2018-19 Annual Report

USMCBE

The 2018-19 Annual Report, published by the College of Business and Economic Development at The University of Southern Mississippi, tells stories of outstanding achievements made by our faculty, students, staff, donors, and alumni over the course of the academic year.

EXPERIENTIAL LEARNING

MARKETING PROGRAM

CLASSROOM CONSULTANTS

During the fall 2018 semester, Dr. Joanne Cao's Integrated

Marketing Communications class worked with three clients

in an effort to deliver innovative solutions to marketing and

communication problems.

The clients included Fourth Street CrossFit, two of the

owners being Southern Miss alumni, Heather Graham and

Daryl Bosarge; Petal Excel by 5, alumna Nadine Coleman

being a board member for the organization; and Boys and

Girls Country of Houston.

The Boys and Girls Country of Houston is a nonprofit

organization licensed by the state of Texas as a residential

home. Boys and Girls Country addresses a child's wellbeing,

helping to break the cycle of poverty for children by

providing a secure, stable, Christian home environment with

an emphasis on education, building healthy relationships,

and setting goals for the future. They do this with broadbased

financial support and hundreds of volunteers.

Charles "Chuck" Scianna, a member of the Board of Directors

for Boys and Girls Country, connected the school with

the organization. Scianna is an alumnus of Southern Miss,

the College of Business and Economic Development 2018

Entrepreneur of the Year, and the namesake for Scianna

Hall, the building that houses the College of Business and

Economic Development on the Hattiesburg campus.

Sasha Smith, communications and marketing manager,

represented the Boys and Girls Country of Houston during

the presentation as students pitched ideas to increase

brand awareness, financial support and volunteers.

Boys and Girls Country of Houston has also partnered

with Dr. Gallayanee Yaoyuneyong's Apparel Product

Development course to develop welcome packages for a

new monthly donation campaign and her Digital Media

Merchandising course to work on their website, blog and

other digital presence.

THIS STORY WAS ALSO FEATURED IN THE HATTIESBURG AMERICAN.

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