IFA International 2019 Review Edition

cleverdis

BROUGHT

TO YOU BY

NEWS

KOREAN

INNOVATION ON

SHOW AT IFA NEXT

Korea’s Electronic and

Telecommunications

Research Institute

(ETRI) was at IFA to

demonstrate some of its

innovative advances, in the

areas of AI data learning,

IoT, factory systems and

human motion analysis. Dr.

Kim Hyun, Assistant Vice-

President, ETRI also chaired

a panel in the IFA NEXT

Innovation Engine on the

subject “ICT-enabled Smart

Factory”.

ETRI’s smart factory operation

control system can be used to

operate the factory of the future,

providing optimum customised

manufacturing based on 3D printing

and robots. A scale model of this

Factory as a Service (FaaS) process

was in operation at IFA. It can

manage the smart factory in real

time or analyse the operational

data using Internet of Things (IoT)

sensors, as well as reconfiguring the

manufacturing line using modular

design. This technology can be

applied to large scale manufacturing,

or to help smaller businesses quickly

produce experimental products.

ETRI researchers have developed a

web-hard illegal content elimination

system using internet of media

technology – where AI is applied to

information from various sources

to analyse the harmfulness and

authenticity of the data. They have

also invented a deep learning system

to help companies with data centres

improve the speed and accuracy

of deep learning, via a distributed

computing platform that enables

clusters to learn at up to four times

the rate of previous systems.

A scale model of ETRI’s smart factory

robotic and 3D printing process

The IFA stand also showed a

working example of ETRI’s AI human

motion analysis technology, which

recognises, records and analyses a

user’s actions and behaviour

The potential applications of this

technology vary from medical

rehabilitation and sports coaching to

perfecting dance choreography for a

K-Pop concert

ADVERTORIAL

LIFX UNVEILS WORLD’S

FIRST POLYCHROME

SMART LIGHT BULB

HISENSE

STRENGTHENS HOLD

ON EUROPE

Candle Colour, the world's

first Polychrome-enabled

smart light bulb

The Hisense stand at IFA 2019

Made possible by a tower of “uniquely addressable” LEDs

inside the bulb’s casing, the Candle Colour is the first product

of its kind, uniquely capable of emitting multiple colours

from a single light source. Users can even paint patterns

onto the bulb by drawing in the LIFX app.

The beauty of the Polychromepowered

Candle Colour, according

to LIFX, is that mimics a candle flame,

which is perfect for entertaining. It is

also the first in the Candle bulb range

to include “White to Warm”.

LIFX’s smart light bulb was not the

only product on show that utilises

Polychrome Technology. LIFX’s Z

LED strips have addressable zones

- which allow for varied patterns

and animated light on a light

strip. LIFX launched an affordable

and easy-to-apply variant, the

ZTV (1m). LIFX’s Tile and Beam

products, which utilise Polychrome

Technology, have the ability to

blend light within one discrete unit.

Companies interested in LIFX should

also note that the platform can be

licensed

In line with its international growth strategy, China’s

Hisense Group encompasses three major brands:

Hisense, Gorenje and ASKO.

At IFA, key products on show

included the Hisense laser TV, the

hi-tech Gorenje refrigerator and

a range of ASKO luxury kitchen

appliances.

Since 2006, Hisense has pursued

a strategy of “brand globalisation”

with an annual growth rate of over

20%.

The European market is crucial

to this strategy and over 10

years it has built a sales network

for the German market and is

now expanding out to countries

including Spain, Italy, the UK and

France. The company has also

set up a European R & D centre

and manufacturing facility. As a

sponsor of the FIFA World Cup

and UEFA’s Euro 2016 and Euro

2020 tournaments, Hisense’s

brand awareness has grown

internationally

www.ifa-international.org IFA International • Monday 23 September 2019

7

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