ESTETICA Magazine USA (4/2019)


Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at


the HairMagazine


The importance of

continuing education


Incredible styling and

color collections


Estetica Master Class

@ On Hair Show







*From plants, non-petroleum minerals or water.

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PHOTO: Evan Duning HAIR: Lisa Vann, Eufora Guest Artist



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non-progressive color that won’t over-deposit. 5 intermixable shades plus a

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Hair: Darren Summors

AVEDA Guest Artist, Australia

"Education is the most

powerful weapon which you

can use to change the world"

Nelson Mandela

“You either create something and you keep it a secret and you die with it... or you can

benefit the craft.” You choose. Vidal Sassoon, author of this reflection, was someone who

always had a clear vision: sharing, helping others to succeed and ensuring the growth of

the hairdresser as a whole through education was one of the great creeds that marked his

lifetime. I met Vidal in 2004 and, the second time we crossed paths, he opened the doors

of his home in Los Angeles to a group of industry pros to enjoy an unforgettable evening.

Open. The doors. Of your home. I can’t think of a more beautiful allegory that more

accurately describes what Vidal did and that so many hairdressers have continued to do

in pursuing the future of this industry: sharing. There is a wise saying:

“If you’re not making someone else’s

life better, you’re living your life wrong,”

and it’s a perfect fit for hairdressers.

This is the most precious essence of the craft: beautifying another person, making him or

her feel better about him/herself, changing a life through one’s image. Without a doubt,

those who manage to reach this point can proudly say that they have become great

hairdressers. But there is still a long way to go. Go further, close the circle and, as Vidal

said, share what you know in favor not only of your clients’ self-image, but in educating

your colleagues... which amounts to being so much more. Something that makes a

difference not only in the lives of others, but also in your own. We all know the biggest

names that have marked the education of this industry. Everyone remembers the trainers

who helped him or her to become the professional they are today, the hairdressers who

influenced them, the courses they attended, the online training followed...

It should be remembered, however, that education is not only given on stage, in classrooms

or on the other side of the camera. Education is an attitude. Education is a habit. Education

begins with small gestures, helping the colleague next to you or the assistant you want to

see grow or the team you stimulate so they can fly on their own. At the end of the day,

happiness is found in realizing that the more you share, the more you have.

Sergi Bancells

Keep on top of the latest news at









For more information, contact your local distributor or visit

@paulmitchellpro | #thecolorXG | #TheNewNaturals

Estetica n. 4/2019




Roberto Pissimiglia



Sergi Bancells



Laura Castelli



Fatima Pilone


Alice Gioannini

Photoshoot Cover Story 10

Looks NineZero One Glam 15

Catwalks Amazing Hair '19/'20 18

Focus Forms of expression 22

Getting better

with age...


Manuela Artosi

Davide Cardente


Nives Carena


Marie Scarano


Bel M. Dolla

Elisabet Parra, Cristina Hernández


Michaela Dee


Stéphanie Argentin, Marie Coccoluto


Gary Kelly


Lucia Preziosi, Glorianna Vaschetto


Héctor Ramírez, Ernesto Álvarez,

Karla Cuéllar, Fernando Farfán


Matteo Franceschini Beghini,

Erica Balduini, Ludovica Cavalli,

Erika Marchese, Wilma Sommariva,

Valentina Stella

Photoshoot A desire to explore 24

Dossier Defying time 26

Vision Playing with lght 33

Interview Beth Bewley 90

Interview Power up! 92

Events Industry visionaries 96

Products 91

Spectacular new hair

looks by leading

brands and stylists.

international trends

Estetica Master Class 41

Autumn Rhapsody 57

Cover Story

Vibrant color at its best for our fanciful Fall Issue cover!

Aveda’s latest hair fashion collection features the new Full

Spectrum Vibrants Semi-Permanent Hair Treatment.

10 photoshoot

Some feel that the end of summer and heading back to work and school in September is the mark of

the true ‘new year’, and so it would seem that Aveda timed this spectacular collection to celebrate new

beginnings and possibilities with brilliant color! These perfectly pure and saturated hues add body and

radiance to any cut and style. A dream come true for both visionary colorists and their intrepid clients.

Now hairdressers can color outside the lines and experience Aveda Full Spectrum’s most intense hues

of hair color – introducing Full Spectrum Vibrants, a 95% naturally derived* semi-permanent hair

color treatment consisting of 10 shades plus clear. Creativity can finally flow freely by using each shade

alone for intense, vibrant results or blending one or more together to create unique, customizable

shades. Formulated with Aveda’s signature blend of protective plant oils, featuring certified organic

sunflower, castor, jojoba and kukui to help condition hair and impart radiant shine while depositing

color that lasts up to 15 washes. Full Spectrum Vibrants Semi-Permanent Hair Treatment is the new

launch within the outstanding Aveda Full Spectrum line. This new Vibrants Semi-Permanent Hair

Treatment is heat-safe, so it will not shift tone or remove color even up to high temperatures.

Moreover, it will not bleed onto hair during processing or washing, or transfer onto fabrics; and it

features a low pH, damage-free formula that does not lift hair cuticle.

*From plants,


minerals or water.

Learn more at

Above: kudos to the talented and accomplished Aveda Artists who succeeded in

unleashing their individual creativity yet worked together as an experienced team

to compile a stunning variety of colors, personalities, and styles into this incredibly

vibrant yet conceptually coherent collection. Right: find out some awe-inspiring

behind-the-scenes images of our cover image process.

Create Beauty.

April 18 - 20, 2020

McCormick Place West | Chicago

Our Skin Care Partner

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Photo by Dorothy Tang, BLUSHES, Ontario, Canada. ABS Global Image Awards 2019, Haircutting Professional WINNER

Americas Beauty Show is a registered trademark of Cosmetologists Chicago.


One Glam

Getty Images

Julianne Hough by Riawna Capri

Whenever Julianne Hough steps out, she always does so in style. So when it came time to turn heads

on the 2019 Billboard Music Awards red carpet at MGM Grand Garden Arena in May, she went

to Nine Zero One Salon in Los Angeles for a fresh hair look. “This cut is the exact opposite of the

original ‘Safe Haven’ #TheJulianne cut done back in 2013,” explained Riawna, “It’s blunt, thick and 180

degrees across.” Sometimes you have to adjust your bearings mid-way. “She wanted to grow it out,”

said Riawna, “but that awkward stage and funky flip on the shoulders got the best of us!” Still, to get

this fabulous look took some effort. “I cut her 4 different times in the same sitting,” Capri explained,

“First time was how she came in with it styled, second, on wet hair, then after the blowout, and lastly

after I styled. That’s how I got her hair exactly where we wanted it to live. I used the over/under

curling technique with the T3 iron to give her that ‘fresh to death look’ accentuating the fresh, thick

blunt chop.” A total look well-worth the time and effort!



Hilary Duff by Nikki Lee

“Hilary had been toying around with the idea of bangs for a few weeks,” reveals Nine Zero One stylist

Nikki Lee, “but I just ignored her, hoping she would forget about them! Haha! - But we finally just

went for it and we’re so glad we did!” Indeed, there are many looks that gorgeous can’t pull off, but

Nikki also knows what’s best. “Instead of doing a full on bang, we opted for more of a curtain bang

that swept to both sides,” she explained, “I used my texturizing shears to do most of the cutting so the

ends would feel light and the bangs would push away from her face.” But of course, that’s only part of

the story. “For styling this look, first I prepped the hair with In Common Magic Myst and Wow styling

cream to provide nourishment and a smooth blowout,” continued Nikki, “For volume I added R+Co’s

Dallas Thickening Spray so there would be extra movement in the hair. I then used a T3 curling

iron to create the perfect loose waves aka whisper waves and a swept bang, finalizing with R+Co’s

Mannequin Styling Paste cocktailed with Tinsel Smoothing Oil for texture and shine. The vibe is very

70s and a perfect way to switch up her look!”

Photos: Getty Images

Megan Rapinoe by Riawna Capri

Girls will be girls whether they are trampling a soccer field or strutting a fashion show runway or red

carpet. But when World Cup Championship Team Co-Captain Megan Rapinoe walked into Nine

Zero One Salon after enjoying all the attention and accolades of their Women’s World Cup win, she

probably hadn’t been planning an Instagram reprise. Instead, friend and co-owner Riawna Capri

tickled Rapinoe’s cool blond a surprisingly becoming pink, perfect inspiration for a “Rapinkoe”

hashtag. “It’s been so long since Megan has had time to get her hair done since she’s always traveling

to different countries and it’s hard to communicate what you want,” shared Capri, “So I went tight

on the sides and shaved, then left the hair longer on top for more texture.” Capri went on to advise,

“Styling wise, always start with Magic Myst AKA, your vitamins first, to keep the hair healthy and

shiny. I blew her out, used texturizing spray at the root for lift and a pomade on her ends, then twisted

to create extra texture. I also waxed down the sides tight to give it more of a dramatic look. To get this

celebratory nuance Capri used Joico Blonde Life® Lightening Powder and Joico Color Intensity.”





Hair ’19/’20

What’s new in hair for this autumn-winter?

The minimalist chignon and totally straight

are out in favour of braids, XL volume, and

flat waves. Accessories abound. Along with

a certain flair for overdoing it... Laura Castelli

Louis Vuitton

Louis Vuitton Loewe Manish Arora

Contemporary Couture. On the runways of Paris there is a

fresh breath of tailoring. And backstage, double the time is

dedicated to hair, the ultimate accomplice for completing

the looks. The revival of accessories. From metal headbands

to floral hairpins.

Catwalks Photos: Adriani

Paco Rabanne Rick Owens


Focus on





Marine Serre



New York

Caafd Kim Shui Sies Marjan

Jeremy Scott

Focus on


Jonathan Cohen

Wonder hair, in the Big Apple. From Manga-style to corn

rowing to demi-chignons found in dime novels. There's

all this and more. Special effects in styling and colour,

a winning combination for looks inspired by street-art.

Graffiti d’autore.

Prabal Gurung

Prabal Gurung

Collina Strada


Anna Sui






of expression

Editorial hairstylists strive to enter the realm of pure art

to convey subliminal messages, provoke, and trigger

personal interpretations. Claudio Lazo is one such artist.

22 focus

Hair: Claudio Lazo/Photo : Claudio Lazo/Make up: Juel Bergholm/Styling: Jaclyn Wosk/Model: Kimber London

It’s obvious that at first glance there is much more to these images than just hair. This collection manifests a vision that

reaches beyond trends and beauty and into the realm of artwork. There is a message here: of beauty of course, but also of

trammels, limitations, constrictions. Indeed, Claudio Lazo, Wella Artist and owner of C the Salon in Los Angeles, admits,

“The idea that inspired these photos is ‘self expression’, and how hairdressers and creative artist are bound with self doubt.”

He then elaborated, “Each of these photos represents a different way we hide our faces and hesitate to speak out. We ask

questions like: ‘Why can’t I express myself?’ ‘Does anyone really care what I have to say?’ ‘How do we break the ties that

bind us and reach the fulfillment we desire?’” Here there are several stories to be told... each in its own way.



A desire

to explore

Wanderlust collection is a follow-up to Paul Mitchell’s

fascinating, artistic exploration of the Golden State in their

Spring 2019 California Dreaming hair fashion collection.

Paul Mitchell® Professional Hair Color is following an irresistible desire to explore new sources of inspiration in a

new collection they have dubbed Wanderlust. With a longing to experience Berlin’s iconic street art, an impulse

to walk through London’s cool neighborhoods and a passion to window shop in the fashion capital of Milan, John

Paul Mitchell Systems® European Artistic Team crafted the Fall 2019 Wanderlust Collection. Envisioned from a

European point of view with a free-spirited confidence, each look epitomizes a stop on the Paul Mitchell team’s travels.

Be instantly transported and inspired to wander near or far, because there is always beauty in discovery. The new,

awe-inspiring Wanderlust Collection features three key looks, all of them created using Paul Mitchell The Color XG

and the Demi shades and completed utilizing the Awapuhi Wild Ginger and Neuro care, style and tool brands:

24 photoshoot

Under the direction of Lucie Doughty, John Paul Mitchell Systems® Creative Director, the team

that created the Wanderlust Collection in Milan (Italy) includes: Noogie Thai, Editorial Director

& Photo Shoot Mentor; Marco Iafrate, Creative Director, John Paul Mitchell Systems® Italy;

Evelyn Strauss, Artist & International Educator, Germany; and Luke Dawson Browne, Artist

& Regional Technical Consultant, UK; Vicky Panting, Artist & Regional Technical Consultant,

UK; and Severine Papin, Artist & International Educator & Trainer, France.



by Paul Mitchell® Professional Hair Color

Photo: Pasquale Abbattista

Wardrobe Stylist: Angela Marcato

Make-up: Barbara Bonazza

Produced by Estetica Magazine

Milan – a coral rose balayage on bombshell layers: With sunlight dancing off the Duomo and Italian cinema

starlets as inspiration, this look captures the fashionable nature of Milan. Modern coral rose washes over sultry

layers punctuated by effortlessly chic fringe.

Berlin – a modern pageboy in faded pastel: History meets the present in buzzing Berlin. This edgy look borrows

from 1960s mod fashion and melds it with the thrilling German capital and its painted skies. Dapples of faded pastels

bring dimension to a reimagined pageboy cut modernized with texture.

London – warm dimension on free-flowing natural curls: Set against the backdrop of London’s historic landmarks

and royal grandeur, this graduated cut brings life to a crown of voluminous curls. A warm palette of walnut, bronze

and caramel shades caress her texture to a shimmering effect, evoking a ’90s supermodel moment.



Jane Fonda /Getty Images

Jodie Foster/Getty Images

With advances in care and cosmetic products, health

care and modern attitudes, we can continue looking

great... with a little help from our fave salon professional.

Today grey is the new black, and not only when speaking only about couture! Now that hair coloring

products offer an unlimited palette, endless possibilities thanks to new techniques, and are safer and easier

to use than ever before, the tables have been turned! Gen Z and Millennials are experimenting more with

color while their parents are more often than not embracing their gray hair, often opting for classic carefree

cuts and styling. Joanne Rempel, Color Development Manager at Eufora International focuses on the big

issue: “The architecture of hair design must be adapted to suit face shape and body structure. Lifestyle will

dictate how much time you want to budget. Are you an on-the-go gal with a regimen of wash, product and

run? Or do you set aside a little time with a blow-dryer and hot tools to create your look?”

26 dossier

Aging may bring some new challenges when it comes to hair, but nothing that can't be resolved in some way. Karen Gordon,

President, Cosmetologists Chicago, comments, “One in four women experience thinning hair by the time they are in their

forties due to stress, diet, hormones, the environment and hereditary factors, so I designed a protocol to create the best

environment for growing thicker, healthier hair. Extensions and hairpieces can also help enhance length and volume. Today,

when you purchase a hairpiece made with good quality hair and it is fitted properly, they can be completely undetectable!”

In addition to a little extra TLC, consult with your hairdresser about what cut&color is best for you. Rempel explains: “My

rule with my guest is... if you are growing out your natural color, you have to 'rock' it out with a slammin’ haircut. If you wish

to color your hair, it is all about tone. As our skin changes, so does the depth and tone of our skin. We must accommodate

these changes when selecting our hair color.”


Dezigns by Tonya Victoria Richards/Village Photography

Paul Mitchell


Atlantis by R+Co

Courtesy of Cosmetologists Chicago

Sebastian Professional Lead International Stylist Anthony Cole

recommends Sebastian Mousse Forte for strong manageable hold with

long-lasting body and Sebastian’s Shine Define to help restore natural

shine. Of course one of the most important factors is moisture, for

both skin and hair. This is why R&Co came up with special superhydrating

Atlantis Shampoo and Conditioner with botanical oils and

extracts to restore moisture levels and keep hair smooth and shiny.

When it comes to cuts, you’re better off sticking to variations on a theme of classics - especially pixies, and

all variants of bobs. Lorrene Conino of Cosmetologists Chicago says, “Mid-length hair tends to be youthful...

Finer hair clients work better with edgy shorter styles to disguise their thinning hair.” Sebastian’s Anthony

Cole sees another advantage to bobs: “I like to give these clients bobs (shoulder length or higher) based on

their face shape, as this style allows their faces to get the most light.”

Indeed, many of our models and celebs here are sporting bobs and lobs, which can be amped up with waves

and texture, brushed forward or back, dressed up and dressed down - the ultimate in comfort and versatility.

Wella Professionals

George Papanikolas, Matrix Celebrity Stylist

Sometimes the rules

for trending styles

become unisex. Matrix

Haircare Artistic

Director George

Papanikolas confirms:

"If you still have a thick

head of hair with grey,

then it’s great to play

with the length of it,

especially on top. I

encourage guys to grow

it out longer on top.

That way they can use

a round brush to create

a smooth bouncy

blowout." Many celebs

with attitude sport

short and longer pixies

applying this same

principle and look


Jamie Lee Curtis/Getty Images

Glenn Close/Getty Images

Are you reluctant to cut off your luscious long locks? They may require more care, but like Nicole Kidman

or the splendid Michelle Pfeiffer, if you’re willing to put in the time and effort, embrace who you are or who

you want to be. Nick Stenson, Director, Cosmetologists Chicago, observes, “I really feel beauty is ageless.

It’s all about giving our guests options that work with their lifestyle. As we age beauty is about embracing the

phase of life that you’re in and celebrating the journey. In regards to hair trends I feel that timeless/classic

shapes are always in style.”

Mego Ayvazian for Farouk Systems/CHI

Dezigns by Tonya Victoria Richards/Village Photography

Hair: Marilyn Vendittelli @Salon - INdustry Hair & Esthetics

Colorist: David Vendittelli/Photo: Kale Friesen

Nicole Kidman/Getty Images

Michelle Pfeiffer/Getty Images







IN THE MIX: Quinoa proteins for color protection. Refined oats for strength.

Vitamin enriched with ingredients that your hair type craves!



*honey shampoo contains silicones







Representing vitality, beauty, freedom

and the spirit of big, bouncy curls.

Explore our full range at


Best of


What is it they say about

rose-colored glasses?

A vision of optimism.

The future of hairdressing

is alive and well!

Hair & Photo: Jake Thompson

Make-up: Kate Giddings

Assistants: Anna Nielsen

& Jordan Duckworth


with light

33 vision

“Textures toy with

refraction for

personalized purples:

naturally vibrant”

34 vision

Best of


Classic, low-maintenance cuts

are brimming with personality

and perfectly pure purple hues,

thanks to Aveda Full Spectrum

Vibrants Semi-permanent

Hair Color and Treatment,

guaranteeing healthy hair,

radiance and shine.

Hair: (left) Heggy Gonzalez, Aveda

Guest Artist, United States - (this page)

Jay Blank, Aveda Guest Artist, Korea

Street styles dressed up for a

sophisticated affair are always

true to themselves and have

nothing to envy of elegant

chignons or updos. Precision

fashion forward looks for any


Hair: Dana Lyseng

Photo: Kale Friesen

Make-up: Timothy Hung

Styling: Dana Lyseng

Best of



in colors and

contrasting lengths:

fierce elegance”

37 vision

38 vision

“An inverted

color scheme

and bold




in length,

light and


Best of


Incredibly graphic looks

for stunning street styles.

Contemporary femininity with

no apologies. Absolutely perfect

for fashion-foward persona.

Hair: The Harlot Salon

by Marylle Koken

Photo: Nick Berardi

Make-up: Joel Sebastian

Best of


One example of less

being more. Exquisitely

balanced cut and color

and subtle geometries that

complement each other to


Hair: Allen Furlan

Photo: Thomas Concordia

Make-up: Marie Laure

Stylist: Pascale/Jeremie

Products: Redken

40 vision









In November, Turin will be the world capital of hairdressing. Under the spotlights, for the tenth edition of On Hair Show & Exhibition, 30

international non-stop shows and novelties by the brands. Top-event, the Estetica Master Class. Four stylists of world renown - on stage -

to illustrate the iconic looks of their careers. We introduce them to you here...

A novembre, Torino sarà la capitale mondiale dell’hairdressing. Sotto i riflettori, per la decima edizione di On Hair Show & Exhibition, 30 show

internazionali no-stop e novità dai brand. Top-event, l’Estetica Master Class. Quattro stilisti di fama mondiale - on stage - a illustrare i look iconici

della loro carriera. Scopriamo chi sono...

Im November wird Turin zur Welthauptstadt des Friseurhandwerks. Im Mittelpunkt der zehnten Ausgabe der On Hair Show & Exhibition stehen

30 internationale Nonstop-Shows und Brand-News. Die Estetica Master Class – ein Top-Event. Vier international renommierte Designer

präsentieren auf der Bühne die Kultlooks ihrer Karriere. Lassen Sie uns herausfinden, wer sie sind...

En novembre, Turin sera la capitale de la coiffure. Sous le feu des projecteurs, pour la 10e édition du On Hair Show & Exhibition, 30 shows

internationaux non-stop et toutes les nouveautés des marques. Un évènement top niveau, l’Estetica Master Class. Quatre coiffeurs de renom

international – sur scène – pour illustrer les looks emblématiques de leur carrière. Découvrons ensemble qui ils sont...

En noviembre, Turín será la capital mundial de la peluquería. Bajo los reflectores, para la décima edición de On Hair Show & Exhibition,

30 show internacionales non-stop y novedades de las mejores marcas. Top event, la Master Class de Estetica. Cuatro estilistas de fama mundial

- on stage - para ilustrar los looks icónicos de sus carreras. Averigüemos quiénes son...


I would describe myself as a technical

excellence hairdresser, an all-rounder, in live shows

and photographic collections.

Errol Douglas MBE

Hair: Lorem ipsum Doledar

Photo: Adlrem Ipumer

Make-up: Antera Dolupre

Styling: Alenaus Bauhaus





A stylist of reference of British hairdressing for more

than 30 years, Errol Douglas is one of the 5 Ambassadors

& Patron of Honour of the Fellowship for British

Hairdressing and hair guru for numerous stars in the

world of music, fashion, and cinema. A winner of several

of the most coveted prizes in the world, he is loved by the

British media and young people.

Stilista di riferimento del mondo British da più di 30

anni, Errol Douglas è uno dei 5 Ambassador & Patron of

Honour del Fellowship for British Hairdressing e hair guru

di numerose star del mondo della musica, della moda e

del cinema. Vincitore di svariati premi tra i più ambiti al

mondo, è amatissimo dai media britannici e dai giovani.

Errol Douglas ist seit mehr als 30 Jahren ein

Bezugspunkt in der britischen Modewelt und einer der

fünf Botschafter und Patron of Honour des Fellowship for

British Hairdressing sowie Haar-Guru zahlreicher Stars

aus der Welt von Musik, Mode und Kino.

Der Preisträger zahlreicher der begehrtesten

Auszeichnungen der Welt wird von den britischen Medien

und jungen Menschen geliebt.

Modèle pour tous les coiffeur-ses en Grande-Bretagne

depuis plus de 30 ans, Errol Douglas est l’un des 5

ambassadeurs et Patron of Honour du Fellowship for

British Hairdressing ainsi que gourou du secteur pour de

nombreuses personnalités du monde de la musique, de

la mode et du cinéma. Gagnant de multiples prix parmi

les plus convoités, il est très aimé des médias anglais et

des jeunes.

Estilista de referencia del mundo British desde hace más

de 30 años, Errol Douglas es uno de los 5 Ambassador &

Patron of Honour del Fellowship for British Hairdressing y

el gurú del cabello de numerosas estrellas del mundo de

la música, la moda y del cine. Ganador de varios premios

entre los más codiciados del mundo, es muy amado por

los medios de comunicación británicos y por los jóvenes.


Facebook @ erroldouglasldn

Instagram @ erroldouglasldn

Discover more on

Errol Douglas



Creating a show or shoot concept takes so much time, effort

and commitment, the only way l feel it’s worthwhile is to do

something I find unique. If I were in the audience or looking at

an image, what would hold my interest? That process is what I

measure all of my work up against.

Tom Connell





The Artistic Director of the Trevor Sorbie Art Team

and passionate trainer, Tom Connell boasts strong

professional ethics and a great strategic vision. Fashion,

culture, and inspiration are the foundation of his works.

His artistic team is visionary, original and evolving

continuously. On stage @ On Hair Show & Exhibition with

the Special Colorist Giuseppe Stelitano.

Direttore Artistico del Trevor Sorbie Art Team e

appassionato formatore, Tom Connell affianca una forte

etica professionale a una grande visione strategica.

Fashion, cultura e ispirazione sono alla base dei suoi

lavori. Il suo team artistico è visionario, originale e

in continua evoluzione. On stage @ On Hair Show &

Exhibition con lo Special Colorist Giuseppe Stelitano.

Als Künstlerischer Leiter des Trevor Sorbie Art Teams und

leidenschaftlicher Ausbilder verbindet Tom Connell eine

starke Berufsethik mit einer großen strategischen Vision.

Mode, Kultur und Inspiration sind die Basis seiner Arbeit.

Sein künstlerisches Team ist visionär, originell und in

ständiger Weiterentwicklung.

Auf der Bühne der @ On Hair Show & Exhibition mit dem

Special Colorist Giuseppe Stelitano.

Directeur artistiques du Trevor Sorbie Art Team et

formateur passionné, Tom Connell soutient une forte

éthique professionnelle empreinte d’une grande vision

stratégique. Mode, culture et inspiration sont à la base

de ses travaux. Son équipe artistique est visionnaire,

originale et en continuelle évolution. Sur scène à

l’On Hair Show & Exhibition avec le coloriste spécialiste

Giuseppe Stelitano.

Director Artístico de Trevor Sorbie Art Team y formador

apasionado, Tom Connell combina una fuerte ética

profesional con una gran visión estratégica. Moda, cultura

e inspiración son la base de sus trabajos. Su equipo

artístico es visionario, original y en continua evolución.

On stage @ On Hair Show & Exhibition con el Special

Colorist Giuseppe Stelitano.


Facebook @ tom.connell.505 - @TrevorSorbie

Instagram @ tomconnell - @trevorsorbie

Discover more on

Tom Connell

@ Trevor Sorbie

Art Team


I’m a very observant person. I like to look at people, nature,

architecture... I draw my inspiration from different situations.

You have to overcome insecurities, obstacles, restrictions

or any set rules. Then life itself and one’s attitude toward it

are inspirational. Dmitry Vinokurov





Der internationale Trendsetter, Gründer der Open

Academy International Vinokurov & Friends und

Präsident von Intercoiffure Mondial Russland, ist bekannt

für seine große Kreativität und seine ganzheitliche

Fähigkeit. Er ist der erste russische Friseur, der auf der

Alternative Hair Show auftritt und engagiert sich sehr

im Wohltätigkeitsbereich. So gründete er zugunsten von

leukämiekranken Kindern in seinem Heimatland die

Stiftung „We are with you“.

International trendsetter, founder of the Open Academy

International Vinokurov & Friends and president of

Intercoiffure Mondial Russia, Dmitry is famous for his

extraordinary creativity and capacity to engage crowds.

The first Russian hairdressers to perform at the Alternative

Hair Show, he is very active in the charity sector where he

established the “We are with you” foundation, to benefit

children with leukaemia in his homeland.

Trendsetter internazionale, fondatore dell’Open Academy

International Vinokurov & Friends e presidente di

Intercoiffure Mondial Russia, è famoso per la sua grande

creatività e capacità aggregativa. Primo parrucchiere

russo ad esibirsi all’Alternative Hair Show, è molto attivo

nel settore della beneficienza, nell’ambito del quale ha

dato vita alla fondazione “We are with you”, a favore dei

bambini con la leucemia nel suo Paese d’origine.

Faiseur de tendances internationales, fondateur de l’Open

Academy International Vinokurov & Friends et président

d’Intercoiffure Mondial Russie, il est renommé pour sa

grande créativité et sa capacité d’agrégation. Premier

coiffeur russe à s’exhiber à l’Alternative Hair Show, il

est très actif dans le secteur de la bienfaisance, dans le

cadre duquel il a donné vie à la fondation « We are with

you », en faveur des enfants atteints de leucémie dans

son pays natal.

Trendsetter internacional, fundador de la Open Academy

International Vinokurov & Friends y presidente de

Intercoiffure Mondial Russia, es famoso por su gran

creatividad y capacidad agregativa. Primer peluquero

Ruso en actuar en el Alternative Hair Show, es muy activo

en el sector benéfico, creando en su país de origen la

fundación “We are with you”, a favor de los niños con



Instagram @ dmitriy_vinokurov

Facebook @ - @ oaVinokurovAndFriends

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Dmitry Vinokurov


We are the first worldwide company dedicated to R + D + i. Express,

Create and Disseminate is our mission. X-presion was born out of a

personal desire that drives us to bring innovation and enthusiasm to the

hairdressing industry. Seeing our techniques replicated by hairdressers

around the world is the greatest form of recognition we can have.





Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral and Kasper Thomas: a team of explosive

creativity, of huge innovative capacity in terms of research

(like the revolutionary colouring technique #xpresionpixel)

and training. The artistic group originally from Madrid

contributed to the growth of the highest level of this sector,

involving parallel fields like music, video, and photography.

Present at the top sector events, they also enjoy huge

success on social with millions of impressions.

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral e Kasper Thomas: un team dalla creatività

esplosiva, di grande capacità innovativa in termini di

ricerca (come la rivoluzionaria tecnica di colorazione

#xpresionpixel) e formazione. Il gruppo artistico originario

di Madrid ha contribuito alla crescita del settore ad

altissimi livelli, coinvolgendo ambiti paralleli quali musica,

video e fotografia. Presenti agli eventi-top del settore,

spopolano anche sui social con milioni di impressions.


Facebook @xpresionproducciones

Instagram @xpresioncreativos

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral und Kasper Thomas: ein Team mit enormer

Kreativität, großer Innovationskraft im Bereich der

Forschung (wie die revolutionäre Färbetechnik

#xpresionpixel) und Ausbildung. Die aus Madrid

stammende Künstlergruppe hat zum Wachstum des

Sektors auf höchster Ebene beigetragen, wobei sie

gleichrangige Medien wie Musik, Video und Fotografie mit

einbeziehen. Sie sind bei den wichtigsten Veranstaltungen

der Branche präsent und auch in sozialen Netzwerken

mit Millionen von Inhalten erfolgreich vertreten.

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral et Kasper Thomas : une équipe à la créativité

explosive et à la grande capacité d’innovation en termes

de recherche (comme la technique révolutionnaire de

coloration #xpresionpixel) et de formation. Le groupe

artistique venant de Madrid a contribué à la croissance

du secteur à de très hauts niveaux, en impliquant des

secteurs parallèles comme celui de la musique, de la

vidéo et de la photographie. Présents aux évènements

top niveau du secteur, ils font aussi des ravages sur les

réseaux sociaux avec des millions d’impressions.

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis

Almendral y Kasper Thomas: un equipo con creatividad

explosiva, de gran capacidad innovadora en términos

de investigación (como la revolucionaria técnica de

coloración #xpresionpixel) y formación. El grupo artístico

originario de Madrid ha contribuido al crecimiento del

sector a niveles muy altos, involucrando áreas paralelas

tales como música, video y fotografía. Presentes en

los principales eventos del sector, también son muy

populares en las redes sociales con millones de


Discover more on




Hair: Steph Meyer

Photo: Anniss + Bartion

Make-up: Charlotte Ravet

Styling: Rachel Kaufman

Hair: Box Hill Institute Educators

Photo: Milos Mlynarik

Make-up: Box Hill Institute Educators

Styling: Jessica Jade Fashion

How can this new autumn mood be interpreted? What palette should we rely on to create new

feminine stories every day? Make your move in total creative freedom. Listen with your eyes,

feeling a different philosophy between your fingers. Your own.

Come interpretare il new sentiment d’autunno? A che palette affidarsi, per creare ogni giorno

nuove storie al femminile? Fate il vostro gioco, in totale libertà creativa. Ascoltando con gli

occhi, sentendo tra le dita, una filosofia differente. La vostra.

Wie lässt sich die neue Herbststimmung ausdrücken? Mit welchen Farben erzählen Sie jeden

Tag neue Frauengeschichten? Lassen Sie Ihrer Kreativität freien Lauf. Lauschen Sie mit Ihren

Augen und spüren Sie eine völlig neue Philosophie zwischen Ihren Fingern. Ihre eigene.

Comment interpréter ce nouveau sentiment d’automne ? À quelle palette de couleurs faire

confiance pour créer, jour après jour, de nouvelles histoires au féminin ? Créez votre propre

jeu, avec un esprit créatif sans limites. En étant à l’écoute avec les yeux, en sentant entre les

doigts une philosophie autre. La vôtre.

¿Cómo interpretar il new sentiment otoñal? ¿En qué paleta inspirarse para crear cada

día nuevas historias en clave femenina? Haced vuestro juego, en total libertad creativa.

Escuchando con los ojos, sintiendo entre los dedos una filosofía diferente. La vuestra.


Hair: Bridie Meehan

Photo: Karla Majneric

Make-up: Georgia Ramman

Stylist: Karly Brown

Hair: Paula Hibbard

Photo: David Mannah

Make-up: Rachael Montgomery

Styling: Josie McManus


Hair: Team Twins

Photo: Petra Holland

Make-up: Darien Touma

Styling: Annet Veerbeek

Hair: Nichola Lovell

Photo: Anniss&Barton

Make-up: Emma Van Breugel

Styling: Leroy Lorenzo



Hair: Toni&Guy McMahons Point

Technlogical colours

Natural inspiration

Hair: Lyndall Vile/Photo: Milos Mlynarik/Make-up: K. Hopwood/Styling: L. Ross

Something new arrives from unprecedented combinations. The

techno-innovation of pigment research is personified in inspiration by

nature, borrowing ideas from reality. Wine red strands. Orange to be

drunk. Metallic to shine. Autumn nuances for gourmets.

Il new deal arriva dall’accostamento inconsueto. L’innovazione tecno

della ricerca nei pigmenti si umanizza nell’ispirazione nature, che

ruba le idee alla realtà. Ciocche vino rosso. Arancio da bere. Metallo

per brillare. Nuance d’autunno per gourmet.

Der neue Look entsteht aus einem ungewöhnlichen Mix. Die

technologische Innovation der Pigmentforschung bezieht ihre

Inspiration aus der Natur, deren Ideen der Realität entstammen.

Haarsträhnen in Rotwein. Ein orangefarbenes Getränk. Glänzendes

Metall. Herbstnuancen für Gourmets.

Le nouvel accord de l’alliance inhabituelle. L’innovation technique de

la recherche dans les pigments s’humanise dans l’inspiration nature

qui soutire les idées à la réalité. Des mèches lie de vin. De l’orange

à boire. Du métal pour briller. Des nuances d’automne pour fins


El new deal viene de la combinación inusual. La innovación tecno de

la investigación de pigmentos se humaniza en la inspiración nature,

que roba ideas de la realidad. Mechones color vino. Naranja para

beber. Metal para brillar. Tonos otoñales para gourmets.

Hair & Colour: Mat Johnson

Photo: David Mannah

Make-up: Pablo Morgade

Styling: Josie McManus

Hair: Paul Mitchell®

Professional Hair Color

Photo: Pasquale Abbattista

Make-up: Barbara Bonazza

Styling: Angela Marcato

Produced by Estetica Magazine

Hair: Pop Academy Team

Photo: Vlad Andrei Gherman

Make-up: Ioana Simon

Styling: Smaranda Almasan



Hair: David Murray

Photo: Tony Le Britton

Make-up: Roseanna Velin

Hair: Huub Eysink/Photo: Ivo de Kok/Make-up: J. Pietrzak/Styling: S.Eysink

Hair & Colour: Laurent & Carole Voisinet/Photo: Pascal Latil/Make-up: M. Miteva & M. Charot/Styling: V. Suchet & P. Latil

Liquid energy

Fire and


A courageous act. For those who enter a salon determined to come

out looking different, more beautiful. For those who work in the salon

with the daily responsibility of making dreams come true, with nothing

but shears and colours. The objective? Innovate while personalising.

Atto di coraggio. Di chi va in salone con l’obiettivo di uscire diverso,

acquisendo in bellezza. Di chi in salone ci lavora, con la responsabilità

quotidiana di realizzare sogni. Forbici e colore gli alleati.

Ambìto l’obiettivo: innovare personalizzando.

Mut beweisen ... all diejenigen, die mit dem Wunsch zum Friseur

gehen, durch eine Veränderung neue Schönheit zu erlangen und

all diejenigen, die tagtäglich im Friseursalon arbeiten, um Wünsche

Wirklichkeit werden zu lassen. Schere und Farbe als Verbündete.

Angestrebtes Ziel: Neues durch Individualität.

Acte de courage. De celle qui va au salon dans l’objectif d’en

ressortir différente, belle. De celui-celle qui travaille au salon, avec

la responsabilité quotidienne de réaliser les rêves. Les ciseaux et les

couleurs, des alliés. L’objectif, ambitieux : innover en personnalisant.

Acto de coraje. De quién acude al salón con el objetivo de salir

diferente, ganando en belleza. De quién trabaja en el salón, con la

responsabilidad diaria de hacer realidad los sueños. Tijeras y color los

aliados. El objetivo: innovar personalizando.


Hair & Artistic Direction:

Claude Tarantino

Photo: Jules Egger

Products: L’Oréal Professionnel

Hair: Revlon Professional®


Hair & Colour: Stevie Corthine

Photo: David Mannah

Make-up: Pablo Morgade

Styling: Josie McManus

Hair: Candice McKay

Photo: John Rawson

Make-Up: Maddie Austin

Styling: Jamie Russell

Hair & Artistic Direction:

Danny Pato

Photo: Mara Sommer

Make-up: Kiekie Stanners

Styling: Danny Pato

& Rachel Morton

Hair: Barry Maddocks

& Amy Sultan

Photo: Philip Veitch

Make-up: Geena Dinnis

Styling: Lewis Robert Cameron


Hair: Debbie G/Colour: Billi Currie Team/Photo: Kayt Webster-Brown/Make-up: Faye Marie

Inner reflections

Retro allure

From chestnut to caramel corn, passing through bronze, coffee and

chocolate. Brunettes have the upper hand in September. A selection

of nuances, versatile by nature. Honey and caramel go hand in hand,

igniting in copper, more subtle in coffee tones.

Dal castagna al marron glacé, passando per bronzo, pigna e

cioccolato. Il castano a settembre gioca in casa. Nuance d’elezione, è

versatile per indole. Si accompagna a miele e caramello, si incendia

nel rame, si tranquillizza nei toni del caffè.

Von der Kastanie bis zur glasierten Marone, über Bronze, Pinienzapfen

und Schokolade. Die Kastanie darf im September nicht fehlen. Die

bevorzugte Nuance ist naturgemäß vielseitig einsetzbar. Sie passt gut

zu Honig und Karamell, fängt Feuer mit Kupfer und beruhigt sich mit

den Nuancen von Kaffee.

Du châtain au marron glacé, en passant par le bronze, pomme de pin

et chocolat. Le châtain, en septembre, est chez lui. Avec ses nuances

privilégiées, il est polyvalent de par nature. Il accompagne le miel et le

caramel, s’enflamme dans le cuivre et se détend dans les tons café.

Desde el castaño al marron glacé, pasando por el bronce, piña y

chocolate. El castaño en septiembre juega en casa. Nuance de

elección, es versátil por índole. Va bien con miel y caramelo, se

enciende con el cobre, se calma en los tonos del café.

Hair: James Earnshaw for Bad Apple Hair Art Team/Photo: Tom Goddard/Make-up: Kate Reynolds


Artistic Direction: Fabien Provost

Hair: Fabien Provost,

Alexandrine Piel, Ludovic Chapalain

Photo: Adel Awad

Make-up: Charlotte Willer

Styling: Chloé Dugast

Hair & Colour: Ludovic Chapalain,

Jérôme Ponthieu, Raynald Bernard

Make-up: Natacha Maillard

Styling: Virginie Fauconnier

Photo: Bruno Juminer

Hair: Candice McKay

Photo: John Rawson

Make-Up: Maddie Austin

Styling: Jamie Russell



Hair: Brandon Messinger

Photo: Deborah Selwood

Make-up: Priscilla Messinger

Hair: Laurianne Baesa

& Damien Dussert

Photo: Pawel Wylag

Make-up: Izabela Szelagowska

Styling: Joanna Wolff

Sweet geometries

Bauhaus brushtrokes

Hair: Bill Tsiknaris/Colour: Chris Tsiknaris/Photo: David Mannah/Make-up: P. Morgade/Styling: J. McManus

Hair: Laurianne Baesa & Damien Dussert/ Photo: Pawel Wylag/Make-up: I. Szelagowska/Styling: J. Wolff

Even the ultimate classic, the bob, feels the change of season. It

leaves micro-fringes and tousled looks behind to welcome texturized

styling and more aware looks. Colour takes all or seeks contrasts.

Designer brushstrokes.

Anche l’evergreen per eccellenza, il carré, sente il cambio di

stagione. Abbandona micro-frange e décoiffé estivi a favore di styling

texturizzati e look più consapevoli. Il colore si prende tutto o va a

contrasto. Pennellate di design.

Auch der Bob – Evergreen par excellence – spürt den

Jahreszeitenwechsel. Verzichten Sie auf Mikroponys und

sommerliches Décoiffé und bevorzugen Sie ein texturiertes Styling

und bewusstere Looks. Die Farbe gibt entweder den Ton an oder wird

zum Kontrast. Ein Anstrich mit Design.

Même le plus classique des classiques, le carré ressent le changement

de saison. Au placard les mini-franges et les décoiffés d’été en faveur

des coiffages stylisés et des looks plus conscients. La couleur prend

tout ou est en contraste. Des coups de pinceau de design.

Hasta el evergreen por excelencia, el carré, siente el cambio de

temporada. Abandona micro-flequillos y décoiffés de verano en favor

de un estilo texturizado y un look más consciente. El color lo llena

todo o es contraste. Pinceladas de design.


Hair: Equipe Artistique Vog Coiffure

Photo: Weronika Kosinska

Make-up: Izabela Szelagowska

Styling: Joanna Wolff


Hair: Justin Pace for

Papas & Pace Artistic Team

Colour: Justin Pace

Photo: John Rawson

Make-up: Lang Nguyen

Styling: Jamie Russell

Hair: Eric Zemmour

Photo & Make-up:

Stéphan Gagnard

Styling: Yulia Moatti

Artistic Direction:

Angelo Seminara for Davines

Colour: Équipe Angelo Seminara

Photo: Andrew O’Toole

Make-up: Daniel Kolaric

Styling: Niccolo Torelli

Hair: Laurianne Baesa

& Damien Dussert

Photo: Pawel Wylag

Make-up: Izabela Szelagowska

Styling: Joanna Wolff


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As one of the few women who own their own hair care brand, today Beth Bewley is

more of an inspiration to the industry than ever, overcoming loss and obstacles to

guarantee continued growth while remaining faithful to the founding principles she

established with her late husband Don Bewley over 20 years ago.

What do you think sets Eufora apart as a company?

Our genuine, authentic and unwavering dedication to the salon professional and to

providing them with everything that they need to grow, thrive and achieve great levels

of success. Today many professional brands seem to be losing their dedication to salon

profitability by partnering with large beauty supply stores and online retailers, but our

broad and deep dedication to stylists and owners encompasses not just great products,

but also real education through our Advanced Training Academy.

What has your journey to the forefront of Eufora been like?

Honestly, not easy. Don’s passing required me to step to the forefront... this was a bit

out of my comfort zone, and frankly still is a little bit. I had to find the resilience and

strength to push through and combat those trying who were trying to take advantage

of our tragedy. I’ve been fortunate to be surrounded by amazing people. This phase of

my journey challenges me every day, but I’m blessed to have the Eufora nation.

What projects and challenges in Eufora have been most gratifying?

Oh, there are so many! Building a successful business overtime certainly has its

“With my grown children now

working with me in the business,

our plan is to continue the legacy

that Don and I started 20 years ago.

We’ll embrace new ideas, concepts

and technology while keeping

our core values at the heart of every

decision we make.”

challenges. I’d have to say that it’s not one project or one milestone that has been most gratifying, it is

all of it. The growth of the company and my growth as an entrepreneur and owner, is something I’m

thankful for each and every day.

Tell us about hairdressing industry education and the Don Bewley Memorial Scholarship Fund?

When you stop learning, you stop growing. At Eufora we have a saying that we speak loud and clear;

“Education is our way of life”. There is nothing as powerful as being eye to eye with a master

instructor to become exceptional at precision cutting or coloring. There is nothing that replaces the

connection, one on one coaching and support when striving to run a successful business. There was

no better way to honor Don’s legacy than with a scholarship. Don was passionate in his message that

to succeed in this industry you had to be dedicated to ongoing learning. He would be proud that we

honor him this way.

Can you tell us Eufora key product launches and plans in the next months?

Eufora has a very complete, diverse and high-performance product portfolio. Innovation often

requires that we change the consumer behavior on how to use products, and that is never an easy

undertaking. Currently Eufora is in development on a unique approach to cleansing products,

multi-functional and clean styling products and innovation in hair color technology.

Global Connection is

about people making

a connection with

likeminded, growthoriented


In 2020, Eufora will host

their VisionQuest event

– very different from

Global Connection in

that the event is more

of a retreat and is

focused on business,

personal development

and wellness.

For our complete exclusive interview with Beth Bewley visit



Power up!

Looking to become a trendsetter? Feeling unsure about

specific cut & color techniques? Seeking inspiration?

Education is always the key to boosting your business.

All expert artists agree that one of the best ways to boost your business is to boost your self-confidence

and skills through education, whether you are just starting out and need to add to your skills set or if

you are at the top of your game and are seeking inspiration to set new benchmarks in the industry,

there is something available somewhere for everyone. We asked our experts for advice. Starting with

Dixie Sabedra, CHI Schools Director. "For a young stylist, I would recommend attending courses that

you need sharping up on first," she recommends, "such as cutting or coloring techniques. These are

your core foundation and will build your confidence." She continued, "A seasoned stylist might want to

take a trend setting class that has social media buzzing and let your clients know you too can keep

Farouk Systems/CHI Education

92 education



the foundations of the past meet the

techniques of the future for an avantgarde

interpretation of hairdressing and

performance. VISION ON is instead an

all-day educational trifecta of cutting,

styling and grooming talent from The

Collective: Garren, Howard McLaren,

Thom Priano and Ashley Streicher.

them looking sharp and on point. It helps us get out of our comfort zone and keeps us creative."

Amanda Jenkins, Global Director of Education for ECRU New York concurs, saying, "A minimum of 2

courses a year is a great place to start. The more one invests in themselves the more valuable they are to

both clients and employers."

R+Co education aims to reinvent the way hairdressing is taught by going back to basics, starting with

the classics. Focus is not just on “what?” but “why?”, the goal being to get the student to think, not just

watch. They are convinced that the salon professional should realize that there is no one way to achieve

an end result, and multiple techniques should be explored. Both the VISION ON and ELECTRIC

HOUSE events are in keeping with R+Co philosophy: the Legends Tour honors and is inspired by

hairdressing from the past, while Electric House is inspired by the future of hairdressing. It is equally

important to be well-versed in both to fully realize your own potential and develop a personal style.


Joshua Wagner SEB MAN Design Team, Artist and Educator outlines things neatly, claiming that each

salon professional should participate in three events per year, focusing on Quality (inviting top expert to

hold an annual in-salon "banger" event for your staff), Adventure (any event that gets you out of your

creative comfort zone), and Excitement (organize your team, a partner, or a photographer to shoot your

work and enter them in competitions like the BEA’s or NAHA, purely for the fun and excitement of it)!

Goldwell professes that an effective approach to global success is to keep salon professionals engaged

through ongoing education on the latest products, and techniques and even business skills, both

through brand name academies and events. John Moroney, VP & Creative Director of Kao Salon

Division – Global explained, "We believe that the KAO Salon Network is a family, and as such our

academies are gathering places and community hubs, not just a place to go for classes." He continued,

"Our academies are home to our Master Series Programs. The Goldwell Master Colorist, Master Stylist

The Eufora Business

Intelligence is a Four-

Day transformative course

designed to empower salon

owners and managers to

maximize profits and sucess.

Held at the company’s

Advanced Training

Academy, at least two

members of the salon’s

leadership must attend to

focus on topics like Vision &

Culture, Staff Management,

Leadershop, Consumers,

and Numbers. Additional

information can be found at


and Master Texture Programs, and where where our Top Artists find a creative matrix to inspire our

stylists and clients." He sums it all up by saying, "We would rather invest in activities and education that

allows us to truly build a relationship with a stylist."

The Eufora Global Connection is always an inpirational and educational event on all levels, with top

experts covering everything from basic to advanced techniques and business building to the sharing of

edifying stories about their personal career journeys, while year-round education continues in the

Eufora Advanced Training Academy. Because education and training are an ongoing experience that

must never be neglected or put off.

Paul Mitchell

Paul Mitchell Schools

curriculum focuses

on technical skills

but also on a sense of

community, giving

back and paying

it forward. After

two months and

thousands of creative

“FUNraising” events,

Paul Mitchell Schools

announced the results

of their 2019 campaign

at a star-studded

Gala in Beverly Hills.

Raising $1.4 million

for eight national

charities and dozens

of local nonprofits,

they brought their

16-year total to over $21


Left: Matrix believes that individuality should be celebrated, that differences

lead to stronger collaborations and hairdressers make the world a more colorful

place. The brand fosters this more colorful world with bilingual events like

Matrix Destination 2020.

Below: The Sam Villa brand doesn’t teach haircuts, they teach stylists how to

cut hair! And this year Artist Studio launches, a user friendly, online learning

platform consisting of a collection of curated videos accessed via membership.

Sam Villa






27 top hairstylists and nail artists from the United States,

Puerto Rico and Canada came together for the inaugural

COTY Professional North American Beauty Envision Awards.

The Beauty Envision Awards

presented by TrendVision is a

competition for salon pros ready

to influence the very definition

of beauty with the art they create.

COTY Professional North American Beauty Envision Awards presented by TrendVision took place at the Hollywood

Palladium in Los Angeles, CA last July. This competition replaces the Wella Professionals’ TrendVision Awards and the

Sebastian Professional’s What’s Next Awards. The 27 finalists were narrowed down from over 5,000 entries, competing in

eight beauty categories ranging from “nail art” to “complete transformation”, creating looks around the “Kaleidoscope”

theme during the live competition. The different awards were sponsored by COTY Professional Beauty brands including

Wella Professionals, Sebastian Professional, SebMan, NIOXIN, Kadus, ghd, OPI and the COTY School Program.

Finalists in each category were mentored and judged by a group of leading professionals in their field. Mentors guided

finalists towards achieving their final looks representing the “Kaleidoscope” theme, while judges looked for high levels of

innovation, technique, skill and creative interpretation of the theme. To find out more about the Beauty Envision Awards,

watch the event video replay and meet all the finalists and winners, please visit

Left, Emma Hancock from Moriah Brandon’s

Hair Salon (Longwood, FL) was named

US Color Artist of the Year, sponsored by

Wella Professionals, and received an invitation

to attend and compete in the forthcoming

International TrendVision Creative Retreat

in Seville, Spain in March 2020.




Unite Curl Care

Take care of all your curls with Unite BOING Curl Leave-In

Conditioner, BOING Moisture Curl Cream, and BOING

Defining Curl Cream for detangling, hydrating and keeping

your curls and waves manageable and gorgeous. Unite

SMOOTH&SHINE styling cream can also help protect hair

from heat styling and reduce frizz, leaving hair glossy.

American Crew®

For the well-groomed man,

American Crew® 2-in-1

Skin Moisturizer & Beard

Conditioner targets beard

and skincare in one simple

step, while the Moustache

Wax creates a firm, longlasting

style on moustache


Gamma Aria

At home or for travel, Aria

weighs in at 13.4 ounces,

dries up to 70% faster with a

unique spinning air flow that

penetrates strands deeper

and wider, and is pleasantly

quiet. Called “chic as hell”

and “the Lamborghini” of

hairdryers, classic Arias are a

hot number - and have been

used to style Oscars, redcarpet,

and editorial hair.

Goldwell Elumen Play

Elumen Play is a ready to use true semipermanent

color for clients in doubt about

making a color commitment. No developer

required and 13 shades for colorful mix &

match versatility. HDmax Technology, a system

of specially-selected direct dyes are designed to

fade on tone and Shine & Care Technology.

ColorDesign Fall Trends

ColorDesign® has everything the

professional colorist needs from 110

Permanent Colors, a variety of over

50 Ammonia-Free Colors, 100%

Dust-free Powder Lighteners, and a

revolutionary SHINY BLOND®

clay-based lightening cream and a

trans-formative Reconstruction

Treatment to restore hair from the

inside out using Ceramid A2


Pravana Color Protect

Pravana Color Protect Shampoo &

Conditioner have been clinically

proven to ensure that color lasts

up to 60 washes thanks to

antioxidant properties that stop

residual oxidation while UV color

protectors reduce color fading. Both

are also enriched with Silk Amino

Acids to help build hair strength.



In 1977, the first Aveda Institute

opened its doors in Minneapolis,

Minnesota. Today, Aveda

Institutes offer Cosmetology

Aveda Institute

and Esthiology programs in

over 60 North American

students are some

locations. Aveda Institutes'

higher purpose is to help beauty

pros achieve their full potential, from

of the most soughtafter

in the industry

Aveda’s points of difference provide

planning a career path to designing

life choices. Most importantly,

a unique and rewarding educational

for a reason.

experience for aspiring beauty

A story of


Left: Aveda Institutes

Educator Show Team,

2018 Aveda Congress

Below: Anne Skubis

backstage at 2018

Aveda Congress

100 education

professionals. Aveda Institute

educators are talented, passionate,

and dedicated to staying on the

cutting edge of techniques, trends

and fashion. A holistic approach is

used to teach, incorporating wellness

and Aveda rituals. In addition to a

comprehensive technical

curriculum that provides substantial

hands-on practice and prepares

them for state licensing, students are

taught real-world business skills and

are exposed to a constant stream of

career opportunities.



Aveda Institutes have swept the

NAHA Student Hairstylist of the

Year Category with 5 consecutive

wins the past 5 years. In addition,

Aveda Institutes have represented

19 of the 25 finalists for this

prestigious award since 2015.

Aveda Institute students have

opportunities to participate in a

variety of contests and competitions

and several standout grads have

earned a spot on the Aveda Alumni

Hall of Fame for their accomplishments

from runway to philanthropy

to business leadership.



Caring for the world and giving

back to society are two Aveda

values that draw students to the

Institutes. Aveda is a global pioneer

in sustainable business practices,

such as manufacturing with 100%

wind power, using recycled materials

and soy ink for packaging and no

animal testing, while keeping

pure-fume aromas at the heart of

every Aveda experience. Since

1999, the Aveda network has

raised nearly $65 million for local

and global environmental organizations,

impacting 1.3 million

people around the world, including

2019 Edwin Neill Full Potential Student Competition Winner - Aveda Institute Toronto

Color: Kyle Karmazyn / Cut: Chelsey Jorgensen / Makeup: Madison Miraglia

protecting and providing clean

water. Cruelty-free since Aveda

was founded way back in 1978.



Nature is Aveda's muse and its

laboratory of innovation.

Aveda is an impact maker, giving

people access to 90% naturally

derived* plant-based beauty,

encouraging them to express

themselves and joining them in

doing good in the world.

Visit to learn more

*From plants, non-petroleum

minerals or water.

Learn more at

The success of Aveda Institutes

revolves around caring for students

as well as the world we live in

Aveda is a staunch

supporter of nature

and sustainability,

seeking to develop

plant-based beauty

and working to

conserve natural

resources through



124 oioioioioio


at its best

What sounds like a long

lost Jimi Hendrix blues

tune is actually an

avant-garde educational

gathering by R+Co.

Thom, Howard, and Garren

–R+Co's founders– together

under the spotlights on stage

– a triple whammy!


airdressing has come a

long way over recent

years, including

breakthrough coloring

products, pioneering

in botanicals and

sustainability, and the

shake-up of communications

through social media. It only

stands to reason that something

would have to change in training

and education, and R+Co is taking

the lead with Electric House

(October 6th, NYC), an immersive

brand and entertainment

experience designed to blend the

art of hair and outrageous theatrics

set amongst a tantaliizing backdrop

of dance and music for an R+Co

educational experience with an

eclectic, eccentric flair. Estetica

spoke to the protagonists about the

method behind their madness and

how they intend to follow through.


This is what the marquis should

read! Because after all the

brainstorming and planning done

by R+Co Co-Founders and The

Collective members, Electric

House is actually an experience

designed to ‘electrify’ the attendees

– not in the sense of shocking, but

rather stimulating, energizing,

illuminating. The evening will be

all about looking to the past to

inspire our future in the hair

industry, including dozens of hair

demonstrations punctuated with

exciting performances. Garren,

Celebrity Stylist and co-founder

of R+Co reveals his eureka

moment, “We did this great event

in L.A. last year and saw that the

east coast needed the same sort of

attention, but went in a kind of

different direction to do it... This

time, we’re really creating an

Electric and Eccentric atmosphere.”

He also reasons and explains the

whys and wherefores. “Education is

a little more eclectic now. You need

to know the past to be able to go

through the future... It’s more than

just cutting hair, it’s creating an


Thom Priano, Celebrity Men’s

Stylist and co-founder of R+Co,

agrees, saying “Electric House gives

me the opportunity to create

excitement and broaden everyone’s

horizons to do something out of

their comfort zone.”

Howard McLaren, co-founder

and Creative Director of R+Co

envisions the event as an

opportunity to round out the

overall hairdressing culture of those

in attendance. “We bring a lot of

history to reinforce how important

structure is to a career,” McLaren

explains, “It’s our job to make

people understand the history to

move forward with more accuracy.”

“I would love to see a shift in

how people enter the industry,”

he continues, “with more

technology involved in getting a

license and classes on the history

of hair, fashion, communication

to give people the ability to

explore beyond beauty.”

How do these experts envision the

future of hairdressing? Each of

these experts has his (or her) own

ideas and reflections. Ashley

Streicher, Celebrity Hairstylist and

R+Co Collective Member broods

over the onset of the internet and

social media. “I grew up having to

fly overseas to Vidal Sassoon and

get proper education, whereas

now... you can go online,” she

observes, “Styling information, even

haircuts, are now online in video

form immediately – which can be

good and bad. Not all the

information out there is credible.”

Thom Priano says, “We all wish we

had a crystal ball to look into the

future of hairdressing.

Unfortunately we don’t... the world

of Instagram, YouTube and

Facebook has taken over!” Then on

a more practical note he predicts,

“Not only do you have to be good at

your craft but you also need to be

good at using the tools to promote

yourself on these platforms. This is

where people go to see your work

before they even think about

booking an appointment.”

For more info go to page 113

Meet R+Co

Co-Founders Howard

McLaren, Garren

and Thom Priano,

along with The

Collective member

Ashley Streicher.

Showmen & trainers

extraordinaires on

stage and backstage at

Electric House.

R+Co education assumes an

eclectic and eccentric flair,

leaving an indelible impression



A game changer

When Salon Emotion

by L’Oréal Professional

Products Division

debuted, it was hailed as

a pioneering program to

support development,

business growth and the

future success of the

salon industry.


o simple yet incredibly

effective, Salon Emotion is

based on three key drivers:

training and raising

awareness of services,

personalized advice, and

guidance to modernize

salons on how to reenchant

the guests’ emotional

journey within a salon. The ultimate

goal is to focus on and optimize the

client's experience, elevating every

touchpoint along the journey.

At the core of Salon Emotion there

is a clear seven-step plan to success:

Window Presence (digital &

physical), Client Reception,

Consultation, Treatment Lounge,

Client Service, Retail and Checkout.

After being offered one of the first

classes in their area, Jayson Morgan

and Jamie Thomas, co-owners of

J. Morgan Salon and Home in

Easton, Pennsylvania, were

convinced that the Salon Emotion

approach would make a difference

in their business.

“The industry today dictates that we

as a salon company create a unique

experience; it is no longer about just

a good haircut and color,” explains

Jamie. “Consultations, digital

imagery, interactive spaces, and top

notch retail add to our space, so

J.Morgan partnered with Salon

Emotion to help provide this point

of difference.” Since they began

implementing Salon Emotion, the

salon gives off a completely different

vibe. “We now give the guests the

J.Morgan Salon and Home co-owners

Jamie Thomas & Jayson Morgan

discovered Salon Emotion during a course

in their salon. Together they set out on

acutating the concept in their salon and

–given the almost immediate results–

never once looked back.

104 business

whole experience of coming to

J. Morgan Salon,” says Jamie. “From

the minute guests come into our

space, they are greeted by amazing

people, fantastic imagery, and an

overall unique experience. Guests are

able to touch the products, have one

on one experiences with their stylists,

and relax while they are in salon.”



Salon Emotion is indeed a game

changer. Any salon can have a great

plan and design, but this program

elevates that plan without changing the

individuality of the salon. “In addition

to being quantifiable, for example, our

retail to service ratio increased from

16.7% to 18.5% in just 3 months,

Salon Emotion partners also tend to

notice other key benefits as well, like

staff being more likely to stay on,

making it possible to grow Level 1s

and associates,” stated Jamie.

The financial gain perceived by our

employees and team has had a

significant impact, thanks to the

increase in retail, prebooks, and

better guest experience that our

company has seen since partnering

with Salon Emotion. Prebooking is

on the rise as guests realize that they

must make their appointments with

their preferred stylists if they want

timely service,” added Jamie.

Moreover, Salon Emotion concepts

are versatile and can be adapted to

suit the unique style and concept of

any salon. Although J. Morgan

Salon is in a 19th-century historic

building, Jamie and Jayson came to

love the eye-catching digital screens

that provide up to date imagery that

perfectly aligns with the J.Morgan

company concept as well. “We are

able to customize the screens with

our own taste of imagery in addition

to what is provided by our L'Oreal

brands,” specifies Jamie. In addition

to converting their existing salon to

the Salon Emotion concept, Jamie

and Jayson fully intend to bring

Salon Emotion on board from day

1 at a second company location,

J.Morgan West. “While our second

salon will be in Bethlehem

Township, PA, only 12 minutes from

our downtown location, we are sure

to have success by partnering with

Salon Emotion,” they declare.

Design plans include adding

multiple digital screens in the front

windows, designing color bars with

imagery, adding backlit haircare

treatment areas, and digital and/or

backlit retail areas.

“Salon Emotion and J.Morgan West

will create the demand and unique

experience that our guests and our

stylists will be drawn to,” explains

Jamie. “Our clients love the imagery

of the salon, the digital screens and

color bars. It is always nice to hear

from your guests how much the

salon stands apart from others in

the region. Salon Emotion helps us

to stand apart as a company while

staying current if not ahead of the

game with our look and experience.”

Join the future and elevate the client

journey in your salon.

For more information, email

or follow on Instagram #salonemotionus

A seven-step plan to success that

is unique yet versatile, easily

adaptable to any salon concept

Although initially

skeptical about fitting

in with the unique

character of their

historic location, the

design and impact of the

Salon Emotion digital

monitor featuring both

brand and salon content

soon dispelled any and

all doubts are are now

an integral part of the

salon design.

Pantone’s 2019 Color

of the Year, Living

Coral, is a beautiful,

stimulating coral FACING THE CHALLENGE

Inspired by Pantone’s

hue, but equally as Thirteen members of the

important to designers ColorDesign Artistic Team

2019 Fashion Color

the world over are accepted the challenge to create a

the Pantone “seasonal” color color placement technique and/or

Trend Report,

collections released every six innovative new hair color look

months. For example, the 2019 based on these standout seasonal

ColorDesign Hair Color

Autumn/Winter collection

colors, using ColorDesign hair

contains 12 colors that are sure to colors. To start out, the

turn heads: Pantone Crème de ColorDesign Team members

releases their newest

Peche, Peach Pink, Rocky Road, decided to choose three Pantone

Fruit Dove, Galaxy Blue, Bluestone, shades as the inspiration for each

trend collection for

Vanilla Custard, Evening Blue, of their unique looks. The

Paloma and Guacamole and four ColorDesign Autumn/Winter


classic neutrals.

collection features seven

compelling looks to inspire


colorists: Chili Pepper (a fiery


shade of red inspired by Pantone

Chili Pepper, Orange Tiger and

Sugar Almond), Peach Pink

(a new rose-gold blended from

Peach Pink, Fruit Dove and Vanilla

Custard.), Rocky Road (a journey

from dark to light from Pantone

Rocky Road, to Sugar Almond

toVanilla Custard.), Bluestone (a

saucy blonde that pops off neutrals

like Bluestone, Evening Blue and

Paloma), Biking Red

(this blend of Pantone Biking Red,

Bluestone and Paloma leaves a

solid impact wherever you go),

Sugar Almond (an anything-butboring

brunette born of the warm

tones of Pantone Sugar Almond,

Rocky Road and Vanilla Custard),

and Fruit Dove (imagine an

evening sunset with Pantone Fruit

Dove, Evening Blue and Paloma

blending seamlessly to create this

stellar effect).

For more information please visit

106 products

From top-left: Chili Pepper by

Jean Lyons and Tierra Brown;

Peach Pink by Jackie Heredia

and Tatianna Salcedo; Bluestone

by MJ Connors and Anthony

Defalco; Rocky Road by Janessa

and Drew Berry; Biking Red

by Cindy Cruz and Andrew

Madvin; Sugar Almond by

Luis Alcocer and Amber Hope

Robertson - all members of the

ColorDesign Artistic Team.

Now you can get legendary

Elumen brilliance in the

new semi-permanent color

line that fades on tone.

Goldwell opens up a whole

new color playground.

Explore a new world of

Elumen color with

revolutionary Elumen

Play, the perfectly matched

Elumen Care line, and

exciting new shades and

creative options for

Elumen non-oxidative permanent*

color. Here’s what’s new:

New Elumen Play: a paint box of

semi-permanent color that shines

bright and fades true.

Now you can get legendary Elumen

brilliance in a semi-permanent

option that fades to tone.

A colorful


Mix and match 13 colorful shades

from hot pink to ocean blue plus

four pastels, then dilute them,

pastelize them with @Clear

additive, or smokify them with @

Black additive - then easily remove

them with Elumen Play Eraser so

you can play all over again.

Elumen Play is all about color

creativity, with a creamy

consistency for freehand precision

and glossy, healthy results.

• Applies in two easy steps

Mix and match

• Improves hair quality and delivers

13 colorful shades

brilliant shine and vibrancy

from hot pink to

ocean blue plus

• Fades true to tone

four pastels.

108 products

80% of colorists

agree: Elumen Play

has more shine

and improves hair



Now for the first time, two natural

shades of Elumen allow you to cover

grey hair*** with direct dyes. Use the

new thickener for more creative

freedom, and delight your fashionaddicted

clients with the new pastel

shades Rosé, Mint and Blue.


The Elumen Care system has been

reformulated to protect and extend

the gorgeous results of Elumen and

Elumen Play. It prolongs the

durability of Elumen color up to 12

washes and supports Elumen Play

to fade on-tone.

Let it stay or let it go—full flexibility

is yours. Choose Elumen or the new

Elumen Play, then sustain your

results with the perfectly matched

Elumen Care line.

* Permanent color with regard to durability of the

color, which is dependent on the porosity of the hair.

Color durability is dependent on hair porosity

**Confirmed in CAUT USA 2019, n=60

*** Up to 100% natural grey coverage








The next generation

of Wahl’s Detailer

runs corded or

cordless and uses

Lithium-Ion technology

for longer cutting time

between charges.


specially when it comes

to precision barbering,

all the pros agree that

details are of the utmost

importance. So Wahl

decided to focus on a

lightning fast T-wide

blade that provides more power

when cutting, a cordless feature,

and a swivel cord that allows for

flexibility and ease when charging,

guaranteeing that the new Wahl

Professional Cordless Detailer Li

will soon be a favorite among

professionals. The blade is the same

one used in the original Detailer but

the Li allows the blade to move at a

faster speed, allowing for incredibly

close trims and clean lines. On a full

battery charge, this trimmer can

easily handle up to 100 minutes of

cutting time before needing to be

charged again. Moreover, when it’s

time for a charge, the Detailer Li

trimmer comes with an innovative

design that allows the charging cord



to move around with ease, thanks

to the cord that comes out from the

back or the side of the charging

base, so it sits flush to the mirror

of the barber’s or stylist’s station.

“This is definitely one of my new

favorite tools. Wahl has mastered

this tool in every form. The fact

that it’s cordless, but very powerful

is what I love, says Wahl Education

and Artistic Team (W.E.A.T.)

member Miguel Rosas. “The run

time is insane and the fact that

there’s a weighted docking station

allows me to easily let it stay

charged all day. It is by far the best

cordless trimmer in the industry.”

For more information, please visit

“The fact that it’s lightweight and has a faster blade speed lets me to get super

close on all my cuts, leaving my line-ups perfectly detailed,” says Wahl Education

and Artistic Team (W.E.A.T.) member Miguel Rosas (@newstyle84).




HOUSE, baby!

You won’t want to

miss this truly

visionary event

that will inspire

you well into the


An invaluable evening of outstanding

education and outrageous theatrics

featuring R+Co’s The Collective in

the heart of New York City.



R+Co brings the new

educational concept


to New York City,

a whimsical evening

of education where

the foundations

of the past will meet the techniques

and skill of the future for an

inspirational and avant-garde

interpretation of hairdressing and

performance. On Sunday, October

6th at Stage 48 in New York City,

R+Co co-founders Garren, Howard

McLaren and Thom Priano, and

The Collective members Ashley

Streicher, Danielle Priano and

other special guests will take the

stage in round-robin style

demonstrations of visionary

cutting, styling, grooming and wig

work. From the producers of The

Box and Queen of the Night, this

immersive brand and entertainment

experience will blend the art

of hair and outrageous theatrics set

amongst a tantalizing backdrop of

dance and music for an R+Co

educational experience with an

eclectic, eccentric flair.

Immediately next is the official

ELECTRIC HOUSE after-party

where guests can mingle with The

Collective, enjoy music & cocktails.

ELECTRIC HOUSE is the ultimate

R+Co educational experience!

For more info and to purchase

tickets, please visit https://randco.


Sunday, October 6th, 2019

Exploration: 7:00 pm

Presentation: 8:30 - 10:00 pm

Celebration: 10:00 pm - Midnight


Stage 48, 605 W 48th St

New York, NY 10036

Tickets: $300 and up



Be among the best.

The World’s Most Trusted

Salon/Spa Rating


Accredited Beauty Salons/Spas


Accredited Schools

The Worldwide Seals of Excellence

Apply Today!

or call 800-648-2505


The CIDESCO wordmark and the CIDESCO logo are registered trademarks of Comite International d’Esthetique et de Cosmetologie in Zurich, Switzerland.

Cosmetologists Chicago is the authorized representative in the United States of America for CIDESCO Section USA.


All the reasons

why not to miss

your favorite

show! America’s

Beauty Show...

miss it!

Need inspiration, excitement,

advanced education

and a great time with your

fellow salon pros? Right

this way! The annual

America’s Beauty Show

(ABS) takes Chicago by

storm April 18-20, 2020 and is the

crown jewel of beauty shows.

Going to a beauty show leaves you

filled with artistic ideas, ready to go

back into the salon with fresh eyes

and mentally rejuvenated – and ABS

is the show hairdressers love the

absolute most. Owned and produced

by Cosmetologists Chicago, ABS

brings you non-stop education, awesome

deals, a guaranteed great time

in the City of Chicago and more.

Check out instagrammable

experiences on The ABS Playground;

gorgeous surroundings at every turn;

and inspiring runway and stage

presentations all over the exhibit

floor. Get exposed to the finest hair

color, styling products and indie

beauty brands. Pick up new shears,

tools, brushes and nailcare products.

Other ABS highlights include a

presentation of The ABS Global

Image Awards, recognizing hairdressing

talent on an international

level and CIDESCO USA hosted toplevel

classes for estheticians.

Save your energy for after-show and

evening events! ABS is the party you

don’t want to miss. Plus, ABS colocates

with IECSC Chicago, the

show that boasts incredible skincare,

spa and wellness products for estheticians

and skincare pros. Make sure to

reserve your hotel room through the

ABS housing bureau for the best

hotel rates and discounted pricing.

The best way to avoid ABS FOMO is

to join Cosmetologists Chicago or its

affiliate groups. Free admission to

ABS is one of the major benefits, in

addition to joining your peers in

support of the profession you love!

Up-to-date information can be found


Not just beauty, but

education, inspiration

and entertainment

with like-minded

beauty professionals.

ABS recruits some of the best platform artists,

educators and exhibitors for news, techniques,

and innovations in the world of beauty.






12 – 14 NOVEMBER 13 – 15 NOVEMBER



A new world for beauty

Bologna, Hong Kong,

Las Vegas, Mumbai

Sales Office Asia Pacific

UBM Asia Ltd, Hong Kong

P +852 2827 6211

F +852 3749 7345

Sales Office Europe, Africa,

Middle East, The Americas

BolognaFiere S.p.a., Bologna, Italy

For info: P +39 02 796 420

Marketing and Promotion

BolognaFiere Cosmoprof S.p.a.

Milan, Italy

P +39 02 796 420

F +39 02 795 036

Organiser - - Cosmoprof Asia Ltd Ltd



Destination Hong Kong,

November 12 -15!

Cosmoprof Asia '19 is

our region's leading

barometer for market

insights and trends.

Think you know

Asia’s beauty

industry? Come to

Cosmoprof Asia

2019 and discover

all you need to know

to become a regional

expert in our sector!


gateway event between Asia

and the rest of the world,

Cosmoprof Asia is where

the world comes

face-to-face with the

emerging trends,

products and

services that will sweep the

industry in the coming months.

What happens in Asia today,

particularly China, South Korea

and Japan, will thrill the rest of the

world tomorrow! There is no

doubt that Cosmoprof Asia

provides the perfect opportunity to

exhibitors and visitors in the front

seat for developing their respective

businesses in Asia. The awardwinning

expo and Asia’s leading

platform for the cosmetics industry

not only offers exhibitors a

professional and results-driven

market place for products and

services, as well as highly targeted

networking opportunities, it also

attracts leaders in the industry keen

to share their expertise via a

high-level program of conferences

and industry updates. Excitement

is already building in anticipation

of Cosmoprof Asia's next

appointment with the rest of the

world: the 24th Cosmoprof Asia,

12 to 15 November, 2019, promises

to be a stellar edition, rich in new

launches, exciting competitions,

insider insights, compelling

seminars and industry excitement,

putting exhibitors and visitors in

the perfect place to experience,

learn and strategise, taking their

business to the next level. As a huge

additional resource, The

Cosmoprof Trends Report 2019

will be presented by international

trend agency Beautystreams,

discussing the trends, both macro

and micro, that will be unveiled

throughout the four-day event,

while also delving into more

specific trends and how they are

linked to societal, lifestyle and

aesthetic choices.

Visit for

the latest updates and information


in LasVegas

Total immersion into

beauty universe and

unparalleled business

network opportunities

at Cosmoprof N.A.

With more than twenty-five

seminars and workshops,

Cosmoprof North America

also featured robust

conferences and diverse

topics for the industry’s elite

movers and shakers.


osmoprof North America

(CPNA), the largest B2B

beauty exhibition in the

Americas, hosted its 17th

edition from July 28-30,

2019 at the Mandalay Bay

Convention Center in

Las Vegas. The exhibition

welcomed retailers, distributors,

beauty brands, and suppliers, from

across the globe, offering unique

opportunities to come together,

make new relationships, foster

collaborations, and get inspired,

truly bringing the world of beauty

under one roof. Participants fully

immersed themselves in all things

beauty and walked away with

unparalleled business building

tools and network connections over

the course of the three-day event.

Held annually in Las Vegas, over

40,000 visitors engaged with 1,435

exhibitors representing 43 countries,

and were able to see and experience

new programs, special areas,

conferences, and networking

opportunities. The show floor

space covered 312,638 sqf (29,045

sqm) of space (up 3% from 2018).

CPNA showcased all facets of the

beauty industry, presented across

three main sections, two of which

were dedicated to Cosmetics &

Personal Care, with growth in the

skin care sector, and Professional

Beauty. The special show floor

areas included Discover Beauty,

Discover Beauty Spotlights,

Discover Green, The Beauty

Vanities, and Tones of Beauty.

There were eight Country

Pavilions having a prominent

presence on the show floor

For the first time, CPNA

introduced Cosmopack North

America, the third section acting

as a “show-within-a-show” and

dedicated to the entire supply

chain of the cosmetics industry.

The 18th Cosmoprof N.A. will be

held June 30-July 2, 2020.



Denman Stage Star

competition once

more discovers an

emerging talent.F

ollowing her success at

wowing judges at Salon

International in London,

Denman Stage Star winner

Amy Senior got a chance

to demonstrate an array

of cutting, styling and

dressing skills live on stage at

this year’s IBS New York.

Working alongside Denman

Creative Director Paul Stafford,

Amy showed off her talents

including her blow-drying skills

in looks she could achieve with

the new Denman Hot Curl

brushes. Over two busy days

Amy kept audiences captivated

with exquisite work created

using the D3, the Paddle Brush

and other Denman tools.

For Amy this was a dream come

true. “I’ve always loved stage

work,” she says, “but working

in a small, independent salon,

I never really got the chance.

Thanks to Denman Stage Star,

I’m experiencing the life of an

international hairdresser!”

She adds, “I have learned so

much; it’s been such a great


Committed to nurturing new

talent, Denman set up Stage Star

to give young hairdressers with

a passion for education and stage

work an opportunity to fulfil

their dreams. Now in its fifth

year, Stage Star has unearthed

some vibrant new talent and

importantly, provided the

platform where they can showcase

their skills worldwide.

Victoria Fishman of Denman

Corp was over the moon with this

year’s winner, “Amy was amazing;

I think the audience really enjoyed

seeing our brushes used to create

different and interesting work. She

made it look so easy! A worthy

winner and a genuine Stage Star!”

The Stage Star

competition fosters

myriad attributes:



creativity, stage

presence, and




Estetica n. 4/2019

ad index



Corso Cairoli, 16

10123 Torino (Italy)

Tel.: +39 011 83921113

Fax: +39 011 8171188



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10123 Torino (Italy)

Tel.: +39 011 83921111

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DENMAN 32/119


EUFORA 2-3 / 800 6 EUFORA

GOLDWELL 108-109

IHA 98







R+CO 102-103/113

RUSK PRO 30-31





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