IFA International 2019 Review Edition






Richard Barnes




This publication’s name “IFA INTERNATIONAL” is

increasingly apt when it comes to describing the

show. Especially this year. Why more now than

before? Because for the third year in a row, more

than half of all the trade visitors attending IFA

came from outside of Germany. Added to this is

the fact that media from 160 countries attended

this year, and 2,800 of them were from outside


What does all this mean? Basically, it means

there is no other consumer electronics and home

appliances event of this kind on the planet bringing

so many international trade visitors and press to

one place. Added to that, we have the fact that

IFA takes place at a crucial moment each year,

when final purchase decisions are being made for

stocking stores for the holiday season.

Dr Christian Göke

CEO, Messe Berlin



The advantages might seem obvious. This wasn’t

always the case. Eight or ten years ago, one

executive of the world’s largest electronics

manufacturers questioned why IFA wasn’t held

at the beginning of the year, when they had their

product launches. We suggested that perhaps

the product launches should be later in the year.

While I would not think that it might stem from

our conversation, it is interesting to note that

nowadays most companies are having important

product launches at this time, rather than at the

beginning of the year. As was also so wisely pointed

out by Mr Kamp of gfu (see page 20), not only

will there be more “buzz” for the holiday season

for these products, but the margins will be much


All this just goes to underline the fact – yet again –

that IFA is the right show, in the right place at the

right time

This year once again, IFA lived up to

its reputation as the world’s most

important trade show for consumer

electronics and home appliances.

“As an important driving force for trade and

industry and the world’s most important

platform for consumer electronics and

home appliances, IFA 2019 met the high

expectations. With its large number of

innovations, it has a positive influence on

the mood of the international markets. IFA

witnessed unexpectedly stable high order

volume in regard to the current market

situation which laid the foundation for a

successful year-end business,” explains Hans-

Joachim Kamp, Chairman of the Supervisory

Board of IFA organizer gfu Consumer & Home


“We are satisfied with the results of IFA

2019. Accordingly, the household appliance

industry is optimistic about the future. This

year too, IFA has strengthened its position as

the world’s significant trade show for home

appliances and made a positive contribution

to the market development,” states Dr.

Reinhard Zinkann, Chairman of the ZVEI.

Meanwhile, picking up a theme developed in

one of IFA’s most famous keynotes, by Albert

Einstein in 1930, Dr Christian Göke, CEO of

Messe Berlin, said that in today’s day and age

Einstein would probably “call on the best and

the brightest minds in the world, whoever

they are, and wherever they live, whichever

country they call their home, to pool their

knowledge and co-innovate to create a better


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www.ifa-international.org IFA International • Monday 23 September 2019


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