ESTETICA Magazine USA (4/2019)

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editorial 

Hair: Darren Summors 

AVEDA Guest Artist, Australia 

"Education is the most 

powerful weapon which you 

can use to change the world" 

Nelson Mandela 

“You either create something and you keep it a secret and you die with it... or you can 

benefit the craft.” You choose. Vidal Sassoon, author of this reflection, was someone who 

always had a clear vision: sharing, helping others to succeed and ensuring the growth of 

the hairdresser as a whole through education was one of the great creeds that marked his 

lifetime. I met Vidal in 2004 and, the second time we crossed paths, he opened the doors 

of his home in Los Angeles to a group of industry pros to enjoy an unforgettable evening. 

Open. The doors. Of your home. I can’t think of a more beautiful allegory that more 

accurately describes what Vidal did and that so many hairdressers have continued to do 

in pursuing the future of this industry: sharing. There is a wise saying: 

“If you’re not making someone else’s 

life better, you’re living your life wrong,” 

and it’s a perfect fit for hairdressers. 

This is the most precious essence of the craft: beautifying another person, making him or 

her feel better about him/herself, changing a life through one’s image. Without a doubt, 

those who manage to reach this point can proudly say that they have become great 

hairdressers. But there is still a long way to go. Go further, close the circle and, as Vidal 

said, share what you know in favor not only of your clients’ self-image, but in educating 

your colleagues... which amounts to being so much more. Something that makes a 

difference not only in the lives of others, but also in your own. We all know the biggest 

names that have marked the education of this industry. Everyone remembers the trainers 

who helped him or her to become the professional they are today, the hairdressers who 

influenced them, the courses they attended, the online training followed... 

It should be remembered, however, that education is not only given on stage, in classrooms 

or on the other side of the camera. Education is an attitude. Education is a habit. Education 

begins with small gestures, helping the colleague next to you or the assistant you want to 

see grow or the team you stimulate so they can fly on their own. At the end of the day, 

happiness is found in realizing that the more you share, the more you have. 

Sergi Bancells 

sergi@esteticamagazine.com 

Keep on top of the latest news at 

www.esteticamagazine.com

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Estetica n. 4/2019 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

INTERNATIONAL 

EDITORIAL DIRECTOR 

Sergi Bancells 


ESTETICANETWORK 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL EDITORIAL 

COORDINATOR 

Fatima Pilone 

f.pilone@estetica.it 

EDITORIAL STAFF 

Alice Gioannini 

adtraffic@estetica.it 

Photoshoot Cover Story 10 

Looks NineZero One Glam 15 

Catwalks Amazing Hair '19/'20 18 

Focus Forms of expression 22 

Getting better 

with age... 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

ADVERTISING & P.R. 

Nives Carena 

nivescarena@estetica.it 

MANAGING EDITOR 

Marie Scarano 

esteticausa@estetica.it 

ESPAÑA 

Bel M. Dolla 

Elisabet Parra, Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Stéphanie Argentin, Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto 

MÉXICO-LATINOAMÉRICA 

Héctor Ramírez, Ernesto Álvarez, 

Karla Cuéllar, Fernando Farfán 

DIGITAL 

Matteo Franceschini Beghini, 

Erica Balduini, Ludovica Cavalli, 

Erika Marchese, Wilma Sommariva, 

Valentina Stella 

Photoshoot A desire to explore 24 

Dossier Defying time 26 

Vision Playing with lght 33 

Interview Beth Bewley 90 

Interview Power up! 92 

Events Industry visionaries 96 

Products 91 

Spectacular new hair 

looks by leading 

brands and stylists. 

international trends 

Estetica Master Class 41 

Autumn Rhapsody 57

Cover Story 

Vibrant color at its best for our fanciful Fall Issue cover! 

Aveda’s latest hair fashion collection features the new Full 

Spectrum Vibrants Semi-Permanent Hair Treatment. 

10 photoshoot

Some feel that the end of summer and heading back to work and school in September is the mark of 

the true ‘new year’, and so it would seem that Aveda timed this spectacular collection to celebrate new 

beginnings and possibilities with brilliant color! These perfectly pure and saturated hues add body and 

radiance to any cut and style. A dream come true for both visionary colorists and their intrepid clients. 

Now hairdressers can color outside the lines and experience Aveda Full Spectrum’s most intense hues 

of hair color – introducing Full Spectrum Vibrants, a 95% naturally derived* semi-permanent hair 

color treatment consisting of 10 shades plus clear. Creativity can finally flow freely by using each shade 

alone for intense, vibrant results or blending one or more together to create unique, customizable 

shades. Formulated with Aveda’s signature blend of protective plant oils, featuring certified organic 

sunflower, castor, jojoba and kukui to help condition hair and impart radiant shine while depositing 

color that lasts up to 15 washes. Full Spectrum Vibrants Semi-Permanent Hair Treatment is the new 

launch within the outstanding Aveda Full Spectrum line. This new Vibrants Semi-Permanent Hair 

Treatment is heat-safe, so it will not shift tone or remove color even up to high temperatures. 

Moreover, it will not bleed onto hair during processing or washing, or transfer onto fabrics; and it 

features a low pH, damage-free formula that does not lift hair cuticle. 

*From plants, 

non-petroleum 

minerals or water. 

Learn more at 

aveda.com 

Above: kudos to the talented and accomplished Aveda Artists who succeeded in 

unleashing their individual creativity yet worked together as an experienced team 

to compile a stunning variety of colors, personalities, and styles into this incredibly 

vibrant yet conceptually coherent collection. Right: find out some awe-inspiring 

behind-the-scenes images of our cover image process.

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NineZero 

One Glam 

Getty Images 

Julianne Hough by Riawna Capri 

Whenever Julianne Hough steps out, she always does so in style. So when it came time to turn heads 

on the 2019 Billboard Music Awards red carpet at MGM Grand Garden Arena in May, she went 

to Nine Zero One Salon in Los Angeles for a fresh hair look. “This cut is the exact opposite of the 

original ‘Safe Haven’ #TheJulianne cut done back in 2013,” explained Riawna, “It’s blunt, thick and 180 

degrees across.” Sometimes you have to adjust your bearings mid-way. “She wanted to grow it out,” 

said Riawna, “but that awkward stage and funky flip on the shoulders got the best of us!” Still, to get 

this fabulous look took some effort. “I cut her 4 different times in the same sitting,” Capri explained, 

“First time was how she came in with it styled, second, on wet hair, then after the blowout, and lastly 

after I styled. That’s how I got her hair exactly where we wanted it to live. I used the over/under 

curling technique with the T3 iron to give her that ‘fresh to death look’ accentuating the fresh, thick 

blunt chop.” A total look well-worth the time and effort! 

looks 

15

Hilary Duff by Nikki Lee 

“Hilary had been toying around with the idea of bangs for a few weeks,” reveals Nine Zero One stylist 

Nikki Lee, “but I just ignored her, hoping she would forget about them! Haha! - But we finally just 

went for it and we’re so glad we did!” Indeed, there are many looks that gorgeous can’t pull off, but 

Nikki also knows what’s best. “Instead of doing a full on bang, we opted for more of a curtain bang 

that swept to both sides,” she explained, “I used my texturizing shears to do most of the cutting so the 

ends would feel light and the bangs would push away from her face.” But of course, that’s only part of 

the story. “For styling this look, first I prepped the hair with In Common Magic Myst and Wow styling 

cream to provide nourishment and a smooth blowout,” continued Nikki, “For volume I added R+Co’s 

Dallas Thickening Spray so there would be extra movement in the hair. I then used a T3 curling 

iron to create the perfect loose waves aka whisper waves and a swept bang, finalizing with R+Co’s 

Mannequin Styling Paste cocktailed with Tinsel Smoothing Oil for texture and shine. The vibe is very 

70s and a perfect way to switch up her look!”

Photos: Getty Images 

Megan Rapinoe by Riawna Capri 

Girls will be girls whether they are trampling a soccer field or strutting a fashion show runway or red 

carpet. But when World Cup Championship Team Co-Captain Megan Rapinoe walked into Nine 

Zero One Salon after enjoying all the attention and accolades of their Women’s World Cup win, she 

probably hadn’t been planning an Instagram reprise. Instead, friend and co-owner Riawna Capri 

tickled Rapinoe’s cool blond a surprisingly becoming pink, perfect inspiration for a “Rapinkoe” 

hashtag. “It’s been so long since Megan has had time to get her hair done since she’s always traveling 

to different countries and it’s hard to communicate what you want,” shared Capri, “So I went tight 

on the sides and shaved, then left the hair longer on top for more texture.” Capri went on to advise, 

“Styling wise, always start with Magic Myst AKA, your vitamins first, to keep the hair healthy and 

shiny. I blew her out, used texturizing spray at the root for lift and a pomade on her ends, then twisted 

to create extra texture. I also waxed down the sides tight to give it more of a dramatic look. To get this 

celebratory nuance Capri used Joico Blonde Life® Lightening Powder and Joico Color Intensity.” 

looks 

17

Amazing 

Watanabe 

Hair ’19/’20 

What’s new in hair for this autumn-winter? 

The minimalist chignon and totally straight 

are out in favour of braids, XL volume, and 

flat waves. Accessories abound. Along with 

a certain flair for overdoing it... Laura Castelli 

Louis Vuitton 

Louis Vuitton Loewe Manish Arora 

Contemporary Couture. On the runways of Paris there is a 

fresh breath of tailoring. And backstage, double the time is 

dedicated to hair, the ultimate accomplice for completing 

the looks. The revival of accessories. From metal headbands 

to floral hairpins. 

Catwalks Photos: IMAXtree.com/Andrea Adriani

Paco Rabanne Rick Owens 

Paris 

Focus on 

Chanel 

Yamamoto 

Yamamoto 

Balmain 

Marine Serre 

catwalks 

19

New York 

Caafd Kim Shui Sies Marjan 

Jeremy Scott 

Focus on 

Chromat

Jonathan Cohen 

Wonder hair, in the Big Apple. From Manga-style to corn 

rowing to demi-chignons found in dime novels. There's 

all this and more. Special effects in styling and colour, 

a winning combination for looks inspired by street-art. 

Graffiti d’autore. 

Prabal Gurung 

Prabal Gurung 

Collina Strada 

Priscavera 

Anna Sui 

Caafd 

Luar 

catwalks 

21

Forms 

of expression 

Editorial hairstylists strive to enter the realm of pure art 

to convey subliminal messages, provoke, and trigger 

personal interpretations. Claudio Lazo is one such artist. 

22 focus

Hair: Claudio Lazo/Photo : Claudio Lazo/Make up: Juel Bergholm/Styling: Jaclyn Wosk/Model: Kimber London 

It’s obvious that at first glance there is much more to these images than just hair. This collection manifests a vision that 

reaches beyond trends and beauty and into the realm of artwork. There is a message here: of beauty of course, but also of 

trammels, limitations, constrictions. Indeed, Claudio Lazo, Wella Artist and owner of C the Salon in Los Angeles, admits, 

“The idea that inspired these photos is ‘self expression’, and how hairdressers and creative artist are bound with self doubt.” 

He then elaborated, “Each of these photos represents a different way we hide our faces and hesitate to speak out. We ask 

questions like: ‘Why can’t I express myself?’ ‘Does anyone really care what I have to say?’ ‘How do we break the ties that 

bind us and reach the fulfillment we desire?’” Here there are several stories to be told... each in its own way.

LONDON 

MILAN 

A desire 

to explore 

Wanderlust collection is a follow-up to Paul Mitchell’s 

fascinating, artistic exploration of the Golden State in their 

Spring 2019 California Dreaming hair fashion collection. 

Paul Mitchell® Professional Hair Color is following an irresistible desire to explore new sources of inspiration in a 

new collection they have dubbed Wanderlust. With a longing to experience Berlin’s iconic street art, an impulse 

to walk through London’s cool neighborhoods and a passion to window shop in the fashion capital of Milan, John 

Paul Mitchell Systems® European Artistic Team crafted the Fall 2019 Wanderlust Collection. Envisioned from a 

European point of view with a free-spirited confidence, each look epitomizes a stop on the Paul Mitchell team’s travels. 

Be instantly transported and inspired to wander near or far, because there is always beauty in discovery. The new, 

awe-inspiring Wanderlust Collection features three key looks, all of them created using Paul Mitchell The Color XG 

and the Demi shades and completed utilizing the Awapuhi Wild Ginger and Neuro care, style and tool brands: 

24 photoshoot

Under the direction of Lucie Doughty, John Paul Mitchell Systems® Creative Director, the team 

that created the Wanderlust Collection in Milan (Italy) includes: Noogie Thai, Editorial Director 

& Photo Shoot Mentor; Marco Iafrate, Creative Director, John Paul Mitchell Systems® Italy; 

Evelyn Strauss, Artist & International Educator, Germany; and Luke Dawson Browne, Artist 

& Regional Technical Consultant, UK; Vicky Panting, Artist & Regional Technical Consultant, 

UK; and Severine Papin, Artist & International Educator & Trainer, France. 

BERLIN 

WANDERLUST Collection 

by Paul Mitchell® Professional Hair Color 

Photo: Pasquale Abbattista 

Wardrobe Stylist: Angela Marcato 

Make-up: Barbara Bonazza 

Produced by Estetica Magazine 

Milan – a coral rose balayage on bombshell layers: With sunlight dancing off the Duomo and Italian cinema 

starlets as inspiration, this look captures the fashionable nature of Milan. Modern coral rose washes over sultry 

layers punctuated by effortlessly chic fringe. 

Berlin – a modern pageboy in faded pastel: History meets the present in buzzing Berlin. This edgy look borrows 

from 1960s mod fashion and melds it with the thrilling German capital and its painted skies. Dapples of faded pastels 

bring dimension to a reimagined pageboy cut modernized with texture. 

London – warm dimension on free-flowing natural curls: Set against the backdrop of London’s historic landmarks 

and royal grandeur, this graduated cut brings life to a crown of voluminous curls. A warm palette of walnut, bronze 

and caramel shades caress her texture to a shimmering effect, evoking a ’90s supermodel moment.

Defying 

time 

Jane Fonda /Getty Images 

Jodie Foster/Getty Images 

With advances in care and cosmetic products, health 

care and modern attitudes, we can continue looking 

great... with a little help from our fave salon professional. 

Today grey is the new black, and not only when speaking only about couture! Now that hair coloring 

products offer an unlimited palette, endless possibilities thanks to new techniques, and are safer and easier 

to use than ever before, the tables have been turned! Gen Z and Millennials are experimenting more with 

color while their parents are more often than not embracing their gray hair, often opting for classic carefree 

cuts and styling. Joanne Rempel, Color Development Manager at Eufora International focuses on the big 

issue: “The architecture of hair design must be adapted to suit face shape and body structure. Lifestyle will 

dictate how much time you want to budget. Are you an on-the-go gal with a regimen of wash, product and 

run? Or do you set aside a little time with a blow-dryer and hot tools to create your look?” 

26 dossier

Aging may bring some new challenges when it comes to hair, but nothing that can't be resolved in some way. Karen Gordon, 

President, Cosmetologists Chicago, comments, “One in four women experience thinning hair by the time they are in their 

forties due to stress, diet, hormones, the environment and hereditary factors, so I designed a protocol to create the best 

environment for growing thicker, healthier hair. Extensions and hairpieces can also help enhance length and volume. Today, 

when you purchase a hairpiece made with good quality hair and it is fitted properly, they can be completely undetectable!” 

In addition to a little extra TLC, consult with your hairdresser about what cut&color is best for you. Rempel explains: “My 

rule with my guest is... if you are growing out your natural color, you have to 'rock' it out with a slammin’ haircut. If you wish 

to color your hair, it is all about tone. As our skin changes, so does the depth and tone of our skin. We must accommodate 

these changes when selecting our hair color.” 

Pravana 

Dezigns by Tonya Victoria Richards/Village Photography 

Paul Mitchell 

Sebastian 

Atlantis by R+Co 

Courtesy of Cosmetologists Chicago 

Sebastian Professional Lead International Stylist Anthony Cole 

recommends Sebastian Mousse Forte for strong manageable hold with 

long-lasting body and Sebastian’s Shine Define to help restore natural 

shine. Of course one of the most important factors is moisture, for 

both skin and hair. This is why R&Co came up with special superhydrating 

Atlantis Shampoo and Conditioner with botanical oils and 

extracts to restore moisture levels and keep hair smooth and shiny.

When it comes to cuts, you’re better off sticking to variations on a theme of classics - especially pixies, and 

all variants of bobs. Lorrene Conino of Cosmetologists Chicago says, “Mid-length hair tends to be youthful... 

Finer hair clients work better with edgy shorter styles to disguise their thinning hair.” Sebastian’s Anthony 

Cole sees another advantage to bobs: “I like to give these clients bobs (shoulder length or higher) based on 

their face shape, as this style allows their faces to get the most light.” 

Indeed, many of our models and celebs here are sporting bobs and lobs, which can be amped up with waves 

and texture, brushed forward or back, dressed up and dressed down - the ultimate in comfort and versatility. 

Wella Professionals 

George Papanikolas, Matrix Celebrity Stylist 

Sometimes the rules 

for trending styles 

become unisex. Matrix 

Haircare Artistic 

Director George 

Papanikolas confirms: 

"If you still have a thick 

head of hair with grey, 

then it’s great to play 

with the length of it, 

especially on top. I 

encourage guys to grow 

it out longer on top. 

That way they can use 

a round brush to create 

a smooth bouncy 

blowout." Many celebs 

with attitude sport 

short and longer pixies 

applying this same 

principle and look 

great! 

Jamie Lee Curtis/Getty Images 

Glenn Close/Getty Images

Are you reluctant to cut off your luscious long locks? They may require more care, but like Nicole Kidman 

or the splendid Michelle Pfeiffer, if you’re willing to put in the time and effort, embrace who you are or who 

you want to be. Nick Stenson, Director, Cosmetologists Chicago, observes, “I really feel beauty is ageless. 

It’s all about giving our guests options that work with their lifestyle. As we age beauty is about embracing the 

phase of life that you’re in and celebrating the journey. In regards to hair trends I feel that timeless/classic 

shapes are always in style.” 

Mego Ayvazian for Farouk Systems/CHI 

Dezigns by Tonya Victoria Richards/Village Photography 

Hair: Marilyn Vendittelli @Salon - INdustry Hair & Esthetics 

Colorist: David Vendittelli/Photo: Kale Friesen 

Nicole Kidman/Getty Images 

Michelle Pfeiffer/Getty Images 

dossier 

29

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Best of 


What is it they say about 

rose-colored glasses? 

A vision of optimism. 

The future of hairdressing 

is alive and well! 

Hair & Photo: Jake Thompson 

Make-up: Kate Giddings 

Assistants: Anna Nielsen 

& Jordan Duckworth 

Playing 

with light 

33 vision

“Textures toy with 

refraction for 

personalized purples: 

naturally vibrant” 

34 vision

Best of 


Classic, low-maintenance cuts 

are brimming with personality 

and perfectly pure purple hues, 

thanks to Aveda Full Spectrum 

Vibrants Semi-permanent 

Hair Color and Treatment, 

guaranteeing healthy hair, 

radiance and shine. 

Hair: (left) Heggy Gonzalez, Aveda 

Guest Artist, United States - (this page) 

Jay Blank, Aveda Guest Artist, Korea

Street styles dressed up for a 

sophisticated affair are always 

true to themselves and have 

nothing to envy of elegant 

chignons or updos. Precision 

fashion forward looks for any 

occasion. 

Hair: Dana Lyseng 

Photo: Kale Friesen 

Make-up: Timothy Hung 

Styling: Dana Lyseng

Best of 


“Complements 

in colors and 

contrasting lengths: 

fierce elegance” 

37 vision

38 vision 

“An inverted 

color scheme 

and bold 

graphic 

design. 

Contrasts 

in length, 

light and 

darkness”

Best of 


Incredibly graphic looks 

for stunning street styles. 

Contemporary femininity with 

no apologies. Absolutely perfect 

for fashion-foward persona. 

Hair: The Harlot Salon 

by Marylle Koken 

Photo: Nick Berardi 

Make-up: Joel Sebastian

Best of 


One example of less 

being more. Exquisitely 

balanced cut and color 

and subtle geometries that 

complement each other to 

perfection. 

Hair: Allen Furlan 

Photo: Thomas Concordia 

Make-up: Marie Laure 

Stylist: Pascale/Jeremie 

Products: Redken 

40 vision

MODA 

INT’L 

ESTETICA 

MASTER 

CLASS 

ERROL DOUGLAS 

TOM CONNELL 

@ TREVOR SORBIE ART TEAM DMITRY VINOKUROV X-PRESION 

In November, Turin will be the world capital of hairdressing. Under the spotlights, for the tenth edition of On Hair Show & Exhibition, 30 

international non-stop shows and novelties by the brands. Top-event, the Estetica Master Class. Four stylists of world renown - on stage - 

to illustrate the iconic looks of their careers. We introduce them to you here... 

A novembre, Torino sarà la capitale mondiale dell’hairdressing. Sotto i riflettori, per la decima edizione di On Hair Show & Exhibition, 30 show 

internazionali no-stop e novità dai brand. Top-event, l’Estetica Master Class. Quattro stilisti di fama mondiale - on stage - a illustrare i look iconici 

della loro carriera. Scopriamo chi sono... 

Im November wird Turin zur Welthauptstadt des Friseurhandwerks. Im Mittelpunkt der zehnten Ausgabe der On Hair Show & Exhibition stehen 

30 internationale Nonstop-Shows und Brand-News. Die Estetica Master Class – ein Top-Event. Vier international renommierte Designer 

präsentieren auf der Bühne die Kultlooks ihrer Karriere. Lassen Sie uns herausfinden, wer sie sind... 

En novembre, Turin sera la capitale de la coiffure. Sous le feu des projecteurs, pour la 10e édition du On Hair Show & Exhibition, 30 shows 

internationaux non-stop et toutes les nouveautés des marques. Un évènement top niveau, l’Estetica Master Class. Quatre coiffeurs de renom 

international – sur scène – pour illustrer les looks emblématiques de leur carrière. Découvrons ensemble qui ils sont... 

En noviembre, Turín será la capital mundial de la peluquería. Bajo los reflectores, para la décima edición de On Hair Show & Exhibition, 

30 show internacionales non-stop y novedades de las mejores marcas. Top event, la Master Class de Estetica. Cuatro estilistas de fama mundial 

- on stage - para ilustrar los looks icónicos de sus carreras. Averigüemos quiénes son...

ERROL DOUGLAS 

“ 

I would describe myself as a technical 

excellence hairdresser, an all-rounder, in live shows 

and photographic collections. 

” 

Errol Douglas MBE

Hair: Lorem ipsum Doledar 

Photo: Adlrem Ipumer 

Make-up: Antera Dolupre 

Styling: Alenaus Bauhaus

THE WORLD OF ERROL DOUGLAS 


MASTER 

CLASS 

A stylist of reference of British hairdressing for more 

than 30 years, Errol Douglas is one of the 5 Ambassadors 

& Patron of Honour of the Fellowship for British 

Hairdressing and hair guru for numerous stars in the 

world of music, fashion, and cinema. A winner of several 

of the most coveted prizes in the world, he is loved by the 

British media and young people. 

Stilista di riferimento del mondo British da più di 30 

anni, Errol Douglas è uno dei 5 Ambassador & Patron of 

Honour del Fellowship for British Hairdressing e hair guru 

di numerose star del mondo della musica, della moda e 

del cinema. Vincitore di svariati premi tra i più ambiti al 

mondo, è amatissimo dai media britannici e dai giovani. 

Errol Douglas ist seit mehr als 30 Jahren ein 

Bezugspunkt in der britischen Modewelt und einer der 

fünf Botschafter und Patron of Honour des Fellowship for 

British Hairdressing sowie Haar-Guru zahlreicher Stars 

aus der Welt von Musik, Mode und Kino. 

Der Preisträger zahlreicher der begehrtesten 

Auszeichnungen der Welt wird von den britischen Medien 

und jungen Menschen geliebt. 

Modèle pour tous les coiffeur-ses en Grande-Bretagne 

depuis plus de 30 ans, Errol Douglas est l’un des 5 

ambassadeurs et Patron of Honour du Fellowship for 

British Hairdressing ainsi que gourou du secteur pour de 

nombreuses personnalités du monde de la musique, de 

la mode et du cinéma. Gagnant de multiples prix parmi 

les plus convoités, il est très aimé des médias anglais et 

des jeunes. 

Estilista de referencia del mundo British desde hace más 

de 30 años, Errol Douglas es uno de los 5 Ambassador & 

Patron of Honour del Fellowship for British Hairdressing y 

el gurú del cabello de numerosas estrellas del mundo de 

la música, la moda y del cine. Ganador de varios premios 

entre los más codiciados del mundo, es muy amado por 

los medios de comunicación británicos y por los jóvenes. 

Site: erroldouglas.com 

Facebook @ erroldouglasldn 

Instagram @ erroldouglasldn 

Discover more on 

Errol Douglas

“ 

TOM CONNELL 

@ TREVOR SORBIE ART TEAM 

Creating a show or shoot concept takes so much time, effort 

and commitment, the only way l feel it’s worthwhile is to do 

something I find unique. If I were in the audience or looking at 

an image, what would hold my interest? That process is what I 

measure all of my work up against. 

” 

Tom Connell

THE WORLD OF TOM CONNELL 


MASTER 

CLASS 

The Artistic Director of the Trevor Sorbie Art Team 

and passionate trainer, Tom Connell boasts strong 

professional ethics and a great strategic vision. Fashion, 

culture, and inspiration are the foundation of his works. 

His artistic team is visionary, original and evolving 

continuously. On stage @ On Hair Show & Exhibition with 

the Special Colorist Giuseppe Stelitano. 

Direttore Artistico del Trevor Sorbie Art Team e 

appassionato formatore, Tom Connell affianca una forte 

etica professionale a una grande visione strategica. 

Fashion, cultura e ispirazione sono alla base dei suoi 

lavori. Il suo team artistico è visionario, originale e 

in continua evoluzione. On stage @ On Hair Show & 

Exhibition con lo Special Colorist Giuseppe Stelitano. 

Als Künstlerischer Leiter des Trevor Sorbie Art Teams und 

leidenschaftlicher Ausbilder verbindet Tom Connell eine 

starke Berufsethik mit einer großen strategischen Vision. 

Mode, Kultur und Inspiration sind die Basis seiner Arbeit. 

Sein künstlerisches Team ist visionär, originell und in 

ständiger Weiterentwicklung. 

Auf der Bühne der @ On Hair Show & Exhibition mit dem 

Special Colorist Giuseppe Stelitano. 

Directeur artistiques du Trevor Sorbie Art Team et 

formateur passionné, Tom Connell soutient une forte 

éthique professionnelle empreinte d’une grande vision 

stratégique. Mode, culture et inspiration sont à la base 

de ses travaux. Son équipe artistique est visionnaire, 

originale et en continuelle évolution. Sur scène à 

l’On Hair Show & Exhibition avec le coloriste spécialiste 

Giuseppe Stelitano. 

Director Artístico de Trevor Sorbie Art Team y formador 

apasionado, Tom Connell combina una fuerte ética 

profesional con una gran visión estratégica. Moda, cultura 

e inspiración son la base de sus trabajos. Su equipo 

artístico es visionario, original y en continua evolución. 

On stage @ On Hair Show & Exhibition con el Special 

Colorist Giuseppe Stelitano. 

Site: trevorsorbie.com 

Facebook @ tom.connell.505 - @TrevorSorbie 

Instagram @ tomconnell - @trevorsorbie 


Tom Connell 

@ Trevor Sorbie 

Art Team

DMITRY VINOKUROV 

“ 

I’m a very observant person. I like to look at people, nature, 

architecture... I draw my inspiration from different situations. 

You have to overcome insecurities, obstacles, restrictions 

or any set rules. Then life itself and one’s attitude toward it 

are inspirational. Dmitry Vinokurov 

”

THE WORLD OF DMITRY VINOKUROV 


MASTER 

CLASS 

Der internationale Trendsetter, Gründer der Open 

Academy International Vinokurov & Friends und 

Präsident von Intercoiffure Mondial Russland, ist bekannt 

für seine große Kreativität und seine ganzheitliche 

Fähigkeit. Er ist der erste russische Friseur, der auf der 

Alternative Hair Show auftritt und engagiert sich sehr 

im Wohltätigkeitsbereich. So gründete er zugunsten von 

leukämiekranken Kindern in seinem Heimatland die 

Stiftung „We are with you“. 

International trendsetter, founder of the Open Academy 

International Vinokurov & Friends and president of 

Intercoiffure Mondial Russia, Dmitry is famous for his 

extraordinary creativity and capacity to engage crowds. 

The first Russian hairdressers to perform at the Alternative 

Hair Show, he is very active in the charity sector where he 

established the “We are with you” foundation, to benefit 

children with leukaemia in his homeland. 

Trendsetter internazionale, fondatore dell’Open Academy 

International Vinokurov & Friends e presidente di 

Intercoiffure Mondial Russia, è famoso per la sua grande 

creatività e capacità aggregativa. Primo parrucchiere 

russo ad esibirsi all’Alternative Hair Show, è molto attivo 

nel settore della beneficienza, nell’ambito del quale ha 

dato vita alla fondazione “We are with you”, a favore dei 

bambini con la leucemia nel suo Paese d’origine. 

Faiseur de tendances internationales, fondateur de l’Open 

Academy International Vinokurov & Friends et président 

d’Intercoiffure Mondial Russie, il est renommé pour sa 

grande créativité et sa capacité d’agrégation. Premier 

coiffeur russe à s’exhiber à l’Alternative Hair Show, il 

est très actif dans le secteur de la bienfaisance, dans le 

cadre duquel il a donné vie à la fondation « We are with 

you », en faveur des enfants atteints de leucémie dans 

son pays natal. 

Trendsetter internacional, fundador de la Open Academy 

International Vinokurov & Friends y presidente de 

Intercoiffure Mondial Russia, es famoso por su gran 

creatividad y capacidad agregativa. Primer peluquero 

Ruso en actuar en el Alternative Hair Show, es muy activo 

en el sector benéfico, creando en su país de origen la 

fundación “We are with you”, a favor de los niños con 

leucemia. 

Site: oai.academy 

Instagram @ dmitriy_vinokurov 

Facebook @ Vinokurov.promo - @ oaVinokurovAndFriends 


Dmitry Vinokurov

X-PRESION 

“ 

We are the first worldwide company dedicated to R + D + i. Express, 

Create and Disseminate is our mission. X-presion was born out of a 

personal desire that drives us to bring innovation and enthusiasm to the 

hairdressing industry. Seeing our techniques replicated by hairdressers 

” 

around the world is the greatest form of recognition we can have.

THE WORLD OF X-PRESION 


MASTER 

CLASS 

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis 

Almendral and Kasper Thomas: a team of explosive 

creativity, of huge innovative capacity in terms of research 

(like the revolutionary colouring technique #xpresionpixel) 

and training. The artistic group originally from Madrid 

contributed to the growth of the highest level of this sector, 

involving parallel fields like music, video, and photography. 

Present at the top sector events, they also enjoy huge 

success on social with millions of impressions. 


Almendral e Kasper Thomas: un team dalla creatività 

esplosiva, di grande capacità innovativa in termini di 

ricerca (come la rivoluzionaria tecnica di colorazione 

#xpresionpixel) e formazione. Il gruppo artistico originario 

di Madrid ha contribuito alla crescita del settore ad 

altissimi livelli, coinvolgendo ambiti paralleli quali musica, 

video e fotografia. Presenti agli eventi-top del settore, 

spopolano anche sui social con milioni di impressions. 

Site: x-presion.eu 

Facebook @xpresionproducciones 

Instagram @xpresioncreativos 


Almendral und Kasper Thomas: ein Team mit enormer 

Kreativität, großer Innovationskraft im Bereich der 

Forschung (wie die revolutionäre Färbetechnik 

#xpresionpixel) und Ausbildung. Die aus Madrid 

stammende Künstlergruppe hat zum Wachstum des 

Sektors auf höchster Ebene beigetragen, wobei sie 

gleichrangige Medien wie Musik, Video und Fotografie mit 

einbeziehen. Sie sind bei den wichtigsten Veranstaltungen 

der Branche präsent und auch in sozialen Netzwerken 

mit Millionen von Inhalten erfolgreich vertreten. 


Almendral et Kasper Thomas : une équipe à la créativité 

explosive et à la grande capacité d’innovation en termes 

de recherche (comme la technique révolutionnaire de 

coloration #xpresionpixel) et de formation. Le groupe 

artistique venant de Madrid a contribué à la croissance 

du secteur à de très hauts niveaux, en impliquant des 

secteurs parallèles comme celui de la musique, de la 

vidéo et de la photographie. Présents aux évènements 

top niveau du secteur, ils font aussi des ravages sur les 

réseaux sociaux avec des millions d’impressions. 


Almendral y Kasper Thomas: un equipo con creatividad 

explosiva, de gran capacidad innovadora en términos 

de investigación (como la revolucionaria técnica de 

coloración #xpresionpixel) y formación. El grupo artístico 

originario de Madrid ha contribuido al crecimiento del 

sector a niveles muy altos, involucrando áreas paralelas 

tales como música, video y fotografía. Presentes en 

los principales eventos del sector, también son muy 

populares en las redes sociales con millones de 

impressions. 


X-presion

AUTUMN 

AUTUMN 

Hair: Steph Meyer 

Photo: Anniss + Bartion 

Make-up: Charlotte Ravet 

Styling: Rachel Kaufman

Hair: Box Hill Institute Educators 

Photo: Milos Mlynarik 

Make-up: Box Hill Institute Educators 

Styling: Jessica Jade Fashion 

How can this new autumn mood be interpreted? What palette should we rely on to create new 

feminine stories every day? Make your move in total creative freedom. Listen with your eyes, 

feeling a different philosophy between your fingers. Your own. 

Come interpretare il new sentiment d’autunno? A che palette affidarsi, per creare ogni giorno 

nuove storie al femminile? Fate il vostro gioco, in totale libertà creativa. Ascoltando con gli 

occhi, sentendo tra le dita, una filosofia differente. La vostra. 

Wie lässt sich die neue Herbststimmung ausdrücken? Mit welchen Farben erzählen Sie jeden 

Tag neue Frauengeschichten? Lassen Sie Ihrer Kreativität freien Lauf. Lauschen Sie mit Ihren 

Augen und spüren Sie eine völlig neue Philosophie zwischen Ihren Fingern. Ihre eigene. 

Comment interpréter ce nouveau sentiment d’automne ? À quelle palette de couleurs faire 

confiance pour créer, jour après jour, de nouvelles histoires au féminin ? Créez votre propre 

jeu, avec un esprit créatif sans limites. En étant à l’écoute avec les yeux, en sentant entre les 

doigts une philosophie autre. La vôtre. 

¿Cómo interpretar il new sentiment otoñal? ¿En qué paleta inspirarse para crear cada 

día nuevas historias en clave femenina? Haced vuestro juego, en total libertad creativa. 

Escuchando con los ojos, sintiendo entre los dedos una filosofía diferente. La vuestra.

AUTUMN 

Hair: Bridie Meehan 

Photo: Karla Majneric 

Make-up: Georgia Ramman 

Stylist: Karly Brown

Hair: Paula Hibbard 

Photo: David Mannah 

Make-up: Rachael Montgomery 

Styling: Josie McManus

AUTUMN 

Hair: Team Twins 

Photo: Petra Holland 

Make-up: Darien Touma 

Styling: Annet Veerbeek

Hair: Nichola Lovell 

Photo: Anniss&Barton 

Make-up: Emma Van Breugel 

Styling: Leroy Lorenzo

AUTUMN 

AUTUMN 

Hair: Toni&Guy McMahons Point 

Technlogical colours 

Natural inspiration 

Hair: Lyndall Vile/Photo: Milos Mlynarik/Make-up: K. Hopwood/Styling: L. Ross 

Something new arrives from unprecedented combinations. The 

techno-innovation of pigment research is personified in inspiration by 

nature, borrowing ideas from reality. Wine red strands. Orange to be 

drunk. Metallic to shine. Autumn nuances for gourmets. 

Il new deal arriva dall’accostamento inconsueto. L’innovazione tecno 

della ricerca nei pigmenti si umanizza nell’ispirazione nature, che 

ruba le idee alla realtà. Ciocche vino rosso. Arancio da bere. Metallo 

per brillare. Nuance d’autunno per gourmet. 

Der neue Look entsteht aus einem ungewöhnlichen Mix. Die 

technologische Innovation der Pigmentforschung bezieht ihre 

Inspiration aus der Natur, deren Ideen der Realität entstammen. 

Haarsträhnen in Rotwein. Ein orangefarbenes Getränk. Glänzendes 

Metall. Herbstnuancen für Gourmets. 

Le nouvel accord de l’alliance inhabituelle. L’innovation technique de 

la recherche dans les pigments s’humanise dans l’inspiration nature 

qui soutire les idées à la réalité. Des mèches lie de vin. De l’orange 

à boire. Du métal pour briller. Des nuances d’automne pour fins 

gourmets. 

El new deal viene de la combinación inusual. La innovación tecno de 

la investigación de pigmentos se humaniza en la inspiración nature, 

que roba ideas de la realidad. Mechones color vino. Naranja para 

beber. Metal para brillar. Tonos otoñales para gourmets.

Hair & Colour: Mat Johnson 


Make-up: Pablo Morgade 


Hair: Paul Mitchell® 

Professional Hair Color 

Photo: Pasquale Abbattista 

Make-up: Barbara Bonazza 

Styling: Angela Marcato 

Produced by Estetica Magazine

Hair: Pop Academy Team 

Photo: Vlad Andrei Gherman 

Make-up: Ioana Simon 

Styling: Smaranda Almasan 

AUTUMN

AUTUMN 

Hair: David Murray 

Photo: Tony Le Britton 

Make-up: Roseanna Velin

Hair: Huub Eysink/Photo: Ivo de Kok/Make-up: J. Pietrzak/Styling: S.Eysink 

Hair & Colour: Laurent & Carole Voisinet/Photo: Pascal Latil/Make-up: M. Miteva & M. Charot/Styling: V. Suchet & P. Latil 

Liquid energy 

Fire and 

flames 

A courageous act. For those who enter a salon determined to come 

out looking different, more beautiful. For those who work in the salon 

with the daily responsibility of making dreams come true, with nothing 

but shears and colours. The objective? Innovate while personalising. 

Atto di coraggio. Di chi va in salone con l’obiettivo di uscire diverso, 

acquisendo in bellezza. Di chi in salone ci lavora, con la responsabilità 

quotidiana di realizzare sogni. Forbici e colore gli alleati. 

Ambìto l’obiettivo: innovare personalizzando. 

Mut beweisen ... all diejenigen, die mit dem Wunsch zum Friseur 

gehen, durch eine Veränderung neue Schönheit zu erlangen und 

all diejenigen, die tagtäglich im Friseursalon arbeiten, um Wünsche 

Wirklichkeit werden zu lassen. Schere und Farbe als Verbündete. 

Angestrebtes Ziel: Neues durch Individualität. 

Acte de courage. De celle qui va au salon dans l’objectif d’en 

ressortir différente, belle. De celui-celle qui travaille au salon, avec 

la responsabilité quotidienne de réaliser les rêves. Les ciseaux et les 

couleurs, des alliés. L’objectif, ambitieux : innover en personnalisant. 

Acto de coraje. De quién acude al salón con el objetivo de salir 

diferente, ganando en belleza. De quién trabaja en el salón, con la 

responsabilidad diaria de hacer realidad los sueños. Tijeras y color los 

aliados. El objetivo: innovar personalizando.

AUTUMN 

Hair & Artistic Direction: 

Claude Tarantino 

Photo: Jules Egger 

Products: L’Oréal Professionnel

Hair: Revlon Professional®

AUTUMN 

Hair & Colour: Stevie Corthine 


Make-up: Pablo Morgade 


Hair: Candice McKay 

Photo: John Rawson 

Make-Up: Maddie Austin 

Styling: Jamie Russell

Hair & Artistic Direction: 

Danny Pato 

Photo: Mara Sommer 

Make-up: Kiekie Stanners 

Styling: Danny Pato 

& Rachel Morton

Hair: Barry Maddocks 

& Amy Sultan 

Photo: Philip Veitch 

Make-up: Geena Dinnis 

Styling: Lewis Robert Cameron 

AUTUMN

Hair: Debbie G/Colour: Billi Currie Team/Photo: Kayt Webster-Brown/Make-up: Faye Marie 

Inner reflections 

Retro allure 

From chestnut to caramel corn, passing through bronze, coffee and 

chocolate. Brunettes have the upper hand in September. A selection 

of nuances, versatile by nature. Honey and caramel go hand in hand, 

igniting in copper, more subtle in coffee tones. 

Dal castagna al marron glacé, passando per bronzo, pigna e 

cioccolato. Il castano a settembre gioca in casa. Nuance d’elezione, è 

versatile per indole. Si accompagna a miele e caramello, si incendia 

nel rame, si tranquillizza nei toni del caffè. 

Von der Kastanie bis zur glasierten Marone, über Bronze, Pinienzapfen 

und Schokolade. Die Kastanie darf im September nicht fehlen. Die 

bevorzugte Nuance ist naturgemäß vielseitig einsetzbar. Sie passt gut 

zu Honig und Karamell, fängt Feuer mit Kupfer und beruhigt sich mit 

den Nuancen von Kaffee. 

Du châtain au marron glacé, en passant par le bronze, pomme de pin 

et chocolat. Le châtain, en septembre, est chez lui. Avec ses nuances 

privilégiées, il est polyvalent de par nature. Il accompagne le miel et le 

caramel, s’enflamme dans le cuivre et se détend dans les tons café. 

Desde el castaño al marron glacé, pasando por el bronce, piña y 

chocolate. El castaño en septiembre juega en casa. Nuance de 

elección, es versátil por índole. Va bien con miel y caramelo, se 

enciende con el cobre, se calma en los tonos del café. 

Hair: James Earnshaw for Bad Apple Hair Art Team/Photo: Tom Goddard/Make-up: Kate Reynolds

AUTUMN 

Artistic Direction: Fabien Provost 

Hair: Fabien Provost, 

Alexandrine Piel, Ludovic Chapalain 

Photo: Adel Awad 

Make-up: Charlotte Willer 

Styling: Chloé Dugast

Hair & Colour: Ludovic Chapalain, 

Jérôme Ponthieu, Raynald Bernard 

Make-up: Natacha Maillard 

Styling: Virginie Fauconnier 

Photo: Bruno Juminer

Hair: Candice McKay 


Make-Up: Maddie Austin 

Styling: Jamie Russell 

AUTUMN

AUTUMN 

Hair: Brandon Messinger 

Photo: Deborah Selwood 

Make-up: Priscilla Messinger

Hair: Laurianne Baesa 

& Damien Dussert 

Photo: Pawel Wylag 

Make-up: Izabela Szelagowska 

Styling: Joanna Wolff

Sweet geometries 

Bauhaus brushtrokes 

Hair: Bill Tsiknaris/Colour: Chris Tsiknaris/Photo: David Mannah/Make-up: P. Morgade/Styling: J. McManus 

Hair: Laurianne Baesa & Damien Dussert/ Photo: Pawel Wylag/Make-up: I. Szelagowska/Styling: J. Wolff 

Even the ultimate classic, the bob, feels the change of season. It 

leaves micro-fringes and tousled looks behind to welcome texturized 

styling and more aware looks. Colour takes all or seeks contrasts. 

Designer brushstrokes. 

Anche l’evergreen per eccellenza, il carré, sente il cambio di 

stagione. Abbandona micro-frange e décoiffé estivi a favore di styling 

texturizzati e look più consapevoli. Il colore si prende tutto o va a 

contrasto. Pennellate di design. 

Auch der Bob – Evergreen par excellence – spürt den 

Jahreszeitenwechsel. Verzichten Sie auf Mikroponys und 

sommerliches Décoiffé und bevorzugen Sie ein texturiertes Styling 

und bewusstere Looks. Die Farbe gibt entweder den Ton an oder wird 

zum Kontrast. Ein Anstrich mit Design. 

Même le plus classique des classiques, le carré ressent le changement 

de saison. Au placard les mini-franges et les décoiffés d’été en faveur 

des coiffages stylisés et des looks plus conscients. La couleur prend 

tout ou est en contraste. Des coups de pinceau de design. 

Hasta el evergreen por excelencia, el carré, siente el cambio de 

temporada. Abandona micro-flequillos y décoiffés de verano en favor 

de un estilo texturizado y un look más consciente. El color lo llena 

todo o es contraste. Pinceladas de design.

AUTUMN 

Hair: Equipe Artistique Vog Coiffure 

Photo: Weronika Kosinska 


Styling: Joanna Wolff

AUTUMN 

Hair: Justin Pace for 

Papas & Pace Artistic Team 

Colour: Justin Pace 


Make-up: Lang Nguyen 

Styling: Jamie Russell

Hair: Eric Zemmour 

Photo & Make-up: 

Stéphan Gagnard 

Styling: Yulia Moatti

Artistic Direction: 

Angelo Seminara for Davines 

Colour: Équipe Angelo Seminara 

Photo: Andrew O’Toole 

Make-up: Daniel Kolaric 

Styling: Niccolo Torelli

Hair: Laurianne Baesa 

& Damien Dussert 

Photo: Pawel Wylag 


Styling: Joanna Wolff 

AUTUMN

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“ 

Beth 

Bewley 

GAINING RESPECT IS ABOUT HOW YOU 

CONDUCT YOURSELF AS A LEADER. SOME 

MEN AND WOMEN HAVE OLD WAYS OF 

THINKING ABOUT WOMEN IN BUSINESS. 

I DON’T GIVE THEM THE TIME OF DAY. 

” 

As one of the few women who own their own hair care brand, today Beth Bewley is 

more of an inspiration to the industry than ever, overcoming loss and obstacles to 

guarantee continued growth while remaining faithful to the founding principles she 

established with her late husband Don Bewley over 20 years ago. 

What do you think sets Eufora apart as a company? 

Our genuine, authentic and unwavering dedication to the salon professional and to 

providing them with everything that they need to grow, thrive and achieve great levels 

of success. Today many professional brands seem to be losing their dedication to salon 

profitability by partnering with large beauty supply stores and online retailers, but our 

broad and deep dedication to stylists and owners encompasses not just great products, 

but also real education through our Advanced Training Academy. 

What has your journey to the forefront of Eufora been like? 

Honestly, not easy. Don’s passing required me to step to the forefront... this was a bit 

out of my comfort zone, and frankly still is a little bit. I had to find the resilience and 

strength to push through and combat those trying who were trying to take advantage 

of our tragedy. I’ve been fortunate to be surrounded by amazing people. This phase of 

my journey challenges me every day, but I’m blessed to have the Eufora nation. 

What projects and challenges in Eufora have been most gratifying? 

Oh, there are so many! Building a successful business overtime certainly has its 

“With my grown children now 

working with me in the business, 

our plan is to continue the legacy 

that Don and I started 20 years ago. 

We’ll embrace new ideas, concepts 

and technology while keeping 

our core values at the heart of every 

decision we make.”

challenges. I’d have to say that it’s not one project or one milestone that has been most gratifying, it is 

all of it. The growth of the company and my growth as an entrepreneur and owner, is something I’m 

thankful for each and every day. 

Tell us about hairdressing industry education and the Don Bewley Memorial Scholarship Fund? 

When you stop learning, you stop growing. At Eufora we have a saying that we speak loud and clear; 

“Education is our way of life”. There is nothing as powerful as being eye to eye with a master 

instructor to become exceptional at precision cutting or coloring. There is nothing that replaces the 

connection, one on one coaching and support when striving to run a successful business. There was 

no better way to honor Don’s legacy than with a scholarship. Don was passionate in his message that 

to succeed in this industry you had to be dedicated to ongoing learning. He would be proud that we 

honor him this way. 

Can you tell us Eufora key product launches and plans in the next months? 

Eufora has a very complete, diverse and high-performance product portfolio. Innovation often 

requires that we change the consumer behavior on how to use products, and that is never an easy 

undertaking. Currently Eufora is in development on a unique approach to cleansing products, 

multi-functional and clean styling products and innovation in hair color technology. 

Global Connection is 

about people making 

a connection with 

likeminded, growthoriented 

peers. 

In 2020, Eufora will host 

their VisionQuest event 

– very different from 

Global Connection in 

that the event is more 

of a retreat and is 

focused on business, 

personal development 

and wellness. 

For our complete exclusive interview with Beth Bewley visit www.esteticamagazine.com 

interview 

91

Power up! 

Looking to become a trendsetter? Feeling unsure about 

specific cut & color techniques? Seeking inspiration? 

Education is always the key to boosting your business. 

All expert artists agree that one of the best ways to boost your business is to boost your self-confidence 

and skills through education, whether you are just starting out and need to add to your skills set or if 

you are at the top of your game and are seeking inspiration to set new benchmarks in the industry, 

there is something available somewhere for everyone. We asked our experts for advice. Starting with 

Dixie Sabedra, CHI Schools Director. "For a young stylist, I would recommend attending courses that 

you need sharping up on first," she recommends, "such as cutting or coloring techniques. These are 

your core foundation and will build your confidence." She continued, "A seasoned stylist might want to 

take a trend setting class that has social media buzzing and let your clients know you too can keep 

Farouk Systems/CHI Education 

92 education

R+CO 

R+Co's ELECTRIC HOUSE, where 

the foundations of the past meet the 

techniques of the future for an avantgarde 

interpretation of hairdressing and 

performance. VISION ON is instead an 

all-day educational trifecta of cutting, 

styling and grooming talent from The 

Collective: Garren, Howard McLaren, 

Thom Priano and Ashley Streicher. 

them looking sharp and on point. It helps us get out of our comfort zone and keeps us creative." 

Amanda Jenkins, Global Director of Education for ECRU New York concurs, saying, "A minimum of 2 

courses a year is a great place to start. The more one invests in themselves the more valuable they are to 

both clients and employers." 

R+Co education aims to reinvent the way hairdressing is taught by going back to basics, starting with 

the classics. Focus is not just on “what?” but “why?”, the goal being to get the student to think, not just 

watch. They are convinced that the salon professional should realize that there is no one way to achieve 

an end result, and multiple techniques should be explored. Both the VISION ON and ELECTRIC 

HOUSE events are in keeping with R+Co philosophy: the Legends Tour honors and is inspired by 

hairdressing from the past, while Electric House is inspired by the future of hairdressing. It is equally 

important to be well-versed in both to fully realize your own potential and develop a personal style.

Kao NYC 

Joshua Wagner SEB MAN Design Team, Artist and Educator outlines things neatly, claiming that each 

salon professional should participate in three events per year, focusing on Quality (inviting top expert to 

hold an annual in-salon "banger" event for your staff), Adventure (any event that gets you out of your 

creative comfort zone), and Excitement (organize your team, a partner, or a photographer to shoot your 

work and enter them in competitions like the BEA’s or NAHA, purely for the fun and excitement of it)! 

Goldwell professes that an effective approach to global success is to keep salon professionals engaged 

through ongoing education on the latest products, and techniques and even business skills, both 

through brand name academies and events. John Moroney, VP & Creative Director of Kao Salon 

Division – Global explained, "We believe that the KAO Salon Network is a family, and as such our 

academies are gathering places and community hubs, not just a place to go for classes." He continued, 

"Our academies are home to our Master Series Programs. The Goldwell Master Colorist, Master Stylist 

The Eufora Business 

Intelligence is a Four- 

Day transformative course 

designed to empower salon 

owners and managers to 

maximize profits and sucess. 

Held at the company’s 

Advanced Training 

Academy, at least two 

members of the salon’s 

leadership must attend to 

focus on topics like Vision & 

Culture, Staff Management, 

Leadershop, Consumers, 

and Numbers. Additional 

information can be found at 

Eufora.net 

Eufora

and Master Texture Programs, and where where our Top Artists find a creative matrix to inspire our 

stylists and clients." He sums it all up by saying, "We would rather invest in activities and education that 

allows us to truly build a relationship with a stylist." 

The Eufora Global Connection is always an inpirational and educational event on all levels, with top 

experts covering everything from basic to advanced techniques and business building to the sharing of 

edifying stories about their personal career journeys, while year-round education continues in the 

Eufora Advanced Training Academy. Because education and training are an ongoing experience that 

must never be neglected or put off. 

Paul Mitchell 

Paul Mitchell Schools 

curriculum focuses 

on technical skills 

but also on a sense of 

community, giving 

back and paying 

it forward. After 

two months and 

thousands of creative 

“FUNraising” events, 

Paul Mitchell Schools 

announced the results 

of their 2019 campaign 

at a star-studded 

Gala in Beverly Hills. 

Raising $1.4 million 

for eight national 

charities and dozens 

of local nonprofits, 

they brought their 

16-year total to over $21 

million. 

Left: Matrix believes that individuality should be celebrated, that differences 

lead to stronger collaborations and hairdressers make the world a more colorful 

place. The brand fosters this more colorful world with bilingual events like 

Matrix Destination 2020. 

Below: The Sam Villa brand doesn’t teach haircuts, they teach stylists how to 

cut hair! And this year Artist Studio launches, a user friendly, online learning 

platform consisting of a collection of curated videos accessed via membership. 

Sam Villa 

Matrix 

education 

95

Industry 

visionaries 

27 top hairstylists and nail artists from the United States, 

Puerto Rico and Canada came together for the inaugural 

COTY Professional North American Beauty Envision Awards. 

The Beauty Envision Awards 

presented by TrendVision is a 

competition for salon pros ready 

to influence the very definition 

of beauty with the art they create.

COTY Professional North American Beauty Envision Awards presented by TrendVision took place at the Hollywood 

Palladium in Los Angeles, CA last July. This competition replaces the Wella Professionals’ TrendVision Awards and the 

Sebastian Professional’s What’s Next Awards. The 27 finalists were narrowed down from over 5,000 entries, competing in 

eight beauty categories ranging from “nail art” to “complete transformation”, creating looks around the “Kaleidoscope” 

theme during the live competition. The different awards were sponsored by COTY Professional Beauty brands including 

Wella Professionals, Sebastian Professional, SebMan, NIOXIN, Kadus, ghd, OPI and the COTY School Program. 

Finalists in each category were mentored and judged by a group of leading professionals in their field. Mentors guided 

finalists towards achieving their final looks representing the “Kaleidoscope” theme, while judges looked for high levels of 

innovation, technique, skill and creative interpretation of the theme. To find out more about the Beauty Envision Awards, 

watch the event video replay and meet all the finalists and winners, please visit www.esteticamagazine.com 

Left, Emma Hancock from Moriah Brandon’s 

Hair Salon (Longwood, FL) was named 

US Color Artist of the Year, sponsored by 

Wella Professionals, and received an invitation 

to attend and compete in the forthcoming 

International TrendVision Creative Retreat 

in Seville, Spain in March 2020. 

events 

97

PRODUCTS 

Unite Curl Care 

Take care of all your curls with Unite BOING Curl Leave-In 

Conditioner, BOING Moisture Curl Cream, and BOING 

Defining Curl Cream for detangling, hydrating and keeping 

your curls and waves manageable and gorgeous. Unite 

SMOOTH&SHINE styling cream can also help protect hair 

from heat styling and reduce frizz, leaving hair glossy. 

American Crew® 

For the well-groomed man, 

American Crew® 2-in-1 

Skin Moisturizer & Beard 

Conditioner targets beard 

and skincare in one simple 

step, while the Moustache 

Wax creates a firm, longlasting 

style on moustache 

hair. 

Gamma Aria 

At home or for travel, Aria 

weighs in at 13.4 ounces, 

dries up to 70% faster with a 

unique spinning air flow that 

penetrates strands deeper 

and wider, and is pleasantly 

quiet. Called “chic as hell” 

and “the Lamborghini” of 

hairdryers, classic Arias are a 

hot number - and have been 

used to style Oscars, redcarpet, 

and editorial hair. 

Goldwell Elumen Play 

Elumen Play is a ready to use true semipermanent 

color for clients in doubt about 

making a color commitment. No developer 

required and 13 shades for colorful mix & 

match versatility. HDmax Technology, a system 

of specially-selected direct dyes are designed to 

fade on tone and Shine & Care Technology. 

ColorDesign Fall Trends 

ColorDesign® has everything the 

professional colorist needs from 110 

Permanent Colors, a variety of over 

50 Ammonia-Free Colors, 100% 

Dust-free Powder Lighteners, and a 

revolutionary SHINY BLOND® 

clay-based lightening cream and a 

trans-formative Reconstruction 

Treatment to restore hair from the 

inside out using Ceramid A2 

technology. 

Pravana Color Protect 

Pravana Color Protect Shampoo & 

Conditioner have been clinically 

proven to ensure that color lasts 

up to 60 washes thanks to 

antioxidant properties that stop 

residual oxidation while UV color 

protectors reduce color fading. Both 

are also enriched with Silk Amino 

Acids to help build hair strength. 

products 

99

In 1977, the first Aveda Institute 

opened its doors in Minneapolis, 

Minnesota. Today, Aveda 

Institutes offer Cosmetology 

Aveda Institute 

and Esthiology programs in 

over 60 North American 

students are some 

locations. Aveda Institutes' 

higher purpose is to help beauty 

pros achieve their full potential, from 

of the most soughtafter 

in the industry 

Aveda’s points of difference provide 

planning a career path to designing 

life choices. Most importantly, 

a unique and rewarding educational 

for a reason. 

experience for aspiring beauty 

A story of 

Success 

Left: Aveda Institutes 

Educator Show Team, 

2018 Aveda Congress 

Below: Anne Skubis 

backstage at 2018 

Aveda Congress 

100 education 

professionals. Aveda Institute 

educators are talented, passionate, 

and dedicated to staying on the 

cutting edge of techniques, trends 

and fashion. A holistic approach is 

used to teach, incorporating wellness 

and Aveda rituals. In addition to a 

comprehensive technical 

curriculum that provides substantial 

hands-on practice and prepares 

them for state licensing, students are 

taught real-world business skills and 

are exposed to a constant stream of 

career opportunities. 

AWARD-WINNING 

STUDENTS 

Aveda Institutes have swept the 

NAHA Student Hairstylist of the 

Year Category with 5 consecutive 

wins the past 5 years. In addition, 

Aveda Institutes have represented 

19 of the 25 finalists for this 

prestigious award since 2015. 

Aveda Institute students have 

opportunities to participate in a 

variety of contests and competitions 

and several standout grads have 

earned a spot on the Aveda Alumni 

Hall of Fame for their accomplishments 

from runway to philanthropy 

to business leadership. 

A CARING TRIBE 

WITH A MISSION 

Caring for the world and giving 

back to society are two Aveda 

values that draw students to the 

Institutes. Aveda is a global pioneer 

in sustainable business practices, 

such as manufacturing with 100% 

wind power, using recycled materials 

and soy ink for packaging and no 

animal testing, while keeping 

pure-fume aromas at the heart of 

every Aveda experience. Since 

1999, the Aveda network has 

raised nearly $65 million for local 

and global environmental organizations, 

impacting 1.3 million 

people around the world, including

2019 Edwin Neill Full Potential Student Competition Winner - Aveda Institute Toronto 

Color: Kyle Karmazyn / Cut: Chelsey Jorgensen / Makeup: Madison Miraglia 

protecting and providing clean 

water. Cruelty-free since Aveda 

was founded way back in 1978. 

POWERFUL HAIR CARE 

ROOTED IN NATURE 

Nature is Aveda's muse and its 

laboratory of innovation. 

Aveda is an impact maker, giving 

people access to 90% naturally 

derived* plant-based beauty, 

encouraging them to express 

themselves and joining them in 

doing good in the world. 

Visit aveda.edu to learn more 

*From plants, non-petroleum 

minerals or water. 

Learn more at aveda.com 

The success of Aveda Institutes 

revolves around caring for students 

as well as the world we live in 

Aveda is a staunch 

supporter of nature 

and sustainability, 

seeking to develop 

plant-based beauty 

and working to 

conserve natural 

resources through 

environmental 

campaigns.

124 oioioioioio 

Education 

at its best 

What sounds like a long 

lost Jimi Hendrix blues 

tune is actually an 

avant-garde educational 

gathering by R+Co. 

Thom, Howard, and Garren 

–R+Co's founders– together 

under the spotlights on stage 

– a triple whammy! 

H 

airdressing has come a 

long way over recent 

years, including 

breakthrough coloring 

products, pioneering 

in botanicals and 

sustainability, and the 

shake-up of communications 

through social media. It only 

stands to reason that something 

would have to change in training 

and education, and R+Co is taking 

the lead with Electric House 

(October 6th, NYC), an immersive 

brand and entertainment 

experience designed to blend the 

art of hair and outrageous theatrics 

set amongst a tantaliizing backdrop 

of dance and music for an R+Co 

educational experience with an 

eclectic, eccentric flair. Estetica 

spoke to the protagonists about the 

method behind their madness and 

how they intend to follow through.

ONE NIGHT ONLY! 

This is what the marquis should 

read! Because after all the 

brainstorming and planning done 

by R+Co Co-Founders and The 

Collective members, Electric 

House is actually an experience 

designed to ‘electrify’ the attendees 

– not in the sense of shocking, but 

rather stimulating, energizing, 

illuminating. The evening will be 

all about looking to the past to 

inspire our future in the hair 

industry, including dozens of hair 

demonstrations punctuated with 

exciting performances. Garren, 

Celebrity Stylist and co-founder 

of R+Co reveals his eureka 

moment, “We did this great event 

in L.A. last year and saw that the 

east coast needed the same sort of 

attention, but went in a kind of 

different direction to do it... This 

time, we’re really creating an 

Electric and Eccentric atmosphere.” 

He also reasons and explains the 

whys and wherefores. “Education is 

a little more eclectic now. You need 

to know the past to be able to go 

through the future... It’s more than 

just cutting hair, it’s creating an 

image.” 

Thom Priano, Celebrity Men’s 

Stylist and co-founder of R+Co, 

agrees, saying “Electric House gives 

me the opportunity to create 

excitement and broaden everyone’s 

horizons to do something out of 

their comfort zone.” 

Howard McLaren, co-founder 

and Creative Director of R+Co 

envisions the event as an 

opportunity to round out the 

overall hairdressing culture of those 

in attendance. “We bring a lot of 

history to reinforce how important 

structure is to a career,” McLaren 

explains, “It’s our job to make 

people understand the history to 

move forward with more accuracy.” 

“I would love to see a shift in 

how people enter the industry,” 

he continues, “with more 

technology involved in getting a 

license and classes on the history 

of hair, fashion, communication 

to give people the ability to 

explore beyond beauty.” 

How do these experts envision the 

future of hairdressing? Each of 

these experts has his (or her) own 

ideas and reflections. Ashley 

Streicher, Celebrity Hairstylist and 

R+Co Collective Member broods 

over the onset of the internet and 

social media. “I grew up having to 

fly overseas to Vidal Sassoon and 

get proper education, whereas 

now... you can go online,” she 

observes, “Styling information, even 

haircuts, are now online in video 

form immediately – which can be 

good and bad. Not all the 

information out there is credible.” 

Thom Priano says, “We all wish we 

had a crystal ball to look into the 

future of hairdressing. 

Unfortunately we don’t... the world 

of Instagram, YouTube and 

Facebook has taken over!” Then on 

a more practical note he predicts, 

“Not only do you have to be good at 

your craft but you also need to be 

good at using the tools to promote 

yourself on these platforms. This is 

where people go to see your work 

before they even think about 

booking an appointment.” 

For more info go to page 113 

Meet R+Co 

Co-Founders Howard 

McLaren, Garren 

and Thom Priano, 

along with The 

Collective member 

Ashley Streicher. 

Showmen & trainers 

extraordinaires on 

stage and backstage at 

Electric House. 

R+Co education assumes an 

eclectic and eccentric flair, 

leaving an indelible impression 

education 

103

A game changer 

When Salon Emotion 

by L’Oréal Professional 

Products Division 

debuted, it was hailed as 

a pioneering program to 

support development, 

business growth and the 

future success of the 

salon industry. 

S 

o simple yet incredibly 

effective, Salon Emotion is 

based on three key drivers: 

training and raising 

awareness of services, 

personalized advice, and 

guidance to modernize 

salons on how to reenchant 

the guests’ emotional 

journey within a salon. The ultimate 

goal is to focus on and optimize the 

client's experience, elevating every 

touchpoint along the journey. 

At the core of Salon Emotion there 

is a clear seven-step plan to success: 

Window Presence (digital & 

physical), Client Reception, 

Consultation, Treatment Lounge, 

Client Service, Retail and Checkout. 

After being offered one of the first 

classes in their area, Jayson Morgan 

and Jamie Thomas, co-owners of 

J. Morgan Salon and Home in 

Easton, Pennsylvania, were 

convinced that the Salon Emotion 

approach would make a difference 

in their business. 

“The industry today dictates that we 

as a salon company create a unique 

experience; it is no longer about just 

a good haircut and color,” explains 

Jamie. “Consultations, digital 

imagery, interactive spaces, and top 

notch retail add to our space, so 

J.Morgan partnered with Salon 

Emotion to help provide this point 

of difference.” Since they began 

implementing Salon Emotion, the 

salon gives off a completely different 

vibe. “We now give the guests the 

J.Morgan Salon and Home co-owners 

Jamie Thomas & Jayson Morgan 

discovered Salon Emotion during a course 

in their salon. Together they set out on 

acutating the concept in their salon and 

–given the almost immediate results– 

never once looked back. 

104 business

whole experience of coming to 

J. Morgan Salon,” says Jamie. “From 

the minute guests come into our 

space, they are greeted by amazing 

people, fantastic imagery, and an 

overall unique experience. Guests are 

able to touch the products, have one 

on one experiences with their stylists, 

and relax while they are in salon.” 

ELEVATING YOUR SALON 

PLAN IN A UNIQUE WAY 

Salon Emotion is indeed a game 

changer. Any salon can have a great 

plan and design, but this program 

elevates that plan without changing the 

individuality of the salon. “In addition 

to being quantifiable, for example, our 

retail to service ratio increased from 

16.7% to 18.5% in just 3 months, 

Salon Emotion partners also tend to 

notice other key benefits as well, like 

staff being more likely to stay on, 

making it possible to grow Level 1s 

and associates,” stated Jamie. 

The financial gain perceived by our 

employees and team has had a 

significant impact, thanks to the 

increase in retail, prebooks, and 

better guest experience that our 

company has seen since partnering 

with Salon Emotion. Prebooking is 

on the rise as guests realize that they 

must make their appointments with 

their preferred stylists if they want 

timely service,” added Jamie. 

Moreover, Salon Emotion concepts 

are versatile and can be adapted to 

suit the unique style and concept of 

any salon. Although J. Morgan 

Salon is in a 19th-century historic 

building, Jamie and Jayson came to 

love the eye-catching digital screens 

that provide up to date imagery that 

perfectly aligns with the J.Morgan 

company concept as well. “We are 

able to customize the screens with 

our own taste of imagery in addition 

to what is provided by our L'Oreal 

brands,” specifies Jamie. In addition 

to converting their existing salon to 

the Salon Emotion concept, Jamie 

and Jayson fully intend to bring 

Salon Emotion on board from day 

1 at a second company location, 

J.Morgan West. “While our second 

salon will be in Bethlehem 

Township, PA, only 12 minutes from 

our downtown location, we are sure 

to have success by partnering with 

Salon Emotion,” they declare. 

Design plans include adding 

multiple digital screens in the front 

windows, designing color bars with 

imagery, adding backlit haircare 

treatment areas, and digital and/or 

backlit retail areas. 

“Salon Emotion and J.Morgan West 

will create the demand and unique 

experience that our guests and our 

stylists will be drawn to,” explains 

Jamie. “Our clients love the imagery 

of the salon, the digital screens and 

color bars. It is always nice to hear 

from your guests how much the 

salon stands apart from others in 

the region. Salon Emotion helps us 

to stand apart as a company while 

staying current if not ahead of the 

game with our look and experience.” 

Join the future and elevate the client 

journey in your salon. 

For more information, email 

SalonEmotion@support.lorealusa.com 

or follow on Instagram #salonemotionus 

A seven-step plan to success that 

is unique yet versatile, easily 

adaptable to any salon concept 

Although initially 

skeptical about fitting 

in with the unique 

character of their 

historic location, the 

design and impact of the 

Salon Emotion digital 

monitor featuring both 

brand and salon content 

soon dispelled any and 

all doubts are are now 

an integral part of the 

salon design.

Pantone’s 2019 Color 

of the Year, Living 

Coral, is a beautiful, 

stimulating coral FACING THE CHALLENGE 

Inspired by Pantone’s 

hue, but equally as Thirteen members of the 

important to designers ColorDesign Artistic Team 

2019 Fashion Color 

the world over are accepted the challenge to create a 

the Pantone “seasonal” color color placement technique and/or 

Trend Report, 

collections released every six innovative new hair color look 

months. For example, the 2019 based on these standout seasonal 

ColorDesign Hair Color 

Autumn/Winter collection 

colors, using ColorDesign hair 

contains 12 colors that are sure to colors. To start out, the 

turn heads: Pantone Crème de ColorDesign Team members 

releases their newest 

Peche, Peach Pink, Rocky Road, decided to choose three Pantone 

Fruit Dove, Galaxy Blue, Bluestone, shades as the inspiration for each 

trend collection for 

Vanilla Custard, Evening Blue, of their unique looks. The 

Paloma and Guacamole and four ColorDesign Autumn/Winter 

Autumn/Winter. 

classic neutrals. 

collection features seven 

compelling looks to inspire 

Trend 

colorists: Chili Pepper (a fiery 

mania 

shade of red inspired by Pantone 

Chili Pepper, Orange Tiger and 

Sugar Almond), Peach Pink 

(a new rose-gold blended from 

Peach Pink, Fruit Dove and Vanilla 

Custard.), Rocky Road (a journey 

from dark to light from Pantone 

Rocky Road, to Sugar Almond 

toVanilla Custard.), Bluestone (a 

saucy blonde that pops off neutrals 

like Bluestone, Evening Blue and 

Paloma), Biking Red 

(this blend of Pantone Biking Red, 

Bluestone and Paloma leaves a 

solid impact wherever you go), 

Sugar Almond (an anything-butboring 

brunette born of the warm 

tones of Pantone Sugar Almond, 

Rocky Road and Vanilla Custard), 

and Fruit Dove (imagine an 

evening sunset with Pantone Fruit 

Dove, Evening Blue and Paloma 

blending seamlessly to create this 

stellar effect). 

For more information please visit 

www.colordesignhair.com 

106 products

From top-left: Chili Pepper by 

Jean Lyons and Tierra Brown; 

Peach Pink by Jackie Heredia 

and Tatianna Salcedo; Bluestone 

by MJ Connors and Anthony 

Defalco; Rocky Road by Janessa 

and Drew Berry; Biking Red 

by Cindy Cruz and Andrew 

Madvin; Sugar Almond by 

Luis Alcocer and Amber Hope 

Robertson - all members of the 

ColorDesign Artistic Team.

Now you can get legendary 

Elumen brilliance in the 

new semi-permanent color 

line that fades on tone. 

Goldwell opens up a whole 

new color playground. 

Explore a new world of 

Elumen color with 

revolutionary Elumen 

Play, the perfectly matched 

Elumen Care line, and 

exciting new shades and 

creative options for 

Elumen non-oxidative permanent* 

color. Here’s what’s new: 

New Elumen Play: a paint box of 

semi-permanent color that shines 

bright and fades true. 

Now you can get legendary Elumen 

brilliance in a semi-permanent 

option that fades to tone. 

A colorful 

playground 

Mix and match 13 colorful shades 

from hot pink to ocean blue plus 

four pastels, then dilute them, 

pastelize them with @Clear 

additive, or smokify them with @ 

Black additive - then easily remove 

them with Elumen Play Eraser so 

you can play all over again. 

Elumen Play is all about color 

creativity, with a creamy 

consistency for freehand precision 

and glossy, healthy results. 

• Applies in two easy steps 

Mix and match 

• Improves hair quality and delivers 

13 colorful shades 

brilliant shine and vibrancy 

from hot pink to 

ocean blue plus 

• Fades true to tone 

four pastels. 

108 products

80% of colorists 

agree: Elumen Play 

has more shine 

and improves hair 

structure** 

NEW ELUMEN SHADES 

Now for the first time, two natural 

shades of Elumen allow you to cover 

grey hair*** with direct dyes. Use the 

new thickener for more creative 

freedom, and delight your fashionaddicted 

clients with the new pastel 

shades Rosé, Mint and Blue. 

ELUMEN CARE 

The Elumen Care system has been 

reformulated to protect and extend 

the gorgeous results of Elumen and 

Elumen Play. It prolongs the 

durability of Elumen color up to 12 

washes and supports Elumen Play 

to fade on-tone. 

Let it stay or let it go—full flexibility 

is yours. Choose Elumen or the new 

Elumen Play, then sustain your 

results with the perfectly matched 

Elumen Care line. 

* Permanent color with regard to durability of the 

color, which is dependent on the porosity of the hair. 

Color durability is dependent on hair porosity 

**Confirmed in CAUT USA 2019, n=60 

*** Up to 100% natural grey coverage

OUR NEW LITHIUM-ION TRIMMER COMES WITH 

ADJUSTABLE T-WIDE BLADES 

THE POWERFUL LITHIUM-ION BATTERY ALLOWS FOR 

100 MINUTES OF CONTINUOUS RUN TIME 

WITH THE SPACE SAVING RECHARGE STAND YOU CAN 

CHARGE YOUR UNIT WITHOUT ADDING CLUTTER 

FOR MORE INFORMATION GO TO: www.wahlpro.com

The next generation 

of Wahl’s Detailer 

runs corded or 

cordless and uses 

Lithium-Ion technology 

for longer cutting time 

between charges. 

E 

specially when it comes 

to precision barbering, 

all the pros agree that 

details are of the utmost 

importance. So Wahl 

decided to focus on a 

lightning fast T-wide 

blade that provides more power 

when cutting, a cordless feature, 

and a swivel cord that allows for 

flexibility and ease when charging, 

guaranteeing that the new Wahl 

Professional Cordless Detailer Li 

will soon be a favorite among 

professionals. The blade is the same 

one used in the original Detailer but 

the Li allows the blade to move at a 

faster speed, allowing for incredibly 

close trims and clean lines. On a full 

battery charge, this trimmer can 

easily handle up to 100 minutes of 

cutting time before needing to be 

charged again. Moreover, when it’s 

time for a charge, the Detailer Li 

trimmer comes with an innovative 

design that allows the charging cord 

Details 

count 

to move around with ease, thanks 

to the cord that comes out from the 

back or the side of the charging 

base, so it sits flush to the mirror 

of the barber’s or stylist’s station. 

“This is definitely one of my new 

favorite tools. Wahl has mastered 

this tool in every form. The fact 

that it’s cordless, but very powerful 

is what I love, says Wahl Education 

and Artistic Team (W.E.A.T.) 

member Miguel Rosas. “The run 

time is insane and the fact that 

there’s a weighted docking station 

allows me to easily let it stay 

charged all day. It is by far the best 

cordless trimmer in the industry.” 

For more information, please visit 

wahlpro.com 

“The fact that it’s lightweight and has a faster blade speed lets me to get super 

close on all my cuts, leaving my line-ups perfectly detailed,” says Wahl Education 

and Artistic Team (W.E.A.T.) member Miguel Rosas (@newstyle84). 

tools 

111

ELECTRIC 

HOUSE, baby! 

You won’t want to 

miss this truly 

visionary event 

that will inspire 

you well into the 

future! 

An invaluable evening of outstanding 

education and outrageous theatrics 

featuring R+Co’s The Collective in 

the heart of New York City. 

Electric 

House 

R+Co brings the new 

educational concept 

ELECTRIC HOUSE 

to New York City, 

a whimsical evening 

of education where 

the foundations 

of the past will meet the techniques 

and skill of the future for an 

inspirational and avant-garde 

interpretation of hairdressing and 

performance. On Sunday, October 

6th at Stage 48 in New York City, 

R+Co co-founders Garren, Howard 

McLaren and Thom Priano, and 

The Collective members Ashley 

Streicher, Danielle Priano and 

other special guests will take the 

stage in round-robin style 

demonstrations of visionary 

cutting, styling, grooming and wig 

work. From the producers of The 

Box and Queen of the Night, this 

immersive brand and entertainment 

experience will blend the art 

of hair and outrageous theatrics set 

amongst a tantalizing backdrop of 

dance and music for an R+Co 

educational experience with an 

eclectic, eccentric flair. 

Immediately next is the official 

ELECTRIC HOUSE after-party 

where guests can mingle with The 

Collective, enjoy music & cocktails. 

ELECTRIC HOUSE is the ultimate 

R+Co educational experience! 

For more info and to purchase 

tickets, please visit https://randco. 

ticketleap.com/electric-house/ 

When: 

Sunday, October 6th, 2019 

Exploration: 7:00 pm 

Presentation: 8:30 - 10:00 pm 

Celebration: 10:00 pm - Midnight 

Where: 

Stage 48, 605 W 48th St 

New York, NY 10036 

Tickets: $300 and up 

events 

113

Be among the best. 

The World’s Most Trusted 

Salon/Spa Rating 

CIDESCO 

Accredited Beauty Salons/Spas 

and 

Accredited Schools 

The Worldwide Seals of Excellence 

Apply Today! 

www.cidesco-usa.com 

or call 800-648-2505 

CIDESCO USA 

The CIDESCO wordmark and the CIDESCO logo are registered trademarks of Comite International d’Esthetique et de Cosmetologie in Zurich, Switzerland. 

Cosmetologists Chicago is the authorized representative in the United States of America for CIDESCO Section USA.

Don’t 

All the reasons 

why not to miss 

your favorite 

show! America’s 

Beauty Show... 

miss it! 

Need inspiration, excitement, 

advanced education 

and a great time with your 

fellow salon pros? Right 

this way! The annual 

America’s Beauty Show 

(ABS) takes Chicago by 

storm April 18-20, 2020 and is the 

crown jewel of beauty shows. 

Going to a beauty show leaves you 

filled with artistic ideas, ready to go 

back into the salon with fresh eyes 

and mentally rejuvenated – and ABS 

is the show hairdressers love the 

absolute most. Owned and produced 

by Cosmetologists Chicago, ABS 

brings you non-stop education, awesome 

deals, a guaranteed great time 

in the City of Chicago and more. 

Check out instagrammable 

experiences on The ABS Playground; 

gorgeous surroundings at every turn; 

and inspiring runway and stage 

presentations all over the exhibit 

floor. Get exposed to the finest hair 

color, styling products and indie 

beauty brands. Pick up new shears, 

tools, brushes and nailcare products. 

Other ABS highlights include a 

presentation of The ABS Global 

Image Awards, recognizing hairdressing 

talent on an international 

level and CIDESCO USA hosted toplevel 

classes for estheticians. 

Save your energy for after-show and 

evening events! ABS is the party you 

don’t want to miss. Plus, ABS colocates 

with IECSC Chicago, the 

show that boasts incredible skincare, 

spa and wellness products for estheticians 

and skincare pros. Make sure to 

reserve your hotel room through the 

ABS housing bureau for the best 

hotel rates and discounted pricing. 

The best way to avoid ABS FOMO is 

to join Cosmetologists Chicago or its 

affiliate groups. Free admission to 

ABS is one of the major benefits, in 

addition to joining your peers in 

support of the profession you love! 

Up-to-date information can be found 

at AmericasBeautyShow.com 

Not just beauty, but 

education, inspiration 

and entertainment 

with like-minded 

beauty professionals. 

ABS recruits some of the best platform artists, 

educators and exhibitors for news, techniques, 

and innovations in the world of beauty. 

events 

115

2019 

COSMOPROF ASIA 

HONG KONG 

12 – 14 NOVEMBER 13 – 15 NOVEMBER 

ASIAWORLD-EXPO 

HONG KONG CONVENTION&EXHIBITION CENTRE 

A new world for beauty 

Bologna, Hong Kong, 

Las Vegas, Mumbai 

cosmoprof-asia.com 

Sales Office Asia Pacific 

UBM Asia Ltd, Hong Kong 

P +852 2827 6211 

F +852 3749 7345 

cosmasia-hk@ubm.com 

Sales Office Europe, Africa, 

Middle East, The Americas 

BolognaFiere S.p.a., Bologna, Italy 

international@bolognafiere.it 

For info: P +39 02 796 420 

international@cosmoprof.it 

Marketing and Promotion 

BolognaFiere Cosmoprof S.p.a. 

Milan, Italy 

P +39 02 796 420 

F +39 02 795 036 

info@cosmoprof.it 

Organiser - - Cosmoprof Asia Ltd Ltd

Market 

expertise 

Destination Hong Kong, 

November 12 -15! 

Cosmoprof Asia '19 is 

our region's leading 

barometer for market 

insights and trends. 

Think you know 

Asia’s beauty 

industry? Come to 

Cosmoprof Asia 

2019 and discover 

all you need to know 

to become a regional 

expert in our sector! 

A 

gateway event between Asia 

and the rest of the world, 

Cosmoprof Asia is where 

the world comes 

face-to-face with the 

emerging trends, 

products and 

services that will sweep the 

industry in the coming months. 

What happens in Asia today, 

particularly China, South Korea 

and Japan, will thrill the rest of the 

world tomorrow! There is no 

doubt that Cosmoprof Asia 

provides the perfect opportunity to 

exhibitors and visitors in the front 

seat for developing their respective 

businesses in Asia. The awardwinning 

expo and Asia’s leading 

platform for the cosmetics industry 

not only offers exhibitors a 

professional and results-driven 

market place for products and 

services, as well as highly targeted 

networking opportunities, it also 

attracts leaders in the industry keen 

to share their expertise via a 

high-level program of conferences 

and industry updates. Excitement 

is already building in anticipation 

of Cosmoprof Asia's next 

appointment with the rest of the 

world: the 24th Cosmoprof Asia, 

12 to 15 November, 2019, promises 

to be a stellar edition, rich in new 

launches, exciting competitions, 

insider insights, compelling 

seminars and industry excitement, 

putting exhibitors and visitors in 

the perfect place to experience, 

learn and strategise, taking their 

business to the next level. As a huge 

additional resource, The 

Cosmoprof Trends Report 2019 

will be presented by international 

trend agency Beautystreams, 

discussing the trends, both macro 

and micro, that will be unveiled 

throughout the four-day event, 

while also delving into more 

specific trends and how they are 

linked to societal, lifestyle and 

aesthetic choices. 

Visit www.cosmoprof-asia.com for 

the latest updates and information

Networking 

in LasVegas 

Total immersion into 

beauty universe and 

unparalleled business 

network opportunities 

at Cosmoprof N.A. 

With more than twenty-five 

seminars and workshops, 

Cosmoprof North America 

also featured robust 

conferences and diverse 

topics for the industry’s elite 

movers and shakers. 

C 

osmoprof North America 

(CPNA), the largest B2B 

beauty exhibition in the 

Americas, hosted its 17th 

edition from July 28-30, 

2019 at the Mandalay Bay 

Convention Center in 

Las Vegas. The exhibition 

welcomed retailers, distributors, 

beauty brands, and suppliers, from 

across the globe, offering unique 

opportunities to come together, 

make new relationships, foster 

collaborations, and get inspired, 

truly bringing the world of beauty 

under one roof. Participants fully 

immersed themselves in all things 

beauty and walked away with 

unparalleled business building 

tools and network connections over 

the course of the three-day event. 

Held annually in Las Vegas, over 

40,000 visitors engaged with 1,435 

exhibitors representing 43 countries, 

and were able to see and experience 

new programs, special areas, 

conferences, and networking 

opportunities. The show floor 

space covered 312,638 sqf (29,045 

sqm) of space (up 3% from 2018). 

CPNA showcased all facets of the 

beauty industry, presented across 

three main sections, two of which 

were dedicated to Cosmetics & 

Personal Care, with growth in the 

skin care sector, and Professional 

Beauty. The special show floor 

areas included Discover Beauty, 

Discover Beauty Spotlights, 

Discover Green, The Beauty 

Vanities, and Tones of Beauty. 

There were eight Country 

Pavilions having a prominent 

presence on the show floor 

For the first time, CPNA 

introduced Cosmopack North 

America, the third section acting 

as a “show-within-a-show” and 

dedicated to the entire supply 

chain of the cosmetics industry. 

The 18th Cosmoprof N.A. will be 

held June 30-July 2, 2020.

Shining 

stars 

Denman Stage Star 

competition once 

more discovers an 

emerging talent.F 

ollowing her success at 

wowing judges at Salon 

International in London, 

Denman Stage Star winner 

Amy Senior got a chance 

to demonstrate an array 

of cutting, styling and 

dressing skills live on stage at 

this year’s IBS New York. 

Working alongside Denman 

Creative Director Paul Stafford, 

Amy showed off her talents 

including her blow-drying skills 

in looks she could achieve with 

the new Denman Hot Curl 

brushes. Over two busy days 

Amy kept audiences captivated 

with exquisite work created 

using the D3, the Paddle Brush 

and other Denman tools. 

For Amy this was a dream come 

true. “I’ve always loved stage 

work,” she says, “but working 

in a small, independent salon, 

I never really got the chance. 

Thanks to Denman Stage Star, 

I’m experiencing the life of an 

international hairdresser!” 

She adds, “I have learned so 

much; it’s been such a great 

experience!” 

Committed to nurturing new 

talent, Denman set up Stage Star 

to give young hairdressers with 

a passion for education and stage 

work an opportunity to fulfil 

their dreams. Now in its fifth 

year, Stage Star has unearthed 

some vibrant new talent and 

importantly, provided the 

platform where they can showcase 

their skills worldwide. 

Victoria Fishman of Denman 

Corp was over the moon with this 

year’s winner, “Amy was amazing; 

I think the audience really enjoyed 

seeing our brushes used to create 

different and interesting work. She 

made it look so easy! A worthy 

winner and a genuine Stage Star!” 

The Stage Star 

competition fosters 

myriad attributes: 

hairdressing 

techniques, 

creativity, stage 

presence, and 

self-confidence. 

events 

119

Estetica n. 4/2019 

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The Synergy of Multiple Innovations 

19BA064105

ESTETICA Magazine USA (4/2019)

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