CE China Daily Day 2 Edition

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NEWS

Haier stand at CE China 2019 Galanz stand at CE China 2019

Chinese home appliance

heavyweights take centre stage

at CE China

Hot on the heels of IFA, Chinese mega brands like Haier, Midea and Galanz are

shifting their trade show focus to the world’s biggest home appliance market

CE China, a global IFA event, brings the latest technology and leading

industry players to the most vibrant consumer market of the world.

In 2019, CE China is again connecting brands from around the world

with pan-Asian retailers right after IFA Berlin, and in one of the most

important cities for trade shows in China.

In Guangzhou, CE China not only

provides a unique mix of consumers

and domestic trade visitors, but

offers even more brand exhibitors

showcasing their best innovations

to retailers from across near and far

east.

Among the leading Chinese brands

at this year’s CE China are Galanz,

which across 40 years has become a

world-leading integrated white goods

brand. Galanz claims to operate

the world’s leading microwave oven

R&D and manufacturing center in

addition to industry leading multifunctional

laboratories for big white

goods such as air conditioners,

washing machines and dishwashers.

In addition to the R&D center in its

Chinese headquarters, Galanz is

also actively seeking cooperation

with local professional research

4

institutions and R&D centers of

established brands in the US, Japan,

Korea, Europe and beyond.

Accordingly, Galanz has already

created strategic partnerships

with numerous European brands,

including a cooperation with Bosch

Group to co-develop products from

microwaves to electric steam stoves

for markets in Europe and Asia. The

fruits of this partnership are on show

at CE China as the vibrant platform

continued to unite global brands

with Asian retailers keen to bring

new products to their customers.

Meanwhile, Chinese home appliance

giant Haier is also maintaining a vital

presence at CE China. The Chinese

market is of course central to

Haier’s status as number one home

appliance brand on the planet with

10.5% global market share, and this

year at CE China Haier is continuing

to present essential elements of its

truly global smart home ecosystem.

As part of its strategy to transform

the company from a traditional

manufacturer to an open

entrepreneurship platform, Haier is

focused on its “5+7+N” full-scenario

smart package at this year’s CE

China. This so-called “smart life plan”

encompasses diverse living scenarios

including smart living room, smart

kitchen, smart bathroom, smart

bedroom and smart balcony.

Chinese CE manufacturer Skyworth is

also back at CE China to demonstrate

its products in smart home audio

and video, including HD smart settop

boxes for large-screen home

entertainment system, 4K smart

home projection, smart TV audio,

and wireless conference boxes.

Among others, these products have

won iF and Red Dot awards for their

innovative design.

In terms of TVs, LCD-focused display

maker Konka is back on home turf

after successfully branching out into

overseas markets in Europe, North/

South America and across Asia.

Indeed, in July 2019 Konka made

its first step into the African market

when it established a strategic

cooperation with Egypt’s largest

e-commerce platform, Jumia. Such

strategic partnerships are set to

further blossom at CE China.

One of China’s leading tech

innovators, Midea Group, is also

showing its wares in Guangzhou.

While focused on consumer

appliances from kitchen appliances,

refrigerators, laundry appliances

to various small home appliances,

Midea is also investing in robotics

and industrial automation systems,

and is back in CE China showcasing

its Toshiba brand on a dedicated

stand, and focusing on “continuous

technical innovation”

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