragen, wobei sie
gleichrangige Medien wie Musik, Video und Fotografie mit
einbeziehen. Sie sind bei den wichtigsten Veranstaltungen
der Branche präsent und auch in sozialen Netzwerken
mit Millionen von Inhalten erfolgreich vertreten.
Marco Antonio Restrepo, Jorge Cáncer, Jose Luis
Almendral et Kasper Thomas : une équipe à la créativité
explosive et à la grande capacité d’innovation en termes
de recherche (comme la technique révolutionnaire de
coloration #xpresionpixel) et de formation. Le groupe
artistique venant de Madrid a contribué à la croissance
du secteur à de très hauts niveaux, en impliquant des
secteurs parallèles comme celui de la musique, de la
vidéo et de la photographie. Présents aux évènements
top niveau du secteur, ils font aussi des ravages sur les
réseaux sociaux avec des millions d’impressions.
Marco Antonio Restrepo, Jorge Cáncer, Jose Luis
Almendral y Kasper Thomas: un equipo con creatividad
explosiva, de gran capacidad innovadora en términos
de investigación (como la revolucionaria técnica de
coloración #xpresionpixel) y formación. El grupo artístico
originario de Madrid ha contribuido al crecimiento del
sector a niveles muy altos, involucrando áreas paralelas
tales como música, video y fotografía. Presentes en
los principales eventos del sector, también son muy
populares en las redes sociales con millones de
impressions.
Discover more on
X-presion

AUTUMN
AUTUMN
Hair: Steph Meyer
Photo: Anniss + Bartion
Make-up: Charlotte Ravet
Styling: Rachel Kaufman

Hair: Box Hill Institute Educators
Photo: Milos Mlynarik
Make-up: Box Hill Institute Educators
Styling: Jessica Jade Fashion
How can this new autumn mood be interpreted? What palette should we rely on to create new
feminine stories every day? Make your move in total creative freedom. Listen with your eyes,
feeling a different philosophy between your fingers. Your own.
Come interpretare il new sentiment d’autunno? A che palette affidarsi, per creare ogni giorno
nuove storie al femminile? Fate il vostro gioco, in totale libertà creativa. Ascoltando con gli
occhi, sentendo tra le dita, una filosofia differente. La vostra.
Wie lässt sich die neue Herbststimmung ausdrücken? Mit welchen Farben erzählen Sie jeden
Tag neue Frauengeschichten? Lassen Sie Ihrer Kreativität freien Lauf. Lauschen Sie mit Ihren
Augen und spüren Sie eine völlig neue Philosophie zwischen Ihren Fingern. Ihre eigene.
Comment interpréter ce nouveau sentiment d’automne ? À quelle palette de couleurs faire
confiance pour créer, jour après jour, de nouvelles histoires au féminin ? Créez votre propre
jeu, avec un esprit créatif sans limites. En étant à l’écoute avec les yeux, en sentant entre les
doigts une philosophie autre. La vôtre.
¿Cómo interpretar il new sentiment otoñal? ¿En qué paleta inspirarse para crear cada
día nuevas historias en clave femenina? Haced vuestro juego, en total libertad creativa.
Escuchando con los ojos, sintiendo entre los dedos una filosofía diferente. La vuestra.

AUTUMN
Hair: Bridie Meehan
Photo: Karla Majneric
Make-up: Georgia Ramman
Stylist: Karly Brown

Hair: Paula Hibbard
Photo: David Mannah
Make-up: Rachael Montgomery
Styling: Josie McManus

AUTUMN
Hair: Team Twins
Photo: Petra Holland
Make-up: Darien Touma
Styling: Annet Veerbeek

Hair: Nichola Lovell
Photo: Anniss&Barton
Make-up: Emma Van Breugel
Styling: Leroy Lorenzo

AUTUMN
AUTUMN
Hair: Toni&Guy McMahons Point
Technlogical colours
Natural inspiration
Hair: Lyndall Vile/Photo: Milos Mlynarik/Make-up: K. Hopwood/Styling: L. Ross
Something new arrives from unprecedented combinations. The
techno-innovation of pigment research is personified in inspiration by
nature, borrowing ideas from reality. Wine red strands. Orange to be
drunk. Metallic to shine. Autumn nuances for gourmets.
Il new deal arriva dall’accostamento inconsueto. L’innovazione tecno
della ricerca nei pigmenti si umanizza nell’ispirazione nature, che
ruba le idee alla realtà. Ciocche vino rosso. Arancio da bere. Metallo
per brillare. Nuance d’autunno per gourmet.
Der neue Look entsteht aus einem ungewöhnlichen Mix. Die
technologische Innovation der Pigmentforschung bezieht ihre
Inspiration aus der Natur, deren Ideen der Realität entstammen.
Haarsträhnen in Rotwein. Ein orangefarbenes Getränk. Glänzendes
Metall. Herbstnuancen für Gourmets.
Le nouvel accord de l’alliance inhabituelle. L’innovation technique de
la recherche dans les pigments s’humanise dans l’inspiration nature
qui soutire les idées à la réalité. Des mèches lie de vin. De l’orange
à boire. Du métal pour briller. Des nuances d’automne pour fins
gourmets.
El new deal viene de la combinación inusual. La innovación tecno de
la investigación de pigmentos se humaniza en la inspiración nature,
que roba ideas de la realidad. Mechones color vino. Naranja para
beber. Metal para brillar. Tonos otoñales para gourmets.

Hair & Colour: Mat Johnson
Photo: David Mannah
Make-up: Pablo Morgade
Styling: Josie McManus

Hair: Paul Mitchell®
Professional Hair Color
Photo: Pasquale Abbattista
Make-up: Barbara Bonazza
Styling: Angela Marcato
Produced by Estetica Magazine

Hair: Pop Academy Team
Photo: Vlad Andrei Gherman
Make-up: Ioana Simon
Styling: Smaranda Almasan
AUTUMN

AUTUMN
Hair: David Murray
Photo: Tony Le Britton
Make-up: Roseanna Velin

Hair: Huub Eysink/Photo: Ivo de Kok/Make-up: J. Pietrzak/Styling: S.Eysink
Hair & Colour: Laurent & Carole Voisinet/Photo: Pascal Latil/Make-up: M. Miteva & M. Charot/Styling: V. Suchet & P. Latil
Liquid energy
Fire and
flames
A courageous act. For those who enter a salon determined to come
out looking different, more beautiful. For those who work in the salon
with the daily responsibility of making dreams come true, with nothing
but shears and colours. The objective? Innovate while personalising.
Atto di coraggio. Di chi va in salone con l’obiettivo di uscire diverso,
acquisendo in bellezza. Di chi in salone ci lavora, con la responsabilità
quotidiana di realizzare sogni. Forbici e colore gli alleati.
Ambìto l’obiettivo: innovare personalizzando.
Mut beweisen ... all diejenigen, die mit dem Wunsch zum Friseur
gehen, durch eine Veränderung neue Schönheit zu erlangen und
all diejenigen, die tagtäglich im Friseursalon arbeiten, um Wünsche
Wirklichkeit werden zu lassen. Schere und Farbe als Verbündete.
Angestrebtes Ziel: Neues durch Individualität.
Acte de courage. De celle qui va au salon dans l’objectif d’en
ressortir différente, belle. De celui-celle qui travaille au salon, avec
la responsabilité quotidienne de réaliser les rêves. Les ciseaux et les
couleurs, des alliés. L’objectif, ambitieux : innover en personnalisant.
Acto de coraje. De quién acude al salón con el objetivo de salir
diferente, ganando en belleza. De quién trabaja en el salón, con la
responsabilidad diaria de hacer realidad los sueños. Tijeras y color los
aliados. El objetivo: innovar personalizando.

AUTUMN
Hair & Artistic Direction:
Claude Tarantino
Photo: Jules Egger
Products: L’Oréal Professionnel

Hair: Revlon Professional®

AUTUMN
Hair & Colour: Stevie Corthine
Photo: David Mannah
Make-up: Pablo Morgade
Styling: Josie McManus

Hair: Candice McKay
Photo: John Rawson
Make-Up: Maddie Austin
Styling: Jamie Russell

Hair & Artistic Direction:
Danny Pato
Photo: Mara Sommer
Make-up: Kiekie Stanners
Styling: Danny Pato
& Rachel Morton

Hair: Barry Maddocks
& Amy Sultan
Photo: Philip Veitch
Make-up: Geena Dinnis
Styling: Lewis Robert Cameron
AUTUMN

Hair: Debbie G/Colour: Billi Currie Team/Photo: Kayt Webster-Brown/Make-up: Faye Marie
Inner reflections
Retro allure
From chestnut to caramel corn, passing through bronze, coffee and
chocolate. Brunettes have the upper hand in September. A selection
of nuances, versatile by nature. Honey and caramel go hand in hand,
igniting in copper, more subtle in coffee tones.
Dal castagna al marron glacé, passando per bronzo, pigna e
cioccolato. Il castano a settembre gioca in casa. Nuance d’elezione, è
versatile per indole. Si accompagna a miele e caramello, si incendia
nel rame, si tranquillizza nei toni del caffè.
Von der Kastanie bis zur glasierten Marone, über Bronze, Pinienzapfen
und Schokolade. Die Kastanie darf im September nicht fehlen. Die
bevorzugte Nuance ist naturgemäß vielseitig einsetzbar. Sie passt gut
zu Honig und Karamell, fängt Feuer mit Kupfer und beruhigt sich mit
den Nuancen von Kaffee.
Du châtain au marron glacé, en passant par le bronze, pomme de pin
et chocolat. Le châtain, en septembre, est chez lui. Avec ses nuances
privilégiées, il est polyvalent de par nature. Il accompagne le miel et le
caramel, s’enflamme dans le cuivre et se détend dans les tons café.
Desde el castaño al marron glacé, pasando por el bronce, piña y
chocolate. El castaño en septiembre juega en casa. Nuance de
elección, es versátil por índole. Va bien con miel y caramelo, se
enciende con el cobre, se calma en los tonos del café.
Hair: James Earnshaw for Bad Apple Hair Art Team/Photo: Tom Goddard/Make-up: Kate Reynolds

AUTUMN
Artistic Direction: Fabien Provost
Hair: Fabien Provost,
Alexandrine Piel, Ludovic Chapalain
Photo: Adel Awad
Make-up: Charlotte Willer
Styling: Chloé Dugast

Hair & Colour: Ludovic Chapalain,
Jérôme Ponthieu, Raynald Bernard
Make-up: Natacha Maillard
Styling: Virginie Fauconnier
Photo: Bruno Juminer

Hair: Candice McKay
Photo: John Rawson
Make-Up: Maddie Austin
Styling: Jamie Russell
AUTUMN

AUTUMN
Hair: Brandon Messinger
Photo: Deborah Selwood
Make-up: Priscilla Messinger

Hair: Laurianne Baesa
& Damien Dussert
Photo: Pawel Wylag
Make-up: Izabela Szelagowska
Styling: Joanna Wolff

Sweet geometries
Bauhaus brushtrokes
Hair: Bill Tsiknaris/Colour: Chris Tsiknaris/Photo: David Mannah/Make-up: P. Morgade/Styling: J. McManus
Hair: Laurianne Baesa & Damien Dussert/ Photo: Pawel Wylag/Make-up: I. Szelagowska/Styling: J. Wolff
Even the ultimate classic, the bob, feels the change of season. It
leaves micro-fringes and tousled looks behind to welcome texturized
styling and more aware looks. Colour takes all or seeks contrasts.
Designer brushstrokes.
Anche l’evergreen per eccellenza, il carré, sente il cambio di
stagione. Abbandona micro-frange e décoiffé estivi a favore di styling
texturizzati e look più consapevoli. Il colore si prende tutto o va a
contrasto. Pennellate di design.
Auch der Bob – Evergreen par excellence – spürt den
Jahreszeitenwechsel. Verzichten Sie auf Mikroponys und
sommerliches Décoiffé und bevorzugen Sie ein texturiertes Styling
und bewusstere Looks. Die Farbe gibt entweder den Ton an oder wird
zum Kontrast. Ein Anstrich mit Design.
Même le plus classique des classiques, le carré ressent le changement
de saison. Au placard les mini-franges et les décoiffés d’été en faveur
des coiffages stylisés et des looks plus conscients. La couleur prend
tout ou est en contraste. Des coups de pinceau de design.
Hasta el evergreen por excelencia, el carré, siente el cambio de
temporada. Abandona micro-flequillos y décoiffés de verano en favor
de un estilo texturizado y un look más consciente. El color lo llena
todo o es contraste. Pinceladas de design.

AUTUMN
Hair: Equipe Artistique Vog Coiffure
Photo: Weronika Kosinska
Make-up: Izabela Szelagowska
Styling: Joanna Wolff

AUTUMN
Hair: Justin Pace for
Papas & Pace Artistic Team
Colour: Justin Pace
Photo: John Rawson
Make-up: Lang Nguyen
Styling: Jamie Russell

Hair: Eric Zemmour
Photo & Make-up:
Stéphan Gagnard
Styling: Yulia Moatti

Artistic Direction:
Angelo Seminara for Davines
Colour: Équipe Angelo Seminara
Photo: Andrew O’Toole
Make-up: Daniel Kolaric
Styling: Niccolo Torelli

Hair: Laurianne Baesa
& Damien Dussert
Photo: Pawel Wylag
Make-up: Izabela Szelagowska
Styling: Joanna Wolff
AUTUMN

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as seen in “Best In Italy”
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MYARTEGO.COM

as seen in “Best In Italy”
martom.it
Adv Martom.indd 1 02/09/19 11:04

Amazing
Watanabe
Hair ’19/’20
What’s new in hair for this autumn-winter?
The minimalist chignon and totally straight
are out in favour of braids, XL volume, and
flat waves. Accessories abound. Along with
a certain flair for overdoing it... Laura Castelli
Louis Vuitton
Louis Vuitton Loewe Manish Arora
Contemporary Couture. On the runways of Paris there is a
fresh breath of tailoring. And backstage, double the time is
dedicated to hair, the ultimate accomplice for completing
the looks. The revival of accessories. From metal headbands
to floral hairpins.
Catwalks Photos: IMAXtree.com/Andrea Adriani

as seen in “Best In Italy”
MOSSA
THE NEW HAIR
TEXTURING REVIVAL
MOSSA
Luxury Hair Pro presents the New
Mossa Texture-Waving System that is
Thio and Ammonia free and respects
hair structure in total safety.
BOOSTER PLEX
& SEA COMPLEX
The Mossa formulas have been
updated and enriched with Booster Plex,
which guarantees total protection of the
scalp and hair during application and the
Sea Complex leaves the hair nourished,
conditioned and protected from external
aggressions. In addition, the Color
Protect preserves hair color during and
after the treatment.
WAVING SYSTEM
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GreenLightItalia.Official
greenlightofficial01
greenlight.it
Powered by
best in italy_gl_mossa_singola copia.indd 1 10/07/19 17:11

Paco Rabanne Rick Owens
Paris
Focus on
Chanel
Yamamoto
Yamamoto
Balmain
Marine Serre
catwalks
69

as seen in “Best In Italy”
Alta Sartoria Italiana
Collection
www.ceriotti.it
Adv CERIOTTI.indd 1 02/09/19 11:07

Milan
Versace Byblos Vivetta
Moschino
Focus on
Iceberg

as seen in “Best In Italy”

Prada
Moura
Iceberg
Dolce&Gabbana
Gucci
Dolce&Gabbana
Fendi
Emporio Armani
It’s all or nothing in the fashion capital of Italy. A noticeable
penchant for extravagance, at least when it comes to hair.
On stage, spaces are dominated by extra volume. A nod to
the Eighties, but with glamour. Focus on sectioning,
geometric and vertical. Short hair is still in style, if there are
interesting micro-details.
catwalks
73

as seen in “Best In Italy”

Pushbutton
Bora Aksu
Mark Fast
Raving hair in London. Hair is anything but routine,
revelling in new-found freedom. Braids become a facial
feature, quiffs stand up straight. Hints of the avant-garde
in chignons that are half updos and half pony tails.
Surrealistic touches add a touch of spice...
Wickstead
Erdem
JW Anderson
Pushbutton
Awake

as seen in “Best In Italy”

Simone Rocha
Eudon Choi
JW Anderson
Pushbutton
London
Focus on
Kiko Kostadinov
Jakubowski
Izzue

as seen in “Best In Italy”

New York
Caafd Kim Shui Sies Marjan
Jeremy Scott
Focus on
Chromat

as seen in “Best In Italy”
ESTETICA 21X30.indd 2 24/06/19 22:49

Jonathan Cohen
Wonder hair, in the Big Apple. From Manga-style to corn
rowing to demi-chignons found in dime novels. There's
all this and more. Special effects in styling and colour,
a winning combination for looks inspired by street-art.
Graffiti d’autore.
Prabal Gurung
Prabal Gurung
Collina Strada
Priscavera
Anna Sui
Caafd
Luar
catwalks
81

Gold
Situated in Nishinomiya-City,
Japan, in the residential Hyogo
prefecture; the GOLD salon is
a 161 sqm space with a design
concept that lends itself to
engagement and communication.
Zen inside!
Two beautiful Japanese salon interiors with equipment by
Takara Belmont; both with an ambience that lends itself to
an enriched state of mindfulness and well-being. Gary Kelly

Opting for a monotone interior with gold as a point of interest, GOLD offers a simple, yet luxurious salon ambience.
To avoid having to always communicate via a mirror, GOLD incorporates a counter where stylists and their clients
can communicate face-to-face. PERCHA (think ‘perch’!) is designed to offer a space where people can gather around a
wooden counter. Wall arches break up the space while keeping it integral thanks to one long wall board. Plants placed
between each work-station provide a reassuring sense of semi-privacy and disconnection.
Percha
Located in the residential Nara
prefecture, Japan, the PERCHA
salon is a 76 sqm space that
combines the warmth of wood
with the practicality and
simplicity of minimalism.
design
83

as seen in “Best In Italy”
Every woman is UNIQUE
and so is her treatment
A UNIQUE EXPERIENCE
“…customize every haircare
treatment with INFUSION”
Elgonofficial
www.elgoncosmetic.it

Sustainable
success
Attendance numbers rise at Cosmoprof
Worldwide Bologna 2019 including more
overseas visitors, as the event becomes
a reference point for the beauty industry.
Cosmoprof Worldwide Bologna 2019 enjoyed a record turnout this year, with more than
265,000 industry attendees, 3,033 companies from 70 countries and a 10% increase in the
number of visitors from abroad. Environmental sustainability and the circular economy were
the two main talking points of the event - proving to be the subjects of over 30 talks planned
by the Service Centre included in initiatives such as NO. CO. – No Compromise of
Cosmopack Factory. Gianpiero Calzolari, CEO of BolognaFiere, was on hand to launch this
year's event: “Cosmoprof now reaches all the world with events on every continent," he
declared. "Following developments in Europe as a result of the acquisition of Health & Beauty,
we are ready to expand even further, with the support of the Italian Ministry of Economic
Development, ICE and Cosmetica Italia.” Once again this year, the Cosmoprof Awards and
Cosmopack Awards recognised products, formulas, packaging and design in the beauty
industry. Another great success was the “Leonardo Genius and Beauty” show - held as a
joint-venture by Cosmetica Italia, Accademia del Profumo and Cosmoprof to celebrate the
500th anniversary of the death of Leonardo da Vinci. The third edition of the United Barbers
Show also enjoyed notable success. Other news from the fair was the inauguration of the new
number 37 pavilion, dedicated specifically to hair. On the Estetica stand, publisher Roberto
Pissimiglia made presentations to the winners of two important awards: the AIPP Grand
Trophy to Angelo Seminara, and the third edition of HPA, the first Italian acknowledgement
dedicated to professional products.
(above): Angelo Seminara, winner of the AIPP
Grand Trophy Award 2018-2019, with (l) Roby
Pissimiglia and (r) Sergi Bancells.
The new women’s network '505 Parrucchiere
è donna' held two meetings at Cosmoprof,
organised in partnership with
EsteticaNetwork and Cosmoprof
http://www.5zero5.it/
events
85

Changing
the game
Nazih, a 21st-century ultra-modern
game-changer, merges trailblazing
concepts, technology, & trends in the
beauty industry to give all its valued
customers novel and personalized
beauty products.
Keeping up with
Gen Z and Millenial
market trends
Nazih Hamad, Managing
Director, is determined to
achieve enduring customer
satisfaction through a
comprehensive range of brands
and products, high quality
services, and added value.
Nazih sells bespoke beauty
products that target Gen
Z and Millennials,
addressing their
tech-savvy purchases
oriented toward
e-commerce. Indeed,
Nazih's marketing channels apply a
game-changing concept, catering to
customer demands by choosing
distinct ideas and products that fit
their exact specifications and are
formulated through intricate logic.
These products are then delivered
to the customer's door thanks to a
subscription-based marketing
paradigm and the use of apps.
These enablers of the new bespoke
model require robust technology,
highly-trained and qualified
professionals and an open supply
chain management model based on
ethical and socially responsible
values. Such a supply chain adds
effectiveness at each stage of the
process and uses this opportunity
to satisfy the actual needs of
customers, rather than providing
them with static products driven by
a ‘one size fits for all’ mantra.
Health, emotions, nutrition,
satisfaction, and beauty are at the
foundation of these products,
formulated to guarantee the best
holistic results for each customer.
WHY CHOOSE NAZIH?
As the pioneer of the professional
beauty industry in the Middle East
& North Africa (MENA) region,
Nazih is the only active promoter
of ‘Mass Sustainability’, to keeping
86 profile

The MENA region has
awakened to see the opening of
the huge markets of Saudi
Arabia and the momentous
disowning of cultural taboos
that is expected to boost the
beauty market.

Total commitment to
social responsibility &
sustainability is key
the environment safe and reducing
carbon and other harmful
emissions. Input is also provided to
suppliers for improving the
biodegradability of all products.
This role is fully endorsed by
world leaders in professional
beauty, which makes Nazih the
largest and the most sought after
marketer of beauty products in
the Arab world and MENA region.
It must also be remembered that
Millenials and Gen Z are highly
aware of brand image, trends
and movements in the global
beauty industry along with the
environmental and ethical issues.
This is why Nazih dialogs with
Millenials and the Gen Z using the
language of technology and most
popular social platforms like
Instagram, YouTube, Snapchat,
Facebook, Twitter etc. - for a direct
connection where thoughts, beliefs,
requirements, and advice can be
shared. Nazih also adheres to the
status quo through traditional
marketing techniques and tools to
better serve and support its large
base of conventional customers.
Moreover, Nazih’s dynamic web
portal provides vlogs and beauty
blogs that provide virtual reality
experience to Millennials, Gen Z,
and conventional customers.
More than 100,000 salons
and beauty parlours &
just as many walk-in
customers are managed
through different loyalty
programs based on
customer classification.

ADDED VALUE
With a robust supply chain
management system that relies
on advanced technology and
professionalism, the company is
able to successfully serve more
than 100,000 salons and beauty
parlours. Nazih ensures a reduced
carbon footprint and an ecofriendly
supply chain from
procurement to the last member
in chain: the customer. Even the
infrastructure is based on
sustainable principles and efficient
architectural models that reduce
fuel consumption and other
valuable resources.
The logistics system features a
hi-tech tracking process that
ensures timely delivery of the
products as promised.
The company’s logistics team
supplies products to customers
using more than 1000 multipurpose
vehicles (MPVs) which
are highly fuel efficient and
are used for both sales visits and
product delivery.
profile
89

The experts at Dancoly
discovered long ago that
essences extracted from
deep-sea seaweeds and
various biological active
ingredients has amazing
repairing effect on the hair.
Their Angel Deep Sea Series
provides a range of beautifully
enriched products specifically
created to answer the needs of
every client. Today, beauty and
fashion companies place great
importance on the "eco-friendy"
concept in the realisation of new
products. Respect for the
environment and love of hair are
the two pillars of the philosophy of
Dancoly Paris. The brand's
products offer alternative care
of the deep!
For intelligent beauty
and a committed
approach the Angel
Deep Sea Series
presents a natural and
ecological solutions.
Angels
solutions focused on healthy, shiny
hair. Pure, natural and ecological
Best seller of the Dancoly Paris
brand, the Angel Deep Sea Series
has quickly found its market in
more than 60 countries and is now
distributed in more than 6,000
salons in London, Paris, New York,
Tokyo, Hong Kong, Sydney,
Toronto , Auckland, Shanghai,
Dubai and many more cities. The
brand has acquired in a very short
time a reputation for quality and
efficiency around the world.
DEEP SEA RANGE:
INTENSE HAIR CARE
Angel Deep Sea Series features
Padina Pavonica extract from the
Mediterranean Sea which
stimulates the growth of collagen
and helps maintain a healthy scalp.
Respect for the
environment and
love of hair are the
two pillars of the
philosophy of
Dancoly Paris.

Padina Pavonica’s is one of the active ingredients
in the range and its proven anti-aging and intense
hydration properties will improve the hair's
strength and elasticity leaving hair healthier,
shinier and more hydrated.
Padina Pavonica’s proven antiaging
and intense hydration
properties will improve the hair's
strength and elasticity leaving hair
healthier, shinier and more
hydrated.
BESPOKE SOLUTIONS
FOR HAIR NEEDS
Each and every client has very
specific hair requirements and the
Angel Deep Sea Series always
provides the perfect combination.
A top favourite is Red Angel Color
Protect Shampoo, which gently
cleanses and hydrates coloured and
chemically treated hair. Enriched
with Wild Sakura and perfectly
combined with the deeply
nourishing Padina Pavonica, this
shampoo prevents colour fading
and dryness after colouring and
perming, extends the hair's colour
vitality and gives hair a lasting
shine. It works in perfect synergy
with Color Protect Conditioner,
which hydrates nourishes and
protects colored and damaged hair,
while Wheat Protein and Argan Oil
also help to strengthen the hair
fibre , leaving hair smooth and soft.
A range that offers alternative
care solutions focused on
healthy, shiny, beautiful hair
For more information about the Angel
Deep Sea Series please
visit www.dancoly.com
products
91

1O TH
ANNIVERSARY
ON HAIR SHOW & EXHIBITION
17 TH - 18 TH NOVEMBER 2019
TORINO, ITALY, PALA ALPITOUR
SPECIAL EVENTS:
MASTER
CLASS
an event by
in partnership with
Organised by: BolognaFiere Cosmoprof S.p.a. - Milan - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it

Spectacular hairdressing
talent, inspiration,
creativity, and technique
wrapped up in Italian
hospitality on 17-18
November at the Pala
Alpitour in Turin, Italy.
O
n Hair this year takes
place in the Italian
region of Piedmont:
the event is under the
patronage of the City
of Turin and benefits
from collaboration with
Turin Tourism, hosting over
12,000 hairdressers.
Now in its tenth edition, the event
boasts a programme of thirty
shows and educational meetings
on fashion, inspiration, and
cut&colour techniques.
The stage of the Pala Alpitour will
welcome the most prestigious
teams of Farrukh Shamuratov
for Jean Paul Myné to the Gandini
Team for Vitality’s, from Leonardo
Rizzo for Alter Ego Italy to Cuco
y Guille and Genny D’Auria for
Alfaparf Milano.
The home team will feature
Turin’s own Lorenzo Marchelle
On Hair Show &
Exhibition 2019
for Attilio Artistic Team and
Mario Firriolo.
This edition will also include three
special events: Estetica Master
Class, that will see X-presion,
Dmitry Vinokurov, Tom Connell
for Trevor Sorbie Art Team and
Errol Douglas demonstrate on
stage the ‘best of ’ the coming
season; the Italian Hairdresser
Award, to pay homage to the
excellence and talent Made in
Italy, including special awards
like the Best Cover Page by
Estetica; Barber Festival,
the event organised in
collaboration with the Spaghetti’s
association, which hosts the
most talented barbers in an
unprecedented format consisting
of shows and moments of training.
Last but not least, there will also
be a vast exhibition area for leading
sector companies, while the foyer
will be available for organising
business and technical meetings.
Great names of international
hairdressing will be starring
at the On Hair Show &
Exhibition 2019 organised to
take place at the Pala
Alpitour in Turin.
Below, from left to right,
Tom Connell for Trevor
Sorbie, X-presion,
Dmitry Vinokurov and
Errol Douglas together
for Estetica Master Class.
events
93

BEST IN ITALY
AN EXCLUSIVE
SELECTION
OF THE BEST
HAIR PRODUCTS
MADE IN ITALY
FOR LEADING
DISTRIBUTORS
AN EXCLUSIVE
SELECTION
OF THE BEST
HAIR PRODUCTS
MADE IN
FRANCE
FOR LEADING
DISTRIBUTORS
BEST IN GERMANY
AN EXCLUSIVE
SELECTION
OF THE BEST
HAIR PRODUCTS
MADE IN
GERMANY
FOR LEADING
DISTRIBUTORS
estetica.it/besthairproducts
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esteticamagazine.de/bestingermany
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BEST IN SPAIN
BESTINSPAIN
AN EXCLUSIVE
SELECTION
OF THE BEST
HAIR PRODUCTS
MADE IN SPAIN
FOR LEADING
DISTRIBUTORS
BORNINTHEUSA
AN EXCLUSIVE
SELECTION
OF THE BEST
HAIR PRODUCTS
MADE IN THE USA
FOR LEADING
DISTRIBUTORS
www.esteticamagazine.es
BESTINBRAZIL
esteticamagazine.com/bornintheusa
BESTINASIA
cover Born in the USA210x300.indd 1 02/05/18 16:50
AN EXCLUSIVE
SELECTION
OF THE BEST
HAIR PRODUCTS
MADE IN ASIA
FOR LEADING
DISTRIBUTORS
AN EXCLUSIVE
SELECTION
OF THE BEST
HAIR PRODUCTS
MADE IN BRAZIL
FOR LEADING
DISTRIBUTORS
estetica–brazil.com/bestinbrazil
esteticamagazine.net/bestinasia

Beauty...
& wellness!
business opportunities. Exhibitors
at this year’s event shared positive
feedback on their participation,
citing this year’s show as beneficial
from both a networking and
BeautyAsia, our region’s
commercial perspective. “This year,
we’ve witnessed breakthroughs in
most inclusive trade
technology showcased across a
wide variety of innovations in
show for the beauty,
beauty and wellness products,”
explains Gillian Loh, Project
Manager of Lines Exhibition. “The
spa and health industry,
success of the event and turnout of
attendees is testament to the fact
saw 155 exhibitors
that the local market is robust and
has an ever-growing appetite for
from countries gather
what’s new and upcoming in the
beauty and wellness space.” In line
for the 3-day event.
with this year’s theme of latest
innovations in technology for
beauty was Italian exhibitor, Turati
Idrofilo S.P.A., which showcased
the world’s first and only cosmetic
dry wipes, Cotton Plus Solution
2-in-1. Also on the theme of beauty
was Tokyo White, —a Singaporeowned
company, introduced a
teeth self-whitening service, using
state-of-the-art whitening that
treats the teeth surface using LED
light and photocatalytic reaction.
Organised by Lines
Exhibition Pte Ltd,
in affiliation with
Lines Exposition &
Management Services
Pte Ltd, BeautyAsia
is an admission-free
annual trade show
that incorporates
four distinct shows:
BeautyAsia, SpaAsia,
HealthAsia and
NaturalAsia.
Close to 7,000 visitors
descended upon the
Suntec Singapore
Convention &
Exhibition Centre,
reinforcing
BeautyAsia as
one of the premier trade show
in the world for our industry.
The event aims to connect
suppliers, manufacturers and
distributors from all corners of the
globe, with the goal to present new
product developments and
For more information, about
BeautyAsia please visit
http://www.beautyasia.com.sg/
events
95

Market
expertise
Destination Hong Kong,
November 12 -15!
Cosmoprof Asia '19 is
our region's leading
barometer for market
insights and trends.
Think you know
Asia’s beauty
industry? Come to
Cosmoprof Asia
2019 and discover
all you need to know
to become a regional
expert in our sector!
A
gateway event between Asia
and the rest of the world,
Cosmoprof Asia is where
the world comes
face-to-face with the
emerging trends,
products and
services that will sweep the
industry in the coming months.
What happens in Asia today,
particularly China, South Korea
and Japan, will thrill the rest of the
world tomorrow! There is no
doubt that Cosmoprof Asia
provides the perfect opportunity to
exhibitors and visitors in the front
seat for developing their respective
businesses in Asia. The awardwinning
expo and Asia’s leading
platform for the cosmetics industry
not only offers exhibitors a
professional and results-driven
market place for products and
services, as well as highly targeted
networking opportunities, it also
attracts leaders in the industry keen
to share their expertise via a
high-level program of conferences
and industry updates. Excitement
is already building in anticipation
of Cosmoprof Asia's next
appointment with the rest of the
world: the 24th Cosmoprof Asia,
12 to 15 November, 2019, promises
to be a stellar edition, rich in new
launches, exciting competitions,
insider insights, compelling
seminars and industry excitement,
putting exhibitors and visitors in
the perfect place to experience,
learn and strategise, taking their
business to the next level. As a huge
additional resource, The
Cosmoprof Trends Report 2019
will be presented by international
trend agency Beautystreams,
discussing the trends, both macro
and micro, that will be unveiled
throughout the four-day event,
while also delving into more
specific trends and how they are
linked to societal, lifestyle and
aesthetic choices.
Visit www.cosmoprof-asia.com for
the latest updates and information

Hair Colour: Zoe Ong
of Zeed for Feeling Professional
Hair styling: Jason Lo of Salon One
Photo: Jerman Cheung
of J.A.C.K.Factory
Make-up: Jessica Yeung
of J.A.C.K.Factory
Membre de l’Association
Internationale de la
Presse Professionnelle
Estetica n. 2/2019
ad index
ARTEGO 65
www.myartego.com
BBCOS HAIR PRO 78
www.bbcos.it
BEAUTY ASIA SINGAPORE
www.bbcos.it
IIC/95
CERIOTTI 70
www.ceriotti.it
COSMOPROF ASIA 96
www.cosmoprof-asia.com
DANCOLY COSMETIQUE 14-15/90-91
www.dancoly.com
ELGON 84
www.dancoly.com
EMMEDICIOTTO 72
www.emmediociotto.com
EMSIBETH 80
www.elgoncosmetic.it
FEELING
www.feelinghair.com
FC
JEAN PAUL MYNE 74
www.jeanpaulmyne.com
KEEN HAIR 16
www.keen-hair.com / 0049 (0) 30-577 004 38
MARTOM DELUXE HAIR CODE 66
www.martom.it
NAZIH GROUP 86-89
www.nazih.com
NG GROUP 68
www.nggrp.com
NYCE INTERNATIONAL 76
www.nycecosmetics.com
OMC
www.omchairworld.com
IIIC
ON HAIR SHOW - BOLOGNA FIERE 92
www.onhairshow.com
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PRESENTED BY
OMC JUNIOR
INTERNATIONAL CUP
OMC
ZONE CUP
OMC HAIR
REPLACEMENT TROPHY
LEO PASSAGE
OMC CREATIVE AWARD
OMC WOULD LIKE TO CONGRATULATE
ALL COMPETITORS FOR PARTICIPATING IN THE
2019 OMC WORLD CHAMPIONSHIP
YOUR PASSION AND DEVOTION ALLOWS YOU TO ACHIEVE
YOUR GOAL AND WIN THE OMC WORLD CUP!
IN OMC EYES EACH ONE OF YOU ARE CHAMPIONS!!!
ON BEHALF OF THE OMC BOARD OF DIRECTORS
www.omchairworld.com