Estetica Magazine UK (4/2019)

UK 

the HairMagazine 

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editorial 

It's that time of year again – the UK hair industry's annual get-together: we've talking of 

course of Salon International. The EsteticaNetwork team hopes to see you there again as 

always. Salon International is the UK's top hair destination and the perfect place to be 

inspired with creative ideas, innovation and technical developments. Within the exhibition 

Hair: Rudy Mostarda for 

Extrema Hair 

Photo: Stratis Kas 

Backstage Photos: Matteo 

Rocchi/Anthony Mellew 

Make-up: Claudia Zambello 

Products: Wella Professionals 

itself, there will be no shortage of stages to inspire you and your team – and as is always the 

case, all of the shows are completely free of charge for exhibition entrance ticket holders! 

Also for the first time this year, ExCel will 

host The Alternative Hair Show for the 

first time in its incredible 37-year history. 

The ICC Auditorium seats 3,800 guests and brings to Salon International some of the best 

and most loved global artistic teams from around the world for a glittering event of 

entertainment. Since its inception, Alternative Hair has raised over £12 Million through 

Tony and Maggie’s charity: Fighting Leukaemia, helping support valuable research projects 

and the scientists working to find a cure for blood cancers. The 2019 Alternative Hair Show 

takes place on Sunday October 6th at 6.30pm. 

Gary Kelly, 

Editor-in-Chief, Estetica UK 

More inspiration online with 

news, views and creativity at 

www.esteticamagazine.co.uk

Estetica n. 4/2019 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Gary Kelly 

estetica.uk@lineone.net 

INTERNATIONAL 

EDITORIAL DIRECTOR 

Sergi Bancells 

sergi@esteticamagazine.com 

INTERNATIONAL 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL EDITORIAL 

COORDINATOR 

Fatima Pilone 

f.pilone@estetica.it 

EDITORIAL STAFF 

Alice Gioannini 

adtraffic@estetica.it 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

UK SALES & MARKETING 

MANAGER 

Luca Pissimiglia 

l.pissimiglia@estetica.it 

CONTRIBUTORS 

FRANCE 

Stéphanie Argentin, Marie Coccoluto 

SPAIN 

Elisabet Parra, 

Bel M. Dolla, Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto 

MÉXICO-LATINOAMÉRICA 

Héctor RamÍrez, Ernesto Álvarez, 

Karla Cuéllar, Fernando Farfán 

USA 

Marie Scarano 

DIGITAL 

Matteo Franceschini Beghini, 

Erica Balduini, Ludovica Cavalli, 

Erika Marchese, Wilma 

Sommariva, Valentina Stella 

Photoshoot Cover Story 10 

Mostra Newton's Universe 12 

Trends Gen Styles! 14 

Photoshoot A Desire To Explore 18 

Vision Head Project 25 

Education Luv 2 Learn 82 

Profile Llongueras Better Than Ever 86 

Events London Convention 90 

Events Business United 92 

Events 60 Years Of Luxury 93 

Products 95 

The technical skills that 

transform every head of hair 

into a work of art. 

Hair creativity 

taken to the highest 

degree of expertise 

and talent. 

international trends 

Estetica Master Class 33 

Autumn Rhapsody 49

Cover Story 

Italian hair artist and technical guru, Rudy Mostarda, is the 

creative genius behind our stunning cover on this issue. We 

interviewed him to learn more about the man behind the talent. 

10 photoshoot 

As Leader and International Creative Director at top Italian salon and brand, Extrema 

Hair, as well as Creative Styling Director Wella Professionals Italy, it goes without saying 

that Rudy Mostarda is no stranger to photo studios! We caught up with him at a recent 

photo shoot where he created his AW19/20 collection, as well as the exclusive image for 

the current cover of Estetica UK: Give us a few words which define who you are as a 

hair artist? Although it’s difficult to self-define, I would describe myself as diverse, 

eclectic and innovative, but with profound technical knowledge and experience. What 

fuels your creative passion for hair? I’m passionate about researching all aspects of 

creativity, not only relating to hair but also design, art, fashion... they are all precursors 

and influences on what us the creative people we are. As a celebrated Italian hairdresser, 

what is your perception of the British hair industry? I believe I have a very interesting 

perception of British hairdressing! They often have a far more casual and open-minded 

attitude to hair and this allows them to be much more experimental and forward-thinking

Rudy’s great passion for 

creative research and his 

talent for anticipating 

international trends 

translate into the 

visionary hair artisty for 

which he is renowned 

both in his homecountry 

of Italy and 

around the world. 

about what really might work. This combined with their high levels of training and technical ability creates an ingenious combination. 

Tell us about your ongoing involvement with The Alternative Hair Show. I feel very privileged to be part of this event and 

to be working alongside such highly esteemed icons of our industry. All I can say is that each time the moment arrives for me to 

take part, it feels to me like a new beginning and I wish to thank everyone involved for their faith in me. Which have been the 

most satisfying moments in your career so far and which are the goals that you’d still like to achieve? I have to say that I feel 

I’ve already achieved so much in my career and I’m very pleased with the success I’ve enjoyed so far. However, as well as being 

ambitious, I’m also a little presumptuous. I’m never 100% happy with what I do and I’m always striving for perfection. What gives 

me great satisfaction is when my work is recognised and appreaciated by other hairdressers and by manufacturers: this helps me to 

believe that I can achieve even more. What is the best advice you could give to a young ambitious hairdresser who is looking 

to develop and further his career in the hair sector? There is lots of advice I would like to give, but perhaps the most 

important is to remember that hairdressing is always a journey. I began by observing, copying... then slowly but surely I began 

studying the technical aspects of the craft at the same time as broadening my creative horizons to include, make-up, fashion, 

music, design. Adopting this all-encompassing attitude can help you become a true artist. What kind of support is Wella 

Professionals able to give you? Throughout my career I’ve always felt very fortunate to be associated with a company like Wella 

Professionals – a company which is extremely innovative both in terms of product development and the services it offers, like 

education, in which I believe it is a global leader. Wella Professionals has always shown great faith in me and I have always 

reciprocated. Tell us a little about your latest AW19/20 collection, a stunning image from which is featured on our front 

cover. It’s called New Horizons and, as the name suggests, it’s about discovering new horizons, also in terms of hairdressing. 

The hairdresser is the focal point of any photoshoot and the final images are the realisation of how the artist can reach new 

horizons by investing his creative skill in his own craft.

HELMUT NEWTON Elizabeth Taylor, Vanity Fair, Los Angeles, 1989, @ Helmut Newton Estate 

Newton’s 

universe 

Eroticism and glamour, but with a touch of humour. 

In Berlin, a celebration of the genius of Helmut Newton, 

his wife & the creatives with whom he worked. Giancarlo Rapetti 

12 exhibition

GEORGE HOLZ, Nicole Stark 2018, @ George Holz 

GEORGE HOLZ, Madonna, Hollywood, 1983, @ George Holz 

Three events are combined into one, in a programme staged by the Helmut Newton Foundation in Berlin, running until 

November 10 Sumo, his (in)famous book of nudes is at the centre of the exhibition. Then there is an entire ensemble that 

for years has been a corollary to the famous photographer: the shots from the private collection of his wife June and those 

of the three former collaborators of the master - Mark Arbeit, George Holz and Just Loomis - or ... the "three boys from 

Pasadena".The exhibition dedicated to Sumo puts together an impressive series of celebrities, but the portrait of Liz Taylor 

in the pool with parrot surpasses all else, for the touch of tropical kitsch that enhances the beauty of the violet-eyed 

actress. Among the collaborators of the master, a special mention is given to Holz for his shot of a young Madonna. Long 

before, Like a Virgin he may have been a cult figure, but his unique star-quality that we now admire was already emerging. 

HELMUT NEWTON 

Iman, American Vogue, Monte Carlo, 1995 

@ Helmut Newton Estate 

HELMUT NEWTON 

Iman, American Vogue, Hotel Negresco, Nice, 1989 

@ Helmut Newton Estate 

JUST LOOMIS 

Vinyl Eyes, Galliano, Paris 2004, @ Just Loomis

Gen Styles! 

Each generation is defined by an iconic hair look, from the 

60s bob, the Farah flicks of the 70s, and the highlighting 

craze of the 80s, to freehand balayage and beyond... 

Gary Kelly 

Modern women of all ages want to embrace current trends while also looking back at those styles that shaped 

previous generations. Here we talk to some top hair experts about the looks women of every age group are 

asking for and how they ensure each client, no matter what her age, leaves their salon looking fabulous. 

ERROL DOUGLAS MBE, Errol Douglas, London 

This age group loves to play with colour. They want to try loads of pop colours, shades they can wash in 

and wash out. Festival undone hair is still a big movement with this age group. It’s not just a case of 

wearing hair down, there are loads of ways to style the hair, adding waves or accessories. What I love is 

that a lot of younger women are getting back into really brave fringes with quite heavy layers and wispy 

ends. We are finally moving away from that heavy block geometric line and point cuts. This is so women 

can wear extensions in their hair for instant length. 

ALAN SIMPSON, Contemporary Salons 

This is a generation of rule breakers. Women in this age group are happy to combine influences from every era, evolving them to suit 

their own personal style. The festival hair vibe is still big, but this could mean combining plaits and chignons, with sections of heavily 

textures, undone looking hair. It’s all about dual texture, or experimenting with multiple textures to create a look bespoke to the 

individual. This generation does not want to be invisible, they want to be heard and seen, which means every element of their style, 

including their hair, needs to make a bold statement. 

Errol Douglas 

i Gen 

(age up to 24) 

Alan Simpson 

124 photoshoot

Darren Ambrose 

Mark Leeson 

Millennials 

(age 25-39) 

MARK LEESON, Mark Leeson Salons 

This generation is all about experimentation and change. Women in this age group want to embrace new 

trends, but they also have the confidence to put their own spin on them. Millennials are not afraid to try 

strong looks that play with texture and length. They want to mix blunt cuts with wispy details, wear a 

variety of fringes, from the long and sweeping to more edgy disconnected styles. Colour is still huge for 

this generation. Think bold but beautiful – vibrant coppers and metallic blondes. For millennials it’s all 

about individualism and making a statement – these women are not wall flowers. 

DARREN AMBROSE, D&J Ambrose, Pinner 

This really is an anything goes generation. Bold colour is definitely a major trend for women in this age group, with a willingness to be 

playful and adventurous. Statement colour requires hair to be in great condition so recommending an in-salon conditioning treatment is a 

must. In terms of cuts, we’re seeing every extreme, from the ultra-short with texture and face-framing sections, to past-the-shoulder length, 

either sleek and smooth or with waves and movement. Women of this age are not afraid to make a bold statement with their hair, so don’t 

assume they want something safe. Always offer them the option of a stronger cut if you think it will suit their personality ad style. 

trends 

15

Desmond Murray 

Guy Kremer 

Xennials 

(age 34-44) 

DESMOND MURRAY Atherton Cox London 

Every generation of women is currently embracing variations on the bob. For a woman in the 34 to 44 age 

group, I’d definitely recommend a bob-shaped look, obviously depending on the face shape. There is a vast 

variation of bobs out there that can be worn in a variety of ways, bespoke to the individual client, including 

one length, long layers, face framing and graduated. A bob is perfect for softening certain features or 

making them pop – it’s an incredibly versatile look, perfect for this age group. 

At this age, grey hair can start to be a concern. My top tip when covering greys is to use a semi-permanent 

rather than a permanent as this will ensure that when the hair grows out it does not leave a hard line. 

GUY KREMER, Guy Kremer Salons 

There is a definite trend amongst women of this age group towards shorter styles, but that doesn’t mean being ultra-sensible. It’s important 

to play with texture, creating movement even in the shortest styles and embracing natural waves and curls. Volume can sometimes 

be an issue with women in this age group, and texture and movement can help create the appearance of more voluminous hair, as can 

the right products. In terms of colour, it’s about natural looking hues created using multiple shades and clever placement for a beautiful 

multi-tonal effect. 

16 trends

STEVEN SMART, Smart:Est 73, Weston-Super-Mare 

Bobs are always a favourite of a more mature clientele, and the great thing about bobs is that they are 

not ageing as they are also the epitome of casual cool for younger clients. For older clients, it’s good to 

play with the classic bob shape, adding more texture through layering or shattering the edge to give it 

a softer more undone look. It’s important, if you have clients with finer hair, to ensure you keep 

thickness and weight around the weaker hair line areas especially the recess points around the 

temples. By keeping it heavier the whole hair will appear to be thicker and denser. With this age group, 

don’t be afraid of modernising your client by giving them an on-trend style. 

SCOTT HALSEY, Clipso, Watford 

I am a huge believer in, no matter your age, if it looks great and it suits you, do it! From undercuts to vibrant colours, don’t ever 

age-bracket a client, just always work with their personal style. This tends to be an age when women start thinking about change and 

getting their hair cut shorter. When cutting shorter styles, I’d suggest creating softness and movement; also adding longer layers, 

especially around the front to frame the face. I love the variety fringes can bring - soft side ones or heavier longer ones. 

Colour is also something to look at, and for most, I would recommend going lighter, as skin tones change as we age and too dark a 

colour can be very harsh and draining. 

Generation X 

(age 40-54) 

Steven Smart, Smart:Est 73 

Scott Halsey, CLipso

LONDON 

MILAN 

A desire 

to explore 

Wanderlust collection is a follow-up to Paul Mitchell’s 

fascinating, artistic exploration of the Golden State in their 

Spring 2019 California Dreaming hair fashion collection. 

Paul Mitchell® Professional Hair Color is following an irresistible desire to explore new sources of inspiration in a 

new collection they have dubbed Wanderlust. With a longing to experience Berlin’s iconic street art, an impulse 

to walk through London’s cool neighbourhoods and a passion to window shop in the fashion capital of Milan, John 

Paul Mitchell Systems® European Artistic Team crafted the Autumn 2019 Wanderlust Collection. Envisioned from a 

European point of view with a free-spirited confidence, each look epitomises a stop on the Paul Mitchell team’s travels. 

Be instantly transported and inspired to wander near or far, because there is always beauty in discovery. The new, 

awe-inspiring Wanderlust Collection features three key looks, all of them created using Paul Mitchell The Color XG 

and the Demi shades and completed utilising the Awapuhi Wild Ginger and Neuro care, style and tool brands: 

18 photoshoot

Under the direction of Lucie Doughty, John Paul Mitchell Systems® Creative Director, the team 

that created the Wanderlust Collection in Milan (Italy) includes: Noogie Thai, Editorial Director 

& Photo Shoot Mentor; Marco Iafrate, Creative Director, John Paul Mitchell Systems® Italy; 

Evelyn Strauss, Artist & International Educator, Germany; and Luke Dawson Browne, Artist 

& Regional Technical Consultant, UK; Vicky Panting, Artist & Regional Technical Consultant, 

UK; and Severine Papin, Artist & International Educator & Trainer, France. 

BERLIN 

WANDERLUST Collection 

by Paul Mitchell® Professional Hair Color 

Photo: Pasquale Abbattista 

Wardrobe Stylist: Angela Marcato 

Make-up: Barbara Bonazza 

Produced by Estetica Magazine 

Milan – a coral rose balayage on bombshell layers: With sunlight dancing off the Duomo and Italian cinema 

starlets as inspiration, this look captures the fashionable nature of Milan. Modern coral rose washes over sultry 

layers punctuated by effortlessly chic fringe. 

Berlin – a modern pageboy in faded pastel: History meets the present in buzzing Berlin. This edgy look borrows 

from 1960s mod fashion and melds it with the thrilling German capital and its painted skies. Dapples of faded pastels 

bring dimension to a reimagined pageboy cut modernised with texture. 

London – warm dimension on free-flowing natural curls: Set against the backdrop of London’s historic landmarks 

and royal grandeur, this graduated cut brings life to a crown of voluminous curls. A warm palette of walnut, bronze 

and caramel shades caress her texture to a shimmering effect, evoking a ’90s supermodel moment.

PHOTOGRAPHED IN LONDON, UK 

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Best of 

B ri t 

Our favourite image from 

the latest beautiful collection 

produced by The Fellowship 

for British Hairdressing’s 

Colour Project team. See our 

website for the full collection. 

Hair: The Fellowship for British 

Hairdressing Colour Project 2019 

Team Leader: Paul Dennison @ 

Ken Picton 

Art Direction: Robert Eaton @ 

Russell Eaton 

Photos: Richard Miles 

Make-up: Lucy Flower 

Styling: Stacey Jane Shaw @ 

Russell Eaton 

Head 

project 

vision 

25

“A bold execution 

of power & 

strength takes 

reference from 

different eras” 

26 vision

Best of 

B ri t 

Thomas Hill’s Iconic collection 

of 9 images is a showcase of looks 

inspired by hair through the ages 

from the ‘20s Marcel wave through 

to the modern day mullet. 

Hair: Thomas Hills, Director, 

TH1 Hair, Oxted 

Photos: Richard Miles 

Make-up: Jo Sugar 

Styling: Bernard Connolly

A collection inspired by 

the sisterhood; women’s life 

milestones and rituals - 

births, christenings, weddings 

and funerals. 

Cut & Styling: Britt Beekman, 

Sassoon Covent Garden 

Colour: Julien Sega, Mia leete, 

Nicole Peters, Bryony Mendez 

Photos: Ryan Lovelock 

Make-up Natalie Lisa Ibrahim 

Styling: Elodie Fromenteau

Best of 

B ri t 

“A vision of how 

tenderness and 

strength can 

combine and 

come together” 

vision 

29

A showcase of Muse of London’s 

exceptional colour work through 

the creation of bright and pastel 

hair shades. 

Hair: Muse of London Art Team 

Photos: Mauro Carraro 

Make-up: Viktor Taylor & 

Antonia Wood 

Stylist: Kiera Liberati

Best of 

B ri t 

“Colour is always 

the defining feature - 

across the spectrum” 

vision 

31

Best of 

B ri t 

Just one image from Bad 

Apple Hair’s new blow-dry 

menu - 6 new looks with 

maximum wow factor! 

Hair: Bad Apple Hair Art Team 

Photos: Tom Goddard 

Make-up: Meg Lindow 

Styling: James Earnshaw 

32 vision

MODA 

INT’L 

ESTETICA 

MASTER 

CLASS 

ERROL DOUGLAS 

TOM CONNELL 

@ TREVOR SORBIE ART TEAM DMITRY VINOKUROV X-PRESION 

In November, Turin will be the world capital of hairdressing. Under the spotlights, for the tenth edition of On Hair Show & Exhibition, 30 

international non-stop shows and novelties by the brands. Top-event, the Estetica Master Class. Four stylists of world renown - on stage - 

to illustrate the iconic looks of their careers. We introduce them to you here... 

A novembre, Torino sarà la capitale mondiale dell’hairdressing. Sotto i riflettori, per la decima edizione di On Hair Show & Exhibition, 30 show 

internazionali no-stop e novità dai brand. Top-event, l’Estetica Master Class. Quattro stilisti di fama mondiale - on stage - a illustrare i look iconici 

della loro carriera. Scopriamo chi sono... 

Im November wird Turin zur Welthauptstadt des Friseurhandwerks. Im Mittelpunkt der zehnten Ausgabe der On Hair Show & Exhibition stehen 

30 internationale Nonstop-Shows und Brand-News. Die Estetica Master Class – ein Top-Event. Vier international renommierte Designer 

präsentieren auf der Bühne die Kultlooks ihrer Karriere. Lassen Sie uns herausfinden, wer sie sind... 

En novembre, Turin sera la capitale de la coiffure. Sous le feu des projecteurs, pour la 10e édition du On Hair Show & Exhibition, 30 shows 

internationaux non-stop et toutes les nouveautés des marques. Un évènement top niveau, l’Estetica Master Class. Quatre coiffeurs de renom 

international – sur scène – pour illustrer les looks emblématiques de leur carrière. Découvrons ensemble qui ils sont... 

En noviembre, Turín será la capital mundial de la peluquería. Bajo los reflectores, para la décima edición de On Hair Show & Exhibition, 

30 show internacionales non-stop y novedades de las mejores marcas. Top event, la Master Class de Estetica. Cuatro estilistas de fama mundial 

- on stage - para ilustrar los looks icónicos de sus carreras. Averigüemos quiénes son...

ERROL DOUGLAS 

“ 

I would describe myself as a technical 

excellence hairdresser, an all-rounder, in live shows 

and photographic collections. 

” 

Errol Douglas MBE

Hair: Lorem ipsum Doledar 

Photo: Adlrem Ipumer 

Make-up: Antera Dolupre 

Styling: Alenaus Bauhaus

THE WORLD OF ERROL DOUGLAS 

ESTETICA 

MASTER 

CLASS 

A stylist of reference of British hairdressing for more 

than 30 years, Errol Douglas is one of the 5 Ambassadors 

& Patron of Honour of the Fellowship for British 

Hairdressing and hair guru for numerous stars in the 

world of music, fashion, and cinema. A winner of several 

of the most coveted prizes in the world, he is loved by the 

British media and young people. 

Stilista di riferimento del mondo British da più di 30 

anni, Errol Douglas è uno dei 5 Ambassador & Patron of 

Honour del Fellowship for British Hairdressing e hair guru 

di numerose star del mondo della musica, della moda e 

del cinema. Vincitore di svariati premi tra i più ambiti al 

mondo, è amatissimo dai media britannici e dai giovani. 

Errol Douglas ist seit mehr als 30 Jahren ein 

Bezugspunkt in der britischen Modewelt und einer der 

fünf Botschafter und Patron of Honour des Fellowship for 

British Hairdressing sowie Haar-Guru zahlreicher Stars 

aus der Welt von Musik, Mode und Kino. 

Der Preisträger zahlreicher der begehrtesten 

Auszeichnungen der Welt wird von den britischen Medien 

und jungen Menschen geliebt. 

Modèle pour tous les coiffeur-ses en Grande-Bretagne 

depuis plus de 30 ans, Errol Douglas est l’un des 5 

ambassadeurs et Patron of Honour du Fellowship for 

British Hairdressing ainsi que gourou du secteur pour de 

nombreuses personnalités du monde de la musique, de 

la mode et du cinéma. Gagnant de multiples prix parmi 

les plus convoités, il est très aimé des médias anglais et 

des jeunes. 

Estilista de referencia del mundo British desde hace más 

de 30 años, Errol Douglas es uno de los 5 Ambassador & 

Patron of Honour del Fellowship for British Hairdressing y 

el gurú del cabello de numerosas estrellas del mundo de 

la música, la moda y del cine. Ganador de varios premios 

entre los más codiciados del mundo, es muy amado por 

los medios de comunicación británicos y por los jóvenes. 

Site: erroldouglas.com 

Facebook @ erroldouglasldn 

Instagram @ erroldouglasldn 

Discover more on 

Errol Douglas

“ 

TOM CONNELL 

@ TREVOR SORBIE ART TEAM 

Creating a show or shoot concept takes so much time, effort 

and commitment, the only way l feel it’s worthwhile is to do 

something I find unique. If I were in the audience or looking at 

an image, what would hold my interest? That process is what I 

measure all of my work up against. 

” 

Tom Connell

THE WORLD OF TOM CONNELL 

ESTETICA 

MASTER 

CLASS 

The Artistic Director of the Trevor Sorbie Art Team 

and passionate trainer, Tom Connell boasts strong 

professional ethics and a great strategic vision. Fashion, 

culture, and inspiration are the foundation of his works. 

His artistic team is visionary, original and evolving 

continuously. On stage @ On Hair Show & Exhibition with 

the Special Colorist Giuseppe Stelitano. 

Direttore Artistico del Trevor Sorbie Art Team e 

appassionato formatore, Tom Connell affianca una forte 

etica professionale a una grande visione strategica. 

Fashion, cultura e ispirazione sono alla base dei suoi 

lavori. Il suo team artistico è visionario, originale e 

in continua evoluzione. On stage @ On Hair Show & 

Exhibition con lo Special Colorist Giuseppe Stelitano. 

Als Künstlerischer Leiter des Trevor Sorbie Art Teams und 

leidenschaftlicher Ausbilder verbindet Tom Connell eine 

starke Berufsethik mit einer großen strategischen Vision. 

Mode, Kultur und Inspiration sind die Basis seiner Arbeit. 

Sein künstlerisches Team ist visionär, originell und in 

ständiger Weiterentwicklung. 

Auf der Bühne der @ On Hair Show & Exhibition mit dem 

Special Colorist Giuseppe Stelitano. 

Directeur artistiques du Trevor Sorbie Art Team et 

formateur passionné, Tom Connell soutient une forte 

éthique professionnelle empreinte d’une grande vision 

stratégique. Mode, culture et inspiration sont à la base 

de ses travaux. Son équipe artistique est visionnaire, 

originale et en continuelle évolution. Sur scène à 

l’On Hair Show & Exhibition avec le coloriste spécialiste 

Giuseppe Stelitano. 

Director Artístico de Trevor Sorbie Art Team y formador 

apasionado, Tom Connell combina una fuerte ética 

profesional con una gran visión estratégica. Moda, cultura 

e inspiración son la base de sus trabajos. Su equipo 

artístico es visionario, original y en continua evolución. 

On stage @ On Hair Show & Exhibition con el Special 

Colorist Giuseppe Stelitano. 

Site: trevorsorbie.com 

Facebook @ tom.connell.505 - @TrevorSorbie 

Instagram @ tomconnell - @trevorsorbie 


Tom Connell 

@ Trevor Sorbie 

Art Team

DMITRY VINOKUROV 

“ 

I’m a very observant person. I like to look at people, nature, 

architecture... I draw my inspiration from different situations. 

You have to overcome insecurities, obstacles, restrictions 

or any set rules. Then life itself and one’s attitude toward it 

are inspirational. Dmitry Vinokurov 

”

THE WORLD OF DMITRY VINOKUROV 

ESTETICA 

MASTER 

CLASS 

Der internationale Trendsetter, Gründer der Open 

Academy International Vinokurov & Friends und 

Präsident von Intercoiffure Mondial Russland, ist bekannt 

für seine große Kreativität und seine ganzheitliche 

Fähigkeit. Er ist der erste russische Friseur, der auf der 

Alternative Hair Show auftritt und engagiert sich sehr 

im Wohltätigkeitsbereich. So gründete er zugunsten von 

leukämiekranken Kindern in seinem Heimatland die 

Stiftung „We are with you“. 

International trendsetter, founder of the Open Academy 

International Vinokurov & Friends and president of 

Intercoiffure Mondial Russia, Dmitry is famous for his 

extraordinary creativity and capacity to engage crowds. 

The first Russian hairdressers to perform at the Alternative 

Hair Show, he is very active in the charity sector where he 

established the “We are with you” foundation, to benefit 

children with leukaemia in his homeland. 

Trendsetter internazionale, fondatore dell’Open Academy 

International Vinokurov & Friends e presidente di 

Intercoiffure Mondial Russia, è famoso per la sua grande 

creatività e capacità aggregativa. Primo parrucchiere 

russo ad esibirsi all’Alternative Hair Show, è molto attivo 

nel settore della beneficienza, nell’ambito del quale ha 

dato vita alla fondazione “We are with you”, a favore dei 

bambini con la leucemia nel suo Paese d’origine. 

Faiseur de tendances internationales, fondateur de l’Open 

Academy International Vinokurov & Friends et président 

d’Intercoiffure Mondial Russie, il est renommé pour sa 

grande créativité et sa capacité d’agrégation. Premier 

coiffeur russe à s’exhiber à l’Alternative Hair Show, il 

est très actif dans le secteur de la bienfaisance, dans le 

cadre duquel il a donné vie à la fondation « We are with 

you », en faveur des enfants atteints de leucémie dans 

son pays natal. 

Trendsetter internacional, fundador de la Open Academy 

International Vinokurov & Friends y presidente de 

Intercoiffure Mondial Russia, es famoso por su gran 

creatividad y capacidad agregativa. Primer peluquero 

Ruso en actuar en el Alternative Hair Show, es muy activo 

en el sector benéfico, creando en su país de origen la 

fundación “We are with you”, a favor de los niños con 

leucemia. 

Site: oai.academy 

Instagram @ dmitriy_vinokurov 

Facebook @ Vinokurov.promo - @ oaVinokurovAndFriends 


Dmitry Vinokurov

X-PRESION 

“ 

We are the first worldwide company dedicated to R + D + i. Express, 

Create and Disseminate is our mission. X-presion was born out of a 

personal desire that drives us to bring innovation and enthusiasm to the 

hairdressing industry. Seeing our techniques replicated by hairdressers 

” 

around the world is the greatest form of recognition we can have.

THE WORLD OF X-PRESION 

ESTETICA 

MASTER 

CLASS 

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis 

Almendral and Kasper Thomas: a team of explosive 

creativity, of huge innovative capacity in terms of research 

(like the revolutionary colouring technique #xpresionpixel) 

and training. The artistic group originally from Madrid 

contributed to the growth of the highest level of this sector, 

involving parallel fields like music, video, and photography. 

Present at the top sector events, they also enjoy huge 

success on social with millions of impressions. 


Almendral e Kasper Thomas: un team dalla creatività 

esplosiva, di grande capacità innovativa in termini di 

ricerca (come la rivoluzionaria tecnica di colorazione 

#xpresionpixel) e formazione. Il gruppo artistico originario 

di Madrid ha contribuito alla crescita del settore ad 

altissimi livelli, coinvolgendo ambiti paralleli quali musica, 

video e fotografia. Presenti agli eventi-top del settore, 

spopolano anche sui social con milioni di impressions. 

Site: x-presion.eu 

Facebook @xpresionproducciones 

Instagram @xpresioncreativos 


Almendral und Kasper Thomas: ein Team mit enormer 

Kreativität, großer Innovationskraft im Bereich der 

Forschung (wie die revolutionäre Färbetechnik 

#xpresionpixel) und Ausbildung. Die aus Madrid 

stammende Künstlergruppe hat zum Wachstum des 

Sektors auf höchster Ebene beigetragen, wobei sie 

gleichrangige Medien wie Musik, Video und Fotografie mit 

einbeziehen. Sie sind bei den wichtigsten Veranstaltungen 

der Branche präsent und auch in sozialen Netzwerken 

mit Millionen von Inhalten erfolgreich vertreten. 


Almendral et Kasper Thomas : une équipe à la créativité 

explosive et à la grande capacité d’innovation en termes 

de recherche (comme la technique révolutionnaire de 

coloration #xpresionpixel) et de formation. Le groupe 

artistique venant de Madrid a contribué à la croissance 

du secteur à de très hauts niveaux, en impliquant des 

secteurs parallèles comme celui de la musique, de la 

vidéo et de la photographie. Présents aux évènements 

top niveau du secteur, ils font aussi des ravages sur les 

réseaux sociaux avec des millions d’impressions. 


Almendral y Kasper Thomas: un equipo con creatividad 

explosiva, de gran capacidad innovadora en términos 

de investigación (como la revolucionaria técnica de 

coloración #xpresionpixel) y formación. El grupo artístico 

originario de Madrid ha contribuido al crecimiento del 

sector a niveles muy altos, involucrando áreas paralelas 

tales como música, video y fotografía. Presentes en 

los principales eventos del sector, también son muy 

populares en las redes sociales con millones de 

impressions. 


X-presion

AUTUMN 

AUTUMN 

Hair: Steph Meyer 

Photo: Anniss + Bartion 

Make-up: Charlotte Ravet 

Styling: Rachel Kaufman

Hair: Box Hill Institute Educators 

Photo: Milos Mlynarik 

Make-up: Box Hill Institute Educators 

Styling: Jessica Jade Fashion 

How can this new autumn mood be interpreted? What palette should we rely on to create new 

feminine stories every day? Make your move in total creative freedom. Listen with your eyes, 

feeling a different philosophy between your fingers. Your own. 

Come interpretare il new sentiment d’autunno? A che palette affidarsi, per creare ogni giorno 

nuove storie al femminile? Fate il vostro gioco, in totale libertà creativa. Ascoltando con gli 

occhi, sentendo tra le dita, una filosofia differente. La vostra. 

Wie lässt sich die neue Herbststimmung ausdrücken? Mit welchen Farben erzählen Sie jeden 

Tag neue Frauengeschichten? Lassen Sie Ihrer Kreativität freien Lauf. Lauschen Sie mit Ihren 

Augen und spüren Sie eine völlig neue Philosophie zwischen Ihren Fingern. Ihre eigene. 

Comment interpréter ce nouveau sentiment d’automne ? À quelle palette de couleurs faire 

confiance pour créer, jour après jour, de nouvelles histoires au féminin ? Créez votre propre 

jeu, avec un esprit créatif sans limites. En étant à l’écoute avec les yeux, en sentant entre les 

doigts une philosophie autre. La vôtre. 

¿Cómo interpretar il new sentiment otoñal? ¿En qué paleta inspirarse para crear cada 

día nuevas historias en clave femenina? Haced vuestro juego, en total libertad creativa. 

Escuchando con los ojos, sintiendo entre los dedos una filosofía diferente. La vuestra.

AUTUMN 

Hair: Bridie Meehan 

Photo: Karla Majneric 

Make-up: Georgia Ramman 

Stylist: Karly Brown

Hair: Paula Hibbard 

Photo: David Mannah 

Make-up: Rachael Montgomery 

Styling: Josie McManus

AUTUMN 

Hair: Team Twins 

Photo: Petra Holland 

Make-up: Darien Touma 

Styling: Annet Veerbeek

Hair: Nichola Lovell 

Photo: Anniss&Barton 

Make-up: Emma Van Breugel 

Styling: Leroy Lorenzo

AUTUMN 

AUTUMN 

Hair: Toni&Guy McMahons Point 

Technlogical colours 

Natural inspiration 

Hair: Lyndall Vile/Photo: Milos Mlynarik/Make-up: K. Hopwood/Styling: L. Ross 

Something new arrives from unprecedented combinations. The 

techno-innovation of pigment research is personified in inspiration by 

nature, borrowing ideas from reality. Wine red strands. Orange to be 

drunk. Metallic to shine. Autumn nuances for gourmets. 

Il new deal arriva dall’accostamento inconsueto. L’innovazione tecno 

della ricerca nei pigmenti si umanizza nell’ispirazione nature, che 

ruba le idee alla realtà. Ciocche vino rosso. Arancio da bere. Metallo 

per brillare. Nuance d’autunno per gourmet. 

Der neue Look entsteht aus einem ungewöhnlichen Mix. Die 

technologische Innovation der Pigmentforschung bezieht ihre 

Inspiration aus der Natur, deren Ideen der Realität entstammen. 

Haarsträhnen in Rotwein. Ein orangefarbenes Getränk. Glänzendes 

Metall. Herbstnuancen für Gourmets. 

Le nouvel accord de l’alliance inhabituelle. L’innovation technique de 

la recherche dans les pigments s’humanise dans l’inspiration nature 

qui soutire les idées à la réalité. Des mèches lie de vin. De l’orange 

à boire. Du métal pour briller. Des nuances d’automne pour fins 

gourmets. 

El new deal viene de la combinación inusual. La innovación tecno de 

la investigación de pigmentos se humaniza en la inspiración nature, 

que roba ideas de la realidad. Mechones color vino. Naranja para 

beber. Metal para brillar. Tonos otoñales para gourmets.

Hair & Colour: Mat Johnson 


Make-up: Pablo Morgade 


Hair: Paul Mitchell® 

Professional Hair Color 

Photo: Pasquale Abbattista 

Make-up: Barbara Bonazza 

Styling: Angela Marcato 

Produced by Estetica Magazine

Hair: Pop Academy Team 

Photo: Vlad Andrei Gherman 

Make-up: Ioana Simon 

Styling: Smaranda Almasan 

AUTUMN

AUTUMN 

Hair: David Murray 

Photo: Tony Le Britton 

Make-up: Roseanna Velin

Hair: Huub Eysink/Photo: Ivo de Kok/Make-up: J. Pietrzak/Styling: S.Eysink 

Hair & Colour: Laurent & Carole Voisinet/Photo: Pascal Latil/Make-up: M. Miteva & M. Charot/Styling: V. Suchet & P. Latil 

Liquid energy 

Fire and 

flames 

A courageous act. For those who enter a salon determined to come 

out looking different, more beautiful. For those who work in the salon 

with the daily responsibility of making dreams come true, with nothing 

but shears and colours. The objective? Innovate while personalising. 

Atto di coraggio. Di chi va in salone con l’obiettivo di uscire diverso, 

acquisendo in bellezza. Di chi in salone ci lavora, con la responsabilità 

quotidiana di realizzare sogni. Forbici e colore gli alleati. 

Ambìto l’obiettivo: innovare personalizzando. 

Mut beweisen ... all diejenigen, die mit dem Wunsch zum Friseur 

gehen, durch eine Veränderung neue Schönheit zu erlangen und 

all diejenigen, die tagtäglich im Friseursalon arbeiten, um Wünsche 

Wirklichkeit werden zu lassen. Schere und Farbe als Verbündete. 

Angestrebtes Ziel: Neues durch Individualität. 

Acte de courage. De celle qui va au salon dans l’objectif d’en 

ressortir différente, belle. De celui-celle qui travaille au salon, avec 

la responsabilité quotidienne de réaliser les rêves. Les ciseaux et les 

couleurs, des alliés. L’objectif, ambitieux : innover en personnalisant. 

Acto de coraje. De quién acude al salón con el objetivo de salir 

diferente, ganando en belleza. De quién trabaja en el salón, con la 

responsabilidad diaria de hacer realidad los sueños. Tijeras y color los 

aliados. El objetivo: innovar personalizando.

AUTUMN 

Hair & Artistic Direction: 

Claude Tarantino 

Photo: Jules Egger 

Products: L’Oréal Professionnel

Hair: Revlon Professional®

AUTUMN 

Hair & Colour: Stevie Corthine 


Make-up: Pablo Morgade 


Hair: Candice McKay 

Photo: John Rawson 

Make-Up: Maddie Austin 

Styling: Jamie Russell

Hair & Artistic Direction: 

Danny Pato 

Photo: Mara Sommer 

Make-up: Kiekie Stanners 

Styling: Danny Pato 

& Rachel Morton

Hair: Barry Maddocks 

& Amy Sultan 

Photo: Philip Veitch 

Make-up: Geena Dinnis 

Styling: Lewis Robert Cameron 

AUTUMN

Hair: Debbie G/Colour: Billi Currie Team/Photo: Kayt Webster-Brown/Make-up: Faye Marie 

Inner reflections 

Retro allure 

From chestnut to caramel corn, passing through bronze, coffee and 

chocolate. Brunettes have the upper hand in September. A selection 

of nuances, versatile by nature. Honey and caramel go hand in hand, 

igniting in copper, more subtle in coffee tones. 

Dal castagna al marron glacé, passando per bronzo, pigna e 

cioccolato. Il castano a settembre gioca in casa. Nuance d’elezione, è 

versatile per indole. Si accompagna a miele e caramello, si incendia 

nel rame, si tranquillizza nei toni del caffè. 

Von der Kastanie bis zur glasierten Marone, über Bronze, Pinienzapfen 

und Schokolade. Die Kastanie darf im September nicht fehlen. Die 

bevorzugte Nuance ist naturgemäß vielseitig einsetzbar. Sie passt gut 

zu Honig und Karamell, fängt Feuer mit Kupfer und beruhigt sich mit 

den Nuancen von Kaffee. 

Du châtain au marron glacé, en passant par le bronze, pomme de pin 

et chocolat. Le châtain, en septembre, est chez lui. Avec ses nuances 

privilégiées, il est polyvalent de par nature. Il accompagne le miel et le 

caramel, s’enflamme dans le cuivre et se détend dans les tons café. 

Desde el castaño al marron glacé, pasando por el bronce, piña y 

chocolate. El castaño en septiembre juega en casa. Nuance de 

elección, es versátil por índole. Va bien con miel y caramelo, se 

enciende con el cobre, se calma en los tonos del café. 

Hair: James Earnshaw for Bad Apple Hair Art Team/Photo: Tom Goddard/Make-up: Kate Reynolds

AUTUMN 

Artistic Direction: Fabien Provost 

Hair: Fabien Provost, 

Alexandrine Piel, Ludovic Chapalain 

Photo: Adel Awad 

Make-up: Charlotte Willer 

Styling: Chloé Dugast

Hair & Colour: Ludovic Chapalain, 

Jérôme Ponthieu, Raynald Bernard 

Make-up: Natacha Maillard 

Styling: Virginie Fauconnier 

Photo: Bruno Juminer

Hair: Candice McKay 


Make-Up: Maddie Austin 

Styling: Jamie Russell 

AUTUMN

AUTUMN 

Hair: Brandon Messinger 

Photo: Deborah Selwood 

Make-up: Priscilla Messinger

Hair: Laurianne Baesa 

& Damien Dussert 

Photo: Pawel Wylag 

Make-up: Izabela Szelagowska 

Styling: Joanna Wolff

Sweet geometries 

Bauhaus brushtrokes 

Hair: Bill Tsiknaris/Colour: Chris Tsiknaris/Photo: David Mannah/Make-up: P. Morgade/Styling: J. McManus 

Hair: Laurianne Baesa & Damien Dussert/ Photo: Pawel Wylag/Make-up: I. Szelagowska/Styling: J. Wolff 

Even the ultimate classic, the bob, feels the change of season. It 

leaves micro-fringes and tousled looks behind to welcome texturized 

styling and more aware looks. Colour takes all or seeks contrasts. 

Designer brushstrokes. 

Anche l’evergreen per eccellenza, il carré, sente il cambio di 

stagione. Abbandona micro-frange e décoiffé estivi a favore di styling 

texturizzati e look più consapevoli. Il colore si prende tutto o va a 

contrasto. Pennellate di design. 

Auch der Bob – Evergreen par excellence – spürt den 

Jahreszeitenwechsel. Verzichten Sie auf Mikroponys und 

sommerliches Décoiffé und bevorzugen Sie ein texturiertes Styling 

und bewusstere Looks. Die Farbe gibt entweder den Ton an oder wird 

zum Kontrast. Ein Anstrich mit Design. 

Même le plus classique des classiques, le carré ressent le changement 

de saison. Au placard les mini-franges et les décoiffés d’été en faveur 

des coiffages stylisés et des looks plus conscients. La couleur prend 

tout ou est en contraste. Des coups de pinceau de design. 

Hasta el evergreen por excelencia, el carré, siente el cambio de 

temporada. Abandona micro-flequillos y décoiffés de verano en favor 

de un estilo texturizado y un look más consciente. El color lo llena 

todo o es contraste. Pinceladas de design.

AUTUMN 

Hair: Equipe Artistique Vog Coiffure 

Photo: Weronika Kosinska 


Styling: Joanna Wolff

AUTUMN 

Hair: Justin Pace for 

Papas & Pace Artistic Team 

Colour: Justin Pace 


Make-up: Lang Nguyen 

Styling: Jamie Russell

Hair: Eric Zemmour 

Photo & Make-up: 

Stéphan Gagnard 

Styling: Yulia Moatti

Artistic Direction: 

Angelo Seminara for Davines 

Colour: Équipe Angelo Seminara 

Photo: Andrew O’Toole 

Make-up: Daniel Kolaric 

Styling: Niccolo Torelli

Hair: Laurianne Baesa 

& Damien Dussert 

Photo: Pawel Wylag 


Styling: Joanna Wolff 

AUTUMN

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1O TH 

ANNIVERSARY 

ON HAIR SHOW & EXHIBITION 

17 TH - 18 TH NOVEMBER 2019 

TORINO, ITALY, PALA ALPITOUR 

SPECIAL EVENTS: 

MASTER 

CLASS 

an event by 

in partnership with 

Organised by: BolognaFiere Cosmoprof S.p.a. - Milan - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it

Luv 2 learn 

There really are no limits when it comes to educational 

opportunities, focusing on both technique and on-trend 

know-how. Here are a few to pique your interest! Gary Kelly 

A career in hairdressing is an endless journey of discovery: the day a hair professional stops learning is probably the day they hang up 

their scissors forever... and let’s be honest, they rarely is ever do that! Apart from the precious gift of learning ‘on the job’, which makes up 

a massive portion of their expertise, there are, nowadays, an extraordinary number of dedicated courses and seminars offering niche 

and bespoke learning opportunities. These can range from the obvious - full-blown vocational cutting and colouring packages lasting 

several weeks - through to some very specialised trend-driven courses that won;t take more than a day out of your hectic schedule: 

STREETstyle Campaign 2019 by KMS is an intriguing one-day educational concept which takes participants on a virtual around-the-world 

tour to visit global style hotspots such as Copenhagen, Cape Town and Miami. They can then learn not only about the global hair trends, 

but also the fashion, lifestyles and individual trends of the cities. After seeing how the looks were created, each participant can then end 

the day by creating their own look inspired by the city of their choice. Also strictly trend-led, is Goldwell’s Trend Report, another exciting 

one-day seminar-style experience that explores the latest colour phenomena sweeping social media. It’s tailored to intermediate and 

advanced level hairdressers who are looking to offer the most talked about colour services. It teaches the techniques, colour patterns and 

formulas that are required to recreate the looks that are at the forefront for fashion-hungry, social media savvy clients. 

Toni&Guy 

82 education

Great Lenghts Goldwell 

KMS California 

Last year saw the launch of Great Lengths first GL Tapes course. A one day course (see image below) designed to teach delegates in the 

application of applying tape hair extensions, ensuring each delegate leaves confident and competent in the art of GL Tapes. The aims of the 

course include a full introduction to Great Lengths and the brands ethos and knowledge in the hair extension hair industry as a whole. 

The course leads on to how to conduct a consultation with a client, how to order hair, aftercare and maintenance for clients and the 

continued business support all delegates will receive while trading with Great Lengths. “Our newest innovation, GL Tapes, comes with 

globally recognised certification training, meaning that regardless of where you are in the world, you have access to the best in tape 

extensions,” explains Louise Jenkins, Creative and Education Manager for Great Lengths.” The course itself is covered in a full day session. 

It explores the brand history, the extension industry as a whole and then the unique selling points of GL Tapes.” The course covers the 

different ways to apply and customise the tape extensions, including GL Tapes Plus in which the hair is blended completely up to the 

adhesive tape line, meaning complete discretion for clients. Before the course is complete, each educator covers cutting and blending 

techniques with each stylist to ensure they can blend clients natural hair with the extensions. 

When it comes to creativity, in education or more accurately creative ‘thinking’, you’d have to go a long way to eclipse TONI&GUY’s 

Creative Cut & Colour course. Designed to expose participants to new ideas and approaches in the latest in hair fashion trends, they are 

Great Lengths’ 

GL Tapes course 

teaches delegates 

in the application 

of applying tape 

hair extensions, 

ensuring they leave 

feeling both confident 

and competent. 

adloremter 

125

taught by none other than the brand’s International Artistic Team. Attendees are inspired and motivated as they are taken on a 

journey of exciting demonstrations which also showcase TONI&GUY’s newest collection. They learn forward-thinking techniques 

in both cutting and colouring, with the chance to express individual creativity working directly on models. “Teaching this course 

is so rewarding as it enables me to help people become confident and strong in the skills that will eventually take them to the 

next level,” adds International Technical Education Director, Jo O’Neill. “My advice to anyone putting the time into these classes, 

learn your theory as I am a big believer in the SQ3R studying concept. Understanding this will give you unstoppable and unlimited 

creative freedom.” 

How do you pull off the ultimate blow-dry? Years of in-salon experience toiling away with brush and dryer is the obvious answer 

and is without doubt the correct one. Perfecting that blow-drying technique really is all about practise. That’s not to say you can’t 

be open to a few tips from a real expert. ghd Brand Ambassador, Zoë Irwin (see images above), heads up a one-day seminar called 

The Blowdry Session, during which she’ll help you to bring your blow-drying skills bang up to date with the latest trends, techniques 

Wella Professionals 

ghd 

adloremter 

125

CLASSICS TO CREATIVE 

and creative insights. You’ll learn how to create the classics for powerful, client-friendly results, then how to update the essentials 

with trend-led twists. “A great blow-dry is the basis of so many looks and at ghd, we’re dedicated to showing people how to perfect 

their technique using best-in-class tool technology for a lasting, flawless finish,” explains Zoë. “In this class, we’ll cover the basics 

of blow-drying, as well as trend-led updates to change up your client’s look each season with subtle changes.” As a colour-specific 

educational concept, Wella Professionals’ Blonde Toolbox is designed to help maximise the potential of blonde clients by delivering 

couture colour and a perfect blonde every time. This is a one-day, advanced course that will enable you to create personalised 

blondes bespoke for your own client-base. You’ll learn how to spot different types of blonde clients, whilst exploring the full blonde 

spectrum in detail. The course also addresses colour techniques, aftercare and maintenance. “There really is no better environment 

to perfect your blonde colour skills than on Wella Professionals’ Blonde Toolbox,” explains Robert Eaton, Wella Professionals 

UK & Ireland Technical Director.” “Blondes are big business for any colourist, so this course is ideal for any colourist who needs to 

remain one step ahead of the competition.” Also with colour in mind, Revlon Professional offers its Colour Excel course at the 

stunning Westrow House Academy in Leeds. The course enables participants to explore the endless possibilities of semi-permanent 

colour in a dynamic seminar while working alongside the brand’s award-winning ambassadors. With emphasis on creating shadows 

and lights, contrast or harmony, intense saturation or pastel infusions through speedy and easily-adopted techniques. 

The Internet and in particular the influence of Social Media has long been a huge creative resource for our industry. It has also 

emerged as a successful educational and technical tool. FUSE by TIGI is a dedicated one-stop platform designed to champion 

hairdressers as creatives, promote the industry as a whole, and act not only as a source of inspiration, but also as a vital educational 

resource, helping support the personal journey of stylists, technicians and salons owners. TIGI Modern Classics encompasses 

8 cutting and colouring techniques, to give hairdressers techniques and inspiration to progress their classic, fundamental work to 

the next level. The 8 step-by-steps will also be available online on tigifuse.com so hairdressers have instant access to TIGI education 

whenever and wherever works for them. Over the years, classic hairdressing has provided thousands of hairdressers with the basis 

of their daily salon work and has been a fundamental part of the education programmes that the team at TIGI has developed. 

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“Classic cutting and colouring techniques provide the basis 

for many of the hairstyles created for clients. Suited to most 

people’s face shapes, lifestyles and individual image, the 

ability to perfectly execute these looks is paramount to every 

hairdresser. TIGI Modern Classics is about ‘forward- thinking’ 

and reappraisal. It’s classic, but dressed for your clients today. 

I am sure hairdressers will find the content invaluable. 

Our TIGI heritage and progressive culture allows us to 

continually review previous techniques. Modern Classics is 

a tribute to our foundations, but with a fresh view, and will 

take you fluidly from classics to creative.” 

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04 

education 

85

Llongueras 

better than ever 

Llongueras salons started in January 2018 a new stage 

of renovation with its alliance with the consolidated 

group, Provalliance, coming up #TheNewLlongueras. 

In January 2018, the French group Provalliance, led by Frédéric Logodin (CEO of Provalliance Spain) 

announced the acquisition of Llongueras salons, becoming the undisputed leader of hairdressing in Spain, 

managing more than 300 salons. Leadership added to the one that the group already had in Europe and to 

a second place worldwide with approximately 4000 salons. 

In this way, the group rebuilt a legendary brand and an impeccable professional reputation, elevating the 

brand to its maximum splendor. 

The objective of the alliance was to achieve a greater expansion both nationally and internationally, through 

the renewal of, not only its image and communication, but also the facilities and the continuous training of 

its teams. All this orchestrated to continue offering its hairdressing services at the highest levels of quality 

and luxury. 

Regarding the image, Llongueras presents a new concept of experiential salon, where design, comfort and 

new trends prevail. This new concept arises from the result of dismantling the structure of the conventional 

hairdressing salon to transform it into an atelier inspired by the versatile artist Lluís Llongueras. The new 

Llongueras space reflects modernity, warmth and innovation. In short, spaces that invite the consumer to 

disconnect and enjoy a luxurious service. 

In addition to the modernisation and improvement of the Llongueras salons, another new strategic line of 

the firm is the presentation of new collections, with a renewed image standard, with a high-level 

production. Those collections are done in collaboration with the internationally renowned Spanish 

photographer Valero Rioja. 

86 profile

These collections would not be possible without the faultless professionalism of the Llongueras team. 

A family for which training is fundamental in conveying values, ideas and professional growth. 

All professionals receive constant training offering all their stylists the latest in methodology, tradition, style 

and fashion. The multinational has more than 20,000 employees in all brands of the group and 250 of 

which work at the headquarters. 

The emblematic Llongueras Method is the training basis of the brand, a technique that has revolutionised 

the hairdressing world in innovation, speed and perfection. As well as the undisputed style of programmed 

cuts, recognised worldwide, as well as colouring, styling and finishing techniques. This training, at present, 

takes place in the exclusive Llongueras Institute. 

The Llongueras Institute is located in Barcelona, the fourth world city as the centre of design and 

creativity. It has more than 1000 m2 distributed in rooms with a high-tech movable panels system that 

adapts the space according to the crowd, achieving a single completely open room with capacity for 250 

people. Within its educational offer, the new Llongueras Institute offers courses, masters, ateliers and 

seminars that have been designed in order to enhance the beauty of this profession. 

Without doubt, Llongueras salons have been, are and will be a benchmark in the hairdressing industry, not 

only in Spain but also worldwide. Contact: llongueras@llongueras.com 

The new Llongueras era has begun. 

design 

125

LONDON 

EXCEL LONDON 

5-7 OCTOBER 2019 

PRESENTED BY 

www.salonshow.co.uk 

#Salon19

THE HEART OF HAIRDRESSING 

TICKETS NOW 

Book your tickets now at 

www.salonshow.co.uk/estetica 

or call the ticket hotline on 0844 581 4915 (UK) 

or +44 (0)121 796 6291 (Overseas).

London 

convention 

The TIGI European Convention was a truly spectacular 

London event, which saw 2 days of inspiration, education & 

information dedicated to hairdressers from across Europe. 

Anthony Mascolo, TIGI founder & International Artistic Director, was joined on-stage by Mark Bleathman TIGI President and 

Tobias Kuetscher, TIGI Europe General Manager, in welcoming guests to the Park Plaza Westminster in London, where the 

TIGI European Convention hosted the launch of the new TIGI Modern Classics education collection as well as the latest product 

innovation from TIGI Copyright. The event also provided guests with business information and social media ideas to utilise 

in their salons. Mark Bleathman added that the aim of the TIGI Convention was to give back, provide inspiration, show 

TIGI’s creative output and introduce TIGI Copyright and TIGI Fuse to everyone. Introducing the new work, Modern Classics, 

Anthony Mascolo explained: “It offers something to every hairdresser in the salon, from the youngest and least experienced 

to the advanced, confident stylist and colourist. These are the cuts and colours the majority of clients want, but updated to give 

a new and fresh look. These cuts and colours can be pushed to give advanced creative finishes.” 

90 events

Photos Alex Barron-Hough 

The second presentation was the TIGI Creative Team’s new Designer Collection. TIGI fashion stylist, Jiv D, researched the latest sub-cultures in global 

fashion and chose 8 trends linking closely to both fashion and music. These were reprised in the finale of the evening , with an incredible presentation of 

7 models, with individually futuristic hairstyles entitled: Sculpture the Art of the Human Form.No TIGI event happens without entertainment and an 

after-party. The TIGI Convention began on Sunday evening with drinks and a dinner, during which guests were entertained by incredible magician Maddox, 

from Britain’s Got Talent, and continued with TIGI’s DJ ‘on the decks’ to keep the excitement going well into the early hours.

The two-day 

inspiraitonal event 

incorporated a 

full programme 

of captivating 

guestspeakers. 

Business 

united 

More than 200 guests gathered this 

Summer for Wella’s Business Network Live, 

for motivation, networking & inspiration. 

Now in its 22nd year, Wella Business Network Live hosted over 200 industry guests for 

a two-day agenda compiled specifically to connect with an audience of salon owners, 

managers and their teams. In traditional Business Network Live style, there was the perfect 

balance of business and pleasure, including a line-up of programme of captivating guestspeakers. 

The two-day experience included a fabulous drinks reception in the stunning 

grounds of Belfry Hotel & Resort, followed by a formal sit down meal and further 

entertainment into the early hours. Visit www.esteticamagazine.co.uk for more details. 

Hairdresser and TV presenter, Michael 

Douglas (above top), hosted the two day 

conference, joined by Wella’s Go-to-Market 

Operations Director, Jerome Toulza and 

Coty Professional Beauty General Manager, 

Nick van Holstein.

60 years 

of luxury 

It was in 1959 that Takara Belmont arrived in 

London: 6 decades on, the brand is proud to 

unveil its new-look showroom in the UK capital!. 

A select group of industry guests and representatives from the professional media recently 

arrived at Takara Belmont’s London HQ to experience a tour the brand’s new state-ofthe-art 

showroom and indulge in luxury treatments and hairstyling; the centrepiece 

of which was the Yume head-spa. Managing Director Mr. Hoshina (right) extended 

a warm welcome and expressed his appreciation of the media’s support. In a speech that 

highlighted the significance of this anniversary, he touched on the company’s journey 

and evolution, and its major accomplishments that have culminated in Takara Belmont’s 

global position and offering in the 21st Century. “We were delighted to welcome our 

guests and immerse them in a Takara Belmont experience,” said Cari-Anne Rawlinson, 

Takara Belmont’s Hairdressing Marketing Executive. “We look forward to building on our 

heritage and introducing more ground- breaking equipment in the future.” 

Guests were treated to the 

ultimate VIP experience 

before finding refreshment 

in the pop up cocktail bar 

and luxury buffet, ensuring 

that they left feeling 

informed, relaxed and 

thoroughly contented! 

events 

93

THE WORLD’S 

MOST 

RENOWNED 

AWARDS 

IN THE 

HAIRDRESSING 

INDUSTRY 

Association Internationale Presse 

Professionnelle Coiffure 

5, Rue Boudreau 

75009 PARIS (France) 

Don’t miss the opportunity... visit now 

www.aipp.net 

www.aippcoiffure.com

PRODUCTS 

Advanced Motor Technology by Leopa-R2 Air Collection 

This is a state-of-the-art dryer incorporates technological advances that will surprise and 

convince the most demanding professionals in the hairdressing sector. CBR Professional, 

located in Barcelona, has the exclusive European distribution for this innovative dryer 

with BLDC, an ecological motor patented by the Korean company, JMW. The dryer has 

30,000 hours of service life, on average 15 times longer than other motors. 

New Shades by Great Lengths 

Great Lengths introduces Coral, Dusty Pink and Autumn 

Foliage, its three new limited edition colours, taking the 

hair extension brand's total colour offering to over 80 

shades. Each of the new shades will be available in both 

classic bonds and GL Tapes, making them accessible for 

all types of Great Lengths wearer. All three shades are set 

to be popular and in high demand, particularly as we fast 

approach the winter months of 2019. 

Oracle by ghd 

Making curling easier than 

ever before, this innovative 

curling tool uses patented 

breakthrough curl-zone 

technology which combines a 

unique shape, the styling 

power of heat and the setting 

effect of cooling, to create a 

variety of curls for all hair 

types – in just one stroke - no 

matter the section or the angle 

you're styling from. 

MVRCK by Mitch 

Bending society’s expectation of male grooming, 

MVRCK gives room for unconventional styles 

while still embodying the classic skill and 

craftsmanship of barbering. Modernise, revamp or 

just maintain that look with the latest range that is 

rooted in functionality and authenticity. Created 

for barbers by barbers, a complete line of trusted 

products designed to suit any grooming 

need, elevating the experience both at home 

and in the barbershop. 

Copyright Repair Booster 

Post summer hair often needs help to get it 

back to optimal health and TIGI has the 

answer with its range of TIGI Copyright 

Care Boosters that empower the hairdresser 

to deliver tailored results you can 

immediately see and feel. Repair Booster 

increases cellular repair of damaged hair 

with its expertly formulated treatment, 

containing concentrated Keratin Bond 

Complex. Hair feels dramatically softer and 

stronger after just one use. 

Insight Hydra-Refresh 

Antioxidant Hydra-Refresh Hair and 

Body Water by Insight is a unique and 

innovative water-treatment with 

refreshing, moisturising and soothing 

effects. Its special alcohol-free formula is 

a source of natural hydration, perfect for 

quenching skin and hair during the day. 

It's also packed with formulations that 

work together to provide a purifying 

experience with effective results. 

products 

95

Advertorial 

Get lost 

in colour 

Goldwell introduces ELUMEN PLAY a 

semi-permanent hair colour for ultimate 

versatility. Mix and match 13 stunning 

shades that are made to fade - then 

ERASE and you can play again! 

Elumen Play is 

Goldwell's new kid on 

the block - a compact 

assortment of mix and 

match shades with up 

to 100% fading on 

tone. Lasting up to 

10-15 washes, Elumen Play is a 

ready to use true semi-permanent 

colour which is simple to use and 

doesn't require a developer. 

The range includes 8 PURES: 

Sunny Yellow, Juicy Orange, Fiery 

Red, Mysterious Violet, Hot Pink, 

Ocean Blue, Tropical Green and Jet 

Black. With Elumen Play Jet Black, 

you can give your formula a smoky 

character, or simply add it to pure 

or dark bases (level 2-3) to intensify 

shine and depth. Then there are 5 

PASTELS: Blush Coral, Bashful 

Rose, Sweet Lavender, Cool Mint 

and Clear. With Elumen Play 

Clear, you can dilute or pastellize 

all other Elumen Play shades. 

Elumen Play contains Goldwell's 

unique HDmax Technology - a 

96 products

system of specially-selected direct 

dyes which have been designed to 

fade on tone. They create 

extraordinary intensity by sitting 

both on the outer and inner levels 

of the cuticle layer. Advanced shine 

and care technology also gives 

outstanding colour shine, brilliance 

and hair that is healthy-looking 

and with glow effect. Then, when 

it's time to change colour, The 

Elumen Play Eraser is designed to 

remove every shade of Elumen Play 

on pre-lightened hair, up to 100%, 

allowing you to create a clear 

canvas for your creative work and 

gives your client flexibility to easily 

play again. With an eye on the 

environment, Elumen Play boxes 

are produced with sustainably 

sourced paper (FSC certificate) and 

are 100& climate neutral. 

COLOUR DIFFERENT 

WITH ELUMEN 

When Elumen was first introduced 

in 2001, the professional hair 

colour market woke up to a range 

of long-lasting, non-oxidative, 

ammonia free, odour free direct 

dyes with incredible shine and 

extraordinary colour brilliance. 

Ever since, Elumen - the original 

Elumenation - has been a real 

game-changer for salons. and the 

first choice for creative colouring. 

Now the story continues - 

reinvented and re-launched for a 

new generation of creatives. 

ELUMEN PLAY 

is a compact 

assortment of 

mix and match 

shades with up to 

100% fading on 

tone, with 

advanced shine 

and care 

technology to 

give outstanding 

colour shine.

Advertorial 

The Yume Series by Takara Belmont: how 

to make sure you deliver on your promise 

of pure luxury and comfort to your clients. 

Spa style 

luxury 

T 

The Yume DX at Skyler in London (above); the highly versatile Spa Mist II mobile 

treatment processor (right); The Yume Espoir at Erica Salon (top page right); 

The Yume Espoir at Salone di Luca (above top). 

he Yume, Yume DX and 

Yume Espoir present a 

way of immediately 

up-scaling your services 

and the customer 

experience. They also 

enable you to expand 

your service options, introduce 

spa-style treatments and boost 

revenues. Takara Belmont’s 

Territory Sales Manager, Katie 

Wrighton: “Luxury is defined by 

the customer experience and the 

services they receive; equipment is 

essential to this. Yume not only 

transforms the way clients’ feel, it 

can dramatically increase service 

incomes too.” Whether you opt for 

the Yume DX, the Yume or the 

more compact Yume Espoir, your 

salon is investing in the pinnacle of 

equipment innovation. Designed to 

elevate the quality and range of 

backwash services, they allow for 

the introduction of new premium 

treatments, such as head massage, 

facials and beauty treatments, 

whilst transforming your salon into 

a haven of tranquillity and serenity. 

As the ultimate in comfort and 

relaxation, these fully motorised 

systems enable you to gently 

manoeuvre your client in and out 

of the perfect treatment position, as 

double gel-filled neck cushions 

delicately support the head to 

promote a sense of total well-being. 

Spa Mist II adds yet another 

dimension when paired with the 

Yume. This mobile treatment 

processor generates an ultra-fine 

mist to open the hair cuticle at a 

low temperature allowing the 

concentrated ingredients and 

colour pigment to penetrate each 

hair shaft without damage. Hair 

health and condition are actively 

and visibly improved, treatment 

results prolonged, and colour 

intensity & vibrancy are enhanced. 

Discover the Yume Series and Spa 

Mist II: www.takarahairdressing.co.uk 

call 020 7515 0333 or email 

hairdressing@takara.co.uk 

design 

99

World leading 

ethical hair extensions 

To enquire about joining the elite and becoming a Great Lengths certifi ed stylist visit 

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

Advertorial 

Intrigued by tape extensions? 

Want to know more about 

how they can help to increase 

salon revenue? Read on! 

No fuss 

GL Tapes 

Great Lengths offers a 

range of different training 

courses, covering all the 

services that they offer. 

The training that the 

brand offers is a 

mandatory requirement 

for any salon wishing to stock 

Great Lengths products. This 

policy is in place to ensure a 

consistent, quality level of service 

across their ever-growing salon 

network in the UK. One of the 

most popular courses offers 

training to become a tape 

extensionist. GL Tapes use the 

same premium quality of hair 

as the Great Lengths traditional 

bonds and are the perfect 

alternative for short-time, no-fuss 

transformations. Add colour, 

Great Lengths Certified Stylist & Educators, Raphelle Saint Marshall from 

Matthew Curtis Hair (below right) and Nicky Marcar from Salon Ten (left); 

Creative & Education Manager for Great Length UK, Louise Jenkins (below left). 

volume, length and body, fill in 

the gaps or go for a full-head. 

With an extensive one-day 

training course to get you client 

ready, becoming a pioneering 

GL Tapes salon couldn't be easier. 

We caught up with several Great 

Lengths certified stylists to explore 

the service offering, the training 

offering and the effect these have 

on business. “Having seen how GL 

Tapes are taking the hairdressing 

world by storm all over the world 

and hearing more and more clients 

talking about them, I couldn't wait 

to get involved,” comments Great 

Lengths Certified Stylist & 

Educator, Raphelle Saint Marshall. 

Great Lengths Certified Stylist & 

Educator, Nicky Marcar, is also 

very excited about them, especiallly 

for clients with fine hair: “Fine 

haired clients who thought 

extensions were never an option, 

now have the option of just one 

tape fused with a safety band for 

a lighter feel creating a lot less 

tension on their hair,” she explains. 

Great Lengths UK Creative & 

Education Manage, Louise Jenkins 

is a great believer in education 

being the key to business 

development and is therefore a 

huge advocate of specialist courses 

like this one: “Today, clients have 

so much access to knowledge and 

information that it is vital that as 

professionals we stay on top of 

our game and maintain our status 

as experts,” she explains. 

“At Great Lengths, we review 

our courses regularly to ensure that 

the knowledge that our partner 

salons are gaining is relevant to 

current demands. It is important 

that the level of technical 

knowledge that our stylists have 

supersedes what knowledge can 

be found on the internet. 

For this reason, we pride ourselves 

on continuously developing our 

certification courses.” 

To learn more please visit 

www.greatlengthshair.co.uk 

For bookings please email: 

sales@greatlengthshair.co.uk 

or call 0113 216 3064 

Introducing 3 new shades! Coral, Dusty 

Pink and Autumn Foliage. Great Lengths 

launch three new limited edition colours, 

taking their total colour offering to over 80 

shades. A mix of fashion colour and classic 

autumn tones have been added to increase 

the versatility of colour matching and 

provide the customer with as much choice 

as possible. Each of the new shades will 

be available in both classic bonds and 

GL Tapes, making them accessible for all 

types of Great Lengths wearer 

extensions 

101

2019 

COSMOPROF ASIA 

HONG KONG 

12 – 14 NOVEMBER 13 – 15 NOVEMBER 

ASIAWORLD-EXPO 

HONG KONG CONVENTION&EXHIBITION CENTRE 

A new world for beauty 

Bologna, Hong Kong, 

Las Vegas, Mumbai 

cosmoprof-asia.com 

Sales Office Asia Pacific 

UBM Asia Ltd, Hong Kong 

P +852 2827 6211 

F +852 3749 7345 

cosmasia-hk@ubm.com 

Sales Office Europe, Africa, 

Middle East, The Americas 

BolognaFiere S.p.a., Bologna, Italy 

international@bolognafiere.it 

For info: P +39 02 796 420 

international@cosmoprof.it 

Marketing and Promotion 

BolognaFiere Cosmoprof S.p.a. 

Milan, Italy 

P +39 02 796 420 

F +39 02 795 036 

info@cosmoprof.it 

Organiser - - Cosmoprof Asia Ltd Ltd

Advertorial 

Market 

expertise 

Destination Hong Kong, 

November 12 -15! 

Cosmoprof Asia '19 is 

our region's leading 

barometer for market 

insights and trends. 

Think you know 

Asia’s beauty 

industry? Come to 

Cosmoprof Asia 

2019 and discover 

all you need to know 

to become a regional 

expert in our sector! 

A 

gateway event between Asia 

and the rest of the world, 

Cosmoprof Asia is where 

the world comes 

face-to-face with the 

emerging trends, 

products and 

services that will sweep the 

industry in the coming months. 

What happens in Asia today, 

particularly China, South Korea 

and Japan, will thrill the rest of the 

world tomorrow! There is no 

doubt that Cosmoprof Asia 

provides the perfect opportunity to 

exhibitors and visitors in the front 

seat for developing their respective 

businesses in Asia. The awardwinning 

expo and Asia’s leading 

platform for the cosmetics industry 

not only offers exhibitors a 

professional and results-driven 

market place for products and 

services, as well as highly targeted 

networking opportunities, it also 

attracts leaders in the industry keen 

to share their expertise via a 

high-level program of conferences 

and industry updates. Excitement 

is already building in anticipation 

of Cosmoprof Asia's next 

appointment with the rest of the 

world: the 24th Cosmoprof Asia, 

12 to 15 November, 2019, promises 

to be a stellar edition, rich in new 

launches, exciting competitions, 

insider insights, compelling 

seminars and industry excitement, 

putting exhibitors and visitors in 

the perfect place to experience, 

learn and strategise, taking their 

business to the next level. As a huge 

additional resource, The 

Cosmoprof Trends Report 2019 

will be presented by international 

trend agency Beautystreams, 

discussing the trends, both macro 

and micro, that will be unveiled 

throughout the four-day event, 

while also delving into more 

specific trends and how they are 

linked to societal, lifestyle and 

aesthetic choices. 

Visit www.cosmoprof-asia.com for 

the latest updates and information 

events 

103

Estetica n. 4/2019 

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