Estetica Magazine UK (4/2019)

UK
the HairMagazine
TRAINING
Educational Courses with
Bespoke Objectives
GEN TRENDS
When Age is No
Barrier to Beauty
TOP-EVENT
Estetica Master Class
@ On Hair Show

Find us on and at Paul Mitchell UK

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editorial
It's that time of year again – the UK hair industry's annual get-together: we've talking of
course of Salon International. The EsteticaNetwork team hopes to see you there again as
always. Salon International is the UK's top hair destination and the perfect place to be
inspired with creative ideas, innovation and technical developments. Within the exhibition
Hair: Rudy Mostarda for
Extrema Hair
Photo: Stratis Kas
Backstage Photos: Matteo
Rocchi/Anthony Mellew
Make-up: Claudia Zambello
Products: Wella Professionals
itself, there will be no shortage of stages to inspire you and your team – and as is always the
case, all of the shows are completely free of charge for exhibition entrance ticket holders!
Also for the first time this year, ExCel will
host The Alternative Hair Show for the
first time in its incredible 37-year history.
The ICC Auditorium seats 3,800 guests and brings to Salon International some of the best
and most loved global artistic teams from around the world for a glittering event of
entertainment. Since its inception, Alternative Hair has raised over £12 Million through
Tony and Maggie’s charity: Fighting Leukaemia, helping support valuable research projects
and the scientists working to find a cure for blood cancers. The 2019 Alternative Hair Show
takes place on Sunday October 6th at 6.30pm.
Gary Kelly,
Editor-in-Chief, Estetica UK
More inspiration online with
news, views and creativity at
www.esteticamagazine.co.uk

Estetica n. 4/2019
contents
PUBLISHER AND
MANAGING DIRECTOR
Roberto Pissimiglia
EDITOR-IN-CHIEF
Gary Kelly
estetica.uk@lineone.net
INTERNATIONAL
EDITORIAL DIRECTOR
Sergi Bancells
sergi@esteticamagazine.com
INTERNATIONAL
EDITOR-IN-CHIEF
Laura Castelli
l.castelli@estetica.it
INTERNATIONAL EDITORIAL
COORDINATOR
Fatima Pilone
f.pilone@estetica.it
EDITORIAL STAFF
Alice Gioannini
adtraffic@estetica.it
LAYOUT
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
UK SALES & MARKETING
MANAGER
Luca Pissimiglia
l.pissimiglia@estetica.it
CONTRIBUTORS
FRANCE
Stéphanie Argentin, Marie Coccoluto
SPAIN
Elisabet Parra,
Bel M. Dolla, Cristina Hernández
DEUTSCHE AUSGABE
Michaela Dee
ITALIA
Lucia Preziosi, Glorianna Vaschetto
MÉXICO-LATINOAMÉRICA
Héctor RamÍrez, Ernesto Álvarez,
Karla Cuéllar, Fernando Farfán
USA
Marie Scarano
DIGITAL
Matteo Franceschini Beghini,
Erica Balduini, Ludovica Cavalli,
Erika Marchese, Wilma
Sommariva, Valentina Stella
Photoshoot Cover Story 10
Mostra Newton's Universe 12
Trends Gen Styles! 14
Photoshoot A Desire To Explore 18
Vision Head Project 25
Education Luv 2 Learn 82
Profile Llongueras Better Than Ever 86
Events London Convention 90
Events Business United 92
Events 60 Years Of Luxury 93
Products 95
The technical skills that
transform every head of hair
into a work of art.
Hair creativity
taken to the highest
degree of expertise
and talent.
international trends
Estetica Master Class 33
Autumn Rhapsody 49

Cover Story
Italian hair artist and technical guru, Rudy Mostarda, is the
creative genius behind our stunning cover on this issue. We
interviewed him to learn more about the man behind the talent.
10 photoshoot
As Leader and International Creative Director at top Italian salon and brand, Extrema
Hair, as well as Creative Styling Director Wella Professionals Italy, it goes without saying
that Rudy Mostarda is no stranger to photo studios! We caught up with him at a recent
photo shoot where he created his AW19/20 collection, as well as the exclusive image for
the current cover of Estetica UK: Give us a few words which define who you are as a
hair artist? Although it’s difficult to self-define, I would describe myself as diverse,
eclectic and innovative, but with profound technical knowledge and experience. What
fuels your creative passion for hair? I’m passionate about researching all aspects of
creativity, not only relating to hair but also design, art, fashion... they are all precursors
and influences on what us the creative people we are. As a celebrated Italian hairdresser,
what is your perception of the British hair industry? I believe I have a very interesting
perception of British hairdressing! They often have a far more casual and open-minded
attitude to hair and this allows them to be much more experimental and forward-thinking

Rudy’s great passion for
creative research and his
talent for anticipating
international trends
translate into the
visionary hair artisty for
which he is renowned
both in his homecountry
of Italy and
around the world.
about what really might work. This combined with their high levels of training and technical ability creates an ingenious combination.
Tell us about your ongoing involvement with The Alternative Hair Show. I feel very privileged to be part of this event and
to be working alongside such highly esteemed icons of our industry. All I can say is that each time the moment arrives for me to
take part, it feels to me like a new beginning and I wish to thank everyone involved for their faith in me. Which have been the
most satisfying moments in your career so far and which are the goals that you’d still like to achieve? I have to say that I feel
I’ve already achieved so much in my career and I’m very pleased with the success I’ve enjoyed so far. However, as well as being
ambitious, I’m also a little presumptuous. I’m never 100% happy with what I do and I’m always striving for perfection. What gives
me great satisfaction is when my work is recognised and appreaciated by other hairdressers and by manufacturers: this helps me to
believe that I can achieve even more. What is the best advice you could give to a young ambitious hairdresser who is looking
to develop and further his career in the hair sector? There is lots of advice I would like to give, but perhaps the most
important is to remember that hairdressing is always a journey. I began by observing, copying... then slowly but surely I began
studying the technical aspects of the craft at the same time as broadening my creative horizons to include, make-up, fashion,
music, design. Adopting this all-encompassing attitude can help you become a true artist. What kind of support is Wella
Professionals able to give you? Throughout my career I’ve always felt very fortunate to be associated with a company like Wella
Professionals – a company which is extremely innovative both in terms of product development and the services it offers, like
education, in which I believe it is a global leader. Wella Professionals has always shown great faith in me and I have always
reciprocated. Tell us a little about your latest AW19/20 collection, a stunning image from which is featured on our front
cover. It’s called New Horizons and, as the name suggests, it’s about discovering new horizons, also in terms of hairdressing.
The hairdresser is the focal point of any photoshoot and the final images are the realisation of how the artist can reach new
horizons by investing his creative skill in his own craft.

HELMUT NEWTON Elizabeth Taylor, Vanity Fair, Los Angeles, 1989, @ Helmut Newton Estate
Newton’s
universe
Eroticism and glamour, but with a touch of humour.
In Berlin, a celebration of the genius of Helmut Newton,
his wife & the creatives with whom he worked. Giancarlo Rapetti
12 exhibition

GEORGE HOLZ, Nicole Stark 2018, @ George Holz
GEORGE HOLZ, Madonna, Hollywood, 1983, @ George Holz
Three events are combined into one, in a programme staged by the Helmut Newton Foundation in Berlin, running until
November 10 Sumo, his (in)famous book of nudes is at the centre of the exhibition. Then there is an entire ensemble that
for years has been a corollary to the famous photographer: the shots from the private collection of his wife June and those
of the three former collaborators of the master - Mark Arbeit, George Holz and Just Loomis - or ... the "three boys from
Pasadena".The exhibition dedicated to Sumo puts together an impressive series of celebrities, but the portrait of Liz Taylor
in the pool with parrot surpasses all else, for the touch of tropical kitsch that enhances the beauty of the violet-eyed
actress. Among the collaborators of the master, a special mention is given to Holz for his shot of a young Madonna. Long
before, Like a Virgin he may have been a cult figure, but his unique star-quality that we now admire was already emerging.
HELMUT NEWTON
Iman, American Vogue, Monte Carlo, 1995
@ Helmut Newton Estate
HELMUT NEWTON
Iman, American Vogue, Hotel Negresco, Nice, 1989
@ Helmut Newton Estate
JUST LOOMIS
Vinyl Eyes, Galliano, Paris 2004, @ Just Loomis

Gen Styles!
Each generation is defined by an iconic hair look, from the
60s bob, the Farah flicks of the 70s, and the highlighting
craze of the 80s, to freehand balayage and beyond...
Gary Kelly
Modern women of all ages want to embrace current trends while also looking back at those styles that shaped
previous generations. Here we talk to some top hair experts about the looks women of every age group are
asking for and how they ensure each client, no matter what her age, leaves their salon looking fabulous.
ERROL DOUGLAS MBE, Errol Douglas, London
This age group loves to play with colour. They want to try loads of pop colours, shades they can wash in
and wash out. Festival undone hair is still a big movement with this age group. It’s not just a case of
wearing hair down, there are loads of ways to style the hair, adding waves or accessories. What I love is
that a lot of younger women are getting back into really brave fringes with quite heavy layers and wispy
ends. We are finally moving away from that heavy block geometric line and point cuts. This is so women
can wear extensions in their hair for instant length.
ALAN SIMPSON, Contemporary Salons
This is a generation of rule breakers. Women in this age group are happy to combine influences from every era, evolving them to suit
their own personal style. The festival hair vibe is still big, but this could mean combining plaits and chignons, with sections of heavily
textures, undone looking hair. It’s all about dual texture, or experimenting with multiple textures to create a look bespoke to the
individual. This generation does not want to be invisible, they want to be heard and seen, which means every element of their style,
including their hair, needs to make a bold statement.
Errol Douglas
i Gen
(age up to 24)
Alan Simpson
124 photoshoot

Darren Ambrose
Mark Leeson
Millennials
(age 25-39)
MARK LEESON, Mark Leeson Salons
This generation is all about experimentation and change. Women in this age group want to embrace new
trends, but they also have the confidence to put their own spin on them. Millennials are not afraid to try
strong looks that play with texture and length. They want to mix blunt cuts with wispy details, wear a
variety of fringes, from the long and sweeping to more edgy disconnected styles. Colour is still huge for
this generation. Think bold but beautiful – vibrant coppers and metallic blondes. For millennials it’s all
about individualism and making a statement – these women are not wall flowers.
DARREN AMBROSE, D&J Ambrose, Pinner
This really is an anything goes generation. Bold colour is definitely a major trend for women in this age group, with a willingness to be
playful and adventurous. Statement colour requires hair to be in great condition so recommending an in-salon conditioning treatment is a
must. In terms of cuts, we’re seeing every extreme, from the ultra-short with texture and face-framing sections, to past-the-shoulder length,
either sleek and smooth or with waves and movement. Women of this age are not afraid to make a bold statement with their hair, so don’t
assume they want something safe. Always offer them the option of a stronger cut if you think it will suit their personality ad style.
trends
15

Desmond Murray
Guy Kremer
Xennials
(age 34-44)
DESMOND MURRAY Atherton Cox London
Every generation of women is currently embracing variations on the bob. For a woman in the 34 to 44 age
group, I’d definitely recommend a bob-shaped look, obviously depending on the face shape. There is a vast
variation of bobs out there that can be worn in a variety of ways, bespoke to the individual client, including
one length, long layers, face framing and graduated. A bob is perfect for softening certain features or
making them pop – it’s an incredibly versatile look, perfect for this age group.
At this age, grey hair can start to be a concern. My top tip when covering greys is to use a semi-permanent
rather than a permanent as this will ensure that when the hair grows out it does not leave a hard line.
GUY KREMER, Guy Kremer Salons
There is a definite trend amongst women of this age group towards shorter styles, but that doesn’t mean being ultra-sensible. It’s important
to play with texture, creating movement even in the shortest styles and embracing natural waves and curls. Volume can sometimes
be an issue with women in this age group, and texture and movement can help create the appearance of more voluminous hair, as can
the right products. In terms of colour, it’s about natural looking hues created using multiple shades and clever placement for a beautiful
multi-tonal effect.
16 trends

STEVEN SMART, Smart:Est 73, Weston-Super-Mare
Bobs are always a favourite of a more mature clientele, and the great thing about bobs is that they are
not ageing as they are also the epitome of casual cool for younger clients. For older clients, it’s good to
play with the classic bob shape, adding more texture through layering or shattering the edge to give it
a softer more undone look. It’s important, if you have clients with finer hair, to ensure you keep
thickness and weight around the weaker hair line areas especially the recess points around the
temples. By keeping it heavier the whole hair will appear to be thicker and denser. With this age group,
don’t be afraid of modernising your client by giving them an on-trend style.
SCOTT HALSEY, Clipso, Watford
I am a huge believer in, no matter your age, if it looks great and it suits you, do it! From undercuts to vibrant colours, don’t ever
age-bracket a client, just always work with their personal style. This tends to be an age when women start thinking about change and
getting their hair cut shorter. When cutting shorter styles, I’d suggest creating softness and movement; also adding longer layers,
especially around the front to frame the face. I love the variety fringes can bring - soft side ones or heavier longer ones.
Colour is also something to look at, and for most, I would recommend going lighter, as skin tones change as we age and too dark a
colour can be very harsh and draining.
Generation X
(age 40-54)
Steven Smart, Smart:Est 73
Scott Halsey, CLipso

LONDON
MILAN
A desire
to explore
Wanderlust collection is a follow-up to Paul Mitchell’s
fascinating, artistic exploration of the Golden State in their
Spring 2019 California Dreaming hair fashion collection.
Paul Mitchell® Professional Hair Color is following an irresistible desire to explore new sources of inspiration in a
new collection they have dubbed Wanderlust. With a longing to experience Berlin’s iconic street art, an impulse
to walk through London’s cool neighbourhoods and a passion to window shop in the fashion capital of Milan, John
Paul Mitchell Systems® European Artistic Team crafted the Autumn 2019 Wanderlust Collection. Envisioned from a
European point of view with a free-spirited confidence, each look epitomises a stop on the Paul Mitchell team’s travels.
Be instantly transported and inspired to wander near or far, because there is always beauty in discovery. The new,
awe-inspiring Wanderlust Collection features three key looks, all of them created using Paul Mitchell The Color XG
and the Demi shades and completed utilising the Awapuhi Wild Ginger and Neuro care, style and tool brands:
18 photoshoot

Under the direction of Lucie Doughty, John Paul Mitchell Systems® Creative Director, the team
that created the Wanderlust Collection in Milan (Italy) includes: Noogie Thai, Editorial Director
& Photo Shoot Mentor; Marco Iafrate, Creative Director, John Paul Mitchell Systems® Italy;
Evelyn Strauss, Artist & International Educator, Germany; and Luke Dawson Browne, Artist
& Regional Technical Consultant, UK; Vicky Panting, Artist & Regional Technical Consultant,
UK; and Severine Papin, Artist & International Educator & Trainer, France.
BERLIN
WANDERLUST Collection
by Paul Mitchell® Professional Hair Color
Photo: Pasquale Abbattista
Wardrobe Stylist: Angela Marcato
Make-up: Barbara Bonazza
Produced by Estetica Magazine
Milan – a coral rose balayage on bombshell layers: With sunlight dancing off the Duomo and Italian cinema
starlets as inspiration, this look captures the fashionable nature of Milan. Modern coral rose washes over sultry
layers punctuated by effortlessly chic fringe.
Berlin – a modern pageboy in faded pastel: History meets the present in buzzing Berlin. This edgy look borrows
from 1960s mod fashion and melds it with the thrilling German capital and its painted skies. Dapples of faded pastels
bring dimension to a reimagined pageboy cut modernised with texture.
London – warm dimension on free-flowing natural curls: Set against the backdrop of London’s historic landmarks
and royal grandeur, this graduated cut brings life to a crown of voluminous curls. A warm palette of walnut, bronze
and caramel shades caress her texture to a shimmering effect, evoking a ’90s supermodel moment.

PHOTOGRAPHED IN LONDON, UK
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Best of
B ri t
Our favourite image from
the latest beautiful collection
produced by The Fellowship
for British Hairdressing’s
Colour Project team. See our
website for the full collection.
Hair: The Fellowship for British
Hairdressing Colour Project 2019
Team Leader: Paul Dennison @
Ken Picton
Art Direction: Robert Eaton @
Russell Eaton
Photos: Richard Miles
Make-up: Lucy Flower
Styling: Stacey Jane Shaw @
Russell Eaton
Head
project
vision
25

“A bold execution
of power &
strength takes
reference from
different eras”
26 vision

Best of
B ri t
Thomas Hill’s Iconic collection
of 9 images is a showcase of looks
inspired by hair through the ages
from the ‘20s Marcel wave through
to the modern day mullet.
Hair: Thomas Hills, Director,
TH1 Hair, Oxted
Photos: Richard Miles
Make-up: Jo Sugar
Styling: Bernard Connolly

A collection inspired by
the sisterhood; women’s life
milestones and rituals -
births, christenings, weddings
and funerals.
Cut & Styling: Britt Beekman,
Sassoon Covent Garden
Colour: Julien Sega, Mia leete,
Nicole Peters, Bryony Mendez
Photos: Ryan Lovelock
Make-up Natalie Lisa Ibrahim
Styling: Elodie Fromenteau

Best of
B ri t
“A vision of how
tenderness and
strength can
combine and
come together”
vision
29

A showcase of Muse of London’s
exceptional colour work through
the creation of bright and pastel
hair shades.
Hair: Muse of London Art Team
Photos: Mauro Carraro
Make-up: Viktor Taylor &
Antonia Wood
Stylist: Kiera Liberati

Best of
B ri t
“Colour is always
the defining feature -
across the spectrum”
vision
31

Best of
B ri t
Just one image from Bad
Apple Hair’s new blow-dry
menu - 6 new looks with
maximum wow factor!
Hair: Bad Apple Hair Art Team
Photos: Tom Goddard
Make-up: Meg Lindow
Styling: James Earnshaw
32 vision

MODA
INT’L
ESTETICA
MASTER
CLASS
ERROL DOUGLAS
TOM CONNELL
@ TREVOR SORBIE ART TEAM DMITRY VINOKUROV X-PRESION
In November, Turin will be the world capital of hairdressing. Under the spotlights, for the tenth edition of On Hair Show & Exhibition, 30
international non-stop shows and novelties by the brands. Top-event, the Estetica Master Class. Four stylists of world renown - on stage -
to illustrate the iconic looks of their careers. We introduce them to you here...
A novembre, Torino sarà la capitale mondiale dell’hairdressing. Sotto i riflettori, per la decima edizione di On Hair Show & Exhibition, 30 show
internazionali no-stop e novità dai brand. Top-event, l’Estetica Master Class. Quattro stilisti di fama mondiale - on stage - a illustrare i look iconici
della loro carriera. Scopriamo chi sono...
Im November wird Turin zur Welthauptstadt des Friseurhandwerks. Im Mittelpunkt der zehnten Ausgabe der On Hair Show & Exhibition stehen
30 internationale Nonstop-Shows und Brand-News. Die Estetica Master Class – ein Top-Event. Vier international renommierte Designer
präsentieren auf der Bühne die Kultlooks ihrer Karriere. Lassen Sie uns herausfinden, wer sie sind...
En novembre, Turin sera la capitale de la coiffure. Sous le feu des projecteurs, pour la 10e édition du On Hair Show & Exhibition, 30 shows
internationaux non-stop et toutes les nouveautés des marques. Un évènement top niveau, l’Estetica Master Class. Quatre coiffeurs de renom
international – sur scène – pour illustrer les looks emblématiques de leur carrière. Découvrons ensemble qui ils sont...
En noviembre, Turín será la capital mundial de la peluquería. Bajo los reflectores, para la décima edición de On Hair Show & Exhibition,
30 show internacionales non-stop y novedades de las mejores marcas. Top event, la Master Class de Estetica. Cuatro estilistas de fama mundial
- on stage - para ilustrar los looks icónicos de sus carreras. Averigüemos quiénes son...

ERROL DOUGLAS
“
I would describe myself as a technical
excellence hairdresser, an all-rounder, in live shows
and photographic collections.
”
Errol Douglas MBE

Hair: Lorem ipsum Doledar
Photo: Adlrem Ipumer
Make-up: Antera Dolupre
Styling: Alenaus Bauhaus

THE WORLD OF ERROL DOUGLAS
ESTETICA
MASTER
CLASS
A stylist of reference of British hairdressing for more
than 30 years, Errol Douglas is one of the 5 Ambassadors
& Patron of Honour of the Fellowship for British
Hairdressing and hair guru for numerous stars in the
world of music, fashion, and cinema. A winner of several
of the most coveted prizes in the world, he is loved by the
British media and young people.
Stilista di riferimento del mondo British da più di 30
anni, Errol Douglas è uno dei 5 Ambassador & Patron of
Honour del Fellowship for British Hairdressing e hair guru
di numerose star del mondo della musica, della moda e
del cinema. Vincitore di svariati premi tra i più ambiti al
mondo, è amatissimo dai media britannici e dai giovani.
Errol Douglas ist seit mehr als 30 Jahren ein
Bezugspunkt in der britischen Modewelt und einer der
fünf Botschafter und Patron of Honour des Fellowship for
British Hairdressing sowie Haar-Guru zahlreicher Stars
aus der Welt von Musik, Mode und Kino.
Der Preisträger zahlreicher der begehrtesten
Auszeichnungen der Welt wird von den britischen Medien
und jungen Menschen geliebt.
Modèle pour tous les coiffeur-ses en Grande-Bretagne
depuis plus de 30 ans, Errol Douglas est l’un des 5
ambassadeurs et Patron of Honour du Fellowship for
British Hairdressing ainsi que gourou du secteur pour de
nombreuses personnalités du monde de la musique, de
la mode et du cinéma. Gagnant de multiples prix parmi
les plus convoités, il est très aimé des médias anglais et
des jeunes.
Estilista de referencia del mundo British desde hace más
de 30 años, Errol Douglas es uno de los 5 Ambassador &
Patron of Honour del Fellowship for British Hairdressing y
el gurú del cabello de numerosas estrellas del mundo de
la música, la moda y del cine. Ganador de varios premios
entre los más codiciados del mundo, es muy amado por
los medios de comunicación británicos y por los jóvenes.
Site: erroldouglas.com
Facebook @ erroldouglasldn
Instagram @ erroldouglasldn
Discover more on
Errol Douglas

“
TOM CONNELL
@ TREVOR SORBIE ART TEAM
Creating a show or shoot concept takes so much time, effort
and commitment, the only way l feel it’s worthwhile is to do
something I find unique. If I were in the audience or looking at
an image, what would hold my interest? That process is what I
measure all of my work up against.
”
Tom Connell

THE WORLD OF TOM CONNELL
ESTETICA
MASTER
CLASS
The Artistic Director of the Trevor Sorbie Art Team
and passionate trainer, Tom Connell boasts strong
professional ethics and a great strategic vision. Fashion,
culture, and inspiration are the foundation of his works.
His artistic team is visionary, original and evolving
continuously. On stage @ On Hair Show & Exhibition with
the Special Colorist Giuseppe Stelitano.
Direttore Artistico del Trevor Sorbie Art Team e
appassionato formatore, Tom Connell affianca una forte
etica professionale a una grande visione strategica.
Fashion, cultura e ispirazione sono alla base dei suoi
lavori. Il suo team artistico è visionario, originale e
in continua evoluzione. On stage @ On Hair Show &
Exhibition con lo Special Colorist Giuseppe Stelitano.
Als Künstlerischer Leiter des Trevor Sorbie Art Teams und
leidenschaftlicher Ausbilder verbindet Tom Connell eine
starke Berufsethik mit einer großen strategischen Vision.
Mode, Kultur und Inspiration sind die Basis seiner Arbeit.
Sein künstlerisches Team ist visionär, originell und in
ständiger Weiterentwicklung.
Auf der Bühne der @ On Hair Show & Exhibition mit dem
Special Colorist Giuseppe Stelitano.
Directeur artistiques du Trevor Sorbie Art Team et
formateur passionné, Tom Connell soutient une forte
éthique professionnelle empreinte d’une grande vision
stratégique. Mode, culture et inspiration sont à la base
de ses travaux. Son équipe artistique est visionnaire,
originale et en continuelle évolution. Sur scène à
l’On Hair Show & Exhibition avec le coloriste spécialiste
Giuseppe Stelitano.
Director Artístico de Trevor Sorbie Art Team y formador
apasionado, Tom Connell combina una fuerte ética
profesional con una gran visión estratégica. Moda, cultura
e inspiración son la base de sus trabajos. Su equipo
artístico es visionario, original y en continua evolución.
On stage @ On Hair Show & Exhibition con el Special
Colorist Giuseppe Stelitano.
Site: trevorsorbie.com
Facebook @ tom.connell.505 - @TrevorSorbie
Instagram @ tomconnell - @trevorsorbie
Discover more on
Tom Connell
@ Trevor Sorbie
Art Team

DMITRY VINOKUROV
“
I’m a very observant person. I like to look at people, nature,
architecture... I draw my inspiration from different situations.
You have to overcome insecurities, obstacles, restrictions
or any set rules. Then life itself and one’s attitude toward it
are inspirational. Dmitry Vinokurov
”

THE WORLD OF DMITRY VINOKUROV
ESTETICA
MASTER
CLASS
Der internationale Trendsetter, Gründer der Open
Academy International Vinokurov & Friends und
Präsident von Intercoiffure Mondial Russland, ist bekannt
für seine große Kreativität und seine ganzheitliche
Fähigkeit. Er ist der erste russische Friseur, der auf der
Alternative Hair Show auftritt und engagiert sich sehr
im Wohltätigkeitsbereich. So gründete er zugunsten von
leukämiekranken Kindern in seinem Heimatland die
Stiftung „We are with you“.
International trendsetter, founder of the Open Academy
International Vinokurov & Friends and president of
Intercoiffure Mondial Russia, Dmitry is famous for his
extraordinary creativity and capacity to engage crowds.
The first Russian hairdressers to perform at the Alternative
Hair Show, he is very active in the charity sector where he
established the “We are with you” foundation, to benefit
children with leukaemia in his homeland.
Trendsetter internazionale, fondatore dell’Open Academy
International Vinokurov & Friends e presidente di
Intercoiffure Mondial Russia, è famoso per la sua grande
creatività e capacità aggregativa. Primo parrucchiere
russo ad esibirsi all’Alternative Hair Show, è molto attivo
nel settore della beneficienza, nell’ambito del quale ha
dato vita alla fondazione “We are with you”, a favore dei
bambini con la leucemia nel suo Paese d’origine.
Faiseur de tendances internationales, fondateur de l’Open
Academy International Vinokurov & Friends et président
d’Intercoiffure Mondial Russie, il est renommé pour sa
grande créativité et sa capacité d’agrégation. Premier
coiffeur russe à s’exhiber à l’Alternative Hair Show, il
est très actif dans le secteur de la bienfaisance, dans le
cadre duquel il a donné vie à la fondation « We are with
you », en faveur des enfants atteints de leucémie dans
son pays natal.
Trendsetter internacional, fundador de la Open Academy
International Vinokurov & Friends y presidente de
Intercoiffure Mondial Russia, es famoso por su gran
creatividad y capacidad agregativa. Primer peluquero
Ruso en actuar en el Alternative Hair Show, es muy activo
en el sector benéfico, creando en su país de origen la
fundación “We are with you”, a favor de los niños con
leucemia.
Site: oai.academy
Instagram @ dmitriy_vinokurov
Facebook @ Vinokurov.promo - @ oaVinokurovAndFriends
Discover more on
Dmitry Vinokurov

X-PRESION
“
We are the first worldwide company dedicated to R + D + i. Express,
Create and Disseminate is our mission. X-presion was born out of a
personal desire that drives us to bring innovation and enthusiasm to the
hairdressing industry. Seeing our techniques replicated by hairdressers
”
around the world is the greatest form of recognition we can have.

THE WORLD OF X-PRESION
ESTETICA
MASTER
CLASS
Marco Antonio Restrepo, Jorge Cáncer, Jose Luis
Almendral and Kasper Thomas: a team of explosive
creativity, of huge innovative capacity in terms of research
(like the revolutionary colouring technique #xpresionpixel)
and training. The artistic group originally from Madrid
contributed to the growth of the highest level of this sector,
involving parallel fields like music, video, and photography.
Present at the top sector events, they also enjoy huge
success on social with millions of impressions.
Marco Antonio Restrepo, Jorge Cáncer, Jose Luis
Almendral e Kasper Thomas: un team dalla creatività
esplosiva, di grande capacità innovativa in termini di
ricerca (come la rivoluzionaria tecnica di colorazione
#xpresionpixel) e formazione. Il gruppo artistico originario
di Madrid ha contribuito alla crescita del settore ad
altissimi livelli, coinvolgendo ambiti paralleli quali musica,
video e fotografia. Presenti agli eventi-top del settore,
spopolano anche sui social con milioni di impressions.
Site: x-presion.eu
Facebook @xpresionproducciones
Instagram @xpresioncreativos
Marco Antonio Restrepo, Jorge Cáncer, Jose Luis
Almendral und Kasper Thomas: ein Team mit enormer
Kreativität, großer Innovationskraft im Bereich der
Forschung (wie die revolutionäre Färbetechnik
#xpresionpixel) und Ausbildung. Die aus Madrid
stammende Künstlergruppe hat zum Wachstum des
Sektors auf höchster Ebene beigetragen, wobei sie
gleichrangige Medien wie Musik, Video und Fotografie mit
einbeziehen. Sie sind bei den wichtigsten Veranstaltungen
der Branche präsent und auch in sozialen Netzwerken
mit Millionen von Inhalten erfolgreich vertreten.
Marco Antonio Restrepo, Jorge Cáncer, Jose Luis
Almendral et Kasper Thomas : une équipe à la créativité
explosive et à la grande capacité d’innovation en termes
de recherche (comme la technique révolutionnaire de
coloration #xpresionpixel) et de formation. Le groupe
artistique venant de Madrid a contribué à la croissance
du secteur à de très hauts niveaux, en impliquant des
secteurs parallèles comme celui de la musique, de la
vidéo et de la photographie. Présents aux évènements
top niveau du secteur, ils font aussi des ravages sur les
réseaux sociaux avec des millions d’impressions.
Marco Antonio Restrepo, Jorge Cáncer, Jose Luis
Almendral y Kasper Thomas: un equipo con creatividad
explosiva, de gran capacidad innovadora en términos
de investigación (como la revolucionaria técnica de
coloración #xpresionpixel) y formación. El grupo artístico
originario de Madrid ha contribuido al crecimiento del
sector a niveles muy altos, involucrando áreas paralelas
tales como música, video y fotografía. Presentes en
los principales eventos del sector, también son muy
populares en las redes sociales con millones de
impressions.
Discover more on
X-presion

AUTUMN
AUTUMN
Hair: Steph Meyer
Photo: Anniss + Bartion
Make-up: Charlotte Ravet
Styling: Rachel Kaufman

Hair: Box Hill Institute Educators
Photo: Milos Mlynarik
Make-up: Box Hill Institute Educators
Styling: Jessica Jade Fashion
How can this new autumn mood be interpreted? What palette should we rely on to create new
feminine stories every day? Make your move in total creative freedom. Listen with your eyes,
feeling a different philosophy between your fingers. Your own.
Come interpretare il new sentiment d’autunno? A che palette affidarsi, per creare ogni giorno
nuove storie al femminile? Fate il vostro gioco, in totale libertà creativa. Ascoltando con gli
occhi, sentendo tra le dita, una filosofia differente. La vostra.
Wie lässt sich die neue Herbststimmung ausdrücken? Mit welchen Farben erzählen Sie jeden
Tag neue Frauengeschichten? Lassen Sie Ihrer Kreativität freien Lauf. Lauschen Sie mit Ihren
Augen und spüren Sie eine völlig neue Philosophie zwischen Ihren Fingern. Ihre eigene.
Comment interpréter ce nouveau sentiment d’automne ? À quelle palette de couleurs faire
confiance pour créer, jour après jour, de nouvelles histoires au féminin ? Créez votre propre
jeu, avec un esprit créatif sans limites. En étant à l’écoute avec les yeux, en sentant entre les
doigts une philosophie autre. La vôtre.
¿Cómo interpretar il new sentiment otoñal? ¿En qué paleta inspirarse para crear cada
día nuevas historias en clave femenina? Haced vuestro juego, en total libertad creativa.
Escuchando con los ojos, sintiendo entre los dedos una filosofía diferente. La vuestra.

AUTUMN
Hair: Bridie Meehan
Photo: Karla Majneric
Make-up: Georgia Ramman
Stylist: Karly Brown

Hair: Paula Hibbard
Photo: David Mannah
Make-up: Rachael Montgomery
Styling: Josie McManus

AUTUMN
Hair: Team Twins
Photo: Petra Holland
Make-up: Darien Touma
Styling: Annet Veerbeek

Hair: Nichola Lovell
Photo: Anniss&Barton
Make-up: Emma Van Breugel
Styling: Leroy Lorenzo

AUTUMN
AUTUMN
Hair: Toni&Guy McMahons Point
Technlogical colours
Natural inspiration
Hair: Lyndall Vile/Photo: Milos Mlynarik/Make-up: K. Hopwood/Styling: L. Ross
Something new arrives from unprecedented combinations. The
techno-innovation of pigment research is personified in inspiration by
nature, borrowing ideas from reality. Wine red strands. Orange to be
drunk. Metallic to shine. Autumn nuances for gourmets.
Il new deal arriva dall’accostamento inconsueto. L’innovazione tecno
della ricerca nei pigmenti si umanizza nell’ispirazione nature, che
ruba le idee alla realtà. Ciocche vino rosso. Arancio da bere. Metallo
per brillare. Nuance d’autunno per gourmet.
Der neue Look entsteht aus einem ungewöhnlichen Mix. Die
technologische Innovation der Pigmentforschung bezieht ihre
Inspiration aus der Natur, deren Ideen der Realität entstammen.
Haarsträhnen in Rotwein. Ein orangefarbenes Getränk. Glänzendes
Metall. Herbstnuancen für Gourmets.
Le nouvel accord de l’alliance inhabituelle. L’innovation technique de
la recherche dans les pigments s’humanise dans l’inspiration nature
qui soutire les idées à la réalité. Des mèches lie de vin. De l’orange
à boire. Du métal pour briller. Des nuances d’automne pour fins
gourmets.
El new deal viene de la combinación inusual. La innovación tecno de
la investigación de pigmentos se humaniza en la inspiración nature,
que roba ideas de la realidad. Mechones color vino. Naranja para
beber. Metal para brillar. Tonos otoñales para gourmets.

Hair & Colour: Mat Johnson
Photo: David Mannah
Make-up: Pablo Morgade
Styling: Josie McManus

Hair: Paul Mitchell®
Professional Hair Color
Photo: Pasquale Abbattista
Make-up: Barbara Bonazza
Styling: Angela Marcato
Produced by Estetica Magazine

Hair: Pop Academy Team
Photo: Vlad Andrei Gherman
Make-up: Ioana Simon
Styling: Smaranda Almasan
AUTUMN

AUTUMN
Hair: David Murray
Photo: Tony Le Britton
Make-up: Roseanna Velin

Hair: Huub Eysink/Photo: Ivo de Kok/Make-up: J. Pietrzak/Styling: S.Eysink
Hair & Colour: Laurent & Carole Voisinet/Photo: Pascal Latil/Make-up: M. Miteva & M. Charot/Styling: V. Suchet & P. Latil
Liquid energy
Fire and
flames
A courageous act. For those who enter a salon determined to come
out looking different, more beautiful. For those who work in the salon
with the daily responsibility of making dreams come true, with nothing
but shears and colours. The objective? Innovate while personalising.
Atto di coraggio. Di chi va in salone con l’obiettivo di uscire diverso,
acquisendo in bellezza. Di chi in salone ci lavora, con la responsabilità
quotidiana di realizzare sogni. Forbici e colore gli alleati.
Ambìto l’obiettivo: innovare personalizzando.
Mut beweisen ... all diejenigen, die mit dem Wunsch zum Friseur
gehen, durch eine Veränderung neue Schönheit zu erlangen und
all diejenigen, die tagtäglich im Friseursalon arbeiten, um Wünsche
Wirklichkeit werden zu lassen. Schere und Farbe als Verbündete.
Angestrebtes Ziel: Neues durch Individualität.
Acte de courage. De celle qui va au salon dans l’objectif d’en
ressortir différente, belle. De celui-celle qui travaille au salon, avec
la responsabilité quotidienne de réaliser les rêves. Les ciseaux et les
couleurs, des alliés. L’objectif, ambitieux : innover en personnalisant.
Acto de coraje. De quién acude al salón con el objetivo de salir
diferente, ganando en belleza. De quién trabaja en el salón, con la
responsabilidad diaria de hacer realidad los sueños. Tijeras y color los
aliados. El objetivo: innovar personalizando.

AUTUMN
Hair & Artistic Direction:
Claude Tarantino
Photo: Jules Egger
Products: L’Oréal Professionnel

Hair: Revlon Professional®

AUTUMN
Hair & Colour: Stevie Corthine
Photo: David Mannah
Make-up: Pablo Morgade
Styling: Josie McManus

Hair: Candice McKay
Photo: John Rawson
Make-Up: Maddie Austin
Styling: Jamie Russell

Hair & Artistic Direction:
Danny Pato
Photo: Mara Sommer
Make-up: Kiekie Stanners
Styling: Danny Pato
& Rachel Morton

Hair: Barry Maddocks
& Amy Sultan
Photo: Philip Veitch
Make-up: Geena Dinnis
Styling: Lewis Robert Cameron
AUTUMN

Hair: Debbie G/Colour: Billi Currie Team/Photo: Kayt Webster-Brown/Make-up: Faye Marie
Inner reflections
Retro allure
From chestnut to caramel corn, passing through bronze, coffee and
chocolate. Brunettes have the upper hand in September. A selection
of nuances, versatile by nature. Honey and caramel go hand in hand,
igniting in copper, more subtle in coffee tones.
Dal castagna al marron glacé, passando per bronzo, pigna e
cioccolato. Il castano a settembre gioca in casa. Nuance d’elezione, è
versatile per indole. Si accompagna a miele e caramello, si incendia
nel rame, si tranquillizza nei toni del caffè.
Von der Kastanie bis zur glasierten Marone, über Bronze, Pinienzapfen
und Schokolade. Die Kastanie darf im September nicht fehlen. Die
bevorzugte Nuance ist naturgemäß vielseitig einsetzbar. Sie passt gut
zu Honig und Karamell, fängt Feuer mit Kupfer und beruhigt sich mit
den Nuancen von Kaffee.
Du châtain au marron glacé, en passant par le bronze, pomme de pin
et chocolat. Le châtain, en septembre, est chez lui. Avec ses nuances
privilégiées, il est polyvalent de par nature. Il accompagne le miel et le
caramel, s’enflamme dans le cuivre et se détend dans les tons café.
Desde el castaño al marron glacé, pasando por el bronce, piña y
chocolate. El castaño en septiembre juega en casa. Nuance de
elección, es versátil por índole. Va bien con miel y caramelo, se
enciende con el cobre, se calma en los tonos del café.
Hair: James Earnshaw for Bad Apple Hair Art Team/Photo: Tom Goddard/Make-up: Kate Reynolds

AUTUMN
Artistic Direction: Fabien Provost
Hair: Fabien Provost,
Alexandrine Piel, Ludovic Chapalain
Photo: Adel Awad
Make-up: Charlotte Willer
Styling: Chloé Dugast

Hair & Colour: Ludovic Chapalain,
Jérôme Ponthieu, Raynald Bernard
Make-up: Natacha Maillard
Styling: Virginie Fauconnier
Photo: Bruno Juminer

Hair: Candice McKay
Photo: John Rawson
Make-Up: Maddie Austin
Styling: Jamie Russell
AUTUMN

AUTUMN
Hair: Brandon Messinger
Photo: Deborah Selwood
Make-up: Priscilla Messinger

Hair: Laurianne Baesa
& Damien Dussert
Photo: Pawel Wylag
Make-up: Izabela Szelagowska
Styling: Joanna Wolff

Sweet geometries
Bauhaus brushtrokes
Hair: Bill Tsiknaris/Colour: Chris Tsiknaris/Photo: David Mannah/Make-up: P. Morgade/Styling: J. McManus
Hair: Laurianne Baesa & Damien Dussert/ Photo: Pawel Wylag/Make-up: I. Szelagowska/Styling: J. Wolff
Even the ultimate classic, the bob, feels the change of season. It
leaves micro-fringes and tousled looks behind to welcome texturized
styling and more aware looks. Colour takes all or seeks contrasts.
Designer brushstrokes.
Anche l’evergreen per eccellenza, il carré, sente il cambio di
stagione. Abbandona micro-frange e décoiffé estivi a favore di styling
texturizzati e look più consapevoli. Il colore si prende tutto o va a
contrasto. Pennellate di design.
Auch der Bob – Evergreen par excellence – spürt den
Jahreszeitenwechsel. Verzichten Sie auf Mikroponys und
sommerliches Décoiffé und bevorzugen Sie ein texturiertes Styling
und bewusstere Looks. Die Farbe gibt entweder den Ton an oder wird
zum Kontrast. Ein Anstrich mit Design.
Même le plus classique des classiques, le carré ressent le changement
de saison. Au placard les mini-franges et les décoiffés d’été en faveur
des coiffages stylisés et des looks plus conscients. La couleur prend
tout ou est en contraste. Des coups de pinceau de design.
Hasta el evergreen por excelencia, el carré, siente el cambio de
temporada. Abandona micro-flequillos y décoiffés de verano en favor
de un estilo texturizado y un look más consciente. El color lo llena
todo o es contraste. Pinceladas de design.

AUTUMN
Hair: Equipe Artistique Vog Coiffure
Photo: Weronika Kosinska
Make-up: Izabela Szelagowska
Styling: Joanna Wolff

AUTUMN
Hair: Justin Pace for
Papas & Pace Artistic Team
Colour: Justin Pace
Photo: John Rawson
Make-up: Lang Nguyen
Styling: Jamie Russell

Hair: Eric Zemmour
Photo & Make-up:
Stéphan Gagnard
Styling: Yulia Moatti

Artistic Direction:
Angelo Seminara for Davines
Colour: Équipe Angelo Seminara
Photo: Andrew O’Toole
Make-up: Daniel Kolaric
Styling: Niccolo Torelli

Hair: Laurianne Baesa
& Damien Dussert
Photo: Pawel Wylag
Make-up: Izabela Szelagowska
Styling: Joanna Wolff
AUTUMN

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1O TH
ANNIVERSARY
ON HAIR SHOW & EXHIBITION
17 TH - 18 TH NOVEMBER 2019
TORINO, ITALY, PALA ALPITOUR
SPECIAL EVENTS:
MASTER
CLASS
an event by
in partnership with
Organised by: BolognaFiere Cosmoprof S.p.a. - Milan - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it

Luv 2 learn
There really are no limits when it comes to educational
opportunities, focusing on both technique and on-trend
know-how. Here are a few to pique your interest! Gary Kelly
A career in hairdressing is an endless journey of discovery: the day a hair professional stops learning is probably the day they hang up
their scissors forever... and let’s be honest, they rarely is ever do that! Apart from the precious gift of learning ‘on the job’, which makes up
a massive portion of their expertise, there are, nowadays, an extraordinary number of dedicated courses and seminars offering niche
and bespoke learning opportunities. These can range from the obvious - full-blown vocational cutting and colouring packages lasting
several weeks - through to some very specialised trend-driven courses that won;t take more than a day out of your hectic schedule:
STREETstyle Campaign 2019 by KMS is an intriguing one-day educational concept which takes participants on a virtual around-the-world
tour to visit global style hotspots such as Copenhagen, Cape Town and Miami. They can then learn not only about the global hair trends,
but also the fashion, lifestyles and individual trends of the cities. After seeing how the looks were created, each participant can then end
the day by creating their own look inspired by the city of their choice. Also strictly trend-led, is Goldwell’s Trend Report, another exciting
one-day seminar-style experience that explores the latest colour phenomena sweeping social media. It’s tailored to intermediate and
advanced level hairdressers who are looking to offer the most talked about colour services. It teaches the techniques, colour patterns and
formulas that are required to recreate the looks that are at the forefront for fashion-hungry, social media savvy clients.
Toni&Guy
82 education

Great Lenghts Goldwell
KMS California
Last year saw the launch of Great Lengths first GL Tapes course. A one day course (see image below) designed to teach delegates in the
application of applying tape hair extensions, ensuring each delegate leaves confident and competent in the art of GL Tapes. The aims of the
course include a full introduction to Great Lengths and the brands ethos and knowledge in the hair extension hair industry as a whole.
The course leads on to how to conduct a consultation with a client, how to order hair, aftercare and maintenance for clients and the
continued business support all delegates will receive while trading with Great Lengths. “Our newest innovation, GL Tapes, comes with
globally recognised certification training, meaning that regardless of where you are in the world, you have access to the best in tape
extensions,” explains Louise Jenkins, Creative and Education Manager for Great Lengths.” The course itself is covered in a full day session.
It explores the brand history, the extension industry as a whole and then the unique selling points of GL Tapes.” The course covers the
different ways to apply and customise the tape extensions, including GL Tapes Plus in which the hair is blended completely up to the
adhesive tape line, meaning complete discretion for clients. Before the course is complete, each educator covers cutting and blending
techniques with each stylist to ensure they can blend clients natural hair with the extensions.
When it comes to creativity, in education or more accurately creative ‘thinking’, you’d have to go a long way to eclipse TONI&GUY’s
Creative Cut & Colour course. Designed to expose participants to new ideas and approaches in the latest in hair fashion trends, they are
Great Lengths’
GL Tapes course
teaches delegates
in the application
of applying tape
hair extensions,
ensuring they leave
feeling both confident
and competent.
adloremter
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taught by none other than the brand’s International Artistic Team. Attendees are inspired and motivated as they are taken on a
journey of exciting demonstrations which also showcase TONI&GUY’s newest collection. They learn forward-thinking techniques
in both cutting and colouring, with the chance to express individual creativity working directly on models. “Teaching this course
is so rewarding as it enables me to help people become confident and strong in the skills that will eventually take them to the
next level,” adds International Technical Education Director, Jo O’Neill. “My advice to anyone putting the time into these classes,
learn your theory as I am a big believer in the SQ3R studying concept. Understanding this will give you unstoppable and unlimited
creative freedom.”
How do you pull off the ultimate blow-dry? Years of in-salon experience toiling away with brush and dryer is the obvious answer
and is without doubt the correct one. Perfecting that blow-drying technique really is all about practise. That’s not to say you can’t
be open to a few tips from a real expert. ghd Brand Ambassador, Zoë Irwin (see images above), heads up a one-day seminar called
The Blowdry Session, during which she’ll help you to bring your blow-drying skills bang up to date with the latest trends, techniques
Wella Professionals
ghd
adloremter
125

CLASSICS TO CREATIVE
and creative insights. You’ll learn how to create the classics for powerful, client-friendly results, then how to update the essentials
with trend-led twists. “A great blow-dry is the basis of so many looks and at ghd, we’re dedicated to showing people how to perfect
their technique using best-in-class tool technology for a lasting, flawless finish,” explains Zoë. “In this class, we’ll cover the basics
of blow-drying, as well as trend-led updates to change up your client’s look each season with subtle changes.” As a colour-specific
educational concept, Wella Professionals’ Blonde Toolbox is designed to help maximise the potential of blonde clients by delivering
couture colour and a perfect blonde every time. This is a one-day, advanced course that will enable you to create personalised
blondes bespoke for your own client-base. You’ll learn how to spot different types of blonde clients, whilst exploring the full blonde
spectrum in detail. The course also addresses colour techniques, aftercare and maintenance. “There really is no better environment
to perfect your blonde colour skills than on Wella Professionals’ Blonde Toolbox,” explains Robert Eaton, Wella Professionals
UK & Ireland Technical Director.” “Blondes are big business for any colourist, so this course is ideal for any colourist who needs to
remain one step ahead of the competition.” Also with colour in mind, Revlon Professional offers its Colour Excel course at the
stunning Westrow House Academy in Leeds. The course enables participants to explore the endless possibilities of semi-permanent
colour in a dynamic seminar while working alongside the brand’s award-winning ambassadors. With emphasis on creating shadows
and lights, contrast or harmony, intense saturation or pastel infusions through speedy and easily-adopted techniques.
The Internet and in particular the influence of Social Media has long been a huge creative resource for our industry. It has also
emerged as a successful educational and technical tool. FUSE by TIGI is a dedicated one-stop platform designed to champion
hairdressers as creatives, promote the industry as a whole, and act not only as a source of inspiration, but also as a vital educational
resource, helping support the personal journey of stylists, technicians and salons owners. TIGI Modern Classics encompasses
8 cutting and colouring techniques, to give hairdressers techniques and inspiration to progress their classic, fundamental work to
the next level. The 8 step-by-steps will also be available online on tigifuse.com so hairdressers have instant access to TIGI education
whenever and wherever works for them. Over the years, classic hairdressing has provided thousands of hairdressers with the basis
of their daily salon work and has been a fundamental part of the education programmes that the team at TIGI has developed.
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CLASSICS TO CREATIVE
06
ANTONY MASCOLO ON MODERN CLASSICS
“Classic cutting and colouring techniques provide the basis
for many of the hairstyles created for clients. Suited to most
people’s face shapes, lifestyles and individual image, the
ability to perfectly execute these looks is paramount to every
hairdresser. TIGI Modern Classics is about ‘forward- thinking’
and reappraisal. It’s classic, but dressed for your clients today.
I am sure hairdressers will find the content invaluable.
Our TIGI heritage and progressive culture allows us to
continually review previous techniques. Modern Classics is
a tribute to our foundations, but with a fresh view, and will
take you fluidly from classics to creative.”
MO
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CLASSICS TO CREATIVE
08
MO
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CLASSICS TO CREATIVE
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MODERN CLASSICS
MODERN
CLASSICS
03
08
CLASSICS TO CREATIVE
04
education
85

Llongueras
better than ever
Llongueras salons started in January 2018 a new stage
of renovation with its alliance with the consolidated
group, Provalliance, coming up #TheNewLlongueras.
In January 2018, the French group Provalliance, led by Frédéric Logodin (CEO of Provalliance Spain)
announced the acquisition of Llongueras salons, becoming the undisputed leader of hairdressing in Spain,
managing more than 300 salons. Leadership added to the one that the group already had in Europe and to
a second place worldwide with approximately 4000 salons.
In this way, the group rebuilt a legendary brand and an impeccable professional reputation, elevating the
brand to its maximum splendor.
The objective of the alliance was to achieve a greater expansion both nationally and internationally, through
the renewal of, not only its image and communication, but also the facilities and the continuous training of
its teams. All this orchestrated to continue offering its hairdressing services at the highest levels of quality
and luxury.
Regarding the image, Llongueras presents a new concept of experiential salon, where design, comfort and
new trends prevail. This new concept arises from the result of dismantling the structure of the conventional
hairdressing salon to transform it into an atelier inspired by the versatile artist Lluís Llongueras. The new
Llongueras space reflects modernity, warmth and innovation. In short, spaces that invite the consumer to
disconnect and enjoy a luxurious service.
In addition to the modernisation and improvement of the Llongueras salons, another new strategic line of
the firm is the presentation of new collections, with a renewed image standard, with a high-level
production. Those collections are done in collaboration with the internationally renowned Spanish
photographer Valero Rioja.
86 profile

These collections would not be possible without the faultless professionalism of the Llongueras team.
A family for which training is fundamental in conveying values, ideas and professional growth.
All professionals receive constant training offering all their stylists the latest in methodology, tradition, style
and fashion. The multinational has more than 20,000 employees in all brands of the group and 250 of
which work at the headquarters.
The emblematic Llongueras Method is the training basis of the brand, a technique that has revolutionised
the hairdressing world in innovation, speed and perfection. As well as the undisputed style of programmed
cuts, recognised worldwide, as well as colouring, styling and finishing techniques. This training, at present,
takes place in the exclusive Llongueras Institute.
The Llongueras Institute is located in Barcelona, the fourth world city as the centre of design and
creativity. It has more than 1000 m2 distributed in rooms with a high-tech movable panels system that
adapts the space according to the crowd, achieving a single completely open room with capacity for 250
people. Within its educational offer, the new Llongueras Institute offers courses, masters, ateliers and
seminars that have been designed in order to enhance the beauty of this profession.
Without doubt, Llongueras salons have been, are and will be a benchmark in the hairdressing industry, not
only in Spain but also worldwide. Contact: llongueras@llongueras.com
The new Llongueras era has begun.
design
125

LONDON
EXCEL LONDON
5-7 OCTOBER 2019
PRESENTED BY
www.salonshow.co.uk
#Salon19

THE HEART OF HAIRDRESSING
TICKETS NOW
Book your tickets now at
www.salonshow.co.uk/estetica
or call the ticket hotline on 0844 581 4915 (UK)
or +44 (0)121 796 6291 (Overseas).

London
convention
The TIGI European Convention was a truly spectacular
London event, which saw 2 days of inspiration, education &
information dedicated to hairdressers from across Europe.
Anthony Mascolo, TIGI founder & International Artistic Director, was joined on-stage by Mark Bleathman TIGI President and
Tobias Kuetscher, TIGI Europe General Manager, in welcoming guests to the Park Plaza Westminster in London, where the
TIGI European Convention hosted the launch of the new TIGI Modern Classics education collection as well as the latest product
innovation from TIGI Copyright. The event also provided guests with business information and social media ideas to utilise
in their salons. Mark Bleathman added that the aim of the TIGI Convention was to give back, provide inspiration, show
TIGI’s creative output and introduce TIGI Copyright and TIGI Fuse to everyone. Introducing the new work, Modern Classics,
Anthony Mascolo explained: “It offers something to every hairdresser in the salon, from the youngest and least experienced
to the advanced, confident stylist and colourist. These are the cuts and colours the majority of clients want, but updated to give
a new and fresh look. These cuts and colours can be pushed to give advanced creative finishes.”
90 events

Photos Alex Barron-Hough
The second presentation was the TIGI Creative Team’s new Designer Collection. TIGI fashion stylist, Jiv D, researched the latest sub-cultures in global
fashion and chose 8 trends linking closely to both fashion and music. These were reprised in the finale of the evening , with an incredible presentation of
7 models, with individually futuristic hairstyles entitled: Sculpture the Art of the Human Form.No TIGI event happens without entertainment and an
after-party. The TIGI Convention began on Sunday evening with drinks and a dinner, during which guests were entertained by incredible magician Maddox,
from Britain’s Got Talent, and continued with TIGI’s DJ ‘on the decks’ to keep the excitement going well into the early hours.

The two-day
inspiraitonal event
incorporated a
full programme
of captivating
guestspeakers.
Business
united
More than 200 guests gathered this
Summer for Wella’s Business Network Live,
for motivation, networking & inspiration.
Now in its 22nd year, Wella Business Network Live hosted over 200 industry guests for
a two-day agenda compiled specifically to connect with an audience of salon owners,
managers and their teams. In traditional Business Network Live style, there was the perfect
balance of business and pleasure, including a line-up of programme of captivating guestspeakers.
The two-day experience included a fabulous drinks reception in the stunning
grounds of Belfry Hotel & Resort, followed by a formal sit down meal and further
entertainment into the early hours. Visit www.esteticamagazine.co.uk for more details.
Hairdresser and TV presenter, Michael
Douglas (above top), hosted the two day
conference, joined by Wella’s Go-to-Market
Operations Director, Jerome Toulza and
Coty Professional Beauty General Manager,
Nick van Holstein.

60 years
of luxury
It was in 1959 that Takara Belmont arrived in
London: 6 decades on, the brand is proud to
unveil its new-look showroom in the UK capital!.
A select group of industry guests and representatives from the professional media recently
arrived at Takara Belmont’s London HQ to experience a tour the brand’s new state-ofthe-art
showroom and indulge in luxury treatments and hairstyling; the centrepiece
of which was the Yume head-spa. Managing Director Mr. Hoshina (right) extended
a warm welcome and expressed his appreciation of the media’s support. In a speech that
highlighted the significance of this anniversary, he touched on the company’s journey
and evolution, and its major accomplishments that have culminated in Takara Belmont’s
global position and offering in the 21st Century. “We were delighted to welcome our
guests and immerse them in a Takara Belmont experience,” said Cari-Anne Rawlinson,
Takara Belmont’s Hairdressing Marketing Executive. “We look forward to building on our
heritage and introducing more ground- breaking equipment in the future.”
Guests were treated to the
ultimate VIP experience
before finding refreshment
in the pop up cocktail bar
and luxury buffet, ensuring
that they left feeling
informed, relaxed and
thoroughly contented!
events
93

THE WORLD’S
MOST
RENOWNED
AWARDS
IN THE
HAIRDRESSING
INDUSTRY
Association Internationale Presse
Professionnelle Coiffure
5, Rue Boudreau
75009 PARIS (France)
Don’t miss the opportunity... visit now
www.aipp.net
www.aippcoiffure.com

PRODUCTS
Advanced Motor Technology by Leopa-R2 Air Collection
This is a state-of-the-art dryer incorporates technological advances that will surprise and
convince the most demanding professionals in the hairdressing sector. CBR Professional,
located in Barcelona, ​has the exclusive European distribution for this innovative dryer
with BLDC, an ecological motor patented by the Korean company, JMW. The dryer has
30,000 hours of service life, on average 15 times longer than other motors.
New Shades by Great Lengths
Great Lengths introduces Coral, Dusty Pink and Autumn
Foliage, its three new limited edition colours, taking the
hair extension brand's total colour offering to over 80
shades. Each of the new shades will be available in both
classic bonds and GL Tapes, making them accessible for
all types of Great Lengths wearer. All three shades are set
to be popular and in high demand, particularly as we fast
approach the winter months of 2019.
Oracle by ghd
Making curling easier than
ever before, this innovative
curling tool uses patented
breakthrough curl-zone
technology which combines a
unique shape, the styling
power of heat and the setting
effect of cooling, to create a
variety of curls for all hair
types – in just one stroke - no
matter the section or the angle
you're styling from.
MVRCK by Mitch
Bending society’s expectation of male grooming,
MVRCK gives room for unconventional styles
while still embodying the classic skill and
craftsmanship of barbering. Modernise, revamp or
just maintain that look with the latest range that is
rooted in functionality and authenticity. Created
for barbers by barbers, a complete line of trusted
products designed to suit any grooming
need, elevating the experience both at home
and in the barbershop.
Copyright Repair Booster
Post summer hair often needs help to get it
back to optimal health and TIGI has the
answer with its range of TIGI Copyright
Care Boosters that empower the hairdresser
to deliver tailored results you can
immediately see and feel. Repair Booster
increases cellular repair of damaged hair
with its expertly formulated treatment,
containing concentrated Keratin Bond
Complex. Hair feels dramatically softer and
stronger after just one use.
Insight Hydra-Refresh
Antioxidant Hydra-Refresh Hair and
Body Water by Insight is a unique and
innovative water-treatment with
refreshing, moisturising and soothing
effects. Its special alcohol-free formula is
a source of natural hydration, perfect for
quenching skin and hair during the day.
It's also packed with formulations that
work together to provide a purifying
experience with effective results.
products
95

Advertorial
Get lost
in colour
Goldwell introduces ELUMEN PLAY a
semi-permanent hair colour for ultimate
versatility. Mix and match 13 stunning
shades that are made to fade - then
ERASE and you can play again!
Elumen Play is
Goldwell's new kid on
the block - a compact
assortment of mix and
match shades with up
to 100% fading on
tone. Lasting up to
10-15 washes, Elumen Play is a
ready to use true semi-permanent
colour which is simple to use and
doesn't require a developer.
The range includes 8 PURES:
Sunny Yellow, Juicy Orange, Fiery
Red, Mysterious Violet, Hot Pink,
Ocean Blue, Tropical Green and Jet
Black. With Elumen Play Jet Black,
you can give your formula a smoky
character, or simply add it to pure
or dark bases (level 2-3) to intensify
shine and depth. Then there are 5
PASTELS: Blush Coral, Bashful
Rose, Sweet Lavender, Cool Mint
and Clear. With Elumen Play
Clear, you can dilute or pastellize
all other Elumen Play shades.
Elumen Play contains Goldwell's
unique HDmax Technology - a
96 products

system of specially-selected direct
dyes which have been designed to
fade on tone. They create
extraordinary intensity by sitting
both on the outer and inner levels
of the cuticle layer. Advanced shine
and care technology also gives
outstanding colour shine, brilliance
and hair that is healthy-looking
and with glow effect. Then, when
it's time to change colour, The
Elumen Play Eraser is designed to
remove every shade of Elumen Play
on pre-lightened hair, up to 100%,
allowing you to create a clear
canvas for your creative work and
gives your client flexibility to easily
play again. With an eye on the
environment, Elumen Play boxes
are produced with sustainably
sourced paper (FSC certificate) and
are 100& climate neutral.
COLOUR DIFFERENT
WITH ELUMEN
When Elumen was first introduced
in 2001, the professional hair
colour market woke up to a range
of long-lasting, non-oxidative,
ammonia free, odour free direct
dyes with incredible shine and
extraordinary colour brilliance.
Ever since, Elumen - the original
Elumenation - has been a real
game-changer for salons. and the
first choice for creative colouring.
Now the story continues -
reinvented and re-launched for a
new generation of creatives.
ELUMEN PLAY
is a compact
assortment of
mix and match
shades with up to
100% fading on
tone, with
advanced shine
and care
technology to
give outstanding
colour shine.

Advertorial
The Yume Series by Takara Belmont: how
to make sure you deliver on your promise
of pure luxury and comfort to your clients.
Spa style
luxury
T
The Yume DX at Skyler in London (above); the highly versatile Spa Mist II mobile
treatment processor (right); The Yume Espoir at Erica Salon (top page right);
The Yume Espoir at Salone di Luca (above top).
he Yume, Yume DX and
Yume Espoir present a
way of immediately
up-scaling your services
and the customer
experience. They also
enable you to expand
your service options, introduce
spa-style treatments and boost
revenues. Takara Belmont’s
Territory Sales Manager, Katie
Wrighton: “Luxury is defined by
the customer experience and the
services they receive; equipment is
essential to this. Yume not only
transforms the way clients’ feel, it
can dramatically increase service
incomes too.” Whether you opt for
the Yume DX, the Yume or the
more compact Yume Espoir, your
salon is investing in the pinnacle of
equipment innovation. Designed to
elevate the quality and range of
backwash services, they allow for
the introduction of new premium
treatments, such as head massage,
facials and beauty treatments,
whilst transforming your salon into
a haven of tranquillity and serenity.
As the ultimate in comfort and
relaxation, these fully motorised
systems enable you to gently
manoeuvre your client in and out
of the perfect treatment position, as
double gel-filled neck cushions
delicately support the head to
promote a sense of total well-being.
Spa Mist II adds yet another
dimension when paired with the
Yume. This mobile treatment
processor generates an ultra-fine
mist to open the hair cuticle at a
low temperature allowing the
concentrated ingredients and
colour pigment to penetrate each
hair shaft without damage. Hair
health and condition are actively
and visibly improved, treatment
results prolonged, and colour
intensity & vibrancy are enhanced.
Discover the Yume Series and Spa
Mist II: www.takarahairdressing.co.uk
call 020 7515 0333 or email
hairdressing@takara.co.uk
design
99

World leading
ethical hair extensions
To enquire about joining the elite and becoming a Great Lengths certifi ed stylist visit
GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

Advertorial
Intrigued by tape extensions?
Want to know more about
how they can help to increase
salon revenue? Read on!
No fuss
GL Tapes
Great Lengths offers a
range of different training
courses, covering all the
services that they offer.
The training that the
brand offers is a
mandatory requirement
for any salon wishing to stock
Great Lengths products. This
policy is in place to ensure a
consistent, quality level of service
across their ever-growing salon
network in the UK. One of the
most popular courses offers
training to become a tape
extensionist. GL Tapes use the
same premium quality of hair
as the Great Lengths traditional
bonds and are the perfect
alternative for short-time, no-fuss
transformations. Add colour,
Great Lengths Certified Stylist & Educators, Raphelle Saint Marshall from
Matthew Curtis Hair (below right) and Nicky Marcar from Salon Ten (left);
Creative & Education Manager for Great Length UK, Louise Jenkins (below left).
volume, length and body, fill in
the gaps or go for a full-head.
With an extensive one-day
training course to get you client
ready, becoming a pioneering
GL Tapes salon couldn't be easier.
We caught up with several Great
Lengths certified stylists to explore
the service offering, the training
offering and the effect these have
on business. “Having seen how GL
Tapes are taking the hairdressing
world by storm all over the world
and hearing more and more clients
talking about them, I couldn't wait
to get involved,” comments Great
Lengths Certified Stylist &
Educator, Raphelle Saint Marshall.
Great Lengths Certified Stylist &
Educator, Nicky Marcar, is also
very excited about them, especiallly
for clients with fine hair: “Fine
haired clients who thought
extensions were never an option,
now have the option of just one
tape fused with a safety band for
a lighter feel creating a lot less
tension on their hair,” she explains.
Great Lengths UK Creative &
Education Manage, Louise Jenkins
is a great believer in education
being the key to business
development and is therefore a
huge advocate of specialist courses
like this one: “Today, clients have
so much access to knowledge and
information that it is vital that as
professionals we stay on top of
our game and maintain our status
as experts,” she explains.
“At Great Lengths, we review
our courses regularly to ensure that
the knowledge that our partner
salons are gaining is relevant to
current demands. It is important
that the level of technical
knowledge that our stylists have
supersedes what knowledge can
be found on the internet.
For this reason, we pride ourselves
on continuously developing our
certification courses.”
To learn more please visit
www.greatlengthshair.co.uk
For bookings please email:
sales@greatlengthshair.co.uk
or call 0113 216 3064
Introducing 3 new shades! Coral, Dusty
Pink and Autumn Foliage. Great Lengths
launch three new limited edition colours,
taking their total colour offering to over 80
shades. A mix of fashion colour and classic
autumn tones have been added to increase
the versatility of colour matching and
provide the customer with as much choice
as possible. Each of the new shades will
be available in both classic bonds and
GL Tapes, making them accessible for all
types of Great Lengths wearer
extensions
101

2019
COSMOPROF ASIA
HONG KONG
12 – 14 NOVEMBER 13 – 15 NOVEMBER
ASIAWORLD-EXPO
HONG KONG CONVENTION&EXHIBITION CENTRE
A new world for beauty
Bologna, Hong Kong,
Las Vegas, Mumbai
cosmoprof-asia.com
Sales Office Asia Pacific
UBM Asia Ltd, Hong Kong
P +852 2827 6211
F +852 3749 7345
cosmasia-hk@ubm.com
Sales Office Europe, Africa,
Middle East, The Americas
BolognaFiere S.p.a., Bologna, Italy
international@bolognafiere.it
For info: P +39 02 796 420
international@cosmoprof.it
Marketing and Promotion
BolognaFiere Cosmoprof S.p.a.
Milan, Italy
P +39 02 796 420
F +39 02 795 036
info@cosmoprof.it
Organiser - - Cosmoprof Asia Ltd Ltd

Advertorial
Market
expertise
Destination Hong Kong,
November 12 -15!
Cosmoprof Asia '19 is
our region's leading
barometer for market
insights and trends.
Think you know
Asia’s beauty
industry? Come to
Cosmoprof Asia
2019 and discover
all you need to know
to become a regional
expert in our sector!
A
gateway event between Asia
and the rest of the world,
Cosmoprof Asia is where
the world comes
face-to-face with the
emerging trends,
products and
services that will sweep the
industry in the coming months.
What happens in Asia today,
particularly China, South Korea
and Japan, will thrill the rest of the
world tomorrow! There is no
doubt that Cosmoprof Asia
provides the perfect opportunity to
exhibitors and visitors in the front
seat for developing their respective
businesses in Asia. The awardwinning
expo and Asia’s leading
platform for the cosmetics industry
not only offers exhibitors a
professional and results-driven
market place for products and
services, as well as highly targeted
networking opportunities, it also
attracts leaders in the industry keen
to share their expertise via a
high-level program of conferences
and industry updates. Excitement
is already building in anticipation
of Cosmoprof Asia's next
appointment with the rest of the
world: the 24th Cosmoprof Asia,
12 to 15 November, 2019, promises
to be a stellar edition, rich in new
launches, exciting competitions,
insider insights, compelling
seminars and industry excitement,
putting exhibitors and visitors in
the perfect place to experience,
learn and strategise, taking their
business to the next level. As a huge
additional resource, The
Cosmoprof Trends Report 2019
will be presented by international
trend agency Beautystreams,
discussing the trends, both macro
and micro, that will be unveiled
throughout the four-day event,
while also delving into more
specific trends and how they are
linked to societal, lifestyle and
aesthetic choices.
Visit www.cosmoprof-asia.com for
the latest updates and information
events
103

Estetica n. 4/2019
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FORMERLY THE
HAIRDRESSERS ’ CHARITY
e newly named Hair and Beauty
Charity supports hair and beauty
professionals in need.
We offer financial assistance to
individuals and their families facing
difficult times due to unforeseen
circumstances such as illness,
bereavement and financial hardship.
Our beneficiaries are given regular
payments or one-off grants to make
their lives a little easier. We rely on
support from corporate sponsors
and hair and beauty professionals to
continue our vital work.
If you require our help or would like
more information on how to donate,
fundraise or support us please get in
touch.
Visit our new home
hairandbeautycharity.org
call 01234 831888 or email
info@hairandbeautycharity.org
fdc @hbcharityuk
REG I S TERED CHARI TY NUM B ER: 11662 9 8