2018-19 Annual Report

USMCBE

The 2018-19 Annual Report, published by the College of Business and Economic Development at The University of Southern Mississippi, tells stories of outstanding achievements made by our faculty, students, staff, donors, and alumni over the course of the academic year.

EXPERIENTIAL LEARNING

IN THE SCHOOL OF MARKETING

The College of Business and Economic Development School of Marketing faculty incorporate client-based projects

into their curriculum, allowing the students to solve real-world problems as they prepare to begin their careers.

Organizations nationwide have become clients for 300- and 400-level

courses across the curriculum in the school. To begin, companies introduce

real problems they face to the students. Students apply the skills that they

are learning in the classroom to present marketing and implementation

plans, business plans and innovative solutions to the clients.

While the organization is receiving the benefit of cost-free consulting,

the students are provided with (1) a networking opportunity and (2)

hands-on experience in developing and presenting strategic plans,

better preparing them for their future careers.

Paige Whiting

PROFESSIONAL SELLING PROGRAM

INNOVATIVE SOLUTIONS

Professor Chris Balaski has integrated multiple experiential learning opportunities

into his Professional Selling course curriculum in an effort to better prepare his

students for their careers in the sales field after graduation. Students in Advanced

Professional Selling had the opportunity to present mock sales pitches to Frito-Lay

representatives Katie Frederick, Jamil Murray, Cody Self and Rachel Anthony. The

students played the role of a Frito-Lay salesman selling products and displays, while

the representatives played the role of a store owner. Following the presentations, the

students received detailed feedback from the guests on their pitch. Paige Whiting

was chosen by Frito-Lay as having the best pitch.

LISTED IN THE TOP UNIVERSITIES FOR PROFESSIONAL

SALES EDUCATION IN THE NATION, ACCORDING TO THE

2019 SALES EDUCATION FOUNDATION ANNUAL REPORT

This class also partnered with an improvisational course and put one another

to the test through role-play scenarios. The theatre students acted as potential

customers, while the professional selling students pitched their product,

Federated Insurance. This allowed both groups of students to practice the skills

they are learning in their respective courses.

SOUTHERN MISS IS THE ONLY UNIVERSITY

TO OFFER A PROFESSIONAL SELLING

CERTIFICATE PROGRAM IN THE STATE.

24 | C O L L E G E O F B U S I N E S S A N D E C O N O M I C D E V E L O P M E N T

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