CE China Daily Day 2 Edition




Richard Barnes

Chief Analyst

Real business

from virtual reality

This year, for the first time, CE China includes a dedicated summit

addressing the issues and opportunities in the field of virtual

reality. This is buoyed by the huge amount of thought leadership

in the sector here in Guangzhou.

Virtual reality technology has been in existence for decades;

however, new technologies are evolving to make an effective

contribution to thriving segments such as gaming, retail, military,

and healthcare. The use of virtual reality in the gaming and

entertainment sectors has been driving the growth of the market.

But the lack of awareness regarding the advantages of using VR

devices is a major challenge for the industry.

In cooperation with the Guangzhou Science and Technology

Exchange Institute and the Guangzhou VR/AR Technological

Innovation Alliance, the summit is being held today, Friday

September 20. The summit is discussing the latest market trends in

the industry, and visitors will have the opportunity to gain handson

experience with ground-breaking innovations in a dedicated

VR and AR area. Potential applications of immersive virtual

reality systems are numerous. They can be used for information

visualisation in industrial sectors to create augmented reality

museums for educational purposes. Furthermore, increased usage

of smartphones and tablets is expected to drive the growth of

immersive VR, especially for mobile HMDs.

Huge investments in the VR market, advancement of technology

and growing digitisation, and availability of affordable VR devices

are the major factors fuelling the growth of the overall market.

According to ResearchandMarkets.com, the increase in the

number of startups in Asia-Pacific is one of the key drivers for the

global virtual reality market.

This year’s CE China will surely play its part in driving the market

in the right direction!

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Officials at the opening ceremony for CE China 2019

An impressive

opening ceremony

on the big stage

The first CE China in Guangzhou began yesterday in spectacular

style, providing insights into new products, markets trends and latest

technologies as well as new sections on virtual reality, autonomous

driving and new mobility.

Gao Yuyue, Deputy Secretary General,

Guangzhou Municipal Government,

Jens Heithecker, IFA Executive Director

and CE China Chairman, and Orient

Zhu, Vice President of IDG Asia, jointly

opened CE China 2019, a global IFA

event, along with the CE Summit in

Guangzhou, organised by IDG, as part

of the CE China programme.

At the opening ceremony, Gao Yuyue

referred to the potential of CE China

for the region, stating, “Guangzhou is

a very important manufacturing base

and has one of the most advanced

supply chains in this industry. CE China

will inject additional dynamics to the

electronics industry here in Guangzhou

and support the economic and social


Jens Heithecker explained that CE China

brings the successful concept of IFA to

China and the pan-Asian market: “We

bring together international brands,

retailers from across Asia, consumers,

and media representatives, to make

CE China the most efficient platform

for building and extending business


Representing a long-term strategic

partner of CE China, IDG Vice-

President Orient Zhu stated: “IDG

has been deeply rooted in China for

more than 30 years. We hope that

with the years, IDG can help CE China

better localise, enter and integrate

into the Chinese market. Driven by

this initial intention, we organised the

CE summit. We sincerely hope that

during the conference, we can share

new ideas, new concepts, and new

technologies, to help us forecast trends

and promote cooperation within the

global consumer electronics industry.”










Alongside the CE Summit, CE China

hosts a number of events. The IFA Retail

University delivers deep first-hand

insights for retail representatives on

market trends and successful product

presentations, and getting underway

today, the E-Commerce Forum provides

further knowledge on successful online

marketing and sales


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